Driving Business Success with KPIs

KPIs - Complete Controller

KPI (Key Performance Indicator): measurable values that demonstrate how efficient a corporation is at attaining key business objectives. KPIs are used to evaluate success in attaining targets.

 KPI Must Be

  • Well-defined and measurable
  • Well communicated to all departments of an organization
  • Vital to achieving goals.
  • Valid to Line of BusinessCubicle to Cloud virtual business

Financial Metrics

  1. Revenue: Revenue is one of the most significant performance indicators to evaluate the organization’s success. Bookkeeping helps you in assessing revenue.
  2. Expenditure: Calculate cost-effectiveness to determine the best methods for reducing and managing costs. Good bookkeeping practices determine expenses.
  3. LOB profits vs. objective: it is an evaluation of actual profits and projected profits to identify the performance of a department.
  4. Expenditure Of supplies Sold: evaluate profit margin by calculating production costs and assess product markup and actual profit margin.
  5. Day transaction Outstanding: The better the accounts receivable, the better the organization’s efficiency.
  6. Sale by area: analysis of sales area-wide helps make better strategies in areas where sales objectives fail to be achieved.
  7. LOB operating expense Vs. Budget: A comparison of forecasted budget and actual overheads helps in creating an adequate budget for the future.

Customer Metrics

  1. Client Lifetime Value (CLV): CLV helps determine the value received from a long-term client of the organization. This is useful in keeping the best customers.
  2. Client Acquisition Cost (CAC): it helps evaluate a marketing campaign’s cost-effectiveness.
  3. Client Satisfaction & custody: by making customers happy and satisfied, you encourage them to become permanent customers.
  4. Net Promoter Score (NPS): Make a quarterly survey and evaluate the company’s growth over long periods.
  5. Several clients: this is a simple KPI like Profit. The number of customers gained or lost determines whether customers’ needs are met.Complete Controller. America’s Bookkeeping Experts

Process Metrics

  1. Client Support Tickets: Analysis of CPT helps create a successful customer service department.
  2. Percentage Of manufactured goods defects: The lesser the number, the better it is performed.
  3. LOB effectiveness evaluates: Efficiency is measured by the number of products manufactured in specific periods.

People Metrics

  1. Employee Turnover Rate (ETR): high ETR requires investigation and evaluation of packages and organization culture.
  2. Percentage of Response to Open Positions: many applicants indicate that the organization is doing well and that people want to work with you.
  3. Employee Satisfaction: the larger the number of happy employees, the healthier the organization.
  4. Retirement Rate: This is important for developing strategic workforce plans.
  5. Knowledge Achieved with Training determines the value of employee training and knowledge enhancement.
  6. Internal Promotions vs. External Hires: this metric is valuable for deciding the organization’s succession planning.
  7. Salary Competitiveness Ratio (SCR): used to assess the competitiveness of compensation options.CorpNet. Start A New Business Now

Customer Metrics

  1. Customer Churn Rate: determines the percentage of customers who stop purchasing or availing of the service.
  2. Contact Volume by Channel determines the number of customer requests and the method adopted by the customer for communication, i.e., email, phone, or other.
  3. Percentage Of Customers Who Are “Very” Or “Extremely” Satisfied: Determines the opportunity to survey customers’ expectations.
  4. Several New Vs. Repeat Site Visits provide differentiation of prospective clients and website traffic.

Financial Metrics

  1. Cash Flow from Financing Activities: demonstrates financial strength.
  2. Average Annual Expenses to Serve One Customer: the average sum required to serve one customer.
  3. EBITDA (Earnings before Interest, Taxes, Depreciation, & Amortization): Formula: (Revenue) – (Expenses Excluding Interest, Tax, Depreciation & Amortization) = (EBITDA).
  4. Innovation Spending: The higher the spending figure, the more value innovation has in an organization.
  5. (Customer Lifetime Value) / (Customer Acquisition Cost): this value should exceed one.


Periodic evaluation of KPIs helps create a better entrepreneurship strategy. It also guides the adjustments necessary for growth and expansion.

Download A Free Financial ToolkitAbout Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.LastPass – Family or Org Password Vault