John Paul DeJoria had his fair share of troubles. He did not have a childhood that blessed him with the lavishes this world has to offer. He worked his way up the ladder because he knew giving up was not an option. There are two options one has when there is no way out:
- You sit in despair.
- You work your way out.
John knew he had to carve his way out in this world. Success comes to those who work hard but requires ample patience. Because for that hard work to reap its results, it takes time. As John Paul DeJoria went about his life, he consistently worked for it. An entrepreneur now, John did not have quite the childhood one would imagine.
He started off working multiple jobs to exist, such as a newspaper courier, a tow truck driver, and a janitor. In due course, DeJoria went to work at a haircare company, and that is where the journey began for him.
John met Paul Mitchell. Paul Mitchell and John borrowed a loan of $700 and started a company, a company that manufactures hair care products and styling tools. Initially started with a loan of $700, both these men managed to bring the company’s worth up to what is now approximately $3 billion.
Why did it work out?
It worked because of sheer determination. But it also worked out because of an idea; their concept matched their idea, which resulted in an exceptional product. In a documentary on CNBC International TV, during an episode of The Brave Ones, John talks about the company. He mentions people asking how they can change the world. John replies by saying every person who contributes to making life better for others changes the world.
Perhaps, that is the key ingredient. Maybe he wanted to do something for someone. Perhaps he wanted to bring about change. John had an idea in mind; he wanted to do something for the world. It might be because he was homeless twice, once at 22 and the next at 26; therefore, John understands and knows what it feels like to not have much.
He rose and built an empire. From being homeless to being a billionaire, John has not lost himself. He is an inspiration to the people around him. John’s one of us; someone who accumulates his life experiences into his current life. He has blended his life in the right quantity.
What was John’s key to success?
A true rags-to-riches story, John’s thought process is what got him out of his situation to where he is now. One of John’s quotes includes the saying, ‘The difference between successful people and unsuccessful people is that successful people do all the things unsuccessful people don’t want to do.’ John also said, ‘The biggest hurdle is rejection. Any business you start, be ready for it.’
Business is commitment. But when you start from nothing, you have nothing to lose. Paul knew he wanted to be successful, and he had the intelligence to do it and the will. John grew up in a tight money environment, yet he knew what was important was having each other around. One of his quotes includes, ‘I remember once in junior high school, on a Friday, my mom came home from work and said to my brother and me, ‘You know, between us, we have only 27 cents, but we have food in the refrigerator, we have our little garden out back, and we’re happy, so we are rich.’
This shows that John knew his values and held on to them even after becoming a billionaire. Now a philanthropist, John is giving to the world and people in need as he holds on to his roots.
In an interview with Tom Bilyeu on Impact Theory, John Paul DeJoria spoke about the power of rejection. As a bit of advice to entrepreneurs, John says, ‘be prepared in life for many rejections.’ The theory behind this is if you are prepared for rejections, you will not get too disappointed.