5 Quick Ways to Reduce Outstanding Accounts Receivables

 

Outstanding accounts receivables are among the most significant issues that businesses face. Reducing the time it takes receive your outstanding account receivables may seem like a distant dream, especially for businesses whose mode of payment is usually credit. While some clients may prefer to pay in advance, credit systems are commonly used for businesses and often reach a conclusion smoothly, apart from certain instances. Regardless, businesses often seek solutions to reduce their receivables for over 30 days and strategies to prevent it from occurring in the first place. Below are some of the tips to help you reduce the time it takes to receive outstanding payments. ADP. Payroll – HR – Benefits  

State Payment Terms Clearly on Invoices 

Businesses often have extended lists of terms and conditions, which clients do not read. While stating your terms and conditions is a good practice, the terms of payment should be clearly mentioned in bold on the front page. If you want payment in a week, state clearly that you want it within that timeframe and failing to comply will result in penalties. By clearly stating these terms, you put your payment policy in front of your client, which often results in a considerable decrease in outstanding accounts receivables. 

Devise a Standardized Follow-Up System 

Debt collection is often based on past precedence. If the company is known for its laid-back attitude for payment collections, clients will not see repayment as urgent and may delay their payments. In addition, some businesses have no system in place for debt collection and are usually dependent on their client’s will. One way to handle this issue is by emailing the invoice 7 days prior to the payment and again 2-3 days before the payment due date. This sends a strong signal to the client that you are serious about outstanding accounts receivables and would like them to comply with company policies. 

In case someone does not pay up on the specific date, an arrears letter must be ready to be sent on the following day. Even after the letter is posted, you must have a follow-up plan to determine how to deal with defaulting clients. Everyone in the company must agree on the terms and policies in place to have a clear understanding of their role in the repayment process and the potential course of action. Download A Free Financial Toolkit  

Be Proactive 

Having a system in place is not enough when it comes to debt collections. Being proactive means that you must ensure the system is being followed properly. Additionally, it is critical to know that everyone understands the Standard Operating Procedures and are collectively working towards clearing outstanding accounts receivables. Although you have a system in place, there should be a dedicated resource assigned to making phone calls to creditors or following-up on outstanding payments.  

Automate the Process 

Having an automated software to manage your bookkeeping needs is invaluable to your business. There are many software options that manage accounting responsibilities and track everything from your sales invoices to maintaining income statements and balance sheets. Having all the information about your customers in a software program allows it to send and receive critical information at designated times.  Additionally, it improves the efficiency of outstanding accounts receivables which creates a professional image of your company. This software allows you to keep and edit notes on specific clients, which is accessible to every member of the collection team and other concerned departments. Therefore, accounting software with automated processes enables everyone to know the current stance of the client regarding their payment and outstanding accounts receivable. Cubicle to Cloud virtual business  

Use Professional Help to Collect Outstanding Accounts Receivables 

If you have implemented all the above-mentioned steps and still failed to collect payments, you may need to seek expert opinion. Debt collection experts can devise a plan tailored to your business model since they have the skills and proficiency to carrying collection-related tasks for many businesses. They can help you identify your possible point of failures and highlight key pressure points for clients who are the cause for concern. Reputable professional help is a viable option that may be considered, if needed.  

CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

Smart Startup Survival Strategies

Essential Startup Survival Strategies You Need to Succeed

Startup survival strategies are comprehensive approaches that help new businesses navigate critical challenges, manage limited resources effectively, and maintain operations during difficult periods to achieve long-term success. These strategies encompass financial management, market validation, team building, and crisis response protocols that can mean the difference between thriving and failing in today’s competitive business environment.

As someone who has guided hundreds of startups through their most vulnerable early stages over the past two decades at Complete Controller, I’ve witnessed firsthand which strategies actually work when the pressure is on. According to CB Insights, 38% of startups fail because they run out of cash or fail to raise new capital, making cash flow problems the second leading cause of startup failure after lack of market need. This article reveals the essential survival strategies that successful startups use to weather storms and emerge stronger and more resilient.

What are the essential startup survival strategies you need to succeed?

  • Startup survival strategies are systematic approaches combining financial discipline, market validation, and operational resilience to help new businesses overcome critical challenges and achieve sustainable growth.
  • Cash flow management serves as the foundation, requiring rigorous monitoring of burn rates, revenue forecasting, and maintaining 6-12 months of runway at minimum.
  • Market validation and product-market fit prevent the 34% of failures due to building products nobody wants.
  • Strategic team building and resource allocation maximize limited resources while building capabilities that scale with growth.
  • Crisis response and pivot capabilities provide flexibility to adapt when original plans fail, with Instagram’s transformation from check-in app to photo-sharing giant exemplifying successful pivoting.

Master the Financial Foundation That Keeps Startups Alive

The harsh reality facing every startup founder is that money management can kill your company faster than any competitor. Effective cash flow management requires understanding both your burn rate and your runway, then extending that runway through disciplined spending and revenue acceleration.

Creating a robust financial framework starts with implementing a rolling 13-week cash flow forecast that tracks every dollar in and out of your business. At Complete Controller, we’ve seen too many promising startups with great products fail because they treated financial management as an afterthought rather than a core competency.

Implementing strategic burn rate management

Your burn rate acts as a countdown timer to extinction unless managed properly. Sustainable burn rate management involves categorizing expenses into essential, important, and discretionary buckets, then ruthlessly cutting the discretionary spending during tight periods. The goal is buying yourself time to achieve key milestones.

Resource conservation techniques extend far beyond cutting coffee budgets. Smart startups negotiate extended payment terms with suppliers, implement zero-based budgeting approaches, and maintain detailed expense tracking systems. Every dollar saved equals another day your startup can survive to find product-market fit or secure additional funding.

Building financial resilience through diversified revenue streams

The startups that survive economic downturns and market shifts avoid over-dependence on single revenue sources. Business sustainability methods require building multiple revenue streams early, even if they start small. This might mean offering consulting services alongside your core product, or developing complementary offerings that serve the same customer base.

Funding strategies for startups in 2025 have evolved beyond traditional venture capital. Revenue-based financing, strategic partnerships, and government grants provide alternatives that support growth without diluting equity. The key lies in matching your funding strategy to your specific survival needs and growth trajectory.

Navigate Market Validation and Achieve Product-Market Fit

Building something nobody wants accounts for 34% of startup failures, with an additional 22% failing due to incorrect marketing strategies, meaning over half of all startup failures stem from not understanding their market properly. Market validation techniques must be embedded into your development process from day one, not treated as an afterthought.

Product-market fit validation is an ongoing process of keeping your solution aligned with evolving customer needs. The most successful startups use frameworks like the Sean Ellis test, where 40% of customers say they would be “very disappointed” if they could no longer use your product. This metric provides objective evidence that you’ve created something truly valuable.

Implementing systematic customer discovery

Effective customer discovery goes beyond surveys and focus groups to include direct observation, customer interviews, and behavioral analysis. The goal is understanding what customers actually do and pay for, not just what they say they want. This distinction proves critical—many startups fail because they build based on stated preferences rather than demonstrated behaviors.

Lean startup principles emphasize building minimum viable products (MVPs) that test specific hypotheses about customer needs and willingness to pay. Each iteration should answer specific questions about market demand, pricing sensitivity, and feature priorities. This approach minimizes wasted resources while maximizing learning about your market.

Build the Right Team for Sustainable Growth

People problems account for 65% of startup failures, making team building one of your most critical survival strategies. First-time startup founders have only an 18% success rate, while entrepreneurs who have previously failed fare slightly better at 20%, and those who have already built a successful business enjoy a 30% success rate.

Strategic team building requires hiring for both immediate needs and future growth while maintaining cultural cohesion and operational efficiency. Startup team composition should prioritize roles that directly impact revenue generation and customer satisfaction. Your first five hires typically should include a financial manager, a salesperson, a customer service representative, a marketing specialist, and potentially an HR manager.

Managing human resources on a startup budget

Remote team management has become a critical survival skill, offering access to global talent while reducing overhead costs. Successful remote teams require clear communication protocols, defined expectations, and robust project management systems. The cost savings from remote operations can extend your runway significantly while giving you access to better talent.

Employee retention strategies focus on creating meaningful work, growth opportunities, and competitive compensation packages that may include equity participation. High turnover proves expensive—replacing an employee typically costs 50-200% of their annual salary. Investing in retention pays dividends in productivity, institutional knowledge, and team stability.

Master the Art of Strategic Pivoting

Over 93% of successful startups pivot at least once during their journey, making pivot strategies an essential survival skill rather than a sign of failure. Instagram started as Burbn, a complicated check-in app similar to Foursquare. Founders Kevin Systrom and Mike Krieger noticed users only engaged with the photo-sharing feature, so they stripped away everything else and focused solely on photo sharing with filters. This pivot led to massive user growth and Facebook’s $1 billion acquisition within 18 months.

Business model innovation often emerges from pivoting activities, where startups discover new ways to create and capture value that weren’t apparent in their original business plan. The key is maintaining focus on solving real customer problems while remaining flexible about how you solve them.

Types of strategic pivots and implementation approaches

Customer segment pivots involve redirecting your solution toward different customer groups who may have greater need or willingness to pay. This type of pivot leverages existing product development while finding new markets, often requiring adjustments in marketing, sales, and customer service approaches.

Product pivots involve fundamental changes to your solution while maintaining focus on the same customer base and problem set. These pivots require careful management of existing customers while developing new capabilities. The goal is evolution rather than revolution, maintaining customer relationships while improving value delivery.

  • Pivot timing indicators include declining user engagement and inability to achieve product-market fit after reasonable effort
  • Changing market conditions or discovery of larger opportunities in adjacent markets signal pivot necessity
  • Data-driven decisions based on objective metrics about market response guide successful pivots
  • Resource management and stakeholder communication determine pivot execution success

Develop Crisis Management and Risk Mitigation Protocols

Entrepreneurial survival techniques must include systematic approaches to crisis management and risk mitigation. Technology startups have the highest failure rate at 63% within five years, while healthcare startups show 15% higher five-year survival rates compared to average. Meanwhile, blockchain and cryptocurrency startups face a staggering 95% failure rate with notably short lifespans.

Risk management frameworks should address financial, operational, market, and legal risks that could threaten business continuity. This includes maintaining crisis communication plans, backup operational procedures, and emergency funding strategies. The goal is resilience—the ability to absorb shocks and recover quickly.

Building operational resilience and backup systems

Business continuity planning keeps your startup operational during disruptions. This includes backup systems for critical processes, alternative supplier relationships, and cross-trained team members who can handle multiple functions. Operational resilience prevents single points of failure from becoming business-ending events.

Financial stress testing models various scenarios to understand how your business would perform under different conditions. This analysis helps identify potential cash flow problems before they become critical and informs decisions about expense management and funding needs. Emergency funding strategies provide options for rapid capital access during crises, including pre-negotiated credit lines and arrangements with existing investors for bridge funding.

Conclusion

The startup journey challenges even the most prepared founders, but companies that implement comprehensive survival strategies from day one dramatically improve their odds. These strategies—financial discipline, market validation, strategic team building, pivot capabilities, and crisis management—work together to create resilient businesses that adapt and grow despite inevitable challenges.

As I’ve learned through two decades of helping startups navigate their most vulnerable periods, survival depends on implementing systems and strategies that provide multiple layers of protection against the various ways startups can fail. The most successful founders combine entrepreneurial vision with operational discipline, building capabilities to handle problems effectively when they arise.

Your startup’s success hinges on these essential survival strategies that create the foundation for sustainable, profitable growth. Ready to strengthen your startup’s financial foundation? Visit CompleteController.com to learn how professional financial management can improve your survival odds and help you build a thriving business.

Frequently Asked Questions About Startup Survival Strategies

What are the most critical startup survival strategies every founder should know?

The most critical strategies include maintaining 6-12 months of cash runway, validating market demand before building, implementing systematic financial controls, building diverse revenue streams, and developing crisis management protocols.

How much money should startups keep in reserve for survival?

Successful startups maintain 6-12 months of operating expenses in reserve, with conservative cash flow forecasting and clear metrics for extending runway through cost management or revenue acceleration.

What are the warning signs that a startup needs to pivot?

Key warning signs include consistently missing revenue targets, low customer engagement metrics, inability to achieve product-market fit after 12-18 months, declining market conditions, or discovery of larger opportunities in adjacent markets.

How can startups build effective teams on limited budgets?

Focus on hiring versatile team members who can handle multiple functions, leverage remote work to access global talent, implement equity compensation to attract quality candidates, and outsource non-core functions until reaching sufficient scale.

What should startups do when facing a cash flow crisis?

Immediately implement expense reduction protocols, accelerate collections from customers, explore emergency funding options like bridge loans or investor support, and communicate transparently with stakeholders about challenges and recovery plans.

Sources

Why Your Business Will Grow Faster With Accounting Software

Rear view at two businessmen analyzing stats financial data on pc laptop, pointing at screen with rising graph and charts, discussing company growth, using easy accounting software for small business
Small business owners face the job of making sure that all of their accounting procedures are conducted as efficiently and accurately as possible. On the whole, company owners have to make a choice between a manual accounting method or accounting software programs. An accounting software system has many major advantages towards achieving faster growth in a company. More and more companies are choosing to use this method for the following reasons.

  1. Time Saving

One of the most important advantages provided by computerized accounting software is that it can save huge amounts of time for small business owners. They can easily make calculations for operations such as billing and payroll performed efficiently and quickly just by using accounting software programs intended for small businesses. They can also have access to their accounting records swiftly without having to go through huge files of paper. Businesses can give more time to their customers and focus more on their marketing functions which will help their business grow further.

  1. Reduced Errors

Manually “number crunching” presents opportunity for human error. This error can be costly for any small company owner who happens to be in a rush to finish an accounting task. Calculation errors can occur due to inaccurate inventory counts, incorrect total sales receipts, along with many other reasons.

With the help of computerized accounting programs and software, there is a drastic reduction in calculation errors. If you have accurate accounting information, it will also help you escape any tax blunders that could possibly lead to complications and difficulties with the Internal Revenue Service.

  1. Centralization

Using an accounting software in a business helps centralize and unify many aspects of the business’s financial management. A small business owner will easily be able to undertake tasks such as payroll, invoicing, inventory management, and some sides of customer relationship management, all from an accounting software program. A business owner will save money and time because of centralization as long as the owner does not need to buy separate software programs in order to perform operations such as invoicing customers.

  1. Makes Tax Compliance Straightforward and Easier

Besides presenting the amount of tax that is to be paid on particular invoices, accounting software also aids the business owner in preparing reports. An example of this scenario can be the amount of a particular tax the business owner has been paying during the course of a certain period. Also, accounting software makes it a lot easier to collect the information needed to complete and apply for essential government tax forms.

  1. Provides Tools for Analysis

If a business owner uses an accounting software, it will be just like having their own in-house financial consultant. The customizable reports will allow the owner to analyze and examine various aspects of the business as well as provide the information and statistics needed to make better and more informed financial judgments. Reports, such as a balance sheet, help summarize exactly just how well the business is doing.

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About Complete Controller® – America’s Bookkeeping Experts
 Complete Controller is the Nation’s Leader in virtual accounting, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file and critical financial documents in an efficient and secure environment. Complete Controller’s team of  US based accounting professionals are certified QuickBooksTMProAdvisor’s providing bookkeeping and controller services including training, full or partial-service bookkeeping, cash-flow management, budgeting and forecasting, vendor and receivables management, process and controls advisement, and customized reporting. Offering flat rate pricing, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.

5 Things A Start-Up Should Do to Attract Global Investors

In the world of business, everyone is looking to increase profits, and the same goes for investors who will contribute only where they think an opportunity for growth exists. While it is not a prerequisite for start-ups to operate on a global level to attract investors, they should be concise and able to direct investors toward the market they want to enter. This direction is measured in terms of a new company’s strategy, goals, and milestones it has developed to foster profits and growth.
So, what are the most important points that play a key role in attracting investors? Below are the points you should focus on to attract global investors if you are an entrepreneur or are planning to launch a start-up. Exit Advisor

Business Model

Your business model should be comprehensive in its approach. You need to be clear about the economics of your start-up. If your model makes sense, investors will indeed be attracted to provide funds for your idea. Similarly, it is beneficial for your model to be valid in various markets around the globe; however, it needs to prove itself in the local market first. Another point that you need to include in your model clearly is how you will carve out a market share for your business, especially in the presence of competitors. Do not make your initial results your long-term estimates. Sometimes, consumers test new products in the market simply because they find them interesting and not because that product fulfills their needs. As a result, continually improving your strategy with changing market demands can also benefit your company’s success and attract investments. LasPass – Family or Org Password Vault

Scalability

You need to adapt to the continuously changing demands of the market. Some of your strategies may become redundant, making your business less efficient. These tactics must be changed to better suit the progress towards your start-up goals. Innovations, such as those in technology, make some aspects more efficient, and the impact of these aspects on growth should be analyzed comprehensively and adopted if the prospects seem beneficial. Investors are always attracted to a company that adapts to keep up with the changing market.

Identify Competitors

Any kind of company or business, regardless of their model targeting the same market segment as your company, should be considered a competitor. Consequently, your start-up needs to clearly identify its competitors and their competitive edge while simultaneously determining your advantages over them. Incorporating your advantages competitors and defining how you are going to grow over them into your strategy is what investors look for before making decisions about becoming a stakeholder in a company. ADP. Payroll – HR – Benefits

Compliance

Compliance is an important aspect when dealing with global investors, even though local investors might not consider it a priority. Any start-up should ensure that it complies with all rules, regulations, laws. Taxes and company structure, along with compliance factors related to banking, Foreign Direct Investment (FDI), employment, and benefits, must comply with government rules and regulations. Global investors do not want to be associated as stakeholders to a business that is not meeting the regulatory rules and requirements because it will put them at risk of potential legal action for non-compliance.

Structure and Valuation

Familiarity with the structures of debt and equity is essential. Common stock has different requirements relative to convertible debentures and convertible bonds. Valuation methods can be different for different kinds of structures. The valuation procedure depends on your business and which best suits your business. Your idea of dilution and the amount you are trying to raise should be well defined, and your plan should also be comprehensive regarding your break-even position.

CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

When Artificial Intelligence Meets Cloud Management

Which technology was more history-altering, AI (Artificial Intelligence) or the Cloud? 

This question can spark an eternal debate, but there is simply no correct answer to it. The best thing about how technology has changed our lives is that there was always more than one development driving the change. For decades, we have been reading about how the internet is the best thing that has happened to this world. Over time, the honor shifted to mobile communication. The past few years have been all about Cloud-computing. However, the one technological advancement that remained constant was Artificial Intelligence (AI). LasPass – Family or Org Password Vault
Just two decades ago, AI seemed like a concept that was limited to Hollywood movies and science fiction. However, today, AI is behind most of the technology we use. We have already witnessed the invention of self-driving cars, and some robots can even pass standardized tests with flying colors, but is AI only limited to robotics? No, because when AI merges with other technologies, it has the power to amplify their abilities and remove their limitations. In fact, AI is currently improving and advancing cloud-computing capabilities.

What Will Happen When AI Meets Cloud Management? 

Technology gurus are already working on a new breed of cloud-computing technologies that are powered by AI. With Artificial Intelligence driving the applications, we can reach a whole new level of automation where we can expect self-driving applications capable of decision-making. The decisions will be based on real-time data and intelligent assessment of that data. Not only are industry experts planning for this innovation to save time, but it will also ensure better, more calculated decisions. This is great news for enterprises dealing with Big Data. Exit Advisor  

As a matter of fact, we can say that Big Data has been a critical factor behind the merger of AI in cloud management. The IoT (the Internet of Things) can also be counted as a Big Data accomplice as more and more enterprises are deploying technology based on IoT. Because we have seen a figurative explosion of data, we need smarter technology that can process, analyze, utilize, and manage it in the least possible amount of time.  

The Age of AI-Driven Enterprises 

ADP. Payroll – HR – Benefits If you still think Artificial Intelligence is a thing of the future, simply look at the smartphone in your hand. Whether an Apple or Android device, every modern smartphone has a virtual assistant who helps you with your tasks and makes a decision based on your previous patterns. Cortana, Alexa, and Siri are all examples of Artificial Intelligence. If you have been using any of these options for some time, you know how they have made your life easier and tasks more convenient.
Aside from the average consumers, enterprises are also enjoying similar benefits of ease and convenience from AI. According to Google’s Chief Executive Officer (CEO), enterprises are moving from mobile-first to AI-first methods and processes. The AI-first approach will optimize how we collect, organize, secure, and govern data within enterprises and data professionals. This means it will be easier to analyze the data to obtain clear and accurate insights from it. More importantly, it would be easier to make optimal decisions based on that data and will be easier to efficiently leverage larger volumes of data.

Artificial Intelligence as a Service 

As the cloud is merging with AI, many vendors have started to offer it as a service through open-source platforms. This has opened the door to smarter, more innovative solutions to problems that were previously too complicated or costly to resolve. AI-as a Service (AIaaS) will provide start-ups and small businesses an opportunity to shift to a more innovative version of the cloud without paying an excessive amount of money.

CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

The Importance Of A Business Model For Start-Ups

Start up Business Team Meeting Ideas Concept

One of the primary reasons behind why start-up businesses run into difficulties is that they keep running into the issue of not having any market for the product or service being provided. Here are some common issues that new businesses face:

  • There isn’t a sufficiently convincing incentive or occasion that compels the customer to focus on buying or purchasing the product or service. Experienced sales reps often reveal that to get a request in the present intense conditions, you need to discover buyers that have a dire need to purchase the particular product or are greatly enthusiastic about it. You additionally hear individuals discussing whether an item is a Vitamin (pleasant to have), or an Aspirin (must have). This is a key to startup success and survival.

  • The market timing isn’t right. You could be ahead of your market by a couple of years and the stakeholders will not be prepared for your specific arrangement at this stage. For instance, when EqualLogic first propelled their product iSCSI, it was still early. It required the landing of VMWare which required a capacity zone system to do VMotion to truly jump start their market. Luckily, they had the financing to last through the early years.
  • The market share of business being small and having finance which is essentially not too large. Strategizing to capture significant market share is also a key start-up task for an entrepreneur.

Business Model Failure

In the wake of numerous organizations just starting their business operations, it can be observed that the most significant and widely recognized reasons that obstruct startup success are the excessively idealistic approach about how simple it is to get to new clients. They accept that since they will assemble a fascinating site, product, or service, the clients will beat a way to their doors. That may be true with the initial set of clients, yet from that point onward, it quickly turns into a costly errand to draw in and win clients. When compared to the cost of acquiring the client (CAC), it was ultimately higher than the lifetime estimation of that client (LTV). Bookkeeping these two elements require careful financing and intense management strategies.

The perception that you must have regarding the capacity to get your clients for less cash than they will produce in the value of the lifetime of your business with them is stunningly self-evident. However, regardless of that, it can be observed that by far most of the entrepreneurs neglect to give careful consideration to making sense of a reasonable cost of acquiring customers. These assessments are primary start-up tasks which should be done by an entrepreneur.

The Essence of a Business Model

A straightforward approach for startup businesses is to concentrate more on what makes a difference in your business model.  It is about giving a thought to the following questions:

  • Can you find a versatile approach to secure clients?
  • Can you capitalize those clients at an altogether higher amount than your cost of acquisition?

Contemplating things in such straightforward terms can be extremely useful. There are two “standards” around the business model which are less rigid. These are laid out as follows:

  • The CAC/LTV

The principle is relatively straightforward: CAC must be not as much as LTV

  • CAC = Cost of Acquiring a Customer
  • LTV = Lifetime Value of a Customer

To calculate CAC, you should take the whole cost of your sales and marketing capacities (counting pay rates, marketing programs, lead generation, travel, and so on) and divide it by the number of clients that you may close during that time frame. So for instance, if your aggregate sales and marketing expenditure in Quarter 1 was $1m and you close 1000 clients, at that point your average cost to get a client (CAC) is $1,000.

To calculate LTV, you will need to take a look at the gross margin related to the client (net of all establishment, support, and operational costs) over their lifetime. For organizations with one time charges, this is quite straightforward. For organizations that have repeating membership income, it is calculated by taking the month to month repeating income and dividing that by the month to month churn rate. In bookkeeping for these numbers, accountants need to develop a system that focuses on CAC, and LTV returns.

Since most organizations have a progression of different capacities, for example, G&A and Product Development that are extra costs in addition to the sales and marketing, and conveying the item. This is where bookkeeping can play a strategic role for startup businesses.

Check out America's Best Bookkeepers

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual accounting, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file and critical financial documents in an efficient and secure environment. Complete Controller’s team of  US based accounting professionals are certified QuickBooksTMProAdvisor’s providing bookkeeping and controller services including training, full or partial-service bookkeeping, cash-flow management, budgeting and forecasting, vendor and receivables management, process and controls advisement, and customized reporting. Offering flat rate pricing, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.

Saving Money When You Don’t Have A Steady Paycheck

Coins in glass jar for money saving financial concept

What Is Life Planning In Terms of Savings?

Having a strong financial threshold is absolutely necessary for prospering. The fact of life is that money matters. It keeps you going and enables you to protect yourself and your family from unforeseen circumstances or expenses. Saving money has its own strategic importance in life. Obviously, everyone wants to become financially secure and more stable in life. That’s why people tend to save money for numerous reasons which include; to become financially independent, to attend to emergencies and unforeseen expenses, to get out of debt, to increase their bank balance for investments and reserves, to save money for buying home, car, travel, education, retirement etc.

What Happens Without Planning Finances?

‘How much money do we need to save’ is probably the most discussed topic in peers, families, schools, colleges, and social gatherings. We need to learn the art of saving money for hard times or else we will probably get stuck miserably in severe financial crises. It becomes extremely challenging to recover from a serious financial crisis as your entire financial equation disrupts. One thing to be noticed is that not everyone is privileged enough to procure a regular paycheck. In fact, most people find it very difficult to make their ends meet or save money for hard times.

Always Save

In order to meet daily necessities, some people can budget their paychecks extremely well and they always manage to save a tiny portion of income for savings for hard times. Others face extreme level difficulties in maintaining a healthy financial life cycle, predominantly due to irregularities in monthly paychecks. Careful planning and budgeting are critically important for keeping a balance between your income and expenditures. Without creating a budgeting mechanism, you can never expect to save money—no matter how hard you may try.

Consistent Support via Financial Planning

According to the 50/30/20 rule, you must put at least 20% of your income into your saving account. By keeping 20% income as reserves, you will probably get stress-free from money-related concerns. It is absolutely necessary for people that do not have regular paychecks to make a finance budget in order to keep an eye on their income and spending schedules. There are hundreds of professions such as consultation, designing, freelancing, and commission based sales agents working for different organizations that don’t promise a regular paycheck. For such people, following guidelines can help them to save money.

Know Your Baseline

Your baseline includes bare essentials, without which you can’t live. When you don’t have a regular paycheck, you must keep a proper record of all transactions and examine your spending patterns. Your income may be unstable, but expenditures on different commodities or services are generally stable, predictable and repeatable. It includes major expenses, listed below.

Groceries: An effective budget can help you save a lot of money. Food is a category where costs can be cut significantly. Plan on buying those products that are absolutely necessary for you to consume for the month. Quite understandably, maintaining a healthy financial flow without a regular paycheck is hard, which even restricts you buying items of your own choice.

Housing and Utilities: Obviously you need to pay your monthly utility bills, rent or mortgage payments—which can’t be ignored. The costs that are incurred on house maintenance creates a major problem for you to maintain a sound financial life cycle. When you have budget issues, you can postpone them or manage to fix things yourself.

Medical: If you don’t have medical insurance, then heavy expenses on medical treatments can cost you losing each and every penny in your savings. According to a study, it is perhaps the number one reason why people go bankrupt. This indicates that life without a regular paycheck is seriously hard.

Transportation: To save money for hard times, you can use public transport instead of buying or managing a car. Going to work in your own car may be considered stress-free but looking at the cost and benefit analysis, it should be avoided.

Set Your Income Target

Everybody can roughly predict how much they can earn in a single month. The expectation should be kept high and income targets must be set so that you can get a clear picture of how much more money you need to earn to maintain a balance in your emergency fund savings. However, there is no guarantee, whether you will be able to meet your income target—all that you can do is predict it and work hard to earn it.

Open Multiple Savings Accounts

Opening multiple savings accounts is a secret tactic used to save money without a regular paycheck. The income that you earn from different sources can be smartly allocated into multiple savings accounts. A tiny portion of your income that you credit in those accounts in prosperous times will surely help you out in rough financial times.

Conclusion

Having a regular paycheck doesn’t necessarily guarantee financial safety and security. With irregular paychecks, you can still afford to save money for hard times.  For saving money, it is your will and motivation that matters, not just the regular flow of monthly paychecks.

Check out America's Best Bookkeepers
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual accounting, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file and critical financial documents in an efficient and secure environment. Complete Controller’s team of  US based accounting professionals are certified QuickBooksTMProAdvisor’s providing bookkeeping and controller services including training, full or partial-service bookkeeping, cash-flow management, budgeting and forecasting, vendor and receivables management, process and controls advisement, and customized reporting. Offering flat rate pricing, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.

Ways To Ensure Your Start-Up Finances Will Be Successful In The Long Run

Leadership Concepts on Touch Screen
Whether big or small, every company is constantly fretful about handling money. For new businesses, this is even more imperative, as managing start-up finances is crucial to enduring a capricious economy and competition. Particularly, entrepreneurial ventures need to exercise cautiousness with their financial decisions from their incubation. Every business desires a financial structure that engenders profit to maintain their credibility. Entrepreneurs must equip themselves with good money management skills to ensure the success of their venture.

Not all businesses, however, are adroit at controlling start-up finances. This doesn’t mean that you should do nothing about it. Here are a few useful steps that will offer you a good direction to start with.

Educate Yourself on Managing Start-Up Finances

Not every business owner has a firm understanding of basic financial concepts. Many are unaware of the basic bookkeeping rules and lack knowledge about various key aspects. Even if you are planning to hire an accountant, it is imperative to educate yourself on certain basic accounting principles. The long-term success of your business depends on your ability to understand the financial structure of your business because you will have to rely on it for making key business decisions.

Financial statements encompass 4 vital details – balance sheet, profit and loss statement, cash flow statement, and statement of shareholders’ equity. The cash flow statement scrutinizes operational undertakings, investments, and other start-up finances. The balance sheet delivers evidence related to the business assets, liabilities and shareholder’s equity. The profit and loss statement reveals the grossed revenue for a financial cycle. Shareholder’s equity signifies the quantity by which the business is funded through common and preferred shares.

Getting yourself acquainted with such information will be vital for your future endeavors as a business owner.

Plan for Growth

Failure to make a user-friendly product is one of the major reasons of failure for new start ups. However, as an entrepreneur, you are faced with numerous challenges that can be hazardous for your business. As a new business, your focus should be on the target market and every other aspect of the business should be aligned towards your customers. This is the only way you are going to sustain a business.

Your start-up finances should follow a specific plan designed for growth of your company. To secure your venture capital and be eligible for funds, you need to show fast-tracked growth. Otherwise, you will lag far behind in the race. New businesses can run out of funds if the growth stalls in no time as they are unable to sustain losses for a longer duration of time.

Watch the Cash Flow

Managing your start-up finances demands you to establish a financial control that provides your business with a solid foundation. Key internal controls include bookkeeping, auditing, damage control planning and cash flows. These controls are necessary to ensure that your business stays on course in developing SOP’s and manages its cash situation, even in tough times.

At all times you will need to vigorously monitor the cash situation and readjust your forecasts according to the current scenario. This requires setting up maximum purchase limits for everyone so that your business does not run out of cash at a critical time. You will need to oblige all expenses to be recorded on invoices to support audits as well as maintain positive cash flows. Start-up finances should also take inventory management into account, as your chosen method of recording it will have a significant impact on your taxes. If you are filing taxes for the first time, inventory and payroll taxes are two things you need to be concerned about the most.

Evaluate your Achievements

Key Performance Indicators (KPIs) are techniques to measure a company’s triumph in accomplishing business goals. You must create KPIs across multiple departments so that performance can be accurately measured individually.

You should ensure smart KPIs that are Precise, Assessable, Realistic, Pertinent and Well-timed. Goals that are too broad don’t usually have an end date and aren’t within your control. Thus, they are doomed to fail. Start-up finances should be used efficiently to align with the core objectives of your business and eventually help in long-term success.

Check out America's Best Bookkeepers
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual accounting, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file and critical financial documents in an efficient and secure environment. Complete Controller’s team of  US based accounting professionals are certified QuickBooksTMProAdvisor’s providing bookkeeping and controller services including training, full or partial-service bookkeeping, cash-flow management, budgeting and forecasting, vendor and receivables management, process and controls advisement, and customized reporting. Offering flat rate pricing, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.

5 Ways to Find More Time to Build Your Business

young business man corporate executive relaxing sitting on a chair in the open air outdoors

Time is one of the most valuable factors in our lives. It is an asset which once gone cannot come back. Nowadays, with a busy life, tight business schedules, and personal commitments, the value of time has been increased more than ever. Successful people spend their time according to their pre-planned schedules and try to minimize wastage of time in any way. Surveys show that forty percent of time spent by businessmen is on activities other than building their business. Most of the time they are busy in managing issues or expense reconciliation.

Businessmen and especially entrepreneurs should spend their valuable time on building and growing their business rather than just managing routine daily activities. Major hurdles and challenges faced by their business should be addressed timely and strategies should be updated according to the market surveys. 

Here are five ways to effectively manage your time and find more time in your day to build your business.

1. Automatic processes

Most businessmen spend their maximum time, efforts and staff on creating invoices, making payments, maintaining bookkeeping, processing payrolls and so on. They are left with no time for studying building strategies. The best solution to save time is to purchase and implement an online accounting software or application. Various affordable, easy to use and wonderful software are available in the market to handle accounting, bookkeeping, and payroll tasks. That saved time could be utilized for growth of the business. QuickBooks, Fresh Books, Xero are a few examples of accounting and payroll software.

Making daily processes automatic will definitely save your valuable time and energies for more productive activities.

2. Take advantage of being small

Small business entrepreneurs often have the advantages of being a multitasking and decision-making authority. They don’t need to go through a long process for getting an approval. They don’t strike in just managing the big teams and the big budget. They can utilize their small sized team and budget in building their business. They can make prompt decisions, implement strategies immediately and interact with customers closely and often.

They can invest their time in building a strong, trained and multi-talented team. They can develop a strong relationship with their customers. These activities will be fruitful for your business.

3. Leave your office

Development in technology allows businessmen to manage from anywhere, at any time. They don’t need to be present in their office desks for handling their business. They can perform official activities on the go. By using Blue Jeans Network and Skype, visual contact with partners and employees from anywhere is possible. Google Docs has made it possible to work on any file in real time by more than one individual from different locations.

LanuchPad and We Work allows you to find innovators and can exchange innovative ideas, discuss challenges and their solutions.  Professional meetings can be conducted. Phone systems have also been developed quite a bit over the years. These advanced technologies save time by providing flexibility of the timings and space.

4. Freelancing

For launching your idea or business, you don’t need the heavy budget, big team, and concrete office. Just invest a few dollars in creating a website. Seek the help of a freelancer from Elance or oDesk web designer to create a logo and attractive design for your website. Use Squarespace or Wix.com for creating the website without any specialized development skills. Find a freelance writer to write catchy content for your idea and launch your idea within a few days. This is how money, time and energy can be saved.

5. Virtual assistant

A personal assistant for scheduling meetings and making reservations for lunch is just wastage of money. Hire a virtual assistant for all of these tasks. Save salary, benefits and time. He will be as close to you as a next chair employee. Use video conferencing and instant message to contact him immediately from anywhere, at anytime.

Conclusion

Technology has made time management easy and investing time in the progress of the business.

Check out America's Best Bookkeepers

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual accounting, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file and critical financial documents in an efficient and secure environment. Complete Controller’s team of  US based accounting professionals are certified QuickBooksTMProAdvisor’s providing bookkeeping and controller services including training, full or partial-service bookkeeping, cash-flow management, budgeting and forecasting, vendor and receivables management, process and controls advisement, and customized reporting. Offering flat rate pricing, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.

Strategic Impact of Positive Cash Flow for SME’s

Hand drawing a red line for sales growth on a graph displayed on a blackboard.
Positive cash flow is the lifeline of SMEs (small and medium enterprises). It is vital to supporting and raising a business. Cash flow is not just bookkeeping the amount of money coming in and going out of a business. SMEs can save money by adopting the strategic approach to control cash flow. From the bookkeeping, this saved money can be invested in new markets and products. Loans can be paid off by controlling cash flow. SMEs will be in a much stronger situation with positive cash flow and can easily attract financiers and lenders with attractive funding conditions and at greater discount rates.

 Steps to Positive Cash Flow

1. Targets for Cash Flow

Set targets for positive cash flow. Generate a forecast and update it on a weekly basis to have better control over cash flow.  Andrew Jhonson, a financial advisor, states that controlling the creditors setting is important for the attention, satisfaction level, and ownership to succeed and rise. Bookkeeping of incoming and outgoing cash should be implemented to have better control.

2. Payment Terms are Clear

It is crucial for controlling cash flow to have clear terms for payment. This determines when and how will you be paid without delay. The CEO at the National Specialist Construction Council, Suzanne Nichol, pointed out that if the company doesn’t keep record of overdue payment, they will not be able to manage the cash flow.

3. Invoice Promptly

Pay invoices promptly to have positive cash flow in SMEs. Marion Thomson advised to clear invoices as soon as possible. Sending invoices through emails is a more efficient way as it is delivered quickly and it’s automatically recorded in the sent mails. Bookkeeping will help you to have a look at all of the transaction history.

4.   Easy Payments for Customers

Payment schedules should facilitate the customer as much as possible. Thomson advises. “Try to avoid being paid by check as it will result in delay before the money arrives in your bank account,” she says. “Online payments are a much better option.”

5.   Offer Clients Payment Packages at Fixed Rates

To ensure positive and stronger cash flow in SMEs, offer payment packages at fixed alerts and at periodic intervals.

6.   Establish Payment Schedules to Minimize Debtor Days

Many SMEs practice a long duration of payment and invoicing. This should be minimized to manage cash flow effectively.

7.    Manage Cash Flow by Utilizing Technology

Cash flow management becomes quite easy if we use technology. Many accounting softwares have been developed and adopted by entrepreneurs who have limited time for management.

8.   Focusing on Cash Flow Rather than on Profit

If your cash flow is in order, your profit will be in order. “A lot of new businesses do not make it past six months. They might have been a profitable business eventually, but they need to have a good cash flow to survive” Agnes Cserahti says. She estimated that 90% of SMEs never planned for cash flow, though they have profit forecasts of many years. This is one of the major reasons for failure in an early stage of business.

New business should work with clients who are reliable and who pay quickly.

9.   Training Employees Regarding Cash Flow Monitoring

Few SME’s, for example, Manchester-based Ratio Law LLP, assign a devoted individual to follow the money coming in and going out. Training of staff regarding positive cash flow management and bookkeeping should be scheduled to get optimum benefits.

10.  Keep Bank Informed

Your bank can suggest business helpful services. For example: overdrafts and credit, mainly when they are starting out. So you must be well aware of these services.

Conclusion

Having clear payment terms and invoicing through emails are two of the important steps mentioned above to create a positive cash flow. Following all of these points will ensure your success as an SME.

Check out America's Best Bookkeepers
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual accounting, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file and critical financial documents in an efficient and secure environment. Complete Controller’s team of  US based accounting professionals are certified QuickBooksTMProAdvisor’s providing bookkeeping and controller services including training, full or partial-service bookkeeping, cash-flow management, budgeting and forecasting, vendor and receivables management, process and controls advisement, and customized reporting. Offering flat rate pricing, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.