Category: Content

Asset management is the organization, maintenance, and growth of tangible and intangible assets, including cash, goodwill, buildings, intellectual property, and more. It commonly refers to the firms and individuals who manage these assets and invest on behalf of others. 

Asset management is one of the responsibilities of an advisory company that helps people make the most of their assets. An asset management company, such as an investment bank, does not help individuals with just some assets; rather, it facilitates corporations, government agencies, and individuals with high net worth. 

The goal of an asset manager is to maximize the client’s assets by expanding the portfolio to profitable assets. Asset management companies are well-versed in the industry patterns of different assets, such as identifying interest rate trends to make intelligent investment decisions. 

With their expertise and insights, asset managers advise corporations to invest their finances in investments that are likely to yield the most profits, considering the client’s interests and goals. 

On the contrary, corporations cannot decide independently, as their expertise may not necessarily be in investments and asset management. Some companies are likely to have in-house asset managers who provide round-the-clock assistance. Most asset management companies work with asset management accounts. 

The investor deposits the money in the account and can use it to invest in bonds, buy stocks, earn interest, acquire mutual funds, and write checks if required. However, investment decisions are often made by the asset manager with expertise in portfolio management. 

The corporation can make the investment decision but generally relies on the advisor. However, the company charges a fee between 1% and 2.75% against the account. It provides other benefits, such as giving collateralized loans to exploit an external opportunity, making the fees worthwhile.

Choosing an Asset Management Company

Companies and wealthy individuals must carefully analyze the asset management company against specific standards before trusting it with the assets. Here are some of the critical aspects to consider before hiring the company.

Requirements of the Asset Holder

Asset management companies provide different services, such as helping a corporation manage its assets against its expenses, helping a firm improve its liquidity, aiding in financial planning, and managing asset portfolios. 

Knowing one’s needs helps one choose the right asset management company by answering a simple question: ‘What are we looking for?‘ The decision may change depending on whether one needs financial advice or wants an asset manager to manage it.

The Expertise of the Company

Every individual or corporation has different investment interests, and every asset management company has its expertise. One must assess the competence of the advisory company to determine whether it has relevant experience. Taking help from other corporations that have faced similar situations can help them decide. 

Also, the asset management company will likely have a portfolio with different clients to analyze before choosing the company. This information will help one know the types of businesses the advisor has helped in the past, allowing one to select or deselect the company based on its performance with similar companies.

Fees of the Service Provider

Knowing that assets of great value are in question, asset managers often charge higher fees than one can imagine. It is essential to ask and agree upon the fee in relation to the services provided by the advisory company. 

Asset management companies charge Various fees, such as custody fees for record-keeping, performance fees charged as a percentage of profits earned through the investment, and other hidden costs that appear later. 

Asset managers have years of industry experience to help large-scale organizations and wealthy individuals enhance their assets with efficient portfolio management.

Conclusion

In conclusion, asset management is pivotal in optimizing both tangible and intangible assets for individuals and corporations. By entrusting asset management companies with expertise in portfolio management, clients can maximize their assets while considering their goals and interests. However, selecting the right asset management company requires careful consideration of factors such as the client’s needs, the company’s expertise, and the fees charged. With asset managers’ industry experience, clients can navigate the complexities of asset management and achieve optimal portfolio performance for long-term success. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

As the world slowly emerges from intense lockdowns and workplaces begin to open, a startling trend takes shape. People are resigning from their jobs instead of returning to offices. Unsurprisingly, employees are unwilling to give up remote work entirely. However, they’ve found comfort and autonomy in working from home and would go to extraordinary lengths to preserve it to some degree.

Let’s delve deep into the reasons behind employees’ refusal to go back to the office.

Safety is a Significant Concern

Although vaccines have significantly declined infection rates and deaths worldwide, many employees still fear for their safety. Moreover, many have lost a loved one in the pandemic and thus don’t want to take any risks. A recent report by McKinsey and Company reveals that many workers now want to work from home three days a week. Furthermore, 25% said they would quit their current job if their company resumed full-in-office work.

Mental Health is Gaining Priority

Before the pandemic took the world by surprise, most organizations didn’t consider mental health essential or have any leave policies. However, COVID-19 has changed that. According to a study, almost half of American workers claim that the pandemic has adversely affected their mental well-being, and they look up to their companies for additional support. However, this unease is even greater among personnel from diverse backgrounds.

Employees Need a Better Work-Life Balance

COVID-19 has left millions dead and millions more mourning after their dear ones. It has also made workers realize that life is fragile and that they should make the most of their time with family and friends. Furthermore, around one in five employees are reported to plan for early retirement. It shows that workers’ perceptions are changing, and they would no longer prioritize their work lives over family time.

Improved Salaries are Gaining Traction

A study suggests that around 40% of employees will switch to a new company if it offers them better benefits. It shows that employees are no longer interested in working for the same compensation packages. Covid-19 has pushed millions into crippling financial crises and upended their entire lives. It’s only fair that employees don’t want to return to offices to hustle for their previous wages.

Now that we’ve discussed why employees aren’t returning to offices, let’s examine how businesses retain them.

Offer More Work-From-Home Opportunities

Workers don’t want to abandon work from home completely. They’ve found a certain comfort and autonomy in remote work. Companies must provide more work-from-home options if they’re going to retain their best-performing employees. According to research, around 73% of workers want their bosses to continue offering remote work options.

Support Employees’ Mental Health

The pandemic has taken many precious lives, and almost every other person is experiencing mild to severe mental health issues. Companies can best deal with this pressing challenge by providing their employees with mental health support. It will also enhance worker productivity and save the company money in the long run.

Consider Appraisals for the Best Employees

A significant majority of the working class has undergone crippling financial issues during the pandemic that continues to this day. As people return to offices, they need revised salary packages to sustain themselves and their families. It’s, therefore, best that employers immediately investigate changing the compensation of their best performers.

Give Credit Where it’s Due

Your employees have endured a lot during the Covid-19 catastrophe. A small gesture of appreciation can go a long way. Make your workers feel cared for by highlighting their strengths. For example, if a particular worker gives a good suggestion that yields positive results, convey it to the entire team.

Promote Star Performers

Finally, to retain more employees, you should promote the best performers to leadership positions. This way, you can keep the best talent and incentivize workers to excel further at their positions.

The Bottom Line

The pandemic has wholly revolutionized the office culture. What started as a precautionary measure has gradually morphed into standard practice. Remote work is here to stay. The sooner organizations adapt to this new reality, the quicker they can get back on their feet. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Do you want to quit your 9 to 5 job? Are you willing to be an entrepreneur? Well, it’s a nice thought, but not everyone succeeds. Millions of people quit their jobs and commence a new business, but eventually, they face failures. One of the main factors of failure is not having interest and passion in their business. It would be best if you turned your hobby into a business.

A successful businessperson or entrepreneur has a keen interest in the field where he works. It would help if you were passionate about your work. What’s your passion? It’s very simple! Your hobbies and passions are what you do after work.

For instance, traveling can be your passion if you love to travel on holidays. Writing is your passion if you love to write in your spare time. If you love to play sports on the weekends, the sport is your passion.

Passion can be anything: sports, games, activities, traveling, and so on. But the main question is, can you convert your passion into a business? Yes, you can. It’s not rocket science. If you research, you’ll find thousands of people who turned their hobby into a business.

The question is, how? It might not seem accessible, but it isn’t difficult. You can do it; all you need in the first place is consistency, spirit, confidence, and, most importantly, belief in yourself. Once you have these things, you are near your destination. However, besides these motivational factors, you must also be rational and take every step with a plan. The following are tips for turning your passion into a business.

Set a Goal

Simply converting your hobby into a business is not a goal. You need to set some important goals. It’s essential to understand why you need to start this business. Do you want to keep it as a part-time hustle, or are you willing to make it full-time?

Do you plan to quit your job immediately? Are you just going to make it along with your job? It would be best if you answered these questions with a practical approach. Keep in mind that a business without goals isn’t successful. You need to know why you decided to be an entrepreneur.

Do Research

Sometimes, business ideas based on passion can be risky. You don’t want to lose money, so you shouldn’t invest much without doing your research.

You must conduct market research to ensure your business idea is compelling. The study will broaden your understanding and help you decide whether the concept should work.

Create a Business Model

After conducting market research, you need to identify a business model. Knowing the problem and providing a solution through your product or service is easy. But it would be best if you remembered you would run your business.

For instance, you need to identify the cost of your product or service, the cost of selling your product, and the amount of money the customer will be ready to pay.

Test Your Idea

Research and business models are essential, but these are hypothetical. You can’t be dependent on these factors and invest your money.

First, test your idea. Ask potential customers if your idit piques their interest and begin with the ‘coming soon’ campaign. Initially, you can sell a limited number of products.

Develop a Business Plan

Developing a business plan is like writing one. You add all the information you collected from research, the business model, and your tests. You are set to write a business plan and begin the process.

Learn Basic Marketing

You can’t expect business success without marketing. Remember that your business potential will not work if you don’t reach your customers. It would help if you found your audience and what you offer. Marketing can help you attract more customers. It’s the only way to generate more sales.

Conclusion

You might love to play sports on the weekends, or you probably love to do bodybuilding. You might want to write creative stories or be interested in paintings or art in your free time. You can turn all these hobbies into a great business. All you need is belief and a great plan.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Digital marketing is one of the essential factors in promoting your business online. Content marketing is the backbone of this modern-day marketing, stimulating your audience’s attention to make a purchasing decision. Core content includes blogs, eBooks, and articles. However, a pillar blog is valuable content that efficiently generates site traffic.

Posting blogs or articles on your site enhances your SEO strategy and website’s health. Moreover, it helps you interact more personally with your target audience. However, most marketers make mistakes when creating content.

Marketers prefer quantity over quality. Moreover, they thrive on creating content daily because they think frequent, excessive content can help them increase traffic on their site.

Most marketers believe that blog posts and articles help increase awareness and generate only a few understandings of effective content strategies to improve the website’s ranking and stimulate a maximum number of audiences.

Creating high-quality blogs that help you achieve your marketing goals can be challenging. However, pillar blogs or content can help persuade your audience to make purchasing decisions.

What is Pillar Content?

A pillar blog is informative content that answers each question a user searches about a particular topic. Furthermore, the primary design of Pillar content is to provide value to readers and increase ranking in search engines.

Steps to Create a Highly Effective Pillar Blog

It wouldn’t be wrong to say that pillar content is a significant factor in successful content marketing. It enables your audience to spend more time on your site. Here are some essential steps to creating highly effective pillar content.

Understand your audience

Pillar content is vital for your personal or business purpose. It should also communicate your business’s alpha to omega factors, but it should still be connected to your audience’s interests.

As a marketer, if you are putting in the effort to create informative pillar content based on your business interest, you should also be concerned about the readers’ interest. Overall, to do this, you need to understand your audience. Answering the following questions can help you know your audience efficiently:

• What’s the average age of your prospects?
• Which ethnic group do your prospects belong to?
• What’s the location of your audience?
• What’s the education level of your audience?

Identify your audience’s needs

Once you understand your audience, it’s essential to understand your prospects’ most critical issues. Identifying their problems can help you create pillar topics for each post. The question is, how do you determine their needs? Some advanced research would help here.

Moreover, finding out what your audience talks about on social media would be best. However, you can make the process easier by looking at what topics other bloggers write about in your industry.

Focus on creating great content

You now understand your audience’s needs and have ideas for your content. Your next step is to create compelling and impressive content that leaves a lasting impression on your readers and encourages them to bookmark your site. Here are the tips for creating great content:

• Create an eye-catching headline
• Make a hook to grab your audience’s attention. 
• Create a story. However, you can write about how you created a podcast that the most people listen to monthly
• Write with a structure. Include bullet points, images, headers, and shorter paragraphs
• Adding fluff content won’t be successful. Moreover, do some critical research when writing your content
• Remember to add ‘takeaway‘ at the end of your content

Promote your article regularly

Your work doesn’t end after creating and publishing a pillar blog. Now, the last thing you need to do is promote your content. However, you should keep the content for your site only. Instead, it enables it to reach a broader audience. Here are the tips to boost your article:

• Link your content from your ‘About page
• Share your content in your digital network
• Share the article on social media platforms

The Bottom Line

Digital marketing is a cornerstone in online business promotion, with content marketing, mainly pillar blogs, as a potent tool for engaging audiences and driving traffic. However, high-quality pillar content necessitates understanding audience demographics and identifying their needs, laying the groundwork for insightful and captivating content creation. Furthermore, marketers can establish authority and foster meaningful connections with their target demographic by effectively addressing audience concerns and structuring content. 

However, the journey doesn’t end with content creation; active promotion across digital platforms is vital to extend the reach and maximize impact. Additionally, through strategic content promotion, businesses can enhance their online visibility and achieve their marketing goals, solidifying their position in the digital landscape and driving sustainable growth.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Essential Pricing Strategy Guide for Profitable Growth

A pricing strategy guide provides the actionable frameworks businesses need to set prices that maximize revenue while maintaining competitive advantage in their markets. This comprehensive guide breaks down proven methodologies including cost-plus, competitive, value-based, penetration, and psychological pricing approaches, supported by real-world case studies demonstrating 5-10% revenue increases through strategic implementation.

Over my 20 years as CEO of Complete Controller, I’ve witnessed countless businesses transform their profitability through strategic pricing adjustments. Working with companies across every sector—from tech startups to established manufacturing firms—I’ve seen firsthand how the right pricing strategy can be the difference between barely surviving and thriving with 25% profit margins. This guide will equip you with battle-tested frameworks for selecting and implementing pricing models that align with your business goals, plus insider insights on psychological pricing techniques that can boost sales by 24%, dynamic pricing systems that adapt in real-time, and the specific implementation steps that helped our clients achieve 20-50% revenue growth within 90 days.

What is a pricing strategy guide and how do you get it right?

• A pricing strategy guide is a comprehensive framework for setting optimal prices based on costs, competition, customer value perception, and business objectives
• Cost analysis forms the foundation by calculating production expenses plus desired profit margins
• Competitive benchmarking positions your prices strategically against market alternatives
• Value perception assessment determines what customers will actually pay based on benefits received
• Implementation roadmaps provide step-by-step action plans for testing and refining pricing models

Understanding Core Pricing Strategies That Drive Results

Every successful pricing strategy starts with understanding the fundamental approaches available to your business. Cost-plus pricing remains the most straightforward method, calculating your total production costs and adding a predetermined profit margin. For instance, an aerospace engineer producing specialty boomerangs might calculate $35 in materials and labor, then apply a 300% markup to reach a $140 selling price.

The beauty of cost-plus pricing lies in its simplicity and profit guarantee. By building your desired margin directly into the price, you protect profitability on every sale. However, this pricing strategy framework can leave money on the table if customers would willingly pay more based on perceived value.

Competitive pricing tactics take a different approach by benchmarking against rival offerings. Amazon’s automated repricing algorithms exemplify this strategy at scale, adjusting prices every 10 minutes based on competitor movements. This constant calibration helped Amazon achieve a 25% profit increase by capturing more sales at optimal price points.

When implementing competitive pricing, position yourself strategically rather than simply matching competitors. Pricing 5-15% below rivals can capture price-sensitive customers, while premium positioning requires demonstrating superior value through features, service, or brand reputation.

Mastering Value-Based and Premium Pricing Models

Value-based pricing strategies represent the gold standard for maximizing profitability, with companies using this approach seeing 5-10% higher revenues compared to cost-based models. Rather than starting with costs, this method begins with customer perception of value.

Tesla exemplifies value-based pricing by linking prices to innovation and sustainability benefits rather than manufacturing costs. Luxury brands succeed here by creating emotional connections and status associations that justify premium prices. At Complete Controller, we use structured customer surveys to quantify value perception across different service tiers, allowing precise pricing optimization.

The key to value-based pricing success involves three critical steps:

1. Identify the specific problems your product solves and quantify their impact
2. Research what customers currently spend to address these problems
3. Price at 20-30% of the total value created to maintain attractiveness

Psychological pricing techniques that convert

Psychological pricing techniques tap into subconscious decision-making patterns, with research showing that 60% of retail prices end in the digit 9. This “charm pricing” increases sales by an average of 24% by making prices appear significantly lower than round numbers.

Beyond the classic $19.99 versus $20 comparison, sophisticated psychological tactics include:

• Anchoring: Display a premium option first to make standard prices seem reasonable
• Bundle pricing: Combine products to obscure individual item costs
• Loss leaders: Price select items below cost to drive traffic and additional purchases
• Prestige pricing: Use round numbers ($100 vs $99) for luxury positioning

Geographic pricing adds another layer by adjusting for regional differences in purchasing power, competition, and local preferences. Global brands must balance standardization efficiency against local market optimization.

Penetration and Skimming Strategies for Market Entry

Penetration pricing sacrifices short-term profits to rapidly gain market share, while skimming extracts maximum revenue from early adopters before lowering prices. Netflix masterfully demonstrated penetration pricing by growing from 400,000 subscribers in 2001 to 260 million in 2024, initially offering unlimited streaming for just $7.99 monthly.

Strategy	Best Use Case	Success Example	Key Risk
Penetration	New market entry	Netflix streaming launch	Difficulty raising prices later
Skimming	Innovation/exclusivity	iPhone releases	Competition enters quickly
Hybrid	Phased rollout	Gaming consoles	Complex execution

 

The penetration approach works best when you can achieve economies of scale, have deep funding for initial losses, and face elastic demand where lower prices dramatically increase volume. Skimming succeeds with truly innovative products, strong patent protection, and customers who value being first.

Advanced Dynamic Pricing Implementation

Dynamic pricing represents the frontier of revenue optimization, with Uber’s surge pricing model balancing supply and demand in real-time. During peak periods, surge pricing increases driver availability by 35% while managing rider demand through price signals.

Implementing dynamic pricing requires three foundational elements:

1. Real-time data collection on costs, inventory, and demand patterns
2. Price elasticity testing to identify thresholds where demand drops significantly
3. Automated adjustment systems that modify prices based on predefined rules

At Complete Controller, we integrated seasonal surge pricing for tax preparation services, boosting revenue by 18% while better distributing workload across our team. The key was transparent communication about peak pricing periods, allowing clients to choose between convenience and savings.

Building your dynamic pricing infrastructure

Start with manual adjustments based on clear triggers before investing in automation. Track metrics like conversion rates at different price points, inventory turnover, and competitor movements. Once patterns emerge, codify rules for automatic adjustments within predetermined ranges.

Pricing model analysis becomes crucial here, as transaction costs can erode profits if prices adjust too frequently. Balance optimization frequency against system costs and customer confusion from constant changes.

Service-Based Pricing Strategies for Recurring Revenue

Service businesses face unique pricing challenges, particularly when establishing ongoing relationships versus one-time transactions. The most successful models align payment structure with value delivery timing and client preferences.

Monthly retainer models work best for ongoing services like SEO, accounting, or consulting, typically ranging from $1,500 to $5,000 monthly for small business clients. This predictable revenue stream benefits both parties through simplified budgeting and dedicated resource allocation.

Performance-based pricing ties fees directly to measurable outcomes like increased traffic, sales, or cost savings. While attractive to risk-averse clients, this model requires:

• Clear, measurable success metrics agreed upon upfront
• Realistic timelines for achieving results
• Minimum base fees to cover foundational work
• Detailed tracking and reporting systems

Addressing Common Pricing Pitfalls and Challenges

The race to the bottom through aggressive competitive pricing destroys profitability across entire industries. When businesses focus solely on matching or beating competitor prices without considering their own cost structure and value proposition, margins evaporate quickly.

Startups face particular challenges, often underpricing due to imposter syndrome or desperation for initial customers. Our data shows that startups pricing in the bottom quartile of their market struggle to raise prices later, with only 5% successfully implementing increases above 10% after year one.

Compliance and ethical pricing considerations

Premium pricing strategies must navigate legal and ethical boundaries carefully. Antitrust regulations prohibit collusive pricing agreements between competitors, while price discrimination laws prevent charging different customers different prices without legitimate business justifications.

At Complete Controller, we map local regulations before implementing any pricing strategy, particularly for clients operating across state lines where rules vary significantly. Transparency in pricing structure and rationale helps prevent both legal issues and customer relationship damage.

Creating Your 90-Day Pricing Transformation Plan

Success in pricing strategy requires systematic implementation rather than sudden shifts. Our proven 90-day framework guides businesses through testing, refinement, and full deployment:

Month 1: Foundation and Analysis

• Audit current pricing strategy effectiveness
• Calculate true costs including hidden expenses
• Survey customers on value perception
• Benchmark against 5-7 key competitors
• Identify 2-3 potential new models to test

Month 2: Pilot Testing and Measurement

• Launch small-scale tests with defined customer segments
• A/B test price points with 10-15% variations
• Track conversion rates, average order values, and customer feedback
• Adjust based on weekly data reviews
• Document lessons learned and refine approach

Month 3: Full Implementation and Optimization

• Roll out winning strategy across all segments
• Monitor price elasticity and competitive responses
• Establish ongoing review cycles
• Create automated tracking dashboards
• Plan quarterly strategy assessments

Building Long-Term Pricing Excellence

Effective pricing strategies for startups evolve with business growth and market conditions. What works during launch rarely optimizes revenue at scale. Successful companies build pricing expertise internally while maintaining flexibility to adapt.

The most profitable businesses treat pricing as a core competency rather than a one-time decision. They invest in tools, training, and ongoing market research to maintain optimal positioning. Regular price testing becomes standard practice, with successful tests rolling out systematically.

Creating a pricing committee with representatives from sales, finance, marketing, and operations prevents siloed decision-making. This cross-functional approach balances revenue goals with customer satisfaction and operational feasibility.

Final Thoughts

Mastering pricing strategy transforms businesses from commodity providers into value creators. The frameworks covered here—from basic cost-plus to sophisticated dynamic models—provide the foundation for sustainable profitability. Companies implementing comprehensive pricing strategies see average revenue increases of 5-10%, with some achieving 25% or greater improvements.

The journey from random pricing to strategic excellence requires commitment but delivers compounding returns. Start with one model, test rigorously, and expand based on data-driven insights. Your pricing strategy directly impacts every aspect of business performance, from cash flow to market position to long-term viability.

Ready to transform your pricing strategy and join the ranks of businesses achieving 20-50% revenue growth? The experts at Complete Controller specialize in helping companies implement profitable pricing models tailored to their unique market position. Contact us today to discover how strategic pricing can revolutionize your business performance and create sustainable competitive advantages in your market.

FAQ

What is a pricing strategy?

A pricing strategy is a methodical approach to setting prices that balances profitability goals with market competitiveness, using frameworks like cost-plus, value-based, or dynamic pricing to optimize revenue while meeting customer expectations.

How to choose a pricing strategy?

Select a pricing strategy by first analyzing your business objectives (profitability vs. market share), evaluating competitor prices and positioning, calculating your cost structure, and assessing how customers perceive your value compared to alternatives.

What is dynamic pricing?

Dynamic pricing automatically adjusts prices based on real-time factors like demand, inventory levels, competitor prices, and time of day, commonly used in industries like airlines, hotels, and e-commerce to maximize revenue.

What are value-based pricing strategies?

Value-based pricing strategies set prices according to the customer’s perceived value of benefits received rather than production costs, typically resulting in higher profit margins for unique or innovative products that solve significant problems.

How to set prices for services?

Price services by calculating your costs including time and expertise, researching competitor rates, choosing between hourly, project, or retainer models based on service type, and testing different price points to find the optimal balance of volume and margin.

Sources

• Alliai. “Pricing Strategy for SEO Agencies.” 2025. www.alliai.com/pricing-strategy
• BDC.ca. “The 5 Most Common Pricing Strategies.” 2025. www.bdc.ca/pricing-strategies
• Capital One Shopping. “Pricing Psychology Statistics (2025).” Feb 23, 2025. https://capitaloneshopping.com/research/pricing-psychology-statistics
• Data Hut. “How These 8 Brands Drove Success from Dynamic Pricing.” May 30, 2024. https://www.blog.datahut.co/post/dynamic-pricing
• HubSpot. “Pricing Strategies & Models.” 2025. www.hubspot.com/pricing-strategies
• IncRev. “Netflix User & Growth Stats.” 2024. https://increv.co/academy/netflix-users
• Indeed. “Types of Pricing Strategies.” 2024. www.indeed.com/pricing-types
• Investopedia. “Cost-Plus Pricing.” 2024. https://www.investopedia.com/terms/c/cost-plus-pricing.asp
• Metrobi. “Uber Surge Pricing: 6 Research-Backed Facts.” Nov 1, 2024. https://metrobi.com/blog/uber-surge-pricing-6-research-backed-facts
• Paddle. “Pricing Strategy Guide.” N.d. www.paddle.com/guide
• Pricefx. “Unleash Profitable Growth with Value-Based Pricing.” 2025. https://www.pricefx.com/learning-center/unleash-profitable-growth-with-value-based-pricing
• Salesforce. “Complete Guide to Pricing Strategies.” 2025. www.salesforce.com/pricing-guide
• Vendavo. “Pricing Strategy 2025.” 2021. www.vendavo.com/strategy
• Wikipedia. “Psychological Pricing.” 2024. https://en.wikipedia.org/wiki/Psychological_pricing
• Wikipedia. “Value-Based Pricing.” 2024. https://en.wikipedia.org/wiki/Value-based_pricing

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Starting a business sounds complicated, but this article will discuss steps to make it easier for you. All it takes is a little organization and a little bit of your time.

Choose a Legal Structure

Several options are available, each with advantages and disadvantages. You can choose the one that best fits your requirements.

Choose a Company Name

What meaning can we attribute to the name? The name of the company can be an effective advertisement. The name can identify your business sector, and a short name can confuse and even scare your customers.

The name should describe the product or service you offer

Take a name that will reflect your business to save potential customers time and allow them to understand your industry from the start.

The Name Must Stand Out

It is essential to differentiate yourself from the competition and allow customers to identify you as a separate brand. Choose a name that does not already exist on the market. Choose a simple name and avoid using abbreviations and acronyms.

The Name Should be Easy to Remember and Simple

Names that are easy to pronounce and write will help customers remember you. When designing your business name, think of customers.

Are You Legally Authorized to Use the Name?

The law does not allow two companies to have the same name or that the name is similar and confusing. So, it is necessary to do some online research to ensure that the name is available in your industry.

Do not hesitate to inquire about the choice and protection of your company name. Also, strive to find out the name of an incorporated company.

Register Your Company to Have Exclusivity

Register to make your business’s existence public and to make your business information accessible. Depending on your business’s legal form, several registration formalities are required. A natural person who carries on a sole proprietorship under a name that includes his family name and given name does not need to register.

Obtaining a business number with your registration allows you to communicate with the federal government if necessary. The 15 digits represent multiple accounts, such as corporate income tax, importer and exporter numbers, payroll deductions, and GST (goods and services tax). In short, the business number provides access to various government programs and services.

Your Duties According to Regulations and Permits

The business must meet specific basic requirements, and you cannot carry out a certain number of commercial activities. It is without obtaining renewable permits each year and issued by organizations or provincial and federal government ministries.

Operating permit and commercial zoning by-laws: ask your city hall for details on zoning by-laws, city operating permit, building permit, water tax, business tax, taxes, school, and real estate.

The entrepreneur must comply with the Act Respecting Labor Standards if he has employees. This act establishes rules concerning working conditions, such as minimum wages, hours of work, annual vacations, holidays, and unique leaves.

Market Research

Market research helps you make business strategies more and more effective. As a result, your business spread fast globally, and your arrow of business policy shot strike with full effect. It means there will be a minimum chance of policy failure.

The question comes to mind: how do you research a market that can help your business in the marketing journey? First, search what is happening in the market, find out market prices, see what your competitors are doing, etc. It will help you in working according to market requirements and standards. You can’t deny that businesses get quick and extensive leads due to their different policies, products, and services. Also, you will have the potential to compete with your competitors. With market research, you will also learn the behavior of your audience, which will help you reply to their queries.

Conclusion

In conclusion, starting a business may seem daunting, but it can be made more manageable with proper organization and dedication. This article has outlined several steps to simplify the process and set your business up for success. By following these steps and investing time and effort into careful planning and execution, you can increase the likelihood of your business’s success. Remember to stay adaptable and responsive to changes in the market and continuously evaluate and adjust your strategies to maintain competitiveness and achieve your business goals.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Come to think of it, nobody has experience starting their business for the first time. The experience comes from a constant struggle in which you transform your startup into a business giant. More importantly, the experience will help you take more risks that can provide exceptional results.

Looking back on different operational businesses, I see they started as inexperienced entrepreneurs who were scared to take even a single step. Now, you look at them and see remarkable people telling their entrepreneurial stories to the world. In other words, you don’t need experience to start a business but the competence to do so. So, do you want to know how you can create a company without prior experience? Then read below.

Commit Yourself to a Business Solution

Before you even think about starting a new business, you need to carefully analyze the business solution you will offer. Remember, it’s not a pet idea; you want this business to become your livelihood, so research thoroughly.

Moreover, you must consider various factors, such as geographical significance, demands, etc. For instance, you cannot start a business selling warm clothes when it doesn’t even snow in your location. Since you’re just starting, focus on the trending issues faced by people and devise creative solutions to resolve them.

Don’t Rush on Choosing Your Industry

If you know what you’re doing, there are many industries to choose from. Let’s not forget that you’re into this thing. Thus, it would be best if you crossed off any industries with numerous regulatory prerequisites or that require hiring professionals who ask for a hefty salary and many benefits.

With the Internet being various startups’ first-choice business operations manager, focus your business outcomes on technology. Since it doesn’t require much workforce to begin with, nor does it have regulatory operations to fulfill, it’s a win-win situation, considering the lack of experience and a business mindset.

Free Resources are the Tools You Need

As we talk about the Internet being your operational business manager, you can use many tools. The best part is that those tools are free and easily accessible. For instance, social media is the word of mouth you need to market your business in today’s fast-paced business world.

Moreover, it’s not just tools you can use; the Internet has all the videos and articles you can see. The people who stood before you know what is necessary to survive and flourish in today’s world of business. It’s up to you how you make the most of the free resources in your dream of having your own business.

Don’t Hesitate to Ask for Help

Whatever you try, you cannot save money by letting your business starve of the professional touch it needs. In other words, you cannot always rely on the Internet to do your work. There will come a time when you need to hire help, so don’t hesitate to do so.

Hire social media managers, business development specialists, finance officers, and so on to keep your business in check. Remember that you don’t have enough experience to handle crunch situations independently. Thus, with these professionals, you can see through the incoming threat for better business outcomes.

Conclusion

In short, it’s not the experience that will help you initiate a successful startup; it’s your approach. Sound decision-making capabilities, thorough research, and a business mindset can be essentials that can make or break your business’s success.

Also, remember that running a business is like learning along the way. So, whatever situation you’re up against, face it openly and surpass it. If you and your business can handle this, then rest assured that you will see success soon.  

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Direct and immediate employee communication in the business sector is a complex undertaking. Your employees’ loyalty and satisfaction depend on the accurate and clear exchange of information. If your employees are clueless about your expectations, they can never contribute to organizational success as you want.

In today’s rapidly changing business environment, I cannot stress enough the importance of communication with employees. Ineffective communication in a professional setting affects the employee’s experience, can cause severe financial losses, and negatively impacts morale at the workplace.

Here are ways to improve communication with your employees in a professional setting:

Assessing the Current Method of Communication

You need to assess your current efforts before you can improve internal communication. As a leader and key decision-maker in your organization, you should understand how important it is to avoid making costly mistakes and why everyone needs to be on the same page.

Ask questions like, are there any obvious communication gaps that result in mistakes? Take a detailed inventory of what works with your staff and what doesn’t.

Streamline Communication Channels

When working in the business sector, you need to follow protocols. Once you have finished assessing your current communication methods, don’t forget to see if there are ways for you to streamline your channels.

Communication must be simple, but it can quickly become complicated and convoluted. If you ensure that communication is secure and confidential, there are always ways to eliminate unnecessary, time-consuming steps that can be confusing.

Mobile Communication

Today, pagers are considered a mandatory means of communication in healthcare facilities. While pagers may seem effective for alerting people, they are not always the most practical when conducting two-way conversations.

Similarly, workers in other organizations aren’t huge fans of emails. Therefore, using a mobile team communication app, you can always encourage bottom-up, top-down, and peer-to-peer communication.

Establish a code of conduct if you’re worried about professionalism. Design policies that can keep your expectations clear from your employees without worrying about issues such as time management.

Giving Voice to Your Employees

Frustration among employees in the professional setting is common, especially when they don’t feel acknowledged. Communication improves when employees have a voice, and their input is valued.

As a leader, your primary responsibility is to create an atmosphere of professional courtesy where every employee can speak and express their wants, needs, and concerns. When employees do not feel heard, good communication comes to a halt.

Regular One-on-Ones

Even if you follow an open-door policy, some of your employees might feel more comfortable talking to you privately. Whether once a week or monthly, develop a habit of conducting a one-on-one meeting with your team members and listening to their concerns. Not only will this help you engage better with them, but it will also develop trust.

Having a one-on-one meeting is not something you should follow strictly. It’s just a way for you to set your priorities, set your short-term goals, and find out what bothers them and what they expect from you.

One-on-one meetings also allow you to get to know your employees on a personal level. The best part about communication is that it connects people and helps them connect. When you try to get to know your team, it allows them to get to know you and eventually trust you.

Keep Taking Feedback

Regardless of what business you’re running, feedback is essential. If you think your employees are not meeting their objectives, give feedback rather than plan to replace them. Giving employees constructive feedback allows them to understand how you judge their performance and gain more insights into their mentality.

Taking feedback is an effective way for your employees to respond. Remember, feedback is not a way for your team to defend themselves or justify their behavior – it’s a way for you to learn their perspectives on a particular matter. Turn feedback into a discussion if possible. It will allow you to find solutions to issues faster.

Endnote

These simple actions will set solid precedence, and your employees will likely follow the same practices when working with customers and coworkers. Regarding communication, make sure your solutions are scalable, flexible, and affordable. We hope this article helped you understand how effective communication can help your employees work better.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Since the advent of this field as an academic subject, HR gurus have laid out the best HRM practices. Those practices have been a proper guideline for every organization’s HR professionals and managerial staff. An HR department is an underrated department of an organization. Many entrepreneurs and employees still don’t consider HR a critical department. They fail to see its importance. However, the question arises here: What is HRM’s significance? Here are a few essential HRM practices discussed.

Hiring the Right People for the Right Job

One of the most vital parts of an HR department is the hiring phase, which is carried down and serves a crucial role in organizational development. Only organizations prosper in the long run if they have the right people hired and a broad workforce. If the HR department of an organization can employ the right people for the right task, they might add a lot of value to the organization. The hiring procedure must be selective; it cannot be random. The interviewers should be able to see right through a person’s work abilities and commitment level. Only talented hiring can provide growth, balance, and stability to the organization.

Employee Security

The essential practice of HR management is providing security to an organization’s employees. Life is unpredictable, and so are work conditions. However, the HR department should be capable of foreseeing any uncertain or mildly certain future events and should have created a backup solution for the entire organization’s workforce. No employee should go through a challenging phase due to an event they weren’t responsible for committing. So, employee security is yet another critical HRM practice.

Effective Teamwork

HR departments are responsible for keeping all the other departments together. They should be able to induce the ambition of self-management within the organizational workforce and increase the self-management ability and effectiveness of other teams. Teamwork is the key to success for almost every organization. People indeed have different mindsets and may even differ in their choices under ordinary circumstances, but they work towards a common goal in a team. A good HRM practice is to keep teams together and practical.

Ease of Access to Information

One of the core HRM practices, or rather principles, should be transparency throughout the organization. You should reveal all the information from the top management level to the middle to lowest tiers to all. The HR department should monitor this practice. It is essential because it increases the levels of trust among all the employees.

Management Style: Open Book

Sharing data about agreements, deals, new customers, the executives’ destinations, organization strategies, individual worker information, and so forth guarantees that the workforce is as eager about the business as the administration. It helps settle on individuals intrigued by your vital choices, adjusting them to your business goals. Be as open as possible. Worker self-administration entryway, supervisor online, and so on are a few instruments accessible today to rehearse this style.

Bonuses Based on Performance

Granting rewards or remembering a variable segment for pay can be both a motivating force and a disappointment, depending on how it is directed and conveyed. Rewards must be structured so that workers comprehend no payout, except if the organization hits a specific degree of productivity. Different standards could be the group’s prosperity and people’s execution. It is helpful for representative maintenance moreover.

Conclusion

In conclusion, HRM practices are crucial in shaping organizational success and fostering a positive work environment. HR departments are instrumental in driving organizational growth and stability, from hiring the right talent to ensuring employee security and promoting effective teamwork. Transparency and open communication are essential principles that HR professionals should uphold to build trust and alignment within the workforce. Additionally, implementing performance-based bonuses can serve as both a motivator and a tool for retaining top talent. By embracing these HRM practices, organizations can create a culture of excellence and achieve long-term success.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

A credit score is a three-digit number that can help an institution evaluate your credit history and estimate the risks of lending money or extending your credit. Credit bureaus collect all this information. Credit bureaus are credit reporting agencies that gather and research credit information of a person and sell it to creditors for a fee so that they can make decisions about who’s eligible to be granted a loan and who’s not.

In the US, three major credit bureaus, Equifax, Experian, and TransUnion, track this information. Based on your credit history, they assign you a specific credit score. These credit scores are significant in predicting whether you’ll be getting the loan or not. Credit bureaus don’t decide whether to grant you the loan; they only collect and analyze your information. This decision depends on the lending organization.

Your credit score is calculated based on your payment history, length of credit history, recently opened bank accounts, types of credit in use, and the amount of credit you owe. Once your credit score is active, it decides whether you’ll get a loan and how much the interest rate is. Companies can even evaluate it for insurance rates, Landlords, and prospective employers. However, a problem in any of the abovementioned areas will lower your score.

You can also increase your credit score; it’s not a fast process, but it can gradually lead towards progress! There are no quick fixes, but you have to manage them responsibly. For example, paying bills on time can reduce your debt load. Here are the three ways to increase your credit score:

Prepare a Credit File

You must have some active credit accounts, or you could open some credit accounts that report directly to the major credit bureaus because most credit lenders, banks, and financial institutions report to these significant bureaus. If your credit score is low, you will have a good impression as a borrower; you can start with secured cards or credit builder loans. Also, if you plan on enhancing your already good score, you can use a rewards credit card; it doesn’t have an annual fee. Being added as an authorized user on someone else’s credit card can also be helpful, only if they use their card responsibly.

Never Miss a Payment

Your payment history is one of the most crucial aspects informing your credit scores; this includes information on selected accounts such as retail accounts, loan installments, mortgages, etc. They may also go for certain public records, such as bankruptcies and foreclosures. How many one-time items on file are due, and for how long?

A long history of on-time payments will help you accomplish the perfect credit score. To achieve this, ensure you don’t miss any loan or credit card bills by more than 29 days. Payments more than 30 days late report to the credit bureau, which can lower your credit score.

As long as you are careful not to overdraft your bank account, you can also set up an automatic payment method for the minimum amount due or subscribe to reminders via e-mail or text. This will help you avoid missing a payment. If you have trouble paying a bill, discuss it right away with your credit card issuer for the available options.

Don’t Resort to Just One Type of Credit

A credit score is calculated on the number of new credits, including the number of new accounts and the percentage of new accounts versus the total number. The number of recent credit inquiries, except for promotional questions, is also considered, including the ages of new reports and their credit inquiries. The remaining part of your credit score comprises the type of credit you use, such as credit cards, mortgages, auto loans, etc.

For example, having only one kind of credit, just credit cards, can negatively influence your credit score. Using a variety of credit types can improve your score because it makes you an experienced borrower.

Conclusion

In conclusion, understanding your credit score is paramount in navigating the world of borrowing and financial transactions. Your credit score encapsulates your credit history and is critical in determining your eligibility for loans and credit extensions. While credit bureaus like Equifax, Experian, and TransUnion compile and analyze your credit information, it’s important to note that they don’t make lending decisions themselves; lending organizations utilize this data to assess risk.

Factors such as payment history, length of credit history, types of credit in use, and credit utilization all contribute to your credit score. Improving your credit score requires diligent effort, including maintaining active credit accounts, ensuring timely payments, and diversifying the types of credit you use. By adopting responsible credit management practices, individuals can gradually enhance their creditworthiness and pave the way toward achieving their financial goals.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.