While you are employed, you typically have taxes taken out every paycheck and then have to file at the end of the year to pay the remaining. If the amount you owe is less than the amount you paid, you will be entitled to a tax refund. There are many situations and circumstances that can affect how much you owe at the end of the year. These are four areas where you can increase your tax refund.

1. Rethink your filing status.

One of the most important decisions to make financially after marriage is how you will file your taxes. How you file can affect the amount of your refund significantly. Even if you are married, filing a joint tax return may not be the best option in terms of a refund.  one partner has high medical bills or more financial expenditures from which taxes are deducted, it may be better to file individually. Filing status can also affect tax credits, which we will look at later.

If you are unmarried and living alone and are a qualified dependent, you should file yourself as the head of the household, which always increases your standard deduction and lowers your tax rates.

Try calculating your taxes using both filing statuses if you qualify for more than one; that way, you can see the refund amount before you submit your return officially to the IRS. These are your options.

• Single
• Head of household
• Married, filing jointly
• Married, filing separately
• Qualifying widower

 

2. Itemized or Standard Deductions?

In most cases, itemized deductions will result in a higher tax refund.  However, it requires keeping a perfect track record of all of your expenses and turning in all of your receipts at the end of the year. It may be the best option if you make any or all of these tax-exempt purchases:

• Financing a home
• Charitable Donation
• State Property Taxes
• Medical Expenses
• Purchases for work

 

If you find that you don’t want to keep track of all of your receipts or that you won’t really benefit from itemized deductions, the standard tax deduction is a deduction that is set by the Internal Revenue Service and is based on a summary of your income and purchasing history that year.

 

3. Look carefully for tax credits.

A tax credit is motivation for the individuals to pay their taxes. It allows specific taxpayers to deduct the sum of the money they may have accumulated from the total sum of the money they owe the IRS.  You should pay extra careful attention when filing your taxes to any tax credit that you may be suitable for. Tax credits are sometimes considered more beneficial than tax reductions. Although tax deductions only decrease your tax bill infraction to your tax rate, tax deductions deduct straight from your tax bill total. Refundable tax credits are considered the most profitable as they can offer a refund in addition to deducting from the tax that you owe.

 

These are two of the most popular tax credits:

• Earned Income Tax Credit (EITC). EITC helps those individuals or families that are self-employed or have average to low income. It is based on an individual’s reported income for the year.
• Child and Dependent Care Credit: This helps individuals carry for a child or elderly adult and is also based on income.

 

4. Hire a professional accountant if necessary.

Tax laws are confusing and complicated. You can try to find a professional tax accountant who can take care of your taxes’ complexities. A professional can also help you find the deductions and credits that can maximize your funds. Sometimes companies offer free tax help and just take a small percentage out of your refund. There are even free clinics and community resources available for people who meet certain income requirements.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Generic brands are less popular among most people due to their lack of commercial promotion. However, once you start using generic brands, you will be amazed at how much you save on groceries each month. Generic brands are often no different than the highly popular name-brand items you have been purchasing. You essentially are paying the extra money for the brand’s name. These brands often have the exact same ingredients; only they do not come with the well-known name. They are less costly than the other brands in the store. We all know that a barrier exists where some consumers say that name brands are better in every way, but if saving money is important to you, we ask you to reconsider. Start by comparing the ingredients of both the brands. In this way, you will see that there are no major differences, and it will become a habit to use them.

Why Generic Brands Are Cheaper: The companies that make these brands pay little or no amount for their marketing or advertising needs. Due to this reason, they are cheaper than the named brands. This is extremely attractive to all the penny-savers out there. The manufacturers of these items do want to provide their customers with a good quality product; the difference is all in the marketing. Less money spent on marketing means a cheaper price for the consumer. Some manufacturers also find it better to spread the word through the mouth rather than spending money on advertisements.

Why People Have Issues with Generic Brands: There are some generic brands that have bad quality products. There are also some manufacturers who do not pay attention to the safety issues of the products. Because of these reasons, consumers are skeptical to introduce generic products to their families. They find it better not to take risks at all. It is important to be educated on the products you are choosing. The best way to find a good generic brands’ is to compare the ingredients with the name-brand. If there is no major difference, give it a try! If it is not up to your liking, don’t buy it again. It’s that simple.  

How to Switch to Generic Brands: It may not be easy to completely switch up and use generic brands all at once, but you can do so gradually. Most people switch slowly and notice the differences. They get a different product each month that is from a generic brand and not from the one they typically use. Then they keep noticing the differences. As stated, it is good practice to compare both the brands’ ingredients for your own satisfaction. Sometimes you will find the generic may even be better than the name-brand, and sometimes the two are exactly the same. Then compare the price of both items and calculate the amount you are saving. Doing this every month with a bunch of products will be extremely helpful to your savings. In a short period of time, shopping generic will become a habit, and you will become more comfortable with the products. It is also a wonderful feeling when a large amount of money is being saved through this process.

So, if you are deciding to use generic products to save money, do it gradually. In a few months, you will most likely notice how much money you are saving with your wise decisions—Revaluate after three months. Decide if the savings are worth it and if the products are suiting you and your family.  Then, keep adjusting persistently.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

People who want to increase their income faster need to find new ways to earn while holding on to the money they already have. However, that’s not enough. To grow money, a person needs to make smart investments. Being a smart investor, it is important to invest in things that will offer a reasonable return. A great investment can offer interest and dividends from savings, real estate, etc. To become a successful investor, a person must be fully devoted and focused. Thanks to advance investment options, now a person can start investing with a little as $10. Here are three things you should know about investing.

Why Should You Invest?

The main reason to invest is related to the growth of money. Investing allows a person to earn potential compound returns. Thanks to compounding, a person can earn a million-dollar by just investing one. People who make smart investments are often richer as compare to those who don’t.

Investing sounds a lot more intimidating than it is. Even though every kind of worthy investment has some risk, there is always a larger portion to gain. Investing can be scary, especially if the person is new. Below are a few smart ways to make money grow through investing.

Risk Vs. Reward

It’s no secret, investing comes with a risk. Everyone knows somebody who lost all of their money investing in the wrong places. Some people lost money due to bad decisions; others lost due to scams. However, if invest wisely, a person can reduce risk. The best part about investing young is that a young person will likely invest long-term, for example, in a retirement account. Such investments aren’t only less risky but also give bigger benefits. Investing can be risky and scary at times, but a person who never took a risk never did anything.

Where Should You Invest?

Choosing what to invest in can be tricky, especially if the investor is new. There are many investment options available in the market today. Below are a few worthy investing options that one can consider:

Mutual Funds: In this type of investment, an investor will pool a person’s money with other investors. The fund manager will utilize that amount to buy a security for the whole group. According to experts, new investors should invest in mutual funds rather than individual stocks due to the low-risk factor.

Mutual funds allow a person to invest in a huge portfolio regarding stocks rather than just relying on one stock. They aren’t only safer but also require fewer investments. Buying mutual funds through a fund company such as Fidelity will save a lot of money on trade commission; however, mutual funds can also be purchased through any brokerage account.

Retirement Accounts: To save for retirement, IRA gives a certain amount of tax-related advantages. The downside comes depending on how much a person can fund to that account yearly and when they can withdraw the money.

Traditional IRA: With such types of accounts, a person’s contributions can qualify for deductions on their tax returns. With, that there is a potential that those earning will also become tax-deferred until a person’s retirement age.

Real Estate: No doubt, investing in real estate can change a person’s life in days. Investing in real estate is a long-term process, and a person can also choose to rent their property for monthly rent. The best part about real estate is that the property’s value will only go up with the rent with time. However, just like any other investment option, real estate also has a few risks that a person should consider before investing.

Conclusion

There is no question that you should be investing your money. Investments are a way to secure your future and ensure that you can retire with ease. It is a matter of learning how and where to invest. If you aren’t comfortable making investment decisions on your own, you can always hire a professional to help you make the best investment choices for you.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Unlock Business Growth Through Effective Public Speaking Skills

Public speaking business growth happens when entrepreneurs harness their communication abilities to generate leads, build authority, and create strategic partnerships that directly impact revenue. The transformation occurs through mastering presentation skills, developing authentic confidence, and strategically positioning yourself as an industry thought leader who attracts ideal clients through speaking engagements.

I’ve watched countless business owners struggle with the same paradox I faced: knowing their expertise inside out yet freezing at the thought of sharing it publicly. After 20 years building Complete Controller and working with businesses across every industry, I’ve discovered that the difference between stagnant businesses and scaling ones often comes down to one factor—the owner’s willingness to speak up. This article reveals the exact strategies that transformed my speaking anxiety into our company’s greatest growth engine, including the psychological frameworks, ROI measurement techniques, and practical systems that turn speaking opportunities into sustainable business expansion.

What is public speaking business growth?

• Public speaking business growth combines strategic communication skills with business development to drive revenue through speaking engagements, presentations, and thought leadership
• Build brand authority by positioning yourself as the go-to expert in your industry
• Generate qualified leads through educational presentations that showcase your expertise
• Create strategic partnerships with other speakers, event organizers, and audience members
• Measure tangible ROI through tracking speaking-derived revenue and business opportunities

The Hidden Psychology Behind Speaking Success in Business

Speaking anxiety affects 75% of the population, creating a massive competitive advantage for those who overcome it. The fear stems from evolutionary survival mechanisms that interpret public exposure as physical danger, triggering fight-or-flight responses that sabotage performance.

Warren Buffett credits conquering his speaking fear as the single best investment of his career. Despite becoming one of history’s most successful investors, he initially couldn’t speak without physical symptoms of panic. His transformation required understanding that speaking confidence develops through systematic desensitization, not natural talent.

Breaking through mental barriers

• Separate your expertise from delivery anxiety—you already know your content
• Practice progressive exposure, starting with small, friendly audiences
• Reframe nervousness as excitement using cognitive behavioral techniques
• Build psychological safety by accepting imperfection as part of growth
• Create pre-speaking rituals that trigger confidence states

Transforming fear into a business opportunity

The businesses that scale fastest often have founders who speak publicly about their vision. This correlation exists because speaking forces clarity of message, builds market visibility, and attracts opportunities that passive marketing cannot create.

Successful business speakers report breakthrough moments when they stopped viewing speaking as performance and started seeing it as service. This mindset shift transforms anxiety into enthusiasm by focusing on audience value rather than personal judgment.

Strategic Communication Skills That Drive Business Results

Effective business communication requires mastering five core competencies that directly impact growth: active listening, clear messaging, persuasive speaking, nonverbal communication, and feedback integration. Teams with strong communication skills increase productivity by up to 25%, while poor communication costs US businesses $1.2 trillion annually.

Active listening transforms every interaction into market intelligence gathering. Strategic listeners uncover unspoken customer needs, identify partnership opportunities, and detect market shifts before competitors. This skill compounds when combined with public speaking because you understand audience concerns before crafting messages.

Crafting messages that convert

Business presentations must move beyond information delivery to action generation. The most effective structure follows the problem-agitation-solution framework:

Problem Identification:

• Articulate specific challenges your audience faces daily
• Use data and statistics to establish problem severity
• Connect problems to business impact and personal consequences

Strategic Agitation:

• Highlight the cost of inaction using relevant examples
• Create urgency without manipulation or false scarcity
• Paint vivid pictures of continued struggle versus transformation

Solution Positioning:

• Present your approach as the logical next step
• Provide frameworks that audiences can implement immediately
• Demonstrate expertise through case studies and results

Measuring the Direct ROI of Public Speaking Investment

Contently’s executives meticulously tracked their 2015 speaking results. Participating in 42 events with $10,000 in travel costs generated three contracts worth $220,000—a 10.5x return on investment. This data proves that speaking delivers measurable business results when approached strategically.

The speech coaching market reached $5.67 billion in 2024 and projects growth to $9.77 billion by 2033, demonstrating widespread recognition of communication’s business value. Smart businesses treat speaking skills as infrastructure investments rather than optional expenses.

Tracking your speaking ROI

Calculate speaking ROI using this comprehensive framework:

Direct Revenue Attribution

• Track leads generated from each speaking engagement
• Monitor conversion rates compared to other lead sources
• Calculate the lifetime value of speaking-derived customers

Indirect Value Measurement

• Count media mentions and authority indicators
• Track partnership opportunities from speaking connections
• Measure employee morale improvements from leadership communication

Cost Accounting

• Include preparation time at an hourly value
• Add travel, materials, and opportunity costs
• Factor in skill development investments

Compound Benefits

• Recognition that builds over multiple engagements
• Referrals from past speaking audiences
• Content repurposing opportunities from presentations

Building Your Authority Through Speaking Opportunities

Authority building requires consistent visibility combined with valuable insights that position you as the obvious expert choice. One in five business leaders reports losing deals directly due to poor communication, making speaking excellence a competitive differentiator.

Strategic speakers select opportunities based on audience alignment rather than ego gratification. Industry conferences attract decision-makers with budgets and immediate needs, while general networking events rarely generate qualified prospects.

Creating content that demonstrates expertise

Develop presentation content that teaches while subtly selling:

• Share proprietary frameworks that showcase your thinking process
• Include case studies that highlight transformation possibilities
• Provide actionable takeaways audiences can implement immediately
• Balance education with strategic gaps only you can fill

Speaking engagements create relationship-building opportunities beyond direct sales. Other speakers become referral partners, event organizers provide future platforms, and audience members transform into brand ambassadors when you deliver exceptional value.

Transforming Team Communication for Organizational Growth

Internal communication excellence directly correlates with business scalability. Organizations where employees understand strategy and feel heard achieve 47% higher returns to shareholders over five-year periods. Leaders who speak confidently create cultures of clarity that accelerate growth.

Leadership through communication mastery

Strong speaking skills naturally enhance every leadership interaction:

• Team meetings become inspiration sessions rather than information dumps
• One-on-ones transform into coaching conversations that develop talent
• Company updates create excitement instead of anxiety about change
• Difficult conversations happen productively rather than destructively

Building Scalable Communication Systems:

1. Document key messages for consistency across growing teams
2. Create communication templates that maintain quality standards
3. Establish feedback loops that surface problems early
4. Train emerging leaders in effective speaking techniques
5. Measure communication effectiveness through employee engagement

Conclusion

The path from speaking anxiety to business growth isn’t mysterious—it’s methodical. Every major milestone at Complete Controller traces back to moments when clear communication created breakthrough opportunities. The entrepreneurs who commit to developing these skills consistently outperform those who hide behind their expertise.

Your business growth potential often depends less on market conditions and more on your willingness to articulate value confidently. Start with internal presentations, progress to industry events, and watch how speaking transforms from your greatest fear into your strongest business asset. Ready to accelerate your business through strategic communication? Contact the experts at Complete Controller for guidance on building the financial systems that support your growing influence.

Frequently Asked Questions About Public Speaking Business Growth

How long before public speaking generates actual business results?

Most business speakers see increased inquiries within 3-6 months of regular speaking, with significant revenue impact typically emerging within 12-18 months of consistent engagement activity and strategic follow-up.

Should I speak for free or charge fees when building my business?

Prioritize audience quality over speaking fees initially. Free engagements at industry events with your target market often generate more business value than paid speeches to irrelevant audiences.

What topics generate the most business from speaking?

Focus on solving specific problems your ideal clients face, demonstrating unique methodologies, and sharing transformation stories that position your services as the natural solution without overt selling.

How do I overcome nervousness before important presentations?

Develop pre-speaking rituals including power poses, visualization exercises, and breathing techniques. Practice your opening until automatic, then trust your expertise to carry the rest naturally.

Can virtual speaking generate the same business results as in-person?

Virtual speaking offers broader reach with lower costs, though typically requires more follow-up to build relationships. Combine both channels strategically based on your business development goals.

Sources 

• APA.org. “Tips for Successful Public Speaking.” American Psychological Association. www.apa.org
• Business Research Insights. (2024). “Speech-Presentation Coaching Market Size Trends [2033].” www.businessresearchinsights.com/market-reports/speech-presentation-coaching-market-117755
• Chanty. (2025). “Workplace Communication Statistics 2025+ Infographic.” www.chanty.com/blog/workplace-communication-statistics/
• Contently. Martinez, Carlos. (2016). “The Hidden ROI of Speaking Engagements.” contently.com/2016/03/30/hidden-roi-speaking-engagements/
• Crown Counseling. (2025). “30+ Revealing Fear of Public Speaking Statistics for 2025.” crowncounseling.com/statistics/fear-of-public-speaking-statistics/
• Edstellar. Williams, Jessica. (2024). “The 5 Communication Skills for Entrepreneurs to Develop.” www.edstellar.com/blog/communication-skills-for-entrepreneurs
• Harvard Business Review. “Effective Presentation Techniques.” hbr.org
• Pumble. (2025). “Workplace Communication Statistics (2025).” pumble.com/learn/communication/communication-statistics/
• RDT Content Marketing. Thompson, Rachel. (2020). “How to improve your ROI on public speaking.” www.rdtcontentmarketing.com/how-to-improve-your-roi-on-public-speaking/
• SCORE.org. Johnson, Michael. (2024). “How to Use Public Speaking to Grow Your Business.” www.score.org/resource/blog-post/how-use-public-speaking-grow-your-business
• Stevens-Tate. Stevens, Sarah. (2024). “The Benefits of Public Speaking: How it Increases Your Brand’s Visibility.” stevens-tate.com/articles/the-benefits-of-public-speaking-how-it-increases-your-brands-visibility/
• U.S. Chamber of Commerce. Chen, David. (2024). “Public Speaking Tips for Entrepreneurs.” www.uschamber.com/co/grow/thrive/public-speaking-tips-for-entrepreneurs
• Wikipedia. “Public Speaking.” en.wikipedia.org/wiki/Public_speaking

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Reviewed By: Brittany McMillen

Brittany McMillen

Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.

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Often companies need to reduce the number of employees on the payroll. But why? This article explains the reasons behind downsizing and lists the positive and negative effects of downsizing.

Why do Companies Downsize?

Reducing Costs

Employee compensation and benefits are a liability for the company and reduce the owner’s equity. Every company incurs considerable costs of salaries and other benefits and expects the employees to help increase profitability. Therefore, if employees are not positively contributing to the company’s growth, it is better to let them go, thereby reducing costs.

Shift to Outsourcing

Keeping permanent employees is costly. The company must provide benefits along with the gross salary, annual salary increases, and more. If the company believes that outsourcing employees will reduce costs, bring in more skilled labor, and add to the company’s competitive edge, it may decide to downsize.

Mergers

Mergers are a key reason for downsizing. When two companies merge, they start working as one unit; therefore, they share resources. The chances are that multiple employees fulfill the same role, which causes redundancy in work and cost, so they must be downsized to maintain productivity and efficiency.

Positive Effects of Downsizing

1. Controls Costs

Downsizing allows companies to reduce costs by laying off employees who are either no longer needed in the company or have not been productive. The company is saved from paying employees who are not positively contributing and have been adding to undue expenses.

2. Emphasizes on Performance

After downsizing, the employees who remain in the company know that their survival depends on the performance and the quality of work they deliver. It naturally emphasizes the need to improve and maintain their performance and, as a result, enhances productivity in the company. Also, it differentiates hardworking employees from less productive ones, as those who are not willing to sharpen their skills and work in a competitive environment eventually leave or can be let go.

3. Makes Management Easier

A company is left with a smaller team once it has successfully undergone downsizing. This allows management to develop professional relationships within the company, understand employee challenges, and resolve their concerns while fostering employee satisfaction.

4. Retains Talent and Skills

Companies do not want to retain unproductive employees. More often, employee performance decreases with time as a secure job makes employees comfortable, and they do not try to learn new skills. Downsizing allows the company to enjoy a pool of talented and skilled workforce willing to learn and work productively.

Negative Effects of Downsizing

1. Increases Work Pressure

The employees who are left with the company are required to do some part of the work that the downsized employees were responsible for. This lays work pressure on the employees can leave them exhausted and frustrated by additional responsibilities and no pay increase.

2. May Raise Legal Issues

A major downsizing in the company can lead to legal risks and problems. There are several unions and agencies that work solely for employee rights.  The company may face discrimination lawsuits, which can take a lot of the company’s time and money.

3. Damages Company Reputation

Downsizing is a negative term for employees and the rest of the world. People do not like companies that let go of their employees, and prospective employees may avoid working in companies that have a history of downsizing.  This can have a long-lasting, negative impact on the company’s reputation.

4. Raises Job Insecurity

Downsizing means that all employees could be let go, and this raises employees’ concerns.  As a result, productive employees who would have been kept might start looking for employment opportunities elsewhere and leave. 

Downsizing is often necessary to keep the company profitable by reducing the costs of retaining unproductive employees. However, it must be carried out meticulously, and employees should know why they are asked to leave. Also, the retained employees must be motivated to work with the best of their skills and potential and be assured that their jobs are not in danger.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Here are five helpful tips everyone needs to know to turn their talent into a business.

Question Your Level of Passion

Talent alone will not make your business a success. You have to have a deep passion for your business to not only survive those first crucial years of the business but to have a long and lucrative career.

If your passion is temporary, your business will be temporary and fail within the first year or two. Passion also drives your knowledge. If your business based on your talent requires education or certifications, if your passion is fleeting, you won’t complete the education required, and your business will fail.

Starting and operating a business is hard work and often takes up more hours than working for someone else, so your passion is essential to drive forward even when challenging. 

Push Through the Challenges

Most entrepreneurs who start a business of any kind will tell you that every stage of starting and operating a business is a challenge. If you have assessed your passion and know you want to use your talent to create a business, you will still need the stamina to work through the inevitable difficulties of running a business.

Some of the challenges that come with running a business can be overwhelming and even a little scary. You have to keep going despite these times. However, you don’t just have to endure the challenges. You can develop your business and come up with creative ideas to meet these challenges.

Develop Your Brand

Your talent and passion got the business started and helped drive you through the challenges, but your business’s success and longevity rely on customers. The best way to gain and retain customers is to develop your brand and market it.

To develop your brand know what makes you and your business unique or find the focal point of your business, which could be the talent or a specific product or service your business offers. Whatever makes your business stand out from others in the market is what you should build your brand around. That unique quality will be the strongest foundation for your business and your brand.

Also, having a strong brand will make it easier to develop marketing strategies. Go back and think about the millionaires you are aware of that built a business on their talent and identify their brand. Their brand is likely what you thought of first, not the millionaire.

Keep Focused

Keeping your focus on the overall operations of your business is a given. If you allow outside influences and challenges to distract you, your business may fail. Some of the distractions are unavoidable issues. It would be best if you gave some attention to resolve them. Other distractions can be people who don’t support you or your business.

Starting and operating your own business, especially one based on your talent, can draw a lot of negativity from your friends and family who don’t see the potential you do. Despite this negativity, keep your focus. This is not their business or life, it is yours, and it requires your entire attention and efforts.

Assess Your Business

It is important that you continually assess your business. Assessments are meant to test how your business is succeeding and where it is failing. You can make these assessments weekly, monthly, or yearly. If you have regular assessments, it lets you and your staff make changes to grow your business.

Sometimes your business will start strong and fizzle. This is not necessarily because your passion or desire for the business has faded. You are doing some of the same things now that you did initially, and these strategies no longer work.

Conclusion

Using your talent to start your own business is a great idea if you have a passion for owning and operating a business based on that talent. If you decide to use this talent to work for yourself instead of lending your talent to someone else’s business, you will surely succeed if you follow these steps.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Becoming independent and starting a freelance business can be a scary endeavor. However, it can also be one of the most rewarding things a person can do. Though you will have clients who dictate their terms and needs, you are your boss, and you can pick and choose the clients and jobs you take. Starting a freelance business has become more common in this economy, requiring people to have a primary job and some side gigs to help them make ends meet. Here are six tips for starting a freelance business.

Who is Your Client

Knowing the client, you will serve extremely important to the freelancer. This will determine how you conduct your business and how you market it. Marketing will be wholly focused on your pre-determined target audience, and this is why you need to be familiar with who your client is. Some freelancers have skills in multiple areas; however, they will need to determine each client type separately and focus on ads and marketing individually to get business.

Your Niche

While as a freelancer, you can do multiple types of work, be careful not to try to do anything and everything, and try to focus the bulk of your freelance career on one niche. When you focus on only one or a few freelancing types, you can build your business to success. There is still a place for the multi-talented freelancer. While you don’t want to divide your focus, you need to balance it with what will provide you with the steadiest income. So it is highly recommended you stick to one niche for the most significant results.

Services

Determining what services you offer is dependent on deciding your niche. The services you offer are essentially sub-categories of your main niche. If you are unsure of what type of services you may have, find freelancers in the same niche and see what services they offer. Also, base them on your skills and experience.

Keep Your Main Job

While freelancing can be gratifying due to the freedom it gives you in the work you take and the hours you work, it is also sporadic in the income you earn. Unless you can take the loss of income, it is suggested that you keep your primary source of income until your freelance income covers at least 50 to 75% of your primary job income. Once you get to that level, when you quit your job and have more time to dedicate to your freelance work you will quickly make up the last percentage.

Keep Up Your Skills

Continuing to build your skills can give you a significant advantage in the competitive freelance world. Also, the higher your skill levels are, the higher the pay. You can take on small and quick tasks that gain your skills even though they don’t pay as much. This skill gain will pay off and make up the difference in your earnings in the long-term.

Pricing

Many freelancers have difficulty pricing their work, and websites that help freelancers attract clients generally take a fee from your payout. Hence, you have to compensate by charging more considerable fees. When setting prices for your work, you should consider skill level, experience, abilities, and the market. Also, it would help if you built your business and reputation before raising your rates. You can’t be just starting and charging high rates. You have to develop it over time. How much time depends on how much work you take on and how quickly you build your skills and reputation.

Conclusion

While there are so many reasons, it isn’t easy to decide to become a freelancer. Freelancing can be such fulfilling work. It has its risks and rewards, and using these tips should help you be successful.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

While the notion of blogs was started in the early nineties, it is only in the last eight years that blogging has been legitimized as a viable business marketing tool. This idea of using keyword-heavy blogs with value to drive traffic to your business site has grown and has been integrated as a large part of online marketing for businesses of all sizes.

The key to marketing through blogging is still developing as, year-over-year, blog size, and keyword requirements change and grow. Blogs that attracted traffic to your site five years ago may not register on search engines if the word count is too low or the keywords that were focused on are no longer optimized. Here are four things you need to know to have a successful blog for your business.

Choose Timeless Keywords

Even if your business is unique or considered niche, you can choose keywords to build your blogs around to lead people to your site for years to come. First, it is good to do searches using words that have to do with your site’s business or planned subject matter. You can see how many people use certain words or phrases during searches through free search engine analytics. The idea is that you want to find words that don’t have too much competition and are high in the number of people who use them to search.

To ensure the keywords are timeless, avoid words currently trending but may not stand up over time. These trends can be current vernacular or catchphrases that will be gone in a few months or years.  

Focus on Word Counts

While year-over-year, the word count requirement needle moves up, you should know what the minimums are and consistently shoot for those counts when writing your blog. If you can feasibly go well over the minimums, this will ensure your blog will register on search engines for years to come. However, be careful not to add content with no added value to the blog, as this could do more damage than good if readers become bored. Online users’ attention span is short on content, especially when reading; therefore, you don’t want to write the information or entertaining blog equivalent of “War and Peace.”

Create Relevant and Useful Content

While many business or marketing blogs are specifically created to encourage users to click on the article directing them to your business website if the content is not relevant or doesn’t deliver useful content, the reader may not stay on your site long enough to explore your business and products or services it offers. The business blog does have a specific function. However, it still needs to provide interesting content and value.

Make Sure Your Blog is Well Written

While your blog is specifically created to drive traffic that will hopefully convert to revenue to your site, it can do more harm than good if the content is written. You or your content writer(s) must write high-quality and grammatically correct content. If a business blog is not quality over quantity or vice versa, they are equally important for driving potential customers to your site and converting them into revenue-generating customers. Putting marketing dollars into hiring quality writers who give high-quality, valuable, and traffic generating content will ultimately pay for itself. Hiring poor writers to save money can hurt your business, and if a lot of time has to be spent editing to get the quality up to standards, the revenue loss to pay for that can be costly.

Conclusion

Blogging for business can be a highly effective marketing tool and should be used by businesses trying to drive a high traffic volume to their site. Following these tips will ensure that you get the traffic to your site and have the greatest chance to turn that traffic into revenue.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Home mortgage financing is not always that easy to handle, especially when it comes to lenders who have strict policies and lengthy approval processes, making it even more challenging to request a loan. The founder and CEO of LoanDepot.com, Anthony Hsieh, says, “Homeowners today need to be triathletes to qualify for a loan, with great income, great credit, and great value in their home.” Here are six crucial questions to ask when you are considering refinancing your home loan.

Do I have equity in my home?

Ideally, homeowners should have 20% equity in their homes to sign up for a loan request without paying private mortgage insurance. This lack of equity may adversely affect the benefit of refinancing and make homeowners owe more than their house’s actual cost. Home Savings’ vice president says that going for mortgage refinancing without sufficient equity only depreciates a house’s value. Another thing that impacts qualifying for the loan is the borrower’s credit score. To qualify for refinancing your mortgage to get a loan, you need to have a good credit score, much like when you obtained the original loan that created your mortgage.

What are my Financial Goals?

Most of the homeowners opt for refinancing to reduce their monthly installments. A good mortgage calculator may guide you in deciding your installment plans and reduce the interest amounts. The vice president of Home Savings says, “Some people are reorganizing their loans to a 20, 15, or 10-year mortgage, which works well for people with plenty of disposable income. But I fear that people are too concentrated on paying off their mortgage and not incorporating this decision with their overall financial plan.”

What are the contractual terms of my current loans?

When refinancing your home, another important question you need to ask is about your current loan terms and conditions. When it comes to terms and conditions, interest rates and fluctuations are the biggest financial concerns for borrowing homeowners. Borrowers should stick to fixed-rate loans rather than variable rates.

While asking for a refinance for your home, you should be certain about the time you plan to spend in your home. In general, Mortgage professionals inform the borrowers that a refinance may cost them three to six percent more than the home’s actual cost. If the break-even tends to happen at fifteen months while you still plan to stay in that house for the next five years or more, then it is good to go for refinancing. However, if you have to leave in two years, then refinancing is not a good option.

Is my credit score high enough?

A borrower’s credit report is an important factor that plays a vital role in getting a good mortgage rate. Any mortgage borrower needs to have a good credit score because it becomes nearly impossible for you to qualify for refinancing without a high credit score. Ideally, a borrower will have a score of 720 or more. Any credit score less than 620 may cause hassles in getting approved to refinance your mortgage.

Do I have other lines of credit or a second mortgage?

Getting a second loan may cause the borrower extra stress. It comes with additional complexity, and borrowers might lose track of payment schedules. Borrowers have the option of paying off the first loan before entering into the second loan, or they can combine both loans by making them into one large loan. Having only one loan will make it easier to keep your payments in order, as having multiple credit lines at a time can be confusing.

Conclusion

The bottom line is that you need to know if you not only qualify to refinance your mortgage but if you should. Consider all six of these questions before making this important decision that will affect your financial future.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Times are tough in the corporate sector.  It can be challenging, even for skilled and experienced staff, to retain their jobs. With the competition tougher than ever, professionals cannot stress enough the importance of adapting to a new workplace’s dynamics. A recent study has shown that almost half of newly hired employees in almost every organization face trouble adjusting to their new workplace environment. Reportedly, employers’ issues with their newly hired staff are either regarding the poor performance or the violation of disciplinary rules. Some of the cases are so severe that employers have no other choice but to terminate those employees’ contracts.

Let us dig deeper into this problem to find out the real cause. What exactly is the reason for the failure of these new hires? One of the most common reasons is that many newly hired employees do not have a solid understanding of their job descriptions and roles. Since first being hired, it was not clear what their job definition was, and they were unsure about their work’s exact nature. As a result, they end up exiting the corporation by themselves due to stagnation in their growth or are fired by their bosses.

An appropriate approach for a person who has just started at a new workplace is completely understanding their job role. Getting all instructions documented and keeping a record is important for maintaining transparency. Even after following all the SOPs (standard operating procedures), one must keep in mind that flexibility is important in the corporate sector. In modern-day business, workplace dynamics are constantly changing and evolving. Employees must be flexible and adaptive to the changes happening in their surroundings.

Before candidates apply for a job, one thing that can improve their chances of quickly adapting to the new workplace dynamics is to conduct thorough research on the company. The research must include learning about the top tier management and executives’ corporate responsibilities, how various departments within the organization operate solo or together as a team, a little information about the company’s history, who are its competitors, and the industry trends that can impact core business operations.

When an employee leaves an organization or is fired, the case is not always that of incompetency. In many cases, employees leave the company because of difficulties in implementing the feedback they get from their surroundings.

Here are a few tips to consider before joining your new workplace:

• Have a holistic idea of what your company does.
• Prepare yourself to accept feedback on your work, having a complete idea of what is expected of you at your new job.
• Refrain from constantly pointing out how you handled certain situations at your last workplace. View your new workplace as a fresh start.
• Bluffing about things you do not know or bragging about your qualifications are not effective approaches. If you are unaware of something, just ask.
• Everyone makes mistakes; accept the fact that you are bound to make some, too. Never cover up your mistakes. Acknowledge and report them immediately to your superior. It may hurt your pride a little temporarily, but in the longer run, reporting your mistakes will help your superiors save you from much bigger trouble.
• Always take notes and ask questions when a superior is explaining something to you. Your superiors will be very cooperative in most organizations and will not mind explaining procedures and offering suggestions. However, they might get annoyed if you keep asking the same questions repeatedly.
• Never come to your workplace in a dress that is too casual. It might be a common practice, but it still is worth mentioning. Many workplaces allow casual dressing, but still, you must come in for work in a presentable attire. Dress for the job you want.
• Employees are often taken for granted by keeping their bosses informed about tardiness or time off. Keeping your superiors informed is the essence of professionalism.
• Many new employees neglect to take orientations and training sessions seriously. Paying attention to your orientation and studying employee handbooks properly often pays off in the long-term.

Beginning a new journey at a workplace can be challenging. Still, the experience can also be exciting if you are ambitious. The HR department is often helpful in integrating new employees into the company. It is essential to commit to your new workplace and its culture fully.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.