There is a saying that says, “In a clean house, angels dance with pleasure.” And this is true. At this moment, you can probably see around you at least a dozen things that need regular cleaning: desks, windows, floors, furniture, lamps, and the list goes on and on. Today we live in times of great health and cleaning challenges due to Covid-19. Thus, many companies have found it necessary to redouble cleaning in their workplaces, schools, hospitals, etc., representing a great opportunity for the cleaning industry.
According to the US Bureau of Labor Statistics, cleaning services will see a 10% growth in jobs through 2026, above the national average for all industries. Let’s consider the industry’s natural growth, added to the health crisis that we are experiencing. This represents a historic opportunity for the growth of your business in the cleaning industry.
Companies such as Corporate Cleaning Inc said that demand had increased substantially for commercial buildings and medical facilities in light of COVID-19. “We have never experienced anything like this before in our lives and especially in our business,” said Crystal Hughey-owner of Corporate Cleaning.
What to do Then?
Seize the moment! Today, having a cleaning company means being aware of changes and knowing how to turn those changes into opportunities. You can grow your business exponentially if you invest in digital marketing, but the time to do it is NOW!
What is Digital Marketing?
Digital Marketing is the set of strategies focused on promoting a business on the internet. Today most of your potential customers are connected to the internet on their mobile devices, so investing in digital marketing allows you to reach them with great precision and effectiveness. So you may be wondering what tools you can use to reach my ideal customer.
Invest in a Website
For a small business to grow, it must focus its efforts on attracting new customers. Although we can receive visits with a local business and sell traditionally, the truth is to achieve greater growth. It is necessary to start your online presence. According to a SAG IPL, 62% of companies increased their sales by having a professional website.
A website should be your ally to help you sell. No matter the time, your website does not close or have holidays. It does not matter if you are home after a long work day. Some people can enter at night and know what you offer.
Therefore, your website becomes your cover letter and the cornerstone for any marketing campaign you want to do.
Your website must have all the necessary tools to help you sell and attract new customers to achieve this.
Each functionality of your website should be:
- An effective tool to capture leads
- A channel to publicize your products or services
- A platform for remarketing
- A means to publicize the company at the local level
The 21st-century consumer is very skeptical. 56% of people said they would not trust a business without a website.
Having a professional website instantly increases your credibility as a business, which could increase your sales considerably.
Create a Professional Image of Your Company
The image that a company project is decisive for a user to end up buying you or not. According to studies, 83% of people decide on their purchases according to their image and confidence in the product or service. The branding helps you differentiate yourself from your direct competition. Even if you sell or offer the same as your brand’s added value, it makes the difference possible.
To achieve this, you have to transmit a professional and quality image to your clients and send a clear message of your values and philosophy so that they identify with your company and be faithful to your brand. According to Forbes, a brand’s uniform presentation across all platforms can increase revenue by up to 23%.
Invest in Advertising on Google
When a person wants to find a cleaning company, they will likely Google it first. Every day more than 7 billion searches are carried out. Of these, 29% are from consumers looking for businesses close to them at least once a week, representing an excellent opportunity for your business to be found.
Google Ads is the advertising platform Google and helps you show your ads to people who perform a search on Google, visit a Web site, or watch videos on YouTube.
This type of advertising works through a PPC or pay-per-click system. This means that you will only pay if a user clicks on your ad. Are you ready for more people to find your business?
Invest in Facebook Advertising
Advertising on Facebook is done through ads, which contain images, videos, photographs, or text, which can be segmented according to the type of audience to which we want the message to reach. It can be by location, age, interests, and much more. Facebook Ads is a pioneer of paid social media and has become a central part of many companies’ digital marketing strategies.
Although the budget for a Facebook ad campaign varies, Facebook ads are remarkably affordable, making it a desirable proposition for small and medium-sized businesses with limited resources.
Offer Your Services Through a Video
The use of video marketing is the trend today and a key element in companies’ marketing strategies. It is believed that by this year’s end, more than 85% of the traffic from the internet will be videos. If you want to generate a greater reach in your online advertising campaigns, you must use Video Marketing to communicate! When we talk about Video Marketing, an online marketing strategy where videos promote a brand, product, or service on the internet.
According to eMarketer studies, users prefer to watch a video about a product or service four times more than to read about it. And 9 out of 10 Internet users watch videos of brands they like, and later 65% visit the company’s website.
Today, the cleaning industry is receiving strong consumer demand due to the time we live in. This represents a great opportunity for your business to grow and develop. The most effective way to do it is by investing in Digital marketing.
New technologies have made cycles shorter and shorter, so any company to innovate must be part of its daily management; there is no other way to survive for 30 to 50 years in today’s business environment. As a phrase by Johann Wolfgang Goethe says: “The advantage goes to the one who seizes the right moment.” The question is, are you ready to take the next step?
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