In 2010, a Pew Research Center Foundation study defined millennials as the most prepared generation of all those who had lived up to them. With more accessible access to university studies than their predecessors, those born between 1981 and 1996 were the object of desire of the brands.
Halfway between Generation X – still reminiscent of austerity – and Generation Z – without financial capacity – millennials are today who mark advertising and trends.
This approach, rooted in adopting innovative technologies – even though they weren’t native to this generation, as the accessible internet emerged a few years later – fundamentally altered the game’s rules. Millennials have spearheaded utilizing online platforms with inconceivable business models two decades ago, such as Netflix, Spotify, and Strava. Today, harnessing the power of the internet and innovative technologies has become the primary mode of operation, a path charted by none other than the millennial generation.
Millennials: Pioneering Change in the Real Estate
In the real estate sector, its presence has also been disruptive. Gone are those times when, to buy or rent an apartment, you had to go from beginning to end to one or several neighborhoods or go to a real estate to show us a portfolio of flats with a few photographs. The same happens to the other interested parties, for whom the techniques of selling or renting apartments have nothing to do with twenty years ago. One of the main characteristics of the millennial is its desire to reduce waiting times to a minimum. Hence, try to avoid tasks that involve physical displacement.
In this lies the success of the sales and rental platforms on the internet: they allow the necessary filters, are much more adapted to the characteristics of each user they want, and adjust the results, even showing the properties with 360º images. In addition, they contacted many more sellers who, out of laziness, rejected selling their flat for all the bureaucratic tasks involved.
This fact should not be ignored by “traditional” real estate agents, those who have seen how the model has changed and initially saw these portals as enemies, and now they have become a powerful gateway for clients. Only those that allow the change that adapt and improve their processes according to the new scenarios are the real estate companies that will obtain the best results and overcome many more immobilizes.
Emerging Realities in Apartment Sales and Rentals Techniques
In an era where the way we search for housing has evolved, embracing the advantages of a fully online process, a fundamental question arises: Why should I physically visit a property two or three times? Why not craft an approach that empowers me to initiate the initial filtering from home, ensuring I only step out when I’ve already determined what I want to buy or rent?
Hence the emergence of virtual tour software in 360º (which allows being integrated into the real estate tab of the flats in websites such as Habitaclia, Idealista, flats.com, among many others) as a substitute for some first guided tours, have all the logic. From the living room, at the click of a button, users can go through an apartment just as they would live and directly, looking at the details from the same point of view.
From the point of view of real estate, it is a great added value since, for example, it allows commercial and customers to be connected now that the floor is seen, with much more data than one could have in a visit to the use, those of a lifetime. It also allows them to have many more real estate marketing tools they did not know before or virtual reality solutions that lighten the sales processes.
Thus, the network filter is no longer a barrier between the client and real estate agent; it becomes a total ally for both, which will never cease to be in contact for the common purpose: that the property changes hands. 
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