What Does Brand Mean to You

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We work with businesses at all stages of development, and I believe that small and new businesses make the mistake of not understanding the importance of establishing a brand early on. A brand is a symbol that represents all of the hard work and goodwill that a business invests time and money in creating every day. Small business owners should be careful to obtain a trademark for their brand name and logo so no one can trade on their goodwill and if they do, they can be stopped. LastPass – Family or Org Password Vaultstyle=”text-align: center;”>
Establish TrustConsistent messaging and branding make potential clients see you as reliable and dependable. You will look like you have been around for a while, and you aren’t going anywhere – and that’s the type of enterprise people feel comfortable doing business with. Our brand has been a consistent part of our marketing from the start, and here we are,  nearly a decade into our company’s journey. Most of our industry colleagues can easily recognize us by our checkbox alone!

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When considering your brand messaging, also think about the tone you use when communicating with your customer base. Are you witty and dry? Do you make the experience humorous or light-spirited? Or do you prefer to represent your brand as serious and professional? Do you use a mascot or logo to reflect that tone? Social media is a great place to display your tone and engage with an audience that appreciates your brand personality.

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Once you have decided on a brand mark, use it on everything. Part of branding is ensuring that the website, brochures, business cards, leave-behinds, web advertisements, promotional materials, etc., all represent the same name, logo, color scheme, and messaging. Not only should it all be the same, but the brand should also be on everything: internal messages, signature blocks, directory listings, checklists, and human resources documents.

Take the time to establish a strong brand for your company. One that reflects your personality. Once you have made a choice, use it on everything. Soon your audience will recognize your brand as you! ADP. Payroll – HR – Benefits About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. CorpNet. Start A New Business Now