You have an online store, and you are also using an online management system. It is a cloud software or a traditional ERP software on-premises. In either case, you may realize the problems that come with both tools being separated and not interacting. You need to integrate your ERP with your e-commerce platform.
The Benefits of Integrating Your ERP and Your eCommerce
Integrating your ERP online with your online store means that both applications.
That means that the information will appear on both sites. That is when you upload it to the ERP, it will also appear in your online store, and when there is, for example, a sale in your online store, it will already appear in your ERP.
Let us see how this ERP + online store integration can benefit your business.
Less work, less time, and more automation
When managing your catalog, it is absolute madness that your ERP goes on the one hand and your online store on the other. In the store with discontinued products, or if a purchase occurs online, you must manually register the invoice in the ERP. In short, if you integrate the two systems, you will work much less and automate more.
Less human errors
The more manual labor, the more human errors occur. That is the reality. If you must register invoices every day manually, the chances of you making a mistake in the data are much higher.
You will reduce human errors to the maximum with maximum automation if you do not find later invoice books with mistakes or catalogs with incorrect prices.
Better organization and higher productivity
The organization is a mess when the online store goes one way, and your ERP goes the other way. Who manages the catalog, the person who manages the roster in the store, or who controls the ERP? You would have to communicate to see who does what constantly.
At the operational and internal management level, it is absolute madness that the people who manage the ERP and control the online store platform must communicate continuously to avoid making mistakes.
A benefit of ERP and online store integrationists is that your workers can be more productive and focus on their areas of expertise. For example, we upload the products to the ERP with all the corresponding data, and in the online store part, we look more at aspects of marketing and product sales.
Fewer problems with your customers
When store catalogs have errors and are not up to date (prices, stocks), purchases with failures, for example, someone buys a product for $22 when it is worth $26.50? Because the price has gone up, but the company has not updated it on the web.
You would have to call the customer, explain the situation, and tell him that the product is worth more, which can generate a lack of confidence in the user. But the problem can be even worse when you do not have the product in stock, which is discontinued, so you must return the money.
Returns in an online store with daily sales become a tremendous job—null purchases, price errors, and breaches of the terms and conditions. You are giving erroneous information to your customers about prices.
Synchronization and teamwork