Offer Something Different from Your Online Store
You can think of your brick-and-mortar store as a physical extension of your online shop. If you offer something like what customers can find on your website, they might not be willing to drive across town just for it. Offer something different from your online store, increasing their likelihood of visiting in person.
Have a Superior User Experience
Customer experience is different from customer service because it’s a broader concept. It encompasses all the way your brand interacts with customers online and offline. Customer experience makes users feel welcome and comfortable interacting with your brand. It also includes how you deliver products or services and how accessible those interactions are for customers to navigate.
The first step toward creating a great user experience is understanding your target audience and their needs at each stage of their buying process. These factors will affect how people perceive your offering and whether they’ll return later. Once you know those things, use them as guidelines for designing everything from website content to what kind of music plays over loudspeakers in-store.
Measure success through KPIs: Keep track of key performance indicators (KPIs) like conversion rates between visits and transactions across channels, including store locations! This information will help guide future decisions about where additional resources should go toward improving customer outcomes until reaching goals such as increasing sales conversion rates by 20%.
Make sure all staff members are friendly and welcoming
Ensure that all staff members are knowledgeable about the products or services you offer, as well as other stores or businesses in the area that might be able to help them out.
Train your staff on handling different situations and demanding customers who may be interested in taking advantage of them or complaining about something unfair (like pricing).
Pay them well so they’re happy at work and motivated enough to do their best!
Consider your location
The location of your store is one of the first things people will consider when deciding whether they want to shop there. If you are in an inconvenient area for customers, you won’t get many customers.
The location should be convenient for your customers. The best sites have plenty of parking, easy access from public transportation, and decent hours if you’re closed on weekends or late at night.
Make sure it’s safe! Make sure that no one who isn’t supposed to enter the building can come in. It includes criminals who might try breaking into stores just because they see an opportunity! Keep security measures up to date, including surveillance cameras monitoring all entrances and exits so you can record all activity.
Create an atmosphere that encourages people to stay and linger
The atmosphere of your store is essential in attracting customers and encouraging them to stay. To promote this, ensure a comfortable place to sit and relax. You should also provide good lighting, various seating options, music, areas to charge devices, free Wi-Fi, and drinks or snacks.
Develop a loyal following by offering rewards and discounts
A loyal customer base is an invaluable asset to any business. To cultivate one, you need to provide rewards and discounts known as incentives and promotions to those most likely to become repeat customers.
These can take a variety of forms:
- Coupons for a discount or free products.
- Loyalty programs track how often a person visits your store.
- Giveaways such as T-shirts or coffee mugs with your logo on them.
- Even contests where the winner receives special prizes like gift cards or other items.
These have proven effective in repeatedly getting people through the door!
You can improve your brick-and-mortar retail by offering better customer service and encouraging people to stay if possible.
To recap, one of the most effective ways to drive customers into your brick-and-mortar store is by offering an experience different from what they can get online. Whether it’s better customer service or simply a more pleasant atmosphere, these steps will help you build a loyal following of shoppers who will remain reliable for years to come. If you’re looking for more information about how to improve customer service at your retail establishment, check out our blog post on tips for running an excellent customer service team!About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.