At a time when images, photographs and videos are the protagonists of the web, it is important to make use of the best of each tool to grow your business.

Although many companies have made elaborate efforts to publicize their brand on the internet and social networks, well-planned strategies are needed to make this a success. Not only is it important to reach the audience, but to connect with it. This does not mean that you need expensive strategies, but to make use of all the available tools to get the most benefit.

 

How to do it?

Develop the personality of your brand. Investing a little time in developing a personality, language, style and tone to your brand is what will differentiate you from others, and video can be the ideal means to make it known.

Video marketing is growing by leaps and bounds with good reasons. According to a study by Vidyard, more than 70% of marketers claim that video executions have a higher conversion rate than other types of content. Here we share 3 tips that will make your startup benefit from video advertising:

 

  1. Show your Brand Personality

To get the most benefit from the video, you need to know how to use it. The easiest way to achieve success is to make a personal connection with the camera. Impersonal images of beautiful landscapes or assembly lines are not going to catch the viewer’s attention in the same way a person would speak directly to the camera.

If you don’t have the production skills or resources to create a great video, don’t worry, you don’t need more than a few seconds to catch a viewer’s attention and show him what your company is about.

 

  1. Give Personality to your Product or Service

You don’t like going on camera? You do not necessarily need to be yourself or a representative in the picture, make your product or service the protagonist of the story.  Make use of music, shots and editing to give personality to what you are making known. Another good option is to make use of the animation through which you can give life to a product and let it be the one who tells the viewer what they should know.

 

  1. Use the Tools at your Fingertips

The video might seem expensive and out of reach for certain startups or SMEs, but in reality it can be an inexpensive and very effective tool. Today, if you have a smartphone, you can make an excellent marketing video. You don’t need it to extend beyond a few seconds or a minute, as long as the points that make your company unique stand out.

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