Technology and its advancements have been growing over the last few decades when it comes to digitizing. Companies are now finding they will need to embrace the digital age and implement technological advancements to grow and thrive. Cloud technology is one such advancement that every company will eventually need to consider to keep up with the rest of the world.
Most leaders would believe that delivering a big goal can be a harrowing experience in a realistic scenario. However, the leaders at Silicon Valley proposed a solution, i.e., adopting quick and flexible working methods. In other words, they want them to initiate quick implementations and simultaneously perform user testing in the process.
They provided the example of Amazon’s “two-pizza” rule of thumb, which focuses on handling a small team structure for effective communication, delivering effective results. It also enables innovators to manage the scope, scale, and objectives of the projects. They explained that managers who spearhead these elements carefully tend to implement value-driven methods for delivering projects.
One of the profound technological implementations is the cloud-based systems which are the future of storage for different enterprises. Here are six reasons your company should use the cloud for storage.
Flexibility
Presently, businesses require mobility and flexibility to run their operations. Cloud-based systems assist them in achieving flexibility and catering to the fluctuating demands of bandwidth. Moreover, cloud systems are extensively agile; hence, you can get an edge over your rival companies with a good strategy.
Reduced Costs
Believe it or not, large data centers are expensive, especially for small-sized businesses. Moreover, it also needs the right equipment and technicians to manage them. However, cloud systems only enable you to pay the cost of services and let the service providers do their thing. You have the leniency to select a package that can fulfill your needs as per your budget.
Compliance
If you own a business that offers financial or healthcare services, data compliance is mandatory for your business operations. Cloud-based tools and services already provide the necessary compliance, which lessens the burden on IT teams extensively.
Collaboration
Collaboration is vital if you want your business to succeed in the contemporary era. Cloud systems have the tools and services that help business owners connect their employees’ operations and improve productivity.
In this age of cybercrimes, there are federal laws that IT systems must comply with before acquiring essential data from their consumers. Thus, before adopting modernized cloud systems for your organization, you must ensure that your compliance strategy can adapt to the new system. It’s best advised that you consult legal experts to tackle all the necessary regulatory steps.
Disaster Management
The biggest hurdle that business owners face when transitioning to the cloud is devising a practical solution during disasters. However, the continuous availability of resources is one of the primary drivers of implementing cloud-based platforms.
There are several aspects that you need to consider, such as flow symmetry and load balancing. On top of that, if you are dealing with legacy applications, you need to manage performance, availability, and protection significantly.
Bandwidth
As discussed extensively, present IT systems should be adept enough to understand and manipulate dataflows extensively. For a business owner like yourself, you must fulfill the bandwidth requirements so that your security solutions can meet performance standards. You must also remember that latency-sensitive services and new immersive applications require VPN tunnels to pass through them.
Conclusion
Every company should consider implementing cloud-based storage specifically for these six reasons. Flexibility, cost reduction, collaboration, compliance, disaster management, and bandwidth saving are all excellent reasons your company should consider using the cloud for storage.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Having a budget allows a company to measure the financial performance against expenses and ensures that the resources are available to supports the business’s growth and development. Budgeting lays the foundation for a company’s success, and it helps in both creating and controlling the finances.
Fortunately, there are two methods available that work exceptionally well for creating a business’s budget. Many business owners get so wrapped up in business operations that they forget about creating a budget.
While it should be a part of the original business plan, it can be created later if one does not exist. When creating a budget, it is suggested that you use accounting or budgeting software. Here are two types of software that businesses can use to create a budget.
Household budgeting software:
The most significant misconceptions of household budgeting include spending less, compromising on our desires, and getting financial restrictions on our lifestyle, which means the absence of hangouts and vacations. Budgeting might be associated with a frugal lifestyle, but it doesn’t have to be that way.
Although entrepreneurs might have different opinions about household budgeting, indeed, they can save a valuable amount of money if budgeting on monthly paychecks is done appropriately. Household must reconsider their priorities and adjust the resources accordingly to get a financially secured future.
Maintaining a household budget to limit extraneous expenses requires a lot of commitment and dedication. It is your wisdom and determination that motivates you to save for more challenging times. Here are the steps to create an effortless household budget.
Determine your revenue:
The primary step towards planning a budget is to calculate your monthly income. Examine your monthly expenses and see how much you can save for extracurricular activities.
Subtract your expenses:
Once you’re done calculating the monthly income, you should deduct your expenses from the total income. The expenses are mandatory and can’t be altered on short notice. This might include utility bills, insurance premiums, and car installments.
Make savings:
After you’ve deducted the expenses, you must set target saving goals out of the remaining income. The saved money can be utilized in achieving long-term financial objectives.
Managing debt:
Debt plays a significant role in budget allocation. If you’re not clearing the debts timely, you might end up with higher interest rates. Consider making the debts and bank loans a part of your expenses, or else you’ll be facing severe consequences.
Accounting software management:
Businesses often utilize accounting software as it helps them track accounts receivables, accounts payables, have an explicit acknowledgment of their profitability, and prepare them for the tax season.
In the world of online accounting software, an entrepreneur can apply newfangled software without requiring customizations. As a business grows, its accounting mechanism gets more complicated, and software becomes mandatory.
There is numerous accounting software available for every scale of business with different abilities and price tags. Usually, the type of industry and workforce are the two major factors that assist a business owner in selecting appropriate accounting software. Some of the most productive accounting software includes,
QuickBooks:
QuickBooks is the best comprehensive accounting software for every business. The professional accountants utilize it, and several online training resources opt for to get support.
Xero App:
Xoro app is considered the most appropriate tool for micro-businesses who are in search of simple accounting software. This software has a straightforward interface and also entirely involves a third-party payroll service.
FreshBooks:
The most critical accounting required for the majority of service-based companies is invoicing. FreshBooks serves more customizationsfor invoicing compared to the other tools. Its primary function includes sending, receiving, and paying invoices. However, it also fulfills other bookkeeping requirements.
Household budgeting vs. accounting software:
Indeed, household budgeting and accounting are entirely different terms, and both offer the accurate obligations of their perspective domains. Accounting software helps entrepreneurs diminish costly errors, minimize the tax bills, and repay their debts.
On the contrary, household budgeting assists families in cutting down their costs save money, manage their paychecks, and assign their preciously earned money wisely.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Gearing is a term widely used in finance. But it can perplex small business owners unfamiliar with it. In finance, gearing refers to the degree to which a company is financed by debt or equity. A highly geared-company has a high proportion of debt relative to equity. At the same time, a lowly geared company has more equity than debt. The gearing ratio is calculated by dividing the company’s debt by equity.
Small and medium-sized businesses (SMEs) can benefit from a low gearing ratio. This means they have more equity than debt. A low gearing ratio offers several advantages, including lower financial risk, greater flexibility, and increased control. By financing their operations with more equity than debt, SMEs can reduce their financial risk and avoid the high-interest payments associated with debt financing. Additionally, SMEs with low gearing ratios have more flexibility in their operations. They are not burdened by the strict covenants and obligations that often come with debt financing.
Moreover, statistical evidence supports the argument that low gearing is the best option for SMEs. According to a survey conducted by the National Small Business Association in 2019, only 25% of small businesses used debt financing. At the same time, 75% relied on personal funds, friends and family, or equity financing. The same survey found that 67% of small businesses reported being debt-free, suggesting they prefer to keep their debt levels low.
In conclusion, a low gearing ratio is favorable for SMEs as it reduces financial risk, provides greater flexibility, and offers increased control. Furthermore, the statistical evidence supports the notion that small businesses prefer to keep their debt levels low, further reinforcing the importance of maintaining a low gearing ratio.
What is Gearing?
As a small business owner, you may be exploring options to raise capital for your business, like taking out a loan or issuing bonds. While these can provide the necessary funds to grow and expand your business, they can also increase your company’s gearing ratio. This ratio measures the level of debt to equity. It can be an important indicator of financial stability.
Taking on more debt can be risky if your business is already highly geared. It may impact your ability to obtain future financing. It can cause financial strain. Therefore, it’s essential for SMEs to carefully consider the impact of gearing on their business before making any significant financial decisions. This can involve evaluating current debt levels, assessing the potential impact of new debt, and exploring other funding options to maintain a healthy financial position.
Why is Low Gearing Best?
Now, let’s explore why low gearing is the best option for SMEs. When a company has low gearing, it has more equity than debt. It can provide several benefits, including:
Reduced financial risk: More equity than debt makes a company less likely to default on loans or bonds. This can reduce the financial risk associated with borrowing money.
Improved creditworthiness: Lenders and investors view lowly geared companies as less risky and more creditworthy. It can make it easier for SMEs to obtain financing in the future.
Increased flexibility: Lowly-geared companies have more financial flexibility than highly-geared companies. They can better weather economic downturns and adjust their financing strategies more easily as needed.
The Statistics
Having grasped the advantages of low gearing for SMEs, let’s delve into supporting statistics. Research by Sageworks reveals that companies with low gearing typically exhibit greater profitability and are less prone to closure.
The study found that the most profitable companies had less than 30% gearing ratios. The companies with the lowest gearing ratios also had the highest survival rates. This suggests that low gearing can increase SMEs’ profitability and sustainability.
A National Bureau of Economic Research study found high-gearing firms invest less in R&D and capital. This limits innovation and long-term growth. Conversely, low-gearing companies invest more, enhancing competitiveness and growth.
Summary
In conclusion, gearing is essential for small business owners to understand. While taking on debt to fund growth and expansion may be tempting, low gearing is the best option for SMEs. It can reduce financial risk, improve creditworthiness, and increase flexibility. Furthermore, statistics show that low-gearing companies tend to be more profitable, sustainable, and innovative. By prioritizing low gearing, SMEs can set themselves up for long-term success.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
When someone talks about a website, the user interface where visitors or users interact comes to mind. Although, the backend is that most of the magic occurs. This backend has continuously been the locomotive of the website, as it is where developers har to define how the website will work.
With the development of the complications of technology, frameworks have become a vital part of web development. Based on the functions and characteristics, you need your website to work. Based on the features and functions you need your website to execute. The framework you select will control the nature of the functionality and success of your website. The best developers are competent with these innovative new technologies, but most specify. Here are some features of the top web development frameworks in the industry to assist you in deciding.
Express
In current days, Node. Js has developed and become on the top-notch list with the developer’s community. Therefore, Express has achieved a reputation as one of the ideal backend development frameworks. The fame gives credit to it being flexible and minimal while providing room for animated features a developer’s necessities. This elasticity makes it appropriate for multi-page and single-page hybrid web apps alike. Possibly the most tempting part of the Express framework is that it influences node.js performance, enabling a light coating of web apps without obscuring the Node’s characteristics.
Express is almost companionable with other frameworks such as loopback, Kraken, and sails. Its minimalist nature and flexibility have seen companies and big brands such as Accenture, Twitter, stack, among others, use Express.
Django
Python is known as one of the most well-known programming languages, ranking top in the list of most online surveys within the community of developers. Django is a framework dependent on python. It carries together almost every component and features a developer will require for their web development project, therefore minimizing or eliminating the requirement for third-party plugins.
Big giants like Spotify, Instagram, Pinterest, and dropbox use Django. Their inclination for Django is attributable to the fact that it is simple, secure, fast, and accommodates most web applications, veiling room for flexibility. The framework is also relatively well established, and elaborate making is reliable.
Laravel
Laravel is famous because of its potential capabilities of creating robust web apps. The framework comes with many elements one might require for backend web development. It might be the most exciting feature of the Laravel framework because it uses PHP, one of the most well-known web languages.
The design and structure of the Laravel framework make it feasible for experts and beginner developers. Despite being a quietly new framework, its exquisite and expressive form enables you to discover more customization possibilities in backend development. These features have seen organizations like the BBC,9GAG, MasterCard, and Ratio adopt the context or framework in developing their products.
.Net Core
.Net Core is possibly the most adaptable backend framework available. Its fame has experienced a steep development over the last couple of years. In some time, it is likely to be the ideal framework among the developer’s community. The increment in popularity of the. Net Core is attributable to some features.
Ruby and Ruby on rails
Ruby is a programming language and is still demandable in developers who make web apps and understand different tasks. It has a lower speed than python but is well-known for an interpreted language. Ruby is list down among one of the most famous languages for the backend. Because of its advantages, some companies might include Airbnb, GitHub, use Ruby for their projects.
A server-side web application framework Ruby on Rails was written with the help of Ruby. It was introduced in 2003 and composted by David Hansson. The primary goal of the framework is to make more accessible the process of application and website creation. Developers are tender because Ruby or Rails lessens the time spent on basic tasks such as a building of form, table, or menu. They only select the out-of-the-box solution that is recycled again here. So, developers do not leave overtime on making an app or website from the start.
Bottom line
Your backend web development framework depends on the level of the task and the functionalities you want to obtain. As emphasized, these top-ranking frameworks come with various functions and features. They give more visions to assist you in completing your project.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Master Trading: 5 Essential Strategies for Success
Trading involves buying and selling financial assets to capture market movements and generate profits through strategic positioning and disciplined execution. Master trading combines proven technical analysis, strict risk management protocols, and psychological discipline to consistently profit across various market conditions while protecting capital from significant losses.
Here’s a startling reality: 70-89% of retail traders lose money, according to ESMA and CFTC data, primarily due to poor risk management and emotional decision-making. Over my two decades as CEO of Complete Controller, I’ve witnessed countless businesses and individuals transform their financial futures through disciplined trading approaches. This guide reveals five battle-tested strategies that separate profitable traders from the majority who fail—trend following, swing trading, breakout trading, day trading, and momentum trading—each designed to exploit specific market conditions while maintaining strict risk controls.
What is master trading and what strategies lead to success?
Master trading integrates time-tested technical analysis methods with psychological discipline and risk management to capture consistent profits across different market cycles
Success requires strict position sizing, stop-loss discipline, and emotional control—not gambling or hunches
Professional traders combine multiple strategies based on market conditions rather than relying on a single approach
Risk management protocols protect capital during inevitable losing streaks while maximizing gains during winning periods
Understanding Trading Fundamentals Before Strategy Implementation
Trading success starts with grasping core market mechanics and establishing realistic expectations. Markets move based on supply and demand dynamics, influenced by economic data, corporate earnings, geopolitical events, and trader sentiment. Professional traders spend months studying price action, volume patterns, and market structure before risking real capital.
Most beginners rush into trading without understanding bid-ask spreads, order types, or liquidity dynamics. Smart traders first master paper trading platforms, studying how different asset classes behave during various market conditions. Stocks, forex, cryptocurrencies, and commodities each have unique characteristics requiring tailored approaches.
Market analysis divides into two primary schools: technical analysis (studying price charts and patterns) and fundamental analysis (evaluating economic data and company financials). Successful traders typically blend both approaches, using fundamentals to identify opportunities and technicals to time entries and exits. Stock markets and mobile applications have democratized access to professional-grade tools previously reserved for institutional traders.
Trend Following: Riding Market Momentum
Trend following exploits the tendency of markets to move in sustained directions for extended periods. This strategy identifies established trends using technical indicators, then positions trades in the trend’s direction until momentum exhausts. George Soros famously netted $1 billion in 1992 by shorting the British pound, recognizing an unsustainable currency peg—a classic trend-following play that exemplifies this strategy’s profit potential.
Identifying high-probability trends
Strong trends exhibit specific characteristics distinguishing them from choppy, directionless markets. Price consistently closes above or below key moving averages, particularly the 50-day and 200-day lines. Volume increases during trend continuation moves while decreasing during pullbacks. The Average Directional Index (ADX) reading above 25 confirms trend strength, while readings below 20 suggest sideways action.
Trend following works best in markets with clear catalysts driving sustained moves. Central bank policy shifts, technological disruptions, or commodity supply shocks create multi-month trends offering substantial profit opportunities. Traders scan multiple timeframes to identify trends aligning across daily, weekly, and monthly charts.
Technical tools for trend confirmation
Moving averages form the backbone of trend-following systems. Simple moving averages (SMA) smooth price action, while exponential moving averages (EMA) respond faster to recent price changes. Professional traders layer multiple averages, watching for golden crosses (short-term average crossing above long-term) signaling uptrends or death crosses indicating downtrends.
Additional confirmation comes from momentum oscillators:
Relative Strength Index (RSI) staying above 50 during uptrends
MACD line remaining above its signal line
Price making higher highs and higher lows in uptrends
Support levels holding during pullbacks
Resistance levels breaking on increased volume
Managing trend trades for maximum profit
Position sizing determines long-term success in trend following. Risking 1-2% of capital per trade allows survival through inevitable whipsaws and false breakouts. Trailing stop-losses capture gains while allowing profitable positions to run. Some traders use chandelier exits, placing stops at 3 ATR (Average True Range) below recent highs in uptrends.
The Turtle Traders of the 1980s achieved 80%+ annual returns using systematic trend-following rules. Modern backtests show modified versions still generating 32% annual returns, though with significant drawdowns requiring strong psychological fortitude. Success demands patience during sideways markets when trends refuse to develop.
Swing trading targets intermediate price moves lasting 2-10 days, balancing day trading’s intensity with position trading’s patience. This strategy suits traders unable to monitor markets continuously but seeking more frequent opportunities than long-term investing provides. Swing traders analyze daily and 4-hour charts, identifying oversold bounces and overbought reversals within larger trends.
Price patterns that signal swing opportunities
Candlestick patterns reveal short-term sentiment shifts perfect for swing entries. Bullish engulfing patterns, where a green candle completely encompasses the previous red candle, signal potential reversals at support levels. Hammer candlesticks with long lower wicks indicate buying pressure overwhelming sellers. Evening star patterns warn of impending tops after extended rallies.
Chart patterns provide additional swing setups:
Cup and handle formations offering measured move targets
• Flag patterns suggesting trend continuation after brief consolidation
• Head and shoulders patterns signaling major reversals
• Double bottoms and tops marking support/resistance levels
Risk-reward optimization in swing trading
Professional swing traders maintain minimum 2:1 risk-reward ratios, risking $500 to potentially gain $1,000. This mathematical edge ensures profitability even with 40% win rates. Stop-losses sit below recent swing lows for long trades or above swing highs for shorts, typically 3-5% from entry prices in stocks or 50-100 pips in forex.
Fibonacci retracements identify high-probability reversal zones where swing trades offer optimal risk-reward setups. The 38.2%, 50%, and 61.8% retracement levels act as natural support/resistance where institutional traders often enter positions. Combining Fibonacci levels with horizontal support/resistance and moving averages creates confluence zones with higher success probabilities.
Swing trading in different market conditions
Market conditions dramatically impact swing trading success rates. Trending markets offer continuation trades—buying pullbacks in uptrends or selling rallies in downtrends. Range-bound markets provide fade trades—selling resistance and buying support. Volatile markets require wider stops and smaller positions to avoid premature exits.
5 creative investment ideas to add to your portfolio often include swing trading strategies for capturing medium-term moves in emerging sectors. Cryptocurrency markets particularly suit swing trading due to their 24/7 nature and tendency for multi-day momentum moves following news events.
Breakout trading captures explosive moves when prices breach established resistance or support levels. This strategy recognizes that sustained moves often follow periods of consolidation as energy builds before releasing in powerful directional thrusts. Successful breakout traders identify coiling patterns where volatility contracts before expanding dramatically.
Identifying valid breakout setups
True breakouts exhibit specific characteristics distinguishing them from false moves that quickly reverse. Volume surges 50-100% above average as prices clear resistance, confirming institutional participation. Price closes decisively above resistance levels, not just wicking through intraday. Multiple timeframe alignment shows breakouts occurring simultaneously on daily and weekly charts.
Key breakout patterns include:
Ascending triangles with horizontal resistance and rising support
Symmetrical triangles showing equal buyer/seller pressure before resolution
Rectangles indicating extended consolidation before directional moves
Wedge patterns suggesting building pressure before explosive releases
Volume analysis for breakout confirmation
Volume tells the truth about breakout validity. Genuine breakouts see volume spike as trapped shorts cover positions and new longs enter aggressively. Low-volume breakouts often fail, lacking the participation needed to sustain moves. Professional traders wait for volume confirmation before entering, accepting slightly worse prices for higher probability trades.
On-balance volume (OBV) and volume-weighted average price (VWAP) provide additional confirmation tools. OBV trending higher during consolidation suggests accumulation before upside breakouts. Price holding above VWAP after breakouts confirms institutional support. Volume profile analysis reveals high-volume nodes acting as magnets for price.
Managing false breakouts and whipsaws
False breakouts plague novice traders, triggering stops before prices reverse back through broken levels. Professional traders use several techniques to minimize whipsaw losses. Waiting for retests of broken resistance-turned-support provides lower-risk entries with tighter stops. Entering partial positions on initial breakouts, then adding on successful retests, reduces exposure to false moves.
Some traders require two consecutive closes above resistance before entering, sacrificing potential gains for higher certainty. Others use ATR-based stops, placing them beyond normal volatility ranges to avoid noise-driven exits. The key lies in accepting that 30-40% of breakouts fail, making risk management paramount.
Day Trading: Mastering Intraday Market Movements
Day trading demands intense focus, split-second decisions, and exceptional emotional control. Traders open and close all positions within single trading sessions, avoiding overnight risk but requiring constant market monitoring. Only 4% of day traders consistently profit long-term, making this the most challenging strategy to master successfully.
High-probability day trading setups
Successful day traders focus on specific setups with statistical edges rather than trading randomly throughout sessions. Opening range breakouts capitalize on initial volatility as overnight orders execute. Traders mark the first 30-minute high and low, then trade breakouts with stops on the opposite side of the range.
VWAP-based strategies dominate institutional day trading:
Long entries when price pulls back to VWAP in uptrends
Short entries on VWAP rejections in downtrends
Fade trades when price extends far from VWAP
Trend days identified by price holding above/below VWAP all session
Risk management for day trading survival
Strict risk management separates professional day traders from gamblers. The cardinal rule: never risk more than $100-200 per trade when starting, regardless of account size. Daily loss limits prevent emotional spirals—stopping after losing 2-3% of account value. Winners should exceed losers by 1.5-2x to overcome commissions and slippage.
Position sizing follows the one-percent rule religiously. A $25,000 account risks maximum $250 per trade, using stop-losses to enforce this discipline. Scaling techniques help maximize winners—taking partial profits at 1:1 risk-reward, then trailing stops on remaining positions. Never averaging down on losing trades, a recipe for account destruction.
Technology and tools for day trading success
Modern day trading requires professional-grade technology. Direct market access (DMA) platforms provide millisecond execution speeds crucial for scalping strategies. Level 2 market depth shows real-time order flow, revealing support/resistance levels invisible on basic charts. Multiple monitors display various timeframes, sectors, and correlation assets simultaneously.
Key day trading tools include:
Hot keys for instant order execution
Scanning software identifying unusual volume or momentum
Momentum trading capitalizes on the physics principle that objects in motion tend to stay in motion. This strategy identifies accelerating price moves driven by fundamental catalysts or technical breakouts, then rides them until exhaustion signals appear. The MSCI World Momentum Index generated 13% annual returns over 40 years, validating this approach’s long-term viability.
Timing entries in momentum stocks requires balancing chase risk against missing moves entirely. Pullbacks to rising 10-day or 20-day moving averages offer lower-risk entries in established uptrends. First pullbacks after breakouts typically offer the best risk-reward, as early sellers take quick profits before the next leg higher.
Exit strategies prevent giving back gains when momentum stalls:
Trailing stops at 7-10% below recent highs
Selling into parabolic moves when RSI exceeds 80
Partial profits at 20-25% gains, riding remainders
Full exits on high-volume reversals or gap-downs
Time stops exiting after 4-6 weeks regardless of price
Psychological aspects of momentum trading
Momentum trading challenges human psychology by requiring buying high and selling higher, contradicting value-seeking instincts. FOMO (fear of missing out) drives poor entries at extended prices. Successful momentum traders cultivate detachment, viewing stocks as vehicles for profit rather than investments to marry.
Trading psychology research shows momentum traders must overcome several biases. Anchoring bias causes premature exits when stocks surpass mental targets. Recency bias leads to chasing yesterday’s winners after momentum peaks. Confirmation bias ignores warning signals in favorite positions. Professional traders use mechanical rules overriding emotional impulses.
Risk Management: The Foundation of Trading Success
Risk management separates professional traders from gamblers, determining who survives long enough to succeed. The mathematics are unforgiving—losing 50% requires a 100% gain to break even. Long-Term Capital Management’s 1998 collapse, losing $4.6 billion through excessive leverage, remains history’s greatest risk management failure, contrasting sharply with modern protocols emphasizing capital preservation.
Position sizing and the one percent rule
The one percent rule forms the bedrock of professional risk management. Never risk more than 1% of trading capital on any single trade, ensuring survival through inevitable losing streaks. A $50,000 account risks maximum $500 per trade, using stop-losses to enforce this discipline. This approach allows 20 consecutive losses before depleting 20% of capital—ample runway for strategy adjustments.
Position sizing calculations must account for volatility differences between assets:
Forex: Position size = Risk amount / (Stop distance in pips × Pip value)
Futures: Position size = Risk amount / (Stop distance × Point value)
Stop-loss strategies that preserve capital
Stop-losses provide insurance against catastrophic losses, yet most traders implement them poorly. Technical stops placed below support levels or above resistance offer logical exit points aligned with market structure. ATR-based stops adjust for volatility, setting exits at 2-3 times average true range from entry. Time stops exit positions not moving favorably within predetermined periods.
5 money management tips to help avoid a deficit apply directly to trading capital preservation. Mental stops invite disaster through hesitation and rationalization. Hard stops entered immediately after opening positions ensure execution without emotional interference. Trailing stops protect profits while allowing winners to run, moving up with price in uptrends but never down.
Portfolio risk and correlation management
Diversification reduces portfolio risk, but many traders unknowingly concentrate exposure through correlated positions. Technology stocks often move together, as do commodity currencies like AUD and CAD. Professional traders limit sector exposure to 20-30% of portfolio value and monitor correlation coefficients between holdings.
Maximum portfolio heat—total risk across all open positions—should not exceed 6-8% of capital. This prevents single day losses from devastating accounts during market crashes. Position limits by strategy type ensure balance:
Day trades: 2-3 maximum concurrent positions
Swing trades: 5-7 positions across different sectors
Trend following: 3-4 positions in uncorrelated markets
Trading Psychology: Mastering Your Mind for Market Success
Trading psychology determines success more than strategy selection or market analysis. The same strategies producing fortunes for disciplined traders generate losses for those lacking emotional control. Fear and greed, the market’s primary emotions, sabotage logical decision-making unless actively managed through proven psychological techniques.
Common psychological pitfalls in trading
Revenge trading tops the list of account killers, occurring when traders increase position sizes trying to recoup losses quickly. This emotional response typically compounds losses through poor decision-making under stress. Analysis paralysis represents the opposite extreme—overthinking entries until opportunities pass, then chasing moves at worse prices.
Psychological biases sabotaging traders include:
Overconfidence after winning streaks leading to excessive risk
Loss aversion causing premature profit-taking while riding losers
Recency bias overweighting recent events in decision-making
Confirmation bias seeking information supporting existing positions
Herd mentality following crowds into overcrowded trades
Building mental resilience and discipline
Professional traders develop mental resilience through structured routines and practices. Pre-market meditation clears mental clutter, improving focus during trading hours. Visualization exercises rehearse both winning and losing scenarios, reducing emotional reactions when they occur. Physical exercise releases stress while improving cognitive function essential for split-second decisions.
Trading journals serve as psychological mirrors, revealing patterns invisible in real-time. Recording emotions during trades, not just entries and exits, identifies triggers for poor decisions. Weekly reviews analyze both winning and losing trades objectively, extracting lessons without self-judgment. Many successful traders work with performance coaches, similar to elite athletes.
Creating systems that override emotions
Mechanical trading systems remove emotional decision-making from the equation. Clear entry and exit rules, position sizing formulas, and maximum loss limits operate regardless of feelings. Checklists ensure all criteria are met before entering trades, preventing impulsive decisions. Automated alerts notify when setups appear, reducing screen time and emotional attachment.
Post-trade protocols prevent emotional spirals:
Stepping away from screens after stopped-out trades
Reviewing rules before reentering after losses
Celebrating process adherence, not just profitable outcomes
Maintaining life balance through interests outside trading
Setting daily trading hours preventing burnout
Putting It All Together: Your Trading Success Blueprint
Mastering these five essential trading strategies requires dedication, discipline, and continuous refinement. Start with one strategy aligning with your personality and schedule. Day trading suits those thriving under pressure with full-time availability. Swing trading fits busy professionals seeking regular opportunities. Trend following rewards patient traders comfortable with extended holding periods.
Success demands realistic expectations—professional traders often spend years developing consistent profitability. Begin with paper trading to validate strategies without financial risk. Graduate to small real-money positions, focusing on process over profits. Scale position sizes only after proving consistent execution across various market conditions.
I’ve guided thousands of business owners through financial transformations over my 20+ years leading Complete Controller. The principles separating successful traders from the 70-89% who fail remain constant: disciplined risk management, emotional control, and systematic execution. Trading offers unlimited potential for those willing to master themselves before attempting to master markets. Your journey to trading mastery starts with committing to these proven strategies while maintaining unwavering discipline through inevitable challenges ahead.
Ready to elevate your trading with professional-grade financial insights and strategies? Visit Complete Controller to discover how our expert team helps traders and entrepreneurs build sustainable wealth through disciplined financial management.
Frequently Asked Questions About Trading
What is the minimum capital needed to start trading successfully?
Most professionals recommend starting with $5,000-$10,000 for swing trading or $25,000+ for day trading (due to pattern day trader rules). However, you can begin paper trading with zero capital to develop skills before risking real money.
Which trading strategy works best for beginners?
Swing trading typically suits beginners best, offering manageable time commitments and lower stress than day trading. Focus on liquid stocks or major forex pairs with clear trends and practice with small position sizes initially.
How long does it take to become a profitable trader?
Expect 1-2 years of dedicated study and practice before achieving consistent profitability. Most successful traders experience several blown accounts while learning. Those treating trading as a professional skill requiring education succeed faster than gambling-minded individuals.
Should I quit my job to trade full-time?
Never quit stable income until you’ve proven consistent profitability for at least 12 months. Build trading skills during evenings and weekends first. Maintain living expenses for 2+ years saved before considering full-time trading.
What’s the biggest mistake new traders make?
Overleveraging positions and ignoring risk management cause most beginner failures. New traders often risk 10-20% per trade, ensuring quick account destruction. Following the 1% rule and using stop-losses prevents catastrophic losses while learning.
Sources
ActivTrades. (2025). “What Percentage of Forex Traders Lose Money?” TradersLog.
CompleteController.com. (2024). “5 Money Management Tips to Help Avoid a Deficit.” https://www.completecontroller.com/5-money-management-tips-to-help-avoid-a-deficit/
CompleteController.com. (2024). “Stock Markets and Mobile Applications.” https://www.completecontroller.com/stock-markets-and-mobile-applications/
CompleteController.com. (2024). “5 Creative Investment Ideas to Add to Your Portfolio.” https://www.completecontroller.com/5-creative-investment-ideas-to-add-to-your-portfolio/
Federal Reserve History. (2023). “Near Failure of LTCM.”
FXStreet. (2025). “Why do most retail traders fail?”
H Markets. (2023, December 7). “The Top 8 Trading Strategies for 2024.”
IG International. “Trading Strategies: What’s the Best Strategy for You?”
Investopedia. (2004). “10 Steps to Building a Winning Trading Plan.”
Investopedia. (2023). “What Was Long-Term Capital Management?”
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Jennifer BrazerFounder/CEO
Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.
Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.
Everyone, individually or as a family, should have an emergency fund to deal with the contingencies and setbacks of life. But what is an emergency fund, how much money should be saved in that emergency fund, and how long should those finances be able to sustain you?
An Emergency Fund
An emergency fund is a quantity of money that must be set aside but available in a liquid form to cover contingencies and emergencies to cover fixed expenses for a few months. When an emergency fund is characterized as liquid, it is meant that you can use it from one day to the next without losing purchasing power or being penalized for the release of this money.
How Long Should It Cover?
Calculate the expenses and economic needs you have each month, including electricity, water, mortgage, food, etc. The emergency fund should be able to cover those expenses for 6-12 months in case no additional income is received during that period. This eliminates the need to sell any assets.
It is estimated that more than 70% of people do not have savings to cover more than 3 months in case they stop earning income tomorrow, which is a sign that their finances need immediate attention and a savings plan developed.
How Much Money Should Be Saved?
Many people assume a minimum of $3,000-6,000 is sufficient, but an emergency fund will depend on your current lifestyle. Some families have such a frugal lifestyle that only $3,000 could sustain them for 6 months. Other families have fixed costs that would require a fund of $5,000 that does not cover them for even two months.
Other than stipulating an amount of money to keep in the emergency fund, it is better to determine the time the funds should cover. An emergency fund ready for economic catastrophes should be able to cover at least 6 months of fixed expenses.
Psychological Factor
Nearly anyone can experience a personal financial crisis or distressing situation at a given moment in their life. It is important to avoid panic and think in a relaxed and realistic way. Avoid making desperate decisions because rarely do these decisions come to fruition. An emergency fund will give you peace of mind and stability, as well as the patience necessary to develop a strategy.
Loss of Employment
Some people see a job loss or unemployment coming, while others are caught by surprise. When our economic situation is going well, we should look for alternative sources of income and plan our emergency fund. Remember that sooner or later, things are bound to happen, and the only way to avoid a negative impact is to be prepared.
External Factors
The world economy or national economy can cause our bills to increase. We can find astronomical price increases in basic products, electricity, water, etc., and this situation usually coincides with a decrease in salary to avoid downsizing personnel.
Unforeseen Events
Your car can break down at any time, and the repair can be expensive. In more extreme cases, you may have to replace it completely. Likewise, home appliances can suffer a small breakdown and disasters that insurance does not cover. Your emergency fund will prevent you from using credit to pay for damages or disasters.
Diseases
If you are self-employed, an emergency fund should be a priority for you because being sick will prevent you from working and earning money, and medical procedures can be costly. Similarly, for pet lovers, veterinary services are not inexpensive. An emergency fund can be utilized to compensate for time not worked, medical bills incurred, or veterinary services for beloved pets. Regardless of the medical situation, it is best to be prepared and have liquid cash to mitigate financial stress.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Each company needs financing; without it, the business would not have adequate capital to maintain operations. Debt financing is when a business chooses to borrow the funds necessary to continue operating the company. The debt is acquired through accepting a loan where the business owner agrees to pay back the money gradually with interest. Financing with debt can be classified into one of the following categories: short-term and long-term.
Short-term Debt Financing
Financing with short-term debt generally means that the lender and the borrower agree that the total amount borrowed, plus interest, will be fully repaid within one year. Typically oriented towards the maintenance of the daily operations, financing with short-term debt is commonly used to pay for equipment and buy any inventory or supplies vital to the company’s production process.
Long-term Debt Financing
Financing with long-term debt is still a loan that is requested from a bank or a financial institution. It includes a promise of reimbursement plus interest but is not used for daily business operations. Financing with long-term debt is generally used to acquire a building, land, or expensive equipment or machinery necessary to operate or expand the business. Financing with long-term debt is repaid for more than one year.
Advantages
There are a couple of advantages associated with debt financing. First, it is one of the only ways to get money for your business without losing any property quickly. When you choose debt financing, you retain your ownership privileges over your business, and the lender has no legal input about managing it. The other advantage is that financing loans with debt are tax-deductible. You can compensate for your payments and interest with its income tax by considering the loan as an expense.
Disadvantages
While acquiring a loan to carry out your business is not considered irresponsible, debt may be unattractive to potential investors. If your business fails, you may still be personally responsible for the loan payment, which could result in the loss of any guarantee. Every loan you secure goes impacts your credit rating. Continuing loans could adversely affect your credit score, raising interest rates and making future loans more difficult to obtain.
Significant Considerations
Your company’s capital structure is comprised of equity and debt. The dividend amount that you have to give shareholders is the cost of equity, and the interest money that you can transfer to bondholders is the cost of debt. All companies have debt issues, but the cost of debts provides them leverage. With such amounts, you can promise to compensate lenders and repay the principal amount. For this, you need to pay off all your annual interests. Lenders present borrowing prices to the issuer on behalf of the interest amount that people have paid on these debt instruments.
The company’s price of capital is always the sum of the cost of debt and equity financing. Minimum return means the price of money as the amount that a company has to make. This way, you can satisfy creditors, capital providers, and shareholders. Industries always earn money returns higher than the capital price. The amount that is the base of the company’s investment decisions relates to the new operations and projects.
Businesses will not make positive money for investors due to the lower capital expenses than the cost of capital. Only companies require to rebalance and recalculate the structure of their worth. The formula for the debt financing cost is:
KD = Interest expenditure × ( 1 – Tax Amount)
Where KD = price of debt
In most cases, people have to pay a deductible tax, and lenders cut interest amounts when we pay our taxes. It becomes more comparable to the price of equity as the tax of stock’s earnings.
The debt to equity ratio will help you measure your company’s debt financing. When we have one dollar of debt financing, the equity will be five dollars. Lower debt to equity ratio relates to a higher one. After all, companies need to have more tolerance for debt than others. You can look at the measured cost of equity and debt on the balance sheet statement.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
While the terms may look alike, make no mistake: vehicular insurance and vehicular protection are not synonymous. The first is offered by traditional vehicle insurers, while the second is an association of people whose participants share responsibility for cars, a cooperative.
In vehicular protection, no institution guarantees payment in case of incidents. In this cooperative model, the risk of each car is divided among all participants. Thus, if one of them suffers an accident, all bear the costs.
Car insurance is provided by a traditional insurance company following a series of strict standards. In this case, there is a policy by which the car owner transfers the risks of his or her vehicle to the insurer. If something happens in this case, the owner is responsible.
Premium
The premium is the amount that the customer pays to the insurer for a guarantee of payment of the indemnity present in the contract.
A car insurance premium is stipulated based on countless factors, including locales, customarily frequented, and additional drivers. Vehicle protection considers only the characteristics of the car. Unfortunately, if you are part of the cooperative, you could end up paying dearly for the recklessness of a careless driver.
Collection
While vehicle insurance depends on a single quota or fixed installments, the protection of cooperatives charges a variable monthly amount. This fee is made up of a fixed management fee, added to the division of losses with the protected cars in the previous month.
Indemnity
Insurers are required by law to have a reserve to guarantee payment of the indemnities. Vehicle protection cooperatives, however, depending on the payment of monthly payments by all members. Therefore, if there is a default, the association may run out of money to cover expenses.
Regulation
Car insurance companies are approved and regulated by each state but are supported by the National Association of Insurance Commissioners (NAIC). On the other hand, Cooperatives do not have any regulations, either by laws or government agencies.
If you want to understand the difference between insurance and vehicle protection, you must know what kind of insurance you can choose. Here are a few:
Comprehensive Insurance – You can replace or repair your car after an accident, if you are responsible or not. You can repair your vehicle at the time of an emergency. It also allows for transportation costs and damage repair that are the fault of other drivers.
Insurance for a compulsory thirdparty is green slip insurance, as every registered or legal drive needs to have in their respective countries. In the case of a car accident, the drivers who are responsible for the catastrophe must repay because they are legally liable. Other individuals such as pedestrians, drivers, passengers, cyclists can leverage this insurance.
The theft covers and the third-party fire – This coverage can help you replace the loss of your car. If a thief stole your vehicle, then the damage has been incurred.
Property insurance of the third party – You can use this insurance policy only to repair the damage of another person’s property. You cannot repair damage to your car with this insurance. Typically, it covers the legitimate expenses and specific damage that occurred due to uninsured drivers and service claims.
Extra Coverage Choices or options with different varieties – With insurance policies, you can cover all the standards and take advantage of all the services that insurers provide you. You can leverage the additional features and benefits that are available for you. This might include the choice of repairer, new vehicle replacement, or the protection of the No Claim Bonus. It is your responsibility to select the most suitable insurance policies that meet all your standards of car maintenance.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
As the name suggests, cashless payment is fundamentally a no-touch strategy of dealing with cash. Payments are made via digital methods such as online transfer, debit card, credit card, or even a digital wallet.
Cashless payment methods call for security and less risk of losing your ‘cash.’ As it is a safe strategy, is it strategic? Let’s have a look at a few myths that exist regarding Cashless Payments:
Myth 1: Cashless Payments Means Fewer Chances of Stolen Cash
We all have been preyed to stolen cash.
We have all lost money from our wallets at some point or the other. Whether it was stolen or we misplaced it, we have been through the experience. A myth exists that cashless payments would mean you lose less cash.
Since you’ll keep less money in your wallet, the chances of your money being stolen are slim to none.
Well, the problem here is that online fraud is also quite common. Your credit card contains sensitive information that can be detrimental if it falls prey to online fraud. As much as it might have the potential to be tracked down, a risk still exists. Stolen identity is worse than stolen cash.
Myth 2: Convenience
Sure, it is convenient to add a few things to my cart online and place an order from under my blanket in the comfort of my home. It is a rather tempting thought, but it also costs me more than going to the shop and buying what I want.
In return for this convenience, online payment methods usually involve third-party processors who charge extra fees. These fees are highly subjective and may have you paying more than you should or need to. Most of the time, so many technical errors occur online since this technology may naturally falter.
It is a myth that cashless payments provide more convenience when a product costs more. Plus, dressing up and going out is a healthy activity! It will keep you active, positive, and a good day can potentially have you coming back home in a good mood!
Myth 3: Everyone Has Shifted to Cashless Mode
Thinking cashless payments fit the box for everyone because, hey, everyone has a bank account and an internet connection? Not really.
It is important to remember that societies going completely cashless can pose a problem for many reasons for people who don’t have bank accounts. It can also cause issues for low-income people who don’t know the intricacies of opening a bank account, let alone managing it.
Banks charge service fees which can be stressful for low-income people who work hard to save every penny they earn. Cashless payments do not fit the box for everyone; it provides only for those who think it holds for them.
Myth 4: We Can Buy Anything!
Sometimes, using your debit or credit card to buy something that costs a dollar or five can be difficult. It isn’t easy because it can consume time and energy to pay via your card for something that costs $5 at a Super Mart. Some of these places charge extra if you pay by card, whereas some stores do not set on a card unless your bill totals a specific amount.
In terms of this, not carrying cash can be a struggle. For example, you don’t have some money on you and want to buy a water bottle. The shop you are standing in does not accept cashless payments unless you buy products totaling up to specific dollars.
Now you’ll have to buy three more things to get that one bottle of water. Consequently, you are spending more money!
Conclusion
Cashless payments are intelligent and accessible. But they are not the correct mode to click on every time. These myths are altering the way people look at money and how it exists, and in the long term, it can prove to be problematic for everyone, starting with us.
Plus, there’s a different form of satisfaction you get when you open your wallet, and you see cash, you touch it, and you appreciate it.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
The emergence of the internet has offered companies with more data than ever before. Multiple online platforms and networks use data collected from customers to identify trends and emerging patterns in consumer behavior. No matter what industry a business operates in, critically analyzing and leveraging value from consumer data can provide the company with a competitive edge that will help them stand out in the face of competition.
Why Is Deriving Value from Customer Data Important?
Customer data helps businesses identify their relationship with their general audience. For instance, a company that sells organic skin products can determine which product is performing the best. A company that sells high-end products can gain insight to sell to a different niche. A company can use data to identify if its price points are working for its target audience.
Whatever the corporate and business strategy of the company, customer data can help managers and owners keep abreast of changing patterns. Gathering value from customer data includes basic customer information, behavioral trends, and even attitudinal tendencies that will help make critical decisions for the company.
Types of Customer Data
Four primary types of customer data can be collected and then used to devise essential company strategies, et cetera. No matter the type of data collected, its primary purpose is to better understand the customer’s needs because, after all, the customer is indeed king!
Basic Data
Primary data include surface-level customer information such as their name, contact number, residential address, and so forth. This type of data helps with the general bifurcation of audiences by demographics such as their gender, geographical location, and income bracket.
Interaction Data
This type of data provides a deeper level of data collection that deals with more qualitative information such as what the customer thinks of the product, how they interact with the brand if they are captivated or engaged with the company content, et cetera. Companies can set important, fundamental key performance indicators with such data, including link clicks, downloads, website visits, and bounce rates.
Behavioral Data
Behavioral data extracts much more detailed information, such as what the customer does with the product after purchasing it and returning to the brand for more. This kind of data also helps brands identify their typical customer journey and even convince their audience to choose a particular lifestyle.
Attitudinal Data
Attitudinal data helps companies identify their brand perception with the audience. This perception helps businesses understand what the customer wants, where it is lacking, and what strategy they need to compete.
Extracting Value from Customer Data
There are five ways to extract leverage customer data and use it efficiently. Companies must master the art of sifting through tons of online information and identify ways to create value from customer data to target their pain points. Below are the different ways in which companies can have their cake and eat it, too!
Understanding the Power of Big data can be overwhelming to have access to millions of bytes of data. Large companies have the financial muscle to hire a specialized team to turn this raw data into understandable graphs and reports that managers and supervisors can use to develop brand strategies that will materialize in their interest. There are multiple management platforms available that are built for the specific purpose of categorizing data for companies.
Invest In an Analytics Software
Platforms like Google, for instance, provide analytical software that further organizes data into understandable chunks for organizations dealing in customer services. Once you acknowledge the importance and potential of data for your business, you will want to get as many tools on board as you need to decipher technical information. According to their financial abilities, there are multiple analytical solutions present in the market for small, medium, and big companies.
Leveraging Historical data
Businesses can use past data such as case studies to learn essential lessons from previous years. Managers can use this data to look at past trends and predict the company’s future.
Use Social Media As a Data Source
Social media is a great place to get customer traffic and listen to current customer perceptions. Hashtag trends and other challenges get customer engagement and help companies capitalize on other marketing trends and extract value from customer data. Many companies have also become market leaders based on how much traction their content receives on social media.
Automate Operations
Automation is a process that helps the top management streamline the functions of the entire company and its departments. Automation encourages companies to provide customer service and deliver better day-to-day operations. Also, it works well where there’s a massive amount of data as it enables the company to extract the relevant information and customer data.
Conclusion
Organizations can use multiple innovative solutions to extract value from customer data to compete in the market efficiently. With the business arena getting more competitive and cluttered, companies can use data to stand out by providing customers exactly what they want using data-driven insights that will give them an edge. Lastly, the more precise the understanding of the audience’s needs, the more innovative a company can be by saving up on essential resources like time and money.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
