How to Create and Execute an Elevator Pitch or Speech

Elevator Pitch - Complete Controller

An elevator pitch or speech is considered a brief but effective overview of the business, service, or product offered. An elevator pitch is mostly utilized in face to face networking. Elevator pitch is supposed to be the simplest, but it should be impactful and compel the listener to take a desirable action.

As the name implies, the elevator pitch should be as concise as possible. It should last as long as a person spends in an elevator. Check out America's Best Bookkeepers

Characteristics of an effective elevator pitch:

  • It should be simple and easy to comprehend
  • It should be short but should serve the accurate purpose of marketing

Target the purpose

There is always an aim or objective for pitching an idea. An elevator pitch can be utilized for marketing a product for selling an idea or branding a product. It should be strategized according to the purpose. If it is being utilized to sell a product, it should solely enhance the positive aspects of the product.

Focus on the Length

The perfect elevator speech does not last more than 30 seconds and must incorporate all the product or service characteristics that are the subject of an elevator pitch. If something makes the person or the product stand out, include it in the speech. Check out America's Best Bookkeepers

Keep it Casual

During an elevator speech, try not to sound like reciting one of the speeches that give the impression of being crammed and are just read without being understood. It is suggested first to say it and then write it down. Most elevator speeches are too formal and are read as the top of a CV. Avoid memorizing all the speech. Instead, memorize the key points and understand each point completely, leaving space for improvisation and personalization depending on the type of audience. Try practicing to pitch it in front of the mirror or record it and then listen to it.

Apply the Tweet Test

This is the era of communicating within 140 characters. An elevator speech should reflect that. Try to describe the company or product in approximately two sentences. If this is not working, then try to polish the speech. This happens because of the lack of clarity in the speech. The ‘tweet test’ is good for finding the approach –  Try writing an elevator pitch on Twitter.

Make it Relevant

In a networking event, do not limit on just shaking hands and start with an elevator speech. For making it relevant, it is advised to know a little about the audience. Ask them what they do or what they expect to get from attending that particular event. With a little information about the other person, it can be customized according to the speech’s tone, making it more relevant. Check out America's Best Bookkeepers

Close with a Question

End the elevator speech with a question. Ask for advice, a contact, something about the other person, or what the situation requires. Finishing the introduction with a question drives the conversation. It is never appropriate to end the elevator speech by asking for a job. As a minimum, ask to exchange contact cards with the person – or contact them through LinkedIn. The point is to make sure that an elevator speech does not feel like an advertisement, but it should build a human relationship with the other person.

What the Experts Say

Network expert Patti DeNucci suggests losing the concept of “speech” altogether.” Speeches do not attract the majority of people,” she says. “Think of this as your self-presentation -. A concise way for people to realize who you are, what you do, where you can serve them, how they can benefit, and any interesting thing that shows how your product or service is unique.” Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers