Author: Jennifer Brazer

If we ask the reader about the first five words that remind them of a Nordic country, in addition to the reindeer or the cold, the answers would be, with absolute certainty, sustainability, education, conciliation, or quality of life.

The statistics corroborate it. Sweden or Norway is at the top of the sustainability ranking. In 2009, Norway began impeding aquaculture (breeding aquatic species in natural waters). For its part, Sweden holds the title of “most sustainable country in the world” of a total of 62 countries ranked as specializing in sustainable investments. It complies with 85% of the 17 Sustainable Development Goals of the UN to stop climate change in 2030. Among them, health and well-being, quality education, gender equality, non-polluting energies, or sustainable cities: everything that guarantees future sustainability.

If the Nordic philosophy of life gives excellent social, economic, and environmental results, why not apply it individually in your house and your finances?

In education, the PISA report, which compares the academic performance of students in mathematics, science, and reading, reminds us each year that Finnish schoolchildren are among the most advantaged (results without considering the grouping of the Association’s schools of Private and Independent Colleges, the CICAE, which can vary the figures). And in conciliation, Finland or Sweden are, again, the ones that facilitate it, according to the Evolution Report of the European Family of the European Parliament.

Responsible investment is the leitmotiv of the largest financial services group in Northern Europe, Nordea Asset Management (NAM), with over 200 years of history and 9.5 million customers in 16 countries. 

The social, environmental, and economic indicators show that sustainable development and growth are compatible. If the Nordic philosophy gives good results, why not apply it individually, each in your home, your life, and even your finances? For a person to recycle their trash, take the bus or the bike instead of the car, add. If all citizens do, you will have reduced CO2 emissions at the end of the year, and the quality of life will increase. The same is true for an investor who places their money responsibly. It will generate an economic benefit and contribute to sustainability.

Responsible investment goes beyond purely financial and provides solutions in favor of sustainability. Responsibility is the leitmotiv of the largest financial services group in Northern Europe, Nordea Asset Management (NAM), with over 200 years of history and 9.5 million customers in 16 countries. Its philosophy is based on investing in funds that meet different environmental, social, or labor requirements and being solvent. Funds from companies are changing the world for good as they meet the ESG criteria (environmental, social, and good governance aspects). For this reason, in 2007, Nordea was one of the first signatories of the Principles of Responsible Investment of the United Nations.

Responsible Investment Generates a Positive Impact

Responsible investment, in addition to obtaining an attractive return, positively impacts the environment. The so-called -by everyone known in these times running- vulture funds buy debt in bankrupt economies and then charge it higher. The funds responsible are more like reindeer, which only eat the most tender grass of the mountain.NAM does not accept funds related to the manufacture of illegal or nuclear weapons; they obtain more than 30% of their income from coal or violate environmental and anti-corruption laws or human and labor rights. NAM’s Global Climate & Environment strategy invests only in companies committed to climate change, and STARS funds cover the emerging, global, European, Nordic, and North American ASG markets.

NAM does not accept funds related to the manufacture of illegal or nuclear weapons; they obtain more than 30% of their income from coal or violate environmental and anti-corruption laws or human and labor rights. 

Responsible investments are appropriate in the long term, more than five years, and although equity is associated with some volatility, they allow for good returns. In this sense, companies that meet the ASG criteria are better equipped in the long term and expose their activity to fewer risks (scarcity of resources, strict environmental regulations). Therefore, a company that does not meet the ASG criteria has more possibility of suffering severe monetary and reputation problems.

NAM funds do not include companies that are related to the manufacture of illegal or nuclear weapons or that violate the laws of protection of the environment, human rights, labor standards, and anti-corruption

Suppose the economic incentive of the investments of ASG a while ago was very secondary nowadays. It has become a reality—a socially responsible trend and a synonym for greater economic profitability. The sustainable investment forum of Spain – the ISR funds marketed by national and international managers have grown by 32% in the last two years. 51% has been variable income and the preferred area to invest. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Are you looking to invest in the hottest cryptocurrencies in the market right now? You have come to the right place! Cryptocurrencies have taken the financial market by storm; however, with so many options available, one is bound to wonder what works best. Frankly, investing in the hottest currencies depends on your risk appetite and your knowledge of digital assets.

Although investments in cryptocurrency stocks are risky, people still seem interested in investing in the amenity. If your risk is manageable and serves your tolerance levels, the fluctuations are worth it because gains can also be multifold. We have compiled a list of the hottest cryptocurrency stocks for you! Let us dive right in!

Bitcoin

Bitcoin is the currency that has been in the market since the start. Bitcoin is still one of the most talked about and dominant currencies in virtual currency. Bitcoin has worked out great for traders and is used for online trading. However, investors still often weigh the pros and cons of cryptocurrency. In the long-term, though, investors have benefitted from healthy gains through Bitcoin.

Bitcoin is the primary currency you need to purchase, even if you plan to end with a different cryptocurrency in mind. You cannot buy using the US dollar; BTC is a prime purchase to get started.

Ethereum

What has caused Ethereum – and investment in the currency – to grow so big, so fast? The idea behind launching a phenomenon like cryptocurrencies is the easy mobility and circulation of money given our virtual experiences, such as online shopping, etc. Ethereum builds on this concept but aims to decentralize finance (Defi) modules. Pretty cool, right?

With a market capitalization of over $400 billion, Ethereum is blockchain technology where investors and traders of the currency trade ethers. With 500% gains just this year, Ethereum has caught wind due to the success and volume of investments. Ethereum’s advantage over Bitcoin is intelligent contracts and five times higher transactions per second (TPS).

Dogecoin 

Probably the hottest cryptocurrency is exhibiting a growth of over 12,000%, making it the fourth-largest cryptocurrency. In early May, its price surged at $.70 but then came down, and even then, it had a sizeable circulation given its low price point of under $1. Dogecoin has 129 billion coins in circulation, while Bitcoin has only twenty-one million, though Bitcoin has been in the market for a while.

This cryptocurrency can also help with the trade of services or goods online. Dogecoin holders are also known to reward content creators and curators by putting unique ideas on the internet. Investors are willing to look into this cryptocurrency. It would be best to be careful of their money when considering Dogecoin. Though the gains are significant, the currency is risky and market-sensitive.

Binance Coin

The Binance Coin, founded by Changpeng Zhao, first came into the market using the Ethereum network but has since become the world’s most popular cryptocurrency exchange. People who use Binance Coin for payment can trade it at a discount. The decentralized wing of the Binance exchange also operates on Binance coin’s blockchain.

In January, Binance Coin had a market capitalization of $6.8 billion since its inception in 2017. This coin offers payment of transaction fees over Binance exchange and can also trade altcoins (alternative cryptocurrencies).

Cardano

Why has Cardano been the talk of the time in recent times? Although it is a new type of cryptocurrency, Cardano has proven to be one of the best-performing currencies in the market. Despite their potential to perform, most currencies are left behind due to their nearly zero real-life applications. However, this currency platform is such that You can use it for educational payments, retail, healthcare, and financial purposes.

Cardano ranks at number 6 based on its market capitalization. It allows users to send and receive digital funds and is also an excellent platform for decentralized applications. Cardano’s blockchain system was created after vigorous experimentation and research. Due to this effort at its backend, cryptocurrency has successfully beaten various currencies that exist in the market and made its way to the position that it holds.

Concluding Thoughts

Because cryptocurrency is still in its infancy, you can still experiment and build your portfolio. Once you have figured out your affordable loss limits, you can sit back and trade cryptocurrencies and construct your knowledge base. All the currencies that you will invest in will provide you with value. However, it is essential to remember that you are just experimenting with the price.

While opting for the more established currencies in the market will provide you with stability and less volatility with your money, new coins like Dogecoin, et cetera, help you gain enormous amounts on your investments. No one is to say there will not be a new, hotter currency in a month that will outdo the rest today.

Our advice? Keep your eye on the market and only invest money in cryptocurrency that will suit your risk appetite! About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

You might have encountered the term’ digital consultant’ several times in the recent decade. To understand the role of digital consultants, you must inform yourself of what digital consultancy is. A  digital consultation firm applies its business strategies in web development, web designing, marketing, branding, PR, server scaling, etc. You might be thinking about how the concept of digital consultation existed. And why are companies using it? So, we are here to give you insights into digital consultation services.

Digital Consultants

A digital consultant is a highly skilled person with a command of digital fields and technology. Digital consultant lends their vast knowledge to a business to optimize productivity and cut expenditures. These professionals assist companies in overcoming their problems and improving their decision-making process. Digital consultants incorporate different digital platforms and fields in business strategies.

Nowadays, companies, irrespective of their size, apply the concept of digital transformation. To avoid risks, professionals design a digital strategy ensuring smooth functions. Developing a digital strategy is not as easy as it seems. It requires business expertise, technical knowledge, and analytical skills.

Role of a Digital Consultant

Digital professionals play a vital role in business growth and sustenance because of their expertise and knowledge. There are four significant responsibilities of digital consultancy professionals that you must know.

• Problem identification is an essential part of a digital consultant’s job. The term itself describes the role of a digital consultant. Usually, business owners seek help from these professionals when they need an effective strategy to resolve problems. If a business owner cannot identify the root cause, the consultant must do it.
• The role of a consultant is to add value to a business and transform it as per its owner’s choice. Beyond problem identification, their job is to set objectives, propose a strategy, and monitor the process.
• Consultants don’t need to comply with corporate policies because their only job is to serve as advisors for a business firm. They align the business objectives with business needs and are result-driven. Business managers hire consultants as external advisors or experts for business performance analysis and strategy development.
• Business owners mainly rely on digital professionals because of their advanced knowledge and technical expertise. They enhance the understanding of business owners and support them in making effective decisions. These professionals mostly give advice and deal with critical areas of a business.  

 In addition, they perform an essential role in scaling up the business. Every business owner must know the primary responsibilities of a digital consultant.

Why are Digital Consultancy Services Gaining Importance? 

There was an era when entrepreneurs’ decisions were enough to scale up their businesses. The changing needs and demands have given rise to digital consulting services. Below are some reasons that have led to these new practices.

• Design value and acceptance

 In 2001, the iPod was introduced with a completely different design, and people appreciated it. Over the last two decades, we have witnessed the continuous inclination of people toward creative designs. This emphasis has changed from functionality to appealing design for manufactured products and appliances.

Customers now have a wide range of choices in terms of design and functionality. Wider acceptance and appreciation of the newly introduced structures and functions have led many companies to seek digital consultancy services.

• Data analysis

With technological innovation, companies can do better data analysis with extensive data sets. Introducing multiple data acquisition software and apps has made data acquisition easier and better. Data visualization through these apps and software helps analyze business gaps and new trends. To better analyze these digitally obtained data sets, digital consultancy is essential.  

• Growth of mobile audience

The virtual audience has increased with the introduction of smartphones, tablets, and other mobile devices. Digital platforms help businesses reach out to their audience and know them better. Smartphones have given companies access to their audience irrespective of their geographical location. Therefore, businesses need the expertise to conclude based on the consumer experiences they approach digital consultancy services.

• Startups and cloud technology 

The introduction of cloud technology has led small business startups with less investment. These small startups allow the owners to expand their businesses based on consumer acceptance and experiences. With the growth and broader acceptance of cloud technology, many companies seek the assistance of digital consultants to support front and back-office processes.

In a nutshell, the field of digital consultancy is still struggling to gain a leading position. The growing customers’ emphasis on digital platforms has driven many firms to revamp their strategies and processes. To transform your business strategies, consider your customers’ demands and seek external expertise. It’s the only way you can digitally transform your business. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Choosing the right marketing strategy for your brand saves you from several problems. Style inconsistencies and wrong approaches can affect your brand’s reputation and miscommunicate your message. It can cause you to lose your potential customers. The terms omnichannel and multichannel seem indifferent but vary in their functional context. Depending upon your choice of marketing channel, you can either get more customers or lose potential customers.

What is Omnichannel Marketing? 

Omnichannel marketing integrates multiple channels to give your customers a better brand experience. In omnichannel marketing, brands prefer to create their presence both on online and offline channels. Online channels may include email, WhatsApp, or other social media channels, whereas offline channels include retail stores, customer support centers, etc.  

Therefore, you can use both physical spaces and digital mediums to build your brand’s reputation. In omnichannel marketing, customers choose to purchase online and pick up the product from a physical store. Omnichannel marketing is characterized by a customer-centric approach, allowing customers to interact through multiple channels and mediums.

What is Multichannel Marketing? 

Multichannel marketing refers to various promotional and distribution channels to market products and services. Multichannel marketing uses direct and indirect interaction channels, including mail-order catalogs, websites, retail stores, mobile, etc. It allows customers to buy a product or avail of a service through their preferred communication channel.

In multichannel marketing, brands build relationships with their customers through various channels. Multichannel marketing helps your brand to dominate the media on which your competitors are not interacting. Multichannel marketing means delivering your message to your customers across multiple platforms, making your brand stand out.

Difference Between Omnichannel and Multichannel Marketing Strategies 

Some key differences highlight how omnichannel and multichannel marketing does not drive similar results.

• Personalization

In multichannel marketing, a brand uses multiple channels to communicate its idea to its customers. The brand is the center of the multichannel marketing strategy. Conversely, customers and their preferred channels are marketing strategy centers in omnichannel marketing. In omnichannel marketing, customers are approached through different channels only after purchasing.

However, multichannel marketing doesn’t ensure this personalization level. In multichannel marketing, customers approach brands through different mediums. In a multichannel approach, customers can find your brand through any channel. In omnichannel marketing, customers come to your brand through the given media. Personalization is the significant difference between omnichannel and multichannel marketing.

• Similar or different narratives

Not all customers go for different purchase incentives or options. It would be best to consider the audience preferences when using omnichannel and multichannel marketing strategies. Multichannel marketing could be better if you use a marketing channel to sell your products and services at a fixed price. Multichannel marketing will communicate a consistent narrative to your customers across different channels.

If your post on Twitter delivers a message to your target audience, your emails and Instagram posts must communicate the same message. It helps you compare the results of different channels and identify the most used channels by your customers. If your content has more excellent readability on Facebook than on LinkedIn, you only need to invest in Facebook.

On the contrary, omnichannel marketing allows you to stand out through different content and incentives. Omnichannel marketing strategy focuses on customer satisfaction and engagement by offering them incentives and purchase options. In an omnichannel marketing strategy, you communicate different narratives to your customers across other platforms. 

Which Marketing Channel is Better?

Most businesses prefer a multichannel marketing approach because it is direct and cost-effective. The multichannel approach focuses on the central message of your brand and calls to action. Conversely, the omnichannel marketing approach has different contents and narratives for different platforms.

Both omnichannel and multichannel marketing strategies need some resources at their initial stage. However, due to paid advertising and different content designs, the omnichannel marketing strategy requires more resources than the multichannel marketing strategy.  

Both omnichannel and multichannel marketing strategies are effective in their own way, but multichannel marketing seems to be a more traditional one. Multichannel marketing employs old forms of audience engagement, while omnichannel marketing can be considered a new method. It follows a personalized approach, making it stand out from the crowd. However, if you have limited resources, you must consider the multichannel marketing strategy first.

Ultimately, it doesn’t matter how famous your brand is; if you don’t choose the right marketing strategy, your customers won’t get engaged. Moreover, both omnichannel and multichannel marketing strategies have different functionalities and are suitable for different situations. Therefore, consider the difference between omnichannel and multichannel marketing strategies.    

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Pay-per-click (PPC) advertising is critical to any digital marketing strategy since it helps businesses enhance their visibility and drive visitors through targeted keyword searches. PPC can provide a competitive advantage for small firms operating in congested environments where organic traffic generation may be tricky.

PPC strategies constantly evolve in response to the Internet and digital marketing developments. If this is your first time running a PPC campaign, or you want to optimize your current PPC strategy, begin by examining PPC trends from 2020 and their implications for 2021. Here is our list of the top pay-per-click (PPC) methods to employ in 2021.

Pay-per-click (PPC) advertisers typically earn a return on investment (ROI) of $2 for every dollar invested. However, the average is not what you seek. You want your firm to receive the most potential return on investment, so optimizing your PPC campaign is a significant priority.

Initiate a Remarketing Campaign

A remarketing campaign is the best friend a business can have.

When you retarget a website visitor, such as someone who saw a product page, they are 70% more likely to purchase your goods than a competitor. With those odds, remarketing must earn a place in your PPC plan.

Include Advertisement Extensions

Ad extensions are not a novel addition to your PPC campaign for businesses with a history of online advertising. However, ad networks such as Google Advertisements continue to add new ad extensions, which means you may have overlooked a unique, valuable extension to update your ads.

Include a call extension with your phone number to make it simple for users to contact your business. On mobile devices, users may click and instantly contact your staff. Call extensions are ideal for companies that provide emergency services, such as HVAC repair.

Create Landing Pages that are Optimized for Mobile Devices

Today, businesses strive to impress mobile customers for three valid reasons:

• Mobile devices account for more than half of all Internet traffic worldwide.
• Mobile devices account for more than 40% of all Internet transactions.
• Over half of all ad clicks occur on mobile devices.

However, organizations overlook mobile compatibility while developing their PPC strategy. While your ads may display flawlessly on smartphones and tablets, your landing page (or the page to which consumers follow clicking on your ad) may provide a less-than-stellar experience.

Consider Similar Audiences

If you are looking for novel PPC methods, consider Facebook lookalike audiences and Google Ads similar audiences. While each audience type offers a different platform, both enable your business to connect with consumers comparable to your current followers, clients, or website visitors.

A lookalike or similar audience enables your organization to increase the depth and accuracy of your audience targeting. Additionally, Facebook and Google Ads automate the audience development process, requiring only that your team give the initial data, which takes only minutes.

Optimize the Keyword’s Quality

One of the biggest reasons most PPC ads fail to achieve the expected results is that they contain keywords. According to the Digital Marketing Institute, the average PPC campaign generates 100% of its revenue from just 12% of its keywords. As a result, avoid keyword overload. Rather than that, your objective should be to raise the keyword quality score.

Make a List of all Possible Negative Keywords

Negative keywords can significantly reduce the cost of your campaign by preventing your advertising from being triggered by improper queries. These keywords assist you in avoiding undesired traffic. For instance, if your business focuses exclusively on the iPhone, but your ads are on the iPod, iWatch, and other devices, you can add those terms to your negative keyword list.

Track Your PPC Campaign

To ensure your campaign’s success, you must monitor it regularly. Inexperienced marketers fail to devote sufficient time to track their efforts, which is another primary reason some PPC ads fail.

Never underestimate the value of continuous monitoring, as it will provide you with vital insight into the performance of your campaign. If you use Google Ads, Google Analytics should be a helpful tool.

Conclusion

Whatever the size of your organization, PPC advertising may help you increase your visibility and conversions on search engines. However, you must follow precise measures to ensure your campaign executes as planned. We introduced you to expert strategies in this piece that will undoubtedly elevate your marketing strategy to the next level.

PPC ads are critical components of a comprehensive digital marketing plan. As trends and audience intent vary, you must stay updated to remain competitive. The recommendations given above are only strategies for ensuring your brand’s long-term viability and success.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Index funds are my favorite investment funds, and I have invested most of my money in such funds. This article will tell you everything you need to know about indexed funds, even if you don’t know anything right now.

You will discover what exactly they are and how to invest your money in indexed funds without spending time or complicating your life and aspiring to outstanding returns. In addition, I will tell you how I invest my own money and what my preferred index fund is.

 

What are Index Funds?

Indexed funds, index funds, or passive management are investment funds that directly replicate a stock index.

An investment fund allows you to invest your money in thousands of companies at once, and fundamentally, there are two types: assets and indexes. Active funds, such as Bestinver, Cobas AM, True Value, etc. They are led by a manager who intends to exceed the profitability of the market.

On the other hand, indexed funds replicate the most crucial stock indexes, such as the IBEX 35, the S&P 500, the Euro Stoxx 50, or the MSCI World. In this way, you obtain the historical profitability of the markets in your investment portfolio, a return of approximately 7% per year.

 

Advantages of Indexed Funds

 

• Meager commissions

Commissions are essential when you invest your money since an extra 1% annual commission will lower your profitability in the long term. The indexed funds have the lowest commissions in the market, being able to invest in some funds of the best managers, such as Vanguard or Amundi, from only 0.30% per year.

An annual management fee of less than 1% is outstanding and will make your long-term results excellent. On the other hand, active management funds and bank funds have annual commissions greater than 2%, a big difference.

The difference in commission is that a management team dedicates hours and hours to analyzing companies and trying to exceed their benchmark, while there is no such work in the passive funds.

• You aim for an excellent average return

As I told you before, the historical profitability of the stock market has been more than 7% per year. If you invest your money in an index fund that replicates a vital index, you will likely achieve that profitability in the long term.

You already know that the stock market is unpredictable and that past returns do not ensure future returns, but the risk is minimal if you invest in the long term.

• Low risk and high diversification

Investing in thousands of stocks and bonds in a single fund maximizes your diversification, and therefore, your long-term risk is minimal.

In addition, you can combine several funds to not invest all your money in equities or exchanges and give more weight to the fixed income depending on your investor profile.

Combining funds will be done automatically if you decide to start investing in indexed funds, as I will recommend later, applying the Boglehead strategy.

• Complications

Investing your money in index funds does not involve any work or complications, and in fact, it is something you can do without spending even 5 minutes a month.

If you decide to invest in these funds through an advisor theft, you will not have to spend even 1 minute a month, as they will do everything for you. The minimum investment is meager, so that you can make periodic contributions.

If you want to invest directly in stocks or active funds, the minimum investment is usually somewhat high, but it is not the minimum investment to invest in indexed funds.

You can invest in indexed funds with minimum contributions of $100 or $150 per month, even $50 per month. You must only remember that the initial investment is usually somewhat higher, with the lowest being around $1,000.

• Invest in indexed funds with a broker

Indexed funds would be the traditional option. Open an account in a broker that allows you to buy indexed funds and create your portfolio from scratch.

In this case, the first thing you should do is choose a broker appropriate to your strategy. If you live in Spain, I recommend Selfbank and BNP Paribas, the two that I use. Second, you will have to decide how you want your portfolio of indexed investment funds to be. I believe it is essential to have a fund replicating the MSCI World.

MSCI would complement it with a fund indexed to emerging markets and some fixed-income funds to stabilize your portfolio. As for managers, without a doubt, the best is Vanguard, closely followed by Amundi and maybe Pictet.

I do not consider this the easiest way to invest your money, and if you are starting, I would advise you to do it as follows. You can start doing so if you have experience and take a while if you consider it appropriate.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

A job costing system delivers a well-organized method to determine the accurate expenses required for raw material, labor, and overhead before manufacturing a product. Getting relevant data about manufacturing costs permits you to evaluate propriety and decide whether to produce that product. Besides this exceptional benefit, job costing provides eccentric benefits that set it apart from the costing process, another cost calculation method in the production sector. 

For companies that deal with manufacturing and contracting, a job costing system is a significant part of their financial records. It allows them to track and predict job costs, ensuring the profitability ratio and timely delivery. Furthermore, a job costing system empowers versatile project management.

Getting the Job Costing Statement the Right Way

Generating sales is highly prioritized by every business, but they also stay prepared for obstacles while pricing the products. Companies strive to craft affordable products so that every customer can purchase them. 

Successful companies utilize a job order costing system, and this system assists in determining the components used to prepare a final statement. It might appear facile, but it is not. Specific risks are involved, and if the project is complicated, tackling the threats would be an ideal approach to profitability. Even if the profit margin is insufficient, it will still conduct job costing. A business that implements such a job costing method contains the following characteristics. 

1. It manufactures products according to the client’s specifications. 
2. The products that a company manufactures are not uniform. 
3. It provides unique services to every client. 
4. Through this calculation, the company can maintain separate files on every item.

Importance of Job Costing for a Successful Business

Controlling business operations while maintaining proper financial records can be daunting. Still, it implies that accounting for business operations needs more portions from Work in progress (WIP) to the cost of goods sold statements. It is not always apparent when costing issues emerge. Besides this, there might be an absence of an appropriate cost-controlling system, which increases the risk of additional costs that threaten the possibilities of a business’s success. 

Significance of a Job Costing System

To understand the significance of implementing a job costing system in your business, you must go through the following benefits. 

• Financial stability

Companies maintain a certain level of credibility and reputation for monetary lenders. For bonding operators and customers, the business must foresee the future consequences of their projects smartly. Enterprises that cannot manage it with surety will find it extremely hard to accomplish their goals. 

• Job management

With the assistance of job costing reports, business operators and management can efficiently approach their business’s progress and productivity. This way, they can persuade the workforce to reduce costs and increase revenue. 

• Profitability

The job costing system permits you to allot costs separately and determine the profit margin you will get on every job. This way, you can also anticipate which operations are more productive for producing a particular product.

• Easy accessibility

The system provides easy access to the expenditures incurred on each job, even during the production processes. Accessibility allows you to review costs gradually, recognize all the items included, and comprehend the reason for the happenings. Based on your research, you can develop intelligent strategies to tackle costs in the future. 

• Accuracy

Apart from all the evident benefits, the job costing system is accurate. It directs the costs to their respective accounts, and it reduces the chances of uncertainty. 

• Flexibility

This system is smooth enough to calculate indirect costs, such as manufacturing. The calculation will be challenging without this system, mainly because it contains items, including the employees’ salaries and raw materials used in the production processes. 

• Constant monitoring:

The job costing system allows you to constantly monitor the manufacturing processes while providing valuable time to recognize potential errors and make corrections to avoid grave consequences, including defective items and budgeting. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Whatever the implications of COVID-19 for daily life in the United States, commercial and legal issues are no longer hypotheticals. Disturbances are already occurring and will continue indefinitely. They will undoubtedly happen on a large scale, particularly in metropolitan areas.

Whether they are production firms, theatre chains, or event management companies, businesses in the entertainment business may face particularly severe consequences. They should begin planning immediately for loss prevention, mitigation, and reaction. Apart from regular due diligence, entertainment organizations should now consider fundamental challenges.

Your Employees

All employers have fundamental responsibilities to their employees regarding workplace safety and dangers. Your company’s operations and local, state, and federal legislation determine the extent of your obligations to employees. Regulatory values are not the only way to express an employer’s responsibilities. The company can utilize them to back up a sort or other employee demands in the case of a work-related injury. COVID-19 hazards that are specific to your personnel. In addition, handbooks and workplace policies, including COVID-19 revisions, should be explicit.

Decrease in Advertising Spending

As a result of supply chain challenges or sales declines, significant companies may reduce their advertising budget. For example, if inventory concerns arise due to supply chain restrictions, consumer packaged goods or manufacturing-related enterprises may reduce ad expenditure rather than risk selling products that are not accessible. According to a poll, 7% had abandoned advertising, and 14% shifted their offline spending to online. According to industry insiders, advertising growth rates in China would drop from 7%, as expected before the epidemic, to 3.9 %.

Consumers may also reduce non-essential purchases, affecting how firms deploy advertising dollars throughout their product selection. Retailers in brick-and-mortar stores will see a reduction in sales.

Insurance

Event cancellation (which may include promoters, artists, sports teams, and event venues), liability, first-party/property, business disruption, health, and workers’ compensation should all be reviewed prospectively by entertainment firms. You should develop internal claim reporting processes as soon as possible to help with timely reporting and insurance reporting clauses. You may offer relevant coverage types via new policy forms issued by the Insurance Services Office or elsewhere to the extent coverage has potentially applicable exclusions.

Lower Spending Outside the Home

Movement restrictions and mass gatherings are to remain in place for a time. As a result, less money will be spent on media methods and commercials aimed at those not at home.

Governments have already imposed restrictions on large-scale social gatherings. As a result, attendance at entertainment venues such as movie theatres, restaurants, and pubs has decreased. For example, in Italy, where more than 9,000 confirmed coronavirus cases have been reported, the government has ordered closing cinemas, theatres, and restaurants containing eateries and stores to keep consumers at least one meter away.

Contract Review

All contracts impacted by COVID-19 (or the associated interruptions and mitigating measures) should be reviewed again. Those joint “force majeure” terms you did not read or ask counsel to examine before signing the event-related contract, for example, should be evaluated by counsel now, not after contract duties are not met.

Interested in Online Media Consumption

Self-isolation and quarantine measures may enhance media consumption in the house as more individuals stay home. Quarantine might lead to more people using entertainment services like video-on-demand and gaming.

According to the Financial Times, when China adopted statewide isolation measures, average weekly app downloads increased by 40% in the first two weeks of February compared to last year. Weekly game downloads on Apple devices increased by 80% in the same month compared to the previous year.

PR/Crisis

Although it may not appear so, COVID-19 is affecting a wide range of businesses. All communications should be straightforward, trustworthy, and accompanied by actions in keeping with the statements.

Bottom Line

Every business is unique, and this article touches on the challenges that entertainment firms should consider. The bottom line for any organization is to view all the risks connected with the confusing COVID-19 issues ahead of time. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Reviewed By: Brittany McMillen

Brittany McMillen

Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.

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By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Top Financial Goals You Should Set for a Secure Future

Types of financial goals fall into three main categories: short-term goals (under one year), medium-term goals (one to five years), and long-term goals (over five years), each serving distinct purposes in building comprehensive financial security. Short-term objectives like emergency funds and debt reduction create immediate stability, while medium-term targets such as home down payments bridge urgent needs with future aspirations, and long-term investments in retirement and education build lasting wealth.

Over my 20 years as CEO of Complete Controller, I’ve witnessed thousands of businesses transform their financial futures by setting clear, actionable goals. From startup founders scrambling to make payroll to established companies planning multi-generational wealth transfers, the pattern remains consistent: those who categorize and prioritize their financial objectives outperform those who wing it. This article breaks down the essential financial goals every individual and business owner should consider, complete with practical strategies I’ve seen work across diverse industries and economic conditions.

What are the types of financial goals you should set?

• Short-term, medium-term, and long-term financial goals
• Short-term goals focus on immediate stability through emergency savings and debt elimination
• Medium-term goals bridge current needs with future plans via major purchases and debt management
• Long-term goals secure retirement, education funding, and wealth preservation
• Each category requires specific strategies, timelines, and measurement tools for success

Short-Term Financial Goals: Your Foundation for Stability

Short-term financial goals provide immediate relief and create the bedrock for all future financial planning. These objectives typically span 12 months or less and address pressing needs that, when ignored, can derail even the most ambitious long-term plans.

• Building an Emergency Fund stands as the most critical short-term goal, yet only 46% of Americans have sufficient savings to cover three months of expenses[1]. Start by calculating your essential monthly costs—rent, utilities, groceries, insurance—then multiply by three for your initial target. Automate weekly transfers of even $50 to a high-yield savings account, treating this like a non-negotiable bill. One Complete Controller client automated $200 weekly transfers and accumulated $10,400 within a year, providing peace of mind when their industry faced unexpected layoffs.
• Eliminating High-Interest Debt becomes urgent when credit card APRs exceed 24%, as they did for many Americans in 2024[2]. List all debts from highest to lowest interest rate, then attack the costliest first while maintaining minimums on others. Consider this real example: A small business owner carrying $15,000 across three cards saved $4,200 in interest by focusing every spare dollar on their 28% APR card first, eliminating it in eight months before moving to the next.
• Planning Discretionary Purchases prevents impulse buying and debt accumulation. Whether saving for a vacation, new laptop, or holiday gifts, divide the total cost by available months. A $2,000 vacation in 10 months requires $200 monthly savings—achievable by cutting two restaurant meals per month or canceling unused subscriptions.

Medium-Term Goals: Building Momentum Toward Major Milestones

Medium-term financial goals bridge immediate needs with long-term dreams, typically requiring one to five years of dedicated effort. These objectives often involve significant life changes or major purchases that demand strategic planning and sacrifice.

• Saving for a Home Down Payment requires discipline and creative strategies. Traditional 20% down payments on median-priced homes demand substantial savings—$60,000 on a $300,000 property. Apply the 50/30/20 budgeting rule: allocate 50% of income to needs, 30% to wants, and 20% to savings. Boost this percentage by taking on freelance work or selling unused items. A graphic designer client increased their income 30% through weekend projects, accumulating their down payment two years ahead of schedule.
• Accelerating Student Loan Repayment saves thousands in interest over time. With average balances exceeding $30,000, strategic repayment matters. Make bi-weekly half-payments instead of monthly full payments—this creates one extra payment annually without feeling the pinch. Combine this with annual raises directed entirely toward loan principal. A teacher using this method eliminated $42,000 in loans three years early, saving $8,500 in interest.
• Funding Major Life Events demands separate, dedicated accounts to avoid mixing funds. Whether planning a wedding, home renovation, or career transition, establish automatic transfers to a designated high-yield account. Negotiate aggressively with vendors—wedding venues often discount 20% for off-season dates, while contractors may reduce rates for flexible timelines.

Long-Term Financial Goals: Securing Your Legacy

Long-term financial goals extend beyond five years and focus on creating sustainable wealth, retirement security, and multi-generational impact. These objectives require patience, discipline, and strategic tax planning.

• Maximizing Retirement Contributions through tax-advantaged accounts compounds wealth dramatically over decades. Contribute enough to capture full employer 401(k) matches—this free money typically ranges from 3-6% of salary. After securing the match, fund a Roth IRA up to annual limits ($6,500 in 2024, $7,500 if over 50). A 30-year-old contributing $500 monthly to diversified index funds could accumulate $1.2 million by age 65, assuming 7% average returns.
  • Prioritize employer match first (free money)
  • Max out Roth IRA contributions for tax-free growth
  • Consider backdoor Roth conversions for high earners
  • Rebalance annually to maintain target allocations
• Building a Diversified Investment Portfolio protects against market volatility while maximizing growth potential. Younger investors might allocate 70% to stocks and 30% to bonds, shifting toward more conservative splits approaching retirement. Dollar-cost averaging—investing fixed amounts regularly regardless of market conditions—smooths out volatility. During the 2008 crisis, clients who continued monthly investments saw portfolio values double within five years as markets recovered.
• Establishing Education Funding through 529 plans offers tax-free growth for qualified expenses. States often provide tax deductions for contributions, effectively providing immediate returns. Starting when children are born, even $100 monthly contributions can accumulate to $40,000 by college age. Front-loading contributions when possible maximizes tax-free growth periods.

Strategic Planning Tools for Goal Achievement

Success requires more than good intentions—it demands systematic approaches and behavioral modifications that transform aspirations into achievements.

The SMART framework transforms vague wishes into actionable objectives. Instead of “save more money,” commit to “save $500 monthly for 12 months to accumulate a $6,000 emergency fund.” Track progress weekly using apps or spreadsheets, adjusting contributions when windfalls arrive. Visual progress tracking—whether digital dashboards or paper thermometers—maintains motivation through difficult months.

BlackRock’s Emergency Savings Initiative with UPS demonstrated how workplace programs drive results: employees saved $15 million over 21 months through automated payroll deductions[3]. This proves that removing friction and decision-making from savings dramatically improves outcomes.

• Automate all savings transfers immediately after payday
• Use separate accounts for each goal to prevent fund mixing
• Review and adjust targets quarterly based on life changes
• Celebrate milestones to maintain long-term motivation

Common Financial Planning Pitfalls to Avoid

Learning from others’ mistakes accelerates your own success while preventing costly setbacks.

• Lifestyle inflation derails more financial plans than market crashes. As income rises, expenses often expand to match, leaving no additional savings. Combat this by automatically directing 50% of every raise toward goals before adjusting spending. A software engineer earning $75,000 initially and $125,000 five years later should live on $100,000 maximum, investing the difference.
• Neglecting tax implications costs thousands annually. Contributing to traditional 401(k)s reduces current taxable income, while Roth contributions provide tax-free retirement withdrawals. Understanding these differences optimizes lifetime wealth. Similarly, harvesting investment losses offsets gains, reducing tax burdens while maintaining portfolio allocations.
• Timing market movements consistently underperforms buy-and-hold strategies. During 2020’s pandemic crash, panicked sellers locked in 30% losses while patient investors saw full recovery within months. Historical data proves that missing just 10 best trading days over 20 years cuts returns in half.

Conclusion

Financial security emerges from deliberate planning across all time horizons. Start by establishing your emergency fund and eliminating high-interest debt—these short-term wins create momentum. Progress toward medium-term goals like homeownership or debt freedom while simultaneously building long-term wealth through retirement accounts and diversified portfolios.

I’ve seen countless entrepreneurs transform their financial futures by simply categorizing goals and automating progress. One client combined emergency savings, debt elimination, and retirement contributions to achieve financial independence 15 years ahead of schedule. Their secret? Treating financial goals like business metrics—measuring, adjusting, and optimizing continuously.

Take action today: audit your current finances, identify gaps across short, medium, and long-term categories, then establish automatic systems to bridge them. For personalized strategies tailored to your unique situation, connect with our team at Complete Controller to accelerate your journey toward comprehensive financial security.

Frequently Asked Questions About Types of Financial Goals

What percentage of income should go toward different financial goals?

Financial experts recommend the 50/30/20 rule as a starting point: 50% for needs, 30% for wants, and 20% for savings and debt repayment. Adjust these percentages based on your specific situation—high earners might save 30-40%, while those with significant debt might allocate 25-30% toward repayment.

Should I pay off all debt before investing for retirement?

Balance both objectives simultaneously. Always contribute enough to capture employer 401(k) matches (free money), then focus on high-interest debt above 7%. Low-interest debt like mortgages can coexist with investing since market returns historically exceed these rates.

How do I prioritize multiple competing financial goals?

Follow this sequence: build $1,000 emergency fund, eliminate high-interest debt, expand emergency fund to 3-6 months expenses, maximize retirement account contributions, then pursue other goals. This foundation prevents setbacks while building toward larger objectives.

What’s the difference between saving and investing for goals?

Saving preserves principal for short-term goals (under 5 years) in stable accounts like high-yield savings or CDs. Investing grows wealth for long-term goals through stocks, bonds, and real estate, accepting short-term volatility for higher expected returns.

How often should I review and adjust my financial goals?

Conduct comprehensive reviews quarterly, with quick monthly check-ins on progress. Major life events—marriage, children, job changes—warrant immediate reassessment. Annual reviews should include tax planning and investment rebalancing to maintain optimal strategies.

Sources

• Bankrate. (2025, May). “2025 Annual Emergency Savings Report.” https://www.bankrate.com/banking/savings/emergency-savings-report
• Experian. (2024). “2024 Credit Card Debt Study.” https://www.experian.com/blogs/ask-experian/state-of-credit-cards
• BlackRock. (2022). “Emergency Savings Initiative Report 2019-2022.” https://www.blackrock.com/corporate/literature/whitepaper/emergency-savings-initiative-report.pdf
• CBS News. (2025, January 23). “Most Americans Can’t Afford a $1,000 Emergency Expense.” https://www.cbsnews.com/news/saving-money-emergency-expenses-2025
• Federal Reserve. (2024, May). “Economic Well-Being of U.S. Households, 2023.” https://www.federalreserve.gov/publications/2024-economic-well-being-of-us-households-in-2023-expenses.htm
• Indeed. (2025). “10 Examples of Financial Goals.”
• Khan Academy. (2025). “Short, Medium, Long-Term Goals.”
• SmartAsset. (2024). “Examples of Financial Goals.”
• SoFi. (2025). “6 Examples of Financial Goals.”

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

PPC, or Pay-per-click advertising, is one of the most effective digital marketing strategies that generate instant results for marketers. PPC establishes paid ads on Google search results in pages that users can engage. Every click made has a price based on bids that the advertiser pays before starting the campaign. However, the results of PPC campaigns depend highly on the nature of the client, as everyone is different.

PPC brings a targeted audience, but it also acts as a scalable method to gain a relevant audience. Achieving successful traffic from PPC means optimizing the campaigns according to trends and avoiding common mistakes. 

Here, we will list tips to help make your PPC advertising campaign better.

Tips to Optimize PPC Campaign

• Define your goal

Everything must have a goal, and this is true for PPC advertising. You must have a definite and measurable end goal to optimize your PPC campaigns. Campaign goals are the foundations of a successful advertising strategy and function as a roadmap before initiating PPC. Defining your goal in a PPC campaign is essential to gathering relevant results.

It is essential to ensure that your goals contain measurable metrics to identify the achievement level quickly. After defining the plans, you have better chances to improve your campaign accordingly and see whether you have reached the desired level or not. 

• Focus on high-performing keywords

Using industry-related keywords is the heart and soul of digital marketing and is also essential in PPC. Consider click-through rate and conversions as the defining factor of PPC due to the selection of keywords.

If you want your PPC campaign to perform at its best and generate results, you must ensure that the keywords used are relevant. Focus on high-performing keywords through careful research before initiating your campaign to get the best ROI.

• Choose the bid strategy

Bid strategy is an element that will lay the groundwork for your campaigns and, therefore, must be chosen wisely. Start your bid strategy with goals and the desire to boost brand visibility. You can select conversion-based, impression-centric, view-based, or click-based bidding strategies. 

Each strategy has different requirements and result-generation metrics that you must select according to your goals. Remember that the bid strategy plans must be clarified; they will influence the overall campaign. 

• Display ads at the right time

The essence of a successful PPC advertising campaign is to show the ads to the right customer at the right time. Picking the right time and schedule comes down to your knowledge of your target audience. 

You must conduct market research and compare the results with the customer profile. You must create an advertisement scheduled for display. Your starting cost may increase as you experiment with different time durations. Once you have managed your campaign, displaying the ads at the right time for maximum reach becomes easy.

• Target the location carefully

Selecting the target location is just as important as choosing the right keywords. What is the point of running a campaign in a region where your targeted audience does not exist? Google AdWords allows you to select your target location for better engagement. 

It all depends on your business goals and the targeted customer base. For instance, if you are a local small business owner, your target is your locality. On the other hand, you must determine if you offer services or products for a broader range of customers.

• Always have mobile optimization

Half the population on the internet have smartphones that they use to remain online. This prospect allows you to target a massive clientele for your business. Like the practices of SEO, your PPC campaigns also need mobile optimization. 

Google AdWords allows you to preview your campaigns and review how they will look to your clients. Check for its module display and optimize it so your smartphone users can engage with your campaign quickly. 

Final word

A successful PPC campaign depends on combining keywords, strategies, and bidding techniques. In short, a carefully designed plan will help make the most out of a campaign. Take guidance from the above points to ensure you get the best ROI from the drive you run.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.