Summer Strategies for Small Businesses

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Most businesses face sales downfall during the summer months. Families might love summer because it means time off from school and long holidays at the beach. Small business owners are less likely to appreciate this time of year. Summer is infamous in marketing because it corresponds to a severe sales slump. Here are eight proven marketing strategies to help you bring in more customers during months of slow business and combat seasonal income fluctuations.Complete Controller. America’s Bookkeeping Experts

Free Giveaways

Does your product or service have particular use during the summer months? If so, it’s a perfect reason to engage with loyal and potential customers with a branded street team. It could be situated in high-traffic areas, giving samples and distributing key messaging. If not, there are plenty of summer-related goods you can give away: consider water bottles, coolers, Frisbees, etc., to distribute to your target audience.

Partner with a Non-competing Business

Think about another business with a similar customer base but not directly competing with your consumer needs. Build a tactical partnership and put together a customer-pleasing summer sales package. Create a unique offer in which both businesses offer a special promotion while assuming shared accountability.

Sponsor or Participate in a Local Event

Summer kicks off various outdoor events—concerts in the park, little league baseball games, and endless marathons. Habitually, these events require sponsors to help pull them off, which provides a great prospect. Your business can highlight its local involvement with the community and boost customer awareness. Investigate local sponsorship prospects and heighten your brand perception with signage to advertise your company name and brand. Outdoor events generally include booths where you can distribute brochures, flyers, business cards, product giveaways, etc.CorpNet. Start A New Business Now

Host a Sidewalk Sale

It’s summer — individuals are out and about. For retail productions, hosting a sidewalk sale is pretty much a no-brainer. Display your merchandise and provide helpful information about your services. Also, consider integrating seating and refreshments to encourage spectators to engage and relax. Keep your target audience top of mind. For example, balloons and games always attract kids.

Offer Military Discounts

On summer occasions like Memorial Day and the Fourth of July on everyone’s calendar, consider offering a special military discount to veterans and their families. Inspire followers on your social media networks to talk about the meaning of these holidays and recognize the sacrifices military personnel make for our country. It will help humanize your brand, associate with your audience, and instill goodwill.Cubicle to Cloud virtual business

Take Your Best Customers to Lunch

If the pace of business slows slightly during the summer, take the opportunity to treat your best customers to lunch. It provides precious face time to people who mean the most to your business.

Redouble Your Social Media Efforts

When business is brisk and orders are filled, delaying social media activity is easy until you have some breathing room. Though, your clients haven’t stopped posting photos on Facebook, uploading vacation videos on YouTube, and sharing tidbits about adventure travel on Twitter.

Think about holding a social media contest, inviting customers to share exciting stories or intriguing photographs around a summer theme, and offering a “grand prize” to the best entry. You’ll get individuals talking about your business while 
collecting contact information from contest participants. Be sure to classify prospective customers whom you can reach out to later.

Build on Your Summer Momentum

Don’t let the thrust of summer marketing campaigns fade away in the fall and winter. If you’ve conscientiously added new names to your customer database, continue reaching out with newsletters, special offers, promotional discounts, and other activities. This way, your small business stays fixed in the minds of your target audience year-round.


Your clients don’t disappear during the off-season. Summer sales figures might be historically low, but that doesn’t mean your small business profits also have to suffer. Follow the above marketing strategies to keep your sales numbers up, no matter how high the mercury soars.

LastPass – Family or Org Password VaultAbout Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.ADP. Payroll – HR – Benefits