Are you tired of living in a rental home for years? Possibly, you will soon be looking for a new home. It is the logical thing to do anyway. Your own home will give you peace of mind, the likes of which you never experienced in a rental home. Think about it, and you won’t be worrying about paying rent every month on a given date, fearing being threatened by the landlord who is willing to rent the place to another tenant. All this indicates that you are shopping for a home, so get started and follow these so the home hunt becomes easy for you.

Why Relocate to Your Own Home?

Having your own home is fun and relaxing. The comfort you feel sitting at your property is difficult to explain in words. Still, it is the closest thing to the perfect life you imagine. Having your own home means you will go to a place where you don’t have to worry about always complaining about the landlord. Purchasing your own home is a one-time investment. After that, you’ll have monthly utility bills and annual home improvement. No more rent, advances, and landlords to worry about!

• Do a quick survey

Start your search for a new home by surveying on your own. Remember that this practice allows home hunters to understand what and how to look for homes. Depending on your preference and budget, you can choose to invest in a house or an apartment. Make a list of areas that you are willing to relocate to. Explore every neighborhood by yourself and check the property firsthand. Include options such as space, bathrooms, and bedrooms that you want to specify in the property you would like to search. Add other amenities you may want in your home to the list. Inspect every property, keeping your requirements in mind, so you don’t end up missing out on any detail. Likewise, explore the neighborhood and see parks, gymnasiums, playgrounds, and shopping malls nearby. Do your share of work so finding your new home becomes more accessible.

• Hire a real estate agency

It is a no-brainer, so get started and find a real estate agency already. No matter how much you know about properties and real estate, you must contact a real estate agency at some stage. You will likely find highly proficient real estate agents working for an equally reputed agency, but that’s not a given. It is best to do your part of the search and persist with it if you don’t find the right expert. Continue your search for a suitable property in the meantime, as you might end up finding a property that suits your needs and budget.

To hire a real estate agent, do everything you can to find a top-of-the-line real estate agent. Ensure that the agent you get in touch with knows his job well. A reputable real estate agent will provide firsthand insight into the real estate market. He has extensive real estate knowledge and knows what to look for in your new home. Think of yourself as a novice, as this could be the first time you intend to buy a home. The real estate agent does this all the time and has much more experience and contacts that he will use to ensure you find and buy a home of your choice.

• Seek advice and implement

Your agent is a wealth of information for you. Make sure to use him so that finding a home becomes more effortless. Real estate agents come in handy in multiple ways. They give you an insight into the real estate market and help you reach the right decision. They’ll save you from committing errors and suffering losses as a result. Carefully assess your options and act upon the advice of your agent. In the meantime, keep your requirements intact, but be flexible to make minor adjustments if they help you find a property that offers more appraisal value. After all, if you invested in a property whose value increased twofold quickly, sell it off and buy another without hesitating.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

An audit is an investigation and inquiry into bookkeeping and accounts by an auditor, similar to the physical verification of stock or inventory. An audit can be done internally or by external auditors to check a company’s accounting facts and figures.

Internal audits are performed by an organization’s workers or by the head of a specific department. In contrast, External audits are performed by an external auditing company or a team of external auditors.

All government and private registered businesses are required to undergo an external audit once a year. A self-governing company also conducts an external audit. Once the auditing process is complete, the company prepares an audit report that is used by shareholders, government assistance, and the public.

The audit report includes a complete evaluation of the business’s financial transparency, taxation records, governmental policy compliance, and the assessment of a business’s work ethics and organizational policies.

Apt accounting software is one of the best ways to keep your business ready for an audit. Such automated software helps small or medium-sized companies maintain proper bookkeeping records, thus being always audit-ready.

Advantages of Being an Audit-Ready Business

There are so many benefits of an audit-ready company

• Trusted by financier
  One major plus is that it builds the financier’s trust in the business. An audit-ready company has its bookkeeping reports matched and transparent. This increases the reliability of the business, and investors can safely finance it. If accounting data is advanced and transparent, investors can easily deduce the company’s accounting information. Regular audit reports help increase an investor’s confidence and trust in a business. An audit-ready business usually attracts more investors and shareholders from native and foreign countries.
• Protected from fraudulent schemes 
  Small and medium-sized businesses are more susceptible to fraud and deceit. If a particular company or business has undergone regular audits, it would be less prone to scams and schemes.
• A clear financial picture 
  Depositors always want to see an accurate financial picture of a company or business. Auditing helps build trust and attract investors. An authentic financial image can only be obtained if the accounting date is up to date. Checks and balances can always be maintained through audits.

Steps in Auditing

Categorization of expenses

The primary step in audit-ready bookkeeping is the categorization of expenditures as:

• Direct expenses
• Capital expenses that have lasting benefits

Organized documentation

All the documents, slips, deposits, and invoices are well arranged. Business dealings are complete, and these documents are together. An auditor does this. An important point to consider is that all sorts of business happenings affect a business financially. An auditor knows the pertinent information and its commercial effect on business transactions.

Tracking number

A tracking number is for all commercial transactions. This number is vital for an audit to trace the track of all transactions.

Financial statements

Business statements must be able to justify their expenditures. Sometimes, when these expenses are not justifiable, problems can occur, affecting a business’s credibility and eventually leading to loss. Auditors make assumptions about costs and critically assess them. These stages are critical in conserving up-to-date records and managing accounting reports, government audits, and tax returns—poor auditing results in economic losses for the business and its owners.

In conclusion, an audit-ready business improves the business’s compliance with internal revenue service regulations and prevents fraudulent cases and business losses. It improves accounting processes and internal controls.

All these plusses ensure that high-level investments occur whenever a business or a company is audit-ready and keeps its accounts clear and its transactions transparent. It guarantees the industry more investors and fiscal benefits because investors trust audit-ready businesses. Many future decisions can be made by stockholders when they trust the company or business they are investing their money in. Prospective investors are also more attracted to these audit-ready businesses with a maintained solid, transparent, and professional image.   

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Regardless of the proficiency of your workforce, there comes a time when they begin to feel tired. If one or more of your team members show signs of employee burnout, know that it is time they badly need some time out. Usually, employees working in a fast-paced work environment feel tired and exhausted early. The same is not the case where employees work in a relaxed atmosphere. Perhaps this tells us that employee burnout has something to do with the burden of work. Indeed, the responsibility of work is one of the reasons, but there are many others.

Why is Preventing Burnout Important?

Before we find ways employees feel burned out at work, it would help to identify why this happens in the first place. Businesses set monthly, quarterly, and annual targets for teams. To achieve these, managers ask and expect their teams to work their hearts out. Employees respond by pushing their performance envelope all the time.

Maintaining this pace for some time makes them feel tired and mentally exhausted. Such employees take some time off work. They have difficulty paying attention to work, even during duty hours. Good managers can pinpoint who may be experiencing burnout. They try ways to prevent burnout using various techniques. Managers often try the following to identify and avoid employee burnout:

Deploy Employee Wellness Programs

It is a norm for employees to feel isolated and overworked. Managers have a responsibility to make every employee feel comfortable in the workplace. To ensure employees feel at ease, managers must make them feel comfortable. One of the ways they can achieve that is by coming up with employee wellness programs. They may need approval from higher-ups. Once approved, the manager must announce the program is in place and employees can benefit from it. Wellness programs may include holidays, dinners and events, bonuses and prizes for achievers, etc.

Maintain Work-Life Balance

Employees tend to feel tired during the day, which is normal. However, they are done and dusted when you see them tired and bored and feel sleepy at the beginning of the day. Managers can cheer up such employees using various methods, including a proper work-life balance. Try not to push employees and make them work long hours every other day.

Request them to leave for home and do their work for the day during duty hours only. It will improve their efficiency and give them enough hours to enjoy quality time with family. Not to mention, it will reduce employee burnout considerably.

Facilitate Work at Home Occasionally

With Covid-19 protocols in place, working from home is integral to every workplace. As a friendly gesture, allow your team members to work from home from time to time. Working from home will make them feel relaxed, knowing they can work from the comfort of their home. It will save them money and time without reducing their work efficiency. On the contrary, there have been notable cases where employees notably improved during WFH.

Communicate with Your Employees

A principal reason employees feel exhausted at work is a lack of communication. They know the targets but often experience barricades when meeting them. Proper communication can effectively eliminate many barriers, including lack of communication. Managers must maintain frequent communication with employees to make them feel at ease. Discussing performance-related issues can also relax your employees and help them refocus on the targets at hand.

Set Realistic Targets and Performance Goals

Employees feel burned out in many ways, especially when they have unrealistic targets to achieve. An employee who is unable to complete his monthly targets can feel discouraged. Such employees suffer from issues like low esteem and lackluster performance. Missing targets become a norm for such employees, and managers won’t like that. As someone who understands employee behavior, it is best to discuss their targets with your employees and make them realistic.

It will let them reach targets easily. Ask them not to make it a practice to miss monthly targets and motivate them by reminding them how they achieved targets last time. It will encourage them to an extent and allow them to develop strategies to reach targets more efficiently.

It is widespread for managers to use efficient ways to prevent employee burnout. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Being in a professional organization means that some fixed regulations must be followed, but that is not always the case. As the workers are the stakeholders of the business, then it means that they are a part of the organization and know its situation, too.

One of the critical difficulties small and medium-sized businesses face is the timely management of payroll. Since SMEs usually function with monthly budgets and tight plans, a slight delay in a payment or a setback of any sort could severely impact the cash flow and, eventually, the payroll.

When setting up a salary, there is always wiggle room to negotiate. A business needs some payroll wiggle room to manage its financial position more appropriately when facing any crisis and ensure they are not on a tight budget.

Payroll is a list created by the company that enlists the workers’ information in the organization and calculates their monthly or daily pay. Businesses find strategies to manage their expenses accordingly and solve the issues caused. One of the solutions could potentially be finding wiggle rooms in their payrolls. To manage their payrolls thoughtfully, they should avoid some common mistakes.

• Making mistakes and errors. This common mistake leads to delayed payments, making the owner make all their expense payments simultaneously. It will lead to no planning and no wiggle room to save extra money.
• Untrained staff creating the payrolls. The firm should either get payroll software or train their staff on making payroll, as the chances of overstatement and understatement are very high.
• Saving up extra money. Instead of saving up so much money, the business should hire a team that provides you with the services of creating payrolls.

To find wiggle room in your payroll, you should try these strategies:

• Create the payroll as soon as possible. It will motivate the employees, and their productivity might increase. You could take advantage of their acceptable behaviors and suggest wiggle rooms by explaining the business situation. The extra funds will benefit them in the long run as the business will be more successful and have higher wages.
• Try paying the wages through check: Most companies use direct debit to pay their employees, but going old school could be beneficial. It could result in late withdrawal and will by the depositor sometimes, creating a wiggle room. It will only apply if the withdrawals are not performed online or through ATMs.
• Exceed payments of other expenses. Most of the additional costs have room for delayed payments, such as trade payables. You should avoid late payments to the workers at all costs, as this will ruin the relationship between the employee and the employer. You can also find ways to cut down your unwanted expenses to obtain extra funds in the business for any potential emergencies.

If you have senior employees who have been in your business for a long time, creating some wiggle room with them might not be as difficult. The best way for a company to generate wiggle room is by communicating. It is not the only way to make wiggle room. You can also find ways to use the money in your bank account, which you pay back, to stay longer in the business. A business should look for other ways to save costs, like cutting their expenses to have some extra amount in their accounts.

The firm should invest in payroll companies to experience better performance and to have a better payroll system. The most important way to find wiggle rooms should always be to have accurate accounts. A wiggle room in payroll plays a remarkable role in cost-saving as you can pay your workers less than the usual salary. The business could use that to reinvest for further expansion or repay its debts with the saved money.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Reframe Your Future: Time to Rethink Your Strategic Plan

Reset strategic plan initiatives begin with acknowledging when current strategies aren’t delivering expected results and systematically realigning your organizational direction with fresh perspectives, updated market realities, and refined execution approaches. A strategic reset isn’t about starting from scratch—it’s about recalibrating your existing framework to unlock previously untapped potential and restore momentum toward your core objectives.

After two decades of helping businesses navigate financial and operational challenges, I’ve witnessed countless organizations clinging to outdated strategic plans long past their expiration date. According to Harvard Business Review, 67% of strategies fail, while Kaplan and Norton suggested that up to 90% of strategies are not executed successfully. The most successful companies I work with aren’t afraid to pause, assess, and reset strategic plan elements when performance indicators signal it’s time for change. This comprehensive guide will walk you through exactly how to approach this critical process systematically and effectively.

What does it mean to reset strategic plan initiatives, and why is it essential?

• • Reset strategic plan processes involve systematically evaluating, revising, and realigning organizational strategies that have lost effectiveness or relevance
• • This approach focuses on identifying disconnects between current performance and desired outcomes while maintaining core organizational values
• • Strategic resets address changing market conditions, resource constraints, leadership transitions, or performance gaps that threaten long-term success
• • The process emphasizes strategic plan implementation improvements rather than complete organizational overhauls
• • Successful resets integrate stakeholder feedback, data-driven insights, and adaptive frameworks to sustain progress

Recognizing When Your Strategic Plan Needs a Complete Reset

Strategic plans that once drove impressive growth can gradually lose their effectiveness as market conditions evolve and organizational dynamics shift. The most critical skill for leaders involves recognizing early warning signs that indicate when incremental adjustments won’t suffice and a comprehensive reset becomes necessary.

Revenue patterns often provide the clearest signals that strategic planning frameworks require fundamental recalibration. When businesses experience declining conversion rates, lengthening sales cycles, or increasing customer acquisition costs despite consistent effort levels, these metrics suggest that current approaches may no longer align with market realities. Organizations frequently discover that their ideal customer profiles have evolved, their competitive advantages have eroded, or their value propositions no longer resonate with target audiences.

Identifying performance gaps and strategic disconnects

Performance improvement initiatives become necessary when organizations notice persistent gaps between projected outcomes and actual results across multiple quarters. These disconnects typically manifest through missed revenue targets, declining market share, reduced customer satisfaction scores, or increasing employee turnover rates that suggest deeper strategic misalignment.

Internal indicators deserve equal attention to external performance metrics when evaluating strategic plan effectiveness. Teams that consistently struggle to prioritize initiatives, departments that operate in silos without clear coordination, or leadership groups that find themselves constantly fighting fires rather than driving proactive growth all signal fundamental strategic planning deficiencies.

Conducting a Comprehensive Strategic Audit Before Your Reset

Effective strategic plan implementation begins with thorough diagnostic work that reveals exactly why current approaches aren’t delivering expected results. This audit process requires honest assessment of both quantitative performance data and qualitative organizational dynamics that influence strategy execution.

Revenue analysis should examine not just total figures but also trends in customer segments, geographic markets, product lines, and acquisition channels to identify where growth has stagnated or declined. Organizations need to understand which initiatives have generated positive returns, which have consumed resources without delivering value, and which show potential for optimization through strategic plan framework adjustments.

Evaluating resource allocation and organizational capabilities

Organizational restructuring considerations emerge when audit processes reveal misalignment between strategic priorities and actual resource deployment. Many organizations discover that their budget allocations, staffing decisions, and technology investments don’t adequately support their stated strategic objectives.

Capability assessment involves examining whether teams possess the skills, tools, and authority necessary to execute strategic initiatives effectively. Strategic planning processes frequently fail because organizations underestimate the capabilities required for successful implementation or overestimate their current readiness to tackle ambitious objectives without additional investment.

Building Your Strategic Reset Framework for Long-term Success

Strategic plan framework development requires systematic approaches that balance ambitious vision with realistic implementation capabilities. Successful resets establish robust frameworks that can adapt to changing circumstances while maintaining clear direction toward desired outcomes.

The foundation of any effective reset involves clarifying organizational purpose and ensuring alignment between mission statements and operational realities. Clear purpose statements provide essential context for all subsequent strategic decisions and help teams prioritize competing initiatives.

Case study: Lego’s strategic turnaround success

In the early 2000s, Lego faced $800 million in debt with declining sales due to failed ventures into video games, theme parks, and apparel. The company successfully reset its strategy by returning to its core building block products, cutting unprofitable ventures, and streamlining operations from 13,000 brick designs to 6,500. They engaged fans through crowdsourcing innovations and expanded into cross-media with hit films like The Lego Movie. This strategic reset transformed Lego into the world’s most valuable toy company, overtaking all competitors.

Aligning team goals with strategy through collaborative planning

Aligning team goals with strategy requires moving beyond traditional top-down planning approaches toward collaborative frameworks that leverage diverse perspectives while maintaining strategic coherence. Teams closest to customers, operations, and market dynamics often possess insights that executive leadership may miss.

Effective collaboration frameworks establish clear roles and responsibilities for strategic input while maintaining decision-making authority at appropriate organizational levels. Teams need opportunities to contribute ideas and feedback without creating decision paralysis or losing strategic focus.

Organizational Change Management During Strategic Transitions

Vision and mission alignment becomes particularly critical during strategic reset periods when teams may feel uncertain about organizational direction and their roles within new frameworks. Only 13% of U.S. employees strongly believe their leaders communicate effectively with the rest of the organization, and just 22% of employees feel confident their leaders have a clear direction for the organization.

Communication strategies during strategic resets require careful balance between transparency and confidence, sharing enough information to build understanding while maintaining optimism about future prospects. Teams need to understand how strategic changes will affect their responsibilities, development opportunities, and success metrics.

Managing resistance and building strategic buy-in

Organizational change management during strategic resets must acknowledge legitimate concerns while building excitement about new possibilities. Resistance often stems from previous experiences with failed strategic initiatives, fear of increased workload, or uncertainty about personal career implications.

Building strategic buy-in involves demonstrating early wins that validate new approaches while maintaining patience for longer-term transformation goals. Quick victories help teams develop confidence in reset strategies and create positive momentum.

Implementation Strategies That Drive Measurable Results

Tactical planning excellence distinguishes organizations that successfully execute strategic resets from those that create impressive plans but struggle with practical implementation. Organizations that successfully enhance their execution capacity increase their profitability by 77%.

Resource allocation decisions during implementation phases must prioritize initiatives with highest potential impact while maintaining sufficient flexibility to adjust priorities as market conditions evolve. Organizations frequently underestimate implementation costs or overestimate their capacity to execute multiple simultaneous initiatives effectively.

Establishing accountability systems and performance metrics

Developing a strategic plan requires establishing clear accountability frameworks that specify who is responsible for achieving specific outcomes within defined timeframes. Accountability systems must balance individual responsibility with team collaboration.

Performance measurement systems during strategic resets should focus on leading indicators that provide early signals about strategic progress. Organizations need metrics that enable course corrections during execution rather than just evaluation after completion.

Measuring Success and Sustaining Strategic Momentum

Long-term strategic success requires systematic approaches to measuring progress, celebrating achievements, and maintaining organizational commitment to strategic objectives over extended implementation periods. Sustainable measurement approaches help organizations maintain focus on strategic priorities while adapting to changing circumstances.

Strategic momentum depends partly on recognizing and celebrating progress toward long-term objectives, even when ultimate goals remain distant. Organizations need celebration rhythms that acknowledge team efforts and incremental progress while maintaining urgency.

Key performance indicators for strategic reset success

Resetting business goals requires establishing metrics that reflect both strategic progress and implementation effectiveness across multiple organizational dimensions. Financial metrics provide important validation but should be supplemented with operational, customer, and organizational health indicators.

Leading indicators during strategic reset periods should focus on behavioral changes and capability development that enable future performance improvements. Organizations need metrics that help teams understand whether their activities are building toward strategic objectives.

Conclusion

Successful strategic reset initiatives require courage to acknowledge when current approaches aren’t delivering desired results combined with systematic frameworks for developing and implementing more effective strategic directions. Throughout my experience helping businesses navigate complex strategic challenges at Complete Controller, I’ve learned that the most resilient organizations regularly evaluate their strategic effectiveness and make bold adjustments when circumstances require fundamental changes.

The journey of resetting your strategic plan doesn’t have to be overwhelming. With the right framework, clear communication, and commitment to implementation excellence, your organization can transform stagnant strategies into dynamic drivers of growth. If you’re ready to take the next step in revitalizing your business strategy, contact the experts at Complete Controller for guidance on financial systems and strategic support that can help make your reset a success.

Frequently Asked Questions About Reset Strategic Plan

What are the main signs that indicate it’s time to reset our strategic plan?

The primary indicators include consistently missing revenue targets, declining market share, increasing customer acquisition costs, high employee turnover, and teams struggling to prioritize initiatives. When multiple quarters show gaps between projected and actual results despite consistent effort, it’s time for a strategic reset.

How long does a typical strategic plan reset process take?

A comprehensive strategic reset typically takes 3-6 months, including audit phases, framework development, and initial implementation. The timeline depends on organizational size, complexity, and the depth of changes required. Rushing the process often leads to superficial changes that don’t address root causes.

What’s the difference between updating a strategic plan and resetting it entirely?

Updates involve minor adjustments to existing strategies, while resets fundamentally rethink your approach. Resets are necessary when market conditions have dramatically shifted, core assumptions no longer hold true, or current strategies consistently fail to deliver results despite multiple update attempts.

How can we maintain business operations while conducting a strategic reset?

Successful resets run parallel to ongoing operations by designating specific team members to lead reset initiatives while others maintain current business activities. Create clear boundaries between immediate operational needs and strategic planning time, and implement changes gradually to avoid disruption.

What role should external consultants play in our strategic reset process?

External consultants can provide objective perspectives and specialized expertise, but internal leadership must own the reset process. Use consultants for specific capabilities like market analysis or facilitation, but ensure your team develops the actual strategy to maintain ownership and commitment to implementation.

Sources

• AchieveIt. “Strategic Planning & Execution Trends for 2024 and Beyond.” AchieveIt. https://www.achieveit.com/resources/blog/the-latest-strategic-planning-and-execution-trends-and-statistics/
• Balanced Scorecard Institute. “The Leadership Gap: Understanding Strategy Execution Failure.” https://balancedscorecard.org/blog/the-leadership-gap-understanding-strategy-execution-failure/
• Brighter Strategies. “How Has Strategic Planning Changed in 15 Years.” https://brighterstrategies.com/strategic-planning/how-has-strategic-planning-changed-in-15-years/
• Complete Controller. “Efficient Business Finance Management.” https://www.completecontroller.com/efficient-business-finance-management/
• Complete Controller. “From Spreadsheets to CRMs.” https://www.completecontroller.com/from-spreadsheets-to-crms/
• Complete Controller. “Role of Customer Services in Your Organization.” https://www.completecontroller.com/role-of-customer-services-in-your-organization/
• Harvard Business Review. “The Fall and Rise of Strategic Planning.” https://hbr.org/1994/01/the-fall-and-rise-of-strategic-planning
• Harvard Business Review. “What Strategy Really Is.” https://hbr.org/2005/02/what-strategy-really-is
• Investopedia. “Strategic Planning.” https://www.investopedia.com/terms/s/strategic-planning.asp
• Llewellyn, Rob. “Business Transformation and 5 Case Studies of Real…” https://robllewellyn.com/business-transformation/
• Ravix Group. “5 Corporate Turnaround Success Stories.” https://ravixgroup.com/resource/5-corporate-turnaround-success-stories/
• Wikipedia. “Strategic Planning.” https://en.wikipedia.org/wiki/Strategic_planning

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Today, the practice known as SEO or Search Engine Optimization revolves around and is most associated with the Google search engine. However, the technique predated the most popular search engine in the world. Although SEO most commonly revolves around search queries, the practice started in 1991 with the first website launch and became officially mainstream in 1997.

Earlier, website owners tend to have little traffic but attractive websites. As time progressed and improved online searching methods became available, search engines became a means of bridging the gap between users and their search queries.

Since Google became the most popular search engine, optimizing a website according to its requirements became mainstream. SEO has become an essential online marketing tool for users worldwide, and millions of businesses promote themselves through this practice.

Search Engine Marketing vs. Optimization

The practice had many names before the term Search Engine Optimization became official. That includes search engine placement, ranking, positioning, registration, submission, and website promotion. However, there is one term without which the discussion remains incomplete: search engine marketing.

Search engine marketing is for paid techniques to promote a webpage or any other online prospect. Many believed that search engine marketing would replace search engine optimization, but that did not happen.

Throughout time, both these methods have existed peacefully. The difference between them is SEO; we optimize website pages and content to gain search rankings and, ultimately, visitors.

On the other hand, search engine marketing relies primarily on paid techniques. A marketer bids on keywords for a limited time window during which users can see their ads on top of the search engines. Whenever a user clicks on the line, the marketer pays the price of that click. It then directs the searcher to the relevant page.

Search Engine Optimization History

With Search Engine Optimization becoming a household name and more people becoming familiar with the term, finding relevant information has become even more accessible.

Before the accessible searching features, the practice of search engine optimization revolved around keywords. Marketers use keywords in their content to gain rankings. However, the practice has changed, and search engine algorithms now consider the quality of content and relevancy over several keywords present.

The same practice was used for the backlinking process, where marketers used to gain backlinks from relevant or irrelevant sources to gain rankings. However, that practice has also significantly improved, and now the SERP relies on the quality of backlinks over quantity. Numerous updates stopped this spammy backlinking feature from giving users genuine information and results to their queries.

The ranking criteria have changed to quality, and whoever attempts to spam themselves up to rankings goes into black hat SEO. Such practices might penalize a site and, in some cases, complete blockage of user accounts.

In early 2000, we saw the emergence of Google from an ordinary search engine to the world’s most renowned and authentic source of information. Google itself provided guidelines for effective white hat SEO techniques to gain organic rankings and visitors.

Why it Became Important?

Since 2010, the emergence of online marketing and presence for businesses has become essential. These marketing methods started to take over traditional promotion techniques to reach relevant people and get better outcomes. The companies that emerged online took over brick-and-mortar retail systems, and users also preferred the shift in the processes.

More people liked such methods as they became customer-centric and relied heavily on the user experience. Businesses created better UI and UX for users to engage and effective options throughout the buyer’s journey.

Users who felt easy in making buying decisions started to give positive feedback, which further became the basis for earning relevant organic traffic. Almost all industries use SEO today to reach their relevant audience and gain better rankings.

Search Engine Optimization gave rise to other marketing techniques, such as Social Media Campaigns, to reach a more targeted audience. Whichever method users prefer has its foundations in Search Engine Optimization.

Final Word

Search engine optimization has become a staple of online marketing today that relies heavily on user experience. Multiple updates are constantly happening, but it is for sure that this practice will evolve with time. As more people rely on the online presence of information, better chances of finding relevant information through white hat SEO techniques have become more manageable. There is no telling where this technology will end up, starting from the mere idea of bringing the best information to a searcher. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Payroll is a list you use to calculate the workers’ wages according to their policies, which could be a per-time or per-piece wage. The payroll also includes information about the employees.

From any amenities or perks to the employee’s salary package to the fixed deductions and attendance history, the payroll document includes all the minute details that could affect the net payable amount of a salaried employee.

Any cash the business pays is called an outflow, and payroll is also an outflow because the company pays its employees. If the sum amount of payroll is high, then the cash flow could end up hostile if the overall outflows are more significant than the inflows (incomes) of the business. The chances of outflow being more significant are more likely because payroll is one of the business’s most significant expenses and could negatively affect the net cash flows, making it a liquidity problem.

As payroll plays a significant role in the expense account of the business, any error or mistake can be a barrier to making a successful payroll document. A few common problems in payroll are:

Inaccuracy

An improper payment to an employee will result in imbalanced records and will further become a problem while creating cash flow statements. Inaccuracy becomes the problem as this will result in an incorrect cash flow. Overstating the cash flow means that the outflows recorded in the statement are less than the actual amount, creating the concept that the business has enough cash to expand or pay off its debts when it is untrue. Another issue is if it is understated, it will result in negative cash flow, and the finance department will be unnecessarily worried.

• Not recording the attendance of a staff member

If the authorities are not tracking employees’ absences, this will affect the profit calculation of the business.

• The confusion caused by part-time employees

Some businesses work with full-time employees, part-time employees, and contractors. Sometimes, it is hard to classify what employee comes under what group, which is confusing while listing a payroll.

• Not having enough funds to pay wages

When a business has low profits, paying its employees’ wages gets complicated as it is one of the most significant expenses. The company might have to take a loan to pay its workers in this situation. Not having enough funds to pay wages is also a cash flow problem because the business will need excessive funds to pay the salaries, generating through loans that will give rise to outflows.

Payroll problems result in cash flow problems in the long run, as payroll is part of cash flow. To avoid these payroll and cash flow issues, companies should find efficient ways to prevent these risks.

• An efficient attendance recording system

A business could always use a punching clock or thumb impression recording system to get accurate employee information. A punch system provides information like the employees’ performance and working hours.

• An automated payroll/accounting software

Businesses should also install payroll software to save themselves from the burden of recording all employee details.

Long-Term Planning & Cost Optimization

To ensure that you always have cash in hand for wages and salaries, try cutting down other avoidable expenses like finding a cheaper supplier or a place with lesser rent. The business could also issue a business credit card to earn a line of credit to pay their employees- make sure not to exceed your limit and pay before the due date. If a business can’t afford a few employees, it can make them redundant and find contractors or part-time employees who ask for lesser wages. If nothing works and you can take debts, you could sell a non-current asset to have additional funds in the business and have a better position in the net cash flows.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Debt is usually money or any other asset owned by one person (the debtor) to another person (the creditor). It is a due loan granted on certain terms and conditions, mainly with a specific interest rate.

Be it an individual or a whole corporation; loans are used by everyone when they need a sum of money and cannot afford it under normal circumstances. This loan is supposed to be paid back within the decided time and is usually paid back with interest, thus making it a debt. Debt is then further divided into different types, which have their own rules and regulations and typically depend on the amount of money and conditions.

The main types of debts include:

• Secured debt

  • Secured debt: This type of loan requires collateral from the debtor to ensure the least risk of fraud. This loan happens with a lien. A lien is a claim of ownership placed on the collateral by the creditor.

• Unsecured debt

  • Unsecured debt: This type of loan has no sort of collateral or personal belonging. Unsecured loans include credit cards, student loans, or personal loans. This type of loan usually asks for a higher interest rate as it is riskier for the lender due to no security from collateral.

• Revolving debt

  • Revolving debt: This debt involves a line of credit (LOC). You can borrow money against a credit line more than once. It usually involves variable interest rates, i.e., different amounts of interest according to the amount credited. You also don’t have to pay a fixed amount per month or year. One of the most significant examples of revolving debt is credit card debt.

• Non-revolving debt

  • Non-revolving debt: This loan involves a line of credit (LOC). This credit line cannot be used multiple times. A certain amount is borrowed from a lender and should be paid back under the conditions agreed between the two parties. You can’t ask for different funds once the loan is complete. The debtor is supposed to pay a fixed amount in non-revolving debt, and the interest rates are usually relatively high.

• Mortgages

  • Mortgages: This type of loan purchases different real estate forms like land and buildings for production and selling, houses or parking lots. These properties act as the collateral themselves under the name mortgage. Types of mortgages include adjustable-rate mortgages and fixed-rate mortgages.

• Fixed interest rate debt

  • Fixed interest rate debt: This debt includes a stable rate of interest. It means that the interest amount on each payment will remain constant.

• Adjustable interest rate debt

  • Adjustable interest rate debt: The interest rate of this debt fluctuates according to the market rate. It usually depends on the overall market rates and then rises and declines according to it.

Debt recovery occurs when a debtor hasn’t paid their lender back, and the creditor involves a third party to help retrieve their owed money back. The hired party is called a collection service, which is helpful in the process of recovering the money. To avoid irrecoverable and bad debts, you can try some effective methods of lending, such as:

• Investing in a debt collection agency. Debt collection agencies collect debt payments and help recover loans from default debtors.
• Researching the debtor’s credit history to avoid fraud and have as few risks as possible. It will also help create the conditions according to the debtor’s financial position.
• Communicate. Communication is critical as this would give the debtor a sense of comfort because the terms will happen with the consent of both parties.

While deciding to get a loan, whether a personal loan consisting of a small amount or a big loan for a corporation, you can consider these different types of debts to determine what kind of loan you will be taking. To discover further what type of interest you must pay to plan your future financial decisions.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Business credit cards are available to all businesses- small or large. It is a type of debt provided to the companies by banks. It allows your business to withdraw a certain amount of cash to make some sorts of payments such as loan repayment, payment to suppliers, or even your small expenses like taxes or insurance. This card also creates a credit report that records the usage of credit in the business and how much more is available, and it helps determine how much more credit your business can afford. Like all other credit cards, the business credit card also charges interest when the repayment does not happen before the end of your billing cycle.

A business credit card is a helpful way to obtain a short-term loan quickly. You can make purchases swiftly without worrying about having fewer funds in the business. The business owners might also provide business credit cards to their employees, usually supervisors or high-ranking staff members. A company should follow a few steps to use its business credit cards effectively.

• Make sure you are managing your accounts correctly. Your accounts should be free of any errors as they will play a vast role in holding a credit card for your business. It will ensure that no unfair charging of interest will be imposed.
• Avoid paying interest. Try to make your credit card balance repayments before the due date on your billing cycle exceeds. Interest rates on credit card balances are very high and can lead to serious financial problems if unpaid.
• Do not make huge payments through your card. Try applying for a loan if you want to make larger payments, such as buying a new property or equipment. This way, your credit card limit will not go over, and you can avoid the unnecessary cost of interest, which will also be a considerable amount.
• It is not necessary to issue bank cards to all senior employees. Avoid giving credit cards to many staff members, as this can lead to misusage. Make some rules for using the company cards and give your employees less freedom to spend to control their accounts. You can set up alerts that inform you about the payments due and keep a check on finances.
• Try to repay the business credit card balance from your business account. You should keep your business and personal accounts separate, making the cash flow statements and bookkeeping more accurate. If you have insufficient money in the business account to pay off your credit card debt, you could transfer that amount to your business account. It is essential to keep track of your transactions.

A business credit card can be very advantageous if used wisely; it is an excellent source of finance that can be secured quickly, and no extra charges will be applied if you pay the balance by the end of the billing cycle. Even if the size of your business is small, you can acquire it, and this debt is available to all types of companies. A company should have control over its transactions and be careful while using the business credit card to avoid complications. This effective use will significantly impact your cash flow and can lead to a positive one. A business credit card provides a good credit history for future loans and finances. Use your credit cards responsibly by restricting and controlling the amount you use. Try to find credit cards with the slightest interest offered as much as possible to decrease unnecessary expenses. If you are making large purchases, plan to spend as much as you can to make a quick repayment. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The finance department plays an essential role in a corporation. This department measures the performance of your business, points out what risks the company is in or might face, and resolves the problems and queries in the business operations.

One of the critical functions of the finance department is to create a strategically and tactically effective budget. The department primarily uses records, revenue forecasts, and industry trends to develop adequate funding. The budget helps you indicate the extra funds for further expansion. It identifies what makes the business’ profitability higher- such as a period of a year that has increased sales or the type of product your company produces or sells and what attracts it. To create a budget, you should first ensure that your forecasts are as authentic and accurate as possible. Your accounts and bookkeeping should also be errorless and detailed. The finance department should meet with all the corporation’s managers to have an organized budget structure. Another important rule in budget making should be clear and defined policies.

To create a budget, you must follow a few steps:

• Study your incomes and revenues. The first step to creating a budget is to analyze the sales and other incomes. Ensure you’re calculating the income, not the profit, at this stage.
• Look up your expenditures and payments. Deduct the fixed costs like rent, taxes, wages and salaries, and insurance. Identify your variable expenses, then, like marketing costs and utilities.
• Setting goals and aims. The next step is to set up some goals for the business. Subdivide your goals into short-term goals, aiming to reach them within a year. And long-term goals that should happen over an extended division of time.
• Develop a plan. You should then create a plan that will include ways to achieve your goals. You can use your past budgets at this point to make new improvements.

 The budget will be adequate when you adjust your activity pattern according to the plan made. For example, if your plan includes cutting expenses, you could find an efficient production method like the just-in-time (JIT) production. 

Your stability worsens when your business falls into a condition where handling the finances gets hard. You should hire a certified professional to create an adequate budget to help improve your situation. But if you’re confident with your liquidity position, you can also make the budget by yourself, following the steps mentioned earlier.

Business efficiency refers to using the most out of the resources provided to the business to operate. The company should maximize its outputs through the help of possible minor costs. If the productivity is improving without bearing any costs, this identifies that the business is operating efficiently. You can also hire a better team of trained staff to improve productivity and efficiency.

Your budget plan should include how productivity will improve for a visible, efficient result. Efficiency is significant for the business as it assures the least cost and maximum advantage. It also helps when you’re dealing in a competitive market, as this will help you gain more customers than your competitors.

Having a budget is the road to a successful business. The budget sets aim for the company’s future and cuts down on the possibility of failures in the industry. It creates a plan for all the finance operations in the business and controls it, too! It indicates if you’re overspending and cuts off risks of poor cash flows. It also ensures the company has enough funds to face any disaster. The budget points out the priorities and helps the involved parties to get a better look at them. A budget-less business will most likely fail quickly and end up with no future long-term aims.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.