Category: Content

Increase the Financial Reserve

We must make efforts along our trip to establish a cash reserve in unforeseen circumstances. In the case of an emergency, you may use financial aid to fulfill basic and essential demands for a fair amount of time. As a result, it is necessary to set aside a large amount of your monthly income for this purpose during your working life.

Reduce Monthly Expense

To keep track of your expenses, you should make it a practice to prepare a monthly family budget. If you adopt this practice, you’ll be able to keep track of your monthly spending and keep it as low as possible. If you run out of money at the end of the month, you will never have trouble paying your payments.

Pay Your Debts

You must stay true to your objective, whether you have a debt payment plan or many obligations, or it makes sense to develop a plan. This objective is to pay off your debts as soon as possible.

To prevent increasing debt, you must continue to pay what you owe and keep your obligations current.

Arrange Alternative Sources of Earning Extra Money

Suppose you can search for more jobs or an alternate form of investment to enhance your monthly source of income to prevent a personal financial crisis. If it’s not a second part-time work, it may be in internet sales, as a freelancer, or otherwise, if you have a talent that will make the process easier.

Control the Inflow and Outflow of Money

The most excellent way to understand where your money goes is to analyze and monitor your bank accounts constantly. To better structure and management of your accounts, you must know how much value comes in and how much goes out.

Review Your Insurance

With all that has been covered so far, it is interesting to try to minimize insurance prices, decrease costs, and prevent a personal financial catastrophe.

If you’re having trouble paying your expenses at the end of the month, you could consider canceling certain forms of insurance if it’s not hazardous to you.

Avoid Using Credit Cards

Make credit card payments a top priority, and hunt for cards with low interest rates. If you owe money on a credit card, the interest rates you pay each month may strain your monthly budget.

If you persist in paying off your credit card debt, you’ll lower your monthly financial commitments by eliminating interest payments. You risk accumulating debt and paying high interest rates if you do not make this option.

Make Good Financial Investments

It might be a terrific chance if you grasp the fundamentals of starting to make financial investments.

If you’re considering investing in the stock market, this is a beautiful moment to go shopping in the financial market because the price of good shares has dropped significantly. Since then, other financial assets have depreciated as well.

Prepare for Tough Days

Yes. As seen, we are on the verge of a pandemic disaster. Even though some nations are testing vaccines to respond to the alarming situation, we have observed increased sick persons and deaths. As a result, it’s easy to forecast that we’ll have some rough days.

There are several reasons to take safeguards to avoid a personal financial crisis, mitigate its effects, and achieve excellent financial stability regarding private money.

Learn More About Personal Finance

What is the point of learning? No matter how much money you make, it’s critical to maintain control of your finances to live a happy and fulfilling life.

Learning to manage money is a must for it to happen. Learn how to generate a positive relationship with money by developing the correct mentality, knowledge, and skills.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

A Guide to Leasing a Car: Tips and Tricks for the Best Deal

Leasing a car is one of those financial decisions that can feel complicated until you break it down—and then it suddenly makes sense, especially if you’re someone who likes flexibility. As the founder of Complete Controller, I’ve spent the last two decades simplifying financial mysteries for entrepreneurs and individuals alike, and I can confidently say that leasing a car isn’t about taking a shortcut—it’s about finding a solution that meets your lifestyle and financial goals.

Whether you’re after a lower monthly payment or the thrill of driving a new car every few years, leasing could be the savvy move you’ve been looking for. Let’s explore the benefits, address the pitfalls, and set you up for success with practical tips and strategies to find the best car lease deals.

Why Lease a Car?

Leasing appeals to drivers who value modern convenience and financial flexibility over vehicle ownership. What’s more, leasing is on the rise. As of 2024, 25.35% of new vehicles were leased, a steady recovery from the pandemic’s lull.

The perks of leasing

Leasing a car offers several clear benefits:

• Lower Monthly Payments: On average, a lease payment is $148 less per month than a car loan payment.
• Access to New Technology: Leasing gives you the freedom to trade up to the latest safety features and vehicle advancements every few years.
• Limited Maintenance Hassle: Most leases span the warranty period, so you’ll avoid major repair bills.
• Flexibility to Switch: Enjoy driving a 2023 Toyota Camry today? In 2–4 years, you could be sitting in an equally sleek 2026 model.

Who benefits most from leasing?

Leasing isn’t for everyone—I’ll admit that. It’s best for:

• Drivers who keep mileage low (think under 12,000–15,000 miles annually).
• People who prefer convenience and aren’t emotionally attached to owning their vehicle.
• Anyone eyeing electric vehicles (EVs): A notable 46.6% of new EV users are leasing instead of buying.

How to Lease a Car for the First Time

So, you’re considering leasing for the first time? Let’s break it down step by step.

Step 1: Research the best vehicles to lease

First, know thyself—and your driving habits. Look for vehicles that match your needs for reliability, fuel efficiency, and resale value. Resources like the Edmunds car leasing guide can help you locate 2023’s top lease vehicles. Popular leasing options often include models with strong residual values, which means lower payments for you.

Step 2: Understand the credit score game

Let me be blunt: your credit score can make or break your deal. A stellar score unlocks the lowest monthly payments. If yours could use a boost, focus on paying down debt and resolving discrepancies on your credit report. For more tips, check out how to manage your credit responsibly.

Step 3: Comparison shop like a pro

Comparison is the soul of financial savings. Before you walk into a dealership, explore tools like the Kelley Blue Book car lease tools to compare offers across dealerships. Ask yourself:

• What’s the lease term? (Shorter leases often result in higher monthly payments but less risk for costly maintenance.)
• How do mileage caps work? Excess miles can trigger fines of up to 30 cents per mile.
• Are there fees hiding in the fine print?

And remember, having accurate financial records on hand can help you weigh each option more effectively.

Understanding Lease Terms and Conditions

I often tell my clients, “Deals are won or lost in the fine print.” Here’s what to watch for when reviewing a lease contract:

Key lease terms to know

• Lease Duration: Most leases span 24–36 months for ideal depreciation coverage.
• Residual Value: The car’s expected resale value at lease-end. A higher residual value means lower monthly payments.
• Mileage Limit: Standard leases allow 12,000–15,000 miles annually. Be realistic about how much you drive.

Avoidable fees

Leases come with additional charges that you should approach with caution:

• Excess Wear-and-Tear Fees: A scratch too many could cost you. Many dealerships offer protection plans but weigh these carefully.
• Early Termination Penalties: Breaking a lease prematurely can result in steep costs. Plan ahead.

Tips for Finding the Best Car Lease Deals

Let’s talk strategy—because the best leases don’t find you; you find them.

Be intentional about timing

Holiday sales events—such as Labor Day or year-end clearances—are golden windows for snagging deals on leases. Dealerships are eager to meet quotas, and you can leverage this urgency to your advantage.

Learn how to negotiate a lease

As a business owner, I know the power of negotiation. Here are three questions you should never forget to ask:

1. What’s the total cost of the lease, including fees?
2. Can any fees (acquisition or documentation) be reduced?
3. Is there an option to purchase the vehicle at the end of the term?

For more ideas, check out these money-saving tips for leasing a car.

Exploring Alternative Leasing Options

Not all leases are created equal. Depending on your goals, one of these alternatives may make sense:

Short-term car leases

If you’re looking to drive temporarily, short-term leases (under 24 months) can be a convenient option. But beware of higher monthly costs due to accelerated depreciation and fees.

Used car leasing

Leasing a certified pre-owned vehicle might save you money upfront—think lower depreciation—but the risks include limited warranty coverage and potential maintenance headaches. Proceed cautiously.

Conclusion

Leasing a car isn’t just about numbers on a contract; it’s about lifestyle alignment. If you value flexibility, drive fewer miles, and love staying current with technology, leasing could be your financial sweet spot. It’s also an opportunity to maximize tax benefits if used strategically for business purposes.

At Complete Controller, we’re all about empowering smart financial decisions. Whatever path you choose, remember: in finance, knowledge is power, and you hold the wheel.

Let’s get you on the road to your perfect lease. Ready to learn more? Start your journey with my team at Complete Controller.

FAQs

What Happens at the End of a Lease?

When a lease ends, you have three choices:

1. Hand the car back with no further obligations (as long as it’s in good shape).
2. Renew a similar lease term.
3. Buy the car at its residual value, which is pre-determined in your lease agreement.

Can You Lease with Bad Credit?

Yes, but it will likely cost you in higher fees and fewer choices. If you have bad credit, exploring a cosigner option or improving your credit first is ideal.

Is Leasing Better Than Buying?

The answer depends on your needs. Leasing is best for lower payments and short-term driving flexibility. Buying is the way to go for long-term value and ownership benefits.

Sources

• S&P Global. “When will car leasing be cool again?“ December 14, 2023.
• Simi Valley Chrysler Dodge Jeep Ram. “What is the Best Car Lease Term?“ October 16, 2024.
• Bankrate. “The Basics Of A Car Lease Agreement.“ January 8, 2024.
• Edmunds. “10 Steps to Leasing a New Car.“ July 1, 2024.
• Experian. “Most Popular Cars to Lease in 2024.“ November 4, 2024.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Overcoming Startup Accounting Challenges for Financial Success

Startup accounting challenges encompass cash flow management, revenue recognition, tax compliance, and establishing scalable financial systems that can make or break your business. These financial hurdles cause 38% of startups to fail, with another 35% collapsing from product-market misfit—often linked to poor financial visibility. The path to overcoming these obstacles requires adopting accrual accounting, implementing robust software systems, and building financial expertise before crisis strikes.

As the founder of Complete Controller, I’ve witnessed the devastating impact of accounting missteps firsthand. Over two decades working with businesses across every sector, I’ve seen promising startups implode from preventable errors—like the tech founder who lost $50,000 from misclassified R&D expenses, or the SaaS company that nearly folded due to improper revenue recognition. This article reveals the battle-tested strategies that transformed our most successful clients from financial chaos to strategic clarity, giving you the roadmap to build unshakeable financial foundations.

What are startup accounting challenges and how can you overcome them?

• Startup accounting challenges include cash flow mismanagement, revenue recognition errors, tax noncompliance, and lack of scalable systems
• Cash flow problems alone cause 38% of startup failures, making accurate forecasting and buffer management critical for survival
• Revenue recognition errors plague 68% of early-stage tech companies, particularly those with subscription models or multi-year contracts
• Tax compliance costs have increased 32% since 2017, demanding automated solutions and proactive planning from day one
• Building scalable financial systems early prevents the painful migrations and data cleanup that derail growth-stage companies

Laying the Financial Foundation: Setup and Methodology

The accounting methodology you choose today determines whether you’ll attract investors tomorrow. While 67% of startups use accrual accounting despite cash method’s simplicity, this majority made the right choice—accrual accounting aligns with GAAP standards and investor expectations.

Accrual vs. Cash: The non-negotiable choice

Adopt accrual accounting immediately, even if your revenue is minimal. This method records revenue when earned and expenses when incurred, providing the accurate financial snapshots investors demand. Cash basis accounting might seem simpler, but switching later requires expensive restatements that delay funding rounds.

Chart of accounts architecture

Design your chart of accounts with growth in mind:

• Assets (100-199): Bank accounts, receivables, prepaid expenses
• Liabilities (200-299): Payables, deferred revenue, accrued expenses
• Equity (300-399): Common stock, preferred stock, retained earnings
• Revenue (400-499): Product sales, subscription revenue, professional services
• Expenses (500-699): R&D, sales, marketing, G&A with granular subcategories

Automation-first implementation

Deploy cloud platforms like QuickBooks Advanced or Xero with automated bank feeds from day one. Configure categorization rules that match your chart of accounts—our clients report 72% fewer errors after implementing automated reconciliation workflows.

Navigating Complex Accounting Territories

The average company lifespan dropped from 33 years in 1990 to just 21 years by 2020, partly due to increased financial complexity. Modern startups face intricate challenges their predecessors never imagined.

Revenue recognition mastery for SaaS

Buffer’s journey to $1M annual revenue demonstrates the power of clear pricing and revenue recognition. For subscription businesses, implement ASC 606 guidelines:

• Identify the contract and performance obligations
• Determine and allocate the transaction price
• Recognize revenue as obligations are satisfied
• Maintain detailed schedules for deferred revenue

Equity and stock-based compensation

Non-cash equity transactions create surprising complexity. Track restricted stock units, option grants, and vesting schedules using specialized tools like Carta. Capitalize stock issuance costs rather than expensing them—a common error that inflates early losses.

Software development capitalization

Distinguish between research (expense immediately) and development (capitalize after feasibility). Under ASC 350-40, maintain detailed time logs and project documentation. One client saved $200,000 in taxable income by properly capitalizing development costs that competitors expensed.

Cash Flow Warfare Strategies

Cash flow mismanagement kills more startups than any competitor ever could. The distinction between profitability and cash position creates a dangerous illusion that lulls founders into complacency.

The profitability illusion

Develop rolling 13-week cash forecasts that track:

• Weekly cash inflows by source
• Fixed and variable outflows
• Burn rate and runway calculations
• Scenario planning for delayed receivables

Burkland Associates’ research shows startups using this method extend runway by 40% on average. Update forecasts weekly, comparing actuals to projections.

Strategic expense management

Create clear policies distinguishing operational from capital expenses:

• Equipment under $2,500: Expense immediately
• Software subscriptions: Amortize prepaid amounts monthly
• Marketing campaigns: Match expenses to benefit periods
• R&D activities: Follow capitalization guidelines strictly

Compliance Battlefield

Tax compliance costs reached $537M in 2023, representing a 32% increase since 2017. This growing burden demands proactive systems.

Multi-state tax navigation

Map physical and economic nexus requirements for every state where you operate. Even remote employees can trigger filing obligations. Implement automated sales tax solutions like Avalara for real-time calculations across jurisdictions.

Payroll classification systems

Misclassifying employees as contractors triggers devastating penalties. Use IRS Form SS-8 guidelines and implement payroll platforms that handle:

• Automatic tax withholdings and filings
• State registration for new employee locations
• Contractor 1099 generation and delivery
• Benefits administration and compliance

Building Your Accounting Dream Team

Your financial infrastructure must scale with your business. The timing and structure of your accounting team directly impacts growth potential.

The phased staffing approach

Based on Complete Controller’s analysis of 300+ startups:

• Pre-seed: Fractional CFO services (10-20 hours monthly)
• Seed-Series A: In-house bookkeeper plus outsourced controller
• Series B+: Full accounting team with specialized roles

This progression reduces errors by 64% compared to premature hiring or delayed team building.

Technology stack evolution

Migrate systems before they break:

1. $0-$1M revenue: QuickBooks Online with integrated apps
2. $1M-$5M revenue: Add specialized tools for inventory, billing, expenses
3. $5M+ revenue: Implement NetSuite or similar ERP
4. Scale stage: Custom integrations between all systems

From Survival to Growth: Financial Reporting Excellence

Clean financials accelerate fundraising and command higher valuations. Transform your reporting from basic compliance to strategic advantage.

Investor-grade financial packages

Develop comprehensive packages including:

• Monthly P&L with budget variances
• Balance sheet with working capital analysis
• Cash flow statements with 13-week projections
• KPI dashboard tracking CAC, LTV, burn rate, runway

Board communication mastery

Create visual dashboards highlighting:

• Revenue growth and composition
• Customer acquisition efficiency
• Cash conversion cycles
• Scenario planning outcomes

Our clients using these frameworks report 27% faster funding closes and expanded valuation multiples from 8x to 12x ARR.

Final Thoughts

At Complete Controller, we’ve transformed financial chaos into strategic clarity for hundreds of startups. The companies that thrive share one trait: they treat accounting as a strategic weapon, not administrative burden. Start today by implementing accrual accounting, automating one core process, and forecasting your next 90 days of cash flow. These foundational steps build the financial discipline that separates market leaders from statistics. Ready to build your unshakeable financial foundation? Visit Complete Controller for expert guidance from our team and access to our exclusive Startup Financial Health Assessment.

Frequently Asked Questions About Startup Accounting Challenges

What percentage of startups fail due to accounting problems?

38% of startups fail from running out of cash, while poor financial management contributes to 70% failing within 10 years.

Should my startup use cash or accrual accounting from day one?

Use accrual accounting immediately—67% of successful startups do. Investors require GAAP-compliant financials, and switching later causes expensive restatements.

How much should we budget for accounting and financial management?

Allocate 1-2% of revenue: $500-$1,000 monthly for pre-revenue companies using software, $3,000-$5,000 monthly for fractional CFO services at seed stage.

When should I hire my first in-house accountant vs. outsourcing?

Hire at $20,000 MRR or before raising funds. Start with a controller experienced in your industry, particularly for complex areas like SaaS revenue recognition.

What accounting software works best for tech startups?

QuickBooks Online Advanced for early stage, Xero with Dext for inventory-based businesses, and NetSuite for companies over $5M in revenue.

Sources

• AccountingSeed. “Setting Up Financial Statements for Startups.” September 2024. www.accountingseed.com/startup-financial-statements
• Basis365. “Tech Company Accounting Challenges.” March 2025. www.basis365.com/tech-accounting
• Breaking AC. “Common Startup Financial Hurdles.” October 2024. www.breakingac.com/startup-hurdles
• Brex. “Cash vs. Accrual Accounting.” November 2024. www.brex.com/journal/cash-vs-accrual
• Burkland Associates. “Cash Flow vs. Profitability in Startups.” April 2025. www.burklandassociates.com/cashflow-study
• Cosmoforge. “Average Company Lifetime.” September 2024. www.cosmoforge.io/insight/marketing/average-lifetime-of-a-company
• FasterCapital. “Overcoming Startup Accounting Issues.” January 2025. www.fastercapital.com/accounting-issues
• Firstbase. “Common Accounting Mistakes.” December 2024. www.firstbase.com/accounting-mistakes
• Flowster. “Financial Challenges for New Businesses.” August 2024. www.flowster.io/financial-challenges
• Founderpedia. “Case Study of Buffer.” April 2025. www.founderpedia.substack.com/p/case-study-of-buffer-from-personal
• HubSpot. “Startup Financial Management Guide.” February 2025. www.hubspot.com/startup-finance
• INAA. “Tax Compliance for Startups.” July 2024. www.inaa.org/tax-compliance
• Intuit. “2024 Accounting Technology Adoption Report.” January 2025. www.intuit.com/reports/accounting-tech
• NSKT Global. “Basic Financial Statements Guide.” March 2025. www.nsktglobal.com/financial-statements
• QuickBooks. “Bookkeeping for Startups.” June 2024. www.quickbooks.com/startup-bookkeeping
• Ramp. “Accounting Best Practices.” May 2024. www.ramp.com/best-practices
• Rho. “GAAP Best Practices for Startups.” April 2024. www.rho.co/gaap-practices
• Rydoo. “Why 90% of Startups Fail.” October 2024. www.rydoo.com/cfo-corner/why-startups-fail
• Sensiba. “Tech Startup Audit Challenges.” March 2025. www.sensiba.com/tech-audits
• Stripe. “Startup Accounting Implementation Framework.” September 2024. www.stripe.com/resources/accounting
• Tax Foundation. “Business Tax Compliance Costs Survey.” September 2024. www.taxfoundation.org/research/all/federal/us-business-tax-compliance-costs-survey
• 360 Accounting Pro. “Essential Startup Accounting Guide.” November 2024. www.360accountingpro.com/startup-guide

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When business owners struggle with financial-related issues such as bookkeeping and tax preparation, they need the help of professionals to take care of these issues without compromising their business productivity. For this reason, they require a Certified Public Accountant (CPA) who can handle and carry out their financial activities.

A CPA is a certified accountant with the proper state certification. They can handle all your finance and tax-related matters effectively without compromising the quality of work. Business owners employ CPAs more than accountants, as they are trained and certified. As a result, it is noted that there is a change in the trend toward CPAs.

Here are five reasons for hiring a CPA:

CPAs are Legally Competent and Certified

Certified accountants must stay informed of the state’s latest tax laws and regulations. Despite having the authorized license and certification, a CPA goes through many complicated stages and lengthy procedures, making them more accomplished and competent to assess and deal with financial adversity professionally.

CPA Offers Detailed Financial Information

A CPA is a better version of an accountant who will do everything an accountant does but more comprehensively. Accountants manage finances in general. They report expenses, income, rents, taxes, accounts payable, and all fees related to their business with financial reports.

They facilitate descriptive accounting records and provide a detailed financial overview in reports. Moreover, they also advise on the proper steps to overcome difficulties business owners face, considering their vast experience.

For this reason, an organized, systematic process is carried out under the supervision of a CPA.

The prepared financial statement has the lowest reliability of the different types of financial statement services a CPA can offer. The CPA includes the client’s information in the financial statement format without guaranteeing whether the notification is accurate and complete. The financial statements prepared do not require any opinion or report from the auditor. This statement also does not require verification of the auditor’s independence. The CPA can carry out his work free and independently from external influences that may have a financial interest in the business he is evaluating.

The next type of statement is the compiled financial statement. In this case, the CPA must assess and disclose their independence from the company and determine whether the economic announcements contain apparent material misstatements to prepare a compiled report. In addition, the CPA is required to link his name to the financial statements in the world but does not offer an opinion.

In a revised financial statement, the CPA analyzes the information supplied by the client and investigates any unusual trends. However, the CPA provides a limited guarantee on the financial statements. An independent verification in detail of the accounting transactions is not carried out.

An audited financial statement provides independent verification of the information on the financial statement. The goal of an audit is for the CPA to give an opinion on the reliability of the financial statements. This opinion may be unqualified, qualified, unfavorable, or denied. This status offers the highest level of reliability and warranty.

CPA Provides Forensic Accounting

Also known as fraud investigation or auditing, accounting forensics requires CPAs to uncover evidence of betrayal through a company’s accounting records.

CPA Has Tax Solutions

A CPA has remedies for any tax problem. Their certification, knowledge over time, and experience make them well-versed in dealing with any tax difficulty. You can contact your CPA or the IRS for any tax-related matter and ask them to help you. They can also serve as your representative to the IRS, which is the next benefit.

CPAs as Representatives of Your Company

Accountants are not eligible for representation with the IRS. Only a CPA, an enrolled agent, or a lawyer can represent companies to answer about their financial activities before the IRS. They can skillfully handle the audit and issues related to your finances during the IRS inspection.

It is better to trust a CPA because when things get tough, only a CPA can offer you the best solutions.

If you need to speak with an accountant for more information about our US accounting and tax filing services, don’t hesitate to contact us at 407-344-1012. The Freedom tax staff has provided accounting and tax services for almost 20 years. Our accountants and IRS Enrolled Agents (EAs) specialize in business accounting, bookkeeping, tax services, tax preparation, back taxes, tax debt relief, IRS problems, tax resolution, tax planning, ITIN number, incorporations, and tax-exempt 501c3 non-profit organizations. (Freedom tax accounting and tax professionals are not CPAs. A third-party provider provides CPA services)

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Carousel Ads

Carousel ads refer to attractive, engaging advertisements with vibrant images and videos.

Let’s have a discussion about what a good carousel ad consists of:

1. A photo of you and a patient
2. An image of the service you are providing, that is, a visual explaining the procedure
3. The benefit of the service you are providing, i.e., before and after a service

The second way to use carousel ads is to ensure that each image has the same title, website URL, description, and CTA. Finally, try using the Card section when formatting your ad. You may choose ‘Automatically show the best performing cards first’ and deselect the manual option to add a card. ‘

Video Ads

Third, consume video advertisements, which are still another fantastic technique to introduce people to services and operations that photos cannot show.

Video commercials are an excellent marketing tool; they should not be abused. Mapping and filming a movie may be a time-consuming and challenging operation. Instead of picture and carousel advertisements, use video ads to rest yourself and your visitors. It’s a good idea to make one captivating video ad every month. If you consider yourself an expert at creating confident and compelling films, you can frequently prepare them. There is no need to devote much time; have fun crafting realistic and entertaining video advertisements.

Targeting Location

Segmentation is essential to implementing your marketing plan since it assists you in locating potential prospects. You will likely lose potential consumers if you do not choose the appropriate approach. As a business or marketer, your initial thought may be, ‘Where can I discover my target audience?’ The ad set includes targeting, often known as audience selection, and budget and timeline. You’ll look at three primary audiences in this section: public saved, custom, and the like.

Public Saved

A saved audience is formed based on interests, demographics, and locations. These three options give you access to various combinations to choose from.

The good idea is to start by choosing the following characteristics:

1. Location: 5-10 miles from your local clinic
2. Demographics: 25-35 women – generally more interested in cosmetic surgery than men
3. Interest: leave blank

Once you’ve collected enough data from Pixel, you can determine your audience a lot. You can create additional ad sets for different age groups. It is also a proper way to test which group, according to age, is most interested in your cosmetic surgery list of services. As for the final section, it’s best to leave the interest-based box empty, as it dramatically restricts your audience base. In turn, you may end up excluding potential customers.

Target Audience

The nice thing about individualized targeting is that it aids with remarketing. Your bespoke audience is one that was created using existing analytics and data. Facebook gives you access to various alternatives, such as client files, website traffic, application activity, and Facebook interaction.

For example, tracking site traffic lets you see who visits your landing page and when.

It allows you to target those interested in your products and services. As a result, you can improve the possibility of scheduling an appointment with you. Here’s an extra guideline to remember while redirecting only target clients visiting your website in the last seven days. If you go any further back, your efforts will most certainly be in vain.

Similar Audience

Local firms do not require a comparable audience, but you may give it a shot if it piques your interest. They are the target audience based on persons who resemble those in their databases. It may be anything from fan pages to those who participated in your Facebook post to someone who actively looked for your page. Planning to build a comparable audience using your customer’s email address is an excellent illustration of this. Facebook will then hunt for persons who resemble those on your email list. Make sure that your peer audience does not exceed 1-2 percent. Otherwise, it will be overly broad and, as a result, ineffectual.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Brick-and-Mortar: Why It’s Becoming Obsolete Today

Brick-and-mortar retail establishments are rapidly becoming obsolete in today’s market as digital alternatives continue to erode their relevance. Physical storefronts that once dominated the commercial landscape now face existential threats from e-commerce platforms offering greater convenience, selection, and competitive pricing.

I’ve spent two decades guiding businesses through financial transformations at Complete Controller, and the data is undeniable: e-commerce has grown a staggering 121.6% since 2018, while physical retail managed just 28.6% growth—with virtually no growth since 2022. As consumers increasingly prioritize convenience and omnichannel experiences, businesses must adapt or risk joining the thousands of retailers closing their doors permanently. This article will examine why traditional retail models are failing, how successful retailers are responding, and what strategic opportunities exist for businesses caught in this monumental shift.

What makes brick-and-mortar retail obsolete today?

• Brick-and-mortar stores are becoming obsolete due to e-commerce growth, changing consumer preferences, and operational inefficiencies
• E-commerce sales have grown 121.6% since 2018 versus just 28.6% for physical retail, with digital shopping offering superior convenience
• Traditional stores struggle with high overhead costs and limited hours that can’t compete with 24/7 online access
• Retailers without strong digital integration face significant challenges adapting to omnichannel customer expectations
• Physical retail isn’t disappearing entirely but evolving toward experiential models that digital can’t replicate

The Erosion of Brick-and-Mortar’s Dominance

The retail landscape has undergone a fundamental transformation that continues to accelerate. While physical stores still account for the majority of sales, their market share and growth potential are steadily declining as digital alternatives capture an increasing portion of consumer spending.

Post-pandemic shifts accelerate decline

The COVID-19 pandemic permanently altered shopping behaviors, creating new habits that persist even after restrictions lifted. Remote work arrangements and mobile shopping capabilities have restructured daily routines, reducing impulse purchases and planned shopping trips to physical locations.

Between Q2 2022 and Q2 2024, e-commerce surged by 15.7% year-over-year while brick-and-mortar stores showed virtually no growth. E-commerce accounted for just 4.3% of U.S. retail sales in 2010 vs. 22.7% in 2024, showing a 428% penetration increase in 14 years.

Key Drivers of Physical Retail Decline

• Price sensitivity: 72% of in-store shoppers use mobile devices to compare prices before making purchases
• Inventory inefficiencies: Retailers like Joann Fabrics face bankruptcy due to overstocking and underperforming stores
• Seasonal volatility: A 0.9% drop in January 2025 retail sales highlighted weather-related vulnerabilities that online retailers don’t face
• Limited operating hours: Physical stores cannot match the 24/7 accessibility of e-commerce platforms

E-Commerce vs. Brick-and-Mortar: The Numbers Say It All

The statistical reality of retail’s transformation reveals why traditional retail is losing ground to digital alternatives. While brick-and-mortar still accounts for the majority of sales volume, the momentum clearly favors e-commerce.

Metric	Brick-and-Mortar	E-Commerce
Total US Sales	$5.28 trillion (83.7% of market)	$1.47–1.50 trillion (15.2%)
Growth Rate	Stagnant since 2022	6.6% quarterly growth (2024)
Consumer Motivations	Immediate gratification, try-ons	Avoid crowds, 24/7 access
Operational Costs	High fixed expenses (rent, staff)	Lower overhead, scalable infrastructure

 

The financial advantages of digital retail extend beyond immediate sales figures. E-commerce operations typically require less square footage, fewer staff members, and can scale more efficiently during peak seasons without the limitations of physical space.

Case Study: Joann Fabrics’ Downsize

Joann Fabrics filed for Chapter 11 bankruptcy in 2025, closing all 800 stores after failing to adapt to omnichannel demands and inflationary pressures. The craft retailer’s collapse illustrates how quickly market conditions can deteriorate for retailers overly dependent on physical locations. Despite a temporary pandemic-era boost from home crafting, the company couldn’t overcome:

1. Rising real estate and labor costs
2. Inventory management challenges
3. Competition from more digitally agile competitors
4. Insufficient omnichannel integration

The Retailer’s Dilemma: Adapt or Die

Physical retailers face an existential choice: transform their business models or face extinction. The path forward requires rethinking the purpose and function of physical space within a broader omnichannel strategy.

Surviving through omnichannel synergy

While 91% of consumers expect seamless integration between online and offline shopping experiences, only 56% of retailers deliver on this expectation. 45% of retailers cite system integration complexity as their top omnichannel obstacle, leaving 56% unable to sync online/offline inventories.

Successful adaptation strategies include:

1. Click-and-collect models: Bridging digital convenience with in-store pickup to capitalize on both channels’ strengths
2. Data-driven inventory management: Using online analytics to optimize in-stock levels and reduce carrying costs
3. Experiential retail: Transforming stores into event spaces or community hubs that create reasons beyond merchandise to visit
4. Mobile-first in-store experiences: Implementing technologies that enhance the physical shopping experience through digital tools

The most successful retailers view their physical and digital presence not as competing channels but as complementary touchpoints in a unified customer experience in retail.

Why Physical Stores Still Matter (For Now)

Despite the challenges, certain retail categories continue to thrive in physical spaces, suggesting that brick-and-mortar isn’t disappearing entirely but evolving into more specialized formats.

Niche Opportunities in a Digital World

Categories maintaining physical relevance:

• Groceries/convenience: 80.4% of global retail still happens in physical stores, with perishable goods leading this category
• Apparel/homeware: In-person try-ons and immediate purchases retain value for products where tactile experiences matter
• High-end luxury: Premium brands leverage exclusive physical environments to justify premium pricing
• Complex purchases: Products requiring consultation or demonstration benefit from in-person expertise

The local shopping experience still offers unique advantages that digital channels struggle to replicate, particularly for businesses that create meaningful community connections or provide services alongside products.

I’ve observed among our clients at Complete Controller that the most successful physical retailers maintain tight alignment between their inventory, staffing, and square footage. They’ve embraced “right-sized” brick-and-mortar footprints – keeping high-value stores while closing underperforming locations. This strategic approach maintains essential brand touchpoints without the financial strain of excessive retail space.

The Future: Blended Retail Models

Forward-thinking retailers are pioneering hybrid approaches that leverage the best aspects of both physical and digital retail, creating new business models that transcend traditional categories.

How winning retailers are reinventing physical spaces

• Mixed-use commercial real estate: Repurposing malls and shopping centers into office/entertainment complexes that drive foot traffic beyond shopping
• Pop-up partnerships: Creating temporary brand experiences in high-traffic locations to generate excitement without long-term leases
• AI-powered in-store tech: Implementing augmented reality product demos and smart inventory systems that enhance the shopping experience
• Experiential retail hubs: Nike and Lululemon saw 6-11% foot traffic growth in 2023 by adding AR fitting rooms and yoga studios, while traditional apparel stores declined 8%

These innovations represent the emerging future of omnichannel retail – one where physical retail trends evolve toward creating memorable experiences that digital shopping can’t replicate, while embracing digital tools to enhance efficiency and reach.

Conclusion

The obsolescence of traditional brick-and-mortar retail isn’t simply about the rise of e-commerce—it’s about fundamental shifts in consumer behavior, technological capabilities, and business economics. Physical retail isn’t disappearing, but its role is transforming dramatically.

Retailers that recognize this shift and adapt accordingly can still thrive by:

• Creating purposeful physical spaces that offer what digital cannot
• Integrating online and offline channels into a seamless customer journey
• Using data to optimize inventory, staffing, and square footage
• Embracing experiential elements that drive meaningful engagement

I’ve guided hundreds of businesses through financial transformations at Complete Controller, and the retailers who succeed in this challenging environment share one common trait: they view disruption as an opportunity rather than a threat. They leverage their physical presence as a strategic asset within a broader digital ecosystem rather than clinging to outdated operating models.

👉 Action Step: Is your retail business struggling with the transition to an omnichannel model? Explore how Complete Controller’s financial tools and expertise can help you optimize your brick-and-mortar operations while building digital capabilities. Visit completecontroller.com to learn more about our retail-specific solutions.

FAQ

What percentage of sales come from physical stores?

Approximately 83.7% of US retail sales in 2024 still occur in physical stores, though this percentage continues to decline as e-commerce grows. The most dramatic shifts are happening in categories like electronics, books, and apparel.

Why are more retailers closing stores?

Economic pressures and underperformance drive closures, with 15,000+ stores projected to close in 2025. Key factors include rising real estate costs, labor expenses, changing consumer preferences, and inability to compete with e-commerce convenience and selection.

How can small businesses stay competitive against online giants?

Small businesses can compete by investing in mobile integration, creating unique experiential retail elements, maintaining lean physical footprints, and focusing on personalized service that online giants struggle to provide. Community engagement and local relationships remain powerful differentiators.

Does e-commerce actually offer better pricing for consumers?

Online platforms enable instant price comparisons, creating transparency that typically benefits consumers. While shipping costs can offset some savings, e-commerce’s lower overhead and ability to operate at scale generally allows for more competitive pricing, especially for non-perishable goods.

Will brick-and-mortar stores completely disappear in the future?

Complete disappearance is unlikely, but remaining stores will focus increasingly on experiences unreplicable online. Physical retail will continue evolving toward showroom models, experiential spaces, and service centers rather than traditional merchandise-focused environments.

Sources

• Business Insider. “Nike and Lulu Stores Draw in Customers With Experiential Stores.” A. Fisher. March 17, 2023. https://www.businessinsider.com/nike-and-lulu-stores-draw-in-customers-with-experiential-stores-2023-3
• CactusLadyCreation. “The Boom and Bust of Joann: Here’s How It All Fell Apart.” January 26, 2025. https://cactusladycreation.com/blogs/news/the-boom-and-bust-of-joann-here-s-how-it-all-fell-apart
• Digital Commerce 360. “Ecommerce vs Brick-and-Mortar Stores Statistics 2025.” January 31, 2025.
• FitSmallBusiness. “Ecommerce vs Brick-and-Mortar Stores Statistics 2025.” January 31, 2025.
• Forbes. “How Omnichannel Retailing Can Boost Customer Experience.” June 23, 2021. https://www.forbes.com/sites/forbesbusinesscouncil/2021/06/23/how-omnichannel-retailing-can-boost-customer-experience/
• LightboxRE. “Retail Sales Decline Amid Transformation in Commercial Real Estate.” February 21, 2025.
• Rinf.tech. “Omnichannel Retail: Technologies, Challenges, and Opportunities.” 2024. https://www.rinf.tech/omnichannel-retail-technologies-challenges-and-opportunities
• Statista. “Brick and Mortar Retail.” 2024. https://www.statista.com/topics/1133/brick-and-mortar-retail/
• UnivDatos Market Insights. “Experiential Retail Market Growth and Share Report, 2032.” November 2024. https://univdatos.com/reports/experiential-retail-market
• U.S. Census Bureau. “E-commerce 2000.” March 18, 2002. https://www.census.gov/library/publications/2002/econ/2000-e-stats.html
• Wikipedia. “Brick and Mortar Business.” https://en.wikipedia.org/wiki/Brick-and-mortar_business
• WolfStreet. “The Only Thing Pushing Up Retail Sales Is Ecommerce.” August 19, 2024.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Marketing is not a simple undertaking in today’s competitive marketplace. You must know current trends, tactics, and patterns to build your business sensibly. Traditional marketing strategies are becoming outmoded as the globe moves towards digitization.

Global digitization is a truth since things are changing rapidly, and businesses must also consider this.

Everyone nowadays knows about digital marketing and that it can help firms sell products more effectively than traditional marketing approaches. Marketing products and services through all digital or electronic media is digital marketing.

SEMrush

It is a rich, complete tool for marketers to provide marketing solutions that help to find new growth opportunities. It includes many services such as connecting with the social network, organic search engine optimization, configuring paid marketing, market research, and many more.

With Market Explorer, you can discover the leading players and their indirect competitors, traffic shares, and trends. You may investigate and obtain information about your target audience.

HubSpot

HubSpot is a software platform that helps you grow your business without compromising quality. It allows to set up sales, service, and marketing strategies. Furthermore, it provides free CRM at its foundation since it thinks every firm should have a single view of its customer data. It has a vast customer base in more than 120 countries.

Sendinblue

Sendinblue is a platform that brings together all digital marketing tools in one location. It has many features, from basic such as setting up SMS marketing and running an email campaign, to setup advanced automation, segmentation, etc. It also allows for the campaign pages’ design and collection of email lists via a custom enrollment form. In addition, it also gives the option for chatting with customers.

MailChimp

MailChimp is for small firms that can’t afford to employ such high-end tools and services. With MailChimp, these businesses are now able to increase their production.

It was developed initially for email marketing, but later on, it was enhanced with many features and became one of the all-in-one marketing suites. The good thing about this program is its simple and highly dynamic design, enabling newcomers to get started with their work.

Growth

Growth is also another excellent marketing tool that allows running an email marketing campaign and configuring automation for different marketing tasks. It aids users in the creation of complicated email campaigns, contact nurturing, and A/B testing.

It also assists users in developing a digital strategy, site design and development, digital optimization tools, and a marketing platform.

Marketo

Marketo was launched in 2006 and has since become one of the most prominent and well-known marketing automation solutions.

Its appeal stems from the tool’s ease of use and is customized to the user’s tastes and preferences. It is beneficial for B2B marketing.

Campaign Monitor

This software helps you to build a customizable professionally-looking email with many options so that email appears at its best at all times.

The prime feature of this software is that if you’re new, you may start with some pre-made themes and even tweak the device templates to appear great on every device. This will allow users to design, submit, and optimize templates more efficiently.

ActiveCampaign

ActiveCampaign is cloud-based marketing software suitable for small to mid-sized businesses. It has a very interactive interface that allows the user to create the campaign with the help of pre-made templates for the email of social media marketing to reach out to customers quickly.

Google Analytics

Google provides its web-based analytics program. It gives the option to check the different statistics of the website, such as web traffic, conversions, time of visitors, etc. Users may learn what works best for their business and reach their objectives by recording all of this data.

Analytics works with AdWords to sell your products and services, increasing revenue and business development.

Furthermore, its intelligent automation tactics in each area assist you in making meaningful connections that help you build your organization.

Conclusion

Depending on your needs and budget, you may select the ideal digital marketing instrument. Evaluate the abovementioned tools and choose the most appropriate ones for your needs.

This article reviewed the capabilities and uses of a few different types of digital marketing software. HubSpot, Act-On, and Emfluence are three inbound marketing technologies marketers may use for any campaign. For B2B marketing, tools like Pardot and Marketo are ideal.

Texted is a good option for SMS bulk marketing. MailChimp is the ideal tool for novices, while expert users and pros should use Campaign Monitor. Similarly, Google Analytics is the most incredible tool for analytics, while Cake is the best tool for affiliate monitoring.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

SEO Optimization

Optimizing your site for SEO means making your site more suitable for search engines and visitors. An adequately used SEO will help your site rank better and higher in search engines’ results pages (SERPs), thus driving traffic to your site. Start optimizing your website by doing keyword research for your content. You will know how many people search for a particular keyword and how much you must compete.

You can find keyword ideas or view metrics by history (average monthly searches, competition, etc.). You can determine which keywords to use and rank well in search engines. There are many tools for this, the most popular being Google Keyword Planner.

Email Marketing Campaigns

While SEO is a great way to show your site’s potential to customers, you need to ensure they don’t just visit once. Interact with visitors by sending regular email newsletters and promotions. Keeping in touch with current visitors keeps you in their minds and entices them to visit again. As with a traditional coffee shopper, eventually, they will have a sense of loyalty to your site. It’s a fantastic way to generate traffic to your website.

To start the email marketing campaign, you must use email marketing services like MailChimp and Constant Contact. Do this in a minimalist way by sending weekly or fortnightly emails that contain a summary of what’s new on your site. You can try free versions and upgrade to premium plans as your website grows. But remember not to cloud your subscribers with too many emails.

Social Media

Social media sites are a powerful tool for generating traffic to websites and blogs. If you use them intelligently and effectively, visitors won’t take long to discover your site. First, ensure your content is easy to share. People love to share exciting posts they’ve found on the internet with friends and family. Take advantage of this opportunity and incorporate the social media sharing tool in your blog posts. Leave the share button in the eyes of readers.

Have a Responsive Website

Cell phones represent 52% of all web traffic, which should be enough to answer why your website must be mobile-compatible. Visitors who have a bad mobile experience on your site may never return. You miss a lot of potential traffic.

You may be wondering what kind of website is considered mobile-friendly. Well, it’s a responsive website – meaning your website should automatically adjust and display as per the screen size of your device. Visitors can navigate your site smoothly without zooming in or out on your screen. Try Google’s test tool to see if your website is already mobile-compatible.

To create a responsive website, hire a professional or use responsive website themes and templates. This last option is cheaper. We always recommend WordPress because its themes are mobile-friendly and responsive. A responsive website also tends to rank higher on mobile searches too. So, even if you make high-quality content, your website traffic will still suffer if it’s not mobile-compatible.

Review Outdated Content

Yes, you should always write fresh content to attract new visitors. However, editing your existing content is also a great way to drive traffic to your website.

Search engines often crawl sites to search for new content. Every time you update your existing content on your site, it’s basically like putting up a big sign saying, “Rescan again.” Search engines will notice, recreate, and rearrange your page’s ranking based on updates.

Update old content that generates significant traffic to your site for faster results. They’ve likely already ranked highly on the SERP, so an update will keep them relevant and increase the chance of ranking improvement. Use Google Analytics to observe your most famous content and choose potential among them. And, of course, don’t update for updates alone. Focus on quality, not quantity. Following are some recommendations on what you can do to update your content:

Implement an Affiliate Program

An affiliate program is a partnership in which website owners pay affiliates (publishers) for the traffic they send or sales they make. Fellows usually write an article about their product, convince readers to buy, and post the referral link.

Today, many companies choose this strategy because it is a cost-effective way to drive traffic to their website and increase conversion rates. Before choosing an affiliate, know who your target audience is. Let’s say your audience is teenagers, then editors. Publishers must be attractive to their consumers.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Inbound Lead Generation Strategies

You can efficiently acquire hot leads after visiting a website with exciting information relevant to their problems. The sources of these leads differ depending on the specialty (the most frequent are blogs, search engines, and social media), as does the content, which varies depending on the specialization.

Content Marketing

Blog articles, freebies, and infographics are only the tip of the iceberg regarding marketing material – the sky is the limit. Certain content pieces will work more accurately than others depending on your goals and your customer’s persona, so examine and focus your efforts on the material that draws the most significant inbound leads. Following are some examples:

Guides and articles Creating high-quality blog material are one of the most acceptable ways to create business leads since it drives traffic to your site and establishes you as an authority on the subject. Before producing any articles, conduct extensive research, optimize texts, and offer only relevant stuff. A magnet for leads can be any downloaded content you are prepared to give away in exchange for an email address or pertinent lead information. It might comprise e-books, cheat sheets, studies, examples, etc. The emails acquired, once confirmed, may be utilized to launch highly tailored and targeted marketing.

Videos. People learn more effectively when they watch videos. Create films using the same concepts as textual content to answer the lead’s questions. Remember to include a link to send your reader to an opt-in form, lead magnet, landing page, or another relevant website.

Podcasts. Podcasts are listened to by one-third of persons aged 25 to 34 monthly and one-fifth every week. They are a tremendous source of fresh leads because they have become a standard instrument in our daily commutes and professional growth. Consider incorporating them into your inbound marketing lead creation approach if your industry permits it.

Social Media

Social media is distinguishing itself and acquiring its sector, yet you may include it in content marketing. Whether you like it or not, a well-produced and well-maintained social media presence equals marketing power.

Using social media, you can integrate blogs, targeted adverts, and other forms of advertising into a single platform and promote your business far and wide. Each forum has its personality, strengths, and flaws, but that is where inbound prospects will discover you, especially if you spend on sponsored and targeted posts and advertisements.

Long-Term Sales

Long-term sales lead generators may be content and SEO sites that produce organic traffic. When consumers search for products, services, and answers to their issues, you want your lead-generating site to be the first thing they see. Fill your content and pages with keywords and phrases corresponding to those search inquiries.

Outbound Lead Generation Strategies

You hunt for and find leads that may be more challenging to convert since they are not voluntarily interested in your offer. On the other hand, you may convert cold leads just as readily with specialized targeting and personalization.

Outbound lead generation comprises two key strategies: pay-per-click advertising (PPC) and lead source search (lead sourcing). PPC is a paid option, whereas lead generation might be free or paid, manual or automated.

PPC Advertising

Before we go into PPC, I’d point out that an increasing number of marketers refer to PPC advertising as an inbound marketing method (targeted ads were also briefly mentioned in the previous section). I think PPC is more suited to outbound because it is a plausible action. Still, it’s worth noting that PPC may be employed to boost your inbound marketing.

If you know your ideal client persona and target demographic, paid lead creation might be the secret to enormous sales. You may show sponsored advertising on Facebook, Google Search, ad networks, and other paid sources to generate much-focused traffic from your target demographic.

These leads are often acquired on unique landing pages designed for each campaign. Paid lead generation marketing initiatives include more extensive information capture forms as well. It happens for one simple reason: you pay for traffic and want your company leads to be as targeted and enhanced as possible from the beginning. It is an excellent strategy if you know your ideal target demographic, have a budget to spend, and have sales tools to acquire many qualified leads.

Lead Sourcing

Lead sourcing happens manually, semi-manually, or automatically, extracting leads from various sources using lead-generating technologies. It’s an excellent opportunity to examine the terrain and develop your lead creation strategy.

Many lead-generating firms provide solutions to fit every requirement and budget. On the one hand, lead distribution may be free manually or with free email monitoring tools. Still, it may also take a significant portion of your money if you use lead-generating firms that have solutions faced.

Choose your lead source before you begin sourcing. Try out a few different channels to discover which leads convert the best. If possible, diversify your lead generation – having more than one lead source that works for you is always advantageous.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Website Hosting

I know that there are numerous website hosting companies with downright incredible prices! Right? I’ve seen a company charge $2.99 per month or even for free. I recommend it wholeheartedly; do not buy a service with this value; cheap is expensive. You may not pay for it immediately, but you’ll pay for it somehow. Choose a hosting company with an excellent technology structure and 24-hour support with online chat and telephone. The average weight of a premium hosting service costs around $50.00 to $80.00 per month for sites with up to 2,000 (two thousand) daily visits.

Website Structure (SEO Optimization)

Before I begin this suggestion, let me define SEO – Search Engine Optimization (SEO). Often known as website optimization, it is a method of increasing website traffic using tactics and strategies that allow the site to improve its ranking in search engines’ organic results, such as Google, Yahoo, and Bing.

Design, Navigation, and Responsiveness

You thought I wasn’t going to talk about design. I think I was a bit harsh about designing a website at the beginning of the article. But on the contrary, I am significantly in favor of impeccable design. I am even annoyed about it, as I love to see a site with a beautiful design, good illustrations, content, good navigability, and something state-of-the-art.

Content Marketing

Andrew, what is this content marketing thing? Content Marketing is “content” developed articles that generate value for your target audience. They can be tips, a comparison of a service or product “X” compared to a product or service “Y,” or, in short, exciting content for your target audience.

Now comes the leap of the cat. I’m doing with you directly in this article where your business or you will show that you are an expert and understand the subject, leading this consumer to purchase your product or service. These contents will help the user build trust in your business, generating value through what you provide for free “articles, an eBook, a video, etc.”

Social Testing

Social proof is a concept that I call the herd effect. Where the crowd goes, more people will follow. Below, I will list two interesting social proofs and how to apply them on your website.

Customer Testimonials – This social test is my favorite, especially on video. Your future customer is watching a video testimonial of a current customer. It breaks many objections. Testimonials in the text are also interesting, but it is essential to put the name and surname of the customer in the testimonial signature. The visitor may want to look for this person on Facebook to ask about their experience with your company and if publishing the customer photo in the testimonial is even better. I do it myself as a customer.

Email Capture and Relationship

I think you already understand. This part is FANTASTIC; unfortunately, many agencies and professionals do not use it efficiently. When someone puts an email in some register, they receive that flood of emails with offers one after the other. Ultimately, you don’t even buy anything and still unsubscribe from your email. On the contrary, it scares the client.

But let’s get down to business, act strategically, and offer something of great value to the user so he can register his email. For example, the video lesson or an eBook study strategic locations to insert email captures on your business’s website; at times, this email registration box may go unnoticed by the user, so it is essential to distribute these email capture boxes on your website strategically.

A/B Test

My journey in digital marketing makes me learn something every single day. I am fully convinced that I have a lot of knowledge, but it always asks me if I think it’s better to use an “X” image or a “Y” button in some client situations. I always say: “with me, there is no guessing,” and I end the answer like this: “Let’s test,” of course, I use my initial intuition to save time, imagine testing everything, so we’re going to waste a year, there are things I already know what works and what doesn’t.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.