There’s a universal myth that no debt is good debt. In today’s world, whenever we consider owing money, it is always reflected in the negative limelight. For businesses, the reality of debt is far less ominous. While a company’s high finance rate may not be desirable in all cases, not all borrowing is necessarily a bad thing and can still be beneficial.

Fresh entrepreneurs often get confused while deciding how to finance their operations and grow their businesses. Should they borrow money or seek external investors? The decision includes many factors, such as the company’s last debt payment, the predictability of the business’s cash flow, and how the partners make many corporations.

Financial status is a delicate aspect of any business. It is utterly understandable because it has been drilled into the heads of entrepreneurs that there is nothing better than good debt. When most companies consider owing lean, they usually worry about the mortgages and the national deficit. However, that isn’t always the truth. When choosing between borrowing money and losing equity, getting a loan and giving up your valuable equity is always beneficial.

The following five pointers will help them utilize the debt appropriately rather than getting weighed down.

1. Debt is usually inexpensive

It is one of the most noteworthy points, among others. When raising funds for a company, giving up equity is always more expensive in the long run than borrowing a loan. For instance, starting your business will require equipment and inventory to make payroll. Investors will assist you with the capital, but you’ll compromise the future profits to fulfill a short to mid-term need. With debt, you suffer interest costs, but that has a cap and is temporary. Once you pay it back, your equity remains unimpaired.

2. Debt provides you with tax benefits

Many entrepreneurs are unaware of the benefits of borrowing. The interest rate cost lessens your taxable profit and diminishes your tax expense. The smart interest you’re paying is lesser than the nominal interest because of this benefit.

The lower cost of capital should be incorporated when determining the return from taking on debt. Leveraged buyout companies have utilized this strategy for decades to rank in the row. Startups can also use it to enhance their company’s finances.

Furthermore, it sets borrowing aside from selling equity as a way to finance your business growth. If you get cash from the equity, you’ll pay off the equity holder with money from your business with no advantages at all, whereas debt grants you the benefit of lowered tax.

3. Debt encourages discipline

It is a familiar knowledge among exclusive equity firms, but it is something that small enterprises generally overlook. Debt brings a discipline to investing that can help your business, especially in its growing years. While you won’t get a loan to increase your discipline, you can still consider it a positive effect of taking on debt.

4. Doesn’t require other’s perspectives

There is no need to seek the advice of the shareholders in decision-making. Debt is beneficial if you want to keep all of your ownership to yourself. In case of giving up on equity, the shareholder’s vote will become mandatory in making decisions for the company’s well-being, including investment and expenses.

5. Ownership remains intact

When borrowing a loan, the lender has no authority to claim anything. Ownership remains protected, and all the accounting decisions happen by the owners/entrepreneurs. Equity charges a portion of your business forever. 

There are numerous situations when it doesn’t feel right to go into debt. However, if you choose the right way, it isn’t anything to fear. On the contrary, debt can be utilized as a strategic tool for business growth and is often an inexpensive option for financing compared to other substitutes. Debt is reversible, but there’s no turning back once the equity is lost. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

You use social media platforms to stay in touch with people daily, but have you thought about using them for business? If not, then now is the time to explore ways you can use social media for business promotion. There is no denying the usefulness of social media for business. Nearly all notable companies worldwide utilize social media marketing for business promotion. For many, social media marketing is the cornerstone of their marketing campaigns.

Others were late to the party, and the following suit started late. Despite that, using social media to promote your products, services, and businesses worldwide makes sense. It helps when you know ways to use this form of promotion properly. Before you tap into this concept, be aware of the dos and don’ts of social media marketing.

Why Use Social Media for Promotion?

Think about it: would you forego a platform that nearly 70% of the world’s population uses daily for business promotion and interaction? Certainly not! On the contrary, you would do everything to capitalize on making the most of this platform. However, before you decide to use it for business promotion, there are things to consider. The following will help you maintain focus and capitalize when using social media.

The Do’s

Nowadays, finding and hiring a proficient social media marketing team for business promotion is necessary. They do this by placing ads in job portals, newspapers, and many other ways. Advertising for hiring is the best thing to do, as you will find good profiles that will do justice to your selection. Keep in mind that your business’s social media account will create an early impression. It is necessary to fill in all the details so your customers have no difficulty finding your account.

Segregate Business and Personal Accounts

Some social media executives combine personal and business accounts, thinking they will receive more ROI, which is rarely the case. Segregating business and personal accounts is necessary, so discuss this with your social media team. Maintain consistency when sharing your business content so your customers and readers know which account to follow. It also helps your friends and family avoid spam, as they know which account to follow for your updates.

Make Regular Posts

You must decide how often to engage with your community using social media posts. The frequency of posts should depend on the business and industry you operate in. To ensure community engagement and interest, make at least two thoughtful posts weekly. Posting inconsistently on social media will result in a loss of community and readers.

Share Thoughtful Content

Every post you share from a business account becomes a representation of your business. Put a lot of thought into every post you make and share. It will give you many readers to discuss your business the way you want. Take pride and own the content you share after putting an immense amount of time and effort into crafting a company result.

Don’ts

Posting too often on your business profile can be as harmful as not posting at all. Too many posts can lose your reader’s interest, and they’ll soon unfollow the page. Continuing this trend for a month or two makes you lose many of your business page followers. Use the following criteria for engaging with your followers and keep them interested:

• Pinterest – 10 pins per day
• Twitter – 15 tweets per day
• LinkedIn – 1 post per day
• Facebook – 1 post per day

Falling for Numbers

One way of knowing where your page stands is through the numbers. Business page owners would lose sleep over numbers and eagerly wait to have more followers on the page. It will not work as media platforms are now separating real accounts from those found to be spam. Getting likes and comments from such accounts is redundant, as these will not work. 

Engagement Bait

Engagement baits were once a great tactic to boost your page’s engagement, but this is no longer the case. Social media platforms no longer allow this type of engagement. Many clients complained about pages using spamming and baits to lure readers into becoming followers, to which social media platforms responded. Such posts will not be demoted, and page owners will receive a warning about this. If the page continues to bait, the platform will blacklist the page.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

PPC, or Pay-per-Click advertising, is one of the most effective digital marketing strategies that generates instant results for marketers. However, the results of PPC campaigns depend highly on the nature of the client, as everyone is different. PPC works by establishing paid ads on Google search results pages that users can engage with. Every click made has a price based on bids before starting the campaign that the advertiser pays.

PPC brings a targeted audience, but it also acts as a scalable method to gain a relevant audience. Achieving successful traffic from PPC means optimizing the campaigns according to trends and avoiding common mistakes.

Here, we will list a few tips to help make your PPC advertising campaign better.

Tips to Enhance PPC Campaign

• Focus on high-performing keywords

Using industry-related keywords is the heart and soul of digital marketing and is also essential in PPC. Depending on your goals, you can identify the keywords that work best for your campaigns. Consider click-through rate and conversions as the defining factor of PPC due to the selection of keywords.

If you want your PPC campaign to perform at its best and generate results, you must ensure that the keywords used are relevant. Focus on high-performing keywords through researching and initiating your campaign to get the best ROI.

• Define your goal

Defining your goal in a PPC campaign is essential to gathering relevant results. Everything needs a goal, and so does PPC advertising. You cannot optimize your PPC campaigns without having a definite and measurable end goal. Campaign goals are the foundations of a successful advertising strategy and act as a roadmap before initiating PPC.

It is essential to ensure that your goals have measurable metrics to identify the achievement level quickly. After defining the plans, you have better chances to improve your campaign accordingly and see if you have reached the desired level.

• Display ads at the right time

The essence of a successful PPC advertising campaign is to show the ads to the right customer at the right time. Picking the right time and schedule comes down to your knowledge of your target audience.

You must conduct market research and compare the results with the customer profile. You must create an advertisement scheduled for display. Your starting cost may increase as you experiment with different time durations. Once you have managed your campaign, displaying the ads at the right time is easy for maximum reach.

• Choose the bid strategy

Bid strategy is an element that will lay the groundwork for your campaigns and, therefore, must be chosen wisely. Start your bid strategy with goals in mind and the desire to boost brand visibility. You can select conversion-based, impression-centric, view-based, or click-based bidding strategies.

Each strategy has different requirements and result-generation metrics that you must select according to your goals. Remember that if the bid strategy plans are unclear, they will influence the overall campaign.

• Always have mobile optimization

Almost half the internet population has smartphones that they use to stay online. This prospect allows you to target a massive clientele for your business. Similar to SEO practices, your PPC campaigns also need mobile optimization.

Google AdWords allows you to preview your campaigns and review how they will look to your clients. Check for its module display and optimize it for your smartphone users to easily engage with your campaign.

• Target the location carefully

Selection of target location is just as important as choosing the right keywords. What is the point of running a campaign in a region where your targeted audience does not exist? Google AdWords allows you to select your target location for better engagement.

For instance, if you are a local small business owner, your target is your locality. On the other hand, you must target worldwide if you offer services or products for a broader range of customers. It all depends on your business goals and the targeted customer base.

Final Word

Running a successful PPC campaign depends on combining keywords, strategies, and bidding techniques. In short, a carefully designed plan will help make the most out of a campaign. Take guidance from the abovementioned points to ensure you get the best ROI from the campaign you run. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Mastering The 7 Types Of Interviewers You Will Encounter

The types of interviewers you encounter during your job search fall into seven distinct categories—Absentee, Buddy, Inquisitor, Robot, Talker, Pressurer, and Pro—and recognizing each personality helps you adapt your responses strategically to maximize success in any interview setting. Whether facing a distracted Absentee who checks their phone repeatedly, a chatty Buddy who treats you like an old friend, or an intense Pressurer who fires rapid questions, understanding these interviewer styles gives you the confidence to navigate each conversation effectively.

As founder and CEO of Complete Controller for over two decades, I’ve sat on both sides of the interview table countless times, watching talented candidates succeed or stumble based purely on their ability to read the room. My team and I have interviewed thousands of financial professionals, from entry-level bookkeepers to CFOs, and I’ve witnessed firsthand how adapting to different interviewer personalities can transform a mediocre meeting into a job offer. In this guide, I’ll share the exact strategies that helped me build a multimillion-dollar cloud-based financial services firm—techniques you can implement immediately to ace your next interview, regardless of which personality type greets you at the door.

What are the types of interviewers, and how should you respond?

• The seven types of interviewers are Absentee, Buddy, Inquisitor, Robot, Talker, Pressurer, and Pro—each requiring unique response strategies to succeed
• Absentee and Robot interviewers appear detached or follow rigid scripts: keep answers concise and impactful while showcasing key qualifications
• Buddy and Talker interviewers steer conversations off-topic: redirect professionally while maintaining rapport to highlight relevant skills
• Inquisitor and Pressurer interviewers test composure through challenging questions: respond with structured, calm answers that demonstrate expertise
• Pro interviewers blend multiple styles seamlessly: showcase strategic thinking and industry knowledge to match their sophisticated approach

The Absentee Interviewer: Converting Disengagement Into Opportunity

The Absentee interviewer appears mentally elsewhere during your meeting—checking emails, glancing at their watch, or giving minimal responses to your carefully prepared answers. These interviewers often juggle multiple priorities or face unexpected crises that pull their attention away from evaluating candidates properly.

Research shows that 93% of job seekers experience interview anxiety, making a distracted interviewer particularly challenging to navigate. When facing an Absentee, your goal becomes capturing attention quickly while respecting their apparent time constraints.

Strategic Response Tactics:

• Deliver your strongest qualification within the first 30 seconds of each answer
• Use the STAR method (Situation, Task, Action, Result) but compress it to 60-second stories
• Prepare a one-page summary of achievements to leave behind if the interview cuts short
• Send a detailed follow-up email within 24 hours reinforcing your top three qualifications

During one memorable interview early in my career, the CFO barely looked up from his laptop throughout our 20-minute meeting. Rather than feeling defeated, I pivoted to bullet-point responses and followed up with a comprehensive email outlining how my skills matched each job requirement. That follow-up landed me a second interview with the full team—and ultimately the position.

The Buddy Interviewer: Professional Boundaries Within Friendly Conversations

Buddy interviewers create an atmosphere resembling coffee with friends rather than formal evaluation, sharing personal stories and asking about your weekend plans before addressing professional qualifications. While their warmth feels welcoming, this casual approach can derail your opportunity to showcase relevant experience.

A fascinating study from Old Dominion, Florida State, and Clemson universities revealed that 70% of hiring decisions occur after the first five minutes—not within 90 seconds as commonly believed. This finding means you have time to gently redirect a Buddy interviewer without damaging rapport.

Navigation Strategies:

• Mirror their friendly tone while weaving in professional accomplishments
• Use bridging phrases like “That reminds me of a project where I…”
• Prepare three versatile stories that blend personal interests with work achievements
• Ask questions about company culture to redirect toward professional topics

I once coached a senior accountant who spent 25 minutes discussing hiking trails with her interviewer. She successfully pivoted by saying, “Speaking of reaching new peaks, I’d love to share how I helped my last company summit their revenue goals through improved cash flow management.” The interviewer appreciated both her personality and professionalism—she got the offer.

The Inquisitor Interviewer: Transforming Scrutiny Into Showcase Opportunities

Inquisitor interviewers probe deeply into every answer, challenging assumptions and demanding specific examples for each claim you make. They ask follow-up questions that dig into the reasoning behind your decisions and test whether your experience truly matches your resume.

These detail-oriented evaluators often come from technical backgrounds or roles requiring analytical precision. Their questioning style mirrors the rigor you’ll face in the actual position, making this interview type particularly relevant for accounting and financial services roles.

Success Tactics:

• Prepare five detailed case studies from your experience with metrics and outcomes
• Practice explaining complex decisions using simple, logical progressions
• Bring supporting materials like performance reviews or project summaries
• Pause before answering to organize thoughts—they respect thoroughness over speed

In my experience hiring controllers and senior bookkeepers, I often adopt this style myself. The candidates who excel come prepared with specific numbers: “I reduced month-end close from 10 days to 5 days by implementing automated reconciliation processes, saving 80 hours monthly.” Specificity wins with Inquisitors.

The Robot Interviewer: Breaking Through Scripted Interactions

Robot interviewers stick rigidly to predetermined questions, showing minimal emotion or deviation from their script regardless of your responses. They rarely ask follow-ups or engage in natural conversation flow, creating an atmosphere that feels transactional rather than collaborative.

The average job interview lasts 40 minutes, but with Robot interviewers, those minutes can feel eternal without the energy of genuine interaction. Your challenge becomes infusing personality and memorability into a mechanical process.

Breakthrough Approaches:

• Structure answers to be self-contained since follow-ups rarely come
• Use the PAR technique (Problem, Action, Result) to tell complete stories
• Include unexpected details or insights that force engagement
• Save your best questions for the end to spark genuine discussion

During my IPO preparation days, I encountered numerous Robot-style interviews with investment banking analysts. Success came from treating each scripted question as an opportunity to demonstrate both technical expertise and strategic vision—turning formulaic exchanges into memorable conversations.

The Talker Interviewer: Extracting Value From One-Sided Conversations

Talker interviewers dominate airtime with company stories, personal anecdotes, and tangential observations, leaving minimal space for candidate input. Studies indicate that 57% of candidates fail to send thank-you notes after interviews, missing a crucial opportunity to share overlooked qualifications—especially vital after Talker-dominated meetings.

When facing a Talker, active listening becomes your superpower. Their monologues often contain valuable insights about company priorities, cultural values, and unstated job requirements that you can address in follow-up communications.

Strategic Responses:

• Take detailed notes during their stories for follow-up reference
• Use brief interjections to connect their points to your experience
• Prepare a strong closing statement for when they finally pause
• Craft a follow-up email addressing specific points from their stories

One client described an interview where the hiring manager spent 35 minutes explaining company history. She listened carefully, then sent a thank-you note connecting each company milestone to her relevant experience. The manager later said her follow-up demonstrated better listening skills than any other candidate.

The Pressurer Interviewer: Grace Under Fire Strategies

Pressurer interviewers intentionally create stress through rapid-fire questions, challenging statements, or uncomfortable silences designed to test your composure. They might interrupt answers, express skepticism about achievements, or present hypothetical crisis scenarios demanding immediate solutions.

This style often appears in high-stakes industries where performance under pressure directly impacts success. Rather than taking it personally, recognize this approach as a job preview—if you’ll face similar pressure in the role, they need to see you handle it during the interview.

Composure Techniques:

• Breathe deeply before each response to maintain calm presence
• Use structured frameworks like “First… Second… Third…” to organize under pressure
• Acknowledge the challenge: “That’s an excellent stress test question…”
• Demonstrate recovery skills if you stumble—resilience matters more than perfection

In board-level interviews throughout my career, I’ve faced intense pressure-testing from potential investors and advisors. My strategy always involved slowing down, acknowledging the complexity of their question, then methodically working through my response. Showing grace under fire earned more respect than having every answer perfect.

The Pro Interviewer: Matching Expertise With Excellence

Pro interviewers seamlessly blend multiple styles, adapting their approach based on your responses while maintaining complete control of the conversation’s direction. They possess deep industry knowledge, ask sophisticated questions, and evaluate not just your skills but your strategic thinking and cultural fit.

These master interviewers often hold senior positions or work in executive search. They seek candidates who demonstrate both tactical expertise and visionary leadership—professionals who can contribute immediately while growing into larger responsibilities.

Excellence Strategies:

• Research the interviewer’s background and recent company initiatives
• Prepare industry-specific insights and trend analysis
• Ask sophisticated questions about strategic challenges and opportunities
• Demonstrate thought leadership through original ideas or approaches

My most challenging interview came with a Big Four partner who shifted styles every few minutes—friendly chat, technical grilling, strategic discussion. Success required reading each transition and matching his energy while showcasing both detailed knowledge and big-picture thinking. That mental agility is what Pro interviewers ultimately evaluate.

Reading Interview Dynamics: Real-Time Adaptation Techniques

Most candidates focus on preparing answers without developing skills to read and respond to interviewer cues mid-conversation. Yet given that 70% of hiring decisions happen after the first five minutes, your ability to adapt throughout the interview directly impacts outcomes.

Dynamic Response Framework:

• Observe initial energy: Match their pace and formality level within the first two minutes
• Track engagement signals: Notice when they lean in, take notes, or check devices
• Test responsive adjustments: Shorten or expand answers based on their reactions
• Pivot strategically: If one approach isn’t landing, shift style or content focus
• Monitor time awareness: With 15-minute phone screens versus 40-minute in-person meetings, adjust detail levels accordingly

I’ve trained my management team to recognize these dynamics when interviewing. Those who rigidly stick to prepared answers regardless of interviewer response rarely succeed. Winners read the room and adjust—exactly what we need in client-facing financial roles.

Conclusion: Your Interview Success Roadmap

After two decades of building Complete Controller while participating in hundreds of interviews, I’ve learned that recognizing and adapting to different types of interviewers transforms a stress-inducing experience into a strategic opportunity. Whether you face a distracted Absentee or a sophisticated Pro, your ability to read personality styles and respond appropriately sets you apart from equally qualified candidates who rely solely on prepared answers.

Success comes from preparation meeting adaptability. Practice recognizing these seven interviewer types, develop response strategies for each, and maintain the confidence to adjust mid-conversation. Most importantly, view each interview as valuable intelligence gathering—even challenging personalities teach you about company culture and role expectations.

Ready to level up your career with expert guidance? Visit Complete Controller for more strategic insights from our team of financial professionals who’ve mastered both sides of the interview table.

Frequently Asked Questions About Types of Interviewers

What are the most common types of interviewers I’ll encounter?

The seven types are Absentee (distracted), Buddy (overly friendly), Inquisitor (deeply probing), Robot (scripted), Talker (dominates conversation), Pressurer (creates stress), and Pro (expertly adaptive). Most interviewers blend elements of multiple styles.

How do I handle an interviewer who won’t stop talking?

Take detailed notes during their monologue, use brief interjections to connect their points to your experience, prepare a strong closing statement, and send a comprehensive follow-up email addressing specific topics they mentioned.

What should I do if my interviewer seems completely disinterested?

Keep responses concise and impactful, offer to reschedule if they seem pressed for time, leave behind a one-page summary of achievements, and send a detailed follow-up within 24 hours, reinforcing your qualifications.

How do I stay calm with an aggressive or pressuring interviewer?

Take deep breaths before responding, use structured frameworks to organize thoughts, acknowledge the challenging nature of their questions, and focus on demonstrating resilience rather than having perfect answers.

Can I determine an interviewer’s style before meeting them?

Research their LinkedIn profile and company role, pay attention to pre-interview communication tone, note whether they send structured questions in advance, and prepare for multiple styles since many interviewers blend approaches.

Sources

• Brazer, Jennifer. “7 Types of Interviewers You’ll Meet During Your Job Hunt.” Complete Controller, 2024.
• “Types of Interviewers.” CareerPlan Commons, CUNY, 2023.
• “The Six Types of Interviewers.” EmploymentCrossing.com, 2024.
• “The Four Interview Personalities: Which One Are You?” CareerEdge Bentley, 2024.
• “7 Executive Interview Types.” Pearson Partners International, 2023.
• “The Ultimate Guide to 6 Types of Interviewers.” HCareers, 2025.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Reviewed By: Brittany McMillen

Brittany McMillen

Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.

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It seems it was yesterday when technology, through computer solutions, made its first steps in managing macro companies. Almost two decades later, any business, regardless of size, can be controlled using mobile business management apps that facilitate remote work or telework.

These are applications that have to do with billing, social networks, content, task planning, and time control:

1. GSuite: the star among mobile business management apps

Google’s smart apps package facilitates remote work in the cloud through services and features such as Gmail, Calendar, Drive for hosting files, or Hangout for instant messaging.

Any self-employed or self-respecting entrepreneur will access the benefits of GSuite from their mobile device. It is a must in the set of mobile business management apps.

2. Business Evernote: multitasking function

It is a multifunctional tool that acts as a digital plan, project manager, data collector, or synchronization system for shared workspaces, so you do not lose sight of your productivity and that of your team. Its presence in the lists of mobile business management apps is constant.

3. Hootsuite for your social media strategy

If your business has profiles on social networks, you can program your publications through Hootsuite and untimely to do it manually. In this way, you can continue to be the perfect community manager from the mountain, beach, or in your free spaces between client and client.

If you want to continue researching social media programming tools, we recommend reading this other article by Info Autonomists.

4. Google Analytics: without losing sight of the traffic

Do you want to follow the evolution of the traffic ratios to your website at any time and place? Set up Google Analytics on your mobile to monitor the number of visits to that post you programmed on the blog or the sales page.

Following the results will give you the keys to optimize your Inbound Marketing strategy and better know your users and their behavior on your website at any time during the holiday.

5. Sésame: not another hour or an hour less

Do you want to know how much time you will devote to job management under the beach umbrella if you take a few days off in September, the cheapest and quietest summer month? With Sésame, you can count your time on each task, whatever your geographical location.

Also, as a company manager, you can obtain your employees’ schedules and attendance sheets during your absences.

6. Trello, a mobile app for management and internal communication

Another online tool with its app is to improve the productivity of your business. Trello is a visual and intuitive project manager that allows you to plan tasks, attach files, adding labels, comments, and descriptions. You can also set the job’s due date and communicate with the project co-responsible if you must give a touch of attention and tie yourself in short.

Besides, the free version covers most of the needs generated by a project manager.

7. LastPass, unlimited access to your sites

Cybersecurity has also been made hollow among mobile business management apps. During the holiday period, it is more than likely that you will change your device when connecting, and it is essential to have the passwords of your sites. This question is not limited to vacationers but also those who work from home or from their businesses. If you connect from the cafeteria, you will manage a new agreement with a provider.

All in All

Technology has made our lives more comfortable and efficient. Within minutes, we can deliver information from one panel or platform to the other. We can now work remotely without physically being present in one place. You can even keep an eye on your employees if you are on vacation or out of town. There is nothing that can come between you and the success of your business in this modern era. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

There is never a scarcity of tasks when trying to manage and run a business, whether you focus on marketing targets, sales, or internal issues. When it comes to customer service, an organization and its employees can deliver value with quality.

The role of customer service lies in the fact that happy customers lead to growth and sustainability. Customer service also matters in all the business areas, such as product, tech, design, marketing, sales, etc. Let us discuss the role of customer service and its importance for an organization.

Role of Customer Service

Customer service involves providing support and value to customers before and after-sales. Customer service representatives help customers with complaints and concerns, provide information, take orders, or process returns. Providing excellent customer service means going the extra mile to ensure a customer stays satisfied. The role also involves providing service to customers on time and in a pleasant way. One needs superb communication and problem-solving skills to deliver exceptional customer service.

The primary role of customer service in an organization is to increase customer loyalty. Customers want to feel valued, and customer service ensures they gain their respect. Once customers feel valued, they become loyal to an organization and bring in more business.

A happy customer spends more time with a business that brings better earnings. They also refer the product or service to others and increase your customer base. Providing a relevant customer experience generates positive reviews about an organization that encourages others to consider its products or services.

Revenue Increases with Good Customer Service

Revenue dictates every business decision and its success. Money and profitability determine an organization’s growth and development. Profit is every business’s goal, whether on day one or one thousand.

Customer service plays its part at this point in generating better revenue opportunities for businesses. Generally, retaining customers brings more business than new customers, which happens with a valuable customer experience. Prioritizing good customer relations and after-sales service increases an organization’s potential revenue. Keeping a customer engaged even after sales increases your chance of retaining a customer who, in turn, becomes a regular. In this way, happy and satisfied customers will bring better business to you and increase revenue.

Customer Service Reduces Conflict

Another crucial role of customer service is to reduce customer-related conflicts. Customer problems can happen anytime and are a part of everyday business operations. The way you handle those conflicts separates you from others. Customers appreciate honesty, and the ability to own and correct a mistake immediately goes a long way. Not reacting personally to complaining customers is a necessary customer service skill. Even if a customer becomes aggressive, act kindly and mildly to calm that person down. Reacting and behaving professionally prevents complaints from escalating, and a customer feels better talking to someone with a calm demeanor.

Customer Service Raises the Bar for Brand

If we look at today’s business scenario, we will notice that businesses with excellent customer service are the best. The brand value increases when an organization offers exceptional services to a customer before, during, and after sales; word-of-mouth advertising is essential for your brand, which builds a reputation that trumps everything else.

Before a customer engages with your brand, they will consider what others say about it. Positive reviews from satisfied past clients give new customers confidence that your organization will provide value. Statistics say that 90% of people consider reviews and referrals as advice before purchasing.

Building a brand through customer service focuses on building long-term relationships rather than short-term revenue.

3 Important Qualities of Customer Service

• The most vital customer service skill is to practice professionalism in every step. Staying focused on service is easier said than done, but it is a quality that develops over time in customer service representatives. It takes time and practice to ensure that you always remain calm and level-headed.
• Another quality is adjusting to customer needs where possible. This means staying flexible and adapting to changes whenever they occur during the service.
• Good customer service allows customers to grow at their own pace without being rushed. An organization calmly and efficiently brings them up to speed until they leave satisfied.

Final Word

Customer service plays a significant role in organizational growth and development. Satisfied and happy customers return to your brand to do business and boost your sales. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

If there is one thing we have learned from the past, it is that there is no prediction for uncertainty. 2020 was the year that impacted almost every industry in the world, including manufacturing. Last year taught us never to rely on expectations and predictions, as they may fire back at us. Many industries missed production targets and revenues, while others doubled their profits because of the right business during the pandemic. The manufacturing industry has seen either too extreme or too low with little to no predictability and rapidly changing market conditions.

We have seen the changes in the manufacturing industry where people either prospered or completely shut down. Despite the downfalls of the past, new and upcoming technologies will change how the manufacturing industry works. Let us discuss what we expect to see from the manufacturing industry using the Internet of Things or IoT technologies.

What is IoT?

IoT, or the Internet of Things, uses a connected stream of processes and assets to develop a data picture for enhanced industrial procedures. We have already seen predictions that advancements in IoT will increase, and companies have realized that adopting technologies that can withstand the flow of development is the best way to adapt. Adaptation of modern technologies allows rapid growth and new applications that support quality and productivity.

Combined with the rise of connected devices, the prediction that almost half of the world’s manufacturing industries will use IoT platforms to use data and improve factory operations is high.

IoT Trends Predicted to Change the Manufacturing Industry

• More access to applications

IoT enables companies and manufacturing industries to connect their access and adapt intelligent operations. Some are new to this, while others have started to change their processes or need to do something about technological use.

They need to enable use cases; using various applications is the only way to initiate that. Companies need to see whether their customers have interconnected devices frequently. Companies with data but no idea if their users need some application to work or have wasted effort. Use or pre-build applications have become necessary for customer demand and manufacturing progress.

• Local integration of IoT technologies

Current customers have rejected the idea of exact solutions for every industry and need something new. They do not want ten technologies to solve one problem; instead, they want the other way around. Many old solutions are continuing to integrate into the industry with no idea of any potential future. As a result, customers have soiled data with a web of technologies that are of no use to anyone. More vendors will try to develop various solutions to integrate native IoT technologies in their industrial setup in the coming years.

• Rapid spread of IoT

The IoT market has matured these past few years, and companies have realized that adopting the technology will serve them better. The previous year’s scenario progressed this realization and set the idea of agility as the key to success. In addition, the current situation predicts that IoT deployment will be enhanced and implemented on a large scale.

• Vendor combination

The nature of IoT is to combine various technologies and assets to achieve success and operational effectiveness. That is why the market has started combining multiple vendors’ efforts to provide lasting solutions to companies. Only a few companies are on the IoT schedule, but the number will increase in the coming years, and the technology will spread.

Final Word

As we head further into 2021, the manufacturing sector has realized that the need for digital transformation has become more critical than ever. Therefore, vendors must keep everything in mind to serve the manufacturing industries and open the supply lines.

The need for new applications and integration of local-level IoT has become vital to today’s processes. Application embedment, native integration, and rapid adoption of IoT have become imminent to the industry’s success and a better future. Market leaders must understand that the more quickly they consider these technologies, the better. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

A startup is a company that has recently been created and is in the development stage. The crucial difference between startups and other small businesses is the ability to grow and develop without geographic references and restrictions. A small convenience store and a coffee shop are not designed for rapid growth. Actual startups can match the financial numbers of Volkswagen or Samsung in a few years, wherever they are. However, due to funding problems, startups are forced to look for investors and register on crowdfunding platforms that raise money for attractive ideas. Lack of certainty, predictability, and a well-defined business plan. Thanks to these qualities, startups, on the one hand, are more vulnerable than any other type of business. It also allows you to find effective iterations, quickly double-check the viability of a business model, and respond flexibly to market changes and consumer needs.

M.E.L. Science 

Even though the company only operates in two cities—England and St. Petersburg—we chose to include it on this list because its concept is intriguing. M.E.L. Science sends out kits every month in which children must do experiments. This is a valuable and fun way to get kids interested in science and teach them something useful. The project also launched M.E.L. Chemistry V.R. Lessons, where children can watch chemical miracles happen using virtual reality.

BauBax Jacket

When it’s cold outdoors, and you despise bags and backpacks, this is one of the most incredible things you can bring with you. BauBax is a multi-functional jacket with everything organized for your comfort. There are warm coat pockets to keep your hands warm and a bag where you can put a drink can or something else. The jacket also has a separate pocket for a tablet or phone, a power bank, and other small things. And most importantly – at the same time, the jacket does not look like your personal stylist Wasserman.

Robot Vera 

This other venture with a job posting, but this one is a little different. Vera the Robot is machine intelligence that can take the role of a human resources representative. Vera reviews applications on dozens of websites and can phone a possible candidate to inquire about the position. Vera currently works in the Russian market, with 250 significant corporations as clients, but she intends to operate globally.

B.M. Power 

Energy is the modern gold in the world. B.M. Power develops unique energy systems that convert hydrogen into electricity in an environmentally friendly, quiet, and highly efficient way. Thus, it becomes possible to store five times more energy than the same batteries created for drones. 

Wizards Unite 

Niantic is making fan dreams come true once again. First, Pokémon G.O. took over the streets of the world in pursuit of Pikachu, and now Potter fans (that’s what Harry Potter fans are called) are rejoicing. Very soon, they plan to release a game where everyone can become a wizard, search for artifacts, and learn spells. From now on, the word muggle can be applied to anyone who does not download Harry Potter: Wizards Unite to their device.

Principles Of a Successful Startup

As a rule, a startup’s activity is associated with risk. Even with a brilliant and innovative business idea, there can be no certainty that it will be in demand.

Several factors affect the success of a startup:

1. Idea. You cannot predict its success, but it must be distinguished by originality, originality, and practicality.
2. Team. Interest, professionalism, and team cohesion are essential for a startup’s successful and competent development. Without such a team, bringing an idea to the market is impossible.
3. Money. Before going in search of financing, it is essential to make the project attractive to investors. 
4. Time. Bill Gross, the owner of the world’s first business incubator Idealab, conducted a study of 200 companies launched on his platform. He found that the time factor has the most substantial influence on the success of a startup.

How To Choose an Idea for A Startup?

1. Decide for yourself which activity brings you the most pleasure. Only an idea that captivates a person will bring business success. Often, a hobby tells you what you should do in life.
2. Be interested in the latest inventions and innovations in various fields. Read about them on the Internet and use them in everyday life.
3. Be an expert in a particular area and, even better – in several. In many places, you can become successful only with a certain amount of experience behind you. If a person is professionally trained in several niches at once, this significantly increases his chances of success.
4. Improve what is already there. It is required to observe what people use daily and what causes them negative emotions – renting an apartment and receiving documents. Think about how you can help people make it more accessible and better.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

I’ve discovered that waiving a service fee is possible but requires effort and skill. You should be well-versed in your subject matter and present your arguments in a way that appeals to the representative’s human side without crossing into surprise attacks or threatening behavior. If you want to put in the effort, you can hopefully see positive results. I hope the following strategies work out for you!

Don’t Make Threats You Can’t Back Up

The first rule of waiving a service fee is to avoid making threats you can’t keep. Don’t threaten to sue, contact media outlets, or go public with your story unless you’re entirely prepared to face the consequences. If your threats are meaningless, the company will ignore them, and you will end up back where you started.

Be Polite But Firm

It is best to be respectful but firm. Nobody enjoys being told what to do, especially when it involves money. Being rude or offensive will not help you avoid paying a service fee. However, being too passive and eager to please won’t work either!

Furthermore, refrain from making threats: Saying, “If you don’t waive this fee, I’ll never use your services again,” will not win you any favors and put you in the wrong position. You need to maintain a generous attitude to achieve your aim. Don’t do it!

Do Your Research

Do your homework before you call. First, review the service fee and be aware of the conditions. Know what they offer and how much it costs; this information will help you stand firm in your position as a negotiator. Moreover, it would help if you comprehended what they are offering so they can waive the fee. A well-informed customer has a better chance of turning the situation in their favor; the counterparty is already experienced and well-versed; now, it is your turn to demonstrate your abilities.

State Your Case

As we mentioned, be calm and considerate when calling a company to request a service fee waiver. State your case eloquently and clearly, but without being intimidating. For example, suppose the company insists on not waiving any fees not covered by your insurance policy or a government agency. In that case, it’s time to provide proof of your situation.

Appeal to a Supervisor

Ask to speak to a supervisor. If you feel like your service may not be up to par, don’t be afraid to ask for help from someone else. Of course, you can always ask the manager or supervisor if they could look at it and get the job done correctly.

Be courteous! It may seem obvious, but it is important not to scream or yell when speaking with people in authority, for instance, in a restaurant. Instead, stay calm, explain what happened in detail, tell them how much time and money was wasted on this situation, and then ask for their help in resolving it so that no one else has any problems ordering from them in the future (or getting reimbursed). They’ll appreciate that you went above and beyond while also accepting responsibility for what went wrong so they can do everything possible on their end.

If You Get Results, Offer Praise

It’s important to thank the person who assisted you after receiving your results, and your service fee has been waived. You can achieve this in person or via email. This will help you build a relationship with them. If possible, express how helpful they were and how much you appreciated their assistance. 

Finally, say something like, “I appreciate everything you did for me today. Thank you once more! Her suggestions have been invaluable!

You Deserve a Service Fee Waiver

When looking for a service fee waiver, remember that you are not entitled to one. Service fees are optional and can be waived by the service company. If you want a service fee waiver, you must request one! You should be respectful and prepared to be rejected when ordering a service fee waiver. Don’t lose hope if your request is denied or ignored! Continue to be persistent until you get what you deserve.

To get a service fee waiver, there are several steps involved:

• First, understand Your Rights – Learn more about your legal rights to know what requests are reasonable (and which ones aren’t).
• Be Tactful – Businesses exist solely because we give them money; they will go out of business if we stop giving them money! When making requests like these, remember how polite they were when serving us; they took our money without complaint, so now it’s up to us as customers to return their kindness by asking nicely instead of demanding something from them because we feel entitled (which isn’t fair).

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Bring in New Customers

You will relate that sustaining a clientele is usually less expensive than acquiring a new client. However, did you know coupons are a cost-effective and practical approach to entice prospective customers to a business or web page? Most customers are one-time, but even a few additional regular customers are significantly beneficial for companies. Furthermore, cleverly promoting several of your innovative products is an attractive insight to draw in newcomers. 

Additionally, research is needed to determine why these clients return. Utilize this to enhance customer care, expand your database of customers, and encourage consumers to participate in social networking and product reviews.

Strengthens Brand Recognition

Prospective customers increase business visibility. In addition, these coupons will also attract a far larger audience of customers who may not visit your location throughout this campaign. One prominent perk is that you’re on their screen, which is a massive company opportunity. Such acknowledgment is imperative for start-ups or those without a strong following. 

Consumers can Obtain Their Dream Items

Generally, you cannot afford an item you desire except if the price is dropped. Using coupon codes allows you to obtain products that appear to be prohibitively pricey. Using your coupons to acquire desired products at a reduced rate will save you money. 

However, purchasing goods with a promo code from an e-commerce company does not always imply that they are of poor manufacture; instead, it simply illustrates that you get the same level of excellence for a reduced price.

You can also acquire coupons for easily accessible online stores, allowing you to purchase your favorite item from any location. In addition, promotional vouchers for certain products can sometimes be utilized to order from any online business. As a result, you’ll be able to make your ideal purchase while enjoying the freedom to shop from the discount coupon. A Treat!

Save Thousands of Dollars

When you consider the total quantity of things you purchase with coupons, you’ll realize you’ve saved thousands. Historically, a small 15% discount on each item purchased was a considerable saving, especially on expensive items. Similarly, lower deals accrued are substantially better; even if they appear overwhelming initially when calculated, you will save money and spend less.

Customers Will Benefit from Knowing When to Buy

Coupons are occasionally utilized. As a result, customers will have the opportunity to shop while special offers are on the line. This helps clients organize their shopping or grocery online shopping, allowing them to take advantage of vouchers that provide discounts, bonuses, and other benefits.

Furthermore, customers usually save money while waiting promptly to use deals with a fixed expiration date. For example, according to psychology, if you have a coupon voucher for a costume that is only valid during the summertime, you are more likely to wait until the winter season to benefit from it.

Offloads Older Goods with Assistance

Goods only a few weeks from expiring must be disposed of immediately to avoid further damage when they can no longer be safely consumed or used. Coupons might help you avoid messing up your products once they have passed their end date. Budget-conscious customers will be attracted to aging things on racks sold at a much lower price or given away. Such goods should be paired with coupon codes to increase sales without risking client confidence.

Considering that consumers enjoy obtaining and using vouchers, you can use them not just to get rid of end items but also to introduce or advertise the product. For that reason, you can have a double function by utilizing coupons to resolve this location.

Nevertheless, it also features the relocation of outdated goods. Many items don’t always function effectively due to various factors, ranging from pricing to product presentation. You can reintroduce those goods to the market by facilitating mobile discounts payable on them.

Minimize Your Marketing Expenses

Another advantage of a coupon is that it acts as a means of promoting your goods or services. Because discounts will also serve as a promotion, your advertising costs on other media can be reduced. You can put your company’s name, contact, and additional valuable information that clients need to know in your coupons. Your company will be recognized with discounts or freebies, undoubtedly bringing in more customers and driving significant sales.

Moreover, make sure that your company’s name, location, and other essential facts on the coupon should be ‘strategically placed.’ Visitors will regard your organization as one that delivers favorable items and motivates them to visit your website for additional discounts.

Furthermore, additional people will recognize and use discounts, resulting in more traffic to your business if you have deals strewn about. So, rather than erecting those banners throughout your city, use its funding to support a discount to connect to more potential customers. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.