Mistakes Most Business Owners Make and How to Avoid Them

Business Owner Mistakes - Complete Controller

Every company strives to be successful and wants to be the best in the business. A company invests time and a large amount of money to generate as much revenue as possible. However, some bad practices and financial mistakes that a company makes during startup can land them in a financial crisis. Here are nine mistakes most business owners make and how to avoid them. Check out America's Best Bookkeepers

Inappropriate pricing

When a business sets pricing for products and services, they have to consider a few things. They have to price high enough to cover production and overhead while low enough to be competitive. The pricing also has to be in line with the market but can be at the higher or lower end of what the market can bear. Pricing can be appropriately decided by researching your product or service and the nearest competitors and other market research information. 

Ignoring Data

Market research is important when setting pricing, and it is also important when building a marketing strategy. Many businesses that fail ignored market research altogether. A business owner needs to collect and use data to run the business and be competitive in the market.

Inappropriate Budget Plans

While many businesses have a budget plan, they don’t have room for expenses that may come up. There should be a clear budget with fixed and variable expenses. The budget should also have built-in expenses for those unforeseen things that can happen. Check out America's Best Bookkeepers

High Fixed Costs

When setting up the business, there will be fixed and variable expenses in the budget. That is the same or fixed costs every month, and those that vary due to usage or other reasons. Fixed costs are generally the rent or lease and some fixed utility costs. When searching for a location and setting up services, you should negotiate or seek out the lowest costs possible because you generally can’t cut from these once you are locked into a contract.

Failing to Reinvest

When the business becomes profitable, it is important to reinvest those profits back into the business. A business is not truly making a profit until it fully funds operations and payroll and has money left over. Some business owners use the money for non-business-related funding and fail to reinvest, and the business struggles financially.


Approximately 50% of the entrepreneurs finance the entire business with their own money. This can lead to companies drowning if they lack customers, and there is a gap between income and the payment of liabilities. It is wiser to self-finance a business if the investment is minimum. If the investment is huge, taking some loans or getting finance from someone should be considered. Check out America's Best Bookkeepers

Low Business Credit Score

It takes time to qualify for a business credit score, but business owners should consider it very important from the beginning. Strive to register on a business credit bureau report as soon as possible. There must be separate credit reports for business and personal credit reporting. Once the business credit is built, it will be less likely to affect the personal credit if it goes into a loss.

No Business Plan

Every business, especially a startup, should have a business plan. The business plan needs to include thorough market and financial research. This plan will be a breakdown of the business to use for potential investors or lenders. Many business owners are intimidated by the business plan because it is detailed and difficult. Still, it needs to be a part of every phase of your business and regularly updated.

No Drawing of Salary

Often business owners sacrifice, giving themselves a salary because they are trying to keep the business running and making money. Though this may seem like the right idea, the business owner must draw a salary. This salary can’t be at the expense of other employees, but it does need to be factored into the business’s expenses.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers