Types of Storage in the Cloud Understanding The Functionalities and Advantages

Cloud Storage - Complete Controller

Thanks to the storage in the cloud nowadays, things as simple as changing computers have become much simpler processes.

Companies have also benefited, for example, by always and everywhere providing information about their business.

To understand what it is and what types of storage in the cloud exist, join me in this post for the next few minutes!

What is cloud storage?

This name has been given to the type of storage that keeps information and keeps it always available on a server. To achieve access, it is essential to have an Internet connection.

Also known as cloud computing, this type of service allows you to store content of all kinds, whether text, image, sound, or video, and in turn, you can access them from any device with an Internet connection.

Some web applications also manage this type of storage so that their programs work and their users have access to information, such as marketing automation tools, CRM, among others. Check out America's Best Bookkeepers

Because of the amount of information that can be stored, the storage in the cloud has limits that depend on the company that provides this service.

Most have free accounts, which may be more than enough for many, while for others, it may seem little.

An average user will use approximately 5 to 10GB of information stored in the cloud per year. How? well, between photos, music, and videos, this space is easily consumed in a short time.

Types of storage in the cloud

According to the properties, limitations, and access to the information they present, there are different types of storage that you or your company should consider before deciding on a possible investment.

Public cloud

This type of storage has few restrictions on access to information. In addition, by having a company dedicated to your care, the maintenance that you must do to your account is minimal. The risks of losing information are low because they have a good level of security.

This is the option most used by users of this type of storage due to its low or no cost and ease. Some of the most common are Google Drive, Dropbox, iCloud, Soundcloud, among others. Check out America's Best Bookkeepers

In summary, we could say that public cloud storage is ideal for personal use, small entrepreneurs, and marketing professionals who are beginning to build their portfolios.

Private cloud

This type of storage in the cloud has better performance in terms of security and personalization compared to the public, apart from being able to count on occasions with much larger storage capacities.

Data backup providers, tools for scheduling queries, or image banks could be examples of this type of computer cloud.

This solution is more used by companies since they need high storage capacities and also security in their information.

Hybrid cloud

This is nothing more than a mixture of the two previous clouds, and they are used when, for example, you want to have a data reservation, but at the same time, you want to return a part of the public.

We can mention a company that uses Big Data and that needs this type of cloud to store sales information, OKR, and sensitive metrics of the company, but at the same time wants to share some useful information with its collaborators.

Types of cloud storage service

As I mentioned earlier, there are companies whose products or services depend on this storage in the cloud.

These services can be infrastructure, platform, or storage. Check out America's Best Bookkeepers

Starting with the IaaS (Infrastructure-as-a-Service) that are the most common, we can find companies such as Amazon, Rackspace, Flexiscale, which have large storage servers that provide the basis for other services.

If the service has an operating system, a programming language, a database, and a server, it is known as a PaaS (Platform-as-a-Service), some of them are Microsoft Azure, Salesforce.

And finally, we find the SaaS (Software-as-a-Service), which works with a web application model where users can find solutions many times cheaper than buying a Software license. Some examples can be HubSpot or Pipedrive.


The storage in the cloud gave space to a great digital transformation. The great change occurred in access to information and the number of services and solutions that emerged from it.

Then, we can say that public clouds are feasible to be scalable, but they are not known for performance since their focus is the individual consumer.

Private clouds provide high confidence but are limited in their long-term scalability.

Finally, hybrid clouds offer the internal control that some companies are looking for, but they tend to be more expensive.

The choice will depend on the strategy you want to use and, of course, do not forget that this must be considered within any marketing strategy, for example, in the use of a marketing automation tool or a CRM.

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