Any increase in transportation costs can significantly degrade a company’s budget in a major way. The negative impact generated by this added expense can be felt immediately. Do you know where your transportation costs go?
Just for perspective, transportation costs can composite anywhere between 4% and 10% of a corporation’s overall expenditures. That can consume a large amount of your captial.
If you are looking to cut down your business costs, consider beginning with your transportation practices.
Check out these five tips that will help reduce your business’ transportation costs:
Reevaluate your delivery procedures
The standard rate of satisfaction for trucks on U.S. roads is 67%. The pressure put on trucking companies to improve their transportation and satisfaction rates is forcing corporations to move towards more aggressive methods of cost-cutting. Sometimes to cut back on expenses, you need to get creative with your cost-cutting techniques. Consolidating vehicles is an example of one of the many solutions available to trucking companies that effectively cut costs while improving their ratings.
With the current financial state of the COVID-era, companies have had to become creative to meet the demands of their clients. While the number of orders may be less, many businesses still find the regularity to be the same.
Here are a few steps that can help reduce transportation expenses:
Wisely manage the fluctuating rate of delivery transports.
Minimize travel costs by seeking better and shorter routes.
Ship in smaller amounts at low prices.
Pay close attention to the peaks and hollows of activity, and plan accordingly.
These steps will allow companies to execute better management over their transportation, increase their inventory of new and seasonal products, and boost their promotions.
Many transportation companies are integrating their systems to save money. If your transportation company is not participating in this practice, the recommendation is to switch to one that offers this solution. This procedure often saves businesses a lot of time and money. All it requires is their willingness to work with their competitors.
Optimization of transportation equipment
When it comes to buying a vehicle, self-financing is one of the worst options available to you. According to experts, it is better to take out a loan, as the cost of financing proves to be the cheapest option in the long term. Long-term leasing allows you to have better tax-related benefits.
Another advantage to leasing is that after you decide to lease the vehicle, property, equipment, etc., you can either repay the loan, expand the lease, or obtain the property (depending on the buying rates defined in the lease agreement).
Regarding the lasting lease method, this does not always mean you can end up owning the property or asset at the end of the lease. Some leases require that the asset be returned or that you renew the lease. This type of lease is a good option when you only need something for a period of time.
For insurance: It is important to note that everything is negotiable. Often, insurance companies have wiggle room ranging from 10 to 20%.
If transportation costs are an issue for your business, it may be best that employees use their own vehicles while getting paid moderately for their miles. This will also save on insurance and maintenancecosts and the tax on company vehicles.
Inflate tires and shut off the air conditioning
While traveling at an average rate of 65 mph, air conditioning can shave off 3 miles per gallon of fuel. Recklessly blasting the A.C. could cost your company a small fortune in fuel over-consumption.
Overall, you can see there are many ways you can save your business on transportation costs. It all comes down to what works for you and your business’ specific needs.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
When most think of banking, they imagine standing in line or waiting behind other cars waiting their turn to make deposits or withdraw cash. The first sign of automation was the ATM, but we have come a long way from the ATM in bankingconvenience. Now you can use a computer or an app on your smart device.
Though most traditional banks offer similar options to online banking institutions, there are some reasons that you should heavily consider online banking. These banks are purely online with no brick and mortar option, which can be difficult if you have to make a cash deposit. However, most people don’t deal with cash, and those who do regularly may not want to use online banking options. Here are four reasons online banking beats traditional banking.
Convenience
The best thing about online banking is the convenience it offers instead of driving to a bank and waiting in line to complete a transaction. While both traditional banks and online banking institutions both offer similar services for convenience regarding online banking as opposed to traditional banking, there are some significantdifferences. However, the ability to do banking anytime instead of just during bankers’ hours, e-deposits of paper checks, and the ease of transfers between accounts are some of the conveniences both extend to their customers.
Lower Fees
Due to online banks not having a high overhead like traditional brick and mortar banks, they can reduce or even get rid of fees. Traditional banks have to pay staff and keep up with building maintenance and pay bills related to the building, while online banks have less of these expenses. Most online banks have no to low overdraft fees and generally don’t have any minimum balance fees. Many online banks also offer free withdrawals from ATMs and often refund fees charged by the ATM operator.
Online banks are attracting new clients with lower fees than traditional banks who rely on fees as part of their revenues.
Higher Interest Returns
While almost every bank offers savings accounts that earn interest, online banks generally offer significantly higher rates for the same justification. They can offer low to zero fees and low operating expenses. While savings accounts are certainly not going to be a get wealthy fast alternative no matter the banking institution, the variations in the traditional bank interest rate and the online bank interest rate will add up to a significant difference in the long-term.
Traditional banks normally offer 0.01% annual percentage rates (APR), while online banks offer between 0.05 and 1.5% annual percentage rates (APR). This adds up to more substantial savings, and if you are looking for a zero-risk way to increase your savings, online banks will give you the most money back.
Technology
Technology and innovation will again not be exclusive to online banks over traditional banks. However, the fact that a virtual bank is 100% built on technology will be on the cutting-edge of innovation in the banking industry. Their main focus is online and mobile device interface with banking. This technology means that online banking customers will continue to get the latest features and services possible and control their bank account.
The Drawbacks
There are two downsides to having an online bank account. As mentioned before, there is no capability to deposit cash, and online banks don’t have other services special to the traditional banking institutions. These services include notary services, loan negotiations, safe deposit boxes, and other services requiring in-person communication. Also, online banks often don’t offer CDs, brokerage accounts, or insurance products, which most traditional banks offer, although some online banks offer those products and services.
These downsides can be conquered in a few ways. You can still keep a traditional bank checking account free to use for cash deposits or open a safe deposit box. Other institutions will offer other services you may need, or you can search to find an online bank that has the services you need since some do offer brokerage accounts and insurance products.
Conclusion
Online banking has some distinctive benefits regarding the savings on fees and the higher interest savings accounts. These reasons speak strongly about choosing online banking for your primary banking needs. Though there are drawbacks, those can be overcome though you may prefer to continue to use your traditional brick and mortar bank.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
One of the most challenging things to do as an employee is to ask your boss for a raise. Most people will say they don’t ask even though they deserve it because they find the process of asking for a raise to be stressful. If you have improved and built upon your skills or increased your responsibilities, you should get a raise. If you don’t ask for one, it is to your detriment as the worst they can say is no, but they may say yes.
If you have confidence in your work and have been with the company or within your current position for a long time, you have every reason to go after a raise in your income. Here are five tips that will help you get that raise.
Timing
There is a saying that says, “Timing is everything.” This saying is true when it comes to getting a raise. While you should look for the best timing to ask and increase your chances of success, you have to be careful not to let timing become the excuse not to ask. The perfect time to ask that gives you the best opportunity for success will vary depending on the person you are asking and your company’s operations. If there is a hiring freeze or other company financial adjustments, you should wait until the company is in a better place.
Follow Internal Protocol
While you may deserve every penny of a raise, if you ask for it inappropriately or ask a person who has no decision-making capacity, your request may be declined. Make sure you know the internal protocol relating to asking for a raise. Some companies give that power to management while others consider all employee salary increases once a year based on their performance review.
Prepare a Presentation
A presentation can include visual aids or PowerPoint, or it can be a well-planned oral presentation. While your presentation should be assertive, it must be kept short and to the point. If you can’t convince your boss you deserve a raise in less than two or three minutes, then your performance may not hold up to the ask. When you walk into your boss’s office, they should already know you deserve this salary increase from your outstanding job performance and service record.
Focus on the Company
When asking for a raise, you must focus on yourself and focus on the company. You must show that you value the company and understand that it is a business. Showing this understanding and value and how you fit into it as an employee and how you increase the company’s worth will help your chances of getting a raise and getting the amount you desire.
Avoid Specific Salary
Some may argue that you should ask for the exact amount you would like to make when asking for a salary increase. However, it has been proven that asking for a range of salary increases your chances of not only receiving a raise but getting more than you expected. By giving a range with the lowest end of the range being the lowest acceptable amount and the high end of the range shooting for the stars, you guarantee that you will be satisfied with the amount of your raise is approved.
Conclusion
Here are some strong statistics that should encourage you to go for that raise with confidence. Of those who receive a raise, roughly 40% receive what they asked for and about 35% more than they asked for, leaving the other 25% to receive less than what was proposed. The point is the odds are in your favor that if you ask, you shall receive. It’s time for you to ask for the raise you deserve. If they say no, you are no worse off than you are before you ask.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Bookkeepers are the need of every single business, whether small or large. When starting a small business, having a bookkeeper can be invaluable and define its success or failure. When obtaining financing, it would be in your best interest to hire a professional bookkeeper rather than attempting to handle the business’s books on your own. On starting a small business, bookkeeping is something that defines the success or failure of a business.
It might be a challenge for an employer to hire the right professional bookkeeper who is skilled and affordable. These challenges can be overcome by understanding what your business needs when it comes to bookkeeping. Here are five qualities to look for in a professional bookkeeper.
Knowledge of the Latest Technology
At present, the world is making use of technology to increase its productivity and stay competitive. Today, bookkeepers must not only know standard bookkeeping, but they also need to be tech-savvy and understand how to use the most efficient accounting and bookkeeping technology. Furthermore, a professional bookkeeper needs the skill to point out any inaccuracies in the data going through the technology is a necessity. Staying in touch with innovation should be the core skill of a bookkeeper, for example, knowing software that helps run specific niches of the business.
Great Communication Skills
The work of a bookkeeper isn’t bound to a single thing. Instead, the person must have the ability to work alongside other teams. For this reason, the bookkeepers need to have great communicationskills to convey their message properly.
The world has evolved so much that it has taken the shape of a global village, where one country can work for another country quite easily. A business owner looking to grow his business must get hired by people of other countries. A business will get not only international clients but also the benefits of foreign exchange currency. Communication can be a call, mail, or even a social media message. This is why a bookkeeper must have great verbal as well as written communications skills.
Education in Basic Accounting
A bookkeeper must be good at accounting basics and have experience in bookkeeping to become an expert in their skills. Employers are looking for skilled bookkeepers with the appropriate education and experience to entrust with their finances, which are of high importance to any business.
Every bookkeeper must have a basic knowledge of the principles of specialized bookkeeping. Professional certification is a must for any individual in the field. Gaining experience and knowledge by working under a supervisor is a plus for any bookkeeper desiring to expand their career. The experience gained makes a bookkeeper a professional and in demand by businesses both large and small.
Accuracy
Accuracy is critical to the bookkeeping professional. A single error of one digit can cause tremendousproblems. Attention to detail is a skill that all bookkeepers should possess, as accounting mistakes can destroy even the most successful business in the products or services they offer. It is understandable that people, even professional bookkeepers, are human and can make mistakes. However, they should be skilled and detail-oriented enough to catch and correct any mistakes before any damage can be done.
Organization Skills
One of the most important skills to look for in a professional bookkeeper is their organizational skills. A bookkeeper who knows how to organize their data and keep records up to date will be successful, and therefore so will your business. Working with a lot of unorganized data is a part of the job, but a bookkeeper can save a lot of time through proper organization.
Conclusion
Besides the five skills stated above, a professional bookkeeper needs to be committed to what they do in the business. Through this commitment, a professional bookkeeper shows that they valuetheirclients and their business. This value makes them important to the companies they work for and strengthens the business by keeping on top of finances.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Understanding Consumer Behavior for Business: Grow Your Business
Understanding consumer behavior for business means systematically studying how your customers discover, evaluate, and decide to buy—so you can design smarter offers, sharper marketing, and better experiences that drive measurable revenue growth and lasting loyalty. When you analyze what your customers actually do (not just what they say), you can tune your products, pricing, and messaging to match real demand, and that alignment is where sustainable growth lives.
Over two decades leading Complete Controller, I’ve had a front-row seat to thousands of small and midsize businesses across nearly every industry you can name—and one pattern repeats: the founders who genuinely understand their customers’ behavior make faster, clearer decisions and grow more profitably, even in turbulent markets. In this guide, I’ll walk you through how to turn consumer behavior insights into practical, week-by-week shifts in your marketing, sales, and service—changes you can measure directly on your P&L. You’ll leave with a working knowledge of the buyer journey, a framework for segmentation and personas, and a 90-day roadmap to put it all into motion.
What is understanding consumer behavior for business, and how does it grow your company?
It means systematically studying how and why customers decide to buy, so products, pricing, marketing, and service align to grow revenue, profit, and loyalty.
Growth happens by mapping the full buyer journey, from first touch to repeat purchase, and removing friction at every step.
Consumer decision-making and purchasing psychology help sharpen sales funnel optimization and improve marketing ROI.
Market segmentation and buyer personas help focus resources on the highest-value customers and offers.
Customer satisfaction metrics and retention data reveal where strategy adjustments can improve long-term growth.
Understanding Consumer Behavior for Business: Core Concepts You Can Use Today
Real growth starts with knowing what you’re observing and measuring—not relying on gut feelings about your customers. Consumer behavior is the study of how people search for, evaluate, purchase, use, and dispose of products and services across the entire customer journey.
Consumer behavior analysis translates those actions into patterns you can act on—which channels bring quality leads, which offers convert, and which experiences keep customers around.
Key drivers of consumer decision-making
Consumer decision-making typically follows five stages: problem recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior. Each stage is an opportunity to influence purchase intent.
Emotional drivers: trust, identity, social proof, fear of loss
Contextual drivers: time pressure, device, economic climate, peer behavior
Behavioral economics shows up in everyday business through framing (how you present options), anchoring (comparison pricing), and social proof (reviews and case studies). Used ethically, these tools guide better choices for your customer and your bottom line.
From Theory to Reality: Mapping Consumer Behavior to Your Buyer Journey
Most articles stop at definitions—but growth comes from mapping behavior to your actual buyer journey and sales funnel. The journey moves through awareness, consideration, decision, post-purchase, and loyalty—and each stage maps directly to a funnel activity you control.
Analyzing the customer journey to increase sales
Start by listing every touchpoint: ads, website pages, discovery calls, proposals, onboarding emails, support tickets, renewal notices. For each, identify the customer’s goal, your goal, friction points, and conversion metric.
Where do prospects drop off?
Which paths correlate with higher order value or longer retention?
Which messages precede your best customers’ purchases?
When we mapped our own funnel at Complete Controller, we found prospects who consumed at least two educational resources—say, a webinar plus a guide—closed at nearly double the rate of those who didn’t. We rebuilt nurturing to deliberately drive that behavior, and we ended up with a leaner funnel, better-fit clients, and stronger close rates.
Your customer data tells a story. Complete Controller helps you turn it into smarter business growth.
Segmenting and Targeting: Turning Customers into Clear Buyer Personas
Broad averages hide your most profitable niches. Market segmentation lets you find and serve the right customers with far more precision.
A buyer persona is a data-informed profile of a key segment—their goals, frustrations, preferred channels, objections, and decision triggers. Sharper personas mean sharper messaging and smarter pricing tiers.
Case study: Battery life and behavioral signals
Feefo documented how analyzing reviews revealed smartphone buyers complaining about short battery life on competing products. A brand that emphasized longer battery life in both design and messaging captured outsized attention in a crowded market.
Takeaway: Mine reviews—yours and competitors’—for recurring frustrations and wishes. Build offers around those behavioral signals instead of generic claims.
Inside the Mind: Purchasing Psychology, Brand Loyalty, and Retention
Once you’ve attracted a customer, growth depends on what keeps them coming back. Customers rarely run exhaustive analyses—they lean on cognitive shortcuts.
Cognitive shortcuts that shape purchase intent
Brand recognition and reputation
Star ratings and testimonials
Risk reducers (guarantees, trials)
Simplicity (fewer choices, clearer next steps)
Social proof is enormous here. A BrightLocal survey found that 98% of consumers read online reviews for local businesses, and 76% read them “regularly” or “always.” If you’re not actively shaping your review presence, you’re letting strangers narrate your brand for you.
Why retention is your highest-ROI lever
Retention isn’t glamorous, but the math is. Harvard Business Review reported that a 5% increase in customer retention can lift profits by 25% to 95%. That’s why behavioral retention work belongs near the top of every owner’s priority list.
Customer retention strategies rooted in behavior:
Identify leading indicators of churn (drops in logins, fewer orders, rising complaints).
Build outreach playbooks triggered by those signals.
Reward positive behaviors—referrals, high engagement—with targeted incentives rather than blanket discounts.
Track the metrics that matter: NPS, CSAT, CES, retention rate, and Customer Lifetime Value—segmented by channel and behavior so you can see which experiences create your most profitable customers.
Turning Data into Action: Practical Consumer Behavior Analysis
Insight only pays off when it changes your decisions. The good news: you don’t need a massive budget to start.
External sources: customer and competitor reviews, social comments, industry reports
A simple consumer behavior analysis workflow
Define your question. Example: “What behaviors predict a high-CLV customer?”
Pull the data. Look at repeat orders, contract length, service usage, referrals.
Compare groups. Contrast high-CLV vs. low-CLV customers—what channels, content, and onboarding patterns differ?
Test one change. Adjust your funnel to encourage the high-value behavior (mandatory onboarding calls, recommended content paths).
Measure and iterate. Track impact on satisfaction, conversion, and retention.
Shaping Behavior, Not Just Reacting: Proactive Strategies for Growth
The real edge comes from influencing behavior early and intentionally. McKinsey’s work on the “next normal” found that lasting change comes from new beliefs, new habits, and new context cues.
Design choice architecture with care
Too many options paralyze buyers. In the famous Iyengar and Lepper jam study, a 24-flavor display drew attention—but a 6-flavor display drove far more purchases (about 30% vs. about 3%). Limit choices, default customers into the option that serves them best, and present a clear good-better-best structure.
Salesforce recommends tailoring incentives to different buyer types—loyalty rewards for habitual buyers, variety bundles for explorers. Influence ethically; never manipulate. Long-term loyalty rewards transparency.
At Complete Controller, we noticed prospects often underestimated the complexity of their bookkeeping issues and delayed getting help. We introduced a free books health check as the default first step, which shifted behavior from vague shopping to concrete assessment—faster decisions, better outcomes on both sides.
Your 90-Day Roadmap to Apply Consumer Behavior Insights
Days 1–30: Audit and map. Document your customer journey, draft your top three buyer personas, and pull baseline satisfaction and retention numbers.
Days 31–60: Run focused experiments. Optimize one critical funnel stage, launch one segmentation-based campaign, and improve one retention play for at-risk customers.
Days 61–90: Measure, refine, standardize. Compare new metrics against baseline, keep what works, document the playbooks so your team can run them without you.
Final Thoughts: Make Consumer Behavior Your Quiet Competitive Advantage
When you ground your strategy in real consumer behavior—not assumptions—you make clearer decisions, build campaigns that resonate, and create experiences customers happily pay for again and again. I’ve watched businesses double revenue without launching a single new product, simply by aligning their offers and operations with how their customers actually buy.
Start by mapping your buyer journey, segmenting your audience, and testing small behavior-informed changes. You’ll see measurable lifts in conversion, satisfaction, and retention within a quarter—and growth will start feeling less like guessing and more like engineering.
If you’d like seasoned support applying these ideas to your own books, customers, and growth strategy, my team and I are ready to help. Visit Complete Controller to see how we combine clean financials with practical consumer behavior insight to build healthy, resilient businesses.
Frequently Asked Questions About Understanding Consumer Behavior for Business
What is consumer behavior in business?
Consumer behavior in business is the study of how individuals and groups search for, evaluate, purchase, use, and dispose of products or services—and the reasons behind those actions across the full customer journey.
Why is understanding consumer behavior important for business?
It helps you design products, pricing, marketing, and experiences that match how customers actually think and buy, leading to higher sales, stronger marketing ROI, and deeper customer loyalty.
How does consumer behavior help with marketing?
By revealing how customers research, compare, and decide, consumer behavior insight lets you pick better channels, craft more relevant messages, and time outreach to each stage of the buyer journey.
What factors influence consumer buying behavior?
Personal needs and income, social and cultural norms, emotions, perceived risk, brand trust, and context (timing, device, economy) all shape buying behavior.
How can a small business analyze consumer behavior on a budget?
Start with data you already own—sales records, website analytics, reviews, and support interactions. Look for patterns in who buys, what they buy, and when they churn, then test small offer and messaging changes and track the results.
Iyengar, Sheena S. and Mark R. Lepper. (2000). When Choice Is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology. https://doi.org/10.1037/0022-3514.79.6.995
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Jennifer BrazerFounder/CEO
Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.
Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.
What is an investor? An investor is a person or firm that has invested in a small business or venture and is interested in that business or project’s success or failure. When it comes to small businesses, a business can rarely get started or continue to operate without investors. As the owner, you are the ultimate investor; however, you must keep other investors happy because unhappy investors can trigger challenges and eventually affect your business.
Some of the adverse effects are continuous communication that is excessive and distracting, asking for changes within the business that cause setbacks, and issues between the investors and key staff. Here are six steps to keep your investors informed and satisfied.
Communicate
The truth is communication is key to every relationship in your life. Your relationship with investors is the same. If you have frequent and important contact with your investors, they will have no cause to be excessively involved in the company. When connecting, it is also essential that you are transparent and honest, even when you may need to deliver bad news. Most investors appreciate rare setbacks or problems, but they will often stick with you through good times and bad if you are upfront and communicate clearly.
Actively Listen
Investors will have ideas and suggestions. Even if you don’t use their suggestion, they want to feel like they have an influence, and it is being received. Investors are interested in the business’s total triumph; hence, they should be able to interject ideas and views. Actively listening is beneficial to the owner because some of their proposals may fix a problem, grow the company, or inspire growth and innovation. Keep In mind that investors are in it for the return on their investment, so they will continually be coming from a place with the business’s best interest in mind.
Manage Expectations
Managing expectations is directly related to the economicoutcomes of the company. It is also about managing opportunities for connection, communication, and the investor’s direct interest in your business. Though it would be a perfect world if every business collaborator invests and is a silent partner, that is commonly not how it is in the real world of the small business. Managing expectations will ensure you and your investors are on the same page and avoid any surprises.
Strong Leadership
Investors ought to see powerful leadership within your company. Regardless of interaction or management of expectations, if your leadership is weak, no talking will overcome that with the investors. An investor needs to feel their investment will pay off with an owner who knows how to lead the business to make a profit and be successful.
Have a Service Level Agreement
Like managing expectations, a service level agreement is a way to outlineyour and your investor’s awareness of what is expected to be produced. Having an agreement on production and return on their investment will ensure no one is unclear on the objectives.
Investors Are People
We need to remember that investors aren’t some unrelatable individuals. They are people who have an interest in your company, just like you have as the owner. If you keep that mindset, it will make it simpler to look out for their benefit. Handle them as you would want to be handled if you were the investor, and they were the owner. What would you need to be happy? What information would you want to know? What would you expect of yourself?
The bottom line is you and your investors carry the same goals and needs when it comes to your business. Taking these steps will ensure that your investorsarehappy, and the relationship remains mutually beneficial.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Social media can be an effective platform to advertise to billions of people who actively use them worldwide. Many of these platforms support the targeted audience options and charge very little as compared to the gains they offer. Nearly 50% of social media marketers say it provides increased sales if used correctly.
Below are some of the largest and most cost-effective social media platforms that can be utilized to advertise to billions of people.
Facebook
The largest of all social media platforms is Facebook because it has the largest number of users worldwide. With around 1.32 billion active users every day, Facebook has become the most powerful platform in terms of audience exposure.
One of the best features Facebook provides to business pages is advertising. Using Facebook to advertise makes several options available with different pricing. It provides pages with a “post-boosting” option, which lets the owner choose between various age ranges, the area or country in which the owner wants to advertise, and how many days. It means that Facebook lets the business select their target audience with just three to four clicks; in an instant, the advertising post reaches the specified audiences. The best thing about this platform is the cost and exposure, most of the time cost is less than one dollar, but it can increase exponentially with the range of audience to be targeted and days of advertisement.
Conversely, if the users are not engaging enough with the advertising posts, it limits the audience. Facebook stops bothering them by showing the posts from a particular page. Hence, it is vital to keep the audience engaged by conducting polls that ask for opinions generating the most engaging content.
With all these features, Facebook is the best platform to reach and address a targeted audience as it couples the ease of use with highly cost-effective advertising.
Instagram
The second tool that can be used to advertise a business is Instagram. Instagram is also owned by Facebook and has a large audience. What is best about Instagram is its visual representation. According to studies, only 6% of the total content is read by users on a social media platform. Another study suggests that 80% of people remember a picture they see rather than what they read. Instagram lets the businesses do the talking through visuals as opposed to text. 60-second videos do not let the users get bored. Instagram must appeal to 800 million active users each month, so it advertises through suggestions for following hashtags and sponsored content. The visual part of Instagram makes it more interesting, and thus more engaging.
Twitter
With almost 330 million active users per month, Twitter is the third-largest social media platform. Twitter limits the number of written characters, so for a business to advertise on Twitter, it is recommended to use an image that describes an offer or product as accurately as words would. An average Twitter user spends an extra $162.00 on shopping. A study found that nearly half of females Twitter users get to know about offers from the platform, so it creates countless opportunities for advertisers. It costs nothing to advertise on Twitter, but it is important to back your ad with the website to get actual and detailed information driving traffic towards the website.
Pinterest
Number four is Pinterest, with 175 million users using it each month. It is all images, and as a result, engages the audience as effectively as Instagram does. Pinterest is the best platform to boost online shopping stores related to women because it has 81%, female users. It is best suited for promotingblogsand websites through advertising at a low cost.
The key to advertising success is using the right and engaging content on the platform that best suits your target market.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Investments can come in many forms, whether it be passive or active income, short or long-term investments that will be fruitful in the future. If you are looking to be financially healthy and have great savings for your financial goals, you have to consider longer-term investments. The best way to determine your investment options is to hire a financial advisor to help you get the best terms. Even if you hire a professional, you should know about good long-term investments and their entail. Here are eight long-term investments you should consider for your financial future.
Growth Stocks
Growth stocks are investments in businesses with the potential for great growth. This high level of growth generally offers high returns on investment. These stocks don’t regularly pay dividends since most of these businesses’ profits get invested back into the corporation. Dividends largely come once the expansion begins to decelerate. If you are in for the long-haul, this sort of stock can pay off over time because growth stocks have steadily been the greatest stock performers on the whole.
These stocks are deemed higher risk because they can be susceptible to market variations. However, if you hold on to the stocks’ long-term, riding out those down times is all the shareholder needs to do to get a long-term payoff on their stock.
Stock funds
Stock funds are mutual funds and an excellent long-term investment for those who don’t have time to study stocks individually to invest. The stock fund’s return is based on the average return of all the businesses in the fund. Stock funds are commonly diversified, pulling in various businesses, not all in the same industry. This variation benefits over keeping it all in the same industry for those times specific industries will have a decline as a whole.
Stock funds are less risky than growth stocks because they are mutual funds with diversification. But they do still carry some risks in the market, of which you should be aware.
Bond funds
Bond funds are when a company or the government issues bonds investors can purchase. The company or the government pays the holder of the bond a specified amount of interest each year. At the end of the bond term, the bond’s issuer pays back the initial investment. Bond funds are a smart long-term investment due to their diversity and lower risk.
While a stable long-term investment, bonds have a smaller payoff, so if you are looking for higher return ratios, they may not be worth the investment.
Dividend stocks
A dividend stock is a stock that produces a recurring cash payout. Dividend stocks are often invested in because they generate a steady income. Dividend stocks are the best for growing dividends over time. Like with all stocks, they are the higher risk option because of the lack of diversification and market instabilities’ susceptibility. But they are a good resource of passive income when they are doing nicely as the dividends are paid out every quarter.
Real estate
Real estate is a great investment for flipping or the passive income generated over time as a rental property. Real estate is an excellent long-term financial investment because you can sell at any time if you need the lump sum revenue, or you can keep it for the long-term to earn monthly income.
Small-cap stocks
Small-cap stocks are almost like growth stocks, the main difference being that the businesses are relatively small. If you stay with small-cap stocks long-term, the pay-off can be considerable if the business you bought stock in grows significantly.
Robo-adviser portfolio
Robo-advisers are excellent if you don’t want to invest on your own. Robo-advisers leave the investing solely up to an expert. All you have to do is deposit capital into the Robo account regularly, and an investment professional automatically invests it based on your goals. The Robo-adviser is another diversified type of portfolio, which makes it have a high rate of return. It is also extra stable because of diversification, but that adds to its lower rate of return.
IRA CD
An IRA CD is a good choice if you’re risk-reluctant and want an assured income without any risk of loss. Like the name says, this investment is just a CD inside an IRA. And inside a tax-friendly IRA, you’ll escape taxes on the interest you accrue, as long as you stick to the plan’s rules.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Home mortgage refinancing is not always that easy to manage, especially when it comes to lenders who have stringent policies and lengthy approval procedures, making it even more difficult to request a loan. Homeowners today need to be diligent and well-rounded to qualify for a loan, with a healthy income, healthy credit, and excellent value in their home. Before deciding if you should refinance your home mortgage for a loan, you should ask yourself a few questions.
Do I have equity in my home?
If Possible, homeowners should have 20% equity in their homes before signing up for a loan or paying private mortgage insurance. The lack of equity can negatively affect the advantage of refinancing and make homeowners owe more than their home’s value. Going for mortgage refinancing without sufficient equity reduces a property’s value. Another issue that impacts qualifying for the loan is the mortgagor’s credit score. To be eligible for refinancing your mortgage to get a loan, you must have a good credit rating, generally as good as or better than when you acquired the original loan that establishedyourmortgage.
What are my Financial Goals?
Most homeowners choose to refinance to reduce their monthly payments. A mortgage calculator may help you in determining your repayment plan and reduce the interest amounts. Many people that refinance are doing so with different terms than the original mortgage. There needs to be a continued focus on your overall financial goals and not only the paying back of your mortgage, whether refinanced or not.
What are the terms of the current loan?
While refinancing your mortgage, an important question to ask is about the terms and conditions of your current loan. Terms and conditions, interest rates, and expected and unexpected fluctuations are the most significant economic concerns when homeowners are borrowing. Borrowers need to steer clear of variable rate loans and stick to fixed-rate loans to protect their assets during recession or inflation.
When refinancing your home, you need to have a plan and should be certain about how long you intend to live in the home. Generally, financial professionals who specialize in mortgages will advise on rates and refinancing based on your financial abilities and utilize the terms and conditions of your current loan to help negotiate the terms of the refinancing of the new loan.
Is my credit score high enough?
As a borrower, your credit score is crucial and plays an important role in determining the mortgage rate you can get when refinancing your mortgage. If you have a score of less than about 650, you may find it difficult to refinance your home mortgage. Ideally, you have a score of over 720 to secure a loan through your mortgage refinancing. In some cases, more is expected when refinancing a mortgage because they will look to see if you have paid your mortgage on time up the point of your refinancing application.
Do I have a second mortgage or line of credit?
Whether you are getting a first-time mortgage loan or refinancing your current mortgage, it can be an issue if you have multiple loans out. One of the issues is that a lender may not be willing to extend a loan from refinancing your mortgage if you have multiple loans or lines of credit. When determining whether to refinance your mortgage, lenders tend to be more stringent when deciding if they will refinance your mortgage.
Conclusion
The most valuable thing to remember is that you thoroughly question whether you qualify to refinance your mortgage to obtain a loan. You also need to ask yourself if you should do it because it will put you on the path of starting over when paying off your home.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Mastering Change: Effective Strategies for Workplace Transitions
To handle change in the workplace, start by communicating transparently about reasons, impacts, and timelines while providing training, cross-training, and emotional support to build resilience and adaptability among your team. Creating this foundation transforms potential chaos into opportunity, turning skeptical employees into champions of progress.
As the founder of Complete Controller, I’ve guided businesses through mergers, tech overhauls, and remote work shifts for over 20 years. One truth stands out: 70% of organizational changes fail without proper management, costing companies millions in lost productivity and employee turnover. Yet when we implemented our cloud transition using structured change management, we cut onboarding time by 40% and watched resistance transform into enthusiasm. This article reveals the exact strategies that turn workplace transitions from costly disruptions into growth catalysts.
How do you master change and handle change in the workplace?
Handle change in the workplace by following a structured model: prepare employees, communicate clearly, provide training, involve stakeholders, monitor progress, and celebrate wins
Preparation builds awareness through early meetings explaining the “why” behind shifts like new schedules or tools
Clear communication via regular updates, check-ins, and feedback forums minimizes uncertainty and fosters trust
Training and resources, including cross-training, equip teams with skills for new roles or processes
Ongoing support like empathy, role clarification, and recognition sustains momentum through transitions
Why Employees Resist Change—and How to Overcome It
Research shows 37% of employees actively resist workplace changes, but understanding their specific fears unlocks the path to acceptance. The top resistance triggers include lack of trust in leadership (41%), not understanding why change is happening (39%), and fear of the unknown (38%). At Complete Controller, we discovered that addressing these concerns head-on transforms resistance into support.
During our major software rollout, we held “fear-sharing” sessions where teams voiced concerns without judgment. This simple act of listening and responding increased participation by 25% post-implementation. The key is recognizing that resistance stems from valid human emotions, not stubborn defiance.
Common emotional barriers to handling workplace change
Fear of failure: Validate emotions and offer low-risk pilots where mistakes become learning opportunities
Information overload: Break changes into digestible phases with clear, achievable timelines
Loss of competence: Provide skill-building workshops that restore confidence in new systems
Disrupted relationships: Create cross-functional teams that maintain social connections during transitions
The 6-Stage Model to Handle Change in the Workplace Effectively
After managing dozens of transitions at Complete Controller, I’ve refined a comprehensive framework that consistently delivers results. This model transforms abstract change concepts into actionable steps that any organization can implement.
Preparation: Assess organizational readiness by surveying teams, identifying potential roadblocks, and setting SMART goals. Create change champions from respected employees who can influence their peers positively.
Communication: Launch transparent channels including weekly updates, Q&A forums, and one-on-one check-ins. Share the strategic vision while acknowledging challenges honestly.
Training & Onboarding: Structure learning with role-specific checklists, video tutorials, and hands-on practice sessions. Build confidence through repetition before expecting full adoption.
Involvement: Engage employees in shaping implementation details. Companies using employee-driven approaches complete changes 33% faster than those using top-down methods.
Monitoring: Track progress through weekly pulse surveys, productivity metrics, and informal conversations. Adjust course based on real feedback, not assumptions.
Celebration: Recognize both small wins and major milestones publicly. This reinforcement creates positive associations with change that carry forward to future transitions.
Cross-training as a core transition tool
Cross-training builds organizational resilience by creating versatile teams ready for any shift. At Complete Controller, every bookkeeper learns at least two additional roles, ensuring continuity during absences or restructuring. This investment pays dividends through reduced hiring costs and increased employee engagement.
Southwest Airlines demonstrates how proper change management creates competitive advantage. When implementing new reservation systems, the airline faced significant resistance from experienced staff comfortable with legacy processes. Instead of forcing adoption, leadership engaged skeptical supervisors as partners in the transition.
The company president personally addressed workforce concerns, explaining strategic importance while acknowledging valid worries. Cross-functional teams tested systems together, with respected supervisors serving as liaisons between management and frontline workers. After collaborative refinement and practice sessions, order-taking staff matched previous efficiency levels within hours of launch.
This approach mirrors our Complete Controller experience where involving skeptics in solution design turned our harshest critics into strongest advocates. The lesson: respect breeds cooperation.
Position-Specific Processes for Smooth Transitions
Generic change management fails because every role faces unique challenges during transitions. Creating position-specific documentation accelerates adaptation while reducing anxiety about new expectations.
For each role, document:
Daily task changes with before/after comparisons
New tools or systems specific to that position
Updated performance metrics and success indicators
Resource lists including training videos, mentors, and reference guides
Regular quarterly reviews keep these documents current while reinforcing continuous improvement culture. This granular approach reduced our new hire ramp-up time by 45% while improving retention during major transitions.
Building resilience in remote and hybrid teams
Virtual environments require tailored support strategies:
Schedule regular video check-ins to maintain human connection
Provide tech stipends for home office improvements
Create virtual coffee chats for informal team bonding
Offer flexible hours during adaptation periods
While everything’s shifting, your finances should stay clear. Complete Controller makes that happen.
Leadership’s Role: Modeling Change to Handle Workplace Transitions
Leaders who demonstrate adaptability inspire teams to embrace change confidently. During our cloud migration at Complete Controller, I personally tested every new system first, sharing both successes and struggles transparently. This vulnerability built trust while showing that perfection isn’t the goal—progress is.
Effective change leaders:
Admit uncertainty while maintaining optimistic vision
Seek feedback actively rather than waiting for complaints
Adjust personal routines visibly to model flexibility
Share learning moments that normalize temporary discomfort
Organizations with strong change leadership see 264% greater revenue growth compared to those with weak leadership. The financial impact proves that managing human elements drives bottom-line results.
Empathy and mental health support during transitions
With 83% of employees experiencing change fatigue lacking adequate support resources, mental health considerations become business imperatives. Burned-out workers are 54% more likely to quit, creating expensive turnover cycles.
Practical support strategies include:
Offering mental health days specifically for processing changes
Providing access to counseling services or employee assistance programs
Creating quiet spaces for decompression during work hours
Training managers in recognizing stress signals early
Measuring Success and Building Long-Term Adaptability
Track concrete metrics to validate change management investments:
Employee retention: Target 90%+ during transition periods
Engagement scores: Monitor weekly pulse surveys for trend shifts
Productivity metrics: Compare output before, during, and after changes
Time to proficiency: Measure how quickly teams reach previous performance levels
Regular “change drills” that practice small adjustments
Innovation time where employees experiment with new approaches
Failure celebrations that reward calculated risks
Cross-department rotations building organizational perspective
SMART goals for workplace transitions
Set specific targets like:
“90% of employees complete new system training within 30 days”
“Customer satisfaction maintains 95%+ throughout transition period”
“Implementation stays within 5% of original budget projection”
“All departments achieve pre-change productivity within 60 days”
Final Thoughts
Successfully handling change in the workplace requires balancing structure with flexibility, communication with action, and business goals with human needs. Through two decades at Complete Controller, I’ve learned that organizations treating change as collaborative opportunity rather than top-down directive achieve faster adoption, higher morale, and stronger financial results.
Your next transition represents either expensive disruption or strategic advantage—the difference lies in preparation and approach. Start by auditing current change readiness against this framework, then involve your team in designing implementation that fits your unique culture. For expert guidance tailored to your business challenges, visit Complete Controller where our team transforms financial operations through proven change management strategies.
Frequently Asked Questions About handle change in the workplace
How do you communicate change in the workplace?
Communicate workplace change through multiple channels including all-hands meetings, written updates, feedback forums, and one-on-one conversations. Focus on explaining why change is necessary, what specific impacts employees can expect, realistic timelines, and available support resources while maintaining transparency about challenges.
What are the stages of change management?
The six essential stages include Preparation (assessing readiness and setting goals), Communication (sharing vision and addressing concerns), Training (building necessary skills), Involvement (engaging employees in implementation), Monitoring (tracking progress and adjusting), and Celebration (recognizing achievements to reinforce positive associations).
How can employees cope with change at work?
Employees can cope by maintaining positive mindsets, actively seeking feedback about performance in new systems, supporting colleagues through peer mentoring, taking regular breaks to prevent burnout, and viewing transitions as opportunities for skill development rather than threats to stability.
Why is cross-training important during transitions?
Cross-training creates organizational flexibility by ensuring multiple people can handle critical tasks, reduces single points of failure, builds employee confidence through expanded skills, fosters team collaboration, and maintains productivity when roles shift or employees leave during transitions.
How do leaders support teams through workplace change?
Leaders support teams by modeling adaptability personally, providing adequate resources and training, maintaining open communication channels, clarifying evolving role expectations, recognizing both effort and results, admitting their own learning curves, and celebrating progress milestones throughout the transition journey.
Sources
BDO USA. (2023). How Leaders Can Help Employees Deal with Change. https://www.bdo.com
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Jennifer BrazerFounder/CEO
Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.
Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
