An extraordinary accountant is not only responsible for compliance and issues related to your taxes but steers you toward success by carefully analyzing data and offering you strategic insights into your key business decisions. Evolution in the technology front has given rise to big data, cloud computing, and many other tools that are transforming accountancy services into full-time consultancy for many businesses. You may be thinking that this might not be the case for your small business; however, the progressions in the field allow you to benefit from their specialized services at a significantly low cost.
An Accountant – More than just preparing your taxes
Tech-savvy business owners expect much more from their accounting professionals than just fixing their tax issues and keeping the books. They are constantly in touch with key business personnel through smartphones and other gadgets. They demand quick responses and solutions to existing problems and situations faced by the business. With the availability of advanced accounting software, accountants do not have to enter data manually. Therefore, they can emphasize formulating business strategies and contribute to driving profitability. Here are some ways an accountant can help grow your business.
Breaking it down
Apart from handling your taxes, accountants can help you identify those high-end customers who are not contributing significantly to your profit margins and, instead, are using a lot of your valuable resources. For example, you are a contractor and can win large contracts. However, you undervalue the project, leading to underbidding and cutting your margins. With the right person guiding you, you will be able to accurately estimate the cost of the project and bid so that your profitability is not compromised.
A similar approach can be applied to your products and services. An accountant would be able to identify the products and services that burden the business and those that are outshining. You can make important decisions regarding continuing or changing certain products and services based on the numbers. Therefore, your taxes are not the only reason you should hire professional accounting services.
A reliable partner, driven by technology
When you make key business decisions and share critical information about your business with someone, you trust that person to keep the information private and help you along the way. With advancements in cloud computing, an accountant can monitor the given information at a minuscule level and easily manage it from anywhere and anytime. Moreover, the data can be updated, along with a recommendation, from anywhere without needing to be physically present.
Any trends or inconsistencies in the data are easily traceable, and the accounting professional would be able to tell you if it is just a bad patch because of poor market conditions or if there is something wrong internally. With all that in mind, it is up to you to use your accounting professional as someone who looks after your taxes or a trusted partner who can help your business succeed.
Leveraging your strengths for financial plans
Getting the most out of an accountant depends on who you choose to be your partner and how the chemistry is between you two. Initially, you are solely responsible for all issues related to your business’s bookkeeping and other financial matters.
As your business grows, you require the help of a trained professional who can collaborate with you to devise a consistent policy for recognizing revenue and leveraging it to develop financial plans. This is an important step for the growth of your business because you need to show a constant revenue stream to attract potential investors and business partners. Accountants must be able to identify their strengths and weaknesses based on numbers and should be able to help you plan.
Connecting operations with finance
Just like other professions, an accountant often limits themselves to finance and managing your taxes. However, a well-reputed accounting service will view all your business operations in a circle, tied together. Marketing, sales, HR, and finance all work hand in hand. The hired accounting service must be able to provide thoughtful insights into all operations. This comes from experience, and not everyone will be able to help your business in all departments.
Once an accounting firm falls prey to the assumption that their job is to only look after your taxes, it is hard to shift the focus somewhere else. Therefore, before choosing your accountant, you must guarantee that they will be able to align with the goals of your business and offer a non-conventional approach to managing your business finances.

