Only a decade ago, inbound marketing was a novel concept. Marketers realized they couldn’t just produce a large amount of material; it needed to be optimized and of good quality for search engines.
Previously, such material was mainly restricted to the written word. That is no longer the case now. A complete content strategy includes written material like blogs and ebooks and visual content such as podcasts, graphic assets, and videos.
That last component — video — continues to grow in popularity. According to the 2018 State of Inbound study, 45% of marketers plan to increase their investment on YouTube this year – more than any other marketing medium.
Locate Video Keywords to Boost Your Video SEO
Keywords for YouTube are somewhat different from those for search engines such as Google or Bing.
For instance, you’ll often find YouTube terms beginning with “how to.”
Brian Dean suggests doing a Google search for several terms related to your specialty. Then, determine if any keywords provide video results.
For instance, if you type “how to bake apple pie” into Google, you’ll get a slew of video results, at least one of which is from YouTube.
Invite Visitors to Leave Comments
If your videos get a large number of comments, this indicates to YouTube that they are popular.
YouTube, like Google, favors popular content. YouTube utilizes comments as a criterion to determine which videos are the most popular.
It’s good to conclude your video with a question to spark conversation.
Close Accurate Captions
YouTube transcribes your videos automatically to offer subtitles. On the other hand, YouTube’s auto-subtitles are barely 70% correct, resulting in confusing and often humiliating captions.
Google recognizes and penalizes helpful search results. Spam is defined as “automatically produced nonsense,” which accurately describes the majority of auto-captions. You risk getting flagged as spam and losing your YouTube channel’s search ranking by employing incorrect subtitles.
To counteract the negative impacts of auto-captions on your YouTube SEO strategy, you’ll want to provide correct closed captions to your YouTube videos using an SRT file.
While search engines can crawl text, they are unable to see videos. Your captions will be dense with relevant keywords that describe the subject of your video, allowing Google to crawl and rank your material appropriately.
Create “Shareable” Content
It is not enough to create an interactive video; it is also necessary to provide material your viewers will enjoy.
“Shareable” material is distinctive and innovative and provides value to its target audience, facilitating sharing and expanding reach.
The quality of your material will set your video apart from the competition, and a solid call to action may also help boost your site’s authority via new links and mentions.
Video Repurpose
Many methods exist to repurpose an existing video, prolonging its “life” and distribution.
For instance, you might produce a ten-minute movie on your site providing video SEO advice. Your objective is to boost this page’s rating and improve your site’s awareness and traffic.
Rather than just advertising the specific page, which you should do anyway, you might also share a sample of this film on your Facebook page, directing your audience to your website for additional information.
Additionally, you may build an infographic, a slideshow, or shorter films that all point to your site’s primary source of information.
Conclusion
The key to incorporating video into your SEO strategy is to invest the time necessary to create high-quality content targeted toward a specific objective. After all, video is not always the savior of your website.
Consider it in terms of a cycle. Video improves your rating, which results in more people seeing your site and more people clicking on your link. However, they will leave your site quickly if your on-page material is not of good quality.
Indeed, this may be harmful. Hosting a low-quality video with little or no context will decrease rank since the search engine does not want to direct users to a pointless website. While more visitors may initially notice your site in the SERPs, they will soon leave if your website does not fulfill its purpose. This will raise your bounce rate (a measure we previously identified as Google values for SEO), signaling to Google that your page is unimportant. What is the final result? You’ll lose the ranking you just achieved, and you may lose other ranks due to your site’s lack of authority in Google’s eyes.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
