Getting ranked on Google seems easy, but it’s not. Sometimes your competitors’ sites get a top position than yours because of the unique tactics. It would be best to remember that creating and publishing content won’t make your website rank higher. It would be best to put in a lot of effort, as SEO isn’t as easy as it seems.
Reasons for Low Ranking and How to Fix it
Here are some common mistakes that every marketer makes, and they should correct them.
Duplicate content declines website ranking and acts as a site killer. You might not want to create and publish content that looks like another piece of content. In such a case, both pages will rank lower on the search engine instead of one. Google looks for the original content but can also select the wrong one. If you don’t clarify it to Google Robot, your site will lose its position.
Not registering with google my business
You will lose potential ranking and traffic if you don’t register your website with Google My Business. Registration with Google My Business isn’t that difficult and helps boost your SEO-optimized content. Google searches for the fastest ways of delivering relevant results, and registered sites allow it to accomplish its goal.
In addition to this, a registered account shows Google that it is worth ranking because the site is updated and compatible with their systems. Search engine prioritizes these registered accounts because their given business details help them place in the proper position.
I am not integrating social platforms
You have often viewed business ads on different social media channels. Do you think that all of them are active? But every business account isn’t active o social media. You might be thinking that why it is essential? Social media activity is critical in determining your website ranking on Google.
Putting efforts into SEO won’t work without being active on social platforms with updated information. Through social signals, Google identifies active and inactive websites and ranks them per their activity.
Being active on social media doesn’t mean that you need to create content for different accounts. You can post an update on Facebook regarding your published blog, share any exciting workplace incident on Twitter, or post any captured image on Instagram.
The more you stay active on social channels, the better will be your website ranking. Keep in mind that if you don’t dominate on social signals, someone else will take your position by putting some effort into it.
Creating inconsistent content
If you write blogs daily, you must maintain content consistency because posting occasionally won’t work for the website’s ranking. Similarly, changing content formats suddenly doesn’t make sense to search engines and will place your website in a lower position.
To improve website ranking, you need to design a content calendar comprising content types, topics, publishing dates, and time. It ensures content consistency and helps the search engine to rank it accordingly.
The website isn’t mobile-friendly
If you created consistent and unique content, integrated social media, and registered an account, your website ranking could still be lower because of its unresponsive mobile design. Nowadays, people browse from several devices, and if your website can’t cater to different screen sizes, a considerable volume will drive away from it.
Search engines look at your mobile design first instead of your desktop site before ranking it. If your website isn’t mobile-friendly, you can use several tools to make it compatible with all devices.
Increased load time
The worst thing about internet browsing is waiting for a website to load for over 5 seconds. Users usually like and go for sites with minimum load time and don’t waste their time. It is among the essential elements that improve website ranking.
You need to be aware of your target audiences’ behavior. To meet readers’ needs, the search engine places those websites at the top, with comparatively faster load time than the slower ones. Several tools are also available to check your site’s speed and improve it accordingly.
Measures to Improve Website Ranking
In addition to the above-described improvement steps, you can also consider the following measures.
- Publish relevant content: Focus mostly on liked or searched topics of your audience.
- Update content daily: Publish a fresh piece of content with up-to-date information.
- Metadata: Add meta titles and meta descriptions, and place your keywords in the metadata.
- Create links: Add relevant links in your text.
- Add alt tags: Describe your images with Alt tags.