Since it launched in 2006, Twitter has grown to have more than 187 million users worldwide. What started as an online SMS tool has evolved into a social media juggernaut that allows users to connect with millions of people worldwide with like-minded views and interests. Even brands have found that Twitter will enable them to engage with their customers more consistently and personally than ever before.
Every day, digital marketing experts and social media influencers seem to come up with new and innovative strategies to have their voices heard above all others on Twitter. It is worth learning from such a strategy to do the same.
Create High-Quality Content
This first one goes without saying, but it is easier said than done. To stand out on Twitter, you need well-informed tweets that your target audience will want to Like and Retweet. Twitter posts’ short, quick, and accessible nature often encourages people to tweet without thinking. To stand out, take the time to research what you want to say and curate the best way to say it.
Make your content visually appealing. Often text that includes an eye-catching image will perform better than plain text. If your post contains video, make sure the video is well-edited and has good audio.
Link Your Twitter Profile & Website
Suppose you already operate your website with an existing base of frequent visitors and loyal followers. In that case, leveraging your existing platform to promote your Twitter might be a good idea. You can do so by embedding your Twitter feed onto your website so that all the traffic that comes to your website will also register as views on your Twitter page.
Use the Best Hashtags
Most people must not just see your content but the right people; this is where hashtags come in. Determine the best hashtags for your specific post and ensure it is relevant. Hashtags can be helpful because they help people interested in your content find it more easily. If you use hashtags effectively, your content will appear in the feeds of many people who want to see your post.
Too many hashtags or irrelevant ones might make a bad impression on people. For one, your post will appear in front of people who do not care for it, which is suboptimal. Second, spamming too many hashtags can be seen as annoying even to people who would have otherwise liked and engaged with your content. Put hashtags responsibly.
Create an Online Persona
Whether your Twitter account is a more prominent brand or yours personally, it is essential to craft an online persona. People like to connect with personalities, character traits they can relate to and remember. People might come to your profile for one tweet, but if they stay, they stay for you. The nature of your online persona should depend on the nature of your content. If your content is meant to be humorous, craft a persona that always comes off that way. Is your content more serious? Make sure your online persona represents that.
A great example of a successful Twitter brand persona is the fast-food franchise Wendy’s. Wendy’s has been able to craft for itself a persona that many now see as a living personification of its classic logo. The little red-headed girl that has always been the brand’s logo is based on the founder’s daughter, but recently, she has come to life on Twitter as a snarky wise-cracking smart talker that enjoys taking playful jabs at her followers and other brands.
Add Your Insight
Twitter is a platform that values personal opinions, do not be afraid to share your own. It is not enough to retweet something; someone else already said that, so you are not bringing anything new to the conversation. Having something unique to say will help you stand out from the rest of the crowd. Formulate your own opinion on any given matter and discuss it. You may receive backlash from some who disagree, but you will also cultivate an audience of like-minded individuals.