The cosmetic and plastic surgery industry is becoming the most high-profile medical industry today. As the industry continues to grow, the competition between the best practitioners also continues to grow.
The competition is fierce, and practitioners must have a solid reputation even to get patients to consult. Moreover, with the advent of technology, brand reputation has become a definite necessity for these plastic surgeons.
Brand reputation in the contemporary era means utilizing digital marketing practices to advertise their services to clients everywhere. Due to the increase in internet usage and social media, billboard and paper marketing days are long gone. Here are four reasons that plastic surgeons should use digital marketing.
Increasing Demands for the Quality of Cosmetic Procedures
The days are over when cosmetic surgery is only for the rich and famous. People from all walks of life, belonging to different demographics, are opting for such procedures extensively. Thus, online marketing is the way to glory for a plastic surgeon with a business to run.
People are online all the time, and social media gives people a platform to search extensively. Therefore, doctors and plastic surgeons need well-specified digital marketing strategies that can help them reach new patients.
Statistics prove that people are searching for cosmetic or plastic surgery services online. According to a report from Health Works Collective, 72% of adults look for services online before they book an appointment. Another study found that around 57% of patients search for plastic surgery information online. Pew Research Center found that 80% of people search for cosmetic surgery-related queries online.
Online Presence for Aesthetic Cosmetic Practices
Having an online presence for any business is essential for survival, let alone excel in the fast-paced world of digitization—notably, the plastic surgery industry, whose demand is increasing daily. Furthermore, the concept of referrals hardly takes place for plastic surgeries today.
Digital marketing consists of many subdivisions that plastic surgeons must implement thoroughly for success. Consequently, it increases the competition, with numerous cosmetic procedure providers and surgeons opting to improve their online presence extensively.
Digital marketing is also a world of reviews, given that patients search for doctors for consultation online rather than listening to recommendations. According to Modern Aesthetics, 89% of people trust online reviews compared to word-of-mouth marketing. The Pew Research Center reviews that 30% of internet users refer to online reviews before getting healthcare services.
Increase in Search Engine Optimization
The continuous development of Google’s optimization guidelines made it necessary for digital marketers to improve their online presence. Similarly, plastic surgeons must improve their online presence, especially if they wish to keep up with the increased demands of patients.
SEO practices are comprehensive, given that they help increase the website’s visibility. Traffic increases acceptable SEO practices due to website visibility and higher ranks in search engine results.
Users rarely reach the next page on Google’s search results, while the most optimized websites appear on the first page. Moreover, with SEO practices, plastic surgeons can also identify the primary keywords that can help them optimize their online presence.
Different statistics show the importance of optimizing an online presence for any cosmetic or plastic surgery practice. Based on extensive research, Modern Aesthetics suggests that 77% of patients actively look for cosmetic surgery practices online. At the same time, 52% of patients visit websites to acquire information on plastic surgery practices.
The Future of Plastic Surgery and Digital Marketing
Online marketing is the future of advertising for health practices and institutions. According to research, around 72% of internet users searched for health information online, while 41% of consumers claim that social media helped them choose a medical treatment center.
Digital marketing provides extensive opportunities for marketers to market their businesses in the future. Similarly, plastic surgeons can market their practices with proper strategizing procedures, not to mention the insights gathered from different digital marketing platforms that they can use to improve their future market campaigns.
Furthermore, surgeons and cosmetic surgery institutions can probably statistically prepare tests based on social media websites to control future development. Research shows a dramatic increase in surgery requests by 31% due to photo sharing on social media.
These stats are on the rise and will continue to grow. Therefore, plastic and cosmetic surgeons need to expand their horizons to produce results in patients in the future. As mentioned beforehand, cosmetic surgery practices are on the rise and will further increase in the future. Different statistics depict that most people search for plastic surgery practices online.
Furthermore, with the increase of technological advancements in plastic surgery practices and digital marketing, online presence needs to evolve further. Therefore, as discussed in the article, plastic surgeons must improve their strategies and continue improving their online appearance for success.
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