What is growth hacking? Growth hacking is a relatively new field in marketing focused on growth. It started with early-stage startups who need massive growth within a short time on tight budgets.
Before starting with some growth marketing hacking techniques, one thing should be clear: growth hacking is simpler than it seems, and yes, you can apply it to your business. No matter your business’s nature, you will always have a place to implement growth hacking because it is what any business wants: fast growth at the lowest possible cost.
All digital businesses have a website, and any website has a conversion funnel that can be divided into three parts:
- Attraction (that is, bring people to your website)
- Activate (or what is the same, that users do something on your site: make a call, visit a page, and buy a product)
- Hold (customer loyalty, keep him happy, and have him repeat)
Naturally, you can not apply the same Growth Hacking Marketing techniques to all parties equally, but you will have to know which ones are specific to each stage.
Profile of Growth Hacker
So, what is a Growth Hacker? Who can help you grow your business with these techniques? Are you a programmer? An engineer? Does it have to come from a startup?
There is much mythology around the term and the figure of the Growth Hacker. However, Growth Hacking has more to do with the general knowledge of digital marketing than with programming. Of course, as a rule, the Growth Hackers are analytical and creative profiles whose main objective is to grow the business. They are also very transversal, making them valuable for small and medium businesses that cannot afford a full agency or a large team.
The Growth Hacker moves with ease in different disciplines: inbound marketing, conversion, or web analytics. Growth Hacking techniques that you can apply (from now) to your business. You already know that your business has a conversion funnel and that each part of this funnel has to apply different techniques. Also, know what kind of professional you have to collaborate with to start growing.
Here are some of the main techniques of Growth Hacking Marketing you can start applying to your business.
SEO-oriented content marketing
Content marketing is the backbone of today’s digital marketing. The user will perform a search on Google, and your content has to be prepared. That’s why you need a blog with quality content for your users, to attract them to be interested in what you offer. And to know what these potential customers want, you will have to analyze their searches online to serve the content they are looking for.
Become a benchmark in the sector
The user is demanding, and not only that; it has many options to choose from. Why will you buy your products or services? It is time to become a benchmark in the sector. Some of the most used strategies are creating ebooks, whitepapers, or the realization of webinars. The ultimate goal is to be perceived, you or your company, as someone who knows the subject to be treated in-depth, and the customer chooses your service or product instead of the competition. Therefore, it is always important to offer quality and visually appealing content. Infographics or Guest Blogging are also very effective strategies.
Viral acquisition
Do you hear companies like Dropbox or Airbnb? They have been using this Growth Hacking technique since the beginning of their days, and they have not done anything wrong. It consists of encouraging users to share your product or service in exchange for a benefit for them. For example, if you invite several friends to visit Airbnb, you will get a% discount for the following reservations.
Digital advertising
Digital advertising is also within the Growth Hacker competencies. Currently, such as the Internet’s competition that the PPC has ceased to be an alternative to become a necessary complement to any self-respecting online marketing plan. Particularly, I like Social Ads a lot. Through them, you can reach your ideal client and reach it through quantitative segmentation and qualitative one. Think, for example, of Facebook Ads, one of the world’s largest databases with the tastes and preferences of potential customers for your business. How about you communicate with them?
Email marketing
Although it seems the opposite, email marketing is one of the most powerful techniques available to communicate with your customers.
With clear benefits:
- Intimate communication, one on one.
- It is not invasive.
- It is relevant and personalized.
The key is in segmentation. Segment everything you can to your clients and communicate only what interests them. In this way, you will increase the percentage of your newsletters’ opening and, therefore, the possibilities of conversion will multiply.
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