Consistent messaging and branding makes potential clients see you as reliable and dependable. You will look like you have been around for a while, and you aren’t going anywhere – and that’s the type of enterprise people feel comfortable doing business with. Our brand has been a consistent part of our marketing from the start, and here we are, nearly a decade into our company’s journey. Most of our industry colleagues can easily recognize us by our checkbox alone!
Display ProminentlyOnce you have decided on a brand mark, use it on everything. Part of branding is ensuring that the website, brochures, business cards, leave-behinds, web advertisements, promotional materials, etc. all represent the same name, logo, color scheme, and messaging. Not only should it all be the same, but the brand should also be on everything: internal messages, signature blocks, directory listings, checklists, and human resources documents.
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