Author: Complete Controller

The tools and techniques presented in this article facilitate the financial performance evaluation of a company’s financial data. Performance evaluation generally includes analysis of financial statements. Evaluations require comparisons. The various techniques are given in detail below:

Common-Size Balance Sheet

A common-size balance sheet is prepared by dividing each item by the same period’s total assets and expressing the results as percentages. This highlights the balance sheet’s composition, such as ‘What is the mix of assets being used?’, ‘How is the company financing itself?’, ‘How does one company’s balance sheet composition compare with that of peer companies?’ and ‘What are the reasons for any differences?’

Common-Size Income Statement

In a common-size income statement, we divide each income statement item by revenue or sometimes by total assets, especially for a financial institution.

Cross-sectional statement

A cross-sectional statement compares a specific metric of one company with the same metric of another company or group of companies. This allows comparisons even though the companies might be of significantly different sizes or operating in different currencies.

Time Series Technique

The time series technique is widely used in financial performance evaluation, for which analyzing the financial statements is particularly important. The performance over several years or quarters is compared in the time series. This method is also used for inter-company financial performance comparison. The trend developed from time series analysis can be used to predict future earnings, sales, or ratios. The estimation of future earnings is one of the most critical factors investors should consider before investing. The positive future is what drives the investors into the company. Meanwhile, a dubious future means fewer investors are interested in the company, hence a decline in the stock prices.

Ratios

Ratios are the most widely used technique in analyzing financial statements. There are many relationships between financial accounts and between expected relationships from one point in time to another. Ratios are a helpful way of expressing these relationships. They express one quantity about another. The next section gives a detailed explanation of the ratio.

Risk vs. an Average Gain

Estimation of risk and average gain also plays an important role in evaluating a company’s financial performance. Though they cannot be accurately estimated, an approximate estimation of risks and gains is required as the automotive industry has many risks but incredibly low gains. A company’s risk is calculated using the standard deviation coefficient of its total revenue. Similarly, gains are estimated for each company by calculating the average return rate on assets and then comparing it with risk.

Introduction to Financial Ratio Analysis

Financial analysis tools can help assess a company’s performance and trends in that performance. Various financial analysis techniques exist, such as ratios, standard–size analysis, Cross-sectional analysis, Trend analysis, etc. Financial ratio analysis is one of the best tools for evaluating a company’s performance.

The financial ratio is the numeric outcome obtained by dividing one financial data by another and is used to express the relativity of different financial variables. Balance sheets and income statements are the two most important and most used sources of financial information when calculating ratios. The financial ratio is the numeric outcome obtained by dividing one financial data by another and is used to express the relativity of different financial variables. Financial ratio analysis involves calculating and analyzing ratios that use data from one, two, or more financial statements.

Purpose of Ratio Analysis

The value of ratio analysis is that it can evaluate past performance, assess the company’s current financial position, and gain insights that are helpful in projecting future results. Financial ratios provide insights into:

• A company’s financial flexibility or ability to obtain the cash required to grow and meet its obligations, even if unexpected circumstances develop.
• The ability of the management
• Changes in the company and industry over time
• Comparability with peer companies or the relevant industry
• Limitations of ratio analysis

Limitations include the following

• Companies may have divisions operating in many different industries, making it challenging to find comparable industry ratios for comparison purposes.
• One set of ratios may indicate a problem, while another may suggest that the potential problem is only short-term.

Only a few ratios are considered, as the number of existing ratios is too great. It is impossible to calculate all the ratios. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Supply Chain Management is the art of ensuring the seamless flow of goods and services. Companies worldwide strive to deliver excellence to their customers and seek out new avenues of competitiveness, all under the auspices of supply chain management. The concept of “relationships” is at the heart of supply chain management, embodying its profound impact and significance. There are different types of relationships, such as strategic, tactical, transactional, internal, and so on.

These relationships are more prevalent within the supply chain community. Effective supply chain management is crucial for organizational success.

Supply chain management is an essential part of any business. It is the process that determines how a company functions, how it needs to work together, and how to create business relationships with customers and suppliers.

The role of Supply Chain Management CM is explained further below:

• Sales and Marketing
• Finance
• Operations
• Human Resource

For sales and marketing purposes, the organization will use sales promotion strategies such as product upgrades, gift cards, marketing campaigns, and impulsive buying. Leading corporations inspire the company to invent new marketing promotions.

The finance department has two areas focused on financial reporting and management accounting. These functions have different functions, but working together can enhance the best financial position for the company.

Operation Management has evolved to maintain the position of any multinational organization.   The ten areas represent many strategic areas, such as:

• Goods and services, which are design and product material
• Management of Inventory
• Layout Design and Strategy
• Strategy of location
• Maintenance
• Process and Capacity Design
• Quality Management
• Supply Chain Management

Human resources take care of current and future demands and supplies. HR is always ready to work for future demands, and HR is training for skills needed in production.

Key Drivers for Achieving an Integrated Supply Chain Strategy in an Organization

Some key drivers will help an organization in achieving an integrated supply chain:

Facilities

The facilities manager’s most considerable responsibility is to confirm the quality of the output facilities that have to be maintained by the staff. Proper quality reviews and checks by the operation should be done correctly.

Inventory

Inventory management should follow the system of JIT, also known as Just in Time. This system delivers the order to their customers as soon as they get the order.

Information

A progressive multinational corporation has hands-on information because its IT is powerful, handling daily sales and customer orders.

Sourcing

A prolific firm will be strong in its good sourcing if it begins with direct and indirect suppliers because it has recognized the significant effect of a large, global supply chain. Therefore, the company will directly work with its suppliers.

Pricing

Pricing products and services should be in conjunction with “price building” and “psychological pricing.” That is why top-listed corporations hold the world’s largest share of well-known brand equity.

Globalization

It has become a sign of globalization because every organization wants to be the leading corporation in the world.

Technology

Reputable firms work closely to automate their supply chain management systems to reduce turnaround time and improve functionality. Whenever inventory levels decrease or demand increases, the organization’s automated ERP generates invoices, which are automatically relayed to both ends of the chain.

Customer’s expectation

Prominent firms prioritize their customers because of their feedback. Their customers are their family, so they develop new ideas to facilitate them, such as a mystery shopper checking the customers’ experiences and feedback.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Not everyone knows about ten-year insurance. However, with the real estate crisis and the millions of homes built during the U.S. real estate bubble, the term has been gaining popularity.

Initially, when you are going to work on a project, what do you think first? As a wise contractor, you consider making a good profit and reducing the risk of losing money. A ten-year insurance policy is the best option to make your work highly profitable. Let’s see what it is and how you can leverage it.

What is Ten-Year Insurance?

Ten-year insurance guarantees the responsibilities of builders, developers, and architects of a building for material damage caused by defects that affect the stability or mechanical resistance of the building.

What Risks Does Ten-Year Insurance Cover

Ten-year insurance is backed by Law 38/1999, of November 5, on Building Planning. Its creation tried to solve those problems before the civil liability insurance partially remedied its publication that some professionals or promoters had.

For this, article 19 of the Law establishes three deadlines in which responsibilities can be demanded:

• Damages compromise the building’s mechanical resistance and stability. Repairing damages caused by defects in the foundation, beams, and slabs, among other things, takes ten years.
• Damages that do not comply with the habitability requirements: up to three years for defects in construction elements or facilities.
• One year for defects that have occurred in the finishing or finishing elements of the work.
• Mandatory ten-year insurance
• The Law establishes its obligation for those buildings whose main destination is housing.

To make this obligation effective, it does not allow the inscription of the new work in the Property Registry, making it impossible for the developer to obtain mortgage financing or market the homes.

In 2002, a modification was made stating that it would not be enforceable if a single-family home were for the developer’s enjoyment.

However, the problem arises that the house can be transferred to an unprotected third party before ten years. Therefore, the Law obliges the self-motor-seller to contract a guarantee for the remaining time until the ten years are completed.

Need for a Technical Control Office

The Technical Control Offices (OCT) are engineering and architecture companies whose mission is to control the quality of the product, execute the materials of the building process, and apply the regulations. In short, the OCTs review and report on both the documents of the work to ensure that what is being done is done according to the required quality.

The OCT supports the insurance company issuing the ten-year insurance since most insurers only admit risks if an OCT supervises the work.

However, there is also the possibility of contracting ten-year insurance without OCT if the building is finished, with very few insurance companies willing to assume these risks and demanding very high premiums.

Essential Facts About Builder’s Risk Insurance

1. It refers to construction insurance. It helps you when you cover all your construction projects during construction.
2. It is a specialized part of property insurance that covers the structure during a property construction or remodel project when homeowners’ policies will not work. 
3. It covers all the materials and supplies you need to finish your construction project. They don’t pay from their pocket if the builder’s material is damaged due to flood, fire, or high winds. 
4. You can avail of this policy unless you finish your construction projects, whether the duration is up to three months, six months, or one year. An insurance policy will benefit you if the completion of your project takes longer. 
5. A builder’s risk insurance policy provides comprehensive coverage that protects you from intentional acts, specific inclusions, and short fraud. 
6. It also covers your temporary structures, and you don’t need to pay for the damage to your scaffolding or constructor forms. 
7. This policy will cover the expense of others’ damage during construction. For example, if lightning ruins anything in your neighbor’s house or spreads fire to your project during construction, the builder’s risk insurance policy will give full coverage. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Investing in real estate funds in the United States has increasingly become a preferred option for both seasoned and novice investors. This strategy offers a unique blend of benefits. Such benefits include the possibility for high returns, portfolio diversification, and the opportunity to invest in top properties without the direct hassles of property management. In this comprehensive look at real estate funds and their advantages, we will explore the reasons behind their popularity and provide factual support to highlight their potential.

Accessibility to Premium Real Estate

One of the significant benefits is the access it grants to premium real estate assets. Due to high entry costs, individual investors might need help to invest directly in high-value commercial properties or upscale residential complexes. Real estate funds pool resources from numerous investors, enabling participation in markets that would otherwise be out of reach. According to the National Council of Real Estate Investment Fiduciaries (NCREIF), commercial real estate has delivered an average annual return of around 9.85% over the last decade, showcasing the lucrative nature of premium real estate investments.

Diversification

Diversification is a cornerstone of investment strategy, known to reduce risk without significantly diminishing returns. Real estate funds are an excellent way to diversify a portfolio beyond mere stocks and bonds. Real estate assets are generally uncorrelated with traditional financial markets, providing a strong hedge against stock market volatility. The diversification advantage is critical; as per a report by the Urban Land Institute, real estate has shown less price volatility over long periods compared to equities and bonds, enhancing portfolio stability.

Potential for High Returns

Real estate funds can offer impressive returns through appreciation in property values and rental income. This dual-earning potential sets real estate apart from other investment classes. Fund managers leverage their market knowledge and expertise to select properties with high growth prospects, driving up fund value over time. Data from the NCREIF shows that the total annual returns on real estate investments have outpaced inflation by a comfortable margin over the last several decades, highlighting the sector’s ability to deliver robust returns.

Professional Management

Investing through real estate funds affords investors professional management of their investments. This means individuals do not have to deal with the everyday hassles of property management, such as maintenance, tenant issues, and legal paperwork. Fund managers are seasoned professionals who conduct thorough market analysis, due diligence, and strategic asset management to optimize returns. This level of professional oversight ensures that investments are well-maintained and positioned for growth, offering peace of mind to investors.

Income from Rents

Aside from appreciation, real estate funds generate regular income from rents. This source of income can offer a reliable cash flow to investors, making it an appealing option for those interested in generating passive income. According to the U.S. Census Bureau, rental vacancy rates have been decreasing over the past decade, while rental prices have been on an upward trend, indicating a strong rental market. This trend signifies the potential for consistent and growing income from real estate fund investments.

Tax Advantages

Investing in real estate funds can also offer certain tax benefits. These may include deductions for depreciation, mortgage interest, and certain property-related expenses, which can significantly reduce the taxable income attributed to the investment. Furthermore, real estate funds structured as Real Estate Investment Trusts (REITs) have the obligation to distribute a minimum of 90% of their taxable income to investors in the form of dividends. These dividends have the potential to be taxed at a lower rate than ordinary income, depending on the specific tax situation of the investor.

Conclusion

The advantages of investing in real estate funds in the U.S. are compelling and multifaceted. Access to premium real estate, diversification benefits, potential for high returns, professional management, steady income from rents, and various tax advantages make these funds an attractive investment option. With proper due diligence and strategic selection, real estate funds can be a valuable addition to one’s investment portfolio, providing both growth potential and income stability. Prospective investors should conduct thorough research or consult with financial advisors to align investments with their financial goals and risk tolerance. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The relationship between an entrepreneur and his accountant is like that between a doctor and his patient. However, entrepreneurs often neglect the management and control of their income and expenses, especially those who are just starting out.

As an entrepreneur, you should not be doing your business’s finances alone. If you have already decided to hire an accountant, you surely have some questions, such as: How do I ensure it will respond to my needs? What services and documents do you have to give me? And what will be my final responsibility?

Here, we present a guide on managing a relationship with an accountant.

Hire an Experienced Freelancer

There are specific, precise requirements that your candidate must meet to guarantee their services:

In addition to being a certified accountant, the accountant must have certifications from the professional association Association of Certified Chartered Accountants. This allows the accountant to verify that the information is up to date, which is essential due to the continuous tax changes that occur.

Among the best sources for hiring is the famous “word of mouth,” that is, the recommendation of a person you trust. Ask him for data that reveals his expertise in the matter, such as growth figures for your market, which tax figure is best for you according to your activity, etc. You can also ask him if he does audits.

Seal the Relationship with a Contract

Once the professional is chosen, a service provision contract must be signed. They must offer you, at minimum, to keep your company’s accounting record and calculate your tax obligations. This includes updating you on changes in tax matters and supporting you in the event of any requirement from the Treasury.

It is Customary to Keep Vouchers

Payment of taxes will be made using the financial information your business provides. So, you must have control over it. The basic documents to deliver to your accountant are invoices, receipts, and all proof of income and expenses, in order and by month.

As a client, you need to receive a list of the state of the company’s financial records (business income and expenses) plus a record of the tax payments made by the accountant and their respective vouchers (certified by the corresponding authority). Among the taxes you will have to pay, depending on your activity, are:

• Income Tax (IRS): contribution to be made for the perception of income as a natural and legal person, following the Income Tax Law. It is paid once a month, and to calculate it, you must add all the invoicing that the client has issued.
• Value Added Tax (VAT): an indirect tax applied to the goods and services produced or marketed by the company. It is also paid once a month and is calculated based on a ratio of everything that was charged.
• Single-Rate Business Tax: This tax applies to individuals and companies and is also taxed on profits. You will only receive the first one if your ISR is higher than the IETU.

It carries a periodicity. As an entrepreneur, you should demand these papers every month, not every time you remember.

Those documents prove that you fulfilled the tax obligations, and it must be remembered that in the event of any problem, the Ministry of Finance and Public Credit seeks and penalizes the businessman, not the accountant. For this reason, the entrepreneur must understand that although he delegates the accounting of the business to a professional, he is the one who ensures that all the papers and payments are in order.

Get Informed

There are some items you can deduct for the payment of taxes, such as the purchase of goods related to your business activity. Regarding invoices (tax receipt for the delivery of a product or service) and expenses, it is essential to consult your accountant about any questions so that he will keep a more accurate financial relationship with your company.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

In lexigraphy, arbitrage is essentially a riskless transaction in which you purchase something when the price or value is low and sell when the price has skyrocketed quickly. In the contemporary scenario, in stock exchanges, such a transaction is typically referred to as short-selling, a practice that many investors and brokers discourage.

Markets or exchanges, which opinion leaders dominate, sometimes conduct arbitrage or speculative transactions, whether a stock exchange, commodity exchange, or cryptocurrency exchange. Crypto Arbitrage allows you to make profits instantaneously, provided you have first-hand information. Keep in mind that crypto markets are still developing, and ample opportunities are available.

For a vivid sense, let us assume that we take two countries, ABC and XYZ. The government of ABC announced the news, publicly mentioning that they have banned Bitcoin Trading for life. This will trigger panic amongst the buyers, and they will gradually offload all the coins and convert them to fiat currency. With such news and the complete offloading of the tokens, the entire cryptocurrency market crashed. However, owners of cryptocurrency in XYZ, where people are still sleeping, are entirely unaware of the panicking situation in the crypto exchange of ABC country. It is imperative to mention that the market has still not opened in XYZ country, and the price value of cryptocurrency remains unstirred. 

It implies that if an individual is a sharp-minded person with quick decision-making abilities and knows how the crypto exchange markets function, the person will purchase the cryptocurrency at the plummeted value in ABC country. Without wasting any time selling the coins in the crypto exchange in the XYZ country, the individual has not only earned a handsome profit but also indulged in the act of arbitration. 

So, in essence, the platform of crypto trading and crypto exchange provides a massive window of opportunity in the shape of crypto arbitrage. Below are some of the opportunities, along with examples.

1. The cryptocurrency market is in its infancy. In 2010, the first official Bitcoin exchange opened its doors, as opposed to the conventional stock market, which commenced its operations in 1642. In the traditional stock exchange, the transfer of information is slow, and there are few buyers and sellers. Therefore, the level of competition is low. In cryptocurrency trading and exchange, you are the first person when it comes to arbitration due to fast-paced communication.
2. You cannot rule out the possibility of volatility in a cryptocurrency market. An average person would consider it to be a bad proposition. On the other hand, a user who utilizes this volatility as an opportunity to conduct an arbitrage exchange will be excited. In totality, arbitrage trading, a traditionally risky investment, turns cryptocurrency exchange into a riskless endeavor and ensures that there is consistency in profitability.

Types of Arbitrage

This is not as easy as it sounds. Users have deduced a complex mix of strategies to overpower others. A few of these can be labeled as:

1. Simple arbitrage is trading in the same coin at the same time.
2. Triangular arbitrage is simply seizing the opportunity of difference in cross-currency parity, such as the example cited above ABC and XYZ country.
3. Convergence arbitrage is where things get interesting. It talks about short selling in true essence. You offload the Bitcoins at a high value, wait until the price of Bitcoins comes down, and at the same time, you buy back all the coins at a lower price (perhaps additional tokens). Hence, your profit is almost equivalent to the amount during convergence.

Future Index Arbitrage

A few crypto exchanges, such as Bitmex, offer the liberty to purchase Bitcoin on a futures contract. This is a slightly more complex crypto arbitrage in nature. Since the coins are being traded on futures, buying or selling, you will need to quote the coin’s pricing by factoring in the interest rate per period. 

Crypto Arbitrage allows you to make profits instantaneously, provided you have first-hand information. Keep in mind that crypto markets are still developing, and ample opportunities are available.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Strategic management plays a significant role in improving business performance and marketing strategy in the competitive marketplace. On the other hand, effective strategic management will assist the organizations in achieving their sustainable financial position in the market; however, it also leads them towards achieving higher market share in the competitive marketplace. The ABB management team wants to offer those services to the customers by making Dubai a center of leadership and a power service provider that never compromises the quality and comfort of its customers in any situation. Strategic management practices assist the organization in evaluating its internal and external environment, which further aids them in adopting those business strategies that lead them toward the successive level and motivate them to achieve a higher level of sustainability and productivity in the highly competitive marketplace.

Effective strategic management practices have a positive role in improving the company’s marketing strategies as they help the management team understand the external environmental challenges in the organization through analysis of the threats and opportunities that are motivational and effective for them in growing their business practices all over the world. Therefore, effective strategic management practices enable the firm to upgrade those strategies in the firm that help them provide high-quality services in the market that, in the future, will allow them to achieve those goals that are leading the company towards the achievement of higher success over its competitors.

Company Background of Asea Brown Boveri (ABB)

ABB operates in the digital or electronic business. Nevertheless, it likewise has several additional subordinate companies. Asea Brown Boveri is considered one of the largest power engineering firms that assists consumers in actively utilizing electrical power and effectively enhancing firm sustainability and productivity. The company serves water, gas, and electronic utilities, commercial and industrial customers, and a broad range of goods, services, and schemes for electricity plant automation, distribution, and transmission.

On the other hand, ABB offers an automation scheme for control, measurement, plant optimization, and motion to a wide variety of businesses. Previous research has revealed that the company utilizes the growth strategy to expand and improve its sales and productivity levels. The earlier studies have also revealed that the company has taken several steps to remain competitive in the market. They have also adopted several market strategies to promote their organizational services all over the world.

Role of the Management Team

The management team plays a significant role in improving business practices all over the world. The number of strategic factors they adopted to bring positive change in the organizational practices of the company. These factors are explained below:

Innovation in technology

The management team mostly emphasizes innovation in their technological practices, which enables them to reduce the cost of manufacturing and product waste.

More global destinations to leverage 

The management team emphasizes opportunities that provide them with continual expansion opportunities for both business destinations and leisure.

Use technology to enhance the facilities

The management team emphasized improving the services by using the technological factors that further enable them to increase revenue and fulfill customers’ needs.

Focus on diversified strategies

The company puts more emphasis on establishing a differentiated position in the market. Therefore, the management team of ABB usually focuses on diversification strategies that enable them to place their diverse position in the market; however, they also target many customers by providing valuable and cost-effective services in the market. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When you look back, the history of marketing began a few decades ago. In contact with new digital technologies, the process crossed a milestone over time to reach a new dimension. Today, we are talking about digital marketing in all meeting rooms.

Digital marketing is everywhere. It exploded two decades ago due to the growing need for companies to meet customer demand. This means an increasingly demanding clientele whose satisfaction necessarily requires a tailor-made approach.

Indeed, the terms digital point of sale or even order terminal are now common expressions. However, many people remain unaware of the very definition of digital marketing and its challenges. The rest of this article will lift the veil on this activity firmly established in business strategy.

Marketing was already an important part of ambitious companies’ public relations strategies in the 1980s. It enabled modern structures to position themselves in the face of competition and stand out.

Thanks to the discovery of new technologies and digital transformation, marketing impact increased two decades ago. A real performance catalyst, the promotion term, and the sales process are given an excellent atmosphere.

However, setting up a good digital marketing or web project policy is far from a formality. In this competitive environment, you must choose your weapons carefully. Here are the main tools for digital marketing.

Objectives of Digital Marketing

Over time, marketing has developed many techniques and especially many tools worldwide. However, to understand the impact of these digital tools, it is necessary to define digital marketing objectives.

Companies, disciplines, and marketing players seek to strengthen the relationship with the client. To do this, the strategy must imperatively:

• Increase growth: the impact of growth hacking

A marketing strategy aims to increase a company’s growth in all these areas. Digital marketing through growth hacking propels the company’s development of services and products.

Develop Traffic to Websites

Visibility is essential for a successful classic or digital marketing strategy. This search for notoriety involves highlighting companies’ websites. Indeed, brands gain leads on the web through natural referencing on search engines.

Encourage Website Visitors to Buy Products

All companies want to expand their customer portfolio. To do this, they must convince the target of the products’ relevance. E-marketing campaigns achieve this goal by influencing visitors to their websites.

Influencing Internet Users

The digital transformation of marketing also aims to shape the behavior of future customers. In addition to websites, social networks are great tools for awareness and persuasion. Companies create groups or communities to guide customers’ future needs.

To Win the Loyalty of Customers

The seller-customer relationship is based on trust. The company reassures its target by boosting its brand image on websites, social networks, and emails. Consequently, the customer will carry out his purchases confidently and be pushed to repeat his act.

Organic Traffic Capacities

Organic traffic is the natural traffic of visitors and existing digital platform clients. It is free and different from paid traffic. Businesses are aiming to increase organic traffic to get 1st rank on SERPs (search engine page results). They try to achieve this goal by continuously implementing search engine optimization (SEO). Remember, your thoughts are wrong if you think SEO practice for web ranking will give you an ideal result within a month. White Hat SEO (a legitimate way of doing SEO) takes at least one year to deliver results.

You can achieve all the objectives mentioned above by making remarkable changes to your website. The variations must be effective at improving rankings. Do not forget to add the fittest keyword in your web content, as it is a necessary practice for first rank on SERPs. Building quality links to your website is one of the vital tactics that point to your business website in the digital world.

As an objective of organic traffic for digital platforms, you can receive around 20,000 web visitors in a month from Google and Bing.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

While many retailers report a drop in sales due to the coronavirus quarantine, the home improvement industry is expanding. In the first quarter of 2019, Home Depot visits were down only 0.5%, while Low’s visits were up 9.1% over the same period last year. It might also be National Home Improvement Month, as if quarantine boredom wasn’t enough to cause you to dust out the drill you keep in your garage. Isn’t that fortunate? You also don’t have to spend a lot of money or go through the trouble of gutting your entire kitchen. (Though if you’re into that sort of thing, we have a roundup of kitchen inspections.) DIY projects can be simple (just paint or tile) and cheap!

According to Richard Reyna, head of product education at the company, you can complete a kitchen update over a long weekend, costing hundreds of dollars rather than tens of thousands. Parade, according to TOOLSiD.com. Do you have shabby kitchen cabinets? Consider repainting only the doors rather than replacing them entirely. It might be as simple as a fresh coat of paint or as complicated as stripping, stripping, and repainting. Alternatively, the cabinets may merely require new doorknobs and handles. They come in several colors and styles, and most of them can be installed with just a screwdriver or wrench.

1. The kitchen isn’t the only place where you may save money on home improvements. Paint your front door to match the rest of your home’s external decor, whether it’s flowers, furnishings, or other colors. Reyna suggests adding flowers to the mix if you’re looking for a quick DIY refresher.
2. Reyna says flower boxes are a terrific way to add a multi-dimensional accent. Paint wooden boxes with high-quality exterior paint. Plastic boxes are more durable, but they aren’t as appealing. In any event, a liner will help keep the dirt contained.Plant flowers (annual plants are ideal because they can be changed each season) and use solid brackets to keep the flower boxes out of the way of the windows.
3. Use a sponge to draw a pattern on the wall. Paint the fireplace around.
4. Apply Backsplash Stick-and-Peel.
5. Restore an old nightstand.
6. Stencil on the accent wall.
7. Make a plank and plank wall.
8. Build a table
9. Update rocking chairs with paint.
10. Hang the basket on the wall.
11. Paint the bathroom tiles and tub
12. Update an old hut with paint.
13. Do-it-yourself barn doors from scraps of wood.
14. Update old vases.
15. Apply the stick and peel to the entire wall.
16. Salt and pepper shakers with spray paint.
17. Use a grout pen to decorate your grout.
18. Add shelving to the laundry room.
19. Add wood beams to the ceiling.
20. Draw an arched accent.
21. Create a wall of hats.
22. Draw your spikes with Sharpie
23. Spray paint for the porch
24. Apply chalk paint to the decorative frame
25. DIY a shelf from wood waste.
26. DIY flower box from wood scraps.
27. Add blankets to the blanket ladder.
28. Drape greenery over the mirror.
29. Arrange Picture Frames to Create a Gallery Wall of DIY Shelves.
30. Hang a tobacco basket.
31. Make a homemade couch.
32. Paint a mural in the bedroom.
33. DIY Doodle Chalk Wallpaper.
34. DIY artificial brick wall.
35. Draw your pattern on the wall.
36. Update your plumbing.

You probably suffered sticker shock when perusing carpets when you first hit the road on your own, eager to furnish your home with everything you need. They can be pretty expensive for something so important in any design strategy. Many sites, however, are currently giving discounts in honor of spring cleaning and in response to the reality that many people are stuck at home. So now you have a variety of jobs to complete in your spare time to make it more useful and enhance your home’s condition on a budget, so spend less and be creative. Consider purchasing a bright and fun accent rug to liven up your area and your mood.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When budgeting a household, there are many expenses to consider. If you are operating within a budget, you might consider cutting costs that you may want to reconsider. Often, because it is not a legal obligation to carry it, people will cut home liability insurance with the idea that it is not a necessary expense.

While no one is obliged to carry home liability insurance, it is a highly recommended policy because of any unforeseen event that causes damage to a third party. This damage could include a fall while on the property due to conditions or many other issues that can occur while someone is visiting your home.

The costs of one third-party issue at your home could completely wipe out the homeowner financially if not covered. Here is everything you need to know about home liability insurance.

What Does Home Liability Insurance Cover for the Home?

Home liability means the homeowner is responsible for all damages to anyone visiting the home. This responsibility is indirect because even if it were not the owner who caused the damage, they would be ultimately responsible to whom it is claimed. If the house is for rent, the person in charge is the tenant.

Family Responsibility

Home liability insurance protects the user from any real estate and family responsibility that they may have to face. This means that by having this active policy, you are protected against all the damage that your home causes others and, in turn, those that may cause the inhabitants of it.

In the case of home liability, this insurance covers any accident that causes damages to a third party derived from the use of the dwelling. It responds to any consequence generated by the continent or content of the house: housing itself and everything in it.

An example of this possibility is that a tile is removed from our terrace and causes damage to a vehicle or a passerby. In this case, it would be about the continent and the house itself, and this policy would cover this particular event.

Another possibility is that a poorly anchored lamp causes damage to a visit by being rushed over. In this case, we would be talking about a fact derived from the contents of the house, an example that this type of insurance would also cover.

Home liability insurance generally covers the following aspects:

• The damages caused by the use of the house and those caused by the common elements of the building where it is located.
• All those events arise from maintenance work and repairs that are running at home. In this case, you should always have the appropriate permits to carry out the work.
• If the tenant of the dwelling contracts this insurance, the policy covers its liability to the owner when an accident occurs accidentally.
• It is possible that it also includes the employer’s liability if trained personnel are hired, applicable if the event to be covered is given. At the same time, the affected person performs his duties. However, it should be noted that not all insurers attend to this possibility.
• The damages you cause as long as professional actions do not derive them. In this case, domestic service is usually included as well.
• Owning a domestic animal and those who live in the house with the insured, the insurance responds to the damage that may occur. However, it has a restriction regarding pets, covering only dogs, cats, birds, caged rodents, fish, and turtles. In the case of dogs, this possibility is accepted if they are a race of the so-called Potentially Hazardous.
• If food poisoning is caused to third parties, except if they have had to pay for food.
• All those damages are caused by water due to leaks, pipes bursting, breakage, or other similar involuntary events.
• Deterioration caused by an explosion or fire.
• You can also cover the legal costs derived from defining the beneficiaries’ civil liability.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.