Category: Content

Fintech is an emerging industry that is challenging traditional financial services through innovation. Fintech is challenging big banks with innovations like mobile telephony and big data. With hundreds of millions of investments, year-round mega-tech events, and business accelerators designed to launch start-ups on the global stage, Dubai has established itself as the leading Fintech hub in the region. The UAE accounted for 46.8% of fintech investments in the area in 2020. During this period, the Emirates raised a whopping 67.9% of funding.

To attract start-ups, especially in technology, you must create an attractive ecosystem allowing them to access this sector. It has access to regulation and financing, and Dubai, an international financial center, has created a $250 million FinTech investment fund. It is where our business accelerator program begins, where we enable start-ups to pitch their solutions to more than 30 financial institutions.

The Main Goal of Financial Technologies:

1. To increase the availability, quality, and range of financial services.
2. Reduce risks and costs in the financial sector and the cost of services for consumers.
3. Support the development of competition in the financial market.
4. Ensure the security and stability of banking processes.

An Overview

1. The total number of investments in Fintech in the world lags far behind the number of investments in 2019, which was at 168.5 billion US dollars. As of mid-year, the total investment in Fintech worldwide was around $30 billion.
2. The largest share of total investments in Fintech as of the middle of the year is in the Americas, where assets amounted to $14 billion. Total fintech investment in the Asia Pacific was $9 billion in H1 2018, and fintech investment in the EMEA region was $4.2 billion.
3. The Americas and countries in Europe, the Middle East, and Africa are currently on track for a new record annual growth in fintech investment. At the end of the first half of 2019, North and South America attracted $9.3 billion in US investments in VC, Asia – $6.6 billion, and Europe – $5 billion.
4. Corporate investment in VC remained strong, accounting for $15.1 billion in fintech investment globally. In the first quarter of 2019, the United States recorded a record value of transactions involving venture capital companies, which exceeded $3.2 billion; the value of transactions in the subsequent quarter amounted to almost the same amount.
5. M&A activity has declined across all world regions, with a particularly sharp decline seen against the backdrop of the mega M&A activity in 2019 and 2020. In the first half of 2021, the volume of M&A transactions amounted to USD 5.2 billion; in the second half of 2022, it was $8.9 billion.
6. Global investment in cybersecurity surpassed the 2019 record of around $600 million to reach $900 million.

Big Data

During quarantine restrictions, the development of the regulatory framework and government fintech acceleration programs accelerated. It was reflected in the growing attention to digital platforms, neo-banking, contactless payments, and Wealthtech class solutions. In Europe, there was a good dynamic in the Regtech solutions market, and in Southeast Asia, there was a good dynamic in cryptocurrencies and blockchain. In all regions, there is a trend of increasing attention to solutions for digital identification, security, and fraud prevention in financial transactions; there has been another growing attention to cloud platforms.

The Central Asian market is similar in the increased attention of regulators and government agencies to the development of Fintech. It contributes to the growth of interest, attraction, and the emergence of new solutions. However, investments are relatively modest, venture approaches are still not used so often, and the market continues to complain about conflicts between the requirements of various legislators and regulators, hindering its development. However, we can expect the emergence of new players, at least in the banking market, as early as next year.

Robotization

It is the automation of financial processes using robots and computer programs. For example, using robotization in banks has reduced the time for receiving applications from customers, simplified and accelerated customer risk assessment procedures, reduced the number of bank branches, and so on. In the future, banks will strive to ensure that office people solve only non-standard client tasks beyond machine algorithms and receive the top products and services online.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Your company indeed has huge office expenses but is not aware of it. How do you reduce paper consumption in your company? We believe that many costs are necessary when they are not, and proving to be an indicator that the processes in our company are not entirely efficient, in addition to not taking care of the environment.

To be responsible for paper consumption, reduce expenses, and have fast, efficient, and modern workflow and workflow management processes, you must start by reducing paper consumption.

Tips to Reduce Paper Consumption in Your Company

Printing paper is expensive. Toner, ink, paper, light, computer costs, and, above all, slow down your processes when working.

A small gesture like printing a document that does not need to be printed can become thousands of dollars, especially when you have many employees, printers, and several departments working with these completely obsolete systems.

In this regard, you should put some tips in place to reduce spending on paper and paper printing.

1. Make your invoices online with my management

First, you don’t need to print all the invoices you do with Excel. You can do them in your billing software, where they will be secure, and you will have automated backups to keep your data safe and protect its privacy.

Making invoices online will make the process easier. You will waste less time and be able to work more professionally.

2. Do not print your emails if it is not necessary

Printing emails is another one of those bad habits that end up affecting many companies. Printing a document or email to show it to an employee at another table, not even to our department head, is unnecessary.

We must get used to taking advantage of new technologies. Suppose all the information is in the cloud and is accessible to authorized people with a few clicks. In that case, everyone can check the data online, and there is no need to print reports or documents generated online, which can be read online.

3. Understand that information is constantly changing

Today, the changes are vertiginous. What may work today may not work tomorrow. For this reason, we must realize that the data must be accessible in real-time and reduce our dependence on the “photo finished” since what matters is today’s data, which could change utterly next month.

It is much more efficient and appropriate to the needs of the company to have a dashboard from which we can monitor our company’s performance indicators, which will help us have a greater awareness of the reality we face.

4. Manage your catalogs online

Large databases, inventories, and catalogs should be virtual. Our management program lets us update the information more quickly, and you will integrate the data with other data. At the same time, the data we save in Excel files will usually not be interconnected.

We must get used to working with software that facilitates integration since large companies’ databases involve managing much information and many details. Data can change, so what we have printed today and tomorrow may have no value because everything is outdated.

5. Virtualize your relationships with suppliers and customers

Through your internet, you can share information with suppliers and customers without printing documents to send them. The practical thing is not to work with each client differently but to have a standardized and automated system that helps you manage your work processes well. You can quickly control the creation of delivery notes, invoices, and other commercial or accounting documents using cloud management software that makes your job easier.

6. Virtualize your business; enter the digital transformation

Your company needs to prepare for the future. Companies that do not will be left behind. Technology is increasingly present in our lives. Therefore, if you have a traditional company and you have been making your invoices through Excel or other office software, it is time to rationalize all administrative work.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Certain situations lead us to make appointments for candidates to buy a property that becomes unproductive if you have not considered the potential buyer’s profile or have not accessed (or have not been able to access) information that previously served to know Housing in depth.

These hours and hours lost teaching a home that does not convince the client (or escapes its possibilities) can be avoided and reused to find the right property if we previously applied a series of filters before visiting the home. How do you ensure the best buyers for each floor?

How to Set Filters to Find Candidates to Buy a Property

The first thing is to divide and establish the actions and tools that automate these processes to the fullest. The maximum “time is money” should be a priority in any real estate agent, and any system or tool that serves to make the client who obtains the information he needs will mean considerable savings not only in visits but also in meetings, queries, emails sent, calls, etc.

Therefore, we must classify the filtering system through automatisms (tools and information visible from the web or portals) and the information provided by the client (budget, family situation, priorities.

Automatic Filters to Find Candidates to Buy a Property

We understand by automatic filters those that fall into the first category: the information or software that allows any interested party to know the property to the fullest so that without having to mediate any agent, they can assess whether the visit to the house can be productive or does not fit your interests.

Every property must have basic information such as the number of rooms and how they distribute the square meters of each of them, the exterior and interior rooms, and the height of the house. But also information beyond the address, the price, and the items described that might be advantageous or restrictive, such as the type of land, if there is a community elevator, the community fee, insulation, air conditioning, an elevation plan, etc.

All this must accompany tools that clarify/detail all this information, such as high-quality images, videos, etc.

For a greater degree of satisfaction and filter, virtual tour software allows the client to be the one who visits at will and with a degree of detail that corresponds to reality.

Mortgage calculators and automated chats (robots that answer questions through predetermined FAQs) are other elements that add to this first filter, including automatisms.

Personalized Attention Filters to Find Candidates to Buy a Property

Although all the tools described help (and much) this filtering in search of the ideal candidate, the management, and ultimately, the approval of a profile as valid must come from the agent. The sooner you make sure of it, the less time you will spend in the gestation of the sale, and with more determination, it will ensure you close it satisfactorily.

For this, the agent should not work as one of those bots or as a clerk or administration employee without further ado: we must escape the desire to fill the appointment schedule and ensure that each of them is arranged with a high probability of being able to close the sale.

For this, a previous personalized questionnaire can be used to find out if they are suitable candidates or if, from our experience, we feel that they are not facing the desired property. In the latter case, we must avoid rejection “just because” and advise them or kindly recommend another property in our portfolio.

This is the case, for example, of mortgage expenses: many clients make their calculations by adjusting their budget to the one indicated on the property file without considering key factors such as mortgage expenses, commissions, entry amount, etc. This dance of numbers can cause that at the time of having decided on the property, they do not reach what is necessary, causing frustration to both parties: the client who sees his ideal property escape and the agent who sees a sale escape as much as he had everything to close it. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Building Community Through Augmented Reality Innovation

Augmented reality community building transforms physical spaces into interactive hubs where people connect, collaborate, and create shared experiences that strengthen social bonds. As the founder of Complete Controller, I’ve spent over 20 years helping businesses leverage technology for growth, and I’m witnessing AR’s incredible power to turn passive audiences into engaged communities. The data speaks volumes: 73% of community organizers report higher engagement when using AR, while global mobile AR users are projected to reach 1.19 billion by 2028. This article reveals how AR innovation is reshaping human connection, from civic planning to social gatherings, and provides actionable strategies for launching your own AR community initiatives.

What is augmented reality community building, and why does it matter?

• Augmented reality community building uses AR technology to overlay digital elements onto real-world environments, creating immersive shared experiences that foster deeper connections and collaborative action
• AR breaks down geographical barriers by allowing remote participants to engage with physical spaces through their mobile devices
• Communities using AR see up to 60% higher engagement rates and 45% greater retention compared to traditional methods
• Unlike virtual reality, AR enhances rather than replaces real-world settings, making it accessible across diverse age groups and abilities
• Organizations gain data-driven insights through AR analytics, tracking user behavior to optimize experiences and measure community impact

The Foundation: How AR Transforms Community Engagement

Augmented reality fundamentally changes how people interact with spaces and each other by adding digital layers to physical environments. When Pokémon GO launched in 2016, it demonstrated AR’s potential by bringing 232 million users into real-world locations for shared experiences. Modern AR applications build on this foundation by adding civic purpose and sustainability goals.

AR community building works through three core mechanisms. First, it creates persistent digital overlays that transform everyday spaces into interactive canvases. Second, it enables real-time collaboration where multiple users can simultaneously interact with the same digital elements. Third, it provides immediate feedback loops that reward participation and track collective progress toward community goals.

Creating immersive experiences through gamification

Gamification drives AR engagement by turning community participation into rewarding experiences. Music festivals using AR navigation apps reduced crowd congestion by 30% while increasing attendee satisfaction through interactive maps and artist information overlays. Retail spaces leverage AR with 55% of applications in 2024, achieving 40% higher conversion rates than non-AR experiences.

The success stems from AR’s ability to blend digital rewards with real-world actions. Leaderboards, achievement badges, and collaborative challenges motivate continued participation. Communities report that AR scavenger hunts and location-based challenges increase event attendance by 83%, particularly among younger demographics who expect interactive digital experiences.

Encouraging participation through accessibility features

AR democratizes community involvement by removing traditional barriers. Voice-controlled AR interfaces enable visually impaired users to participate through audio descriptions of virtual elements. Location-based AR works effectively even without high-speed internet, as offline-first apps store content locally for rural deployment.

When co-designed with community input, intuitive icon-based interfaces show 92% adoption rates across age groups. This inclusive approach transforms AR from a tech-focused tool into a universal platform for connection, particularly valuable for mobility-challenged individuals who can engage with civic planning from home.

Case Studies: AR Community Building in Action

Real-world implementations demonstrate AR’s transformative impact on community engagement across diverse contexts and scales.

Project Portland: Empowering civic participation

Portland’s groundbreaking AR app enabled residents to reimagine public spaces through interactive design challenges. Over 1,200 community members submitted proposals for abandoned lots and hazardous areas, visualizing sustainable park layouts and eco-friendly solutions through their smartphones. The gamified approach included sustainability-themed competitions that rewarded innovative designs with recognition and prizes.

The project’s success led directly to the city’s $2 million waterfront revitalization, with AR-generated proposals informing final design decisions. Participants reported feeling more connected to their community and empowered to influence urban development, demonstrating AR’s capacity to transform abstract planning processes into tangible civic action.

Oslo’s youth tree-planting initiative

Norway’s capital engaged youth in planning the placement of 100,000 trees through an innovative AR application. Over five weeks, participants used iPads to visualize virtual trees in real locations, testing different configurations and learning about urban ecology. The initiative achieved remarkable results: 89% of participants reported improved understanding of urban planning concepts, while 85% felt stronger community connections.

Technical challenges emerged during implementation, particularly with GPS accuracy affecting tree placement precision. These limitations highlighted the importance of robust location tracking systems for outdoor AR applications, leading organizers to implement beacon triangulation for improved accuracy in future projects.

Waterfront redevelopment success sories

Multiple cities have leveraged AR for waterfront revitalization projects, allowing residents to visualize proposed changes before construction begins. AR overlays show planned walkways, green spaces, and community facilities in their actual locations, generating more informed public feedback than traditional 2D renderings. These implementations typically see double the public approval rates compared to conventional planning presentations.

Step-by-Step Guide to Launching Your AR Community Project

Starting an AR community initiative requires strategic planning and phased implementation to maximize impact while managing resources effectively.

Identifying opportunities and setting goals

Begin by analyzing your community’s specific needs and digital readiness. Survey potential participants about smartphone ownership, comfort with technology, and preferred engagement methods. Pilot projects typically start at $5,000-$20,000, with costs reducing by 40% through reusable frameworks as you scale.

Define measurable objectives aligned with community values. Whether increasing civic participation, fostering cultural exchange, or promoting environmental awareness, clear goals guide technology choices and design decisions. Successful projects start small, often with 50-100 early adopters, before expanding based on feedback and results.

Choosing the right tools and platforms

Platform selection depends on your audience and objectives. Unity with AR Foundation provides cross-platform compatibility for iOS and Android devices, essential for community-wide adoption. For city-scale projects, specialized tools like Augmentecture offer urban planning features including 3D mapping and infrastructure visualization.

Consider development complexity versus user experience. While custom apps offer maximum control, existing platforms like Instagram and Snapchat provide AR creation tools that reduce technical barriers. Many communities achieve strong results using hybrid approaches, combining social media AR filters for awareness with dedicated apps for deeper engagement.

Designing for accessibility and inclusivity

Universal design principles ensure AR experiences welcome all community members. Implement multiple input methods including touch, voice, and gesture controls. Provide text alternatives for audio content and visual descriptions for graphics. Test with diverse user groups including seniors, people with disabilities, and non-native speakers.

Cultural sensitivity matters in AR design. Avoid assumptions about technological familiarity and provide multilingual support where needed. Community co-design sessions generate valuable insights about local preferences and potential barriers, leading to higher adoption rates and sustained engagement.

Tracking Impact: Metrics for AR Community Engagement

Measuring AR effectiveness requires both quantitative data and qualitative insights to understand the full community impact.

Key engagement metrics to monitor

Track user behavior through built-in AR analytics measuring dwell time, interaction rates, and completion percentages. Successful AR experiences see 70% longer engagement compared to traditional events, with participants spending average sessions of 15-20 minutes actively interacting with content. Social sharing rates provide organic reach indicators, with AR experiences generating 55% more community visibility through user-generated content.

Conversion metrics reveal AR’s practical impact. Communities report 40% higher volunteer sign-ups through AR-assisted registration forms and 60% increased event attendance when using AR promotional campaigns. Geographic heat maps show participation patterns, helping organizers optimize future AR placement for maximum accessibility.

Converting data into community insights

Raw metrics transform into actionable insights through systematic analysis. Segment user data by demographics, location, and engagement patterns to identify underserved groups. Time-based analysis reveals peak usage periods, informing staffing and resource allocation for AR-supported events.

Combine quantitative data with qualitative feedback through in-app surveys and focus groups. Oslo’s tree-planting initiative discovered that while 95% found AR intuitive, specific technical frustrations around GPS accuracy significantly impacted user satisfaction. These insights drove iterative improvements that increased completion rates by 35% in subsequent deployments.

Beyond AR: Integrating VR and AI for Richer Communities

Advanced technologies amplify AR’s community-building potential through intelligent personalization and expanded virtual spaces.

Blending AR with virtual reality for hybrid spaces

Hybrid AR-VR experiences connect local and global participants in unprecedented ways. Virtual town halls allow remote attendees to join via VR headsets while local participants use AR overlays to visualize shared data and proposals. Fitness communities host hybrid classes where neighborhood runners compete against virtual participants worldwide, fostering both local and global connections.

The convergence enables scalable community experiences. Small towns can host world-class speakers through holographic projection while maintaining intimate local gatherings. Cultural festivals blend physical performances with virtual attendees, expanding reach while preserving an authentic community atmosphere.

AI-driven personalization in community building

Artificial intelligence enhances AR experiences through predictive analytics and personalized content delivery. AI algorithms analyze user preferences to suggest relevant community events, volunteer opportunities, and social connections. Conference networking apps using AI-powered AR report 50% increases in meaningful professional connections by matching attendees with compatible interests and goals.

AI integration benefits crowd management. Predictive models anticipate movement patterns during large gatherings, dynamically adjusting AR wayfinding to prevent congestion. Natural language processing enables multilingual AR experiences that automatically translate community content, breaking down language barriers in diverse neighborhoods.

Conclusion

At Complete Controller, we believe technology’s greatest value lies in strengthening human connections and empowering collective action. Augmented reality community building represents this philosophy in action, transforming everyday spaces into collaborative canvases where neighbors become co-creators of their shared future. From Portland’s civic redesign to Oslo’s youth-driven urban forestry, AR proves that innovation thrives when it serves community needs.

The path forward is clear: AR will become as commonplace in community building as social media is today. With mobile AR users approaching 1.2 billion by 2028, the infrastructure for widespread adoption already exists. The question isn’t whether to embrace AR, but how to harness its potential for your unique community goals. Ready to explore how cutting-edge technology can transform your organization’s community engagement? Visit us at Complete Controller to discover expert insights and proven strategies for leveraging innovation in meaningful ways.

Frequently Asked Questions About Augmented Reality Community Building

What equipment do I need to start an AR community project?

Basic AR projects require smartphones or tablets with ARCore (Android) or ARKit (iOS) compatibility. For development, platforms like Unity or specialized tools like Augmentecture work well for city-scale projects. Most modern devices from 2018 onward support AR features.

How much does it cost to implement AR for community building?

Pilot projects typically range from $5,000 to $20,000 for initial development. Costs decrease by approximately 40% when scaling up due to reusable frameworks and templates. Many communities start with free AR creation tools on social platforms before investing in custom solutions.

Can older adults and non-tech-savvy people use AR effectively?

Yes, studies show 92% adoption rates across age groups when AR apps use intuitive, icon-based interfaces and are co-designed with community input. Voice controls and simplified gestures make AR accessible to users with varying technical skills.

Does AR work in areas with poor internet connectivity?

Many AR applications function offline by storing content locally on devices. This offline-first approach is crucial for rural deployment and ensures consistent experiences regardless of connectivity, though some features like real-time collaboration may require internet access.

What are the privacy concerns with AR community applications?

Privacy protection involves implementing opt-in data collection, anonymizing user information, and transparent data policies. Best practices include allowing users to control what information they share and providing clear explanations of how location and usage data improve community experiences.

Sources

• Amra and Elma. (2025, May 15). “TOP AUGMENTED REALITY MARKETING STATISTICS 2025.” https://www.amraandelma.com/augmented-reality-marketing-statistics/
• Augmentecture Blog. (2025). “Waterfront Redevelopment with AR.”
• Business of Apps. (2025, January 22). “Pokémon Go Revenue and Usage Statistics (2025).” https://www.businessofapps.com/data/pokemon-go-statistics/
• City of Oslo. (2021). “Oslo Trees Plan: Participatory Design Framework.”
• FasterCapital. Reynolds, Ava. (2025). “AR Metrics for Campaign Analytics.”
• FRNWH. (2025, March 28). “How Pokémon GO Fostered Community Engagement.” https://www.frnwh.com/2025/03/how-pokemon-go-fostered-community-engagement-a-brief-but-harmonious-period/
• Hernandez, Marco. (2019). “Project Portland: AR Civic Engagement Case Study.” UX Planet, August 27, 2019.
• Liu, Wei. (2023, February 13). “Youth Participation in Urban Planning via AR.” Frontiers in Virtual Reality. https://www.frontiersin.org/journals/virtual-reality/articles/10.3389/frvir.2023.1055930/full
• Moldstud Research. (2025). “Gamification in Location-Based AR.”
• Statista. (2025, February 26). “Mobile augmented reality (AR) users worldwide 2023-2028.” https://www.statista.com/statistics/1098630/global-mobile-augmented-reality-ar-users/
• Tchop Community Glossary. (2025). “Augmented Reality for Community Engagement.”
• Threekit. (2021, January 19). “27 Augmented Reality Statistics You Should Know in 2024.” https://www.threekit.com/23-augmented-reality-statistics-you-should-know-in-2023
• UX Planet. (2019, August 27). “Case Study: Augmented Reality Community App.” https://uxplanet.org/case-study-ar-community-app-fa7a6f93e4bd

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Design an Overall Strategy

As with conventional, offline marketing, digital marketing necessitates the development of a plan (even if you later feel the need to revise it – we all know that in the world of communication, where everything changes so rapidly, adaptability is the watchword). Set KPIs, quarterly, semiannual, or annual targets, and gather your team for a brainstorming session to create personas and design an end-to-end digital strategy.

Make Benchmarking

Copy, never; gather inspiration and study best practices every time. Check how your competitors and partners are communicating across different digital channels.

Join Inbound Marketing

Put Content Marketing to work for you. Inbound Marketing, also known as attraction marketing, focuses on recognizing people’s current requirements and developing a communication channel to give a solution to their aspirations. Instead of one-way advertising, we can increase our internet visibility, conversions, and sales by establishing dialogue.

Invest in your Website

The website is the Internet’s calling card for every initiative or business. Whether your brand’s content is more professional or informal, utilize the website to demonstrate your distinct element. Concentrate on more than just the homepage: establish landing pages regarding specialized content to attract leads and provide a pleasant experience with a pleasing design and navigation.

Don’t Neglect the SEO

No Digital Marketing strategy does not include SEO (Search Engine Optimization). Discover some SEO concepts and how to stay at the top of Google search results in this article.

Maintain Consistency on Social Media

While social media provides a unique opportunity to communicate with potential consumers, limit your presence to those relevant to your company. Once there, attempt to produce material with a purpose and keep consistency. Make sure to pay attention to community management, build long-term connections, and constantly try to reply to inquiries, complaints, praises, and other interactions from followers.

Update your Databases

Collaborate with commercial and public relations colleagues and pay attention to customer, partner, or lead databases. In this field, contacts are gold. Comply with the General Data Protection Regulation (RGPD) rules.

Bet on E-commerce

Online shopping was one of the variables in the digital revolution that surged the greatest during the pandemic, but it was already a trend before it. If your company sells items, try investing in the newest online store management software, continuously updating the website, or even recruiting e-commerce specialists (one of the professions with the highest growth prediction in the future).

Consider Organizing a Webinar or Creating a Podcast

In keeping with point 2, focus on Content Marketing and give unique, instructive, and fascinating materials that do not always reference purchases and sales. All options are joining trendy formats, hosting a webinar, inviting leads and partners, or launching a podcast on your brand’s worldwide topic. You’ll see that it attracts new consumers!

Monitor the Results

One of the significant advantages of the digital universe is the ease with which we can analyze behavior and measure results. Tools like Google Analytics or the statistics pages of website management systems and social networks can be extremely useful in calculating the success of one campaign and implementing improvements in the next.

Redesign your Company’s Website

According to research, an intriguing and well-structured website significantly influences client perception of the brand. Invest in the development of a high-quality website to instill greater trust in your business, which will lead to an increase in purchases.

Use Call to Action (CTA) buttons on your website, whether for an essential page, an offer, or a capture form in the ideal location on your website, where visitors will have the first contact and first impressions. This section should also include your fundamental value proposition and a message explaining what the site is about and who it is for so that the visitor gets a clear picture of what they will receive and what they can anticipate.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Are you curious to get a broader perspective on your role and how it fits into the world of marketing and sales? In this article, we discuss the modern marketing plan and discuss many of the most critical company growth and success issues.

In this article, I have compressed frameworks, models, and working methods I encountered as a researcher’s sounding board and inspirer for companies. In recent years, I have researched and considered what every ambitious marketer must understand and present in the modern marketing plan.

To understand the whole in marketing and sales and who wants to take your marketing plan to new heights or your entire team or department looking for extra knowledge and inspiration.

This article contains a few crucial points of utmost importance in a marketing plan.

Do Not Overestimate Yourself, Your Product, or Your Market

It is easy to think: “Uh, this marketing thing, I can do it with one hand.” In addition, you are sitting on the best thing in the world; of course, people will flock to buy it. It cannot be that difficult, can it?! But yes! It is silly. So, start from the idea that no one knows who you are. Nobody knows what you are doing. And absolutely no one understands why they should support you and your company. It may sound not overly optimistic, but I promise: this approach will help you!

Focus Your Time and Create a Strategy

It requires and should require the absolute most of your working hours, especially if you have a start-up company that few or no one knows about. Set aside time in your calendar, plan, and strategy.

Decide on a few things, preferably 1-3 activities, that you should give yourself the phase of doing well—the best way to achieve a result. And remember, the best and only marketing result is whether others have seen and heard you! And the more diverse things you do, the less impact it will have. So, focus, do, and then evaluate.

I have evaluated most things, which you should do, too. You can never know if it is right for you or not. But also, be quick to think about whether it is worth it. These are three things that, for example, did not work for me when I had my jewelry brand: fairs, Google Adwords, and competitions. And I know that after testing (though I could have saved a lot of money if I had assessed a little less),

Do Not Wait

One thing that is so easy to do is to wait with the marketing until one thinks that everything is in place. But do not do it! Even if not everything is what you want, you should start spreading the word. 

You will never be ready. Running a business is an ongoing journey, constantly evolving and never genuinely reaching a final destination. You may be perpetually unsatisfied with the webshop that once brought you joy as your knowledge expands, perspectives change, and insights emerge through conversations with others.

Get Feedback from Customers

You also get a valuable response by ensuring more people open their eyes to your work. What do people like? What do you need to change? Is there something unclear that many do not understand? Good, fix it. What is your brand, and how do you convey it? Please evaluate this by asking a few people what they think you stand for and represent. Is it far from what you want to tell and be? Well, something needs to change in your communication.

The More You Transfer, The More You Learn

The more times you have had to talk about what you do, the better you will be able to present briefly and concisely. You become even better at what you do only by genuinely throwing yourself out. And it is, quite seriously, in the very meeting with those you think are your customers that you get to know whether they are.

Be Honest

Being as pleasant as possible is part of my marketing strategy. The world becomes a little more glorious because people are naughty and naughty and because it increases the probability that others will help you and recommend what you move on. And, of course, it is essential to be completely honest and genuine in this (falsehood is always seen through and will bite you in the butt!), While others must not run over you.

And Yes, You Can Learn Everything

Running your own business is about learning many things while not being an expert in anything. So, it is easy to think that others who claim to be professionals always are and thus can do something much better than you. It is a point I have struggled with quite a bit (and sometimes still do).

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

A Financial Institution makes a mortgage loan to a person who aspires to acquire a house, allowing him to cover the purchase expenses. The guarantee of said loan is the ownership of the property. Many families do not have the sum of money that requires the purchase of a house, so the loan provides the necessary amount.

After the loan is approved, the monthly installment payments by the applicant can last several years or decades, depending on the conditions under which those Who requested the loan are due. Applying for a mortgage loan to purchase your home is considered the most changing and transcendental decision in every individual’s life.

If it is the first time buying a real estate property, some basic mortgage loan steps can be confusing. For example, What does obtaining a mortgage loan approval from a financial institution take? How is the loan paid? This article explains all the information you need to consider below.

Mainly, we will clarify the following basic terms: When you apply for a loan to buy real estate, you should know the main words.

• Initial Amount: 
  This is the sum of money you give in advance to show the financial entity that you are interested in the business. The most advisable thing is to collect 20% of the price of the house (for example, $40,000 for a home of $200,000). The initial amount will allow you to avoid an additional charge called PMI (Private Mortgage Insurance). However, suppose you do not have the opportunity to have the whole initial amount. In that case, lenders accept less than initial amounts, such as 10%, 5%, or up to 0%, to be advanced based on certain circumstances. Also, loans include the payment of the closing costs of the business and additional fees that the processing of the credit entails.
• Principal:
  It is the amount of money you are borrowing and must pay, which translates into the cost of the house, deducting the amount of the initial, for example, from a home that costs $200,000 or $40,000 of initial, the principal loan. It would be $160,000.
• Interest rate: 
  The financial entities do not lend the money without any interest in return. They do it to obtain money for this service since you must pay the funds provided for the purchase of the house plus interest, which is a percentage of the amount financed. The interest rate varies according to the loan entity and your circumstances.

Loans are paid gradually in the form of a monthly payment, which combines the expense of the principal amount plus interest.

Another amount that You must ensure in the mortgage payment is the amount to pay property taxes and insurance premiums. These funds are set separately in a rigorous account that the loan entity will use to pay these bills as they are present.

 

When to Apply for a Mortgage Loan?

It would be best to have the loan application ready before you start searching for the house since many sellers are interested in knowing that you are pre-approved for a loan and that a financial entity will secure their money for the home sale. We assure you that the pre-approval of the credit is not as fun as the search for the house, but it is more important.

In this pre-approval process, the financial entity will review your credit record, reports, income, expense summary, tax payments, and other aspects of your financial profile. This process has two purposes: first, it will let you know the maximum price you can pay for a house, and second, and more importantly, the pre-approval shows sellers that your intentions are profound regarding business, which is particularly crucial in a highly competitive market.

You must know the difference between pre-approval and prequalification. At first sight, the prequalification of a mortgage loan implies the ability of the lender to obtain a loan without the paperwork to back it up. For example, prequalification is an easy and fast way to get an approximate amount of up to how much you can aspire to pay without guaranteeing that you will effectively obtain the loan from a said financial entity. So do not let expectations excite you unless you are pre-approved.

Another easy first step is to enter your information into a system of calculating economic accessibility for home purchases, which will give you an idea of ​​how much your loan can be.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Managing your finances is challenging, especially when saving money within a certain period. There are many ways to manage your finances; however, here we remind you of the critical points you should remember when managing your finances.

1. Learn to manage your finances

When you want to give a personal finance organization, one of the main recommended points is to research and educate yourself on handling money more efficiently, according to your income and lifestyle.

Whether you are a multimillionaire or just starting your professional career, personal finance management requires a basic knowledge of the best ways to handle money and an analysis of your current financial situation to make a better decision.

Determining to address your financial problems to respond and pay attention to the economic needs of your life is another crucial point to leading an excellent financial administration.

Organize a weekly time frame to review your finances. Being aware of your economic situation and making decisions that help you streamline your management is very beneficial.

2. Give actual value to things

We often organize and manage our finances based on what we want to buy. We look at the prices of the number of products or services that we want to acquire and make a total, believing that these are the total expenses we need to consume.

Although it is wise to list the recurring and extraordinary expenses we present during the month, it is essential to decipher the actual value of the products we wish to acquire.

Although it may seem like a savings opportunity, a new TV on offer, we must ask ourselves if we need to buy that product.

Doing that type of analysis will allow you to save much more money than you imagine. You can also focus on the money saved in the needs you have given more significant value to when managing your finances.

3. Review your finances and make decisions on time

Performing a personal balance of all your income, expenses, assets, and debts will allow you to know your actual economic situation and make decisions to free you from a future financial crisis.

Add all your income and real estate and subtract all monthly debts and expenses. It will allow you to validate your financial balance. You can measure your position monthly and compare the extent to which you had programmed the financial plans you set when you decided to manage your finances.

You can quickly develop this organization in an Excel spreadsheet. Noting monthly or even daily, all your income and expenses. It will allow you to visualize your finances better, make it much easier to include or cut costs, and validate how that affects your monthly economy.

4. Saving is better than spending

After applying your first economic strategies to improve your finances, save the money left over from your monthly expenses.

It is best to allocate them for savings to avoid generating unnecessary new expenses from your monthly finances. Having extra money available makes you prone to spend it on new products outside your administration. That could unbalance your accounts in the future or leave you without any source of savings from any unforeseen event.

It is preferable that you manage your expenses with the regular budgeted income and any extra income received or surplus from the expense plan created you dedicate to the savings.

5. Pay your debts

Paying all your debts will give you the economic freedom to manage your finances with a positive balance. You can schedule the installments of the credits or payment terms of your loans within your monthly expense organization, so remember to make payments on time, avoid paying higher interest, and eventually pay off all debts incurred. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The goal of an agency is to find the best tenant for a property in the shortest possible time so that the owner is satisfied with our rapid management. At the same time, real estate maintains a continuous flow of properties without accumulating in a portfolio and occupying agents’ time in visits and promotion.

 

Publication in Real Estate Portals

 

The greater the exposure, the greater the likelihood that the ideal client will find what they seek. Today, someone looking for a rental apartment usually goes to the real estate portals to avoid wasting time searching the real estate pages.

That does not mean we do not stop exposing the house, which should appear on our website and other media, such as advertisements in the office window.

Publication in Social Networks

 

Another of the places where to expose the house is in our social networks. Usually, those who follow our page on Facebook, Instagram, Twitter, etc., are because they are looking to buy or rent a property. You will not hesitate to contact us if we announce one that falls within your interests.

On the other hand, we must not settle for announcing the flat in our accounts. Let us try to create a community by forming groups of followers who want to rent, buy, and sell. The greater the interaction, the greater the visibility.

 

Include Virtual Visits!

 

Do you know about virtual tours for real estate? It is a multifunctional tool that allows you to display property in 360º view. In this way, the interested party can immerse themselves in the house by traveling at will and without leaving any details to display.

Being able to see every aspect and particularity of the apartment without having to visit it in person and with greater realism and information than the videos and photographs that are inserted in the files, the possible tenant will clear all your doubts without having to contact, make a visit, ask the agent, and waste time throughout this process.

 

Solve Doubts at a Distance

 

As we indicated regarding virtual tour software, the more we abbreviate the “traditional” and standard processes that follow to rent a flat, the sooner it will cease to be part of our portfolio of properties successfully.

Within these processes, going to the agency and commenting on the aspects we are looking for on the floor, as well as possible inconveniences, etc., is one of the biggest “robatiempos”: you must make an appointment at the agency, find a place, have available the agent who showed the house, consult the owner …

If we resolve all these doubts through other more agile means such as WhatsApp, we will avoid wasting time you can use to convince the potential tenant or capture others with a more excellent disposition.

 

Optimize Visits

 

If we answer questions, we have indicated it as one of the greatest “robatiempos.” The kings are the visits to the property. There are so many steps, and the difficulty of setting an agenda that reducing unproductive visits has become necessary for any real estate agent.

You can solve unproductive visits by tuning in with the profile chosen to arrange a visit. Suppose we know in advance that a property will not be liked by the type of tenant interested in it. In that case, we must offer you as much information as possible to go to the visit only if there are accurate probabilities of keeping the rental contract.

On the other hand, virtual tour technology allows the potential tenant to obtain this information and arrange remote online visits through videoconferencing, which an unlimited number of interested parties can attend.

Thus, to make approximately four visits in two hours, we can show the apartment to as many as we want in just the time you need to detail everything.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Many individuals assume life insurance is beyond their financial grasp because they lack an understanding of the elements that influence the cost. On the other hand, life insurance is among the most cost-effective components of a sound financial strategy. Because cost misconceptions are a big reason individuals don’t get life insurance, let’s look at what goes into the pricing.

Do you want to see whether you can get a reasonable price on life insurance? When trying to determine how to obtain the best deal on a policy? Some essential elements influence how your insurance provider calculates your rates.

Age

One of the essential elements that determine life insurance prices is age. The older you are, the higher your life insurance premiums will be. According to the same LIMRA and Life Happens research, 40% of insured customers wish they had purchased their life insurance policy when they were younger.

Younger applicants obtain the most excellent deal because they pose less risk to insurers. They’re more likely than older applicants to outlast their term life insurance or make additional payments on a permanent policy before dying. Purchasing a $300,000 25-year term life insurance policy in your 30s rather than your 40s, e.g., might save you hundreds of dollars in premiums throughout the policy’s lifetime.

Gender

Because women have a higher life expectancy, they usually pay less than males. This is excellent news if you’re a woman searching for a low-cost policy.

However, several states are moving toward unisex law, which prohibits insurance firms from basing pricing on gender. (It’s already unlawful in Montana to charge males more than women.) It’s also crucial to understand that insurance companies cannot base premium prices on race or ethnicity.

Weight and Height

Your size and form also influence your life insurance prices. Insurance companies use these figures to estimate your general health and the likelihood that you may develop an illness that will shorten your life.

Certain insurers use the body mass index (BMI) to determine the cost of life insurance. It measures a person’s body fat based on height and weight. A higher BMI can suggest an increased risk of certain illnesses, such as high blood pressure, heart disease, gallstones, malignancies, and Type 2 diabetes. However, BMI isn’t a perfect system. Athletes, for example, may have a larger muscle-to-fat ratio, which raises their weight but does not increase their risk of health problems.

Medical Background

Your health and age are the most critical factors in determining your rates. Because healthier people are less likely to die while their life insurance policy is active, they are usually approved for cheaper life insurance premiums.

When applying for a policy, your life insurance provider will inquire about your health history. In some situations, you may also be required to ask for a medical examination. These tests will examine your medical history, prescription medication, and nicotine use.

The insurance carrier will consider any chronic ailments you have, such as high blood pressure, high cholesterol, or respiratory issues. All these factors will influence the price of your insurance coverage.

History of the Family

What part does your family have in the cost of your life insurance? Insurance companies value family health history since it might provide insight into your health in the future. Insurance providers use that information to assess your eligibility and set your prices.

Tobacco Use and Smoking

You’ll pay for life insurance if you smoke, chew tobacco, or vape than if you don’t. Even if you smoke once a day, it might affect your life insurance premiums.

The same is true if you use marijuana recreationally or for medical purposes. While insurance companies have eased limits on plans for marijuana users, your eligibility for coverage and the prices you pay may still be affected.

Hobbies and Occupation

High-risk jobs are among the most courageous and vital careers available. They’re also a bit of a gamble. As a result, life insurance plans for persons in these professions can be more challenging, and when they do, they can be more costly.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.