When it comes to your business, having a website is extremely important. There are several reasons why you must get a website immediately when starting your business. The main reason is that it gives your business credibility. Whether your business is new or has been around for a while, it is common for people to look at your website before deciding whether to do business with you. Here are seven important steps to take for an effective business website.
Build your own or hire a developer
When building a website for your company, you first must decide if you want to hire someone to design your website and develop it or if you want to build your site. The main question you need to ask yourself is how you will be using the site. If it simply provides information about your business with no call to action or purchasing ability, it is suggested that you build your own.
Building your site can be done for little money through websites that offer free templates. These sites are readily available, and you can have your site built within minutes. However, if your site will be more interactive and include making purchases, it is highly recommended that you hire a professional web designer and developer. Generally, it is one upfront cost that can vary depending on the web designer and then regular payments if the developer hosts your site.
Pick a web domain
Whether you hire a web designer or build your site, you will need to obtain your domain name. The domain name is the URL that represents your site. Generally, it is your business’s name because there are so many businesses with similar names you may not be able to get that name, or you may have to pay someone else who owns it. In the cases where the name is taken, you can generally do some manipulation of the name to get it as close as you can to your business’s name.
Outline your pages
There are usually multiple pages on a website. Whether you have multiple pages depends on what type of business you have and what you want your website to do. Some websites have a landing page with a call to action, while others will have a landing page that is simply information. Depending on your website, you can add additional pages such as the company description page, contact page, blog page, and pages for products if you will be selling directly from your website. There may be other pages depending on what you need your website to do.
Make necessary information easy to find
It would be best if you made vital information easily found on your website. This would include location and contact information if you have a brick-and-mortar business. You should also include your phone number and any other pertinent information. This information should be easy to find on your website. Your landing page should include this information as well as a call to action if needed.
Connect your social media profiles
You must link all your social media platforms for the business to your website. Most people are on one or more of the most prominent social media platforms such as Facebook, Twitter, and Instagram, so linking your social media platforms can bring you the traffic you might not normally get.
Encourage users to subscribe
You should encourage people to subscribe to your website if you intend to have content such as a blog that will be changed or added. Is this will ensure that customers will be notified any time you add new content. Through subscriptions, you can also notify your customers of new products or services, sales, and coupons that can drive customers into your business or make purchases online if you can make purchases on your site.
Use your website to its’ fullest potential
The main point of a website is to provide credibility, but it can go beyond that if you need it. You can use it for sales, marketing, interaction, and information. A website can be an effective and vital tool if you use it to it’s fullest potential.
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