Category: Content

Whenever a company plans its marketing strategy, no matter how big or small the brand is, it mostly asks one crucial question: “Where should we spend our marketing dollars?”

Spending is a valid question and should be asked by every business because there are choices regarding marketing tools, and it is challenging to identify which one you should invest in. The answer to your question is simple: content marketing.

Have you ever heard the phrase, Content is King? If you have been long enough in the field of marketing, you would know that content marketing is one of the most simplistic and cost-effective tools in digital marketing.

Need convincing? Let us take a real-life example. Imagine yourself looking for training shoes that are not just comfortable but stylish as well. Now, if you do not have a brand preference, chances are you are going to act something like this:

• Go to Google
• Type “Gym training shoes for men.”
• As soon as you tap enter, you will receive links with the name of the training shoes for men.
• Usually, people would visit the first 3-5 links to buy shoes and make a purchase at once.

That is the power of content marketing. The term you typed, “Gym training shoes for men,” is a keyword that usually incorporates in-between content to improve their readability and relatability with the search engine. If your content has the right keywords, it will automatically be ranked higher on the search engine results.

Let us imagine a different scenario. As the world struggles with the pandemic, most people read articles and blogs and watch video tutorials on creating a medical illness. Home remedies and tidbits are in more demand in today’s world than ever before. Having the right content that brings value to your clients can make your brand an overnight success.

We have created a list of investments you should be spending from your marketing budget to help you eliminate the confusion. Here are ways to use the content for your next digital marketing campaign.

SEO and Content Marketing

The power and influence of content marketing are becoming more evident; it is undoubtedly an area where you need to start investing if you want your business to move forward. Regardless of your business or industry, content marketing should be your primary investment in your marketing plan.

Another thing that goes along with content marketing is SEO. SEO makes your content more persuasive, easy to find, and more relatable to the consumer. In short, you start planning and posting your content from consumers’ perspectives and how they think when looking for a service on search engines.

Social Media Marketing

Social media is a great tool to interact with customers and engage them with the brand. Every hour, millions of users actively use social media platforms to search for things they find exciting, and that can easily be you. If you are capitalizing on social media, you can take advantage of many opportunities, not to mention leaving money on the table.

If your brand can offer value, use social media, and people will start comparing your products with others and analyze why you are the better option. There is no investment involved in marketing on social media, but there are exponential returns.

Email Marketing

It is easy for brands to overlook the potential of email marketing as it is not the shiniest-looking tool available in marketing compared to others. But email marketing is undeniably one of the best marketing platforms.

Have you ever wondered why email marketing stood the test of time for all these years? It adds an individualized touch when the customer receives an email from the brand, like a thank you email or an email featuring all the latest services and discounts you offer. It shows that the brand cares for you and has not forgotten you.

Bottom Line

Overall, spending your marketing dollars needs careful consideration. You must understand what you are trying to achieve and then capitalize on your strengths. Make decisions carefully and then analyze the pros and cons of each platform.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

A brokerage business’s primary responsibility is to work as a middleman that links sellers and buyers to facilitate a transaction; brokerage organizations generally have compensation through fees or compensation charged when the transaction has been effectively completed. These days, these may be paid by the customers or by the exchange, or both in some scenarios. Because diffract discount brokerages have charged zero-commission trading, they make up for this loss of income in other trade for stocks, which executes an investor paying a transaction fee for brokerage organizations to complete the work.

What is Brokerage

A brokerage gives intermediaries services in different zones, such as obtaining a loan, purchasing, or investing in real estate. A broker is a middleman who links a buyer and a seller to enable the transaction.

Legals or individual entities could act as brokers. The broker chooses his activities according to the client’s instructions. Then, the broker is compensated with a certain percentage or a flat fee of the transaction amount. There are several types of brokers.

• Discount brokers
• Online brokers
• Full-service brokers

Please look at the brokers’ main specializations and their respective features.

• Credit brokerage
• Stock brokerage
• Forex brokerage
• Business brokerage
• Insurance brokerage
• Insurance brokerage

Plan a Business

A strong plan is vital for success as a startup owner. It will assist you in finding out the particularity of your business and finding some unknowns.

• What are the ongoing costs and startup? How much can you charge clients?

Here, you have researched proof material.

• What are the costs involved in opening a stock brokerage firm?   

Startup expenditure differs, but FINRA will need almost $100,000 but might need up to $150,000 in capital funds for your firm. In addition to this cost for state consultants, registration wages for your employees, and deposits for clearing firms, opening your brokerage firm in a tour state can consume between $200,000 to $300,000 or more.

• How much can you charge customers?

A brokerage firm usually charges a payor fee against resources under management. For instance, a deal broker might charge 2% of resources under control. On a customer portfolio value of $100,00, this will set a yearly fee of $2,000. Brokerages might also charge a flat fee for economic planning services. For instance, various financial plans charge customers between $2,000 to $10,000. Modular economic plans could cost between $500 to $1,500

A brokerage can charge customers per hour for consultation outside the general scope of economic planning work. College planning will be an example of services outside conventional economic planning. While economic or financial planning does identify the role of planning for a children’s education, generally, this zone is treated as additional to the central planning services, which involve retirement planning.

In-depth college planning might include:

• Financial aid programs.
• Researching tools.
• Alternative funding for college.
• Helping parents set up 529 plans.
• Researching grants and loans for parents.
• Making a modified solution for their child.

Form a Legal Entity

The most significant business structure types are the sole partnership, proprietorship, corporation, and limited liability company (LLC).

Starting a legal business entity like an LLC defends you from being held personally accountable if your stock brokerage firm is issued.

Register for Taxes

You will be required to register for federal taxes and various states before you can start a business. To save for taxes, you would need to apply for an EIN. It is free and easy.

Open a Business Bank Account & Credit Card

Utilizing devoted credit accounts and business banking is essential for personal resource protection.

Once your business and personal accounts are integrated, your assets, such as your car, home, and other values, are in danger if your business is sued.

Set Up Business Accounting

Maintaining your different sources and expenses of income makes it difficult to understand the financial productivity of your business. Maintaining detailed and accurate accounts also significantly streamlines your annual tax filing.

Get Business Insurance

As with permits and licenses, your business requires legal and safe insurance. Business insurance saves your organization’s financial value if it faces loss.

Bottom Line

Different brokerage houses offer deals by playing as an intermediary between the owner and the willing party. The stock brokerage house is one of the most in-demand, but you must follow some steps and rules. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The major misconception about voice-over IP phones is that people think they are solely for large-scale businesses. However, small business owners must realize they can also benefit them. 

VoIP phones allow users to make/receive calls using an internet connection, and you can also share data simultaneously within moments. However, the benefits do not end here, as we will further list down different features that can cater to small-sized businesses. 

Collaboration is essential to convert your business into a flourishing empire. In hindsight, effective collaboration improves productivity and establishes a sense of community. Unfortunately, most companies do not emphasize the importance of cooperation enough. 

However, Voice over IP (VoIP) telephony services are the missing catalyst for establishing collaboration practices within their ranks. Today, we’ll discuss the advent of VoIP phone services and ensuring collaboration in an organization.

Excellent Call Quality

VoIP not only rids modern businesses of complicated desk phones but also improves call quality. Moreover, the advancement of technology helped business owners communicate through broadband internet on similar VoIP telephones and landline phones. Not to mention the added benefit of remoteness, which is the fundamental advantage of VoIP phones. 

Increase in Productivity

VoIP phones can be beneficial to increase the organization’s overall productivity since your employees can multitask without any obstacles. It also assists companies in reducing traveling costs with just video conferencing if you have terminals in different locations. Thus, you can utilize your price to enhance in-house productivity extensively. 

Secure

Security is a significant aspect that businesses consider when they connect themselves to the world. VoIP phones provide much more protection than traditional Analog telephone connections. Moreover, when you are sending data simultaneously, security is essential.  

Ensuring Adaptability

One of the significant benefits of using a VoIP telephone service is adaptability. Businesses want attention 24/7, which is humanly impossible. Moreover, long gone are the days when workers had desk phones to communicate with colleagues or clients. Thus, VoIP telephone services are the next technological step since they can work from any location or working conditions. 

It adds adaptability because it helps swiftly remove communication barriers and solve different issues. Moreover, you can also improve engagement with clients worldwide with VoIP phones. Thus expanding business opportunities with efficient collaboration practices. 

Cost-Effective

Remember when mobile phones became popular? Their remoteness created havoc around the world. However, unlike cell phones, which require credit for calling, VoIP services only require a broadband connection to conduct calls. The cost-effective nature of these VoIP phones improves collaboration prospects, hence improving businesses’ productivity. 

VoIP phones reduce costs compared to traditional telephone connections, but the operating costs are also significantly lower. For instance, your company no longer needs separate networks for phones and data sharing. You can also reduce mobile phone costs by carrying office extension phones everywhere. Add the benefit of video and audio conferencing, and you have a utility that can resolve your communication issues extensively. 

Flexibility

VoIP is a web-based application that offers the same flexibility as other communication applications. It provides opportunities for employees to communicate freely with each other. Additionally, you solve issues within a designated deadline since it is real-time communication. All in all, VoIP is an ideal solution for enhancing collaboration extensively.

Integration with other Applications

“The more, the merrier.” That’s what you think about collaboration within a business infrastructure. So, with additional applications in the mix, the collaboration experience is getting better within an IP environment. Now, increasing partnerships for a business can enable business owners to drive their businesses to immeasurable heights. 

Conclusively, VoIP phones are the future of communication for businesses, both large and small. However, you must get a VoIP phone service to meet your business needs. VoIP helps you eliminate costly and complicated tools and delivers a smooth communication platform. You can also switch between instruments without many obstacles and improve sales efficiency. Add two or more members to a call and make it a conference call (or surprise audio/video conference) between managers with VoIP phones. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

In the past, television, billboards, newspapers, and brochures were the only means of marketing. These methods have evolved as the digital world now encompasses more platforms to get a message across. 

With the advent of the internet, people began marketing their services and products online, and as the internet gained more popularity, their ways of thinking also changed. The world shifted to digitalization, and marketers took advantage of that. 

Digital marketing, by definition, is the virtual marketing of your blog or website. Digital Marketing is the optimal way to promote your business online, and if done right, it can transform your business into a big, profitable giant.

Digital Marketing Strategy

A digital marketing strategy is designed to transform your business into profitable means and meet all your goals and objectives. It focuses on the plans that dictate which channels and tools you will use for marketing your website and includes budgeting. 

There are multiple ways to market your stuff online, and we have covered the top 5 tips for creating a successful digital marketing plan in this article:

• SWOT analysis

Every plan starts with an analysis. A complete analysis of your business’s Strengths, Weaknesses, Opportunities, and Threats will help you understand what you need to improve for its betterment.

A SWOT analysis allows you to look at the market and better understand your framework. After the analysis, you can work on the factors that come up as the result of your research. 

An internal study and research of your brand, product, or website also help you understand it better and unlock many sides of the promotional campaign in your plan.

• Search engine optimization (SEO)

SEO is the core of digital marketing; it is the procedure of improving your website to rank better against the related keywords and LSIs on various search engines. Build a strategy to rank on as many keywords (higher rankings) as possible, as it will give great exposure to your website and welcome more visitors.

SEO aims to get more site traffic from your relevant audience. Your audience includes those who regularly read, buy, or search for your services, so your goal should be getting them on your page.

Targeting is essential in SEO, as your priority should always be to rank against the relevant keywords only to get the required audience on your page.

SEO is essential as every other user begins their search by typing in the search engine bars, and according to the CTR study, 30% of users click on the first result that appears against a specific keyword. If any of your pages rank at the top position against a keyword, it will only increase the chances of users landing.

• Marketing automation

Marketing Automation refers to using software as a service to automate various marketing-related tasks. Digital Marketers use this process to save time and benefit from the results of CRM and CDP integrations.

Marketing Automation platforms can help you build your digital marketing strategy, removing the hurdles of various marketing tasks from your plate by automating them. They can easily automate email marketing, content marketing, social media marketing, and more. 

• Monitoring

After building a good digital marketing strategy, you should track your progress and monitor every process to ensure that everything goes in the right direction.

Constant monitoring can help you eliminate vast blunders by fixing the minor fixes that may appear in any process. You can set the error right when you diagnose it, saving you from more significant troubles. 

Also, constant monitoring improves your tools, processes, and plans. With monitoring, ensure that timely updates are introduced to upgrade your digital marketing strategy.

• Finalize your digital marketing strategy

After the planning and research phases end, you can combine all the elements to finalize your digital marketing strategy.

You must build your potential buyer’s persona, have clear-cut goals for your website or blog, have an inventory and audit of your existing media, and have created a content creation plan. 

After ensuring all these factors, you may form a proper marketing strategy focusing on your aims and objectives and including all your research elements.

Conclusion

You can incorporate all the practices mentioned in this blog to make a comprehensive and cohesive digital marketing strategy. We have amalgamated all the critical factors and the essential digital marketing tips for startups required for their success. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

You need to consider a few questions to build your pathway to a profitable manufacturing business. For instance, what services do I provide? What is my niche? Who may buy the product? Who is my competition? What is my sales strategy? And what merchandising methods I should use. These and many other questions haunt amateur entrepreneurs, keeping them up at night.

Operating a successful manufacturing business stands on four conventions:

1. A practical plan with a solid foundation
2. Dedication and willingness to sacrifice to reach your goal
3. Technical skills
4. Basic knowledge of finance, management, record keeping, and market analysis

As a new owner, you must master these skills and techniques if you want your business to succeed. So how do you do that? Here are things you need to know before starting a manufacturing business:

Know Your Why

Knowledge is perhaps one of the most overlooked steps by individuals before they start a business. If you don’t know why you want to own a business, chances are you won’t have much success in the long run. It’s you who that will motivate you even when things aren’t looking good for you. For instance, you have always wanted to practice sustainable business sourcing and give people value for money. That can be a huge reason why you wanted to own a manufacturing business in the first place.

Preliminary Analysis of Major Flaws

Ask yourself if any causes, such as monopolies, restrictions, or shortages, make any required operation factors unavailable. Some other reasons can include unreasonable costs or scarce skills. You also need to consider the capital requirements for your business. Do some research to identify the cost of keeping the company continuous, and if the price is excessive, how will you manage it? Lastly, ask yourself, are any factors preventing you from effectively marketing?

Self-Analysis

Starting a manufacturing business, or any business, generally requires specific personal characteristics. Remember, organizations don’t make people; it’s the people who make the organization what it is. This next group of questions is essential for the success of your business. It covers the financial, emotional, and physical strains you will encounter while starting a new business. Do you have enough time in your schedule to commit to your company? Do you have the physical stamina to handle the schedule and workload? Are you prepared, if needed, to temporarily lower your standards of living until the business is booming?

Finding a Niche

Before starting your manufacturing business, you must know your market, product, customers, and competition. Before planning your operations, you must plan operations and decide who your need is, where it is, and why they will buy your product. Knowing your niche helps you remain focused on a particular audience type and who your competitors are. Knowing your place also gives your brand identity in terms of how customers distinguish from other brands.

Advantages over Competitors

On what basis will you be able to capture your projected share of the market? What makes you different that will help your customers choose you over other brands? For instance, you may be trying to sell the same level of quality at a lower price point – this will help customers choose you because they are getting more by investing less.

Market Trends

What has been the sales trend in your market area for your main products over the last five years? What do you expect it to be five years from now? You should indicate the source of your data and the basis of your projections. Projection is a marketing research problem. It will require some digging to come up with a market projection. For instance, what marketing trends are gathering the most attention from customers? Should you use social media or arrange a massive product launch?

Manufacturing Operations

List the operations needed to make your product and where you will get them. What is the amount of raw material or components you need to stock? Are there any special storage requirements for your raw material?

Bottom Line

You must consider These essential things when diving into the manufacturing business. These questions are vital for the success of your business and give you a direction to focus all your energy and efforts on.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Are you aware that your startup is failing? What measures can you take to stop the failure? Knowing that your business is gradually going down is an awful feeling. There are signs of a company going down, so when you experience those, do all you can to stop failure from happening. Business transformation often fails for little reason. Businesses should accept a change due to the pandemic.

Forcing them to work by adapting patterns employees are unfamiliar with is difficult. Employees seldom accept such changes and do all they can to keep their old habits intact. They also create a fuss about working under unfavorable conditions. Other factors also come when companies opt to work differently from what they have been doing before.

Incomplete Implementation

A business can only succeed if the change happens correctly. If not, the worst might happen, and the organization may suffer. Managers must keep the workforce under check. They do that one way or another, but implementing the new culture among employees cannot be instigated anywhere. Managers are responsible for familiarizing employees with change. They must inform them about the consequences of improper implementation of the change.

Remember that transformation starts from the top and goes all the way down. This trickle-down effect is what allows companies to implement a change properly. Proper implementation takes time and resources and can bring positive results and enhanced productivity. Failure to meet the desired outcome meant the effort turned futile, and the transformation went unnoticed.

Inability to Identify the Talent

Managers have many responsibilities to fulfill. Not being able to meet the desired level of performance puts a manager under scrutiny. The upper tier can mark a cross against this manager for now. Therefore, knowing their team up close is what managers must excel in. They ought to understand what their team members are all about. They must be familiar with the strengths and weaknesses of every team member so they know who needs help and who understands everything well. In short, managers are responsible for understanding and identifying the talents of each of their team members. Leading an average team means the manager will reap mediocre results more often. A mediocre team does not happen because the manager is not working hard. On the contrary, he leads a team that is not pushing its limits and coming out of its comfort zone.

Lack of Momentum

Transformation requires momentum. A lack of momentum can turn things around slowly. Losing momentum can be pivotal to the conversion. A change anticipated to take six months will become redundant. Momentum and speed are two critical aspects of implementing change. Transformation takes place once the transition is complete. One can say that transformation is the outcome of a successful change. Losing momentum halfway is as good as losing the opportunity to implement the change.

Lack of Consensus

Consensus is necessary for a business to succeed. Lack of it can inflict more damage on the organization in the long run. Employees accept the change. Managers stand firm and put effort into creating harmony among employees. How will you know if a change will become successful or not? Will you build a consensus among your team about accepting the change and having a good relationship with things? This approach might not work as it lacks consensus among employees. Not surprisingly, higher-ups must also agree if they want to ensure the successful implementation of the transformation process. Those who disagree may hinder the approach to the extent that the change might not happen.

Doing It on My Own

It is a team that transforms successfully; lack of harmony results in failure. If one employee stands out as a top performer but does not fit well in the new ecosystem, the transformation may not occur properly. The wolf mentality may not work as transformation is a team effort that requires every team member to stand for the initiative.

What Can You Do About It?

The role of the manager is inevitable in a successful transformation. Managers serve as bridges between higher-ups and lower-tier employees. Their effort may prove pivotal for the business in the long run. They hold the key to the successful implementation of transformation. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Google, Bing, Facebook, Twitter, and Instagram seem not to explore other digital marketing alternatives today. It’s a shame because including other platforms, such as Pinterest, in your digital marketing strategy can offer you the same, or even more, features and advantages than the most popular ones.

Pinterest is an open book with millions of ideas that inspire users about various topics to give you an idea. These topics range from decoration and kitchen remodeling to gardening and fashion.

As with other social networks, being on Pinterest requires carefully studying your target audience’s characteristics, confirming their use, and guiding actions to impact them. The main objectives are achieving popularity, increasing web traffic, and increasing sales.

But is it possible to achieve them? Is it okay to invest time and resources on Pinterest? We are sure it is! We argue our position with these seven compelling reasons. When finished, surely you too will convince yourself of the effectiveness of being and being active on Pinterest.

 The Figures Are Not Deceiving

We’ve come up with all the Pinterest usage data to convince you. Thus, there will be no doubt about the suitability of including Pinterest in your strategy.

• As of May 2019, there were 291 million active users on Pinterest.
• There are already more than 75 million pins or ideas on the platform.
• Every month, there are 2 billion searches on Pinterest.
• The lifespan of the pins is much longer, on average, than posts on other social networks. If they are valuable and attractive, your plugs can be repainted for weeks or even months.
• 97% of the results of these searches do not have a brand behind them.
• More than 10,000 brands promote their business on Pinterest.
• 30% of users have bought something online after searching for it on Pinterest.

All this can help you understand ​​Pinterest’s impact on your business results.

However, it would help if you did not think it was easy. To successfully use Pinterest, you must design and implement strategies and actions specially designed for your brand.

1. Information is Categorized and Better Organized

The possibility of keeping all your pins organized in boards that remain fixed is one of the keys that contribute to extending the life of your publications. Over time and with practice, you will discover what types of boards are the most successful among your Pinterest audience. To give you an idea, these are the different options:

• Collaborative: The community highly values these types of boards. They are characterized by allowing many users to edit at the same time. They are ideal if you want to be involved and bring the brand closer to your target audience.
• Map: These boards recommend brands belonging to the tourism sector, and their configuration is completed thanks to Foursquare. The idea is to be able to publish geolocated pins.
• Inbound traffic: Consists of publishing images from your website on different boards.
• External traffic: In this case, the board’s pins will redirect the user to an external site.

Improve the SEO Positioning of Your Website

Both pins and boards on Pinterest need to be named strategically. Thus, we will contribute to our website’s better positioning if we want to link it to the content. Some examples of names are “garden decoration” or “trips to Paris.” Putting a suggestive name on your boards will allow them to be more easily found by users. And, of course, it will optimize the positioning of your brand.

Ensured Traffic and Engagement

It’s as simple as including a link to every valuable post you make on Pinterest. If you like the image, you will get clicks. And, if you get more visits, your website sales will tend to grow. Remember that everything is part of a process that must be perfectly designed and meshed.

Among other techniques, we recommend the efficient use and optimization of keywords. Detect which works best and include them without hesitation on your boards and related pins.

But, if there is something that makes Pinterest unique, it is the simplicity of its interface. Its use becomes, for many users, addictive. Spending hours browsing, exploring, and repinning its contents is possible.

Is Your Audience Millennial?

The average age of active Pinterest users is between 18 and 29 years old. Therefore, do not hesitate to be present if your target audience (or part of it) is millennials. As a bonus, 80% of Pinterest traffic comes from mobile devices.

The Power of Visuals

Like Instagram, the images are the center of everything on Pinterest. Your content may go viral if you hit the mark with inspiring and engaging pins.

Also, organizing all your visual content on boards (an option that Instagram has replicated, in a way, with the highlighted stories) multiplies its visual impact.

Intuitive Analytics Included

The analytics dashboard that Pinterest offers to all brand managers has many benefits. The first one, undoubtedly, is that it is tremendously easy to use. With this internal and free tool (which you can complement with other more advanced ones), you will be able to know even the last detail of your audience:

• Demographic data, such as age, gender, or country of residence.
• What kind of content do you like the most?
• Their primary interests are beyond your activity.
• What kind of devices have they used in their search?

You will also obtain, with Pinterest Analytics, information about the activity related to your website. You can filter the organic and sponsored results—which is essential to determine if your advertising strategies on Pinterest are effective. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

As the saying goes, “With great power comes great responsibility,” so it is understandable that business leaders have a lot of responsibility on their shoulders.

In honest self-appraisal, how many people have you worked with who would say you bring out the worst or the best in them? Often, it is not difficult to name the person(s) who brought out your best; at times, it is even easier to call out who has brought out the worst. All these memories are noteworthy because of how your managers made you feel. Unfortunately, most people leave companies or are willing to shift workplaces because of poor relationships with their managers. 

This leads to the debate of whether an organization requires a leader or manager. Most people do not understand the differences, as explored below.

Define Success

Any business owner’s primary objective behind running a business is growth. When you ask them to define growth, they will explain it the same way, but each answer will be justified in its own way.

Some might say profitability is growth, while others will tell you that a simple revenue increase is growing. You will find people who tell you that an increased market share means change, and you will also find those who say a lower fixed cost per unit is growth. Each business owner will point to an increase in some factor to indicate change, but there will be a new definition for every new entrepreneur you ask.

How do you go about determining the meaning of growth, then? How can you measure the success of a business? What is it that you need to do to grow your business? And most importantly, does a manager or leader help a business grow? You first need to define success for your business and need both a manager and a leader to reach your goals.

Lead with Emotional Intelligence

Your emotions are woven into your interactions with others, whether at work or home. Your feelings will influence how you react to opportunities and challenges, determine if you collaborate to resolve conflict, and prompt your willingness to forgive yourself and others. As you move further with your day, your emotions play a role in the effort you demonstrate, your moods, and your psychological health.

As the leader of an organization with subordinates, it is essential to understand what role emotional intelligence plays in their lives. Emotional Intelligence (EI) can be defined as your capacity to be aware of, express emotions, and control them. EI allows us to handle interpersonal relationships empathetically and judiciously.

The four main key components of Emotional Intelligence are:

• Self-Management
• Self-Awareness
• Relationship Management
• Social Awareness

A leader who has higher emotional intelligence is more effective because they can build stronger relationships with others. This enables such a leader to empower and encourage team members to perform optimally. From a managerial-only perspective, you would focus on completing the task without considering these four factors.

As a leader, the need to strengthen relationships remains the same or increases because relationships enhance your company’s collaboration, culture, and engagement levels.

Great Leaders Improve their Organizations

When we talk about the workplace, the bottom line is critical. Executives and managers are usually held responsible for success and failure. According to Dr. Joseph Folkman and Dr. Jack Zenger, there are nine essential traits that successful leaders possess. Some of those traits are:

• Working to inspire and motivate people around them.
• Building relationships and communicating that every organization member is valued and their opinions and concerns are essential and will be investigated.
• They “walk the talk” and act with honesty and integrity with each member.
• Leaders develop and support what others have to say.
• They celebrate the success of their employees and encourage them to learn more.

Goals

When you are in a position of authority and management, your subordinates can often feel intimated. If you are more than just a manager, you would want your team to share ideas and encourage them to work harder. At the same time, a manager cares about numbers, which is necessary but not penultimate.

You must strive to inspire, lead, and allow people to make mistakes.

The chief difference between a leader and a manager is that a leader has people who follow him, while a manager has people who work for him. If you wish to become a successful business owner, you must be both but careful not to confuse yourself. You must equally be a strong leader who aligns team goals and interactions with business objectives and a manager who pushes production and standards toward the vision of success. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

For most entrepreneurs, bringing their business idea into existence and beginning with their businesses is daunting. In many cases, entrepreneurs usually have a very compelling business idea and plan, but they have a minimal budget. From incubation to existence and dividing their business into different sectors like marketing, finance, sales, etc., they tend to carry all that burden on their own. While this isn’t awful, if you originate from a business foundation, you will not have complete knowledge and a holistic perspective on maintaining an effective business.

The Role of a Business Coach

The primary purpose of hiring a business coach is to identify the strengths and opportunities you and your business can play with and the market in which you think to operate. Also, remember the weaknesses and threats to your company and avoid them as much as possible. Coaches differ by how they convey their administrative techniques, yet as a rule, they utilize a mix of conversing with you, posing inquiries, and giving direction alongside all possible agendas. Business coaches don’t work on these aspects of your business; they are more a counselor who provides insight into the market and will advise you to play your cards right.

Here are a few ways in which a business coach can help your business grow

Of course, if you think you have enough knowledge about the dynamics of the market you are looking to operate in, you should go for self-coaching. Or, in other cases, if you are slightly unsure of your abilities, you can always have second opinions. But business coaches are professionals known to provide you with only the best views. Besides, there are some proper reasons to hire a business coach, especially during the initial few stages of their business.

• Bird’s eye view – an outsider will always provide you with a bird’s eye view of your business, which will help you find the problem, if your business has any, and help you eradicate it.
• Trust and confidence – Losing your faith in the home business is challenging. A mentor can assist you with seeing and expanding on your qualities and lift your spirit in yourself and your business.
• The problem of only one perspective – The biggest problem of not getting a business coach for your business, especially during its earlier stage, is the involvement of only one view. A business owner solely running their business on their own will work their way through the industry based only on their ideas. The approach can hold them back and not allow the company to unleash its true potential. A business coach is, therefore, necessary.
• Expansion beyond the horizons – Most entrepreneurs can do and develop more than they might suspect. A business coach can assist you with seeing the master plan and setting more significant objectives.
• Escape from a problem – Are you in a business trench? A coach can assist you with making sense of where you’re trapped, get you going, and push ahead once more.
• Assistance in setting priorities – A business coach can develop a disciplined and balanced game plan for your business to help you sort out all the hurdles and prioritize your goals and other tasks. Of course, doing everything independently can be difficult at times, and entrepreneurs might get overworked by the burden of performing every task alone.
• The solution to the accountability issue is that individuals have a simpler time relaxing while another person helps them with some of their work. A coach will anticipate making a move on what you have planned and calling you on it if you don’t end up completing it.

There is a ray of hope for all entrepreneurs. Many business coaches perform business coaching for many businesses and make lives easier for many business owners. However, if you want to get your hands on someone highly professional and experienced, you might have to search a lot. Not everyone these days is as skillful as you expect them to be. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Most industries have had to reinvent their business strategies to continue functioning today in a pandemic-stricken world. Covid-19 has drastically changed how the world operates, adversely affecting all spheres of life, including the global economy. The manufacturing niche has also been impacted. The digital transformation of businesses is inevitable in these trying times, with employee safety being a priority. 

Setting this premise for the blog was imperative as the pandemic will heavily affect the future trends dominating the manufacturing industry. Let’s shed light upon some of those trends that will ensure improved operations and success in the long haul.

Prioritization of Employee Safety

Before 2020, employee safety was probably a healthcare regulation practiced at organizations. Law is crucial and will undoubtedly be a dominant trend in the manufacturing industry in 2021. Despite the advent of advanced technology and significant inventions, you cannot overlook the basic workplace rules regarding employee safety. 

First things first- an employee’s health and safety are paramount, and big corporations must ensure that all staff members observe safety protocols. The office should be clean, equipment must be well-maintained, and everyone should maintain social distancing. 

IoT still reigns

The manufacturing industry’s Internet of Things (IoT) trend is gradually becoming a standard and widespread technology. It is likely to stay at the top in the coming years due to its flexibility and innovation 2021 saw the emergence of IoT. It essentially works because it successfully links various gadgets within an internet infrastructure. IoT allows manufacturers to make better decisions, utilize real-time information, accomplish several business goals, enhance efficiency, reduce expenses, and ensure safety and product novelty. 

IoT provides exciting and fresh opportunities to various manufacturers, paving the way for interlinked operations and making business procedures relatively seamless. 

3D Printing Takes Manufacturing to Newer Heights of Success

Manufacturers can quickly produce better quality and accurate components even with a handful of resources. Ever wondered how? They are afforded this luxury by 3D printing and additive equipment, which boosts the business’s overall performance. Manufacturing companies can print anything they want, from tiny jet engines to domestic devices, simply by putting in materials layer by layer utilizing digital data based on a 3D model. 

The essential advantage of this trend is that it saves a lot of time for manufacturers with other areas to focus on. It is also cost-effective as the location can pose a problem for many, resulting in many casting parts and having it built outside their headquarters’ countries. Of course, this is time-consuming, increases costs, and shows poor quality control. 

Going green in manufacturing

It wouldn’t be an understatement to assert that the manufacturing industry is a rather demanding sector- it has been since industrialization took place centuries ago. Currently, it signifies 54% of the planet’s energy consumption. It contributes 20% to global emissions, again detrimental to the environment.

Emissions are why people who are a part of this field decided that it is feasible to go green. Many manufacturers are changing their ways, repurposing resources (as they are limited), and switching to renewable energy for power operations. They are actively reducing waste by tracking every step undertaken in the manufacturing process.

Pilot Plants Remove Risk from Large-Scale Manufacturing

A pilot plant exhibits the viability of prospective process technologies for real-world operations. Manufacturing, of course, facilitates manufacturers in eliminating the risk from various projects. De-risking has served as a driving force and probably the critical purpose of a pilot plant. With shorter product lifespans, the drive has never been fiercer in today’s world.

In a nutshell, pilot plants represent how manufacturers can make process technologies at a more modest industrial scale before the full-scale project starts. This is what essentially makes the manufacturing procedure easier.

Coming to an end now

As businesses head into another year, the manufacturing industry will focus on smoothly executing operations. Considering that we still reside in a world where the pandemic isn’t over and the economy is still recovering, the manufacturing industries must follow these trends.  

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.