You have been working on social media for a while now. You have worked out your goals and managed multiple social media accounts. But are you already getting the most out of your social media marketing? Or can it be done even better and more accessible? How do you ensure that you achieve more efficient results? For this blog, we list the five most chosen tools of social media marketers. It would help to have this for efficient and effective social media management.
Inspiration Tool
Sometimes, you suddenly have a genius idea out of nowhere, but content creation can sometimes be a real struggle. Social media marketers, especially those responsible for the content, cannot do without inspiration. So, what should you write, film, or podcast about now?
A tool that can inspire you is more than helpful for those moments. Such an inspiration tool gives you tips for content based on your organization, industry, competition, or product. It can be, for example, an overview of the content that is trending or performs exceptionally well on social media and may, therefore, be of interest to your organization. Then, you can build on this content, create your variant, or even share the content directly with your followers on social media.
With the intelligent use of this tool, you will never run out of inspiration, and you will always have current and catchy content to share with your target groups.
Social Listening Tool
A social listening tool is closely linked to an inspiration tool, and these tools are often integrated into one solution.
Unlike an inspirational tool, a social listening tool allows you to precisely monitor what is being said about your organization or brand. Not necessarily to gain inspiration for updated content but to better understand the context of your brand or company.
To what extent does our brand thrive on social and online media? What is the current sentiment around our brand? Is our content frequently shared? Is it currently wise to raise certain content or sensitive topics? Do we have to wait a bit with a social media post? Is this the time for funny web care responses?
These are the kinds of insights you gain with a social listening tool. They help you with a correct and complete picture of the environment to reduce the chance of missing the point.
Social Publishing Tool
An efficient but indispensable tool in a social media marketer’s toolbox is a social media publishing tool.
Creating and posting a social media post may seem futile compared to all the other tasks in a marketer’s job responsibilities. However, the hours spent on this quickly increase if you manage accounts from multiple channels, locations, and sub-brands.
A planning tool can save you a lot of time (our experience shows this can go up to 75%). Some social planning tools also include workflows that allow you to create drafts, load calendars, approve posts, and view statistics.
This way, you have all your social media accounts in one well-arranged place, and you do not have to open ten tabs to manage your social media. Indispensable!
Community Management Tool
You can expect reactions as soon as you have scheduled your social media posts, and they are published automatically (which is handy). If the content appeals enough, that is. Then, you still must open ten tabs or make it difficult with small smartphone screens to start a conversation with your target customer. To prevent that, there are community management tools.
A community management tool should be a sizeable general inbox where incoming messages from all your accounts and channels arrive. That is brief because some tools support many more features, such as responding to notices not addressed to you. Costo also has possibilities for collaboration, extra channels (reviews and messengers), and countless other options.
It is a known fact that responding to social media posts helps to ensure that algorithms show your posts more often. But what if you do not use a community management tool and respond to comments? What if you do not build a real community? Is not responding an option at all? Not if you want to score a lot of reaches, interaction, and clicks.
Reporting Tool
Every marketer wants value for their work. So, if you wish to prove your achieved results or want to specifically look for points for improvement for the following social media post or campaign, you cannot escape a report.
A significant disadvantage of the fragmented social media landscape is that each social media channel has its way of presenting data and statistics. To avoid having to start transforming. Almost every social media marketer uses a unique reporting tool for CSV files or making crooked comparisons.
The principle is the same as planning and community management: all social media channels are combined under one roof. This way, you can easily compare results and justify your work.
A reporting tool also helps you answer questions such as: what have I achieved with my social media marketing? What is the ROI of my work? Which platform is the most successful for me? Which content catches on and which does not?
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