Understanding Crowdlending
For startups raising funds can be challenging. It requires campaigns and strategies that will lead investors to invest in their projects. Out of all the others, crowdfunding is the essential system or process for raising funds. As the name suggests, crowdfunding means raising a significant amount of money from people.
Consequently, crowdlending involves investors. Investors lend money to startups and finance their ventures. But to put it aptly, they are co-financiers of the projects, and their lending as loans to the lenders.
This process is also called P2P lending, i.e., peer-to-peer lending and marketplace lending. Here we discuss crowdlending in detail.
How Does Crowdlending Work?
In case your company is opting for crowdlending, consider working on your creditworthiness. If your company’s credit history is adverse, it might dampen your lenders’ interest in investing in your project. The idea is your credit history tells if your company is indebted or not, which may take your investors to turn away from your project. So, in case you are considering going for crowdlending after your credit history is sound, go for crowdlending platforms or markets.
Why Do You Need Crowdlending for Your Ventures?
As this has been the year of crowdfunding, financially speaking, the shortage of credit that undermines the competitiveness of the independent and small companies has led to further sharpening the ingenuity and more alternative financing formulas for which SMEs opt and entrepreneurs, such as crowdlending.
Crowdlending is another collective funding formula in which individuals are doing business loans from online platforms. The main difference between this financing model compared to crowdfunding is that, in the second, individuals invest in social capital, obtaining shares of the company, while in the first, the financing is in the form of a loan.
As crowdlending companies operate from online platforms, they are cheaper and will not cost startups investments. So, crowdlending is quite helpful for raising funds and would help increase enough investments for your project.
What are the Conditions of Crowdlending Loans?
In this credit system, the investors themselves and the individuals decide the amount they are going to lend and the interest rate. Suppose a company receives a variety of financing requests. In that case, it can choose between those that offer less interest, and at the end of the financing period, everyone will receive the requested appeal.
This financing model’s philosophy is to give individuals the power to decide what type of projects they will consider for investment. Thanks to the online platforms from which the investment stems, transparent information is offered on the project activities they will invest their money.
Although it has gained ground, it is a developing formula in most countries.
And it is necessary to consider aspects. Crowdlending has become widely accepted in recent years because of the concept of transparency and connection between the investor and the company in the online environment and, primarily, through social networks.
However, it would be best if you remembered that crowdlending platforms are not within the deposit guarantee fund. So, if the company in which it has invested fails, the individual will have a challenging time recovering the investment.
However, the platforms that manage this type of financing carefully select the projects that will become part of them. Furthermore, it has reduced the default rate to 2%, while the delinquency in banking is more than 10%.
Bottom Line
Crowdlending helps borrowers lend money on a lower interest rate. Whereas crowdlending lets lenders receive higher returns, and it keeps both parties happy. Crowdlending is a new concept, yet it makes waves in the industry while turning startups into skyscrapers.

