Complete Controller brandmark checkbox
We work with businesses at all stages of development and I believe that small and new businesses make the mistake of not understanding the importance of establishing a brand early on. A brand is the symbol that represents all of the hard work and goodwill that a business invests time and money in creating every day. Small business owners should be careful to obtain a trademark for their brand name and logo so no one can trade on their goodwill and, if they do, they can be stopped.

Establish Trust

Consistent messaging and branding makes potential clients see you as reliable and dependable. You will look like you have been around for a while and you aren’t going anywhere – and that’s the type of enterprise people feel comfortable doing business with. Our brand has been a consistent part of our marketing from the start and here we are,  nearly a decade into our company’s journey and most of our industry colleagues can easily recognize us by our checkbox alone!

Choose a Personality

When considering your brand messaging, think also about the tone you use when communicating with your customer base. Are you witty and dry? Do you make the experience humorous or light spirited? Or do you prefer to represent your brand as serious and professional? Do you use a mascot or logo to reflect that tone? Social media is a great place to display your tone and engage with an audience that appreciates your brand personality.

Display Prominently

Once you have decided on a brand mark, use it on everything. Part of branding is ensuring that the website, brochures, business cards, leave behinds, web advertisements, promotional materials, etc. all represent the same name, logo, color scheme, and messaging. Not only should it all be the same, the brand should be on everything. Internal messages, signature blocks, directory listings, checklists, and human resources documents.

Take the time to establish a strong brand for your company. One that reflects your personality. Once you have made a choice, use it on everything. Soon your audience will recognize your brand as you!
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