Category: Content

The food industry keeps shifting rapidly, but now the stakes are higher than ever. The industry is moving swiftly to meet changing consumer preferences and the expanding requirements of a global population expected to increase by two billion in the next thirty years.

For some individuals, long-term trends that impact how the world consumes and grows food present attractive investment opportunities, chiefly in private markets. Startups are involved in all aspects of the industry, from plant-based alternatives to dairy and meat products to vertical farming.

If you have been planning on investing in a fast-food franchise for some time, you have thoroughly researched the venture. If you are still exploring your options, consider the following five known benefits of investing in the food industry.

Brand Power

Many popular food franchises have strong brand recognition among consumers. By investing in a food franchise, you will benefit from sharing in brand recognition.

When building a business from scratch by yourself, you must build a brand independently. That is the benefit of a popular franchise program. There is an established customer base that knows all about the organization and will be excited to see what your location has to offer.

Corporate Support

One main incentive for wanting to invest in the food industry is that you have a support structure set to assist you, which is something you do not have when opening a restaurant on your own. With a food franchise, the franchisor offers training for you and your staff, will help you find your location, and will assists with a grand opening. If you are new to the restaurant or food industry, readily available corporate support is an advantage to franchising.

Room for Growth

While the structure and quality of select food industries or franchise programs may deter you, there is still so much room for personal growth and creativity in the food business. Since you manage your own franchise unit, you use your creativity to expand your team by making little adjustments to your store’s menu and the décor or how you communicate with local communities.

While researching or shopping, ensure you ask what the rules and regulations are for each franchise. If you believe individual freedom is essential, do not sign on until you have the reassurance that you can have creative control.

Feel-Good Factor

The positive emotional impact is probably the least known benefit of investing in a food franchise. Since you are a local business owner, you have the resources to get involved in the local community by donating food for charity or hosting community events at your restaurant. The feel-good factor of giving back to your community can help you as a restaurant owner by increasing customer loyalty and boosting your happiness.

The Extended Family

When you choose a franchise program that cares about its franchises, it will welcome new members and treat them like family. You will enjoy the meaningful relationships you form at your franchise and in the franchise industry.

Investing in food can be expensive; therefore, here are some tips for saving money:

• Know exactly how much you need and how much to save.
• Switch to a bank with better options and incentives.
• Set aside a dedicated amount from each paycheck.
• Turn those lights down – save on utilities when you are able.
• Use cash as much as possible for daily purchases.
• Neglect expensive habits.

Conclusion

You need a lot of money to open a franchise all by yourself, but running a successful food franchise is just as easy and more convenient. Startup costs for food franchises may vary from $10,000 to a couple of million, so if you want to get into this business, you need to save money today. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Using social media channels for customer marketing and engagement has been increasing exponentially for some time. Still, there are various platforms that businesses have not completely fully utilized to advertise their brand.

YouTube is one platform organizations have neglected, which is unusual given the usefulness of video marketing for businesses to enhance their brand image and involve their target audience. To help companies make the most of their video marketing efforts, here are some innovative ways to leverage YouTube to increase brand image.

Display Endorsements and Testimonials

Video helps tell a story much more straightforward than words. Leveraging platforms such as YouTube allows organizations to share how they increase value, appreciate customers and employees, and take action to validate their claims. It is also a great way to display endorsements and testimonials as proof of authenticity. People are loyal to and continue to buy from brands they trust.

Appeal to People, Not Brands

YouTube was made for people, not for brands. Keep in mind that this is how you develop your video strategy. A YouTube page is impressive, but where you put video content is not nearly as significant as the content itself. Content is critical, so ask content producers or clients for content you can publish online. When developing content, be human, honest, and relevant.

Spotlight Your Best Customer

Create a montage of the finest moments by recording interviews with your loyal customers. Once you have obtained client consent and published the video, encourage them to promote it on their own social media platforms to increase distribution and audience awareness.

Leverage Storytelling

Storytelling on YouTube with material that elicits an emotional response or builds suspense may help companies generate strong brand loyalty. Engaging, long-form videos to foster client relationships can help YouTube become a reliable communication platform.

Include User-Generated Content

Encourage real consumers to make instructional movies on how they use your products or services. Compared to polished corporate material, user-generated material is far more believable and honest. So, try communicating with your company’s consumers, particularly brand specialists, to guarantee they become your YouTube champions and ambassadors.

Invest in Promoting Content

For many consumers, YouTube is a how-to resource and a television station. Consequently, most people agree that YouTube is a critical channel for companies, whether consumer-facing or enterprise-facing. Unfortunately, too many businesses will spend time and money creating elaborate content but fail to invest in promoting it, resulting in 100 views or less. Utilizing influencers with an established following is a good strategy if your budget is low.

Leverage Community Posts

Community posts are a new element for business ventures to try by engaging customers in various formats like GIFs, polls, images, and text. If you do not feel ready to create a video, try another design for a community post. These posts reach and engage your audience instantaneously.

Optimize Your Video for SEO

YouTube contains billions of subscribers, which is a massive opportunity for Search Engine Optimization (SEO). To make sure your videos are listed in search engine results, enhance your videos, title, keywords, thumbnail, and description.

Capitalize on Search Queries

Although a video is an influential tool for communicating efficiently, the medium itself is not the most effective for YouTube marketing businesses. Google owns YouTube, and videos on the platform will appear on the search engine algorithm. Create videos based on search requests, and you may find your business on the first page of search results faster than you previously believed possible.

Create a Series

Many consumers are likely to binge-watch television series, so they might also embrace long-form video content as well. Take advantage of this trend by making a branded series of long-form videos that are no more than 10 minutes long. Use these videos to increase brand recognition and follower loyalty.

Conclusion

There are many creative approaches to increasing brand image, such as digital marketing, social media marketing, pay-per-click marketing, and many more. Now, YouTube is becoming a trending approach to improving brand image.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Suppose you are among the fifty million Americans who believe that staying young and healthy means you do not need health insurance; you are wrong! It is an effortless way to avoid monthly insurance premium payments and other associated costs. However, you are putting yourself at significant financial risk. Let us discuss why we need health insurance and how it helps us.

• It is a substantial financial risk

For a moment, it may seem like you are saving a pile of money by not going for health insurance, but the future is always uncertain. Heart conditions are the leading cause of death in the United States, and open-heart surgery costs $324,000. Even a mortgage payment on that would cost you around $2,000-$3,000, which is much more than the insurance premium. Honestly, it is a considerable risk you do not want to take.

• It will affect the people around you

Uninsured people avoid regular checkups and wait for their condition to get severe enough to enter the emergency room. When they fail to pay the emergency room expenses, the hospitals divide the unpaid liability of the uninsured person across the board, where a fraction of that expense goes into the account of the other patients.

• Preventive care

People with health insurance tend to go for regular checkups, which helps them identify deadly diseases early. On the other hand, uninsured people avoid going to a doctor at all costs to avoid any expense. Avoiding healthcare results in a late diagnosis of a disease or mental condition they have. And since prevention is better than cure, it is wise to take necessary preventive actions.

• Better to pay for insurance than to go bankrupt

You can never predict the future. Even a single accident on a skiing slope can cost you thousands of dollars. Medical emergencies cost you more. You cannot cover the medical bills based on your salary, especially when you will not be working then. It is not possible to cover the expenses without health insurance. 

• Affordable care act

The latest changes under this Act require a person in his twenties to sign up for health insurance, considering Americans’ recent bankruptcy in terms of medical expenses. If you do not sign up for it, you will get penalties. Always be careful while signing up for health insurance, and go for the best company in town. Do not confuse health shares with health insurance.

• The necessity

People consider health insurance a luxury. It is not a luxury but a necessity. If you are trying to save money, cut the cable, cancel the gym membership, and stop eating out in restaurants before giving up your health insurance. You can always look for low-cost health insurance, but do not avoid it to save bucks. It might end up costing you more. 

Nowadays, colleges require students to sign up for health insurance before taking admissions. It is becoming necessary considering the cost of medical services in the United States. If you decide to live without medical insurance, make sure you have thousands of dollars set aside in case of an emergency. Even a minor surgery or a single accident can cost you more than $20,000, which a person on an average pay rate cannot afford to pay suddenly. 

All in All

If you are trying to save money, you can cut back on luxury items that are not a necessity. As mentioned earlier, a cable connection or a gym membership is unnecessary. You can even sell things on eBay to save money for monthly premiums. Do not put yourself in danger just for the sake of money. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Business owners all over the world understand the importance of financial forecasting. Business forecasting helps your business in navigating the complexities of the business environment. Usually, CEOs and business leaders are busy. With their little time, having another responsibility on their hands can be incredibly challenging. You should hire a financial advisor or a CFO to forecast for you.

A financial forecast estimates future incomes and expenses for any business over time the following year. They are used to help develop projections for the sake of profit and loss statements, burn rates, balance sheets, and cash flow forecasts.

It is a fiscal management tool that presents estimated info based on the present, past, and projected budgetary conditions. Tools will help identify future expenditure and revenue trends that have an immediate or long-term influence on government policies, community services, and strategic goals.

Why Should You Create a Financial Forecast?

As an entrepreneur or CEO, your time is valuable. Your efforts and focus are expanding your business, looking for new opportunities, making sales, and investing in marketing. All these pursuits demand a significant amount of time, leaving you little to no space for anything else.

There are other pressing matters for business leaders than financial forecasting; therefore, it often goes overlooked. You can use economic forecasting to achieve long-term success. It provides more than just a simple outlook towards the future of your business. Instead, it offers a roadmap to follow, setting goals accordingly and measuring your success.

A Clear Direction for the Future

Your business will likely have sales targets, growth strategies, and revenue goals. You also have reporting meetings for each month, quarter, and year. These are just the standard business practices that help you plan for the near future. Conferences are so joint that they often become part of the business routine. It might have reached a state where you no longer think about the numbers you generate or have no goals to achieve.

Without a clear sense of direction, you will set arbitrary goals. Having a financial model helps you create concrete plans and expectations. If you are thinking about a suitable place to start, do a one-year program for now, given the current state of your business.
Ask questions like: Where do I want to be at the same time next year? Where else do I want my business to have?

Being Able to Adapt

One of the most significant demands of the business world today is flexibility and adaptability. You will not survive for long if you have a fixed and rigid way of running a business. Financial forecasting shows how flexible you can be in your business based on your current resources.

When you understand your potential, you immediately realize what goals are achievable and which will take time. Money is one of a company’s most significant assets; therefore, you need to ensure that you have enough to make the right changes.

What Resources Do You Need, and When?

One of the most significant factors of inefficiency within any company is the failure to understand what resources are needed and at what time. Will the help be in cash funding, or how much to ensure before you run out? How do employees prevent overstaffing and even materials your company can benefit from?

Intelligent forecasting is the closest to getting to a crystal ball. Even though your forecast intelligently details how to achieve goals, the more degrees of inaccuracy, the more you waste resources. Predictions are supposed to be living documents. A skilled CFO will use a forecast to guide your budget, regularly compare to forecast, and ensure your goals are on track.

Bottom Line

Financial forecasting is and will always be essential to long-term business success. It is a visual representation of your business’s future so that you can decide what you need to change. Learn to approach your business goals with strong intentions rather than following old patterns.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Data Security is a top priority for businesses with highly confidential data. Every company tries its best to avoid data breaches, but sadly, even the complete security protocols may fall vulnerable to a data breach.

The data breach is monetarily detrimental and damages your company’s reputation, resulting in your customer’s disappointment and loss of trust. This blog lists the top data security risks every business should address to eliminate threats.

Accidental Data Exposure

Data exposure and breaches often happen due to the clever work of the hackers who steal data by their methods, and many times, it happen accidentally. Violations due to the employee’s negligence are common and add to a massive chunk of data breach percentages in a business. 

There have been countless instances of people accidentally leaking their company’s private data online or sending it to the wrong person. It is essential to educate your employees about the SOPs and encourage them to follow them to avoid future data breaches. 

Ransomware Attacks

Ransomware attacks are common in the digital world and are a massive data security risk. They are malware that can encrypt your files, and then the attacker would ask the victim to give him a certain amount to gain access to their information. 

The attacker also gives the victim the payment method to buy the decryption key. Mostly, ransomware attacks are done via phishing and sent via email, which the victim may mistake for a trusted file. 

Protecting yourself from ransomware attacks is essential by installing a trustable antivirus and avoiding opening suspicious emails. 

Also, ensure to keep a backup of all your essential files frequently. Although it wouldn’t stop a malware attack, it will give you access to your data.

Third-Party Data Security Risk

When a business shares its data with a third party, it becomes vulnerable to a security risk. The company may give its financial information and other valuable data to a third party exposed by a hacker, resulting in a data breach.

Always analyze the third party’s cyber-security risks before dealing with them. Give only limited access to your data to the vendor if necessary. If you let the vendors have available data, it will increase the chances of a data breach. Consistently collaborate with trusted third parties only.

In-House Data Breach

Whenever a business or organization thinks of a data security risk, they think of outside sources and how they can steal or encrypt their data. Inside sources are of minor importance, including current and ex-employees and partners. 

Limit the data access to each employee and partner and carefully monitor how they use the data. Sign contracts with the employees and partners, which require them to pay heavy bills and a loss of collaboration in case of a data breach.

Poor Login Credentials

Easy and guessable passwords result in a data breach and are a massive data security risk. Google reported in a study in 2019 that 1.5% of the login credentials contributed to a data breach, which resulted in stealing the company’s detailed information and using its data against itself.

When the passwords are easy to guess, anyone can access the company’s confidential data despite the vital security protocols. Every business should keep its passwords updated on time, set up solid and complex passwords, and share the credentials with only trusted and relevant people.

Untrained Employees

Untrained employees are one of the biggest data security threats, as they are an easy target of phishing emails, may set up easy passwords, distribute confidential data, and download malware. 

It is essential to train all your employees to avoid data security risks. Even if you get the best security tools, they would be useless if your employees are not acquainted with the security risks and threats.

Conclusion

A data breach can take any business under its wings and destroy it. It is essential to take preventive measures to safeguard your business and its data from potential threats. 

Many businesses shut themselves up for fear of a data breach. Rather than making your business vulnerable, you and your team should always be ready to tackle data breaches persistent. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

The Essential Traits of Agile Leaders for Effective Team Management

Leadership is no longer about barking orders from the top of a pyramid. It’s about keeping pace with change, adapting to challenges, and empowering teams to reach their full potential. Over 15 years as the CEO of Complete Controller, I’ve seen firsthand how traditional management styles crumble in the face of disruption. Those who stand out embrace agile leadership—a dynamic approach that fosters adaptability, collaboration, and growth.

In this guide, I’ll share the essential traits of agile leaders, actionable strategies, and real-world examples to help you implement an agile mindset for better team management. Whether you’re managing a small team or scaling an entire company, you’ll take away tools to lead more effectively in an evolving world.

Why Agile Leadership Matters

The world of work is transforming rapidly. A whopping 86% of software development teams have adopted agile methodologies, setting the gold standard for flexibility and innovation. Agile leadership focuses on collaboration, trust, and working alongside your team—not above them.

By fostering adaptability, organizations can see commercial performance increase by as much as 237%. I’ve witnessed this kind of transformation in my own business and across clients’ companies. Prioritizing agility sets the stage for teams to not only survive change but thrive in it.

For more insights into why agile leadership is vital for today’s workplace, visit our expert resources.

The benefits of agile leadership

Why should leadership evolve? Because flexibility spurs stronger, more successful teams. Agile leadership offers tangible advantages:

• Flexibility: Teams can adapt and pivot quickly when the unexpected arises.
• Innovation: Open environments encourage ideas to flourish.
• Better Collaboration: Empowered people work better together.
• Resilience: A culture that leans into challenges bounces back faster.

Consider Netflix, which transitioned seamlessly from DVD rentals to streaming services. Their agility—built on trust and adaptability—left competitors struggling to keep up.

It’s not just about surviving market changes; agile leadership drives measurable improvements. For example, teams fully implementing Scrum report higher quality results compared to those using outdated methods. And that’s just scratching the surface of what an agile approach can do.

Essential Traits of Agile Leaders

Agile leaders stand out not because they’re perfect but because they refine essential skills that push teams toward excellence. Let’s break down the traits that define agile leadership.

Adaptability and flexibility

In a world where today’s plan can become obsolete by tomorrow, adaptability is non-negotiable. Agile leaders know when to stick to their guns and when to pivot. They treat challenges as opportunities for growth.

Case study: Netflix

When streaming became the future, Netflix didn’t hesitate to overhaul its entire business model. Their leadership team embraced experimentation, celebrated learning from mistakes, and built an environment of trust.

Steps to Build Your Adaptability:

• Ask your team for feedback: When you involve the people on the frontlines, you’re more attuned to the changing landscape.
• Run experiments: Test small initiatives and analyze results before launching widespread changes.
• Stay curious: Make it a habit to study your industry and emerging trends.

For an industry-specific look at environmental impacts of adaptability, check out this resource.

Servant leadership

“Leadership isn’t about being in charge. It’s about taking care of those in your charge.” This idea resonates deeply with me. True leaders put their ego aside to nurture their team’s success.

Case study: Patagonia

Patagonia exemplifies servant leadership by providing flexible work schedules, mission-driven values, and endless employee development. Their leaders ask, “How can we help you do your best work?”

Key Practices for a Servant Leader:

• Listen first: Take time to understand your team’s needs and obstacles.
• Empower decision-making: Let your people own their projects.
• Remove barriers: Eliminate unnecessary processes that slow your team down.

Emotional intelligence in leadership

Leading isn’t just about tasks and data; it’s about people. Emotional intelligence (EQ) is your ability to connect, empathize, and inspire.

A workplace with emotionally intelligent leadership is one where people feel heard and motivated. Without EQ? Teams can fall prey to miscommunication, low morale, and unnecessary stress.

How to Develop EQ:

1. Pause before reacting: Train yourself to measure your emotions; this unfiltered self-awareness is crucial in tense situations.
2. Put yourself in their shoes: When making decisions, consider how your actions affect your team.
3. Trust is built in conversations: Build consistent, meaningful connections through regular one-on-one meetings.

For more strategies on improving emotional intelligence, we invite you to explore our insights.

Effective communication

Strong communication is the backbone of any agile team. Miscommunication can derail projects, but transparent communication keeps everyone in the loop, and importantly, aligned.

Proven Strategies:

• Always be transparent: Share updates—even if the outcome isn’t polished.
• Use technology intentionally: Platforms like Slack or Asana can streamline information-sharing across teams.
• Hold quick daily check-ins: A five-minute huddle ensures everyone knows the game plan.

For extra inspiration, read about effective communication techniques.

Continuous improvement

Success isn’t about single, massive wins. It’s about small, consistent steps forward. Agile leaders make improvement a daily habit.

Build Your Culture of Improvement:

1. Close feedback loops: Ask for input after every project and act on it.
2. Celebrate progress: Even small wins deserve recognition.
3. Pilot solutions: Before implementing widespread changes, test them with smaller groups.

If creating a constant rhythm of innovation sounds appealing, dive deeper into building a culture of continuous improvement.

Implementing Agile Leadership

Shifting to agile leadership is about commitment. Start with small, meaningful steps:

1. Reflect on your style: Analyze how you currently lead and identify where you’d like to grow.
2. Educate yourself: Read books, attend seminars, or seek mentorship.
3. Engage your team: Take them on the journey with you, explaining your goals and why the change is necessary.
4. Set measurable goals: Track key indicators like morale, collaboration, and productivity.

Overcoming resistance to change

Leaders often face resistance from team members unsure of change. The solution? Cultivate trust by being consistent, transparent, and showing small, positive results. Did you know some studies note that organizational culture acts as a barrier to agile adoption for over 40% of companies? Breakthroughs start with trust.

Conclusion

Agile leadership isn’t a trend—it’s a shift in mindset that’s here to stay. Adaptable, emotionally intelligent leaders capable of clear communication thrive in today’s unpredictable world.

Take one trait—servant leadership, effective communication, or adaptability—and commit to nurturing it this month. Real transformation starts with small actions. Your team deserves a leader who inspires growth and collaboration. Why not start that journey today?

To learn more about perfecting your agile leadership approach, visit Complete Controller.

FAQ

What’s the biggest difference between traditional and agile leadership?

Traditional leadership often focuses on power and hierarchy. Agile leadership prioritizes trust, adaptability, and servant-style collaboration.

How can leaders build emotional intelligence?

Focus on self-awareness, active listening, and consistent relationship-building. To advance these skills, formal training programs can also help.

How do agile leaders promote better communication?

Tools like Slack or Trello streamline workflows. Transparent, regular updates across teams also keep goals aligned.

Why is continuous improvement so critical in agile teams?

It ensures ongoing innovation and helps teams stay competitive.

What makes shifting to agile leadership so challenging?

Resistance to change can pose a barrier. Leaders must be intentional and focus on winning trust and demonstrating early results.

 

Sources

• Complete Controller. (n.d.). Leadership and Management Resources. https://www.completecontroller.com/
• Parabol. (n.d.). Agile Statistics Research.
• eSparkBiz. (2025). Agile Statistics Report.
• Digital.ai. (n.d.). Agile Transformation Insights.
• Smith, A. (2020). “Digital Revolutions: From Internet to Social Media.” Digital Journal.
• U.S. Environmental Protection Agency. (n.d.). Renewable Energy Resources. https://www.epa.gov/renewable-energy
• National Geographic. (n.d.). Environmental and Technology Articles. https://www.nationalgeographic.com/environment/article/renewable-energy
• International Energy Agency. (n.d.). World Energy Outlook. https://www.iea.org/reports/world-energy-outlook

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Top Emerging Trends and Tech Revolutionizing the Housing Market in 2023

As someone who has made financial literacy my life’s work, I’ve seen firsthand how technology disrupts traditional industries. The housing market is no exception. From smart home systems you control from your phone to AI tools predicting property values with jaw-dropping precision, the industry is changing rapidly. For buyers, sellers, and professionals alike, adapting to this wave of innovation isn’t just a game-changer—it’s essential. Let’s break down the trends reshaping how we live, buy, and sell homes in 2023.

The Rise of Smart Home Innovations

What are smart homes?

Imagine this: you’re sitting on your couch, adjusting your thermostat, locking your doors, and dimming your lights—all from one app on your smartphone. That’s the heart of smart home technology. These homes come equipped with internet-connected appliances and devices like Amazon Alexa, Google Home, or app-driven thermostats. They’re not only cool—they’re practical.

Features buyers now demand

• Voice-activated appliances: Think refrigerators that tell you when you’re out of milk.
• Energy-efficient systems: Smart thermostats like Nest cut energy bills while keeping homes comfy.
• Smart locks and security: Better control over home safety.

Why it matters in real estate

Homes with smart home innovations don’t just sell—they sell faster and for more money. According to Redfin, a real estate group in Austin, added smart locks, cameras, and thermostats to their $500,000+ listings, cutting selling times by 30%. Buyers don’t just want it; they expect it. Projections suggest that by 2025, over half of U.S. consumers will adopt smart home tech—a 42% growth rate in four short years (Source: Exploding Topics).

But here’s the kicker: 2023’s housing market presented unique challenges, with declining new listings dropping to 5.4 million—a steep 16.4% fall from last year (Source: Redfin). As homes become rarer commodities, sellers who incorporate technology stand out, and buyers gain convenience and utility savings.

Digital Transformation in Housing: The Role of AI

Leveraging AI in property transactions

The rise of AI in property valuation is simplifying one of real estate’s more daunting challenges—pricing. Tools like Zillow’s Zestimate analyze thousands of data points to spit out accurate valuations that sellers can bank on.

Real-world impact of AI

• Predictive Maintenance: Flags issues such as plumbing breakdowns before they turn disastrous.
• Better Matchmaking for Renters: AI rapidly sifts through tenant applications, saving landlords time.
• Economic Trends Meet AI: With average home prices slightly dropping to $514,000 this year (Source: Statista), AI helps industry players better adjust to tighter margins.

As someone who’s used data analytics to empower clients for over 15 years, I can confidently say this tech works wonders. If you’re a buyer overwhelmed by 1,000 listings, machine learning saves you time by personalizing results. Real estate isn’t just selling homes anymore—it’s smart, data-driven decision-making using tools like these.

Virtual Reality Home Tours: A Game-Changer

Why virtual reality is taking over

Driving across town just to find that “perfect home” doesn’t match the photos? Enter virtual reality home tours—where buyers can “walk through“ listings from their laptops or even mobile VR headsets.

Benefits for buyers and sellers

• Reduces logistical headaches.
• Expands the market by targeting out-of-area buyers.
• Adds a high-tech edge to luxury listings.

In Miami, a startup used VR for high-end properties and drove foreign leads up by 22%, closing faster than ever (Source: Redfin). It’s these kinds of transformations that make adopting new tech irresistible for the housing market.

Sustainable Housing Technology: Leading the Green Revolution

Thinking big picture, sustainability isn’t a “nice to have“—it’s now a “must-have.“ Buyers want homes with greener footprints, and luckily, tech makes that doable.

Eco-friendly practices worth watching

• Rainwater collection systems help with water waste.
• Energy-efficient smart tech, like programmable thermostats, reduces costs and emissions.
• Non-toxic materials like bamboo and recycled wood add both charm and eco benefits to construction.

Example for Homeowners: I recently advised a family to invest in solar panels and Energy Star appliances. Their utility bill dropped by 30% in one year, and their property value increased. Energy tech pays off—literally.

For the latest energy efficiency housing trends, take cues from builders and how rapidly modernizing homes boosts their sales numbers.

Revolutionizing Transactions: Blockchain for Security

What’s one of the biggest pain points in real estate? Paperwork. Blockchain is flipping the script by replacing outdated filing systems with secured digital ledgers.

Key gains for buyers and sellers

• Quicker closings minus repetitive document signings.
• Fraud-proof recording systems that track each step of the sale.
• Finally, the transparency needed to feel confident about a transaction.

While blockchain adoption faces government and industry hesitation, its promise remains undeniable. The technology is nearing a point where most ownership transactions could happen as seamlessly as buying on Amazon.

Future of Home Buying

In the coming years, the future of home buying belongs to the tech-savvy. Among the biggest trends to keep an eye on:

1. AI-driven tools are taking over search functionality and process improvements.
2. Sustainability is transitioning from buyer preference to baseline expectations in homes.
3. Blockchain is gradually reengineering the ownership journey.

How to stay ahead

For Sellers: Invest in smart thermostats or other upgrades. A seemingly small improvement could make thousands of dollars in resale difference.

For Buyers: Ask about a home’s green certifications or tech integrations—it’ll save you time and energy later.

For Pros: Make peace with new tools! Using data analytics tools to refine investment strategies goes beyond smart—it’s survival.

Conclusion

The housing market is ripe for transformation—and I’ve seen incredible results when people adopt these innovations. From smart home innovations to virtual reality tours, emerging trends and tech for the housing market aren’t just silver bullets in a competitive market—they’re necessities.

So, are you ready to stand out in your next deal? Don’t let what worked in the past tether you to outdated strategies. At Complete Controller, we’re your network for future-forward insights. Check out more revolutionary tools and trends on our blog at Complete Controller.

FAQ

What are the top housing market trends in 2023?

Smart home tech, AI tools, VR tours, sustainable housing, and blockchain are at the forefront.

How does AI help in real estate?

AI assists with predictive maintenance, faster tenant screening, accurate valuation, and personalized searches.

Why are virtual reality tours so popular?

They save time, attract out-of-area buyers, and give a realistic sense of living spaces.

What’s the significance of blockchain in housing?

Blockchain ensures security and transparency, reduces fraud, and speeds up closings.

What’s driving the sustainable housing movement?

Green building materials, energy-saving tech, and increasing environmental awareness are reshaping demand.

Sources

1. Exploding Topics. (2024). “50+ Smart Home Statistics (New 2024 Data)”.
2. Statista. (2023). “Average new home sales price in the U.S. 2023”.
3. Redfin. (2023). “2023 Housing Market Year In Review”.
4. LightNOW Blog. (2023). “Growth In Smart Homes & Key Trends”.
5. Complete Controller. (2023). Real Estate Technology Resources.
6. Smart Home Insights. (2023). Smart Home Market Research.
7. AI Analytics. (2023). Real Estate Technology Trends.
8. Green Building Advocates. (2023). Sustainable Housing Technologies.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

In the last decade, it has been inclined towards artificial intelligence (AI) and machine learning. AI can potentially change the world, becoming common in our everyday life. Whether it is weather prediction, self-driving cars, or space exploration, AI impacts every field.

History of AI

Artificial intelligence is not a newly introduced concept. About a century ago, AI turned into reality from fictional books. In 1950, Alan Turing introduced machines and created a “Turing Test” to measure a machine’s ability to think and work like a human being. The term “Artificial intelligence” was coined in the mid-1950s after the death of Turing.

In 1959, an American cognitive scientist, Marvin Minsky, established the Massachusetts Institute of Technology’s AI Laboratory. The increased use of personal computers in 1980 shed further light on AI. However, people took several decades to accept and recognize the true potential of AI.  

The most significant advantage of artificial intelligence is its ability to learn from collected data constantly. The machine predicts better when algorithms collect and analyze massive data. For example, if you are unsure which movie to watch today, Netflix will suggest some films based on your viewing history.

Evolution of Artificial Intelligence from Fiction to Reality

Researchers have designed software focusing on survival in the best possible conditions and increasing efficiency for each generation without human involvement. The creation of algorithms takes time. An example of machine learning is translating languages and self-driving cars.

These networks resemble a brain’s structure and learn from the collected data. Smaller neurons are responsible for specific tasks, such as recognizing road signs. It is not a matter of a day; it takes several months to complete and adequately integrate this technology.

Recently, processes have been faster through the automation technique. But these programs connect circuits created by humans. It limits the output to the thoughts and biases of engineers and developers.

Google’s computer scientist, Quoc Le, designed AutoML-Zero software to create effective AI programs without human aid. The program comprises fundamental mathematical concepts that every high-grade student would know.

The program is intended to identify algorithms through evolution approximation. It begins with creating the population set of 100 people algorithms and connecting them with random mathematical functions. A test, like image recognition, is conducted to identify whether the image portrays a cat or a dog.

Each time, the algorithm’s performance is compared against the manual one. Artificial intelligence alters top-performing copies by random replacement, edition, and deletion. Adding children to the population can lead to slight algorithm variations, and the cycle continues.

The system can create thousands of population sets at once, which algorithms analyze. The program is good at speeding up the search process through algorithm exchange and duplication. The evolution of artificial intelligence has made processes more manageable than before.

Leveraging AI in Businesses

Machine learning techniques are a source of increased workforce productivity. Artificial intelligence transformed businesses from workforce management and prediction analysis to brand advertising. In recent years, a Japanese firm nominated an AI board member for the faster prediction of market trends.

Big data is a benchmark of success for businesses, but some organizations are sinking into it. It is a significant driver of AI development, as machine-learning techniques make predictions from many gathered and administered data sets. It enhances business efficiency by decreasing critical risks.

Artificial intelligence helps you determine uneven patterns and keeps an entrepreneur alert of suspicious activities, such as payment fraud and spam filtering. Organizations can utilize AI to manage incoming customer support calls. Companies can optimize sales through database scanning and web searching to identify similar buying patterns.

Artificial intelligence has a significant potential to revolutionize organizational processes, and it is becoming harder for businesspeople to imagine their company’s future without AI. Machine-learning technologies are becoming much more inclusive, where a machine can replace the work of 10 humans.

AI created a space for both machines and humans to live peacefully and learn from each other. Machines optimize the return on investment through systematic exchanges and allow advertisers to create eye-catching content.

Several factors evolved artificial intelligence, including open data, updated computer systems, historical data, next-generation technology, etc. It all started with science fiction and the representation of machines through gendered and emotional people. Otherwise, people would not accept or care about machines without human sensation. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The Credit Score evaluates how you manage your accounts and credits. The score is a Credit Bureau rating, a Credit Information Society (SIC) generally consulted by institutions that grant credit. If you have ever used credit, telephone services, or pay television, you are in a credit bureau, regardless of your credit profile.

How Does the Credit Score Work?

A Credit Score depends on several factors, but the most important is how well and consistently you repay debts. The Credit Bureau uses a range of 400 to 850 points to evaluate you. The lower the score, the less likely a lender will be to extend credit or a favorable interest rate. For example, if your score is 400 or close, few lenders would see this as a desirable and reliable credit score that reflects your creditworthiness. If there is a lender who will extend credit when you have a low score, then be wary. Significant interest rates may accompany loans in that situation, further pushing you into debt and making it difficult to increase your score.

However, everything is different if your score is 850 or similar. In this case, many credit institutions will consider you a reliable person, and you will likely be able to obtain much lower rates. But beware, having an excellent score does not guarantee that you will be approved for every credit extension or secure the best rates since institutions evaluate other variables, such as your ability to pay or level of indebtedness.

Credit Activity

Suppose you were thinking of keeping your credit card forever or not asking for any type of financing. In that case, this may cause your score to go down because the credit bureau, like any SIC, cannot evaluate or assign points to someone who does not report any credit activity. Similarly, do not close the credit card or credit account with the longest, most consistent repayment history. This history shows a lender that you have the ability and willingness to repay a loan on time.

Number of Credits

Your score also falls among your most active credits because of your ability to pay. No matter how well you pay, your score will be low if most of your income is committed to paying loans or credits. Be cautious about using and repaying credit cards with low-interest rates. Overextending your payment on credit debt is unwise and can have disastrous consequences. 

Excess of Consultations

 If you have more than five queries of your report in less than six months, the credit bureau will think you are desperate for financing. This will negatively impact your credit score and automatically lower it.

Improving a Credit Score

Check your history

You can get a free copy every 12 months of your credit history, and then you can see who you owe or who you fell behind. While it may cause anxiety, especially if you have never looked at your credit history, it is far worse not knowing what debt you have. Similarly, many banks will let you know your credit score if you have an account with them. Then, you can monitor it without delving deep into your credit history.

Payment plans

Approach the institution with which you have the debt and negotiate a payment plan. Many institutions will be willing to enter into reasonable repayment agreements because this shows the institution you are ready to pay and increases their confidence in you as a customer.

Be patient

Improving your score takes time, so do not despair, but work to correct it as soon as you can. Consider that the more outstanding the debt or the longer you have taken to repay your debt is negative financial behavior, but you will need time to improve your score

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Imagine what the world would be like without cars. Without all the pollution they produce. A world without the noise from running vehicles. The dangers of being in a car crash. Now, think about a self-driving car with you sitting in the driving seat. While both scenarios may seem like a figment of your imagination, the second thought is not. Self-driving vehicles are a reality because companies like Google and Waymo are working on self-driving cars that can maneuver with the utmost ease. While there were challenges in developing this technology, and some vendors are still testing their variants, Google’s self-driving car was a concept that turned into reality thanks to the relentless focus on developing a quality, affordable product.

Current Projects

It can be argued that self-driving cars are here to stay, given their need and scope. Many notable automobile makers are now considering the possibility of developing self-driving cars. Some have progressed well but are going through the testing phase. Google’s self-driving car developer, Waymo, once claimed that the world would see self-driving vehicles on the road by 2020. While that did not happen by 2020, the delay is not in the over-arching self-driving car project. There have been delays in the past, but the project will continue for some time.

Technology

Many companies are doing their part to develop self-driving cars, and there have been instances when these cars were tested. When we discuss self-driving vehicles, Google’s self-driving automobile comes to mind. The car has been around since 2006 and has been going through rigorous testing ever since.

The car is a marvel of cutting-edge technology, using a combination of microchip-based processing units and software to operate the vehicle. Google has been rigorously working on and testing many prototype vehicles for years. The self-driving car has covered several laps of 100-mile runs and continues to do so. The self-driving vehicle is progressing through a testing phase during which the technology is established for reliability, affordability, and the response of installed systems. The car is expected to include limited functionality with other manually controlled functions. For example, the driver can drive and park the vehicle manually or automatically. Automatic assisting for brakes is also there for improved survivability.

Once the prototype phase is over, many companies will present their self-driving cars and robots. Delays in the project are temporary, and self-driving vehicles are anticipated to be on roads before 2030. The improving technology indicates that these cars are about to hit mass production.

The Future of Cars

Driving a car can be a hectic experience, and taking your vehicle on a long drive can make you feel tired and frustrated. Surprisingly, humans tend to feel bored and tired even when driving a luxury car with top-of-the-line features. With smart cars soon on the road, you do not need to worry about becoming sleepy and bored while driving. This automotive revolution is just around the corner, with many vendors trying their best to include features that will get you to your destination in no time. Self-driving vehicles are all set to be affordable without compromising your family’s safety.

Improvements

The preparation of prototypes was completed years ago, but comfort, automation, and integration drive improvements to the design. Automated cars will revolutionize how we drive by helping us save money through fuel economy without compromising mileage. Two concepts currently being developed include cars with hybrid propulsion and electric propulsion. Both will improve fuel economy through a cutting-edge ecosystem that monitors fuel status and displays the information to the driver. The driver will be there and can take over by pressing a button if he prefers. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.