On the contrary, the end-of-year period is a nice boost in sales for many. All the reason to prepare well for it! But how exactly do you do that?
Bring the Holiday Season into Your Business
You can find atmosphere and coziness everywhere during the holiday season. If it is not at people’s homes, the municipality or city does everything to provide the streets with beautiful decorations. Traders are also actively participating.
As a restaurant, you can decorate your tables with lovely Christmas items, serve Christmas tree-shaped sweets next to the coffee, embellish your chalkboard or windows with a winter drawing, and so on. An average store can provide festive packaging or order reusable bags with a lovely Christmas quote. Go to your nearest wholesaler, and you will indeed find something!
Give a Small Incentive as a Present to Your Customers
Many people already have their Christmas tree showing off and the first presents under the tree in subtlety. Customers come to you for this, and you can safely celebrate that with a small gift as a thank you!
Smaller businesses are often unable to hand out incentives. There is no time for it, or it costs a lot. But providing gifts for your customers doesn’t have to be expensive or time-consuming. Suppliers often organize a Christmas promotion or competition you can enjoy as a business manager. Or they try to eliminate products from an older collection so you can put together your gifts at a lower price.
Plenty of options! If not, you can also purchase some “pocket” products. Beauty salons can, for example, give a small oil bottle in festive packaging, or an interior store a few candle holders.
Do you still need inspiration? Then, you can also use discount coupons of x number of dollars that people can spend freely in the first months of the New Year. In this way, you also bring them to your shop or catering business the following year.
Extra tip adds a personal message to the gift. That makes the remembrance of your business extra lovely!
Place Impulse Items Throughout Your Business
To boost your sales, you can place lovely interior items throughout your business that people can buy simultaneously. Think of playful salt and pepper shakers on the table or your composing gift packages at a promotional price in the middle of the room, not to mention the space at your checkout.
Join Forces with Another Store
You see it increasingly in the streets: pop-up shops of two or more independents whose products complement each other. Nothing stops you from looking into a partnership with one of the businesses in your area! For example, a liquor store can partner with a bookstore to combine liquor and a recipe book into one beautiful gift. 5. Wrap your website and social media in a winter jacket
In addition to brightening up your business with lovely Christmas decorations, it helps convey the holiday season to your followers online. Some things you can post that offer added value to your followers:
Behind-the-scenes: Post some photos or videos of you setting up the Christmas tree, a drawing you’ve made on your chalkboard, or your team posing smiling with an ugly Christmas sweater on the Ugly Christmas Sweater Day of December 21. Everyone in the neighborhood knows you, and such personal communication is undoubtedly a nice touch among your followers!
Tips: A cook can share his favorite party recipes, a nail technician can share joyful patterns to prepare your nails for Christmas, or other entrepreneurs can share the best gift wrapping.
Trends and new product lists with things that people should not miss about your store or sector. For example, we recently wrote a blog about the seven catering trends.
Changes in opening hours/services: Do you organize yourself differently during the festive period due to changes in your opening hours, deliveries, or services? That is also essential information for your customers that you can repeat a few times throughout December.
There you go, these were our tips. Hopefully, we’ve inspired you to take advantage of the holiday season in other ways. To a better sale, ching! We wish you a lot of success in advance.
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