- Diversity and Creativity – Small and local shops tend to capture the local vibe or their own unique messaging when sourcing products for sale. That means their products will be different and less accessible through mainstream channels – that artistic and creative touch adds value.
- Craftsmanship – Manufacturing at the small business level tends toward higher quality and greater attention to detail. The products manufactured by local craftsmen, from screen printers to furniture makers, will be produced in smaller batches. The business owner usually performs the quality control, so you know you are getting their very best.
- Accountability – Small business owners often live in the community they serve. As such, they are motivated to provide an excellent level of service, and they are nearby in case something goes awry. Tradesmen within your community will tend to be available when bigger businesses are closed and will usually give you their cell phone in case of emergencies – now that’s service!
Small businesses are the lifeblood of the American economy. As accountants, we see the struggle small business owners face as they build their trade or craft. They rely on support from their community, and they can give you some perks that big box stores can’t. Here are a few great reasons why shopping small business is smart and fun: