Whenever we hear the word “brand,” the first things that come to our minds are color, themes, and logos. Yes, branding is mainly about visuals, penetrating your customers’ subconscious, and creating a unique identity of your company or product in their minds that connects them with you emotionally, mentally, and physically.
But why does a company or product need branding? Or why one brand or product has to be unique from others? It’s quite easy to understand the science behind branding – use a little bit of common sense, and you will get there. Every business or product has its specific target audience, segmented on demography, geography, psychography, and behavior. After analyzing and understanding your target audience, you need to approach them in every possible way. This complete process is known as branding. There are several great branding strategies you can utilize to uplift your business. Let’s discuss some of the best ones. Here we go!
Effective Branding Strategies
What is required to develop the best branding strategies? The factors that matter most in branding are your industry, promotion campaigns, budget, and of course, the target audience. Let’s understand it with an example. If you try to sell ice in Antarctica or water near a river, your profits are sure to be minimal! Get the point?
Below we have sorted some of the best strategies that can be beneficial for you:
Personal or Individual Branding
Branding is not only based on a product or a company. Public figures like politicians, public speakers, artists, sportsperson, and even religious leaders follow a branding strategy to get noticed in the audience. Yes, this branding indirectly supports them in selling any product or idea, but they are not directly selling it. They become a part of a branding campaign.
Branding of Specific Product
This type of branding is common worldwide, and almost every person is familiar with this concept. In this strategy, a single product becomes the identity of the company. The company brands and focuses more on the product name’s distinctive logo rather than focusing more on the company logo. The logo and product theme is used as the primary part of their ads and other marketing campaigns. This form of branding is best when your company is only developing and producing a single product.
For example, a company named “ABC” is producing “XYZ” Cola; it focuses more on the name XYZ than focusing on its brand name.
Business or Commercial Branding
Every business is established through an idea and philosophy. Sometimes it’s quite simple and ordinary. Sometimes, it’s so diversified and interesting that it becomes the company’s identity, and people know and connect with them because of that idea or philosophy. Even their employees are connected to them for this reason. It’s a highly effective strategy that almost works for every organization, whether it’s providing services or products.
Branding through Services
Promoting any product through services is one of the oldest forms of branding. Before print media or digital media, businesses and products were known mainly through quality and services. It’s still considered an effective way to attract customers and attach their emotions to you. The hospitality you provide to your customer helps in enhancing your brand presence and promotes your product.
Online Branding
The internet is a virtual market with different mediums to promote your product or services, and every business is now familiar with the importance of branding on the internet. There are multiple ways of branding on the internet, including social media handles, companies’ websites, influencers, and many more. The internet is such a big market, and online presence is so important that people run multinational businesses just by using online branding.
The Bottom Line
If you want your business to succeed, you must invest time and energy into branding. This will optimize the returns on your investment and help your business grow. As you have read above, there are several benefits of branding that your business can enjoy. Which branding strategy works best for you depends on the specific needs of your business. Of course, it will take some trial and error to figure out the best strategy for your client, but it’s worth a shot!
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
The article argues that the role of entrepreneurship is the establishment of tiny, micro, and small-scale enterprises. Such enterprises create employment opportunities, particularly for the youth. Precisely, it gives rise to independence through self-employment and wage–employment. Entrepreneurship up-lift the economically backward sections of the society. Also, entrepreneurship utilizes a surplus labor force in industrial activities. The introduction of innovation and entrepreneurship into the education system by making the universities the important stakeholder would bring down the unemployment and, in turn promoting entrepreneurship to the youth to find and create their employment and work towards its eradication.
Association between unemployment in the business cycle and entrepreneurship
The study collected relevant data from 1993 to 2009 and deployed seven variables; self-employment rate and proper entrepreneurship were treated as dependent variables. The independent variables were the rate of newly registered unemployed, long-term employment, sign-off unemployed and average wages, and the reference cycle. Data analysis was based on regression analysis techniques. The results of the study argued that entrepreneurial activities and the unemployment ratio are closely related. Poor labor market conditions increase unemployment,
while improved working conditions and wage rates negatively influence entrepreneurship. Cyclical changes in wages and unemployment influence levels of entrepreneurship, as these factors prove as negative motivation for entrepreneurship. The capacity of entrepreneurship influences the ratio of employment optimistically.
To detect the association between unemployment and entrepreneurship in the context of the US, data from 1972 to 2002 were collected. It includes two variables, the business ownership rate has been taken as an independent variable, and unemployment has been taken as a dependent variable. The result was based on regression analysis techniques. The study concluded that the US is a relative outlier regarding the relationship between unemployment and entrepreneurship.
The impact of entrepreneurs on economic growth and job creation
The analysis was based on the content technique. Entrepreneurship is an important factor in the development of economies. However, it also concluded that entrepreneurs are rare, even in developed and innovation-driven economies. In societies where entrepreneurs have flexibility in operating, reaping, rewarding, and developing ideas, the economies grow more rapidly. The export trade is also growing in the US due to entrepreneurial activities. Entrepreneurial activities have a positive impact on the reduction of the unemployment rate. Higher exports have a positive impact on GDP and reduce inflation.
Many management scientists studied the relationship between the unemployment rate and entrepreneurship in an economy. Economic data from 10 years (2003 – 2013) was analyzed. Regression analysis was applied to the data. It established a significant impact of entrepreneurship on the rate of unemployment. The outcome rejected the null hypothesis. Entrepreneurial developments influenced the unemployment rate in the US. The research used a content analysis technique to extract the results from the available data. It was noted that some entrepreneurial developmental policies were designed in the US. To enhance the capacity of entrepreneurial activities, entrepreneurs were encouraged to become export agents. The study concluded that entrepreneurial developments are instrumental to the country’s economic growth and played an immense role in balancing job creation and development. The paper sheds light on the job market situation of the country and the role of entrepreneurship in generating employment opportunities. The results concluded that entrepreneurship is among the major contributors to economic growth and, therefore, unemployment reduction.
Entrepreneurship contributes to the creation of employment opportunities for the youth where they source an intrinsic outcome. Employment, in turn, stimulate spending in a country; thus, improving the country’s economy. For, the level of spending among young people with families increases dramatically when they have appropriate employment. Currency circularization increases, making the economy more dynamic. This also facilitates the strength of families among young people. Although it is a condition where young people attain employment opportunities through entrepreneurship, the US market is saturated. Differently, some of the young people become entrepreneurs; thus, employing others.
The US is a multi-resource economy with strong government controls over major economic activities. The US also encourages the growth of the private sector to diversify its economy and employ its citizens as opposed to immigrants. The current economic condition in the country is not very favorable due to the decline in oil prices in the international market. However, the government is spending a huge amount on job training and education. It is observed that the US stands 54th rank overall. Also, it is stated that it is ranked 126th in innovation efficiency or its success in transforming the innovation enablers into innovation output, which was incredibly low.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
With upheaval from globalization and technological advancement, it is unavoidable that we are rapidly moving towards a user-friendly digital and virtual-based economic system. Regardless of the information, everything is moving away from a paper-based environment. Previously, the advent of Credit Cards began to replace paper monies, turning currency paperless. Bank statements, news articles, shopping, and simple transactions are becoming paperless. The concept of digital banking, digital marketing, online shopping, and e-books is now not only environmentally friendly but also efficient and a touch away. The most recent story of digital innovation is the advent of cryptocurrency, which is the most talked-about additive to the digital and virtual payment industry.
Cryptocurrency is just like any other currency, but the primary difference is that it is developed for the sole purpose of digital trading. Cryptocurrency, as mentioned above, in essence, is a substitute or alternative for real currency but represented digitally or virtually. Cryptocurrency exploits the scientific technology of Cryptography to ensure that its blockchain data structure is secure, making it nearly impossible to counterfeit. Since it does not lie in the purview of a central regulatory framework, no country or law can regulate or deprive you of it.
In recent years, cryptocurrency has been quickly gaining the attention of the public and general market enthusiasts, and there are good reasons behind it. Some of the important features are below:
First, you cannot commit fraud until and unless you misuse the concept of crypto cloud mining. Cryptocurrency is 100% fraud-proof. Since cryptocurrency was developed, all definite market dealings are housed in a data-mining warehouse. All the characteristics of any coin owners are heavily encrypted, making security features complex and sophisticated. The sole purpose of securing the user’s identity and the transaction is to assure the genuineness of bookkeeping. Since you are the owner of the cryptocurrency, it is decentralized. No regulator, law, legislative government, or bank has any dominance over it.
Since it uses an SHA-256 algorithm, anonymity is guaranteed, so there is no chance of someone stealing the user’s identity or personal data. The data warehouse assures that all the exchanges and transactions will be operated by a key or through a digital wallet. All the transactions are examined on the backend to ensure that the current user authentically owns the coins. This public data warehouse is also referred to as a blockchain data structure for all transactions.
Blockchain Management framework offers a continued guarantee that all digital transactions taking place are secure and encrypted. Smart contracts, also known as e-contracts, are transactions between two users where the identity of the users and entities are completely anonymous. Therefore, the entire platform cannot be hacked and is void of any cyber-attacks or digital fraud. With an innovative product like cryptocurrency, security is provided by blockchain technology.
As an entity or user of cryptocurrency, you benefit from an instant settlement when closing any transaction or smart contract, thanks to the blockchain data structure. This structure is why cryptocurrency is getting more and more attention in the market. It does not require any modification to the prevalent availability of technology and is user-friendly. You can use your personal computer or smartphone to access the cryptocurrency platform, and the only thing required is access to the internet. In essence, you become your own bank conducting all transactions, whether they are payments, transfers, or purchases.
In some countries, citizens have transferred their savings into cryptocurrencies, specifically Bitcoin. They were apprehensive of government instability, the nationalization of banks, and hyperinflation. By vesting, they have managed to hedge their assets.
As a conservative estimate, at least three billion people worldwide have access to the internet either through a desktop computer, laptop, tablet, or smartphone. However, they do not have access to traditional exchange systems like the stock market or commodity market since initial capital is required and regulatory requirements can be strict. Nevertheless, these individuals and firms are hungry to enter the cryptocurrency market. It is estimated that the blockchain economy is about $100 billion and still not fully tapped.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Essential Accountant Services to Boost Your Business Growth
Accountant services for business encompass comprehensive financial management solutions including bookkeeping, tax preparation, payroll processing, and strategic advisory services that streamline operations, maintain compliance, and drive sustainable growth through expert financial guidance tailored to your company’s specific needs.
Over my 20 years as CEO of Complete Controller, I’ve worked with businesses across every sector and witnessed firsthand how the right accounting partnership transforms struggling startups into thriving enterprises. The global bookkeeping service provider market has exploded to $57.3 billion in 2024 and will reach $98.6 billion by 2033—clear evidence that smart businesses recognize professional accounting as a growth catalyst, not an expense. This article reveals the exact accounting services that deliver maximum business impact and shows you how to leverage them strategically for competitive advantage, improved cash flow, and accelerated growth.
What are the essential accountant services for business growth?
Core answer: Professional bookkeeping, tax preparation, payroll processing, financial reporting, and strategic advisory services
Bookkeeping services track every transaction, maintain accurate records, and provide real-time financial visibility
Tax preparation includes year-round planning, quarterly assessments, and proactive deduction identification
Payroll processing handles employee payments, tax withholdings, and compliance reporting
Strategic advisory provides CFO-level guidance on cash flow, budgeting, and growth planning
Foundation Financial Services That Every Business Needs
The cornerstone of business success starts with professional bookkeeping services that go beyond simple data entry. Modern bookkeeping includes sophisticated bank reconciliation, accounts management, and integration with cloud-based platforms that provide real-time financial insights while reducing errors.
Tax preparation for small businesses represents another critical foundation service extending far beyond annual filing requirements. Strategic tax planning involves quarterly assessments, estimated payment calculations, and identification of deduction opportunities that significantly impact your bottom line throughout the fiscal year.
Professional bookkeeping services build your financial foundation
Comprehensive bookkeeping encompasses daily transaction recording, monthly financial statement preparation, and ongoing reconciliation processes maintaining data integrity. Business accounting services have evolved to include:
Simplified audit preparation for growth-stage scrutiny
Tax preparation maximizes compliance and savings
Strategic tax management involves year-round planning with quarterly reviews identifying optimization opportunities before they become problems. Professional tax services include entity structure optimization, estimated payment planning, and coordination with financial planning aligning tax strategies with business objectives.
Small businesses make up 50% of the $542 billion in tax underreporting—$182 billion in individual business income tax, $21 billion in small corporation tax, and $68 billion in self-employment tax. Professional tax preparation helps avoid joining these statistics while maximizing legitimate deductions.
Strategic Financial Services for Growth-Oriented Companies
Financial accounting for businesses focused on growth requires sophisticated analytical services transforming raw data into actionable intelligence. Cash flow forecasting provides predictive insights for navigating seasonal fluctuations, planning expenditures, and identifying optimal expansion timing.
Accounting consultancy for enterprises bridges traditional bookkeeping and executive-level strategy. These services include profitability analysis by product line, cost center evaluation identifying inefficiencies, and strategic planning supporting informed resource allocation decisions.
Cash flow management and financial forecasting
Professional forecasting extends beyond monitoring current balances to include:
13-week rolling forecasts for operational planning
Scenario planning for growth trajectories
Credit facility establishment for expansion flexibility
Seasonal variation anticipation
Capital investment timing optimization
Since 82% of small businesses fail due to inadequate cash flow management, these services prove essential for sustainable growth.
Business advisory and strategic planning services
Best accountant services for entrepreneurs include CFO-level insights without full-time executive overhead. Advisory functions encompass market analysis, competitive benchmarking, and strategic planning sessions identifying revenue opportunities while optimizing operational efficiency.
Specialized Accounting Solutions for Different Business Stages
Affordable accountant services for startups balance comprehensive financial management with cost-conscious resource allocation. Early-stage companies benefit from fractional accounting services providing senior expertise part-time, allowing access to high-level guidance without salary commitments.
Experienced accountants for small business understand unique transition challenges from startup to enterprise, requiring sophisticated systems while maintaining efficiency. This growth stage demands enhanced reporting, detailed cost accounting, and strategic analysis supporting expansion decisions.
Startup financial management and entity formation
New business formation requires careful consideration of:
Entity structure selection for tax optimization
Initial capitalization strategies
Financial system implementation supporting growth
Business plan financial modeling
Investor-ready statement preparation
Internal control establishment
Customized solutions for growing companies
Customized accounting solutions for companies experiencing rapid growth require scalable systems maintaining accuracy with increased volume. Advanced solutions include multi-location reporting, department-specific accounting, and ERP integration providing comprehensive intelligence across all areas.
An outsourced three-person accounting team costs approximately $48,000 annually compared to in-house salaries totaling $370,724—representing 87% cost savings while maintaining professional expertise across multiple roles.
Technology Integration and Modern Accounting Solutions
Cloud-based platforms revolutionized outsourced accounting services for businesses through real-time collaboration and automated synchronization. Modern technology includes AI-powered categorization, automated bank feeds, and integrated dashboards providing instant KPI visibility.
Currently 94% of accountants use cloud solutions while 61% of small businesses employ AI for invoicing, payroll, and inventory management. The accounting automation market expands 12.8% annually, making these services increasingly accessible.
Cloud platform selection and implementation
Selecting appropriate software requires evaluating current needs, growth projections, and integration requirements. Professional implementation includes:
Data migration planning preventing information loss
Comprehensive user training programs
Ongoing optimization maximizing ROI
Security protocol establishment
Backup system configuration
Compliance, Audit Support, and Risk Management
Regulatory compliance complexity increases with growth, requiring expertise navigating industry requirements, tax obligations, and size-based reporting standards. Professional audit support includes documentation preparation, control assessments, and external auditor coordination demonstrating financial integrity.
Risk management encompasses fraud prevention, internal controls, and regular reviews identifying issues before operational impact. From my Complete Controller experience, proactive compliance prevents costly regulatory problems while positioning companies for smoother due diligence during acquisitions or investment rounds.
Internal controls and fraud prevention
Effective controls include:
Financial duty segregation
Regular reconciliation procedures
Approval hierarchy implementation
Transaction monitoring systems
Periodic control testing
Audit preparation and regulatory excellence
Comprehensive preparation includes documentation organization, control testing, and statement analysis facilitating smooth audits. Regular compliance reviews maintain current regulatory standing while identifying process improvements.
Measuring ROI and Partnership Selection
Professional accounting ROI includes direct savings through tax optimization, operational efficiency, and receivables management plus indirect benefits like faster decision-making and risk reduction. XYZ Company saved $15,000 annually outsourcing bookkeeping, freed 20 monthly hours worth $12,000, and avoided $5,000 in penalties—totaling $32,000 in annual benefits.
Selection criteria should evaluate industry expertise, technology capabilities, and growth scalability. Successful partnerships involve regular communication, proactive advisory, and strategy alignment with business objectives.
Calculating professional service impact
Measuring ROI includes analyzing:
Time savings from automated processes
Error reduction preventing costly mistakes
Compliance cost avoidance
Strategic opportunity identification
Cash flow improvements through better management
Final Thoughts
The strategic implementation of comprehensive accounting services represents one of the most impactful investments growing businesses can make. From building Complete Controller over two decades, I’ve seen countless companies transform operations and accelerate growth through professional partnerships providing tactical support and strategic guidance.
Businesses thriving in competitive environments recognize accounting as strategic advantage rather than necessary expense. Implementing the right combination of foundational services, advisory support, and technology solutions positions companies for sustainable expansion while maintaining essential financial controls.
Ready to transform your finances from stress source to competitive advantage? Contact the experts at Complete Controller to discover how comprehensive accounting services accelerate growth while providing clarity and strategic insights for confident business decisions.
Frequently Asked Questions About Accountant Services for Business
What types of accountant services does my business actually need?
Most businesses require foundational services including bookkeeping, tax preparation, and payroll processing, with growing companies benefiting from advisory services like financial planning, cash flow forecasting, and strategic business consulting tailored to their industry and growth stage.
How much should I expect to invest in professional accounting services?
Accounting service costs typically range from $500-$2,500 monthly for small businesses, with pricing dependent on transaction volume, service complexity, and level of advisory support, though the ROI often exceeds costs through improved efficiency and strategic insights.
When should I transition from DIY accounting to professional services?
Consider professional services when monthly transactions exceed 100, when you need financial statements for lending, when tax complexity increases, or when financial management tasks consume more than 10 hours weekly of leadership time.
What’s the difference between bookkeeping services and full accounting services?
Bookkeeping focuses on transaction recording and basic financial statements, while full accounting services include strategic analysis, tax planning, financial forecasting, and advisory support that helps drive business decisions and growth strategies.
How do I choose between in-house accounting staff and outsourced services?
Outsourced services often provide better value for businesses under $5 million revenue, offering access to senior expertise, technology, and scalability without full-time salary commitments, while in-house staff make sense for larger companies with complex, daily accounting needs.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Jennifer BrazerFounder/CEO
Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.
Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.
Effective leadership is an important element for every organization. Every company requires efficient leaders who have the skills to guide the organization in the desired direction while accomplishing the objectives of the company. According to studies, there are various management or leadership theories which include: transactional theory, transformational theory, behavioral theory, contingency theory, tri-dimensional theory, and situational theory. Brakes Company has adopted behavioral theory for leadership management in their organization with positive outcomes. Their implementation and results will be further discussed and reviewed.
Behavioral theory
According to behavioral theory, there are certain behaviors that a leader should adopt, such as:
Consideration of the task: leaders should know how to divide the task among their employees to maintain their productivity and meet the company’s objectives.
Consideration for employees: it is the responsibility of every leader to consider their employee’s interests, values, concerns, and problems rather than treating them only as sources of production.
Directional leadership: leaders should provide a direction for their employees to follow. They should take responsibility and make the final decision that will ultimately allow a progression towards business objectives or away from them.
Active participation: leaders should actively participate in the decision-making process and not rely on employees to take all the responsibility for their decision.
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Leadership strategy and organizational direction
When creating any strategy, the company should always focus on making plans long-term, knowing the competition and rivalry they may face in the future. Considering these factors, the company needs an efficient and effective leadership plan for its organization. This leadership strategy includes setting workshops, training, developing professionalism, and developing trust, belief and respect, and emotional intelligence.
Developing professionalism
The progress of every organization lies in the professional attitude of its management, leaders, and employees. Implementation of a positive and professional environment needs the active participation of leaders who can guide their employees to follow the rules and regulations of the company.
Developing trust and belief
Developing trust and belief among employees is also a major component of an effective leadership plan. The management system should properly plan to develop trust and belief among their employees, provide them with a healthy working environment, solve escalated problems, and take care to avoid discrimination. It has been seen time and again that discrimination and favoritism among employees have a negative impact on the efficiency, morale, and overall effectiveness of the company.
Training programs and workshop
The introduction of workshops and training programs for employees is helpful; this will guide them on best practices and industry innovations, provide them a direction to work towards and help the company accomplish its objective. Brakes Group is already working on this perspective. They have arranged different workshops for their employees to understand the method for implementing plans that favor growth in the company.
Emotional intelligence
Emotional intelligence is a term that means the ability for people to understand the emotions of others, and it is a common trait in good leaders. Emotionally intelligent leaders support their team in a stressful situation, peacefully evaluates the situation, and finds the resolution to the problem. Goleman has presented a theory in this respect, which includes few features: motivation, empathy, self-awareness, self-regulation, social skills, and encouragement. By actively practicing or honing these traits, leaders can successfully implement changes and bring quality intervention into workplace policies.
Application of Goleman theory
Brakes Group has adopted the Goleman theory described above to guide their leaders. This theory has helped the organization achieve its objectives, helped the company increase effectiveness, reliability, and capability, and empowered them to increase their resources. This theory is a proper guide for a new entrepreneur or the CEO of an established organization.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
If you do not have a social security number for some reason, the IRS does not want this to stop you from reporting the taxes you earned during the year. This IRS Taxpayer Identification Number or ITIN program allows people who do not have a social security number to declare income. The IRS does not separate declared income; it only wants all the people who have to do it by law.
Here are eight of the most frequently asked questions about the IRS Taxpayer Identification Number and their answers according to the latest IRS information available on their website. These questions and answers about the ITIN will help those who need to use it to file taxes using the IRS Taxpayer Identification Number.
What is the ITIN used for?
ITINs are for tax reports only and are not intended to serve any other purpose. The IRS grants ITINs to help individuals comply with the tax laws of the United States. An ITIN does not grant the right to work in the United States, nor does it grant the possessor social security benefits or the Earned Income Credit (EITC).
Can I work with an ITIN?
No, it’s just a number to declare your taxes.
How do I apply for an ITIN?
Use the Form W-7SP, Individual Taxpayer Identification Number Application, to request the ITIN. Attach a valid federal declaration unless you qualify for an exception and include your original documents or certified documents proving your identity and documents proving your alien identity.
Can I present a copy of a notarized passport to apply for an ITIN?
No, the new changes to the rules to apply for the ITIN do not allow the document to be issued with a notarized copy. Only original documents or certified copies are accepted by the government agency that issued them.
Why should I not receive US benefits as undocumented should I declare my taxes?
One of the reasons why you should do it is because this is the tax law. If you earn money in the United States, you have to declare your income and pay taxes. The second reason that much is talked about is possible immigration reform. Nobody knows if this will happen or not, or when, but you have an idea that the requirement to prove that people were in the United States for a certain amount of time will be the tax return. At least they will ask the question: are you up to date with all your tax obligations?
Do I qualify for a tax credit with the ITIN?
The ITIN automatically disqualifies the taxpayer from being eligible for the earned income credit or earned income tax credit. However, if your child has an ITIN number, you may qualify for the child tax credit or the American Opportunity Tax Credit post-secondary school credit.
How do I report my income with an ITIN and a fake SSN?
A tax preparer or the program you use to fill out your return will allow you to adjust, reflect that this income, even if declared with a false SSN, is the income you earned. Check with your tax preparer to help you through the process.
How do I report my income if I work on my own?
If you work on your own, you are considered a small business. To be able to declare your taxes, you should take information about your income and expenses. Income and expenses should be accompanied by evidence and receipts if the IRS is urged to audit your return. You do not have to have anything fancy; you can have a notebook or record to keep track of your expenses and income. Better yet, if you could open a bank account specifically for your business transactions. Many banks allow people with ITIN to open a bank account.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Cryptocurrency is a digital currency backed by strong algorithms and independent of any governmental control. The major difference between cryptocurrency and digital money is its decentralization. No one can regulate its movement or obtain all of it. This is made possible because of the operational idea dependent on blockchain innovation permitting step-by-step cryptograph-led exchanges. There are millions of cryptocurrencies out there, but Bitcoin is the most prominent. Bitcoin is beneficial when compared to the other conventional paper or plastic currencies in the market. Here are some of its benefits:
All transactions are saved on the blockchain when a variety of users connect their computers to the internet. It gives the users the authority to hold the currency as much as they like, and everyone has equal rights and status on it. The best part of cryptocurrency is that it keeps the anonymity of the user.
Digital currency can be received and sent anywhere in the world without the hassle of being verified by intermediaries. You can hold and purchase Bitcoin if you have a stable internet connection.
How to Buy It?
There are no specific stores or a central point where you can buy Bitcoin. There is a famous quote that “everyone owns it, yet no one does.” This explains how Bitcoin is meant to be owned by everyone, not just the government or the wealthy, and the full expanse of Bitcoin has not yet been mined. However, there are several platforms where people who already have Bitcoin and those who want to purchase it can gather. You can access platforms like Localbitcoin, Kraken, and Coinmama and buy Bitcoin online by paying for it. You can receive some amount of Bitcoin in your wallets and use it either as an investment or currency wherever it is accepted. You can also utilize mining machines to mine the currency saving you the effort of going online, finding a reliable person, and purchase from him. There is a one-time cost when you can purchase the machine, but then you can connect it to the internet and earn bitcoin from it.
The Main Purpose of Cryptocurrency:
Cryptocurrency is the result of a major economic depression and is the best solution to a failing economy. Zimbabwe proved the currency to be a savior when the major currency devalued, creating an economic depression. Many people in that country moved to cryptocurrency, saving themselves from any major crisis. However, a failed state is not the reason for the success, or use of Bitcoin, as seen with the Russian Ruble. It climbed to $64 from $58 in one day. Yet, Bitcoin kept on climbing, proving itself to be the major constant solution.
Bitcoin is also used to free people from the unnecessary obligations of paying heavy fees to intermediaries to get their money transferred from one place to another. Many people argue that investing in oil is as good as investing in cryptocurrency. However, they cannot pick up the barrels of oil and move to another country which they can do with cryptocurrency. Education institutions and hospitals are integrating blockchain and cryptocurrency as payment methods into their system. This allows people to make payments and complete transactions easily using their cellphones. They do not have to carry a wallet to buy something. They can easily move their money from one country to another without waiting in line at a bank and filling out the applications or required documents for the transfer. Apart from pulling people out from the economic crisis, cryptocurrency has proven itself to be the best invention of the 21st century. It has allowed individuals to invest in a currency outside of their geographic location, creating a global currency accessible with just an internet connection.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Some countries believe that other types of economic systems would help their government manage their country. The economic systems have their own benefits and weaknesses, which are discussed in detail below.
The Traditional Economic System:
The traditional economic system is one of the oldest economic systems, usually in third-world countries. The system provides total satisfaction on the social level in such an economic system. However, the system is usually behind in technology and advancement. The main concerns in such an economy are agriculture and fulfilling their physiological needs.
The Command Economy:
In a command economy, the decisions are made by a single authority. The command economy believes in equality and it has been promoted in the theories of communism. The government plays the role of the main decision-making authority. This includes planning and the distribution of resources. The government ensures that all the parties receive an equal amount of resources whenever necessary and ensures the continuous supply of them. Theories believe that the command economies are powerful enough to create enough jobs in order to drop down the inflationary rate of the economy. However, the main focus of the command economies in practical life is oil. The government owns all the resources in this economy.
The advantages of such an economy include the creation of jobs if this economic scenario is applied correctly. Moreover, the government can focus on maintaining the lives of the public instead of an individual. However, the disadvantages include the lack of innovation as the individuals don’t feel the need to take risks or put more effort into their job. It also makes the job hard for the government while rationing the supplies as the demand is difficult to realize.
The Market Economic System:
This is known as a disliked economic system. It is called the free-market economy or the laissez-faire economy. A market economy is the opposite of a command economy. In such an economy, the government doesn’t interfere in the market. The market prices are decided by the interaction of supply and demand where bargaining prevails. The households and the firms decide the supply of goods. Nowhere in the world does a true free-market economy exists
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The benefits of this economy are numerous. All the companies compete to gain more profit, giving rise to innovation in the market. Companies invest heavily in the Research & Development department. New businesses get introduced, and people work hard to achieve a luxurious life. The biggest disadvantage of such an economy is the existence of a monopoly. Moreover, the market stops including the elderly and disadvantaged people to increase the productivity of the company. Hence the income inequality exists greatly in such an economy. Moreover, the companies don’t consider human health and needs while introducing their products as the government is not involved.
The Mixed Economy:
This is the ideal form of economy and exists worldwide. All the countries are incorporating such type of economy one way or another. It promotes the free market economy but with a minor interference of the government. The government does not own the resources, but to protect the sovereignty of the consumers, it introduces laws and rules. The government also protects both the buyer and the seller by setting up the ceiling and the floor prices of the products. It promotes a healthy environment where the companies are conditioned to develop a CSR department and help the community while maintaining the acceleration into the development of innovative ideas. Such an economy operates at the peak and provides society with a huge benefit.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
The money supply is considered an important component in the business industry. The circulation of money describes the financial standing of a company. The flow of money tells whether there is a need for money injection in the market or a need to reduce the money in circulation. Talking about the relation between stock prices and money supply, both carry a positive relation. The higher the money supply is in the market, the higher the prices of the stock move. With a lot of money being circulated in the market, the money becomes easy to access. There is extra money available to spend on stocks to make further investments in other instruments and projects, like bonds, which are less attractive.
Money circulation and interest rates are closely related to each other. As the interest rate decreases in any economy, the process of lending and borrowing increases. This process snatches the interest of investors towards borrowing money more. At the same time, the case is opposite when interest rate rises as borrowers decrease, so the investors are attracted towards investing in stocks. Such actions stunt the growth of individuals with an increase in the growth of the stock market.
How Does It Affect the Economy?
The sum of money present in the economy is referred to as the money supply. This money circulation is not something that can be ignored. Instead, it has more importance in the economy than the coins and bills. It is a fact that the physical money circulating in a developed economy is less than one-tenth of the money present in the whole economy.
The remaining percentage of the money in circulation is purely virtual. This money supply includes the unused line of credit in any credit card account or the amount existing in the commercial bank accounts of huge industries.
Economists keep a close eye on the money that is being circulated in any economy as it tells about the purchasing power of an economy. The purchasing power is the quality or value of goods and services that can be bought with a currency’s unit. This unit explains the possible demand for products and services.
How Federal Reserve Board Controls the Interest Rates?
The Federal Reserve Board of economy maintains the money supply in the economy by taking different measures. The most common way to control the money circulation is through buying and selling treasury bills.
How do treasury bills work?
Treasury bills work in a way that once a treasury bill is brought, business is actually lending money to the government. The term security is to invest in any medium like bonds, bills, or stocks. There is a certain face value of treasury bills when it comes to an economy, which tells its actual worth. However, they are sold below their real worth. This money helps the government in building the economy and working on the infrastructure of the country.
The outcome of this selling and buying results in the injection or withdrawal of money into the economy. The quickest way to control the money supply is by adjusting the interest rates. With a lot of money being circulated in the economy, borrowing becomes much cheaper. However, when the money supply is low, a lot of institutes and individuals will be short on cash to lend it out. In this case, borrowers must provide higher interest rates in order to borrow. The interest rates are usually mentioned as the cost of money in the market.
Relationship Between the Interest Rates and Stock Prices:
A rise in the money supply and a drop in the interest rates make stocks a lot more attractive to invest in. When investors can get a low level of return by lending money, even if to a bank, corporation, or by buying treasury bills, such investors change their direction and start to lean towards the stock. Such actions of an individual or investor are called chasing yield.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Avoid These Common Real Estate Investing Mistakes for Success
Real estate investing mistakes cost investors billions each year, with the most damaging being buying based on emotion instead of numbers, underestimating ongoing costs, overleveraging with excessive debt, skipping due diligence, and investing without a clear strategy—each quietly destroying cash flow and long-term returns. According to a 2024 Clever Real Estate survey of 764 American real estate investors, 90% reported losing money on residential investments, with 52% losing at least $100,000 on a single property and 42% losing more than $200,000.
As a financial professional who has seen thousands of real estate portfolios through the lens of the books at Complete Controller over the past 20 years, I’ve watched disciplined investors build lasting wealth—and I’ve also rebuilt the finances of investors who were one bad vacancy or surprise repair away from bankruptcy. In this guide, I’ll share the patterns I see in the numbers, not just the theory, so you can avoid painful lessons and grow a portfolio that supports your life instead of constantly draining it. You’ll learn specific frameworks for analyzing deals, managing risk, and treating every property like a business asset that demands respect and rigorous financial management.
What are the most common real estate investing mistakes, and how do you avoid them?
The biggest mistakes are buying on emotion, skipping research, underestimating costs, overleveraging, neglecting management, and investing without a written strategy.
Start with clear financial goals, risk limits, and a written buy box before you ever tour a property.
Run conservative cash-flow numbers using real expenses (maintenance, vacancies, management, taxes, insurance), not just the mortgage.
Protect downside with inspections, legal and tax advice, proper entity structure, reserves, and insurance.
Treat investing like a business: track KPIs, review performance regularly, and adjust your strategy as markets and interest rates change.
The Foundational Mistake: Treating Real Estate as a Hobby, Not a Business
Successful investors approach every property like a small business with its own P&L, systems, and risk controls. Research from CT Homes LLC shows that only about 10-20% of people who pursue real estate investing actually take action and build successful portfolios, with the difference being consistent, disciplined action rather than superior market knowledge.
The investors who win create written investment criteria before they shop, track performance metrics monthly, and make decisions based on data rather than hope. They separate personal emotions from investment decisions and maintain professional-grade financial records that reveal the true performance of each asset.
How to build a “business first” mindset
Define your investment thesis:
Property type, target markets, hold period, risk tolerance, minimum cash-on-cash return, and exit options.
Create a written buy box:
Purchase price range, cap rate, minimum cash flow per door, neighborhoods, and condition you will accept.
Separate personal and investment finances:
Use dedicated bank accounts, bookkeeping, and entity structures to track income, expenses, and returns clearly.
Implement monthly financial reviews:
Review cash flow, reserves, delinquency, and upcoming CapEx. This is where a cloud-based bookkeeping partner like Complete Controller can provide investor-grade reporting.
Mistake #1: Skipping Real Market and Property Research
Many investors rush into a “hot” area without understanding local fundamentals, rental demand, regulations, or future supply—often overpaying or buying in softening markets. This approach transforms what should be calculated investment decisions into expensive gambling.
How to research real estate markets
Study macro and local drivers:
Job growth, population trends, major employers, infrastructure projects, crime, schools, and zoning.
Analyze rent and price trends, not just today’s numbers:
Look at 3-5 years of rents, vacancy, and sales data; identify whether you’re at a peak or in an up-trend.
Understand local landlord-tenant laws and regulation:
Rent control, eviction timelines, licensing, and short-term rental rules can make or break an investment.
Compare multiple properties before offering:
Stack each potential deal against at least 5-10 similar properties using the same criteria and metrics.
Mistake #2: Miscalculating Cash Flow and Underestimating Costs
Beginners often plug in just principal and interest plus property taxes, assume full occupancy, and forget maintenance, management, capital expenditures, and vacancies—creating a dangerously optimistic pro forma. Real data from Belong’s 2025 analysis shows rental property maintenance costs typically range from $0.62 to $1.27 per square foot annually, with 32% of repair costs tied to emergency maintenance.
For a typical 1,800 square foot home, this translates to $1,080-$2,286 per year in routine maintenance alone. Add the fact that material costs are up 11% year-over-year, and a single roof replacement ranges from $9,000-$18,000 while full HVAC replacement costs $7,000-$12,000.
Key cash flow metrics every investor should know
True monthly cash flow:
Rental income minus mortgage, taxes, insurance, utilities (if any), HOA, management, routine maintenance, and a vacancy allowance (5-10%).
Cap rate and net operating income (NOI):
NOI = income – operating expenses (before debt); cap rate = NOI ÷ purchase price. This helps compare deals across markets and property types.
CapEx reserves:
Set aside a monthly amount for roofs, HVAC, major plumbing, and other big-ticket items; many investors skip this and get blindsided later.
Stress-test your assumptions:
Model worst-case scenarios: 10-15% vacancy, rent softening, rate hikes on adjustable loans, and higher repair costs. If the deal still works, you have a margin of safety.
Strong deals start with clean numbers. See how Complete Controller can help.
Mistake #3: Overleveraging and Using the Wrong Financing
High leverage can magnify returns—but it also amplifies risk, especially in rising-rate environments or soft rental markets. The 2008 financial crisis provides a powerful lesson: investor mortgage originations rose from 25% of all mortgages in 2000 to 45% in 2006 in hot markets, with leverage ratios reaching 1:40. When housing prices peaked and fell over 20%, 12 million borrowers ended up underwater.
Smart financing and real estate financing strategies
Match financing to strategy and timeline:
Short-term value-add or flip? Consider bridge or hard money with clear exit. Long-term hold? Fixed-rate, longer-term debt is often safer.
Avoid negative cash-flow from day one:
Do not justify a deal that bleeds every month based on projected appreciation.
Maintain conservative debt-to-income and loan-to-value ratios:
Just because a lender approves you doesn’t mean the deal is safe. Cap your personal exposure and use reserves instead of maxing leverage.
Build liquidity and contingency funding:
Have 3-6 months of property expenses (including mortgage) in cash or credit lines per property, especially for older assets or riskier markets.
Mistake #4: Skipping Due Diligence and Buying on Emotion
Investors frequently waive inspections, ignore title issues, or gloss over zoning because a property “feels right” or they fear missing out. This emotional decision-making transforms calculated risks into pure speculation.
Real estate due diligence checklist framework
Physical inspections:
Hire independent inspectors; evaluate structure, roof, plumbing, electrical, foundation, HVAC, and environmental issues. Budget based on their findings, not hope.
Title and legal review:
Confirm clear title, easements, liens, and HOA covenants; verify intended use (short-term rental, multi-family, etc.) is allowed.
Lease and tenant file review for occupied properties:
Verify actual rents, deposits, payment history, and concessions; don’t rely solely on seller’s pro forma.
Avoid emotional decision-making:
Create written deal criteria ahead of time and have a “cooling off” checklist (metrics to re-check) before removing contingencies.
Mistake #5: Neglecting Property and Tenant Management
Even a great deal on paper can become a nightmare if you pick bad tenants, respond slowly to maintenance, or manage by crisis. According to TransUnion SmartMove data, the average eviction costs $3,500 and takes 3-4 weeks in fast states, but can stretch to 6-8 months and cost $20,000+ in California. One bad tenant can wipe out 2-3 years of profit from that property.
Building a professional management system to avoid property management mistakes
Decide early: self-manage or hire a property manager:
Factor in the true time cost, your temperament, and your geography; distance investing usually requires professional management.
Create written screening criteria:
Income requirements, credit thresholds, background checks, landlord references—applied consistently to comply with fair-housing laws.
Standardize leases, policies, and communication:
Use attorney-reviewed leases, clearly defined late fees, maintenance response standards, and documented processes for notices and inspections.
Track key management KPIs:
Turnover time, average days vacant, delinquency rate, maintenance cost per unit, and tenant satisfaction. Poor numbers here often kill returns faster than a bad interest rate.
Mistake #6: Investing Without a Long-Term Strategy or Exit Plan
Many investors buy “a good deal” with no clarity on hold period, equity targets, or what happens in different market conditions. This reactive approach leaves them vulnerable to market shifts and unable to capitalize on opportunities.
Designing a clear long term real estate investing strategy
Define your primary play:
Buy-and-hold rentals, BRRRR, small multifamily, short-term rentals, or small commercial, each with different risk and capital profiles.
Set time-bound goals for each property:
Example: refinance within 24-36 months after value-add, sell if cap rate compresses below X or if major repairs would push returns below target.
Plan exit options upfront:
Refinance, 1031 exchange, sell to another investor, or reposition to different use (e.g., mid-term rental). “I’ll figure it out later” is not a strategy.
Align real estate with your wider financial plan:
Real estate should complement, not compete with, retirement savings, tax strategy, and business goals. This is where holistic bookkeeping and advisory support are invaluable.
Turning Lessons Into a Simple Real Estate Investing Game Plan
Use these steps to operationalize what you’ve learned instead of just “knowing” the mistakes. Success in real estate comes from consistent execution of proven systems, not from finding perfect properties.
A practical 90-day roadmap for beginner real estate investing tips
Days 1-30: Education and Strategy
Clarify goals, risk tolerance, target markets, and a written buy box; learn core metrics and decide on your primary strategy (buy-and-hold, BRRRR, etc.).
Days 31-60: Team and Systems
Interview agents, lenders, property managers, and insurance and tax professionals; set up bookkeeping, entity structure, and standardized deal analysis templates.
Days 61-90: Deal Analysis and First Offer
Analyze dozens of deals using consistent inputs; submit offers only on properties that meet conservative thresholds; complete full due diligence before closing.
Ongoing: Operate like a business
Monthly financial reviews, annual portfolio strategy checkups, and continuous learning as markets evolve.
Final Thoughts
After decades of looking at investor financials, I can tell you that the people who win in real estate are not the ones who find the “perfect” property—they’re the ones who avoid the obvious, repeatable mistakes and let time and disciplined systems do the heavy lifting. When I review client books at Complete Controller, I can usually spot within minutes whether a portfolio is being run as a business or as a collection of emotional purchases.
If you take nothing else from this article, let it be this: set your rules before you shop, make the numbers tell you the truth, and build processes that protect you from your own optimism. The data shows that 90% of investors lose money, but the 10-20% who succeed share one trait: they treat real estate as a serious business requiring professional financial infrastructure. When you’re ready to put that infrastructure behind your portfolio and learn more expert strategies like these, visit Complete Controller to get the back-office support that serious investors rely on.
Frequently Asked Questions About Real Estate Investing Mistakes
What is the biggest mistake real estate investors make?
Buying based on emotion or hype rather than numbers and fundamentals—often combined with skipping real market and property research.
Is real estate a risky investment?
It can be, especially if you overleverage, underestimate expenses, or lack diversification; disciplined underwriting and risk management reduce that risk significantly.
How do I avoid losing money in real estate?
Do thorough research, run conservative cash-flow numbers, maintain adequate reserves, use appropriate financing, and have a clear exit strategy.
What should I know before investing in real estate?
Understand your market, key metrics (NOI, cap rate, cash-on-cash), financing options, local regulations, and the time and skill required to manage tenants and maintenance.
What is the 1% rule in real estate investing?
A quick screening rule of thumb where a property’s monthly rent should be around 1% or more of the purchase price; it is a starting filter, not a substitute for full analysis.
Federal Deposit Insurance Corporation (FDIC). (2013). “Origins of the Crisis.” Crisis and Response: An FDIC History, 2008–2013. https://www.fdic.gov/media/18636
Trout CPA. “Top Real Estate Investment Strategies for Beginners.” Trout CPA Blog. https://www.troupcpa.com/
U.S. Census Bureau
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Jennifer BrazerFounder/CEO
Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.
Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
