If you intend to generate more traffic to your website, then Pinterest may be your most helpful method besides other marketing practices. While it may seem relevant to a B2C business model, visual marketing is best for almost every market type. Most people may not consider Pinterest as a social media tool, but there is no denying that it is one of the most significant platforms to develop organic results. It can bring relevant and organic traffic to your website quite easily. Simply, Pinterest is a platform for users to find relevant content using visuals or media. The best way is to think of Pinterest as Google but more collaboratively and engagingly.
While you do not essentially need followers to increase your awareness on Pinterest like other social media platforms, it does have its share of value for the pins you generate on the visual content shared. Hence, it is right to think of Pinterest with its blend of visual SEO for better engagement.
Here we will discuss some ways to help you generate organic traffic and boost your reach in marketing.
Optimize it for SEO
Optimizing your title page for SEO is the most essential and straightforward method of boosting engagement. Even though the title page is the title of your website, it impacts SEO rankings. Rework your title to include keywords with descriptions and hashtags to generate more audience. The simplest solution is to ensure that you give people what they seek and include your name in the keywords.
Research the Type of Images Your Industry Needs
Once you have optimization going on, you need to ensure that you bring visuals according to your niche or industry. Creating industry-related and pin-worthy images is essential to make your presence known online. You can find that out by looking at the pins that relate to your industry on other pages and check their click-through rate.
A high-quality photograph that represents the product gives more reason for a user to engage. Another essential aspect is that visuals display statistics and facts on topics and emphasize a section within the content.
Encouraging Visitors to Pin Images
Pinning images works the same way as sharing or liking posts on social media. While dedicated users may pin images, you cannot expect everyone to do the same. This is where your encouragement of pinning images comes in handy. Pinterest offers a few ways to pin images in the form of buttons or addition to website pages. If your website is based on any CMS like WordPress or WIX, then you have directions to allow the pinning of images using features or plugins.
Whenever a visitor visits your page, these buttons will give them a chance to share those images on their social media pages, further boosting your engagement. Ideally, offering a hover button on each page allows the feature of a static pin to generate and share favorite images.
Optimize Boards, Pins, and Profiles for More Engagement
Just as the same way you optimize your content for SEO using headers, titles, and meta description. Optimizing your profiles, boards, and pins work in the same manner. Think of it like a search engine where you need to replace keywords with pins and boards.
Assume that your business is related to shoes, then you need to put images of the latest trendy footwear and optimize those images with relevant tags. Similarly, add industry-related keywords and descriptions to ensure you gain a maximum boost in engagement.
Promote on Other Social Networks
Another sure way to increase your engagement on Pinterest is to share the visual content on other social media platforms. Every social platform has millions of users who can become your potential audience if engaged properly. This is where your sharing skills come in handy. You can ask your current followers to share your images with their network to create a chain of engagement. The more followers you have, the better chance you must get high pins on your profile.
Let your imagination fly on Instagram, Twitter, or Facebook, so your visitors have an easy way of finding your pages.