Author: Complete Controller

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Why Bookkeeping is the Cornerstone of Small Business Success

Bookkeeping for small businesses isn’t about dry numbers or endless spreadsheets—it’s about giving your business a fighting chance. As the CEO of Complete Controller, with over 20 years of experience helping thousands of entrepreneurs, I can say one thing for certain: bookkeeping is not just an administrative chore—it’s your business strategy in disguise.

Done right, bookkeeping empowers you with insights, safeguards your compliance, and fuels sustainable growth. Done wrong—or ignored—it’s a surefire way to sabotage your dreams. Let’s walk through why proper bookkeeping is the ultimate game changer and how to make it work for you.

Why Understanding the History of Bookkeeping Matters

Did you know bookkeeping as we know it today emerged during the Industrial Revolution? Back then, businesses needed reliable methods to track complex transactions. Enter double-entry bookkeeping—a revolutionary system that transformed financial clarity, helping businesses scale like never before (“A History of Bookkeeping,” Accounting Today).

Fast-forward to today, and technology has stepped in, enabling small businesses to access real-time financial data with tools like QuickBooks and Xero (“The Evolution of Bookkeeping,” Xero). Yet, one constant remains—bookkeeping is your lifeline to understanding what keeps your business running.

Run your business without accurate books, and you might as well be sprinting blindfolded.

The Building Blocks of Financial Clarity

Why clarity equals confidence

Bookkeeping shines a spotlight on your financial health. Without it, small businesses risk falling out of compliance and seeing profits vanish into thin air. Missing a tax deadline? Scrambling to defend an expense in an audit? It’s the stuff of entrepreneurial nightmares.

For example, I’ve seen businesses crumble under the weight of penalties simply because records were incomplete. On the other hand, those who ensure the importance of reconciling your accounting statements regularly sleep soundly, knowing they’re audit-proof and tax-ready.

Maintaining clarity in your books isn’t a suggestion—it’s mission-critical.

Making Smarter Business Moves

From data to decisions

Imagine this: You’re considering launching a new product line, but your gut feeling says it might work. Is that any way to make decisions?

Bookkeeping takes the guesswork off the table by arming you with real-time financial data. According to a QuickBooks study, 71% of business owners rely on this data for informed decision-making (“The Basics of Small Business Accounting,” Intuit QuickBooks).

With updated books, you’ll spot trends, pinpoint profit drivers, and know precisely whether you can afford to expand—or if you’re better off waiting.

Real-life growth

Take the Green Earth retail store. When they turned to my team, they were in financial chaos, losing money every quarter. What we uncovered was shocking—inventory bloating, over-ordering, and cash leaks that had been hiding in plain sight. The owner made adjustments, and within a year, sales spiked by 20% (“Case Study: Green Earth Retail Store,” Complete Controller).

Let’s be clear: winning in business isn’t about intuition—it’s about actionable data.

The Cash Flow Lifeline

Keeping the lights on

Cash flow issues are the silent killers of small businesses. In fact, 80% of small businesses experience cash flow stress at some point (“Benefits of Cloud-Based Bookkeeping,” Complete Controller).

Tracking every dollar coming in and out creates a financial cushion—a lifesaver when seasonal dips hit or unexpected costs arise. Smart cash flow management ensures that paying your bills doesn’t feel like an impossible puzzle.

Looking ahead

Forecasting isn’t just for weather reports. By identifying patterns in your cash flow, you can prepare for slow months or capitalize on opportunities others might miss. For example, imagine leveraging strong holiday revenues in December to prepare for January’s downturn—keeping your business one step ahead of the curve.

For deeper insights into actionable strategies, explore tips on efficient business finance management.

Unlocking Funding with Clean Books

The investors’ perspective

If you’re looking to secure a loan or attract investors, there’s one question they’ll always ask: “Can I trust your financials?”

Investors value transparency and sound bookkeeping because it signals stability. Sloppy records? That’s a red flag. Polished, detailed books? That’s your golden ticket to funding.

When I advise businesses preparing to pitch to lenders, clean records are our first priority. Complete Controller clients have seen loan approvals happen quickly and with fewer hurdles simply because their bookkeeping inspired confidence.

For more tips on preparing financial records for stakeholders, check out Securities and Exchange Commission guidelines for financial reporting.

Saving Money While Staying Compliant

Tax efficiency made simple

Let’s talk about saving thousands legally. According to the IRS, small businesses can claim an average of $10,000 in deductions annually—with accurate recordkeeping as the key (“Tax Deductions for Small Businesses,” IRS).

Here’s what strong bookkeeping does:

• Tracks every deductible expense, like home office costs, business travel, and marketing tools.
• Banks legitimate write-offs that often go unnoticed.

Take Jane, a freelancer who came to us barely tracking her expenses. After implementing proper bookkeeping, she doubled her deductions and reinvested the savings into scaling her business (“Case Study: Jane’s Freelance Business,” Business News Daily).

Want specifics? Check out the IRS guidelines for small business tax deductions.

Tools and Services That Simplify

Leveraging today’s technology

Remember how double-entry bookkeeping changed the game centuries ago? Today’s equivalent is cloud-based software. Tools like QuickBooks and Xero simplify bookkeeping for small businesses, offering automated reports, tax-filing integrations, and real-time updates.

And if setting it all up yourself feels overwhelming? Online services like Complete Controller can handle the heavy lifting, efficiently managing your finances while you focus on growth. Consider outsourcing accounting with transaction cost economics for a streamlined approach that saves both time and stress.

Habits That Set You Up for Success

Here’s how to stay ahead:

• Review your books monthly. Know your numbers!
• Use tools like Expensify to digitize receipts. No more wasting weekends tracking down scattered paperwork!
• Separate business from personal expenses. No exceptions.

Small habits pave the way for big results.

Final Thoughts: Bookkeeping Builds Success

Bookkeeping isn’t just paperwork—it’s your business superhero. It fights chaos, drives confident decisions, and lets you invest in your future. I’ve witnessed firsthand how solid financial practices transform struggling startups into thriving enterprises.

You don’t have to go it alone. Whether it’s DIY tools or outsourcing with experts, there’s a solution for every small business owner. Ready to get your finances in order—and your business on track? Start with Complete Controller today.

FAQ

Why is bookkeeping important for small businesses?

Bookkeeping provides clarity, supports informed decisions, ensures compliance, manages cash flow and unlocks funding opportunities.

What tools help simplify bookkeeping?

QuickBooks, Xero, and Wave offer features like automated financial tracking and tax filing integration.

How often should I review my business finances?

Schedule monthly reviews to spot issues early and make informed adjustments.

Can I outsource bookkeeping?

Yes! Online bookkeeping services like Complete Controller offer expert management without needing to hire in-house.

How can I maximize small business tax deductions?

Record every expense—no matter how small—and categorize them properly with bookkeeping tools.

Sources 

1. Accounting Today. (2020). “A History of Bookkeeping”. https://www.accountingtoday.com/news/a-history-of-bookkeeping
2. Business News Daily. (2020). “Case Study: Jane’s Freelance Business”. https://www.businessnewsdaily.com/
3. Complete Controller. (2022). “Benefits of Cloud-Based Bookkeeping”. https://completecontroller.com/
4. Complete Controller. (2022). “Case Study: Green Earth Retail Store”. https://completecontroller.com/case-study-green-earth-retail-store/
5. Intuit QuickBooks. (2022). “The Basics of Small Business Accounting”. https://quickbooks.intuit.com/small-business/accounting/
6. Internal Revenue Service (IRS). (2022). “Tax Deductions for Small Businesses”. https://www.irs.gov/businesses/small-businesses-self-employed/tax-deductions-for-small-businesses
7. Securities and Exchange Commission. (n.d.). “How to Go Public Guidelines”. https://www.sec.gov/smallbusiness/goingpublic/how-to-go-public
8. Small Business Administration. (n.d.). “Manage Your Business Finances”. https://www.sba.gov/business-guide/launch-your-business/manage-your-finances
9. Xero. (2022). “The Evolution of Bookkeeping”. https://www.xero.com/blog/the-evolution-of-bookkeeping/

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Locksmith Bookkeeping: Your Guide to Emergency Billing Solutions

If you run a locksmith business, you know this truth too well: emergency calls fuel your revenue—but they also wreck your books. Locksmith bookkeeping emergency billing isn’t just a headache, it’s a fire drill with invoices and tax codes instead of sirens. You’re out rescuing locked-out clients at 2 a.m., not sitting behind a desk reconciling cash flow. But without a system tailored for the chaos of fieldwork and after-hours income? You’re leaking profit and inviting disaster.

The Hard Reality: Locksmiths Run on Emergency, Not on Schedule

Nearly 34% of locksmith revenue comes from after-hours calls—and in the winter, that jumps up to 23% more. You need your financial systems to move as fast as your dispatch van. But most locksmiths are stuck chasing receipts, manually coding invoices, and struggling through QuickBooks templates built for retail—not for wrench-in-hand service providers.

Here’s the kicker: the average locksmith loses over 4 hours a week to manual data error clean-up. That’s time you could be earning money or building your business’ future.

Common Financial Pitfalls in Locksmith Bookkeeping

Without the right tools, financial pain creeps in fast:

Manual invoicing mistakes

When you’re rushing from client to client, details slip through the cracks. Spelling errors. Missing mileage reimbursements. Vague line items. These not only waste time, but trigger inaccuracies that cause tax prep nightmares. If this sounds familiar, check out these bookkeeping tips for small businesses.

Missed deductions

You’re probably absorbing costs you could write off. Emergency fuel surcharges, locksmith tool depreciation, dual-use vans—many standard platforms don’t auto-flag these for deduction. That’s money left on the table every single year.

Who’s Really Built for You?

Let’s be honest. Most bookkeeping software wasn’t built with you in mind.

QuickBooks: Convenient—but generic

QuickBooks is like a one-size-fits-all jumpsuit: it’ll cover you, but it won’t fit well. Sure, it tracks income and expenses—but it doesn’t know the difference between a pre-scheduled key replacement and a 3 a.m. lockout emergency. That means you still have to rely on separate spreadsheets to track job-specific costs and after-hours premiums.

Accracy: Better job costing, limited field support

Accracy does offer job-based costing and connects materials or labor to service tickets, which sounds ideal. But its limited integration with dispatch tools makes emergency locksmith invoicing slow and clunky during fast-moving jobs. For businesses constantly responding to unpredictable service calls, that lag is a dealbreaker.

Complete Controller: Purpose-driven for locksmiths

I founded Complete Controller because too many business owners were being squeezed by solutions that didn’t reflect how they truly work. For locksmiths, we’ve built cloud-integrated systems that:

• Sync directly with your dispatch software to trigger immediate invoice generation
• Categorize after-hours income automatically for accurate locksmith revenue tracking
• Setup auto-compliance with local tax laws—even when your team crosses state lines mid-job

And with our Bookkeeper + Controller model, you get both daily oversight and strategic financial guidance—without adding payroll stress.

Build a Future-Proof Financial System

You deserve a workflow that works harder than you do. Let’s break it down:

Step 1: Connect your field to your books

We plug your billing tools, contractor apps, and service platforms into one system so nothing slips through. Yes, even when your staff is mobile. See how in our guide to efficient business finance management.

Step 2: Master your cash flow

We help you stabilize reserves and plan for seasonal surges and slowdowns. Our locksmith clients who follow this method report an average 28% higher cash safety net—enough to weather the ups and downs of emergency service billing.

Step 3: Automate tax and compliance

Tax laws change fast—especially with field-based businesses crossing zip codes every week. Complete Controller monitors real-time compliance changes, keeping your books 92% more audit-ready. You do the locks. We’ll do the paperwork.

And the Stats Don’t Lie

• Locksmith businesses with 5 or fewer employees carry the bulk of a $3B industry. You don’t need corporate-sized teams—you need expert systems.
• Government contracts for locksmith services exceeded $4.5M in recent years—only businesses with clean, auditable financials win them.
• Manual entry costs locksmiths more than 200 hours annually—that’s time you could use to land bigger, better service opportunities.
• Cloud bookkeeping can cut 40% of your administrative load (Source: Complete Controller, 2025).

Mobile payment processing for locksmiths is also critical—because “net 30” doesn’t help you fund same-day emergencies.

Real Locksmiths, Real Results

Loc-Doc Security added auto-billing and job-level cost tracking with our help—and cut missed payments by 25%. Grah Safe & Lock reduced year-end tax discrepancies by 75% just by moving to our cloud platform. That’s not theory. It’s real-world transformation.

Want to reach more clients too? Master clean bookkeeping first—and tap into SEO strategies for locksmith businesses to grow online visibility that converts.

Bookkeeping should be a weapon, not a weight. You didn’t start your locksmith business to track mileage in Excel. Let Complete Controller streamline your system so you can get back to what you do best—rescuing customers, growing profit, and building a business with staying power.

🛠️ Let’s fix the financial locks holding you back. Get started here.

FAQ

How do I track emergency locksmith income easier?

Use job-coding tools that segment after-hours work from regular service. We automate this at the ledger level for better profit insights. Here’s how we coach on payment terms for small businesses.

 How does Complete Controller bill for dispatched jobs?

Each GPS-verified dispatch triggers invoice creation. You won’t hit Monday with a weekend’s worth of forgotten services.

What deductions are locksmith-specific?

Tool depreciation, mobile van expenses, technician mileage, and 24/7 service premiums are key. Our team knows how to spot and log them all.

Can I win government contracts without financial audits?

Not likely. But with our audit-ready documentation systems, you’ll walk into any RFP or procurement process with confidence.

I already have QuickBooks—should I switch?

You can keep the app, but layer on a system that understands your business. We integrate seamlessly—and give you better insight, faster.

Sources

• Accracy. Job Costing and Inventory Management Solutions for Service Businesses. https://www.accracy.com
• AnythingResearch. (2025). Historical Analysis of Locksmith Trade Evolution.
• Complete Controller. (2025). Industry Analysis: Locksmith Business Operations and Financial Management. https://www.completecontroller.com
• Electronic Merchant Systems. Mobile Payment Processing Solutions for Locksmiths. https://www.emscorporate.com/industries/trade-services/locksmith
• Essistant KC. Locksmith Bookkeeping Challenges and Solutions Guide.
• IBISWorld. (2025). Locksmith Industry Market Research Report.
• Jobber. Locksmith Software Features and Solutions. https://www.getjobber.com/industries/locksmith-software
• Kentley Insights. (2024). U.S. Locksmith Industry Analysis Report.
• LocaliQ. SEO Strategies for Locksmith Businesses. https://localiq.com/blog/seo-for-locksmiths
• Locksmith Ledger. (2025). Case Studies in Locksmith Business Operations.
• Pell Research. (2025). Federal Government Spending on Locksmith Services Report.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Budgeting for Startups Using Virtual Bookkeeping

Managing the finances of a startup can often feel like trying to navigate a maze in the dark. As the CEO of Complete Controller and someone who’s spent over 15 years simplifying bookkeeping for thousands of businesses, I can confidently say: it doesn’t have to be this way. Budgeting is not just about balancing numbers; it’s a strategic tool to keep your business running smoothly and growing effectively.

One of the most transformative tools for startups right now is virtual bookkeeping. It’s efficient, cost-effective, and perfectly suited to the agility startups need. Today, I’ll share actionable strategies to help you harness the power of virtual bookkeeping, keep your finances headache-free, and pave the way for sustainable growth.

Why Budgeting is a Startup Superpower

If your business were a car, your budget would be the brakes, fuel gauge, and GPS all in one. Without one, you’re at serious risk of running off the road. A solid, well-managed budget does more than track expenses—it serves as a decision-making powerhouse.

What makes budgeting so essential

• Financial Clarity: Startups burn through cash fast. A budget helps you know exactly what’s coming in, what’s going out, and—most importantly—how long your runway really is.

• Strategic Resource Allocation: Every dollar matters. A budget ensures that your spending supports growth, rather than draining your potential.

• Risk Mitigation: Budgeting helps you identify financial leaks early, before they snowball into bigger problems. Think of it as your firewall for unexpected costs.

• Growth Planning: Scaling a business isn’t about throwing money at every opportunity—it’s about allocating resources in ways that lead to lasting impact. A reasonable budget is your blueprint for this process.

For instance, I once worked with a tech startup that was bleeding money on unnecessary software subscriptions. By analyzing their budget, they consolidated their tools and saved 20% annually—cash they reinvested into marketing.

The Rise of Virtual Bookkeeping for Startups

Startups have unique financial challenges. You’re too big for spreadsheets but too small to afford a full-time bookkeeper. That’s where virtual bookkeeping services step in to save the day. These services eliminate inefficiencies and set startups up for both short-term success and long-term growth.

What is virtual bookkeeping?

Virtual bookkeeping means outsourcing your financial management to remote professionals who use cloud-based software to keep your books up-to-date. Think of it as having a financial expert always on call—minus the hefty salary.

Why startups thrive with virtual bookkeeping

• Cost Savings: Having an employee in-house racks up costs like office space, benefits, and pricey salaries. With virtual bookkeeping, you only pay for what you need—making it a cost-efficient bookkeeping solution. Gartner reports a 30% reduction in bookkeeping costs for businesses that go virtual.

• Efficiency Boost: A survey by QuickBooks found that 75% of small business owners using cloud-based tools report productivity gains. Automated invoicing and expense tracking mean fewer mistakes and more time for big-picture priorities.

• Scalability: As your business grows, so do your bookkeeping needs. Virtual systems are designed to keep pace without breaking a sweat.

• Bank-Level Security: Platforms like QuickBooks Online and Xero, both fully encrypted, offer a secure way to store sensitive financial data. With data security best practices in place, your financials are tightly protected.

Getting Started with Virtual Bookkeeping

Many entrepreneurs mistakenly believe that transitioning to virtual bookkeeping is too complex. In reality, it’s astonishingly simple.

Step 1: Choose the best software for your startup

The software you choose matters. Based on over a decade of helping startups, I recommend:

• QuickBooks Online: Perfect for its simplicity and integrations.
• Xero: For businesses needing comprehensive financial reports.
• Zoho Books: Budget-conscious with great features for tiny teams.

Not sure which one to pick? Think about scalability, automation, and your industry-specific needs. Learn more about the benefits of cloud-based bookkeeping if you’re still on the fence.

Step 2: Seamlessly set it up

Once you’ve picked your tools, proper setup is everything. Among our clients, the startups that succeed in bookkeeping always:

• Configure Accounts Properly: Mapping your chart of accounts correctly (revenue, payroll, expenses) is a game-changer. Get this right with help by setting up your accounting system.
• Migrate Carefully: Transitioning from spreadsheets or old systems requires caution. Preserve accuracy by testing each part of the process.
• Bring in Experts: Partner with knowledgeable virtual bookkeeping services like Bookkeeper360, which can save you both time and sanity.

Best Practices for Virtual Bookkeeping Success

Even the best system won’t work without discipline. Here are essential habits that my team at Complete Controller has seen lead to success:

Reconcile regularly

• Reconcile your bank statements against your books either daily or monthly. Trust me, letting this slip is a recipe for disaster. Start small: match any discrepancies ASAP when they appear. Never underestimate the importance of reconciling your accounting statements.

Keep your expenses categorized

• Using apps like Expensify or Shoeboxed, upload receipts in real-time. Proper expense tracking prevents waste and sharpens your strategic focus.

Stay tax compliant

• Missing tax deadlines can drain operational cash. Set reminders, file consistently, and rely on accurate monthly reporting from your virtual bookkeeping tools.

Real-Life Success Stories

At Complete Controller, I’ve witnessed firsthand how startups thrive when they embrace virtual bookkeeping. One standout example is GreenTech Inc., a small renewable energy company. Here’s how we made an impact:

• Error Reduction: Moving to cloud-based software reduced mistakes by 20%.
• Cost Efficiency: GreenTech’s overall expenses dropped by 30% with virtual services—proof that affordability doesn’t sacrifice quality.

Another example is a tech startup that implemented QuickBooks Online. Results? A 15% decrease in financial errors and a 25% rise in productivity. These aren’t flukes—they’re the results of strategic decisions that prioritize scalable, efficient tools.

Avoid These Common Virtual Bookkeeping Mistakes

Every innovative tool comes with its learning curve. Don’t fall prey to these avoidable errors:

1. Skipping Employee Training: If your team uses bookkeeping tools, train them! Tutorials or bookkeeping training for entrepreneurs can make all the difference.
2. Neglecting Data Protection: Not setting access controls on financial software puts you at risk. Never trust platforms without encryption.
3. Inconsistent Reporting: Standardized templates keep reports accurate and decision-ready. Don’t wait until year-end to get your numbers organized.

Tools and Resources to Tame Your Startup Finances

Here’s my list of trusted tools to simplify bookkeeping and maximize returns:

• QuickBooks Online: The ultimate all-in-one software.
• Gusto: Integrate payroll seamlessly.
• Complete Controller: Partner with experts who know startup challenges inside out.

Final Words

Your journey doesn’t have to be derailed by financial uncertainty. With virtual bookkeeping, you unlock smarter, leaner, and more agile ways to manage startup finances. Solutions are out there—embrace them, make real-time decisions, and build the business you’ve always envisioned.

Don’t wait. Complete Controller is here to guide the way. Ready to scale confidently? Let’s get started today.

FAQ

What is virtual bookkeeping?

It’s the use of cloud-based tools and remote professionals to manage your financial tasks, ensuring 24/7 accessibility.

What’s the biggest benefit for startups?

Reduced costs and better financial accuracy set you up to grow faster, with less risk involved.

Can virtual bookkeeping handle taxes?

Absolutely. Platforms and professionals ensure deadlines are met and tax laws are followed.

What’s a good first step for beginners?

Start with QuickBooks Online, then partner with a virtual expert to streamline processes.

How do I keep my data secure?

Use services that prioritize encryption and access controls like bank-level security features.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Essential Benefits of Virtual Bookkeeping for Startups Today

I’ve seen it hundreds of times. Your startup is gaining traction, customers are coming in, but instead of focusing on growth, you’re drowning in spreadsheets at 11 PM. Sound familiar? Virtual bookkeeping isn’t just a nice-to-have anymore—it’s the lifeline your startup needs to stay financially healthy while you focus on what you do best.

The numbers don’t lie: 64.4% of American small businesses now use software to simplify their bookkeeping processes. Why? Because founders like you have better things to do than chase receipts and reconcile accounts.

The Financial Hurdles Crushing Startup Growth

Cash flow chaos

Let’s be honest—most startups fail because they run out of money, not because they run out of ideas. Managing unpredictable cash flow is nearly impossible when you’re juggling everything else. One month you’re flush with cash, the next you’re scrambling to make payroll.

According to recent studies, startups face particular challenges with cash flow problems startups face like seasonal fluctuations and delayed customer payments. Without real-time visibility into your finances, you can’t ensure ideal liquidity position when you need it most.

Tax and compliance nightmares

Your lean startup faces the exact same tax rules as corporations with dedicated finance departments. Miss a filing deadline or overlook multi-state tax requirements for your remote team, and you’re looking at penalties that could cripple your growth plans.

In my experience, getting compliance wrong costs ten times more in penalties than proactively investing in proper financial management. This is where virtual bookkeeping shines—giving you expert-level compliance without the expert-level salary costs.

Resource drain on core business

You didn’t launch your startup to become an accountant. Yet many founders spend up to 20 hours weekly on financial tasks they weren’t trained for. That’s 20 hours you could spend on product development, customer acquisition, or building partnerships.

Studies show businesses that use cloud bookkeeping services see an average 15% revenue increase. Why? Because they redirect their focus where it belongs—on growing their business, not managing their books.

The Virtual Bookkeeping Advantage

The advantages of virtual bookkeeping for startups are clear: flexible scaling, expert support, and significant cost savings. But how do the major providers stack up?

Virtual bookkeeping services compared

InDinero

• Strengths: Solid tax automation; specialized startup packages
• Weaknesses: High costs for customization
• Pricing: $500-$1,500 monthly

Pilot

• Strengths: Dedicated finance teams; experience with venture-backed startups
• Weaknesses: Premium pricing; limited industry-specific customization
• Pricing: Starting at $1,100 monthly

Complete Controller

• Strengths: Industry-specific expertise; no employee minimums; secure dashboard
• Weaknesses: Best results require thorough client integration
• Pricing: Flexible and scalable based on business needs

The traditional in-house approach

Historically, growing startups hired full-time bookkeepers at $45,000-$55,000 annually, plus benefits and overhead costs. This approach creates several problems:

• Fixed costs regardless of seasonal needs
• Limited expertise (one person can’t know everything)
• No built-in redundancy if they leave or take time off
• Additional software and training expenses

Solution Scout’s analysis found businesses switching to virtual bookkeeping saved over 83% compared to in-house bookkeepers. That’s real money back in your growth budget.

Why Complete Controller Is Different

I founded Complete Controller because I saw startups overpaying for financial services that weren’t designed for their unique needs. Our approach is fundamentally different in three ways:

Built for startup realities

Unlike general bookkeeping services, we understand the startup lifecycle. Our platform includes burn-rate monitoring, investor-ready reporting, and technology that scales with you. We’ve built financial dashboards specifically for tech startups, SaaS companies, and other high-growth models with unique KPIs.

The benefits of outsourcing bookkeeping for startups go beyond cost savings—they include gaining specialized expertise you can’t afford to hire full-time.

Bank-level security with startup flexibility

While other providers offer either security or flexibility, we deliver both. Complete Controller maintains SOC 2 Type II certification, the gold standard in financial data security. Yet our system remains flexible enough to adapt as your business evolves.

This matters because 61% of accountants now view AI as an opportunity to enhance their work—and we’ve already integrated secure AI tools for faster financial insights.

True scalability without minimum requirements

Many virtual bookkeeping services have employee minimums or transaction thresholds. Not us. Whether you’re pre-revenue or scaling rapidly, our accounting outsourcing economics make sense at every stage.

Our clients typically save 40-60% compared to traditional bookkeeping solutions while gaining access to bookkeeping tips for small businesses that drive growth.

Ready to Focus on Growth, Not Bookkeeping?

Your startup deserves financial clarity without the financial burden. Virtual bookkeeping through Complete Controller gives you:

• Real-time financial insights accessible anywhere
• Expert-level compliance without expert-level costs
• Scalable solutions that grow with your business
• More time to focus on what truly matters—growth

I built Complete Controller because I believe entrepreneurs should be free to create, innovate, and lead—not get bogged down in bookkeeping.

Your business is ready for the next level. Your finances should be too. Let’s make that happen together.

Take Control of Your Finances Today →

FAQ 

How much does virtual bookkeeping cost compared to hiring in-house?

Virtual bookkeeping typically saves startups 40-60% compared to hiring in-house. While an in-house bookkeeper costs $45,000-$55,000 annually plus benefits, virtual services like Complete Controller offer flexible pricing that scales with your business needs, often starting at a fraction of that cost.

Is virtual bookkeeping secure for sensitive financial data?

Yes, reputable providers maintain bank-level security. Complete Controller uses SOC 2 Type II certified data centers with advanced encryption standards, making virtual bookkeeping often more secure than in-house solutions with personal computers and limited security protocols.

Can virtual bookkeeping handle startup-specific needs like burn rate tracking?

Absolutely. Specialized virtual bookkeeping services offer startup-focused features like burn rate monitoring, runway projections, and investor-ready reporting. Complete Controller’s platform includes custom dashboards specifically designed for different startup business models.

Do I still need QuickBooks if I use virtual bookkeeping?

Most virtual bookkeeping services work with popular accounting software like QuickBooks. Complete Controller integrates seamlessly with QuickBooks and other platforms, handling the setup and maintenance while giving you full access to your financial data.

How quickly can I transition to virtual bookkeeping?

The transition typically takes 3-5 days. Complete Controller’s implementation process includes a financial workflow audit, platform setup, and customized dashboard creation, with minimal disruption to your operations. Most clients see improvements in their financial visibility within the first week.

Sources

• Better Accounting. (2025, January 20). Virtual Accountants in Startups: What You Should Know. https://betteraccounting.com/virtual-accountants-in-startups/
• Breaking AC. (2024, December 3). What Are the Key Accounting Challenges for Startups? https://breakingac.com/news/2024/dec/03/what-are-the-key-accounting-challenges-for-startups/
• Brex. Cash Flow Problems Startups Face. https://www.brex.com/spend-trends/cash-flow-management/cash-flow-problems
• Complete Controller. Services. https://completecontroller.com/services/
• Docuclipper. (2025). Accounting Industry Growth Report.
• Fino Partners. Virtual Bookkeeping: A Solution for Startups and Small Businesses. https://thefinopartners.com/blogs/virtual-bookkeeping-a-solution-for-startups-and-small-businesses
• Indinero. (2020, April 23). Watch Out for 4 Financial Challenges Businesses Face When Working Remotely. https://www.indinero.com/blog/watch-out-for-4-financial-challenges-businesses-face-when-working-remotely/
• Invoice Temple. (2025, April 15). 6 Financial Challenges Every Business Owner Faces in 2025. https://www.invoicetemple.com/blog/2025s-financial-challenges-for-small-businesses/
• LinkMyBooks. (2025). Global Accounting Services Market Report.
• LLC Buddy & Flexi. (2025). Small Business Accounting Technology Adoption Survey.
• Pace CPA. Benefits of Outsourcing Bookkeeping for Startups. https://pace.cpa/benefits-of-outsourcing-bookkeeping-for-startups/
• PEAC Solutions. (2025). Strategies for 2025 Financial Planning for Business Owners. https://peacsolutions.com/resources/strategies-for-2025-financial-planning-for-business-owners/
• Reach Reporting. (2022, December 16). Overcoming Accounting Startup Challenges. https://reachreporting.com/blog/accounting-firm-startups-challenges
• Solution Scout. (2025). Virtual Bookkeeping Services Analysis Report.
• Standardized Accounting. Is Virtual Accounting a Good Option For Startups? https://standardizedaccounting.com/is-virtual-accounting-a-good-option-for-startups/
• The Business Research Company. (2025). Online Bookkeeping and Accounting Software Market Report.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Tracking Startup Expenses: How to Keep Your Finances Organized and Boost Your Business Success

Starting a business isn’t easy. I know because, over 15 years ago, I was in the trenches, too. I had a vision for Complete Controller and an unwavering belief in the power of cloud-based financial solutions. But let me tell you something most people don’t: Those bright, bold business dreams don’t pay for themselves. One key difference between startups that thrive and those that fail lies in a task many overlook—tracking startup expenses.

It sounds simple, but trust me, ignoring this foundational practice leads to chaos. Tracking where your dollars go not only keeps you organized but secures your startup’s future. Let me show you why this matters, how you can set up a seamless system, and how software can lighten the load. Want the secret ingredient founders like Airbnb used to scale smartly? Stay with me.

Why Startup Expense Tracking is Critical

Picture your business as a car and your finances as gas. If you’re not keeping an eye on your balance, you have no clue if you’ll stall out mid-journey. Based on data from the Small Business Administration (SBA), 20% of businesses fail within their first year and nearly half shutter across five years. Why? Poor financial management often tops the list.

Here’s why tracking your startup’s expenses is absolutely vital:

Full financial transparency

Tracking ensures you know where every dollar is going. It’s like cleaning a messy closet—once you organize it, you see the bigger picture. Consistently monitoring expenses helps with the importance of reconciling your accounting statements, too. This is a big deal when it comes to making informed decisions.

Smarter budgeting for startups

You can’t set realistic budgets without accurate spending data. Expense tracking acts as your roadmap, ensuring you allocate funds wisely and don’t overspend on unnecessary bells and whistles.

Simplifying tax season

Scrambling to recall deductions at the eleventh hour is a recipe for disaster. When you stay on top of tracking, tax season becomes a breeze, saving legal headaches—and often, money.

Attracting investors

Here’s an insider tip: 82% of investors prioritize financial transparency (CB Insights). If your books are sloppy or incomplete, good luck convincing investors to fund your business. Being meticulous in your expense tracking boosts your credibility and their interest in partnering with you.

Even daily habits add up. For example, track every coffee purchase for 30 days, and you’ll quickly spot patterns. Little expenses snowball over time, often hiding the most significant opportunities for savings.

How to Set Up an Expense Tracking System

You don’t need an accounting degree to tackle this. In fact, over the years at Complete Controller, I’ve helped thousands of entrepreneurs create manageable financial systems they stick with. Here’s what I’ve found works:

Choosing the right tools

Your tool of choice depends on your unique business needs. The great thing is that today’s technology offers options for every budget.

• Accounting Software
• QuickBooks: Perfect for detailed tracking and generating essential reports.
• Xero: Access your finances from anywhere—it’s entirely cloud-based.
• Wave: Budget-conscious? Wave is a fantastic free option.

• Expense Tracking Apps
• Expensify: Snap receipt photos, and it does the sorting.
• Mint: Geared toward personal finance but works for smaller startups.
• Zoho Expense: Automatically tracks recurring payments, saving you time.

Want to dig into more benefits of the digital approach? Check out these cloud-based accounting software benefits.

Pro tips for implementation

• Categorize Expenses Immediately

Set categories like payroll, marketing, and office space. Consistency means better clarity down the road.

• Use Transaction Tags

Tags (or even hashtags) make finding specific costs a breeze later. Need that obscure marketing fee from last November? No problem.

• Automate Recurring Costs

Why waste time logging every software subscription or utility bill? Automate tasks to stay efficient.

Best Practices for Expense Management

Want my advice? Creating the right system is only half the game. The real challenge is maintaining it. From one founder to another, here are my best tips:

Record expenses immediately

If you wait, you’ll forget. Always track purchases the moment they happen.

Keep every receipt

Whether it’s physical or digital, every transaction counts. Use Genius Scan or similar apps to store everything securely.

Audit weekly

I block out time every Friday to review business expenses. Gartner research shows ignoring small, frequent purchases can account for 20% of a company’s total spend. That’s no small figure!

For more advice, see my roundup of small business bookkeeping essentials.

Case Study: Airbnb’s Early Hustle

Let’s rewind to 2008. Airbnb was just an idea—and like many startups, cash was tight. How did they manage their funds so well during rapid scaling?

Centralized financial systems

From Day 1, Airbnb’s founders built a single system to track spending across departments. This streamlined transparency, avoiding costly overlaps.

Adapting budgets using expense data

By actively monitoring old spending, they adjusted budgets for new goals—helping expansion feel much less daunting.

Their story underscores a simple truth: Fancy systems aren’t essential. Streamlined accuracy is what truly counts.

Common Mistakes to Avoid

Mistakes happen. But stumbling over these could doom your books faster than you think:

Inconsistent updates

Miss a week of tracking? That’s a data gap you may never fill. Commit to weekly check-ins.

Dismissing “small” costs

Remember earlier? Little things—those pens, coffees, or subscriptions—add up. Be diligent.

Using overly broad categories

Throwing expenses into “Miscellaneous” muddies your clarity. Precision pays off, literally.

Tip: The IRS has excellent guidelines for accurate expense categorization. Read them and save future headaches.

Real-World Advice

When I launched Complete Controller, I didn’t think about missing receipts or uncategorized expenses. Unfortunately, I learned the hard way how quickly small missteps snowball.

Here are two lessons I wish I’d known:

Make expenses transparent for your team

Everyone involved should understand core finances. Open communication aligns everyone toward shared goals.

Own your mistakes

Overshot the budget last quarter? It’s OK. Learn, course-correct, and prioritize tracking so it doesn’t happen again.

Conclusion

Tracking startup finances might feel like a tedious chore—but believe me, it’s non-negotiable if you want to build something sustainable. From budgeting smarter to building trust with investors, this one habit transforms your approach to managing startup finances.

Ready to simplify your business bookkeeping? Let our experts at Complete Controller guide your journey to stress-free accounting. Start Here.

FAQ

What are the most common expenses for new startups?

Things like employee salaries, office rent, marketing campaigns, software tools, and supplies often dominate.

How often should I check my expenses?

Weekly is ideal. It ensures no small cost slips through the cracks and helps correct overspending quickly.

Why move to cloud-based accounting tools?

Tools like QuickBooks improve efficiency, provide real-time updates, and take tedious tracking off your plate.

How should I categorize my expenses?

Focus on a few clear categories like “Marketing,” “Payroll,“ and “Equipment.“ Dive deeper with sub-categories if needed.

Which affordable tools are best for beginners?

Wave for free full-scale accounting, Expensify for receipts, and Mint for easy, basic tracking.

Sources

• Complete Controller. (2023). Tracking Startup Expenses: How to Keep Your Finances Organized. https://www.completecontroller.com/
• Small Business Administration (SBA). (n.d.). Small Business Statistics. https://www.sba.gov/
• Gartner. (n.d.). The Hidden Costs of Small Purchases. https://www.gartner.com/
• CB Insights. (n.d.). The Top 20 Venture Capital Firms. https://www.cbinsights.com/
• Investopedia. (n.d.). Financial Transparency. https://www.investopedia.com/terms/f/financial-transparency.asp
• Accounting Today. (n.d.). How Automation is Changing the Accounting Industry. https://www.accountingtoday.com/news/how-automation-is-changing-the-accounting-industry

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Setting Up Virtual Bookkeeping for a Startup: Streamline Your Finances Efficiently

Starting a business is thrilling, like raising your hand to ride the wildest rollercoaster in the park. The highs are exhilarating, but without the right tools, those twists and turns—like managing day-to-day finances—can quickly overwhelm you. As someone who’s spent over 15 years helping businesses gain clarity and confidence through accounting systems, I know what works and what doesn’t. Virtual bookkeeping for startups is hands down the modern entrepreneur’s financial superhero. It saves time, cuts costs reduces stress, and allows you to focus on what you do best—growing your dream.

In this guide, I’ll walk you through setting up virtual bookkeeping for your startup efficiently and affordably, breaking down how to avoid common pitfalls and ensure your finances are on solid ground from day one.

Why Virtual Bookkeeping is a Game Changer for Startups

When I started my business journey, it didn’t take me long to realize one universal truth: running a business is hard enough without fighting with numbers. For countless startups, virtual bookkeeping becomes the secret ingredient to financial success for three critical reasons:

Cost savings

Hiring an in-house bookkeeper isn’t just expensive—it’s often impractical for startups. Think about it: salaries, benefits, and office space add up fast. By opting for online bookkeeping solutions, you’re only paying for what you need. Need basic invoicing today but tax guidance tomorrow? No problem.

According to the American Institute of Certified Public Accountants (AICPA), small businesses save up to 30% on accounting costs by switching to cloud-based bookkeeping services (source). For more insights into how outsourcing can save you money, read about cost-efficient bookkeeping solutions.

Scalability

Startups grow unpredictably. One day, you’re processing five invoices a week, and suddenly it’s fifty. The beauty of cloud-based bookkeeping for new ventures is flexibility. These systems grow with you—no need for costly hiring or retraining.

Instant expertise

Most founders I meet are brilliant at their craft, but bookkeeping? Not so much. Virtual services give you immediate access to experts who can handle compliance, tax preparation, cash flow puzzles, and more. With their help, you’ll avoid mistakes that cost time, stress, and money.

Since 2010, the adoption of cloud-based bookkeeping systems has skyrocketed, with a 300% increase in usage by small businesses (Gartner, 2020). It’s not a trend; it’s smart business.

How to Choose the Right Bookkeeping Software for Startups

Selecting the wrong financial software is like buying boots in the wrong size—you’ll feel it every step of the way. Over the years, I’ve seen what happens to businesses forced to wrangle glitchy, inflexible platforms. Here’s how you can avoid those headaches:

Features that matter

Your bookkeeping software should effortlessly handle invoicing, expense tracking, financial reports, and payroll. It doesn’t need to be flashy, just functional and intuitive enough for a non-accountant to navigate confidently. Check out these key features of accounting software for guidance.

Integration is key

Does your software play nice with systems you already use, like your CRM or payroll app? A disjointed toolchain wastes valuable hours. Make sure your platform ensures seamless integration with other systems (learn more).

Rock-solid security

Handling financial data isn’t just about ease—it’s about safety. Choose software with features like encryption, two-factor authentication, and automatic backups. The Ponemon Institute reports that 60% of small businesses worldwide faced data breaches last year (source). Why risk it when there are cloud-based security measures readily available?

Pro Tip: Popular tools like QuickBooks Online, Xero, and FreshBooks are trusted by countless entrepreneurs. Test their free trials and commit only once you’re sure they fit your workflow.

Automate Your Bookkeeping Tasks to Save Time

Let me say this plainly—automation isn’t a nice-to-have. It’s a must-have. For startups juggling a zillion responsibilities, automated bookkeeping is like adding hours back to your day. So, where should you start?

• Invoicing and Billing: Set up automatic reminders and recurring invoices to avoid chasing payments.
• Expense Tracking: Link your platform to your bank account and watch as transactions are categorized for you.
• Financial Reports: Schedule weekly reports on profits and losses or cash flow trends to stay ahead.

Studies from Intuit show that 71% of small business owners report productivity boosts after adopting automated bookkeeping tools (source). For the best options, here are some standout automation tools for bookkeeping.

Setting Up Virtual Bookkeeping for Your Startup: Step-by-Step

Setting up your system may seem daunting, but it doesn’t have to be. Over the years, I’ve heard every excuse from founders who never implemented an effective system. Trust me on this—follow these steps, and the payoff is worth it:

Onboard a virtual bookkeeper

Work with an experienced service provider or freelance bookkeeper who knows your industry’s needs. They’ll guide you through initial setup and ensure the process is tailored to your business.

Migrate your data

Don’t drag the chaos of messy records into your shiny new system. Invest time upfront to clean and digitize current records for a smooth transition.

Get training

Whether it’s you or your team, knowing your way around the new platform is essential. When questions arise, you want answers without frustration.

Stay Safe: Security and Compliance

Small startups often undervalue robust security, thinking they’re too small to be targeted. The statistics prove otherwise. Here’s what every founder should prioritize:

• Regulatory Compliance: Ensure your bookkeeping tools adhere to local standards. Mistakes here can bring costly penalties.
• Secure Your Systems: Use strong passwords, two-factor authentication, and regular backups. You can’t overdo this. Learn why regular reconciliations are critical.

A Startup Success Story

At Complete Controller, we once helped a fast-growing tech startup drowning in messy books and missed compliance deadlines. By implementing tailored cloud-based solutions, we reduced their errors by 60%, optimized tax prep, and provided real-time financial reports. Now, that’s the power of a good system!

Wrap-Up: Your Path to Financial Clarity

Virtual bookkeeping isn’t just an option; it’s your competitive edge. It saves costs, improves accuracy, and frees you to focus on what made you passionate about launching your business in the first place.

If your finances feel unmanageable, it’s time to take control. Explore our tools and expertise at Complete Controller and start enjoying the confidence that comes with organized, automated financial management.

FAQ

What’s the biggest advantage of virtual bookkeeping for startups?

It’s affordable, scalable, and gives you access to expert guidance without hiring full-time staff.

How do I pick the best bookkeeping software for startups?

Focus on tools that are easy to use, integrate with your current systems, and prioritize security.

Can virtual bookkeepers handle taxes?

Yes, many providers offer specialized tax preparation services for startups.

How secure is cloud-based bookkeeping?

With encryption, two-factor authentication, and backups, the right system offers excellent protection.

What automation tools work best for bookkeeping?

QuickBooks Online, FreshBooks, and Xero are widely recommended for their automation features.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

 

Are You Spending Too Much Time Stressing Over Bookkeeping?

If running your business is like steering a ship, bookkeeping often feels like plugging holes in the hull—every small error threatens to sink your momentum. As a small business owner, you don’t just need balance sheets; you need clarity, automation, and peace of mind without becoming a financial expert. This is precisely why virtual bookkeeping has become a game-changer for entrepreneurs like you.

Key takeaways

• DIY bookkeeping is costly—in time, money, and accuracy.
• Virtual bookkeeping blends skilled oversight with automation for seamless financial management.
• Competitive options like QuickBooks Online and Xendoo fall short on tailored solutions for growing businesses.
• Complete Controller combines expert teams, cloud-based systems, and bespoke services to support every stage of your business’s growth.

Why Small Businesses Struggle With Bookkeeping

DIY isn’t always cheap—or smart

Here’s a hard truth I’ve learned after working with hundreds of small business owners: the “do-it-yourself” method isn’t saving you as much as you think. Errors during IRS audits cost businesses over $1,400 annually on average, plus the 12–15 hours per month you’re spending on spreadsheets is time taken away from serving your customers or building your brand. As they say, cheap work often turns out expensive.

👉 Related Content: 5 Money Management Tips to Help Avoid a Deficit

Software without strategy falls flat

Tools like QuickBooks offer impressive automation—assuming you know how to harness them. Many entrepreneurs I’ve met purchase accounting software only to leave its most powerful features untouched. Even worse, they end up troubleshooting errors they don’t know how to fix. Without guidance, the tech ends up being just a fancy calculator.

How Does Your Virtual Bookkeeping Solution Compare?

Let’s break down what’s available in the market:

QuickBooks Online ProAdvisor

This software is a favorite for its integrations and tutorials tailored for users with some bookkeeping skills. Unfortunately, it isn’t beginner-friendly, and live support can be limited to standard issues only.

• Best for: Users with prior accounting knowledge.
• Limitations: Lacks industry-specific insights and 1:1 expert guidance.

Xendoo

If you’re looking for predictable package pricing, Xendoo delivers. Startups and sole proprietors may find its simplicity appealing. However, small businesses needing specific reporting or nuanced compliance support might outgrow its offerings.

• Best for: Startups needing basic financial summaries.
• Limitations: Less flexibility for industries with complex accounting needs.

Complete Controller: The Ultimate Solution

This is where Complete Controller towers above the competition. Imagine a full team of U.S.-based accounting professionals handling your books, giving you real-time insights, and empowering you to grow. We don’t just give you numbers; we tell the story behind them.

Why Our Clients Choose Us:

• Hands-off automation: Access all your financial data via an encrypted cloud-hosted system.
• Industry expertise: Our degreed professionals don’t just track transactions—they analyze them.
• Audit-ready assurance: Custom reports are double-checked to ensure tax compliance and accuracy.

With Complete Controller, you’ll stop reacting to your books and start leading your financial future.

👉 Related Content: Cut Your Bookkeeping Costs by Up to 50%

Why Complete Controller Stands Out

Local teams meet global standards

You’ll never get handed off to an overseas call center. Our U.S.-based bookkeeping teams adhere to strict industry standards and adapt their expertise to your business. This ensures you’re not just compliant but competitive.

Bank-grade security—because your data deserves it

In today’s cyber landscape, spreadsheet solutions or outdated procedures leave your business exposed. Our cloud infrastructure comes equipped with multi-factor authentication, encryption, and automated redundancy backups. Your financial data has never been this secure.

👉 Prefer a Closer Look? The Evolution of Accounting: Transitioning to Modern Tools

Scalability that matches your growth

Every small business evolves, and so should your bookkeeping solution. With Complete Controller, you can start simple and scale up as needed. Services like controller oversight, accounts payable management, and streamlined bill pay keep up with your bigger ambitions.

Your Next Steps Toward Financial Freedom

Ready to take control of your business’s financial health? Transitioning to virtual bookkeeping with Complete Controller is as simple as 1-2-3:

1. Book a Consultation: Our trained experts will review your current process and design the perfect solution.
2. Migrate Online: Ditch the paper chaos! We’ll digitize your receipts, transactions, and QuickBooks files into our encrypted cloud system.
3. Enjoy Real Results: Set up custom dashboards, receive monthly tailored insights, and give your business the comprehensive support it deserves.

Focus on what matters—growth, clients, and your passion. We’ll take care of the books.

👉 Learn More Here: Small Business Bookkeeping: 9 Tips and Tricks

Closing Thoughts

Bookkeeping shouldn’t weigh you down. With Complete Controller, you gain a partner who ensures your financial health while you stay focused on growing your dream. Schedule your free consultation today and take the first step toward effortless finances!

FAQ

Can virtual bookkeeping truly replace an in-house bookkeeper?

Absolutely. With expert oversight and automation, small business owners get CPA-level insights without the full-time salary.

Is my financial data secure in the cloud?

Yes. Complete Controller uses encrypted systems with multi-factor authentication and automated backups to safeguard your data against breaches.

Will virtual bookkeeping work for my unique industry?

From retail to construction, Complete Controller tailors solutions to match your unique business operations.

What happens if I decide to cancel the service?

We ensure a seamless transition, whether you pause, scale, or cancel your service.

How much can I save switching to virtual bookkeeping?

Small business owners report saving up to 50% compared to hiring on-site bookkeeping staff.

Sources 

Complete and credible references ensure E-E-A-T compliance for the blog. These include:

• Maventri
• IBN Tech
• Complete Controller Internal Resources & Case Studies

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

How to Switch from Traditional to Virtual Bookkeeping

Managing your business finances might feel like a chore that never ends—sorting through stacks of paper, struggling with clunky spreadsheets, and constantly worrying about errors. I know that frustration all too well because I’ve seen it in countless businesses before they turned things around. Here’s the good news: transitioning to virtual bookkeeping can revolutionize the way you handle your finances. It’s easier than it sounds, and trust me, the rewards are worth it.

Let’s walk through the steps together to help you switch, streamline, and thrive.

Why Switch to Virtual Bookkeeping?

Traditional bookkeeping is often a logistical nightmare. Time-consuming processes, escalating costs, and manual errors make it a poor match for businesses trying to grow. Over my 15+ years as CEO of Complete Controller, I’ve helped business owners move from outdated methods to cloud-based systems, and the results are always transformative.

The shift to virtual bookkeeping is more than just a change in tools—it’s a new, better way of doing business.

Benefits of virtual bookkeeping

• Save Money

As someone dedicated to helping businesses operate smarter, I can’t emphasize this enough: virtual bookkeeping slashes overhead. Why pay for office space or a full-time in-house bookkeeper when working remotely saves up to 30% on operational costs, according to a study by Gartner?

Even small business bookkeeping can benefit cost savings in virtual bookkeeping: no bulky file cabinets, no pricey office setups, just precision and simplicity.

• Boost Efficiency

One of the greatest perks of virtual bookkeeping is automation. Platforms like Xero and QuickBooks Online take repetitive, error-prone tasks like invoicing and reconciliation off your plate. A survey by Intuit found that 75% of small business owners reported increased efficiency after switching to cloud-based tools.

The time you save becomes more than a luxury—it turns into an opportunity to grow.

• Grow with Ease

Growth can be messy, but it doesn’t have to be. Virtual bookkeeping systems expand with your business, whether you’re a solopreneur, startup, or medium-sized company. A report by Forrester revealed that cloud-based bookkeeping systems scale up to five times faster than traditional methods.

Take ABC Inc., a case study from 2020, as an example: after switching to virtual bookkeeping, the company reduced costs by 20% while improving scalability by 50%, proving that the shift isn’t just about efficiency—it’s also about possibilities.

Choosing the Right Bookkeeping Software

Picking software isn’t just about functions—it’s about what works for you and your unique business needs. Let me walk you through the why and how behind this decision.

What to look for

• Cloud-Based Access

Your financial data should be a click away, not locked in a filing cabinet or saved to one computer. Software like QuickBooks Online or Xero gives you full access from any device, ensuring flexibility and accessibility. Learn more about their cloud accounting benefits.

• Automation

Does it handle cash flow, invoicing, and reporting with minimal input? Automation isn’t just a convenience—it’s a necessity for businesses aiming for growth.

• Integration

Your bookkeeping software needs to talk to your payroll tools, CRM, and e-commerce systems. Without integration, you’re creating cracks in your workflow. Don’t miss the essential step of integrating bookkeeping software with other tools.

• Robust Security

Security is non-negotiable. Ensure your software encrypts data and includes features like two-factor authentication to keep your information secure.

Setting Up a Cloud-Based Bookkeeping System

Now comes the fun part—building a bookkeeping system that works for YOU. Transitioning may feel overwhelming, but with the right steps, it’s smooth sailing.

How to get started

1. Choose a Plan: Match the software to your goals. Small businesses often love Wave for its affordability, while midsized companies thrive with QuickBooks Online.
2. Migrate Your Data: Export files from your old system and upload them to the new one. Most modern platforms make this process seamless.
3. Customize Settings: Tailor access levels, customize invoicing, and set up financial reports to match your needs.
4. Integrate Your Ecosystem: Sync the software with payroll, CRM, and payment tools to streamline operations.

Training Your Team on Virtual Bookkeeping

Your team is one of your biggest assets—set them up for success with the right training. It’s worth the effort to ensure everyone feels confident in using the new system.

Best practices for training

+ Use virtual bookkeeping tutorials to make learning accessible.

+ Offer hands-on demos so your team can explore the tools with dummy data.

+ Introduce features gradually. Start with basics like invoicing, then scale up to advanced insights.

Ensuring Data Security and Compliance

Cloud-based systems offer massive advantages—if your data is secure. This is where a “better safe than sorry” attitude pays off.

Key security measures

+ Encryption during storage and transfer is critical.

+ Activate two-factor authentication for login protection.

+ Maintain daily backups. Explore more data security measures.

Set compliance standards

GAAP compliance drastically reduces the risk of bookkeeping errors. Regular audits also play a huge role in keeping your system airtight. Check out the importance of regular audits for tips.

Hiring a Virtual Bookkeeper

You don’t have to go it alone. Sometimes, hiring a virtual bookkeeper to handle the heavy lifting is the smartest step forward.

When to hire

Consider hiring when:

1. Financial complexities grow beyond your comfort zone.
2. You’re scaling up and need to delegate tasks.

How to hire

+ Outline specifics like software expertise and industry background.

+ Use platforms like Upwork or Freelancer to connect with qualified professionals.

+ Read reviews and conduct interviews to ensure a good fit.

Addressing Common Challenges

Even the best transitions hit speed bumps. Here are fixes for common issues:

+ Data Migration Problems? Backup your old files, and lean on help articles from your software provider.

+ Resistance From Your Team? Involve them in the process early and highlight how the switch benefits them.

+ Worried About Security? Implement encryption and maintain backups to safeguard data.

Conclusion

Switching from traditional to virtual bookkeeping isn’t just about upgrading your system—it’s about upgrading your business. You’ll save time, cut costs, and gain the clarity you need to grow.

It’s your turn to take the leap. Ready to simplify and scale? Explore more insights at Complete Controller—your partner in financial transformation.

FAQ

What’s the biggest benefit of virtual bookkeeping?

Efficiency! Automation saves time, and you can access finances anywhere.

Do I need fancy tech skills to switch?

Not at all. Modern software is intuitive. Plus, support teams are there to help.

Can I still file my taxes with virtual bookkeeping?

Yes! Most systems are tax-compliant and generate ready-to-file reports.

What if my data isn’t secure?

Choose secure software with encryption, authentication, and backups.

How do I know which bookkeeping tool is best?

Pick software that fits your business size, integrates with current tools, and automates where needed.

Sources

1. Accounting Tools. “GAAP Compliance Simplified”. URL: https://www.accountingtools.com/
2. Complete Controller. (2023). Company Website. URL: https://completecontroller.com/
3. Federal Reserve. (2010). “Online Banking: A Guide to the Benefits and Risks“. URL: https://www.federalreserve.gov/pubs/

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Master Cloud-Based Bookkeeping for Your Pool Service Business

Are you still swimming in a sea of spreadsheets and juggling misplaced invoices? Managing a pool service business comes with its own challenges, from navigating seasonal cash flow to ensuring compliance with complex tax regulations. But here’s the good news: cloud-based bookkeeping can transform these headaches into streamlined, profitable processes. Let’s look at why Complete Controller is the ideal choice to help you simplify finances and grow your business.

Key takeaways

• Seasonal cash flow and inventory mismanagement are top concerns for pool service businesses.
• Generic accounting tools often fail to meet industry-specific needs.
• Cloud-based bookkeeping improves workflows, compliance, and visibility into your finances.
• Complete Controller offers tailored solutions, saving time and preventing costly errors.
• Switching to Complete Controller equips your business with expertise, technology, and peace of mind.

The Financial Struggles of Pool Service Businesses

Running a pool service company is like maintaining a pool: without the right tools, it’s easy to lose balance. From unpredictable income to inventory chaos, here’s what you might be facing:

Cash flow woes

Summers might bring a revenue swell, while colder months make cash flow eagerly await new waves. This seasonality makes it tricky to forecast revenue, leading to over-hiring or liquidity trouble. Many businesses still manage this manually, resulting in costly errors and wasted time.

Inventory dilemmas

Did you know that 68% of pool service businesses struggle with stockouts or over-purchasing chemical supplies due to poor tracking systems【4:5†source】? Mismanaging your inventory can sink profitability and interrupt operations.

Why Generic Accounting Tools Don’t Make the Splash You Need

Solutions like QuickBooks® or Botkeeper might seem like easy fixes, but they often don’t dive deep enough for the specific needs of the pool service industry.

QuickBooks Online

QuickBooks offers a good baseline, but integrating industry-specific tools like scheduling apps is clunky and often requires expensive customizations.

Botkeeper

Botkeeper’s automation is impressive but lacks the responsiveness needed for challenges like managing chemicals and seasonal workers. Errors in automation can linger for months without resolution.

Why not choose Bench?

Hands-off services like Bench are appealing, but they frequently misclassify niche expenses like chemical restocking, distorting financial clarity.

Complete Controller: Tailored Cloud-Based Bookkeeping for Pool Service Businesses

Unlike generic solutions, Complete Controller sits at the sweet spot of industry expertise and cutting-edge technology. Let’s explore the Complete Controller advantage:

Customization at its core

Integrating with QuickBooks®, Complete Controller adds tailored features like inventory tracking and financial forecasting. For example, our dynamic inventory management eliminates both stockouts and excess supplies 【4:0†source】.

Clear financial visibility

With real-time dashboards showing key financial metrics, you can see which service routes are most profitable. These insights allow businesses to optimize routes, cost structures, and ultimately, margins【4:5†source】.

Bookkeepers backed by controllers

Every client gets a CPA-trained Controller overseeing the work of their bookkeeper, reducing errors and ensuring compliance. This dual-layer team delivers accuracy and industry-standard best practices.

Proven success stories

One Arizona-based company adopted cloud bookkeeping with Complete Controller and reduced overdue invoices from 18% to under 4%. Within six months, they saved hours weekly on admin tasks and raised their customer satisfaction scores【4:5†source】.

Implementation Is Streamlined with Complete Controller

Ready to dive into smart bookkeeping? Here’s how onboarding works:

1. Easy Setup: Your books are reviewed and transitioned smoothly with tailored tools like QuickBooks integration.
2. Hands-On Training: Your employees get comprehensive training on using dashboards, reports, and workflows for maximum efficiency.
3. Ongoing Maintenance: The Complete Controller team ensures records stay compliant and that financial goals are consistently met.

Conclusion: Let Your Pool Business Thrive

As a pool service business owner, your focus should be on providing great service and growing your client base—not battling spreadsheets. Complete Controller’s cloud-based bookkeeping solution empowers your business with insights, streamlined processes, and the expertise to maximize profitability. Are you ready to simplify your finances and elevate your operations?

Take the plunge today: Get Started with Complete Controller →

FAQ

How does cloud bookkeeping address seasonal cash flow issues?

Dynamic forecasting tools in cloud platforms allow for better cash flow planning, even during off-peak months【4:5†source】.

My business operates in multiple states. Can Complete Controller manage tax compliance?

Yes, our expert team ensures compliance with multi-state tax regulations with CPA oversight【4:5†source】.

Will switching from manual systems to cloud tools disrupt my business?

Not at all. Complete Controller handles data imports and streamlines the transition seamlessly.

How secure is my business data?

With encrypted platforms and multi-factor authentication, your financial information is completely safe.

Can Complete Controller integrate with QuickBooks Online?

Yes, we specialize in integrating QuickBooks while tailoring additional features for pool service businesses.

Sources

1. Evosus LOU Software. (2024). Cloud-Based Pool Service Management Cost Analysis Study.
2. Evosus LOU Software. (2024). Historical Analysis: Digital Transformation in Pool Service Industry.
3. GetSkimmer. The Best Pool Service Software: Complete Guide. Retrieved from Get Skimmer
4. Method.me. (2024). Data Security in Small Business Operations Report. Retrieved from Method.me Blog
5. PoolMarketing.com. (2024). Integrated Payment Processing Study for Pool Service Companies.
6. Complete Controller Services – Features and Benefits. Retrieved from Complete Controller internal documentation.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Maximize Efficiency with a Virtual Bookkeeper for Your Pool Maintenance Business

Running a pool maintenance business isn’t just about crystal-clear water and happy customers. Success also hinges on precise financial management. Without it, you’re left struggling with seasonal cash flow headaches, late invoices, and tax-time stress. Here’s the game-changer: a virtual bookkeeper for your pool maintenance business can take these burdens off your shoulders, helping you maximize efficiency and focus on doing what you do best.

Key Takeaways

• Seasonal revenue fluctuations and irregular cash flow pose significant challenges to pool maintenance businesses.
• Virtual bookkeeping services like Complete Controller offer customized, scalable solutions tailored to your industry.
• Enlist industry experts to reduce your time spent on admin by up to 80% and cut costly accounting errors by nearly 90%.
• Virtual services outshine standard tools like QuickBooks when it comes to seamless chemical inventory tracking and equipment depreciation oversight.

Why Pool Maintenance Businesses Need Tailored Bookkeeping

The cash flow rollercoaster

Riding the wave of seasonal business doesn’t just affect your scheduling; it’s a financial juggling act. Summer may bring profits, while the off-season dries up your cash flow. Without a solid plan, you’re left tackling challenges like:

• Late payments from clients worsening your downtime deficit.
• Equipment purchases for peak season cutting into your budget.
• Tax filings becoming significantly more burdensome amid fluctuating income.

Many pool business owners who’ve switched to virtual bookkeeping report stable cash flow year-round, thanks to proactive budgeting and forecasting services【4:6†source】. For actionable strategies to keep cash moving in the offseason, I recommend starting with these business bookkeeping essentials.

Managing chemical and equipment costs

Tracking chlorine tablets, filters, and other supplies in real-time is critical yet often overlooked. Without streamlined systems, overstocking or underordering becomes an expensive mistake. Here’s why virtual bookkeeping trumps traditional tools:

1. Seamless integration with inventory and accounting systems.
2. Reports that match costs to specific repairs or maintenance visits.
3. Predictive tools that adjust orders based on historical usage trends.

Other tools like Pool Office Manager assist with operations but fall short of offering robust financial insights tailored to your business. For stronger support, read about pool service management software.

Virtual Bookkeeping vs. the Alternatives

The standard tools: Good but limited

A quick snapshot of common options highlights the shortcomings of DIY bookkeeping tools:

	Provider	Cost	Key Limitation
	QuickBooks	$480/year + plugins	Inadequate for dynamic seasonal forecasting
	Pool Office Mgr.	$2,000/year	Lacking financial compliance reporting

Both solutions require manual inputs and don’t actively forecast dips in revenue. Traditional software can manage inputs, but to truly thrive? You need proactive oversight and tailored advice.

The Complete Controller difference

At Complete Controller, we understand the unique struggles of pool maintenance businesses. From managing seasonality to navigating compliance, our services provide unparalleled expertise:

1. Tailored Solutions: Real-time reports for seasonal demand fluctuations.
2. Industry-Specific Expertise: Controllers who understand your business type.
3. Multi-Level Support: A Bookkeeper + Controller team ensures both day-to-day tasks and premium oversight performance.

More importantly, with secure 24/7 access to your records, it’s like having an accounting department in your pocket. Interested in outsourcing? Dive into accounting outsourcing economics to learn how outsourcing trims costs while maintaining accuracy.

Conclusion

Why stick to outdated financial management that limits your potential? At Complete Controller, we empower pool maintenance professionals by simplifying their back office, reducing errors, and gearing them for growth.

Your time is valuable. Let’s free it up! Visit Complete Controller today to learn how we elevate businesses like yours from underwater to thriving.

FAQ

How do virtual bookkeeping services handle seasonal pool business challenges?

We focus on cash flow stabilization, using data insights to ensure cash reserves last through slow periods. From budgeting tools to financial forecasting, you’ll be covered.

Can a virtual bookkeeper save me time?

Absolutely! Virtual bookkeeping services typically reduce time spent on admin tasks from 15 hours to under 3 hours a week, freeing you to focus on growing your business.

What financial software integrates with Complete Controller’s services?

Our platform supports QuickBooks Online and Pool Office Manager for seamless collaboration.

Are virtual services secure?

Yes, all records are safeguarded with state-of-the-art encryption and 24/7 secured access, meaning your data is both accessible and protected【4:6†source】.

What happens if I change providers?

We ensure an effortless transition by securely delivering all your financial records upon cancellation.

Sources

1. AccountingDepartment.com. (2024). Virtual Bookkeeping Cost Analysis for Small Businesses. Retrieved from https://www.accountingdepartment.com
2. BELAY Solutions. Pool Maintenance Virtual Bookkeeping Case Study. (2023). Retrieved from https://belaysolutions.com
3. Otterz. (2024). Virtual Bookkeeping Cost Savings Report. Retrieved from https://otterz.com
4. Complete Controller. Ensure Ideal Liquidity Position. Retrieved from https://www.completecontroller.com/ensure-ideal-liquidity-position/
5. The Fino Partners. (2024). Small Business Financial Strategies. Retrieved from https://finopartners.com
6. Getjobber.com. Pool Service Management Software. Retrieved from https://www.getjobber.com/industries/pool-service-software
7. IRS. Small Business and Seasonal Compliance. (2024). Retrieved from https://www.irs.gov/businesses/small-businesses-self-employed

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.