Author: Complete Controller

Would you enjoy retirement like two joyful young retirees do in a TV commercial, walking hand in hand in a picturesque setting? The perfect scene is what you desire, regardless of how you plan. Are you able to get there? Because even a yearly review of your retirement plan with the help of a financial planner (which you should still have!) could be more effective. Or are you worried and unsure if you’ve had enough? There are numerous concerns to be handled, including RAMQ insurance, RREGOP’s alignment with the Quebec Pension Plan (QPP) to pay pensions at age 65, the cost of living, and the possibility of continuing to work part-time, among others.

We must realize that we can live as long after retirement as we did throughout our working lives; therefore, preparedness is crucial! Even if you have a retirement scheme, an RRSP, and a TFSA, there are five main financial hazards to consider when approaching retirement.

To be Able to Live a Long Time

In addition, when I work with clients on retirement plans, the end date is the most challenging assumption. Statistics Quebec shows women’s life expectancy will be 84 years in 2020, while men’s will be 80.6 years. It is merely a statistic that does not account for lifestyle or genetics and is far from accurate. Because, of course, living to 95 requires more savings than dying at 70. As a rule of thumb, financial planners assume a 25% chance of surviving. If you’re a 60-year-old woman, you have a 25% chance of living to be 96 years old. If you are 45, however, we shall take 1997 as the termination date.

Inflation

Deflationary risks have outweighed inflationary threats during the global crisis, subsequent recession, and even a partial recovery. Because the term is sometimes misunderstood, deflation occurs only when prices for most consumers fall gradually.

The threat is accurate enough to justify significant monetary stimulus, including the second round of quantitative easing from the Federal Reserve. As the recovery progresses, however, experts discuss the feasibility of stimulus measures to limit the crisis (more government spending, tax cuts, and, in some circumstances, zero interest rates and considerable monetary incentives), and some talk about it. Quantitative easing (among other things) may result in post-crisis inflation rises. Surprisingly, we have witnessed far higher inflation in different world regions but not in developing countries, which do not typically have financial crises.

Closer to home, concerns about future US inflation persist, even though the Fed’s erratic policies are likely to mitigate the threat. Future inflation is unlikely to be more severe than in the last 20 years, given the central bank’s odds of success. Furthermore, the Bank of Canada works hard to keep local inflation under 2% annually.

Health-Related Costs

No one can anticipate how long they will be healthy, even with long-term care or critical illness insurance. In 2016, ten provinces and three territories in Canada spent $233 billion on health care; how much will it cost in 10, 20, and 30 years? Who should foot the bill?

Making Up a Portfolio

How much cash do you have in RRSP or TFSA? It can significantly impact retirees’ purchasing power over a long period. Consider the difference between a $500 monthly TFSA contribution and a $500 monthly TFSA contribution with a 2% and 6% return over 30 years. In the first situation, you will save $489,628; in the second case, you will accumulate $246,037. However, be careful to take the questionnaire about your investor profile that your financial advisor will give you seriously. It will help you figure out which investment is best for you.

Payment Schedule

I’ve seen retirees overspend at the start of their retirement and then must hunt for part-time work to make ends meet in my career. What about the couple’s opposing objectives? On the other hand, I’ve seen retirees deny themselves of small pleasures and wind up leaving a significant legacy. Using some assumptions makes it feasible to determine how long the RRSP and TFSA will help improve retirement income. You must perform accurate calculations, but the strategy is the most significant factor. So, given all these largely uncontrollable variables, what’s the best course of action? Acting as soon as possible and working with your Expert Advisor to develop planning that works for you is essential. Each case, as well as the decision, is unique.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Sometimes Cheaper is Better

Companies must increase prices due to the high expense of design and branding. Compare farm products in a particular supermarket section and at the grocery store. You must pay for the packaging in the store. To locate the finest places to buy, try buying things in multiple areas and keeping receipts. You can even compare products quickly in online stores. Pay attention to the structure of the item. The more natural, and hence better, the simpler it is. Most people spend roughly the same monthly amount (utility bills, loans, etc.). Determine this figure, and you’ll have a rough idea of your financial situation on which to construct your budget.

Trade for Pleasure

The market is a veritable treasure trove of organic vegetables and nutrients. Frequently, straight from the manufacturer. The object is correct before you, so you’ll pick the best one immediately. The price the merchant calls is already lower than in the shop, but you can get a better deal if you bargain hard enough. On weekdays, especially in the evenings. If the seller is standing behind a total counter, act as a classy abroad businessman and have a good time. You’ve already been to the store and plan to go again, and the market is an exciting place to visit. Markets have their flavor, so you can enjoy them however you like. Of course, the seller claims that the price is overstated. However, if the customer deserves respect, he will gladly forego a quarter or a third of the cost. Let’s see what happens if you offer half-price.

Don’t Buy Perishable Products

You already know that fruits and vegetables don’t stay fresh for long, but it’s worth mentioning. Don’t purchase too many of these things. This is especially true during sales: you may get more for a lower price, but these items have been sitting on the counter for a long time. If your fruit is past its prime, you must “eat up” for the second weekend in a row to avoid it going wrong, but less the next time. Buying food in stores and delivering it will be less expensive if you choose ready-made meals. It’s easy to discover low-cost canteens, many comparable to restaurants. 

Shopping List

Before going to the supermarket, make a shopping list. Please list foods throughout the week as you think of them. Keeping a tiny notebook in the kitchen or a distinct section in your phone’s task organizer is helpful. Before going to the store, evaluate the list to see what is required and missing. Which stores are you planning to get your ingredients from? It’s critical to stick to the to-do list. If you follow this easy rule, you will not be distracted by unwanted impulsive purchases. Organizing your products into categories (milk, chicken) will make developing and managing your list more manageable. Establish electric and gas meters in your home, switch to energy-saving light bulbs, and use alternate heating sources. There are numerous options for saving money.

Cost Accounting Practices

It is better if cost accounting is done regularly. If you don’t know how to account for yourself, you’ll need to learn from those. You can look up information on the Internet or watch videos on YouTube. After a month of consistent accounting, you’ll see you’ve amassed money to invest in valuable items. This is excellent encouragement to keep going. Unsubscribing from services you don’t use and adjusting your tariffs to more appropriate ones will save you money.

Use Promo Code Aggregators

A promo code collector is a website that compiles data on discounts and special offers. A promo code is a coupon or code that entitles you to a deal, a bonus, or a gift. Anyone can use the promotional code; the only requirement is to be used before the expiration date. Many websites provide special promotional coupons. They also keep track of all known promotions. All promotions and coupon offers are organized into categories, making locating what you’re looking for simple. If you are searching for a specific business, look it up. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By making transactions in the stock market, you can receive income and incur financial losses. To minimize risks, we advise you to adhere to the following rules when compiling a portfolio:

They differ not only in essential characteristics but also in the level of risk and profitability. Generally, the higher the risk, the higher the potential return. For example, investments in shares of young companies are most at risk. Government bonds (OFZ) are considered the lowest risk.

Conformity of Assets to Investment Objectives

Before you start trading on the exchange, clearly state your financial goal. For example, if your main goal is to preserve and increase your investment with minimal risk, then a conservative strategy will suit you. It is most suitable for novice investors.

Portfolio diversification. You must distribute your capital between different assets. Even if one of them brings a loss, the growth of others will be able to compensate for these losses. Let’s take an example of how diversification works. Let’s say you bought shares in Aeroflot, Sberbank, and Gazprom. All these companies belong to different sectors of the economy. However, such a portfolio may not always be reliable. The fact is that these companies belong to the Russian economy and depend on it. In a crisis in our country, these securities may “sink” along with the expected income. Therefore, add securities of issuers from different countries and sectors of the economy to the portfolio. Also, please note that companies do not depend on one indicator (in our example, this indicator is the Russian economy).

Instrument liquidity. Liquidity is the ability to sell assets quickly and profitably on the stock market. We recommend that novice investors buy instruments with high liquidity.

What Principles Should Be Followed When Choosing Investment Instruments?

We’ve already covered the key points to look for when building a portfolio, but that’s not enough. To consciously choose investment instruments and achieve the necessary results, it is essential to know a few more rules:

Don’t spend all your money buying stocks. This approach can be hazardous for novice investors since the value of shares is highly dependent on economic changes and can change dramatically.

Shares discussed everywhere can be overvalued; they sell well above their value. Don’t trust everything they say. We advise you to study the company’s financial indicators independently: the dynamics of revenue and net profit, the number of funds in the company’s account, the presence of debts, and growth factors.

Don’t speculate. The speculation involves the receipt of income from changes in the value of an asset in the short term. For example, you bought a share for $10 and expected its price to rise to $12 in a couple of days. However, in practice, the security may “sink.” You must close the deal with a loss or wait indefinitely before it recovers and possibly grows. Speculation requires much effort, time, and expertise and is suitable for more experienced investors.

Read analysts and trusted sources of information; stay tuned. You can trust the opinions of experienced investors to find up-to-date ideas and a selection of promising securities on the broker’s website. So, based on forecasts and various reviews, you can decide on investing in a particular asset. However, it is essential to remember that only you are responsible for your decision, and no one can guarantee you a hundred percent future results.

What Can be Put into a Portfolio?

We advise you to build a portfolio for passive investments for novice investors. You will not need to make transactions daily, constantly follow the news, and study the financial statements of companies day and night. Passive investments are less susceptible to sudden changes in the economy and are suitable for investors who do not yet have bitter experience and professional Knowledge. Investing in precious metals can also protect you from unfavorable market conditions. However, their share in the portfolio should not be too large.

We remind you that no universal investment portfolio would suit every novice investor. The set of assets depends on your goals, capabilities, interests, attitude to risk, and investment duration.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

It’s a solid motivator to start thinking about your existing e-commerce consumers and how to make them as pleased as possible. Because the numbers are substantial, I thought I’d compile a comprehensive list of techniques to boost your profitability by focusing solely on your existing customers. Hold customer events to convey your appreciation, give away fantastic prizes, and demonstrate how to use items.

Profit maximization is a notion that is remarkably easy in theory but often complex in practice. As simple as it may appear, there are only two ways to generate profits: raise profits and cut expenditures. However, an entrepreneur dealing with day-to-day issues may lose sight of these two ideas. As part of the goal of maximizing profitability, there are four basic approaches to boosting revenue:

• The first is to improve sales volume, which can be done by better marketing or enhancing product quality.
• The second method is to promote current customers, such as persuading them to purchase enhanced services or extras.
• The third option is to expand your product line and sell a wider variety of items.
• The fourth step is to adjust pricing to better balance the number of sales and the money generated per sale.

There are also various cost-cutting options. Negotiating lower shipping prices, especially when buying in bulk, is one. Ensuring a smooth manufacturing process, for example, by splitting it into discrete activities and establishing a production line system, can save expense. A corporation can also consider purchasing equipment that it now rents out, or vice versa; calculating costs, in this case, may need taking a long-term approach. Profit maximization is difficult for some business owners because many actions affect revenue and expenses. For example, a corporation may boost income by cutting sales prices and increasing the number of units sold. It can be aided by more enormous sales volumes that necessitate higher production expenses. This can be countered by the fact that higher-volume production might improve capital by lower per-unit costs. The steps to maximizing a company’s profits are as follows:

1. Establish a constant testimonial program to obtain high-quality feedback and give customers the impression that you are paying attention.
2. Create an online forum where customers can interact with one another, share ideas, and discuss your items.
3. Send out automatic receipts with sales and promotions to persuade customers to return and buy a little more.
4. Use a targeted rewards program in conjunction with segmentation to target the clients who are genuinely your finest.
5. Begin a referral program for your customers. Referrals are rewarded, and new clients are gained as well.
6. Make a monthly payment plan for a few of your most devoted consumers. Setting a purchase restriction typically works since it ensures that consumers do not overspend on their monthly payments.
7. Group some of the things that are typically sold together. Customers benefit from a bit of discount when they purchase more extensive packages.

 

Conclusion

In addition, an entrepreneur should remember that profit maximization encompasses all financial activities, not simply those immediately related to production and sales. Credit charges, such as taxes, interest rates, and consequences, can differ significantly. Depending on how many organizations it borrows from and how the loan is divided, a corporation that borrows the same total amount can pay. Make it simple to create accounts so that when a consumer returns, all their information is filled in and ready to buy. By better utilizing permissible deductions, the corporation may be able to boost its profits after taxes. Profit maximization is not the only crucial goal for a firm, especially small or young. The importance of cash flow cannot be overstated. While profit metrics track the total amount of money coming in and out of business, cash flow is concerned with how the cash flows. Even a corporation in an inherently booming industry will be unable to satisfy its obligations if this is not kept under check.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Make Your Finances More Flexible: Top Tips for Success

Flexible financial management means having the freedom to adapt your money strategies when life throws curveballs—whether that’s seizing new opportunities, weathering economic storms, or pivoting your business model. Creating financial flexibility starts with building cash reserves, optimizing your debt structure, leveraging smart technology, and maintaining disciplined spending habits that give you room to maneuver.

Over my 20 years as CEO of Complete Controller, I’ve watched countless businesses transform from cash-strapped operations into thriving enterprises simply by embracing flexibility in their financial approach. The shocking truth is that 82% of small businesses fail due to poor cash flow management—but the good news is that with the right strategies, you can build a financial foundation that bends without breaking. In this article, you’ll discover practical techniques for creating cash cushions, restructuring debt to your advantage, harnessing technology for real-time insights, and developing the adaptive mindset that separates financially resilient businesses from those that struggle to survive.

What makes your finances more flexible?

• Financial flexibility = Having cash reserves, optimized debt, adaptive planning tools, and disciplined spending habits
• Cash reserves act as your emergency buffer and opportunity fund rolled into one
• Optimized debt structures reduce your fixed costs and free up capital for growth
• Technology tools provide real-time visibility into your financial position
• Adaptive planning helps you pivot quickly when market conditions change

Build a Cash Reserve—Your First Line of Defense

Your cash reserve serves as the foundation of financial flexibility, providing immediate liquidity when unexpected expenses arise or golden opportunities present themselves. Without adequate cash on hand, even profitable businesses can find themselves unable to meet payroll, pay suppliers, or invest in growth—a reality that contributes to the staggering 82% failure rate among small businesses due to cash flow problems.

The current economic climate makes cash reserves even more critical. With 73% of Americans saving less due to inflation pressures, many businesses and individuals find themselves dangerously exposed to financial shocks. Yet those who maintain robust cash positions—averaging $16,800 for individuals according to recent data—enjoy the peace of mind and strategic flexibility that comes with financial preparedness.

Setting your savings target

Start by calculating your monthly operating expenses, including all fixed costs like rent, payroll, insurance, and minimum debt payments. Industry best practices suggest maintaining 3-6 months of expenses in reserve, though businesses in volatile sectors may need 9-12 months.

• Calculate your true monthly burn rate including all hidden costs
• Factor in seasonal fluctuations and revenue cycles
• Consider your industry’s typical payment terms and cash conversion cycle
• Add a 20% buffer for unexpected expenses or opportunities

Automating your reserve building

Manual transfers rarely work—life gets busy and good intentions fall by the wayside. Instead, set up automatic systems that build your reserves without requiring constant attention.

1. Schedule transfers immediately after revenue hits your account
2. Use percentage-based rules (e.g., 10% of every deposit)
3. Create separate accounts for different reserve purposes
4. Set up alerts when reserves drop below target levels
5. Review and adjust your automation quarterly

Maximizing reserve returns

While accessibility remains paramount, your cash reserves shouldn’t sit idle. Modern high-yield savings accounts and money market funds offer competitive returns while maintaining liquidity. Flexible payment plans through structured savings vehicles can help you balance growth with access.

Consider laddering short-term CDs to capture higher yields—though with rates averaging 4.5% in 2025 compared to the historical high of 18.3% in 1981, the opportunity cost of keeping cash liquid remains relatively low.

Optimize Debt and Capital Structures for Flexibility

Smart debt management transforms fixed obligations into strategic tools that enhance rather than constrain your financial flexibility. The key lies in structuring your liabilities to minimize costs while maximizing your ability to respond to changing conditions.

Many businesses carry legacy debt from higher-rate environments or suboptimal structures that drain cash flow unnecessarily. By systematically reviewing and restructuring these obligations, you can often reduce costs by 10-15% or more—freeing significant capital for growth initiatives or reserve building.

Strategic refinancing opportunities

The current rate environment presents unique opportunities for debt optimization. While rates have moderated from recent peaks, they remain favorable for refinancing older, higher-cost obligations.

• Consolidate multiple loans into single, lower-rate facilities
• Negotiate shorter terms (1-4 years) for better pricing and faster payoff
• Replace variable rates with fixed rates when advantageous
• Consider asset-based lending for lower rates on secured debt

Optimizing your capital stack

Your capital structure—the mix of debt, equity, and hybrid instruments—directly impacts your financial flexibility. Many growing businesses accumulate expensive preferred equity or mezzanine debt that becomes a drag on performance.

One Complete Controller client recently transformed their capital structure by redeeming high-cost preferred shares and replacing them with senior debt at half the cost. This single move reduced their weighted average cost of capital by 8% and freed up $2 million for strategic acquisitions.

Steps to optimize your capital stack:

1. Map all funding sources with their true all-in costs
2. Identify the most expensive capital first
3. Model replacement scenarios using current market rates
4. Execute systematically starting with quick wins
5. Monitor market conditions for ongoing opportunities

Building flexible debt facilities

Traditional term loans lock you into rigid payment schedules that can strain cash flow during downturns. Modern flexible investments in your debt structure provide breathing room when you need it most.

• Revolving credit lines provide on-demand access to capital
• Seasonal adjustments match payments to revenue cycles
• Covenant-light structures reduce restrictions on operations
• Prepayment options let you reduce debt when flush with cash

Leverage Technology for Real-Time Financial Insights

Financial technology has democratized access to sophisticated analytics and automation tools that once required entire departments to manage. Today’s platforms deliver real-time visibility into your financial position, enabling rapid decision-making and course corrections that keep you ahead of problems rather than reacting to them.

The widespread adoption of financial technology speaks to its transformative power—62% of consumers now rely on mobile banking apps not just for transactions but for fraud prevention, credit monitoring, and financial planning. For businesses, the benefits multiply as integrated platforms connect banking, accounting, invoicing, and analytics into unified dashboards.

Essential financial management tools

The right technology stack depends on your specific needs, but certain categories prove universally valuable for building financial flexibility.

Tool Category	Primary Benefits	Leading Solutions
Cloud Accounting	Real-time books, anywhere access	QuickBooks Online, Xero
Cash Flow Forecasting	Predict shortfalls, plan ahead	Float, Pulse
Expense Management	Control spending, enforce policies	Expensify, Divvy
Payment Automation	Accelerate collections, optimize payables	Bill.com, Melio
Banking Integration	Unified view of all accounts	Plaid-enabled apps

Implementing dashboards for decision making

Raw data means nothing without context and visualization. Modern remote work flexibility through cloud-based dashboards ensures key stakeholders can monitor financial health from anywhere.

Build dashboards that track:

• Daily cash position across all accounts
• Accounts receivable aging and collection metrics
• Burn rate trends compared to projections
• Debt service coverage ratios in real-time
• Key performance indicators specific to your industry

Automation that enhances flexibility

Manual financial processes create bottlenecks and errors that reduce your ability to respond quickly. Strategic automation frees your team to focus on analysis and strategy rather than data entry.

Priority automation opportunities:

1. Invoice generation and delivery triggered by project milestones
2. Payment reminders sent automatically based on aging
3. Expense categorization using AI-powered rules
4. Bank reconciliation through direct feeds
5. Financial report generation on predetermined schedules

Complete Controller clients using our remote work flexibility solutions report saving 10-15 hours per week on financial administration—time they redirect toward strategic planning and growth initiatives.

Implement Adaptive Financial Strategies

Static financial plans fail in dynamic markets. Adaptive strategies build flexibility into your financial DNA, enabling rapid pivots without panic when conditions change. This approach proved its worth during recent disruptions, as businesses with adaptive frameworks outperformed rigid planners by significant margins.

The California Rebuilding Fund exemplifies adaptive financial strategy in action. During the COVID-19 crisis, this innovative program channeled low-cost loans to over 15,000 small businesses through Community Development Financial Institutions (CDFIs), ultimately preserving 92,000 jobs. The fund’s flexible underwriting and responsive design allowed it to meet rapidly evolving needs that traditional lenders couldn’t address.

Creating dynamic financial models

Traditional annual budgets become obsolete within months. Rolling forecasts and scenario planning provide the flexibility to adjust course based on real conditions rather than outdated assumptions.

Essential components of dynamic modeling:

• Rolling 13-week cash flow forecasts updated weekly
• Scenario planning with best, expected, and worst cases
• Trigger points that prompt specific actions
• Resource allocation frameworks that allow quick redeployment
• Performance metrics that reflect current priorities

Building your contingency framework

Effective contingencies go beyond simple “what if” exercises. They require detailed action plans that can be implemented immediately when specific conditions arise.

Develop contingency plans for:

1. Revenue disruptions (loss of major customer, market downturn)
2. Supply chain shocks (vendor failures, price spikes)
3. Operational crises (facility damage, technology failures)
4. Opportunity scenarios (acquisition targets, market expansion)
5. Regulatory changes (new compliance requirements, tax law shifts)

Maintaining strategic reserves

Beyond your operational cash reserve, maintain dedicated funds for strategic opportunities. This “opportunity fund” should represent 5-10% of annual revenue and remain separate from emergency reserves.

Guidelines for opportunity fund deployment:

• Define clear criteria for what constitutes a strategic opportunity
• Establish approval processes that balance speed with prudence
• Set ROI thresholds that justify tapping reserves
• Create payback mechanisms to replenish funds after use
• Review performance of past investments to refine criteria

Master Financial Literacy and Discipline

Financial flexibility requires more than tools and tactics—it demands deep understanding of financial principles and iron discipline in their application. The most sophisticated strategies fail without the foundation of financial literacy and consistent execution.

Too many business owners delegate financial understanding entirely to their accountants or CFOs. While expert support remains valuable, leaders who grasp financial fundamentals make better strategic decisions and spot opportunities others miss. This knowledge gap contributes directly to the high failure rates among small businesses.

Core financial concepts for flexibility

Master these fundamentals to build your financial acumen:

• Cash versus accrual accounting impacts and implications
• Working capital management and the cash conversion cycle
• Financial ratios that matter for your industry
• Break-even analysis and contribution margins
• Time value of money in investment decisions

Implementing structured budgeting

The 50/30/20 rule provides a starting framework—allocating 50% to essentials, 30% to discretionary items, and 20% to savings or debt reduction. But businesses need more nuanced approaches that reflect their unique circumstances.

Advanced budgeting strategies:

1. Zero-based budgeting that justifies every expense
2. Activity-based costing to understand true profitability
3. Flexible budgeting that adjusts to volume changes
4. Capital budgeting for long-term investment decisions
5. Rolling budgets that maintain constant forward visibility

Credit as a flexibility tool

Strategic credit use enhances rather than endangers financial flexibility when managed properly. The key lies in understanding credit as a tool rather than a crutch.

Smart credit strategies include:

• Maintaining unused credit lines for emergency access
• Using cards strategically for float and rewards
• Building strong credit scores to reduce future borrowing costs
• Negotiating terms before you need them
• Diversifying credit sources to avoid concentration risk

Inventory and cash management

For product-based businesses, inventory represents frozen cash. Just-in-time (JIT) inventory systems and careful demand planning can free significant working capital.

Inventory optimization tactics:

• ABC analysis to focus on high-value items
• Vendor-managed inventory to shift carrying costs
• Consignment arrangements for slow-moving products
• Drop-shipping options to eliminate inventory entirely
• Regular obsolescence reviews to prevent dead stock

Transform Your Financial Future with Strategic Flexibility

Financial flexibility isn’t achieved overnight—it’s built through deliberate choices and consistent execution. The businesses that thrive in uncertain times share common traits: robust cash reserves, optimized capital structures, sophisticated technology use, adaptive planning frameworks, and deep financial literacy.

One Complete Controller client exemplified this transformation perfectly. Starting with negative working capital and expensive debt, they systematically implemented each strategy discussed here. Within 18 months, they built a six-month cash reserve, reduced their cost of capital by 35%, and developed the financial flexibility to acquire two competitors when market disruptions created opportunities.

The path forward starts with honest assessment of your current financial flexibility. Where are you most vulnerable? Which strategies would provide the quickest wins? What obstacles prevent you from implementing these changes today?

Take action now:

• Assess your cash reserves against the 3-6 month standard
• Review your debt structure for refinancing opportunities
• Evaluate your technology stack for gaps in visibility
• Stress-test your plans against multiple scenarios
• Commit to continuous learning in financial management

Remember that financial flexibility provides freedom—freedom to pursue opportunities, weather storms, and build the business or life you envision. Every step toward greater flexibility strengthens your foundation for long-term success.

At Complete Controller, we’ve spent two decades helping businesses build unshakeable financial foundations through flexible work options and cloud-based financial services. Our team understands that true financial flexibility comes from combining strategic thinking with flawless execution.

Ready to transform your financial flexibility? Contact the experts at Complete Controller to discover how our comprehensive bookkeeping, advisory, and technology solutions can accelerate your journey toward financial freedom. Visit Complete Controller to learn more about building the flexible financial future your business deserves.

FAQ

How much should I keep in my business emergency fund?

Most businesses should maintain 3-6 months of operating expenses in readily accessible reserves, though volatile industries or seasonal businesses may need 9-12 months to weather extended downturns or slow periods effectively.

What’s the fastest way to improve my business’s financial flexibility?

Start by accelerating invoice collections through better payment terms and automated follow-ups, while simultaneously negotiating extended payment terms with vendors to improve your cash conversion cycle and free up working capital.

Can financial flexibility coexist with aggressive growth plans?

Yes—smart growth strategies actually enhance flexibility by diversifying revenue streams, achieving economies of scale, and creating more financing options, though you must balance growth investments with maintaining adequate reserves.

How do I know if my debt structure is hindering flexibility?

Warning signs include debt service consuming over 25% of gross profit, inability to access additional credit when needed, restrictive covenants limiting operational decisions, or interest rates significantly above current market rates.

What financial metrics should I track daily versus monthly?

Track cash position, receivables collections, and payables daily for immediate visibility, while monitoring profitability ratios, debt service coverage, inventory turnover, and budget variances on a monthly basis for strategic insights.

Sources

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• Wikipedia. “Emergency Fund.” en.wikipedia.org/wiki/Emergency_fund
• Wikipedia. “Financial Technology.” en.wikipedia.org/wiki/Financial_technology

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Basic and Straightforward Rules of Investing

The investment world may appear complex and perplexing if you’re used to living on a regular paycheck and have never had a business. Everything, however, may be learned! To avoid disappointment, beginner investors should grasp a few easy rules.

Determine the amount of money to be invested. What should be your initial investment? Theoretically, you can begin your investing career with any sum. Purchase shares for $2,000, for example. However, such investments will not yield any actual returns. For these purposes, it is advised that you have at least $10-20,000 on hand—naturally, the larger your investment, the higher your passive income.

Risk and profit are intrinsically tied. The constant law of the market, and indeed of business in general, is that the larger the risk, the higher the profit. The most appealing offers can either enrich you or utterly deplete your assets. As a result, you must consider if you have the financial means to accept such risks and whether your budget can survive such losses.

Invest only in areas where you are knowledgeable. Assume a realtor is familiar with real estate, not agriculture or heavy industry. As a result, dealing with residential or commercial real estate is more convenient.

Deposit money regularly. It will not suffice to make a single investment. Profits must be re-invested for the financial instrument to grow in compound interest. It can turn even a small amount of startup money into an excellent passive income.

Diversify your financial assets. Send them to a variety of assets. An investment portfolio should ideally include equal amounts of real estate, bonds, and stocks. Investing in a single financial product is far too dangerous. “Don’t store all your eggs in one carton,” as the famous English proverb goes.

Six Ways to Invest Your Money

Where can you put your money to obtain a guaranteed monthly income? There are numerous financial instruments with varying risks and expected returns. They’re simple to run, don’t take much money, and are accessible to even the most inexperienced newcomers. We’ve compiled a list of 6 assets to generate a monthly profit.

• Investment insurance

Investment life insurance is a fantastic response to where you may invest money safely and successfully. It combines an investment tool with life insurance to secure the family’s financial well-being. Take, for example, IC American Family Insurance Life’s software. The client signs a contract for a set amount of time and makes payments. It’s usually the same as the number of contributions made. If the client’s life is disrupted, the beneficiaries (usually family members or others named in the contract) are entitled to the promised amount. If this does not occur, the customer will receive the paid gifts and the profits earned by the chosen investment strategy at the end of the contract.

As a result, this financial instrument is 100 percent reliable, guarantees a return, and has the potential to be quite successful. The capital is legally protected:

• • It can only be transferred to specific individuals.
  • It cannot be used in a property dispute.
  • It cannot be confiscated or detained.

• Bank deposits

When you think of somewhere to put your money to make money, a bank deposit is the first thing that comes to mind. Although this is the most popular investment, the annual rate in the United States has been dropping in recent years and is now only 4-6%. According to financial experts, rates are expected to continue to fall in the future.

Banks offer savings accounts for technical purposes in addition to standard deposits. They are easy and reliable because money can be withdrawn anytime, and the interest rate is not lost. However, only a modest interest is imposed on such accounts, approximately 3-6% each year.

• Stock

You can try investing in stocks; securities traded on a stock exchange. An individual is required by law to open a brokerage account initially. He is the one who oversees the stock management. Then you can make money by doing the following:

Dividends (dividends are paid once a quarter, half a year, or a year, and the shareholders’ meeting determines the amount); through the purchase and sale of stocks (since stock values vary, you can grasp the opportunity to buy them at a low price and subsequently sell them at a high one, resulting in a profit for the investor).

• Bonds

Bonds have a distinct advantage over overstock in price stability and consistency. It indicates that this financial instrument carries a lower risk profile. Comparing it to bank deposits, we find it is 20% more profitable.

The money invested will return and multiply with a high degree of probability. Bonds are highly liquid assets (which means you can sell them). There is, however, a chance that the company in which the money is invested will fail.

• Precious metals

Precious metals are considered old and classic assets. Silver, platinum, gold, and palladium are all safe investments. Palladium and platinum, on the other hand, are unfamiliar to investors. There are several options:

• Buy investment coins, bullion, and an unallocated metal account

The price of precious metals is rising, albeit slowly. The fact that precious metals are actual items rather than virtual quantities is one of the advantages of such an investment. Even in times of crises and strife, they retain their value.

This is a long-term investment, so don’t expect to make money now. It would be best if you used it to build up cash for your child or a pension for your retirement.

• Residential Properties

Real estate has long been the best and most reliable investment. Housing costs rise with a steady economic scenario, particularly in large developing cities. Furthermore, you can earn a decent monthly income if your rental service is in high demand.

A high entry barrier, limited profitability, and reliance on the country’s economy are downsides. Housing necessitates ongoing care and investment.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The safest investing option is a bank deposit. It is preferable to invest at compound interest in this instance. Compound interest deposit programs are available at almost every bank, but workers hesitate to promote them to customers. Interest is accrued on the primary amount of a standard deposit; on a complex deposit, interest is accrued on the total amount, including previously earned interest. It is better to invest money long-term when compound interest is available. Gold investments are now also quite rewarding. Although the investment is relatively long-term, this asset’s price constantly rises, ensuring a profit.

 

Investing in treasury bonds is another option—the scenario in the stock market where the price of a stock rises. You can support your method and schemes independently, and when they appear reasonable and correct to you, you can trade securities. The more the investment amount, the better the profit, but the riskier the investment. Those with specific knowledge, abilities, and expertise in such ventures and sufficient financial backing should consider investing in the stock market. You purchase a portion of the total investment strategy and delegate portfolio management to the fund. The Management Company’s expertise will now boost your earnings. Because the state actively regulates this field, the chances of committing fraud are exceedingly slim. Almost everybody can afford to purchase a small-cap stock. In this situation, the revenue from investments will be higher than the income from securities, assuming a suitably high risk.

 

Best Investment

People already trading on the stock exchange were likely to recall what happened in the markets then. All stock prices plummeted, and traders and concerned investors panicked and dumped their holdings. Why not look deeper at the first echelon’s shares in the wake of the panic? Why should companies with a quasi-monopoly make the same profit once the crisis has ended if they were profitable before the crisis? They’ll get back to business after the dust settles. Sort of semi-monopolies isn’t going away anytime soon. There is now a sale. But, according to modern portfolio theory, you can earn more while retaining an acceptable amount of risk if you diversify sufficiently. The theory’s core notion is that it’s crucial to have assets in your portfolio that behave differently: if some go down in value, others should go up. The investor’s essential duty is to discover the best combination of instruments regarding profitability and risk. Additionally, portfolio management and commission and tax cost minimization might help you improve the efficiency of your assets.

 

Increase Share of Shares

Although stocks are more volatile than bonds, the appropriate mix of both assets can dramatically boost returns for a given amount of risk. Due to the low correlation between the two products, adding a small percentage of stocks to a portfolio that is 100% bonds, for example, tends to boost returns while lowering risk. It will determine the strength of the effect by the historical time in question. For example, the period from 1990 to 2010 is known as the “lost decade” for stocks. Taking dividend reinvestment into account, the S&P index lost 3%. As a result, increasing the proportion of equities in the portfolio would have lowered the portfolio’s return. However, such parts are the exception rather than the rule: on average, stocks beat bonds compared to other sectors.

 

Combine Value and Growth Companies

There seem to be two types of investing: value investing and investing in growing businesses. Investors bet on securities that are undervalued by the market. In contrast, investors choose companies with actively growing indicators in the second, even if they are priced higher than the market. Both instructions are set well together and can help you increase your portfolio’s performance. Companies with steadily growing cash flows are known as growth stocks. Fundamental signs that suggest the company’s high price are common in such securities.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

One of the distinguishing characteristics of a capitalist economic system is the capital accumulation process, which is capitalism’s foundation. Capital accumulation aims to build new permanent and functional capitals, widen and modernize current means, expand the material base for socio-cultural activities, and provide the required reserve and insurance resources. In theory, a long and deep crisis can trigger a revolutionary situation capable of escalating the class struggle to the point where capitalism is abolished, but only if the external conditions elicit a subjective willingness to change production conditions.

Plenty of the time, capital accumulation entails both a net contribution and wealth redistribution, raising the question of who gains the most. A community becomes wealthier when more wealth is generated; the entire stock of prosperity rises. However, if some people amass riches at the expense of others, wealth will shift from one place to another. It’s also likely that some people gather wealth far more quickly than others. Despite being hampered by moments of crisis and depression, capitalism has maintained itself through sustained capital expansion and the extension of labor productivity. Reclaiming a previously lost profit was feasible but could also raise it sufficiently to continue the accumulation process.

Measurement of Accumulation

Economic experts and innovation scholars have had mixed reactions to the proposal. Criticism and appeals for common sense and reasonableness are made elsewhere in more obscure publications. The monetary worth of investments, the quantity of income reinvested, or the change in the value of assets owned, which is the value of the capital stock, are all examples of accumulation. Government statistics estimate total investment and assets for national accounts, the federal balance of payments, and flow of funds statistics using business balance sheets, tax data, and direct surveys. Reserve banks and the Treasury are usually the ones who interpret and analyze the data. Standard indicators include capital formation, total gross assets, structural capital, personal savings, and capital inflows.

Demand-Driven Growth Models

In macroeconomics, savings and the capital coefficient are critical for accumulation and growth, assuming that all savings are used to finance fixed investments. For example, suppose a country saves and invests 12% of its national revenue, and the capital coefficient is 6:2 (which means it must fund six billion to increase national income by two billion). In that case, the annual growth rate of national income can be 4 percent. Suppose total invested working capital turnover remains constant. In that case, the share of the total investment that maintains rather than expands the entire capital stock will typically rise as the total stock rises. To rapidly increase the growth of the capital stock, income growth, and net investments must increase. 

Marxist Concept

The Marxist study of capital accumulation and capitalism’s evolution exposes systemic flaws in the process that occurs when productive forces expand. When the profit level exceeds the proportion of new lucrative investment placed in the economy, which results from improved productivity from a rising organic composition of capital, a capital over-accumulation crisis occurs (higher capital input to labor input ratio). As a result, wages are depressed, resulting in wage stagnation and high interest rates on working-class unemployment, while excess profits look for new profitable investment possibilities.

According to Marx, this repetitive process would be the primary cause of capitalism’s demise and its replacement by communism, which would operate under a diverse financial mechanism. As per Marx, capital accumulation has two sources: commerce and appropriation, which can be legitimate or unlawful. The rationale is that a company’s share capital can be grown through an exchange procedure or trading up by taking an item or resource from someone else without paying for it. Marx does not go into length on gifts and grants as a source of capital accumulation, nor does he detail taxation.

Conclusion

Product recommendations and information about prior purchases have significantly impacted consumer decisions, whether for music, movies, books, technology, or other things. Social influence frequently results in a “rich-get-richer” effect, in which successful things grow even more popular.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Insurance Risks for Insurance Against Accidents and Diseases

Insurance risks

For persons aged 18 to 64

Death because of an accident or illness first diagnosed during the insurance period, Group I disability because of an accident or disease first diagnosed during the insurance period or received within 1 (one) year from the date of the accident or diagnosis of the disease

For persons over 65

Death, disability group I, resulted from an accident that occurred during the insurance period. Insured events that occurred within 1 (one) year from the accident date are covered.

Connection fee

Insurance of property interests is associated with the risk of damage, destruction, or loss of property. Cards, funds on the card account, and cash received at an ATM using a card. Charged monthly at 0.97% per month of the actual amount of the used credit limit for the past calendar month, but not less than 100 ₽.

Insurance Risks

For persons aged 18 to 68

Unauthorized write-off/receipt of funds from the card account of the Insured by third parties as a result of:

Theft or loss of the card or its data

• Phishing (deception and misleading the Cardholder during a telephone conversation or messaging via the Internet to use card data (not lost, not stolen): usernames, passwords, PIN codes, and data recorded on the card (card number, expiration date, owner’s name, CVV/CVC codes) for the subsequent use of such data for illegal debiting of funds from the card account)
• Skimming (copying and further malicious use of identification data applied (embossed, printed) on the surface of the card (not lost, not stolen) and on its magnetic stripe or chip)
• Illegal CNP transactions (operations without presenting a card – malicious use of identification data applied (embossed, printed) on the surface of the card (not lost, not stolen), including fraudulent actions when paying with a card in trade and service and other organizations)
• Robbery is the theft of cash due to robbery or robbery when withdrawing money from an ATM. Robbery (attack) occurred within 2 hours of cash withdrawal.

Connection fee

They charged 1.02% per month of the used credit limit amount for the past calendar month, but not less than $100.

Insurance of Life, Health, and Property Interests Associated with the Risk of Damage, Destruction, or Loss of Property

Cards, funds on the card account, or cash received at an ATM using the card.

Insurance risks

For persons aged 18 to 64

Death as a result of an accident or illness diagnosed during the insurance period Group I disability because of an accident or disease first diagnosed during the insurance period or received within 1 (one) year from the accident or diagnosis of the disease.

For persons over the age of 65

Death, disability group I, resulted from an accident that occurred during the insurance period. Insured events that occurred within 1 (one) year from the date of the accident are covered

In terms of insurance of property interests associated with the risk of damage, destruction, or loss of property (cards, or funds on a card account, and cash received at an ATM using a card)

Unauthorized write-off/receipt of funds from the card account of the Insured by third parties as a result of:

• Theft or loss of the card or its data
• Phishing (use of card data (not lost, not stolen): username, passwords, PIN codes, and data recorded on the card (card number, expiration date, owner’s name, CVV/CVC codes) by deception and misleading the Cardholder during a telephone conversation or messaging via the Internet for the subsequent use of such data for illegal debiting of funds from the card account)
• Skimming (copying and further malicious use of identification data applied (embossed, printed) on the surface of the card (not lost, not stolen), and on its magnetic stripe or chip)
• Illegal CNP transactions (operations without presenting a card – malicious use of identification data applied (embossed, printed) on the surface of the card (not lost, not stolen), including fraudulent actions when paying with a card in trade and service and other organizations)
• Theft of cash due to robbery or robbery while withdrawing money from an ATM. Robbery (attack) occurred within 2 hours of cash withdrawal.

Connection fee

They charged 1.99% per month of the used credit limit amount for the past calendar month, but not less than $200.

• The territory of insurance-by-insurance programs

Worldwide, excluding war/conflict zones

• Conditions upon the occurrence of an insured event

Worldwide, excluding war/conflict zones

You Should Contact the Insurance Company

• Block the card immediately within 1 (one) hour from the moment when it became known about the occurrence of the insured event
• Be sure to apply to the bank with an application to protest an unauthorized transaction within the period set by the bank
• Immediately, without fail, when it became known about the occurrence of an insured event, report the incident to law enforcement agencies (Ministry of Internal Affairs, police)
• Within 5 (five) calendar days, notify the Insurer in writing about the occurrence of an insured event and provide the necessary documents
• Let us know about what happened during the day in any convenient way
• You will need to provide your insurance policy number

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

What is the best way to find clients? What can you do to entice potential customers? What efforts are performed to attract and keep customers? What is the best way to find new clients? You can quickly become lost in this jungle of social media, cold emails, cold calling, growth hacking, marketing automation, account-based marketing, inbound marketing, and advertising.

On the other hand, effective leads rely on defined strategies and tried-and-true methods rather than the latest technologies, approaches, or trendy “hacks” that are supposed to attract clients automatically. As a result, we will look at six approaches to finding clients for your company. This tutorial is for you if you are seeking a strategy to implement at your event rather than a method. Nothing will keep you from starting to read Let Us Get Started.

1. Make use of your current clients

How can you get new clients if you do not care about your current ones? Growing your customer base brings value to your firm, which may seem self-evident. Surprise them, or, to put it another way, make them pleased. If you are successful, they will tell others about their experiences, undoubtedly bringing you fresh ideas. A specialized marketing budget is not required to maintain a prominent level of customer satisfaction. Remember that your present clients are your primary source of attractiveness, regardless of the size of your company, so do not disregard them!

2. Use social media to assist you

There are numerous considerations to make when using social media. It is not difficult to promote your online presence on sites like Facebook or Twitter, but what good is it if you are not reaching the proper people? Rather than being limited to Facebook or Twitter, one strategy to win over new communities is to use social media, prioritizing those with whom you are most likely to achieve your goals. Creating a profile for your company on Reddit, Tumblr, Pinterest, Google Plus, Linkedin, Shapr, or other social media sites will only help you grow your online visibility. In any case, remember that social media platforms have different audiences. In this way, you are still in charge of performing research.

3. Don’t be afraid to hand over your money!

It is natural to wonder why something is provided for free. So, what do we have at the end? To begin with, nothing entices customers more than free. Free bonuses help attract potential clients by establishing a bond with your business that automatically draws them back to you. And that is a beautiful thing, whether it is a free trial of your product, service, or something different. Remember that to establish demand with consumers. They sometimes must try the product or service that you provide them.

4. Increase the visibility of your website in search engines

Every day, Google receives over three billion search inquiries. As a result, purchasing a domain name and designing a well-designed website that welcomes potential clients while generating traffic is critical. Your website would not exist if it did not have any visitors. So, if you do not want to be invisible to search engines, be careful with your SEO (short for Search Engine Optimization, literally SEO, editor’s note). Many organizations’ websites produce little or no traffic due to lousy SEO. You should update your material and generate links as often as feasible to boost it. Your SEO will improve when your name appears more frequently on the internet.

5. Form strategic alliances

Partnering with a company that offers other services can provide you with the potential to benefit from cooperation. Two corporations created it for the benefit of all organizations. Consider collaborating with a company that produces websites, for example, if you operate an SEO company. Cross-promotion can attract potential clients from your partner company’s customer base and vice versa. The task is contingent on the latter’s selection, which should contain clients who share your objectives.

6. Ingenious

It will be more beneficial for you to produce suggestions that will be discussed and help you get closer to your objectives: workshops and alternative marketing approaches. Feel free to brainstorm with your team and obtain as much advice as possible! You can also get ideas by looking at what other businesses are doing. It is all about generating a lot of noise. The more bizarre the concept, the more likely it is to succeed. Many well-known firms have found success due to an unanticipated publicity stunt!

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.