Future-Proof Your Brand: Strategies for Lasting Success

Future-proof your brand by developing adaptive strategies that maintain relevance, competitive advantage, and customer loyalty despite rapidly changing markets, technological disruptions, and evolving consumer expectations. This comprehensive approach combines strategic planning with operational flexibility, allowing businesses to thrive through uncertainty while preserving their core identity and values.

Over two decades of building Complete Controller into a cloud-based financial services powerhouse, I’ve witnessed firsthand how market disruptions can either destroy established brands or propel adaptive ones to new heights. The stark reality: leading global brands average 93 years old, with 43% exceeding a century of operation—yet 40% of rebranding efforts fail to deliver positive ROI. This article reveals the battle-tested strategies that separate enduring brands from those destined to become cautionary tales, offering practical frameworks you can implement immediately to build resilience, adaptability, and sustainable competitive advantages.

What does it mean to future-proof your brand?

• Future-proofing your brand involves developing adaptive strategies that maintain relevance and competitive advantage amid constant change
• Core brand identity must remain stable while products, services, and messaging evolve with market shifts
• Smart brands anticipate technological disruptions and changing consumer behaviors rather than merely reacting
• Financial resilience and operational agility create foundations that withstand economic uncertainty
• Sustainable competitive advantages compound over time, making displacement increasingly difficult

Building an Adaptive Brand Foundation While Maintaining Core Identity

Creating a future-proof brand requires establishing foundations both rock-solid and flexible enough to bend without breaking. This paradox challenges modern businesses to remain true to their essence while continuously evolving to meet changing market demands.

Your brand’s core identity encompasses fundamental mission, primary values, and unique value proposition—elements remaining constant regardless of market conditions. These foundational elements serve as your North Star during change, ensuring every adaptation strengthens rather than dilutes your brand’s essence.

Establishing immutable brand values

Developing lasting brand values demands deep introspection about what your business truly stands for beyond profit generation. These values should reflect authentic beliefs remaining relevant regardless of technological advancement or market evolution.

Companies like Patagonia demonstrate this principle by building their brand around environmental stewardship—a value becoming increasingly relevant over decades of growing environmental consciousness. Their commitment transcends marketing messages, influencing every business decision from supply chain management to product development.

Creating flexible brand expression systems

While core values remain fixed, successful brands develop modular systems for expressing identity across different touchpoints and market conditions. This includes:

• Brand voice guidelines adapting to platforms while maintaining consistency
• Visual identity systems evolving without losing recognition
• Messaging frameworks addressing different segments without compromising authenticity
• Product offerings expanding while reinforcing core brand promise

Leveraging Digital Transformation for Long-Term Brand Resilience

Digital transformation fundamentally reshapes how brands create, deliver, and capture value in the modern economy. Forward-thinking companies use digital technologies to create entirely new ways of engaging customers and delivering value beyond simple efficiency improvements.

Statistics reveal sobering realities: between 70-90% of digital transformation initiatives fail, with only 16% of organizations successfully improving performance and maintaining changes. However, small organizations with fewer than 100 employees are 2.7 times more likely to succeed than companies exceeding 50,000 employees—proving agility often trumps resources.

Implementing AI-driven customer personalization

Artificial intelligence has evolved from buzzword to practical tool for creating personalized customer experiences at scale. Modern AI applications analyze behavior patterns, predict preferences, and deliver customized experiences impossible to achieve manually.

The key lies in implementing AI systems enhancing rather than replacing human judgment. Successful implementations create hybrid approaches combining technological efficiency with human insight, allowing brands to scale personalization while maintaining authentic connections.

Building data-driven brand strategies

Successful digital transformation requires sophisticated capabilities for collecting, analyzing, and acting on customer data. This involves creating systems tracking customer behavior across multiple touchpoints, analyzing trends and patterns, and translating insights into actionable strategies.

Data-driven brands use these insights beyond marketing optimization, informing product development, customer service improvements, and strategic planning. The most effective approaches balance comprehensive data collection with privacy respect, building trust through transparent data practices.

Cultivating Consumer Trust Through Authentic Brand Evolution

Trust represents the most valuable currency in modern business, yet remains among the most fragile assets any brand possesses. Research reveals a significant disconnect: 79% of business leaders believe customers trust their brand, but only 52% of consumers actually report that trust.

Maintaining trust during brand evolution requires careful balance between change and consistency. Customers need evidence of growth and improvement without feeling abandonment of qualities initially attracting them.

Developing crisis-proof communication strategies

Every brand faces crises, but preparation and response quality determine whether challenges strengthen or weaken customer relationships. Effective crisis management begins before problems arise through:

• Established communication protocols for various scenarios
• Pre-approved messaging frameworks maintaining brand voice
• Trained spokespeople responding quickly and appropriately
• Regular crisis simulation exercises testing response systems

Building transparent stakeholder relationships

Modern consumers expect unprecedented transparency from supported brands. This extends beyond marketing messages to include business practices, supply chain management, environmental impact, and social responsibility.

Brands proactively sharing information about operations, challenges, and improvement efforts often build stronger relationships than those communicating only when forced. Transparency builds trust through vulnerability, showing human sides of corporate entities.

Creating Sustainable Competitive Advantages Through Innovation

Innovation represents the lifeblood of future-proof brands, requiring more than simply developing new products or services. Effective innovation strategies focus on creating sustainable competitive advantages becoming stronger over time.

Apple’s transformation from failing computer company to global consumer electronics leader demonstrates systematic innovation combined with brand consistency. Their expansion beyond computers to create iPod, iPhone, and iPad maintained consistent brand identity focused on innovation and user-friendly design.

Implementing systematic innovation processes

Sustainable innovation requires systematic approaches rather than random experimentation. This involves:

• Structured processes for identifying opportunities
• Evaluation frameworks assessing potential solutions
• Implementation systems scaling successful innovations
• Feedback loops incorporating learning into future efforts

The most effective systems balance creativity with discipline, encouraging bold thinking while maintaining focus on customer value creation.

Building innovation-supporting culture

Innovation flourishes in cultures encouraging experimentation, tolerating failure, and rewarding creative thinking. Building such cultures requires intentional effort changing organizational systems, reward structures, and communication patterns.

Leaders must model innovative behavior while creating safe spaces for employees proposing and testing new ideas. This cultural transformation often proves more challenging than technological change but delivers greater long-term impact.

Adapting to Evolving Consumer Expectations and Market Dynamics

Consumer expectations continue evolving at accelerating pace, driven by technological advancement, generational changes, and shifting social values. Customer loyalty statistics show concerning trends: 69% of consumers report brand loyalty in 2024, down from 77% in 2022.

Future-proof brands develop sophisticated capabilities for identifying, understanding, and responding to changing expectations before they become universal demands. This requires combining quantitative data analysis with qualitative customer insight gathering.

Mastering predictive consumer analysis

Understanding future consumer behavior requires sophisticated analysis of current trends, generational preferences, and emerging social movements. Successful brands combine:

• Behavioral data tracking across touchpoints
• Generational cohort analysis identifying emerging preferences
• Social listening programs monitoring sentiment shifts
• Predictive modeling forecasting future demands

Developing rapid response capabilities

Market conditions change quickly, requiring brands to adapt strategies and operations with minimal delay. This demands building organizational capabilities for rapid decision-making, flexible resource allocation, and quick implementation of strategic changes.

Companies developing these capabilities often discover competitive advantages extending beyond crisis response, creating organizational agility benefiting all operations.

Building Long-Term Brand Success Through Strategic Partnerships

Strategic partnerships offer opportunities expanding capabilities, reaching new markets, and creating innovative solutions impossible to develop independently. Modern partnerships extend beyond traditional vendor relationships to include collaborative innovation and shared platform development.

Effective partnerships align strategic objectives while combining complementary strengths creating value for all parties involved. Success requires careful partner selection, clear governance structures, and aligned success metrics.

Identifying high-value partnership opportunities

Successful partnerships begin with clear understanding of strategic objectives and honest assessment of capability gaps partnerships could address. This involves:

• Analyzing your value chain for enhancement opportunities
• Identifying areas where partners add unique value
• Evaluating potential partners based on strategic fit
• Assessing cultural alignment beyond transactional benefits

Creating win-win partnership structures

Sustainable partnerships require structures creating value for all participants while advancing individual strategic objectives. This involves developing shared success metrics, establishing clear roles and responsibilities, and creating governance processes facilitating collaboration while protecting individual interests.

The most successful partnerships evolve beyond contracts into true strategic alliances, creating competitive advantages neither party could achieve independently.

Final Thoughts

Future-proofing your brand demands more than predicting trends—it requires building capabilities and mindsets necessary to thrive regardless of emerging changes. After two decades helping businesses navigate uncertainty through Complete Controller, I’ve learned resilient brands share common characteristics: they maintain clear core values while embracing change, invest in relationships over transactions, and view challenges as differentiation opportunities.

The strategies outlined require commitment and consistent execution but create compounding advantages strengthening over time. Companies with strong financial foundations and adaptive strategies consistently outperform those focusing solely on short-term optimization. Your brand’s future success depends on decisions made today—choose wisely and act decisively. Connect with our team at Complete Controller to discover how comprehensive bookkeeping and financial management services provide the solid foundation every lasting brand needs.

Frequently Asked Questions About Future-Proof Your Brand

What does it mean to future-proof your brand?

Future-proofing your brand means developing strategies helping your business maintain relevance, competitive advantage, and customer loyalty despite changing markets, technology disruptions, and evolving consumer expectations.

How often should I update my brand strategy?

While core brand values should remain consistent, review and potentially update brand expression, messaging, and strategies quarterly, conducting comprehensive brand audits annually to ensure continued relevance.

Can small businesses effectively future-proof their brands?

Yes, small businesses often have advantages in brand future-proofing due to agility and quick decision-making abilities. Focus on building strong customer relationships and maintaining financial health while staying adaptable.

What role does technology play in future-proofing a brand?

Technology serves as both tool and disruptor in brand future-proofing. Smart brands use technology enhancing customer experiences and operational efficiency while staying prepared to adapt when new technologies change market expectations.

How do I balance brand consistency with the need to evolve?

Maintain consistency in core values, mission, and fundamental brand promise while allowing flexibility in expressing these elements through messaging, visual identity, products, and customer experience approaches.

Sources

• Aqomi. “8 Must-Read Case Studies on Brand Transformation.” 2024. https://aqomi.com/8-must-read-case-studies-on-brand-transformation/
• Agility PR. “9 insights on creating brand differentiation: Strategies to stand out.” 6 July 2023. https://www.agilitypr.com/pr-news/public-relations/9-insights-on-creating-brand-differentiation-strategies-to-stand-out/
• Amra & Elma. “BEST REBRANDING CAMPAIGN STATISTICS 2025.” 2025. https://www.amraandelma.com/rebranding-campaign-statistics/
• Bernstein Crisis Management. “Brand Crisis Management: Protecting Your Reputation.” 17 Oct. 2023. https://www.bernsteincrisismanagement.com/brand-crisis-management-protecting-your-reputation/
• Boston University Business Review. “The Prevalence of Longevity Among Leading Brands.” 2014. https://www.bu.edu/bhr/2014/10/01/the-prevalence-of-longevity-among-leading-brands/
• Brand Iron. “How to Future-Proof Your Brand in a Rapidly Changing World.” 2 May 2025. https://brandiron.net/how-to-future-proof-your-brand-in-a-rapidly-changing-world/
• CDP.com. “Data Privacy Statistics: Consumer Trust & 1P Data Trends.” 2025. https://cdp.com/basics/data-privacy-statistics-brand-trust/
• ChicoBag. “Sustainable Branding Impact To Engage With Customers.” 25 June 2024. https://www.chicobag.com/articles/sustainable-branding-impact/
• Contagious. “How to keep a long-term positioning fresh.” 8 Oct. 2024. https://www.contagious.com/iq/article/how-to-keep-a-long-term-positioning-fresh/
• Cropink. “50+ Digital Transformation Statistics: Growth, Spending & …” 2025. https://cropink.com/digital-transformation-statistics/
• Expensify Blog. “12 ways to future-proof your business.” 15 Dec. 2023. https://use.expensify.com/blog/future-proof-business-strategies/
• Farinella. “Adapting Your Branding Strategy to Drive Growth.” 22 May 2023. https://farinella.com/adapting-your-branding-strategy-to-drive-growth/
• Huddle Creative. “Digital Transformation in Branding: 6 Tips.” 4 Mar. 2024. https://www.huddlecreative.com/blog/digital-transformation-in-branding-6-tips/
• Innov8rs. “Future-Proofing Through Core Innovation: Principles and Practices from lululemon.” 3 June 2025. https://innov8rs.co/news/future-proofing-through-core-innovation-principles-and-practices-from-lululemon/
• Insight7. “Data-Driven Branding: 8 Strategies for Success.” 27 July 2024. https://insight7.io/data-driven-branding-8-strategies-for-success/
• Metaka Branding Studio. “Brand Longevity.” 1 Jan. 2024. https://www.metakamfm.com/blog/what-is-brand-longevity-and-4-ways-to-achieve-it/
• Ramotion Agency. “Brand Evolution: History, Advantages & Examples.” 22 Mar. 2024. https://www.ramotion.com/blog/brand-evolution/
• Research World. “The Brand Scorecard Framework: Diagnosing Performance, Predicting Potential.” 8 Feb. 2022. https://researchworld.com/articles/the-brand-scorecard-framework-diagnosing-performance

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Reviewed By: Brittany McMillen

Brittany McMillen

Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.

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Since Six Degrees, the original social network, social media has gone a long way. Before 2005, everyone on Facebook and LinkedIn was enraged. Later, social media platforms such as Twitter, Snapchat, Myspace, Instagram, YouTube, Pinterest, Google Plus, and others arose to accommodate the rising need for individuals to connect.

Companies then discovered that social media was also a good location for opportunities, and social media marketing was born. Most social networks improved their systems in 2017, adding new features, chances for brands, and customer preferences.

The usage of storytelling, shopping, chatbots, and other artificial intelligence concepts are just a few of the clever updates that have made these sites more helpful. On the other hand, entrepreneurs find it harder to interact with their consumers as the number of customers on social media continues to fall entirely. Various tools are available to help you automate your social media marketing.

 

Systeme.io

While many social media marketing automation tools on this list help you engage and attract potential customers to your brand, most have no way of automating how you drive social media traffic. It is a valuable step in marketing, and with social media Systeme.io, it is an opportunity.

The solution gives an easy-to-use funnel builder that lets you build a funnel in a few minutes while it can rest. For example, you can integrate your payment system into your member website and your mailing list into the funnel. Automate your funnel steps and trigger email sequences to ensure that potential customers from social media traffic are sufficiently engaged and moved through a natural funnel.

Unlike most of the other options in this list, Systeme.io is a marketing automation platform that efficiently oversees the traffic aspect of your social media marketing campaign. For example, Systeme.io offers a website builder, email marketing automation, and sales funnel automation. Using the tool, you can even place automated rules for each element on your site. So, this tool manages the traffic conversion aspect of social media marketing effortlessly.

 

Sprout Social

Consider Sprout Social if you are searching for a comprehensive social media kit solution with many valuable features. You may use it to plan articles, track keywords, identify influencers, find mentions, and analyze data, among other things.

Those interested in social media marketing may find the tool handy as well. Unlike Buffer, Hootsuite, IFTTT, Socedo, and others, Sprout has fewer social platforms supported.

Sprout Social is a simple-to-use, low-cost social media platform that caters to small businesses, agencies, and corporations. Despite this, it is one of the most effective platforms for coordinating and distributing activities due to its multi-level access, including lower-level team members. Even individuals with content issues can assist in the printing of paragraphs that will spark online discussions. There is a free trial period, and no credit card information is necessary.

 

HootSuite

Hootsuite is a simple but effective social media management program that allows you to plan posts on time for distribution across many platforms. This application, which has over ten million customers, will enable users to manage their social profiles from a single dashboard.

Around 35 social media Services, including Twitter, Google+, Facebook, LinkedIn, Instagram, and others, are fully integrated. Google Analytics is also supported.

This application gives you real-time information on your social media activity, such as when your business is referenced and precisely what was said. It can assist you in understanding what customers desire and avert a problem. The statistics area allows you to determine the optimal time to post content and provide detailed results.

Despite its many capabilities, Hootsuite is affordable and ideal for typical social media marketers. Even with a small team of marketers, you will be able to identify, plan, manage, and report on social media material far more quickly with it. Before selecting a plan from the available options, beginners can take advantage of the free trial period.

 

Buffer

Buffer is the best social media organizer for everyone who manages many social media accounts and a lot of material. This application works similarly to Hootsuite regarding scheduling, but the best part is that they have enough analytical data to recommend the optimal time to post content!

It does not end there, though: Its analytical technique gives you valuable information about how your social media efforts compare to those of competitors.

They also provide significant advantages in automation and user experience, making it simple to add material to it, especially when using a browser extension. A panel directs you on what to fill in next, such as a description, an image, which social networks to publish, and when to deliver the post.

The user interface is simple and contains only the toolkits that are required. Buffer is updated regularly to retain the ever-changing social media demands.

Customers can pick from different price packages based on their requirements. The Buffer is accessible for Windows and mobile devices (iOS and Android) and for individuals constantly on the move.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Before starting conversion rate optimization:

1. Calculate your conversion rate by dividing your total conversions by your total page views.
2. Collect and analyze page visitor data as a reference, looking for an area to improve.
3. Update an underperforming element of your page and test A/B in the new version.
4. Review it once you’ve collected enough data to determine if the change has improved your conversion rate.
5. Repeat this process to increase conversions continually.

1. Calculate your current conversion rate

The conversion rate is the percentage of website visitors performing the desired action on your page. It’s calculated by dividing your number of conversions by page views. For example, if a company’s conversion point is event registration, it is the proportion of how many people register for the event and how many visit the site. Let’s say a page gets 1,000 views or visits per week and 51 registers for the event on average. It equates to a 5.1% conversion rate.

2. Collect and analyze data

The first step in conversion rate optimization is collecting and analyzing visitor and page engagement data. To do this, you’ll need to set up website analytics, such as Google Analytics, which tracks the actions of visitors to your website. Once this is set up and a considerable amount of data has been collected, you will assess and analyze the data to determine which conversion elements need further improvement.

3. Choose a metric to improve and create a variation

After analyzing your website visitor data:

1. Determine which metric performs the worst and focus on initial conversion rate optimization.
2. Identify which features/functions are directly related to this metric – such as page design, messages, graphics, offer, or CTA – and select one to update.
3. Create a copy of the page and make changes to the document so you can test it in the original version and determine which performs best.

4. A / B test pages

In CRO, A/B testing is an experiment that runs two web page versions simultaneously to determine which captures the most conversions. You must test all updated pages against their original version, and only one element must be changed at a time to show its impact on conversion rates definitively. To run your own A / B testing, set up an A / B testing tool, define test parameters, and collect and analyze data.

5. Repeat the CRO process

Conversion rate optimization should be repeated to increase your conversions continually. Start the CRO process again after selecting a variation with a higher conversion rate. Analyze the page based on a new metric, create a new interpretation to test, set up an A/B test, and examine the resulting data. Finally, deploy successful changes to the live site, discard failed tests, and start again.

The Best CRO Tools

The best CRO tools allow companies to increase their conversion rate quickly and cost-effectively with little effort. It includes comprehensive data and testing platforms like Freshmarketer, landing page creators like Leadpages, and website speed tests like Google PageSpeed ​​Insights.

Here are the top CRO tools:

• Google analytics:

Google Analytics provides free visitor data, including the number of website visits, page views, bounce rate, visitor location, and more. It is available for free and is the global standard in website analytics.

• Mixpanel:

Mixpanel is another analytics tool often used in conjunction with Google Analytics. It breaks down data, making it more digestible and easier to understand, allowing users to get quality information from complex data.

• Google pageSpeed insights:

It is a free tool from Google that tests and ranks websites based on their loading speed. Speed matters because if your page loads very slowly, many users will leave before seeing it.

• Leadpages: 

Leadpages are landing page builders that allow companies to create effective landing pages with optimized conversion elements such as forms and buttons. Plans start at $25 a month. Learn more about Leadpages.

• Freshmarketer: 

Freshmarketer is a complete CRO platform that allows companies to optimize conversion rates with CRO-specific tools, including data analysis capabilities, dynamic heat maps, and A/B testing modules. Learn more about Freshmarketer.

• Lucky orange:

Lucky Orange is a conversion funnel tool that allows businesses to track website visitors and their journey through the sales funnel. It automatically logs site visitors’ journeys from the first visit to the final purchase, creates heat maps to show where they click and provides analytics on specific page elements, such as form analytics. You can try Lucky Orange with a seven-day free trial.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Your service or product can be excellent, but the number of deals you close or the number of items or services sold determines the success of your business. The quality is irrelevant if no one is ready to pay for it.

A Free Business Page on Facebook

Have you just set up a business, or are you considering doing so? One of the things you then need to think about is marketing your new business and how you should be seen online.

You should get a free business page on Facebook. You get the company page on Facebook via your private Facebook page. You will then administer your new company page on Facebook just as you can with your profile. Be sure to share your new page with all your friends to get a good start on Facebook.

Own Website

Of course, you should also have a website so potential customers searching for you on Google can find you. You put the information on your website to have the best possible position to rank well on Google keywords your customers are looking for. Feel free to read this content marketing guide if you want to delve a little into making it appear on Google.

There are 50 million searches per day on Google. If you do not have a website about your company, you will be missed by potential customers looking for your online business. Instagram is another “new media” besides Facebook that may be worth seeingis. It is free to start an Instagram account, and you market yourself by publishing photos you suggest taking with your mobile phone.

The Market For You on Facebook and Via Google Adwords

If you have a small marketing budget, it may be worthwhile to try advertising via Facebook or Google Adwords. On Facebook, you can choose whether you want more visitors to your website and your Facebook page or if you want to build knowledge about your startup company by getting as many views of your ad as possible. On Adwords, if you buy keywords like your ad, you end up in one of the places 1-4 above the organic search results.

In other words, you will be at the top of the results when someone Googles for a keyword you are advertising. At Adwords, you pay per click. The prices vary depending on your area’s industry, competition, and profitability. You can set a limited budget with Facebook and Adwords so that you do not waste any more money you have set aside for advertising.

Reward Customers Who Bring New Customers

To set up a reward system that provides consumers who promote your service or product some form of an award as a thank you for your assistance. It does not have to be expensive, but I guarantee the buyer will enjoy it. There is an alternate approach for continuing the track of delighted customers who refer others to become customers.

Contest Organization

It is a highly cost-effective method for marketing your service or product. The cost you have is what you spend for the prize you offer the winner, and it did not become that expensive when you beat it on the number of consumers who came into your store or visited your website. Ensure the award is appropriate for your target audience and appealing enough to encourage participation in the competition.

For example, a contest may also be a fantastic approach to persuade people to come to your business during a regular advertisement in the local newspaper. Customers are encouraged to compete, and they should have purchased something by the time they return. There are plenty of platforms available over the internet to arrange such contests.

Market Other Products During a Sale

It is an intelligent technique to generate additional sales if you can fit in a suggestion of equivalent items during a product or service sale.

It may be as essential as having items that the consumer can view readily at the checkout in your business or displaying additional products on your web store that suit the current product.

Sometimes, it is as easy as making a payment offer: “You can buy three pairs of gloves for the price of two,” the gloves are conveniently situated immediately to the client’s right. Not everyone will purchase, and they are not obligated to answer yes, but some will, and the extra sales will be well worth the brief sentence.

Sometimes, as a salesperson, you must simply open the customer’s eyes. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

It can reduce the cost of marketing if you better understand why you use the marketing tools you use. This article will give you five budget tips for your marketing, along with a list of reasons to use them (especially during a recession).

Implement a User-Created Content Strategy

To get free media visibility, always try to implement user-generated content. Stories with Instagram filters from different brands, TikTok challenges, and customer comments on Twitter are just a few examples of user-generated content (UGC). Content can be entertaining, informative, or questioning, but the most important thing is that it works. Who do you trust the most: a friend’s post praising a brand or an ad from the same brand?

Best of all, this provides massive marketing and exposure that requires very few resources from you. Is not that precisely what we all need right now?

Use Email Marketing

Email marketing is an essential communication tool today. Keep your customers informed by sharing your latest updates, offers, or other vital messages on managing the crisis. Always use freely available email marketing to keep updated and get in the loop with the customer.

Hit two birds with one stone: use email as an internal communication tool. Creating a newsletter does not take long, and you will reduce the number of calls from anxious customers and the countless questions that arise internally at companies.

Given the results, the investment in email marketing is worth it. Once the crisis ends, you can continue to send newsletters to generate leads and more sales and enjoy the other benefits of an email marketing tool.

Reuse Older Materials

Do you belong to any of these industries where website traffic is decreasing? Attracting regular traffic to your site is not something that happens overnight. Converting a popular guide to a blog post can increase the number of visitors to your site with little effort. Therefore, reusing your old content is the most effective use of resources.

Following are some tricks to use your material to interact with customers:

• Turn an older brochure or guide into an SEO-friendly blog post and vice versa
• Present your top-performing articles in a new infographic
• Create a newsletter based on your most popular post on social media
• Talk about your best blog posts in a podcast. (We talked earlier about how to start your podcast)
• Hold an online seminar on topics you have already covered

Arrange an Online Seminar

Webinars are a secure way to generate qualified leads. Holding an online seminar enables you to create a lead that does not cost you except your time. People who spent an hour in your presentation today will become your loyal customers tomorrow.

Webinars are not for me – the first thing that comes to mind is. Think freely; you will get at least a few ideas in webinars. Here is some inspiration:

• Step-by-step tutorials
• Webinars on customer references
• Workshops
• Customer training

Collaborate with Other Companies

Collaborating with other companies allows you to broaden your vision, reach a wider audience, and build a positive reputation. You will hardly find a media that has not noticed the rare collaboration yet.

What can we learn from these technology giants? First, competition is declining, and companies are ready to support each other. Second, companies that act responsibly in the media and social networks are increasing. In addition, partnering with other brands is a great way to reach a relevant audience that may not have thought of your brand before.

You do not have to have a considerable budget for partnerships to be effective. Bakeries can partner with restaurants to deliver lunches to hospitals. Advertising agencies can coordinate webinars. You name it.

This is a bit of a sinking ship. To help gain visibility, you will ruin your brand’s reputation. Fake aid initiatives are easy to spot, so cooperate only if you have good intentions.

Conclusion

For inexpensive marketing ideas, start by brainstorming with your business partners, family, friends, and community affiliates to develop several cheap marketing ideas without packaging to get your business moving and zipping along with marketing. Listen for repeated and unique ideas. They can suggest local marketing opportunities you have not thought of before. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Of course, with an 8-year-old, you cannot get by with price/earnings ratios or cash flow analysis. Teaching kids may be extremely hard, but remember they are children, and you must make investments interesting for them; otherwise, they will soon lose motivation. 

It would be best to teach your child about investing in an age-appropriate way. Make it a game for them or a responsibility like house jobs. Give them little responsibility for buying things from the market and teach them to find the cheapest and perfect quality items. This way, they will understand how the market has a similar product at many prices. At the same time, most of us do not know of it.

Depositing some money into a brokerage account to teach your child how to invest is not such an innovative idea. When the child loses money, he may develop an aversion to the stock market. That might be even worse. When the child wins money, they may already think they are geniuses and will start taking more risks.

4 to 9 years

Children at a young age should not yet learn about the stock market. But you can learn the principles of the stock market. Investing is investing for the long term. So, you can teach your child lessons that spending time and energy on something can yield a valuable result overall.

For example, your child can garden. Planting and caring for seeds will eventually produce a beautiful plant or flower. A giant puzzle or craft project can be encouraged and rewarded with a compliment that challenging work can bring remarkable results.

10 to 14 years

Kids heading into puberty are more interested in finances than you think. They must also be able to understand simple investment principles. You can teach them about well-known brand companies. For example, you can take some ownership of Disney when watching a new Disney movie or Coca-Cola, McDonald’s, or refueling at Shell.

You can also teach them about spreading. Teach them not to put all the money in one company and that anything can happen to any company. Multiple companies mean less risk. Also, teach them that “get rich quick” is an illusion. Let them enter the lotto with their own money. In this way, they will learn that the chance of winning is minimal to non-existent.

14 to 18 years

After some math knowledge, you can instruct the kids about the power of compound interest. Teach them that money can make money. Teach them that the power of compound interest works faster and faster as more money makes more money.

With the rule of 72, you can learn how to double your money. Divide 72 by the yearly return, and you know how long it will take you to double your money. For example, a return of 7% per year doubles your money after ten years (72: 7 = 10).

Also, teach them that inflation works similarly but makes your money worth less instead of more. You can teach them that they lose purchasing power when their money yields less than inflation.

You can let them gain experience with the stock market through a virtual portfolio. It is best to start with well-known stocks from everyday life. Create one or more portfolios per the theme. This way, you can show them which system works and which approach works less or not at all.

+ 18 years

Here, you can put real money to work. Start investing some of the money they earn during the holidays or weekends. Advise in good times, but especially in tough times. Explain why stocks fall or rise. Teach them that investing regularly is more rewarding than investing a total amount at once. Make sure they do not make the mistakes that you undoubtedly did.

Conclusion

The most significant thing is to educate children about the investment from the start and know what to teach as children grow because the teaching should be changed according to a child’s age. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

How has the pandemic affected social media and the use of the various channels? How should we adapt the work to ensure value and good relations with our target group? Below, we share the best tips for continuing to build your brand in social channels despite the changes in the world.

 

How Social Media Developed During Covid-19

Many have worked remotely for weeks and been called to social distance. So naturally, this has made social media more popular than ever.

The fact that the use of social media has increased significantly is no longer news to many. And it is a natural development considering the digital age we still live in. So, this is where we look for social interaction, entertainment, and pastimes.

In addition, authorities and companies have increasingly begun to turn to social platforms that attract the younger generation. An example is TikTok, which has become a channel for reaching out to the younger ones with important information about Corona.

A further trend is that social media has become a place where companies and individuals offer help and support differently. For example, many have offered their help in buying food for people at risk. We hope a nice trend will continue even when the crisis is over!

 

What Should We Be Thinking About in Working with Social Media?

Reviewing their work and planning with the social channels during this period is essential. Here are a few tips on thinking about your various channels to continue building your brand and trust.

 

Review Content Plans for the Social Channels

You can save several of your planned posts and campaigns for some time. Instead, create content that fits your target audience’s needs and behaviors here and now. For example, invest more in offering support and retaining existing customers than recruiting new ones.

 

Do Not Pretend

Continuing, as usual, can be startling and perceived as careless. Yet, regardless of whether one’s products and services connect to the pandemic, we have all had to change somehow. Tell the target group how you constantly adapt the business and show you know what is happening.

 

Be Present and Available

It is always important to be present and accessible on social media. And now, it is extra vital, considering we spend even more time on our social channels. Communicate, support, and maintain dialogue and relationships with your target group. You can build even deeper connections.

 

Be Transparent

Be transparent and communicate changes and challenges. Some companies have become entirely overloaded, while others have less and less to do. For example, are there delays in deliveries, or can you not deliver at all for a period? Have you changed opening hours or closed completely? Communicate constantly with your customers to set the right expectations.

 

Do Not Forget the Purpose of Social Media

There is no one-way communication on social media. It is a place for social interaction. Create content that promotes dialogue and discussion between you and the target group. Respond to comments you receive and comment on other people’s posts. It will also result in your posts being spread even more and you as a company building your trust.

 

Do Not Attempt to Capitalize on the Pandemic

Even if you still market products and services differently, the pandemic is not a marketing opportunity. Instead, ask yourself how you as a company can support your customers during this period. Your goodwill will strengthen your brand overall.

 

Be Careful With Your Advertising

Even if you continue advertising, ensuring it is in the proper context is vital. For example, an unnecessary mistake could be a travel company placing ads in a country forbidden to travel.

 

Do you have more questions or concerns about social media or digital marketing? Then, you are welcome to contact us, and here, you can read more about what we do on social media. In conclusion, we recommend the LinkedIn group and other social media open groups to take part in tips, ask for help, or contribute their expertise in the current situation.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

You may wonder how to start using these channels to promote your business. This article has been written for you who want to master social media and create stand-out posts.

Before you start, you must know that social media marketing takes time. But do not leave it to “when I have time.” Learning how to use each platform and get the best out of each channel takes a lot of patience. Let this be your first tip.

With the following marketing tips, you will sharpen your abilities and create a strong presence on the social media platform.

This list has been written for you who want to use social media marketing (e.g., Instagram, Facebook, Pinterest, and LinkedIn) for marketing purposes and need tips. Read and think about what recommendations you can implement to market your business.

 

Waterproof Strategy

 First, ask yourself what you need to achieve using social media for your business. You must know Why, Who, What, Where, and How? If you do not have the goal clear, it is better to wait to start the machinery until you know what you want to achieve through social media.

 

Reuse and Customize Your Content

 Marketing experts strongly advise against using automated cross-posting when marketing through multiple channels. Each channel has its demographics, and users are active at different times. Therefore, various posts will not get the same results if they are all posted under the same conditions.

In addition, each platform requires unique dimensions for graphic content. But that does not mean that the content itself must be unique. Instead, take the time to customize your content. Feel free to return it in different channels, but tailor each post to suit the respective demographics.

 

Choose the Correct Type of Platform

 You do not have to set up an account on all social media simultaneously. Do a little research on which platform best suits your goal. Choose the channel that helps you reach your target audience best and learn to use it well before moving on. For example, Instagram is suitable for companies to spread awareness about their brand. And on Facebook, you can easily advertise new products and offers.

 

Be Regular, But Do Not Spam

 You do not want to filter out your followers. But also, do not let it go too long between each post. It can lead to oblivion. Instead, upload content at long intervals to create anticipation. Take the time to create content that adds value to your followers. Delivering quality content is a thousand times better than focusing on quantity.

 

Do not Just Talk about Your Business

Everyone prefers a friend who listens and helps others instead of just talking about himself. So be the trusted friend of your followers—draft articles on topics that focus on your target audience. Let your followers ask questions and answer them. Help them solve problems. You must understand that social media is like a conversation to do good marketing. And in that conversation, you must participate at least as much as your followers.

 

Be the Expert who Knows the Subject

Upload photos, videos, and texts on trending topics – become the Wikipedia for your industry. Your followers should feel that you are a trustworthy source of information. Therefore, it is crucial to have loyal followers. In this way, you also create a stronger relationship with your customers. Also, show your knowledge when participating in forums and groups connected to your industry.

 

Create Engagement

Make use of polls, simple surveys, questions, and contests. It is important that your followers feel that “they are involved.” Create contests using apps like Heyo, Shortstack, and Woobox and hand out prizes. In addition, your followers can tag you on their stories and posts. It is the best way to build engagement and an intelligent way to get your audience to market your business to you.

 

Listen to Your Followers

Allowing your followers to comment, ask questions, and participate on your social platform. Share helpful information and listen to your audience 100% of the time. Then, you can also “listen” and take in their needs. You find out what they like and dislike about a service/product so you can improve your business. What are they asking for? What are they commenting on? What suggestions do they make? Listen and answer as much as you can.

 

Be Transparent

93% of people who buy a product first check the company’s social media profiles. It is, therefore, significant that you clearly state who you are and what you do or sell. Have clear links to your website and other social media. Allow reviews, and let others tell you about you. A bright tip is to post pictures of you and your team so that followers can accurately understand who you are.

 

Get Help From Influencers

Collaborate with influencers to create a bridge to your target audience. They do not have to be expensive, world-famous people. It is enough to attract influential individuals to your target group and interact with those you want as followers. Let these influencers help them discover you.

 

Save Time with Good Planning

 The best marketing is always well-planned. Posts should not be left to chance. You can organize your marketing with tools like Feedly, Cuuu, Postplanner, and Trello. Plan the content and schedule dates for the posts. Do not forget to leave room for any changes.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Energy Labeling

What does the energy label on the household appliances and machines we buy for our homes mean? And is it that important to choose the right one? Here, we explain the concepts and show how much you can save.

Have you considered looking at the energy label when buying new appliances? If not, here’s a new product just for you! The energy label helps you find the most energy-efficient and climate-smart white goods. In addition, you get lots of other good information about the product, e.g., noise level, water consumption, and time consumption. The EU will launch a new label with updated requirements for energy consumption and Eco-design.

Energy-efficient products save money, resources, and the environment. The main goal is to make things easy for consumers to choose energy-efficient household appliances and, in the longer term, for more energy-efficient models to be manufactured and sold. Energy labeling is available to make it easier for consumers to see how energy-efficient the various products are. Therefore, the products must have energy labeling that consumers can inspect before purchasing. From January 1, 2006, the Swedish Energy Agency (STEM) has been responsible for this labeling.

When Will the New Energy Label Take Effect?

The new label will take effect from March 1, 2021. The new regulations must have labeled all white goods in the product groups concerned. However, the change is preceded by a transitional period from November 1, 2020, where both labels are permitted.

As a consumer, however, one should avoid comparing the new and the old brands during the transition period, as the two labels have different requirements and test methods. Whether you’re hesitant, getting guidance from a white goods expert is best.

How to Read the New Label?

Further and importantly, it is critical to understand that only the product’s eco-program is tested and specified via the energy label. It especially applies to machines offering more programs, such as washing machines and dishwashers.

At the top of the new label, you will find the energy class on a green-yellow-red scale from A to G. The greener the color, the better the energy class. Below the energy class is the number of kWh consumed per 100 uses.

On the lower part of the brand, there is a pictogram that indicates specific measurement values for the type of white goods in question: for washing machines, you will find, e.g., water consumption, the time required on the washing program, the maximum number of gallons of washing the machine can take, the noise level for spinning and rinsing efficiency.

This dishwasher consumes twelve liters per batch.

How much water do you use when hand washing twelve plates? Because it is the same thing that goes in the dishwasher, including for rinsing, but for hand washing the same items, you usually count on about 36 gallons of water. A dishwasher from the Electrolux line Green Range has energy labels: Energy class A, dishwashing power A, and drying power A.

Which Products Are Covered by the New Label?

The development has been different for different product types, so the new label will be available in several product groups. These are:

• Refrigerates and freezes
• Wine coolers
• Dishwashers
• Washing machines
• Combined washers and dryers
• Light sources
• TV sets
• Monitors

Save Thousands of Dollars – Every Year

Say you have all the big electric culprits in your home, i.e., a fridge, a laundry machine with a dryer, a freezer, an oven, and a dishwasher. If all the products are at least ten years old, they are probably among the worst energy classes. According to the average consumption of the individual white goods, their total energy consumption can be estimated at approximately. If you convert it into electricity costs, the sum will be a few thousand dollars, depending on specific countries and electricity suppliers.

We Count on it – Twice

Sure, it sounds nice to save a few bucks a year. But to do that, you must invest. The expense of 5 new large and energy-efficient white goods would cost a lot, which means it can take a few years before they can pay off, depending on how many energy-efficient variants you buy.

It is most reasonable first to replace the fridge and freezer, as the older models are three to four times as energy-consuming as today’s most efficient models. The next appliance for replacement would be the oven, as it is also one of the largest energy consumers in the household – mainly if you use it every day.

In this comparison, we have ignored all the other possible benefits of modern appliances, but do not forget to consider them when buying new appliances.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When trying to improve your credit, it will be enough for you to start applying a couple of healthy financial practices, such as the following:

Look for Errors in the Report and, if Found, Make a Claim

Any incorrect data reflected in your credit score report could throw away all your effort. That’s why the initial step to improving your credit score will be carefully reviewing your information. Please pay attention to the points affecting your score and compare them with the data you have on file.

You’ll need your most recent financial report handy to do this. Major credit bureaus like Equifax, Transunion, and Experian offer free essays every 12 months. Request a copy of yours through AnnualCreditReport.com and identify the following:

• Debts
• Late payments
• Delinquent or unpaid records

If you notice errors, for example, that you paid one of your credit card payments after the date and paid it on time, file a claim to remove this record from the report. It is called disputing an error, and agencies must investigate and correct each dispute. You will receive a response to the claim in approximately 30 calendar days.

List the Types of Loans You Have and Combine Them With Others

To raise your credit score, you must prove to financial institutions that you are a highly desirable customer. Therefore, the idea is to have several credit options, even if you do not use them.

This simple practice can improve the perception of your financial solvency, causing your credit score to increase significantly.

Pay All Your Invoices and Debts on Time, No Exceptions!

None of the financial strategies in this guide will work if you pay after the due date. Remember that the payment history has a great weight in the credit score report, and a single delay could jeopardize all the progress you make. Late payments stay on your reports for up to 7 years and are very difficult to remove.

If, for some causes, you don’t have the financial resources to pay all your debts on time, don’t despair! Analyze your pending payments and evaluate which expenses are expendable. Try to eliminate them from your list and keep only the ones you can manage from month to month.

Call your creditor immediately and propose a short-term payment plan if you miss a payment, even for just one day. Take advantage and ask him if he would consider not informing the credit bureau about your delay in accepting the debt rescheduling.

This way, you’ll buy time to get up to speed and not see a blemish on your credit score.

Use Micropayments as Your Allies, Especially in Your Credit Cards

This last factor is significant because credit bureaus study your debt capacity and how much you currently use to prepare financial score reports.

It is not to say that the solution is not to use credit cards. You can do it if you make micropayments during the month. Think that the lower the use of your credits, the more financial benefits you will obtain.

Check Your Credit Limit and Request a Higher One

This point is related to the previous one. The higher your credit limit, the better your score will be if you maintain the same debit balance. Without much effort, your total credit utilization will drop instantly. What is the reason?

So, contact your credit card issuer and ask how you can request a higher limit.

Become the Authorized User of Someone Responsible

The cardholder can keep the plastic to prevent you from using it since you do not need to make movements, payments, or any other operation: all you need is to use their credit history as a boost to improve yours.

Don’t Cancel Your Credit Cards

Although canceling a credit card can be an excellent option to avoid over-indebtedness, you shouldn’t do it! At least not, if you aim to add some points to your score. Remember that closing a line of credit means losing that limit and reducing your total credit.

The lower your credit limit, the more risk you add to your profile. Keeping your credit cards active and using them occasionally would be best.

How Many Points Does the Credit Go Up Per Month?

This question is difficult to answer because the number of points that the credit goes up per month varies depending on the credit history of the person we are analyzing.

Can You Raise Your Credit Score by More Than 100 Points With These Tips?

Is raising your credit score 100 points or easier and quicker realistic? According to the new survey from Experian and the organization’s director of public education, Rod Griffin, yes, it is! Like many other financial specialists, Griffin states, “The lower a person’s credit score, the more likely they are to get a raise of up to 100 points”. The explanation is simple: small changes (like these) can determine whether your score is rated poor or fair.

Is your credit score high? You may not need 100 more points, but if you put these tips into practice, you can raise it to the maximum. With this method, you will have the chance to qualify for loans with better conditions and lower the APR of your credit cards, among other benefits.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.