We are thrilled to share that social media marketing can play a vital role in building connections and engaging with like-minded individuals on Twitter, LinkedIn, and Facebook. With its unparalleled ability to amplify your message, we believe that incorporating social media marketing into your business strategy will yield significant results in the upcoming year. To help you take full advantage of this opportunity, we’ve compiled six tips that will enhance your social media marketing efforts. Let’s get started on this exciting journey together! And you can also always learn even more with other similar articles on our Complete Controller blog.
Make information and entertainment a priority (stop talking about sales)
Nobody likes to see social media updates that sound like product advertisements. No matter, select whether your platform is Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, TikTok, or any other channel. Focus on getting your updates on social networks was on the brand and the story, not sales.
You can link to current news related to your industry, share trivia and tips, create entertaining videos that open your brand values, and regularly develop interactive contests for people to participate. Informative, helpful, and entertaining content builds customer loyalty further than endless product mentions and sales offers.
Use the latest social media trends
Your business must leverage the latest social media developments to stand out in customer feeds to build awareness and showcase your brand. Some of the crucial trends shaping the social media landscape are:
Augmented reality
Social media technology continues to evolve, significantly augmented reality (AR). Brands are picking up this trend by creating AR filters to promote new products, launch creative campaigns, and increase user engagement. Consider incorporating augmented reality into your social content to interact with customers, entertain them, and attract new subscribers to your business.
Targeted social networks
Not only are more and more people participating in significant social, cultural, and environmental movements on social media, but they also expect their favorite brands to join them. Your business should consider incorporating targeted initiatives into its social strategy to connect with today’s conscious customers/users and give them a reason to follow your business.
Whether it’s sustainability and environmental awareness or distraction and inclusion, you’ll want to create social messages that match what’s most important to your audience.
Social commerce
While customer engagement is critical, your social media should also deliver results. Social media platforms are constantly evolving to make them more user-friendly. The latest built-in commerce features on Facebook and Instagram make selling directly to social media easy. Consider using these social commerce features to attract new customers and drive them along the buyer’s journey.
Keep your followers closer and your competitors closer
What are your competitors doing on their social media? If you don’t know, now is the right time to find out. Identify your top 3 competitors and do your research to find out which social media platforms they are on, how many fans and followers they have, what hashtags they use to increase reach, and what types of content and advertising strategies they are pursuing.
Understanding, segmentation, and target customers
Do you know who your primary demographic is? Your strategy must be based on a deep understanding of your audience to be successful. Examine your sales data and web analytics to understand your target audience better and segment it based on their wants, needs, and preferences.
Prioritize maintenance and communication daily
In addition to entertainment, social media has become a significant customer support channel for businesses. Consumers turn to social media to communicate and interact directly with their favorite brands and quickly resolve their questions and concerns. The comments and posts they leave on your social platforms are publicly available.
Focus on social media metrics
If done correctly, social media marketing can deliver impressive results for your eCommerce business. You must closely monitor your social media metrics to determine if your strategy is hitting the mark. Your goals will help you choose the right metrics to track – for example, if your goal is to improve conversions on your site, you look at metrics like social traffic and conversion rate to determine if your posts, ads, or influencer content were successful.
Social media metrics help you get an idea of the state of your online presence and its impact on your business. While the metrics you select will depend on the specific goals and needs of your business, here are some essential metrics that can help you determine the success of your social media strategy.
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