Although marketing is the same essential 4Ps (Product, Price, Place, and Promotion) – and beyond – the way these 4 Ps are utilized has primarily changed. Welcome to the digital age, where marketers and brand managers have had a very narrow window to escape the traditional channels they used to employ to be heard. However, specialists everywhere often tailor year-long plans to adapt to fast-changing trends and rising competition.
The Digital Era and Marketing
Thanks to expanding the primarily known platforms such as Facebook and Google advertising and networks, increased brands have abandoned the “push-marketing strategies” and have accustomed themselves and their customers to “pull-marketing strategies.” Instead of shoving several ads on billboards, TV, radio, and other media channels, they can now customize their techniques according to their audiences and the channels they employ so that brand retention is relevant and the customer goes to the brand. While this is not easy, many successful brands are acing this cyberspace adaptation and have created such impactful ads that have helped the brand evolve in the face of competition. Cool, right?
It does not just stop there. The innovation of technology gives specialists the ability to edit the conventional funnel that starts with a broader base of the customer journey that begins with several brands to choose from and ends at the ultimate step. Brand managers and marketers have yet to consider many other options, such as customer feedback, pre-purchase research, and online reviews by brand users.
To help you, we have conducted research to pinpoint advertising channels in our current digital age that will allow you to focus on a few starting points with customers. Of course, to keep building your relationship, you need to listen to your customers and consistently incorporate their feedback into your systems. Amongst the changes and innovations in how brands market themselves in this era, the only consistent fact is that the customer is still king.
How Brands can Help Themselves
- Customer service
Because most of us are now operating behind screens, it has become highly integral that communication is essential. Research conducted by Bain and Company shows that about 89% of companies compete for customer service support because of its growing importance. Customers should be able to reach out to you around the clock if necessary.
- Diverse playing field
You can use the Facebook channel to reach out to your audience or use banner ads on the Google Display Network to show off your brand. You can get influencers to endorse your brand and increase walkability or YouTube pre-rolls; the possibilities are endless. And the best part is that not all your options cost money. For instance, SEO effectiveness requires reaching the top positions on your Google Search Results. You can employ many options available with a fair chance at audience retention as you do not have to pay massive amounts on various fronts.
- The ad culture is dead
When the marketing gets tough, the tough get creative.
The need of the hour for brands is Go Big or Go Home. However, the dilemma for experts is to reach the right audience, which requires brands to tread carefully and avoid wasting resources such as advertising budgets, brands’ share of space, and brand retention amongst the competition. Brands can stand out by providing excellent customer care, carefully picking their advertising platform of interest, and making creative ads that impact their audience’s minds.About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.