Author: Jennifer Brazer

Marketing, a vital aspect of any business, holds equal significance in the legal profession. While some attorneys may initially have reservations about marketing, it’s crucial to recognize its role in fostering the growth and expansion of law practice. It’s natural to be concerned about appearing too assertive or compromising on ethics. However, these apprehensions can be effectively addressed with well-considered and positive marketing strategies. Let’s collaborate to develop marketing plans that will alleviate these concerns and pave the way for your legal practice to flourish!

This article aims to delve into why attorneys may feel hesitant about marketing. More importantly, to provide a range of marketing options tailored explicitly for attorneys who may not be fond of traditional marketing approaches.

Why Do Attorneys Dislike Marketing?

There are several reasons why attorneys may have a distaste for marketing. One of the main reasons is that they believe advertising their services is unprofessional or unethical. This belief is based on the idea that advertising is a form of solicitation, which is prohibited by the American Bar Association (ABA) Model Rules of Professional Conduct.

However, the reality is that the ABA rules allow for advertising as long as it is not false or misleading. Furthermore, the ABA has recognized the importance of marketing and has even established guidelines for attorney advertising.

Another reason why attorneys may dislike marketing is because they see it as a waste of time and resources. They may believe their reputation and referral network are enough to sustain their practice. However, in today’s digital age, having an online presence is crucial to attracting new clients.

Options for Marketing for Attorneys Who Don’t Like Marketing

If you are an attorney who dislikes marketing, don’t worry. There are several options available to you that can help you promote your practice without feeling like you are “selling” yourself.

Content marketing

Content marketing is a strategy that involves creating valuable and relevant content that attracts and engages your target audience. As an attorney, you can create blog posts, articles, videos, and social media posts that provide information and insights on legal topics your potential clients may be interested in.

By creating helpful content, you can establish yourself as an expert in your field and build trust with your audience. Moreover, it can increase website traffic, social media engagement, and new clients.

Referral marketing

Referral marketing is a strategy that involves leveraging your existing network of clients, colleagues, and other professionals to generate new business. You can ask satisfied clients for referrals or partner with professionals in complementary fields, such as financial advisors or accountants, to cross-promote each other’s services.

Overall, by building strong relationships and providing excellent service, you can tap into your network to generate new business without engaging in traditional marketing tactics.

Speaking engagements

Speaking engagements are a great way to showcase your expertise and establish yourself as a thought leader. You can participate in panels, seminars, and conferences to share your insights on legal topics and connect with potential clients.

By speaking in front of a captive audience, you can build credibility and trust with your audience, leading to new business opportunities.

Online directories

Online directories like Avvo and Martindale-Hubbell can help you increase your online visibility and attract new clients. These directories allow you to create a profile that showcases your experience, education, and credentials, making it easier for potential clients to find you.

Overall, by optimizing your profile and including relevant keywords, you can increase your chances of appearing at the top of search results and attracting new clients.

In Conclusion

Marketing may not be your favorite part of being an attorney, but it is necessary to grow your practice. By leveraging strategies like content marketing, referral marketing, speaking engagements, and online directories, you can promote your services without feeling like you are “selling” yourself.

Furthermore, the key to successful marketing is to provide value to your audience and build trust and credibility with your potential clients. Overall, doing this can attract new clients and grow your practice without compromising your ethical standards or professional reputation.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

You can note and record your business performance in several ways using available data. Using financial ratios, you can quickly assess all areas where your business performance is excelling or underachieving. This way, you can judge where you need to improve in the areas you lack and where you need to retain and maintain the areas you have had success.

The other motive for using financial ratios in your business is that you can see and decide just how beneficial or disadvantageous it will be in one area if any such modifications are made. You can easily measure the effects of the changes elsewhere in another location.

Monitoring figures closely in your business will help you minimize waste and maximize efficiency, which will, in turn, grow and flourish your business over time.

Where do you get the information to calculate your financial ratios? Bookkeeping helps you provide all of the necessary and relevant information from which your accounts are formulated. The process of bookkeeping is recognized and well-defined in the fields of business and accounting.

Every transaction must be recorded, regardless of its nature (purchase or sale). The process of bookkeeping helps ensure accurate and timely records. Here are four ways to asses your business performance using financial ratios.

Current Ratio

The most regular and familiar ratio used is called the current ratio. This ratio calculates the ratio of current assets to the ratio of current liabilities. The current ratio is used to help specify a company’s potential and capacity to pay off its short-term invoices and bills.

If the business has more liabilities than assets, the current ratio will be less than one. If the business has more assets than liabilities, the current ratio calculated will be more than one.

If a business’s current ratio is high, it indicates it has a safety cushion. If the business has more assets than liabilities, its flexibility will be increased. If the business has more liabilities than assets, it might have to convert its receivable balances and some inventory items into cash, which may not be quickly done.

Businesses can enhance their financial health by strategically managing various aspects of their operations. This includes prioritizing debt repayment, promptly collecting receivables, purchasing inventory only as needed, and considering converting short-term debts into long-term obligations to bolster their current ratio.

Liquidity Ratio

Liquidity ratios can be found in three types:

1. Current ratio: Calculated when the sum of the company’s current assets is divided by their total current liabilities. This ratio measures if you have sufficient assets to pay for your liabilities. If your current ratio is calculated to be two, you have twice as many current assets as your current liabilities.
2. Quick or acid-test ratio: This ratio is calculated by dividing current assets (not including stock) by the total current liabilities. If your quick or acid-test ratio shows the result of one, it means your business’s liquidity levels are sufficiently high. This is an indication that your company has solid financial health.
3. Defensive interval: This ratio is calculated by dividing the total liquid assets by daily operating expenses. The ratio will estimate how long you can survive your business without any cash flowing in. Normally, it is found to be somewhere between 30 to 90 days.

Solvency Ratio

Solvency ratios measure a business’s financial stability by calculating its debt relative to its equity and assets. A business with too much debt might not have enough flexibility to manage its cash flows if interest rates rise or business conditions deteriorate.

The common solvency ratios calculated are debt-to-asset and debt-to-equity. The debt-to-asset ratio is found by dividing total debt by the total assets. The debt-to-equity ratio is calculated by dividing total debt by shareholders’ equity. Shareholders’ equity is found by calculating the difference between all total assets and liabilities.

Profitability Ratio

Profitability ratios calculate the management’s ability to change the amount of sales dollars earned to cash flow and profits. The net profit ratio can be used to evaluate your business’s profitability. Divide the total profit before tax by the net sales amount to determine your net profit.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Raising a child comes with many responsibilities and a considerable cost. The latest report from the US Department of Agriculture states that the average price of raising only one child in American society, from birth to seventeen years of age, has been estimated to be nearly $233,610. However, when considering the impacts of inflation, this figure may easily exceed the $260,000 mark to raise a child born today.

Although you have heard that buying a house is one of the most significant expenses an average household makes, raising a couple of children is far more critical than most Americans. For instance, if you add the expense of raising two or more kids and their educational costs, there are countries where you can buy two homes for that amount.

However, like preparing to buy a house, it might be a good idea to get your financial situation well-maintained before you bring an infant into this world. You need to improve your money matters and do necessary bookkeeping when you already have kids and face financial hurdles. Here are five money milestones you should strive to cross before having children.

Ensure Career Stability

Establishing a solid and secure work situation is crucial before having children. While it can imply entrepreneurship, freelancing, traditional employment, or some blend thereof, you must have a firm foundation that supports your growing family and helps you achieve your financial goals.

Thus, work on a career path to continue after your kids are born. This money milestone of career stability should come with a salary covering the childcare expenses that typically amount to nearly 16% of the cost of a child’s upbringing.

You must consider more than just salary. For instance, a career that affords you advantages like healthcare and dental care, maternity or paternity leave, and a decent person or illness leave policy so that you may take a day off easily to care for your ill child instead of being out of a payday.  

Have Adequate Disposable Income

Indeed, $233,610 sounds a lot to just about anyone. But it makes excellent sense when broken down to $1,082 monthly. Calculate the estimated annual expenses of raising a child and consider that when preparing your budget so that when the costs come rolling in, you are ready. The following money milestone helps you adjust your earnings and other variables affecting your situation. This will also give you the disposable income required to raise your children. In addition, it ensures you have sufficient savings to compensate for estimated variable costs.

Pay Off Your Debt as Soon as Possible

Debt can be a substantial financial burden in your life. If you fail to control it, eventually, it prevents you in many ways. Therefore, getting rid of debt should be the crucial money milestone you strive to hit before having children. Aim to pay off the debts first on credit cards and others with a high interest rate. It is an excellent idea to do a part-time job to earn more income and eradicate your debt. It will improve not only your financial situation but also your credit score.

Make an Emergency Fund Available

Indeed, life is full of many uncertain events, including an unexpected loss of employment, a chronic health issue with one of your family members, or some other financial or natural disaster. These can miserably affect your living when you are unprepared for such events. That is why financial experts suggest having an emergency fund amounting to about three to six months of your living expenses, which you should also hit as your money milestone before having kids. Such a fund will protect and help you and your family in many ways during life’s inevitable messes.

Make Saving a Habit

One of the famous quotes by Warren Buffet says, “Don’t save what is left after spending, but spend what is left after saving.” Your fifth money milestone should be making saving money a habit before having children. Start immediately, keeping a sufficient portion of your income so it does not affect your life. Aim to live within your means, considering your financial goals.

Contribute Towards Your Retirement

The cost of raising your children will increase as they grow. Therefore, your next money milestone should be to save for retirement to make your future secure and independent before having kids. Once you have children, you will have a more challenging time contributing towards your retirement fund, as other expenses will inevitably appear.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Business owners often face fraud and theft each year due to their employees. The risk of fraud has increased due to the advancement of technology and the progressive development of the world market. According to research reports, organizations face a 5% loss due to fraud each year, in which internal employees commit 85% of severe fraud cases. Organizations should develop multi-layered fraud prevention strategies while keeping these statistics in view. Practice the following plans and policies to prevent fraud and employee theft in your business.

Practice Corporate Culture

Corporate culture defines procedures and policies that govern employees. The organizational structure of reporting systems, the accountable person, their segregation of duties, job responsibilities, and limitations should be clearly defined. Hire the right employees by investigating their past employment history and educational background.

Establish an anti-fraud policy

A documented policy that defines fraud, its prevention, and detection policies should be implemented after proper training of all employees. A zero-tolerance policy for all kinds of fraud should be communicated to employees. They should also be aware of actions to be taken in case of fraud.

Prevent Theft of Physical Assets

Random and Surprise Audit System

Along with an annual and quarterly audit of assets, a system for uninformed audits should also be developed. Under the pressure of unexpected audits, employees avoid stealing and fraud.

Segregation of Duties

The duties of inventory management staff should be segregated to prevent fraud. Two different individuals should do purchase order issuance and receiving of stocks.

Security Cameras

CCTV cameras should be installed in inventory storage areas to prevent employee theft.

Limited Access to Inventory Storage Areas

Only authorized personnel should be allowed to enter areas where inventory is kept, which should be kept locked in off-hours. Keys should be issued to specified individuals only.

Prevent Check Tampering

Security of Blank Checks

Blank checks should not be accessible to anyone and should be locked until required for bookkeeping.

Check Bank Statements of the Business

A review of monthly bank statements helps in detecting fraud in the form of tampered checks.

Prevent Expense Reimbursement Schemes

Receipts of Expenses

For reimbursing expenses, demand a receipt of the amounts the employee claims.

Policy for Expense Reimbursement

A company must have a documented expense reimbursement policy. Clear segregation of reimbursable expenses should be defined in that policy, and every employee must receive a copy of the reimbursement policy.

Comparison of Expense Reports

A comparison of expense reports submitted by different employees should be made to evaluate the legality of expenses.

Prevent a Billing Scheme

List of Approved Vendors

To prevent fraud at this level, maintain a list of approved vendors and do research to ensure the legality of the vendors. You may be paying fake companies if you don’t practice this simple plan.

List of Approved Prices

An approved price list should also be maintained to avoid payment at higher rates.

Signed Receipts

Sign a check only if a signed receipt of the product is attached.

Prevent Theft of Cash

Manager’s Approval

Sensitive transactions should always be accomplished only after the approval of a manager.

Monthly Account Statements

Regular updates of customer accounts prevent fraud at this level.

Rotation of Duties

Rotating duties and sending employees on annual leaves and vacations prevent employee theft because the employee is terrified of easy detection by others.

Bank Lockers

Cash and payment handling by employees should be minimized to prevent cash theft. Payments should be received directly in a company bank account.

Surprise Audit of Cash

Discrepancies in cash can be detected easily by counting the cash and comparing it with receipts.

Video Cameras

Install video cameras in sensitive areas where cash is handled to prevent stealing.

Conclusion

Fraud prevention is critical to secure your business. Following the above plans and policies in an organized manner will prevent employee theft.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Inventory

Companies manufacturing and selling physical goods must record them as assets in their books and expenses at their sale. Manufacturing companies usually deal with three inventories: materials, work in process, and finished goods. Retailers must deal with only one list, which is merchandise. In all cases, a company must sell inventories to make profits. Before trading, it serves as an asset for the company; however, after merchandise is sold, the cost covers an expense called Cost of Goods Sold (COGS). The price is then transferred from a balance sheet to an income statement via journal entry in bookkeeping terms.

Companies maintain a significant amount of inventory to manage their day-to-day operations. However, it is an important asset that you should monitor closely. Storing too much inventory can cause issues related to decreasing cash flows, storage costs, and losses if the item turns archaic. Similarly, too little of it can result in lost sales and customers.

Indirect costs or overhead costs that cover depreciation, factory maintenance, cost of factory management, electricity, etc., are allocated to inventory, depending on the production levels. Overheads are frequently assigned based on direct labor hours or the number of machine hours.

Cost of Goods Sold

Cost of Goods Sold represents the cost of goods or merchandise sold to customers. Unlike inventory on the balance sheet, the cost of goods is reported on the income statement. All the costs occur to get the merchandise into the inventory and are included in the cost of goods. The cost of acquiring it from the supplier, shipping costs, and all other costs are included. Direct materials, labor, and overhead costs are also included in the goods sold.

The cost of goods would account for labor, payrolls, and service benefits. All the direct costs associated with the production of the product are the cost of goods. It is essential to highlight that goods not sold during the year and still in inventory are not included in calculating the COGS. Only the goods that were sold are included.

Cost Flow Assumptions

There are three methods that the IRS accepts to move the cost from the balance sheet to the income statement. The accepted methods are FIFO (First Out), LIFO (Last in First Out), and Average Cost. They are what the names suggest. First in, first out means that goods that arrive first should be removed first at an original cost. It does not matter if the cost of goods sold has increased for the new batch; you would have to record at an actual price. 

Each cash flow assumption can be used in both systems mentioned below.

Periodic Inventory System

Under the periodic system, the amount in the inventory account is not updated at the time of purchase. The charge is only updated at the end of the year. This means that the report would show the cost of last year’s stock for the whole year.

All the purchases related to merchandise are recorded in either one or more purchase accounts. At the time of year-end, the purchase accounts are closed, and the stock account is matched with the cost of merchandise at hand. Under the periodic system, the cost of goods sold does not exist in the budget to record the sale of merchandise. It is calculated as beginning stock + new purchases – ending supply. You could not figure it out while looking at a general ledger account.

Perpetual Inventory System

Under a perpetual system, the stock account is continuously updated. The cost of merchandise purchased is added to the statement, while what is sold to the customers is reduced from the account. There is no room for purchase accounts under this system.

The cost of goods sold account is debited at the time of the sale, precisely for the cost associated with the merchandise. There must be two recorded journal entries for the sale of any merchandise. Sales and accounts receivable are recorded as one entry, while the other caters to the reduction of inventory and the cost of goods sold.

FIFO, LIFO, and Average cash flow assumptions are combined with either perpetual or periodic systems to account for the cost of the stock at hand. It is up to you to choose any one of them at your convenience. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

If you are an entrepreneur running your own business, you likely have a crucial role in your business’s growth and success. You are leading your business and playing the role of a salesperson, customer representative manager, developer, and project manager. Although you can hire employees or outsource specific functions, you need to maintain a check on all these positions yourself. Even if you are working as an owner of a tiny business, you will never be free from the liability of following the law.

Every company must abide by the direction of the registering state irrespective of the business size. Even if you have started a small-scale business or are currently establishing one, you must know how to handle legal issues. You do not need to hire a lawyer at an initial level. However, it would help if you acquired all the knowledge regarding business laws. Here are five ways to help you protect your small business against any legal fallout. 

Always Make Agreements in Writing

Trusting your clients and other business stakeholders is especially important because you are new to the business industry. However, many owners get manipulated later, as you signed no contract or written agreement at the initial level. Whenever you start working with another agent, whether they are a service provider, client, business partner, or an employee, it is recommended that you sign a written contract that includes all the terms and conditions. By doing so, you will resolve all upcoming disputes as you will mention everything in the arrangements.

Keep All Paperwork Updated

Once you finish all the contracts and paperwork, the next crucial task is to file and assemble your papers carefully. A business needs a proper bookkeeping system that updates all the data whenever you make any changes. Outdated paperwork is useless for a business, as missing data creates confusion. For example, your company has paid and documented all the tax documents. However, you must update the previous document and records every time you pay your business taxes. This is a troublesome and lengthy process, so one can hire an accountant or bookkeeper if they have enough resources.

Research and Learn about the Prevailing Laws

You may not be a professional lawyer; therefore, at times, you may make legal mistakes you are unaware of. Hiring a permanent lawyer for your small business is not a necessity. However, entrepreneurs can enhance their legal knowledge, which pertains to their business industry and business size. Plenty of information is available on multiple legal business websites, such as the US Small Business Administration domain.

According to the Small Business Administration website of the United States, we have mentioned a few essential points that every small business owner should know below.

1. Registering Intellectual Property, Copyrights, and Trademarks
2. Financial laws
3. Employment and Labor laws
4. Marketing and Advertising laws

Register your Intellectual Property

Intellectual property is significant if your business has an online existence or your business type is e-commerce. The reach of an online business is far better than a local business, and you need to protect all your business identities, such as logos, design, and ideas, by registering your intellectual property. An outstanding line exists between developing creative content and plagiarizing another person’s content. Unfortunately, suppose you have not registered your business trademark and have not reserved copyrights of your business. In that case, another individual can copy your content, report it in their business name, and file a lawsuit against you.

Get Professional Legal Advice

When setting up legal formalities of your business, nothing is more important than this. Suppose you are confused about setting up a legal contract for your business and are unaware of your business’s essential terms and conditions. In that case, you should enlist the help of a professional lawyer. The lawyer will read your business situation and protect your interest while giving you needed legal advice.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

As more and more companies are shifting from traditional operations towards an IT infrastructure, the threat to privacy, identity theft, and online security risks is ever-increasing. Businesses must take precautions and security measures to tackle cybersecurity issues and enhance their online privacy and security.

Moreover, employees must follow their company guidelines to protect helpful information from data theft. Data theft can be disastrous for employees as well as the customers of a company. Below are a few security measures businesses can take to ensure protection from data theft.

Using a VPN System

To secure the operations of a business, use a Virtual Private Network (VPN) to provide the industry with additional security. Furthermore, VPNs allow anonymous access to the internet and encrypt all data traffic to and from the company servers. 

As a result of the VPN, it becomes challenging for hackers to track the computers and the location of the servers. Good VPN providers send a security warning when someone from the company tries to access suspicious URLs to improve protection from data theft.

Firewalls

Like most businesses today, all devices are likely connected to an internet connection. If so, hackers have probably surveyed the computer network at least once. Hackers do this randomly, but when they find a valid computer address, they exploit all vulnerabilities to access the network and individual computers on the web.

Installing a firewall is the best way to prevent this type of attack. Firewalls operate by distinguishing between distinct segments of the network, allowing only authorized traffic to access protected components of the system. Moreover, the firewall examines every web data packet to ensure its legitimacy and filters seemingly suspicious data packets.

Take Precautions When Dealing with Portable Devices

If the business provides its employees with portable devices like smartphones and laptops, it must ensure that the devices include the latest data protection features for data protection. Mobile devices are the most vulnerable to data theft and invasion of privacy. Often, these devices get stolen; hackers try to break into these devices to steal valuable data. The data could include essential details about the business and its clients.

The best option for businesses is to have an IT security company provide them with secure measures to protect their portable devices from theft. IT security firms have experts capable of accessing the devices if they are stolen and attempting to retrieve the information safely.

Performing a Data Backup

Two types of backups will help protect data from identity theft and secure the users’ privacy. The first backup is performing a complete backup of all data. When performing a full backup, the data that requires a backup will upload to a secure device. The second kind of backup is an incremental backup. In this backup, new data is given to the previous backup since the last backup of your system.

Combining the two backup processes for more security is the most effective method. Perform a full periodic backup and an incremental backup every day. It is also possible to do a full backup every day.

It is essential to verify that the backups are working because it would be catastrophic to lose all data only to find that the backup systems are not working. To avoid this issue, set a restore point of the data to a new location, ensuring that the backup systems are working; the process can identify any problems during the backup procedure.

Different Ways to Back Up the Data

You can perform a data backup in various ways. For example, you can put them on a physical device such as a USB flash drive or a second hard drive. You can also place them in a shared folder on the network. Additionally, you can also keep backups in a secure offsite location. 

Cloud-Based Backup

Backing secure data to a specific physical site will not be helpful in a natural disaster or theft. It is strongly recommended that all companies invest in a cloud-based backup system. A cloud system has several benefits, including providing complete access to data access at any geographical location with added protection from data theft. Overall, cloud systems ensure the privacy of the entire company, including employee and customer data protection.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Preventing Net Loss for Entrepreneurs: Key Strategies to Succeed

Entrepreneurs can prevent net loss and achieve sustainable growth by implementing strategic financial planning, maintaining healthy cash flow, building emergency reserves, tracking essential KPIs, and adopting flexible budgeting practices. These foundational elements create financial resilience that protects businesses from market volatility while positioning them for scalable success.

Studies show that 82% of small business failures stem directly from poor cash flow management, making financial mastery the single most critical skill for entrepreneurial survival. Over my 20 years as CEO of Complete Controller, I’ve witnessed firsthand how businesses transform when they shift from reactive to proactive financial strategies. Whether you’re a tech startup founder navigating venture capital rounds or a retail business owner managing seasonal fluctuations, this guide provides battle-tested strategies that have helped thousands of entrepreneurs build financially bulletproof businesses. You’ll discover how to create cash flow systems that predict problems before they happen, build emergency funds that protect against unexpected crises, leverage working capital without overleveraging your business, and implement data-driven decision frameworks that turn financial insights into competitive advantages.

What is net loss prevention, and why does it matter for entrepreneurs?

How can entrepreneurs prevent net loss and maintain financial stability?

• By prioritizing cash flow management, financial planning, risk mitigation, emergency fund creation, and KPI tracking
• Cash flow control: Monitor all money flowing in and out of your business to identify potential deficits before they become critical
• Scenario planning: Create best-case and worst-case revenue projections to prepare for multiple business outcomes
• Contingency funding: Maintain 3-6 months of operating expenses in easily accessible emergency reserves
• Operational efficiency: Use KPI tracking to identify and eliminate unnecessary costs that drain profitability

Cash Flow Mastery: The Entrepreneur’s Lifeline

Cash flow management stands as the dividing line between thriving businesses and those heading toward failure. The stark reality that 82% of small business failures trace back to cash flow problems makes this skill non-negotiable for serious entrepreneurs. Smart cash flow management goes beyond basic bookkeeping—it requires predictive analysis, strategic timing, and systematic monitoring.

Successful cash flow management starts with implementing dynamic forecasting models that combine short-term visibility with long-term planning. Small business tips for managing cash flow include creating 13-week rolling forecasts that provide immediate visibility while maintaining annual projections for strategic planning. This dual approach allows entrepreneurs to spot potential shortfalls weeks before they materialize, providing crucial time to adjust spending or accelerate receivables.

The power of real-time cash flow tracking

Modern entrepreneurs gain significant advantages by leveraging AI-driven accounting software that automates cash flow tracking and provides instant visibility into financial positions. These tools transform raw transaction data into actionable insights, flagging unusual patterns and predicting future cash positions based on historical trends.

At Complete Controller, we’ve documented remarkable transformations when clients implement daily cash flow dashboards. One e-commerce client reduced cash shortfalls by 40% within six months simply by monitoring daily cash positions and adjusting inventory purchases accordingly. The key lies in making cash flow review a daily habit rather than a monthly afterthought.

Transitioning to proactive cash flow management requires three fundamental shifts:

• Moving from monthly to daily cash position reviews
• Implementing automated alerts for predetermined cash thresholds
• Creating scenario-based action plans for different cash positions
• Establishing clear protocols for accelerating receivables during tight periods
• Building relationships with financial partners before crisis moments arise

Case study: Emergency fund implementation success

A boutique e-commerce retailer exemplifies the power of combining cash flow mastery with strategic reserves. Facing volatile seasonal demand, they built a three-month expense reserve using high-yield savings accounts. When the 2023 holiday season brought unexpected inventory surplus due to supply chain delays, they weathered the storm without taking on expensive debt or sacrificing supplier relationships. Their disciplined approach to cash flow forecasting had predicted the possibility months earlier, allowing them to build reserves during their profitable summer season.

Financial Resilience in Uncertain Markets

Building financial resilience requires entrepreneurs to accept market uncertainty as a constant rather than an exception. The businesses that survived and even thrived during recent economic disruptions shared common traits: robust emergency funds, diversified revenue streams, and flexible cost structures that could adapt quickly to changing conditions.

Creating an emergency fund tailored to your specific business model starts with calculating your true monthly burn rate—not just obvious expenses but hidden costs like insurance, taxes, and periodic maintenance. Most small business emergency fund strategies recommend maintaining three to six months of operating expenses, but the right amount depends on your industry volatility and customer concentration.

Strategic emergency fund building

The mechanics of building an emergency fund while maintaining business growth require careful balance:

• Automate the process: Set up automatic transfers that move a percentage of revenue to reserves before you can spend it
• Optimize returns: Use high-yield business savings accounts or money market funds that maintain liquidity while earning returns
• Create replenishment rules: Establish clear guidelines for when and how to rebuild reserves after using them
• Separate mentally: Treat emergency funds as untouchable except for true emergencies

Historical data reveals a sobering truth about business preparedness. Before COVID-19, the average small business maintained just 28 days of cash reserves. By 2022, despite experiencing a global crisis, that number had barely moved to 27 days. This persistent vulnerability highlights why entrepreneurs who build substantial reserves gain significant competitive advantages during market disruptions.

Strategic cost analysis for maximum efficiency

Understanding your cost structure at a granular level enables surgical precision when market conditions demand adjustments. Start by categorizing every expense as either fixed or variable, then further classify them as essential for operations, important for growth, or nice to have.

Essential cost management strategies include:

• Negotiating payment terms with vendors to improve cash flow timing
• Converting fixed costs to variable wherever possible
• Implementing zero-based budgeting for discretionary spending
• Creating tiered cost-cutting plans before crisis moments arrive
• Building strong vendor relationships that provide flexibility during tight periods

Leveraging Working Capital Without Overextending

Working capital serves as the fuel for business growth, but using it wisely requires understanding both opportunities and risks. The key lies in matching working capital sources to their intended uses while maintaining healthy leverage ratios that preserve financial flexibility.

Smart working capital deployment starts with clear use cases. Bridge financing for seasonal inventory builds makes sense when historical data supports projected sales. Growth capital for proven marketing channels can accelerate revenue when returns are predictable. However, using short-term financing for long-term investments creates dangerous mismatches that can strangle cash flow.

Evaluating working capital options

Modern entrepreneurs have more financing options than ever, each with distinct advantages:

• Revenue-based financing: Aligns repayment with business performance
• Asset-backed lines of credit: Provides flexibility at lower costs
• Trade credit optimization: Extends payables without formal financing
• Government programs: Offers favorable terms for qualifying businesses
• Alternative lenders: Provides speed and flexibility for urgent needs

Case study: Strategic growth through working capital

A B2B SaaS startup exemplifies intelligent working capital usage. Facing strong demand but limited cash for sales team expansion, they secured a term loan specifically for hiring and training new account executives. By tying the loan amount to projected revenue from new hires and maintaining conservative assumptions, they achieved 25% revenue growth while maintaining positive cash flow throughout the expansion. The key was treating working capital as an investment with measurable returns rather than a cash flow bandage.

Integration with financial planning remains crucial for working capital success:

• Model different scenarios before committing to financing
• Build repayment schedules into cash flow forecasts
• Maintain unused credit facilities for true emergencies
• Track return on invested capital for all uses
• Set clear criteria for when to use external financing

Data-Driven Decision Making

Financial success in modern business requires moving beyond gut feelings to embrace data-driven decision frameworks. The businesses that consistently outperform their peers share a common trait: they measure what matters and act on insights quickly.

Successful entrepreneur traits for maintaining net profit margins include disciplined KPI tracking and rapid response to negative trends. The challenge lies in selecting metrics that truly drive business performance rather than vanity metrics that make you feel good but don’t impact outcomes.

Essential KPIs for entrepreneurial success

Financial health indicators provide early warning signs of developing problems:

• Gross margin trends: Reveals pricing power and cost control effectiveness
• Customer acquisition cost (CAC) payback: Indicates marketing efficiency
• Cash conversion cycle: Shows how quickly you turn investments into cash
• Revenue per employee: Measures operational leverage and efficiency
• Working capital ratio: Indicates short-term financial health

Operational metrics complement financial KPIs by revealing process efficiency:

• Sales cycle length and win rates
• Customer lifetime value to CAC ratio
• Inventory turnover for product businesses
• Utilization rates for service businesses
• Customer satisfaction scores that predict retention

Implementing effective KPI tracking systems

Creating an entrepreneurial mindset for effective KPI tracking requires systematic implementation:

1. Select meaningful metrics: Choose 5-7 core KPIs that directly link to business objectives
2. Automate data collection: Use integrated systems that update metrics in real-time
3. Create visual dashboards: Make data accessible and actionable for daily decisions
4. Set review cadences: Daily for critical metrics, weekly for operational, monthly for strategic
5. Define action triggers: Predetermined responses when metrics hit certain thresholds
6. Regular metric audits: Quarterly reviews to confirm KPIs still drive right behaviors

The transformation happens when KPI tracking moves from periodic reporting to continuous monitoring. One Complete Controller client in manufacturing discovered through daily margin analysis that a single product line was eroding overall profitability. Quick action to adjust pricing and sourcing restored margins within 30 days—a problem that monthly reporting would have hidden for weeks longer.

Agile Budgeting: Thriving Through Economic Uncertainty

Traditional annual budgets fail entrepreneurs because markets change faster than yearly planning cycles can accommodate. Agile budgeting embraces change as normal, building flexibility into financial planning while maintaining strategic direction.

The shift to agile budgeting starts with accepting that your initial budget represents a hypothesis rather than a fixed plan. Best practices for startups include monthly variance analysis, quarterly reforecasting, and scenario-based planning that prepares for multiple futures.

Building flexibility into financial planning

Effective agile budgeting incorporates several key elements:

• Rolling forecasts: Continuously update projections based on actual results
• Scenario planning: Maintain optimistic, realistic, and pessimistic versions
• Trigger points: Predefined actions when specific metrics are hit
• Resource pools: Uncommitted funds available for emerging opportunities
• Quick pivots: Streamlined approval processes for budget adjustments

Monthly budget reviews should focus on understanding variances rather than defending original plans. Ask why revenue or expenses differed from projections, what that reveals about your business model assumptions, and how to adjust going forward. This learning mindset transforms budgeting from a compliance exercise into a strategic tool.

Managing through election cycles and policy changes

Political transitions create unique challenges for business planning. The 2025 landscape demands extra vigilance around potential regulatory shifts, tax policy changes, and government spending priorities that could impact your industry.

Strategic responses to political uncertainty include:

• Stress-testing financial models against potential policy changes
• Maintaining higher cash reserves during transition periods
• Diversifying revenue streams to reduce regulatory exposure
• Building relationships across political spectrums
• Creating contingency plans for major policy shifts

Historical patterns show that businesses maintaining liquidity during political transitions often find unique opportunities as competitors pull back. The key lies in preparing for multiple scenarios while maintaining operational flexibility to capitalize on whatever environment emerges.

Cultivating a Sustained Growth Mindset

Long-term entrepreneurial success requires thinking beyond immediate challenges to build sustainable competitive advantages. The compound effect of consistent improvements, strategic reinvestment, and continuous learning creates exponential rather than linear growth trajectories.

At Complete Controller, I’ve observed that entrepreneurs who achieve lasting success share specific mindset characteristics. They view setbacks as learning opportunities rather than failures. They reinvest profits strategically rather than extracting maximum short-term gains. Most importantly, they build systems and teams that can operate without their constant involvement.

The compound growth approach

Building compound growth requires systematic reinvestment strategies:

• Identify scalable initiatives: Focus resources on activities that can grow without proportional cost increases
• Build operational leverage: Create systems that multiply individual efforts
• Invest in team development: Skilled teams execute strategies more effectively
• Develop intellectual property: Build assets that provide ongoing competitive advantages
• Create network effects: Design business models where growth reinforces itself

Continuous learning accelerates compound growth. Programs like Profit Mastery® provide structured frameworks for advancing financial skills. One participant reported reducing cash shortage incidents by 30% after implementing break-even analysis techniques learned in the program. The investment in education pays dividends through better decision-making for years afterward.

Case study: Resilience through strategic planning

Trilogy Innovations demonstrates how combining emergency preparedness with growth mindset creates exceptional results. During the COVID-19 pandemic, while competitors struggled, Trilogy leveraged SBA loan programs and carefully managed emergency reserves to maintain full employment. Their preparation allowed them to invest in new capabilities while competitors cut back, resulting in 40% growth during a period when their industry contracted. The lesson: businesses that prepare for downturns position themselves to capture market share during recovery.

Building peer networks provides both practical support and psychological resilience. Joining CEO groups, industry associations, or mastermind groups creates access to collective wisdom and emotional support during challenging periods. The isolation of entrepreneurship becomes manageable when you connect with others facing similar challenges.

Taking Action on Financial Mastery

Financial resilience doesn’t happen by accident—it results from deliberate choices and systematic implementation. The strategies outlined here work when applied consistently and adapted to your specific business context. Start with cash flow mastery as your foundation, build emergency reserves for protection, use working capital strategically for growth, track KPIs that matter, and maintain budgeting flexibility for changing conditions.

The path forward begins with honest assessment of your current financial position followed by systematic improvement. Whether you’re just starting your entrepreneurial journey or scaling an established business, these principles provide the framework for sustainable success. Don’t wait for a crisis to implement these strategies. The best time to build financial resilience is when business is good and you have resources to invest in systems and reserves.

Take the first step today by implementing daily cash flow tracking or starting automated transfers to build emergency reserves. Small actions compound into significant advantages over time. For personalized guidance on implementing these strategies in your specific business context, connect with the financial experts at Complete Controller. We’ve helped thousands of entrepreneurs build financially resilient businesses, and we’re ready to help you achieve the same transformation. Visit us at completecontroller.com to discover how our comprehensive financial services can accelerate your journey to sustainable business success.

FAQ

What percentage of revenue should entrepreneurs save for emergency funds?

Most businesses should save 10-15% of monthly revenue until reaching 3-6 months of operating expenses. Service businesses with steady clients might target the lower range, while businesses with volatile revenue should aim higher. The key is starting immediately, even with small amounts, then increasing as cash flow improves.

How can I improve cash flow without taking on debt?

Accelerate receivables by offering early payment discounts, implement progress billing for large projects, negotiate extended payment terms with suppliers, reduce inventory levels through just-in-time ordering, and convert fixed costs to variable wherever possible. These strategies can free up significant cash without borrowing.

What’s the difference between working capital loans and lines of credit?

Working capital loans provide a lump sum with fixed repayment terms, ideal for specific projects or inventory purchases. Lines of credit offer flexible access to funds as needed, perfect for managing cash flow fluctuations. Lines of credit typically cost less since you only pay interest on funds actually used.

Which KPIs should I track daily versus monthly?

Track cash position, sales pipeline, and customer acquisition metrics daily. Review profit margins, customer lifetime value, and operational efficiency metrics weekly. Analyze strategic metrics like market share, employee productivity, and long-term growth trends monthly or quarterly.

How do I know if my business is financially ready for growth?

Your business is ready for growth when you maintain positive cash flow for six consecutive months, have 3+ months of emergency reserves, understand unit economics with positive contribution margins, can accurately predict revenue within 10% accuracy, and have systems that can handle 2x current volume without breaking.

Sources

• Complete Controller. (2025). “5 Money Management Tips to Help Avoid a Deficit.” Jennifer Brazer. https://www.completecontroller.com/5-money-management-tips-to-help-avoid-a-deficit/
• Complete Controller. (2025). “Efficient Business Finance Management.” https://www.completecontroller.com/efficient-business-finance-management/
• Complete Controller. (2025). “Net Profit Margin Business Essential.” https://www.completecontroller.com/net-profit-margin-business-essential/
• Entrepreneur Fund. (2025). “Profit Mastery®: Financial Skills for Business Growth.” https://www.entrepreneurfund.org/profit-mastery
• Federal Reserve. (2022). “Small Business Credit Survey.” https://www.federalreserve.gov/publications/small-business-credit-survey
• Federal Reserve Bank of San Francisco. (2022). “Lessons Learned From Small Business Lending During COVID-19.” Sanchez-Moyano, R. https://www.frbsf.org/small-business-lending-covid19
• Harvard Business Review. (2018). “The Right Way to Engineer Your KPIs.” https://hbr.org/2018/03/the-right-way-to-engineer-your-kpis
• Investment News. (2024). “Are Small Business Owners Suffering from Cash Flow Complacency?” https://www.investmentnews.com/small-business-cash-flow
• Investopedia. (2024). “Emergency Fund Strategies.” https://www.investopedia.com/terms/e/emergencyfund.asp
• LendingTree. (2024). “Small Business Failure Rates.” https://www.lendingtree.com/business/failure-rates
• OneCFO. (2025). “Emergency Funds for Small Businesses.” https://www.onecfo.com/emergency-funds
• PEAC Solutions. (2024). “2025 Financial Planning Strategies.” https://www.peacsolutions.com/planning-strategies
• Preferred CFO. (2025). “Cash Flow Management for Small Businesses: Expert Tips.” https://www.preferredcfo.com/cash-flow-management
• SBA.gov. (2024). “Manage Your Cash Flow.” U.S. Small Business Administration. https://www.sba.gov/business-guide/manage-your-business/manage-your-cash-flow/
• Trilogy Innovations Blog. (2022). “Trilogy’s SBA Success Story.” Gregg, P. https://www.trilogyinnovations.com/sba-success

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

First in, first out, and last in, first Out are the two most common inventory management concepts used in the modern world. These two models are different from each other, but both pictures are specifications of inventory management methodologies. Here, we shall discuss what each means and what types of businesses can use these formats for their business operations and needs.

What is FIFO?

The FIFO inventory system uses the same strategy. First-in items are usually the first to come out of any storage. For example, in the fridge, you store milk according to its expiration dates. The milk cartons bearing close expiry dates would be stored in the front so those get sold first. This concept of inventory management aims to ensure that you move the oldest stock out first to guarantee cost-effectiveness and avoid wastage. The widespread use of this concept makes it ideal for many industries that use it along with other stock management models.

Pros of FIFO

With businesses worldwide feeling ramifications of digression, this type of stock management technique offers significant benefits with inventory cost fluctuations. The cost approximates the current market value of inventory available in the warehouse due to stock-taking procedures. The flow of costs agrees with the actual flow of physical products or goods. Due to its ease of implementation, businesses do not choose which unit to deliver, as inventory management is automated. For urgent basis orders, it helps contain and arrest shipping issues.

Cons Of FIFO

Use caution when applying the FIFO method for all business endeavors. The stock results and the image created about costs could not be genuine or authentic. Due to economic instability, the rates and prices are affected. FIFO is implemented while paying considerable attention to details as this method may exaggerate situations to depict profit-making growth patterns. 

This appearance of “growth” is the disadvantage of FIFO inventory management as taxes are applied to this “profit,” which heavily burdens a business, thus diminishing growth and stability. Also, it takes accountants months to notice discrepancies in statements if care is not born with the rising and falling rates and costs. With increased prices that show up in accounts months later, FIFO can be disadvantageous.

What is LIFO?

Last in, first out is commonly used where the previous items sent to stock are the first to come out. An example would be machinery manufacturing, where supplies already prepared and stored are shipped out first rather than newly manufactured fresh out of the rolling mill. It is widely used for non-perishable goods, and this concept of inventory management includes other benefits such as periodic cost of goods sold (COGS) and an inventory appraisal.

Pros of LIFO

With substantial tax advantages, LIFO is excellent for companies in the manufacturing industry. It also helps tackle inflation predicaments as costs of goods may change heavily if prices of raw materials increase. It also offers a lower balance shown as leftover inventory. With lower tax liability due to a lower rate of income, this type of inventory management is effective in growth. LIFO is ideal for rolling stock manufacturers, oil and gas sectors, power generation, and transportation.

Cons of LIFO

Due to the challenges in maintenance, LIFO is a bit more technical, as older inventory can sometimes never be sold or shipped out. This bears encumbrances as accounts can cause a loss of money. Thus, it slows down growth. The way LIFO runs inventory needs more complex records and advanced accounting practices. Even unsold items in the stock include support in accounting this system with this inventory management concept.

Grocery stores and restaurants cannot use this concept as it results in the rotting of most items that have later expiry dates. Shelved artifacts that are not for sale are costly. Also, globally expanding businesses and companies cannot use LIFO due to the difference in accounting standards, which do not follow the LIFO methods. The LIFO standards are lower in the US, but further restrictions occur with recent trends.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Cash management is the efficient collection, concentration, disbursement, and investment of cash in any business establishment while assessing and maintaining the company’s liquidity. Business managers and cash handlers are responsible for maintaining an order in cash schedules (inflows and outflows) to remain solvent and keep things running smoothly.

In other words, it is how a business keeps a record and manages its financial operations, such as investments in different short and long projects, a collection of receivables and revenues, and payment schedules (expenses, debts, and liabilities). It also ensures the business has sufficient cash to keep it afloat financially.

Why do Business Start-ups Fail to Create a Long-Term Impact?

Without a doubt, effective cash management is critically important for new and growing businesses. Entrepreneurial business ventures across the globe face extreme level difficulties in managing their cash flow effectively. According to research, 83% of the total start-ups fail to significantly impact the market as they lack the financial management skills, knowledge, expertise, and experience necessary to keep the business afloat in its ideal capacity. This reflects that maintaining a healthy cash flow is paramount in the retail industry as it keeps the business going—on and on!

No matter how great your business model may be, how effective your business execution strategy may be, and how many investors are ready to support your business’s strategic mission—you can’t survive for long if you cannot manage your company’s cash flow. Another reason small-scale retailers and business entrepreneurs fail to create an impact in tough circumstances is that they fail to understand the relationship between ‘managing cash flow’ and ‘cash management knowledge.’ The businesses that can understand and fill the gap earn considerable rewards in terms of increased profitability and sustainability, which are the essential components of any successful business.

Cash Keeps The Business Afloat Financially

‘Cash is king’—we have heard this throughout our academic journey. However, have you ever thought about why effective cash management is considered the backbone of any business? No matter what one may argue, sound cash management is the real game changer for any business, which means it either makes the game or breaks the business into pieces. In other words, businesses will probably hit a dead end without money, which means they cannot survive. Money is a front-line guard that protects a business from impending financial threats or unforeseen business crises.

For effective cash management, businesses need to address three main questions:

1. How much cash do they have?
2. Where is the cash coming from (influx of cash)?
3. Where is our cash going (outflow of cash)?

The businesses that maintain and keep the right strategic balance in addressing all of these questions can expect to keep their business afloat financially, which means higher monetary gains in the future. We have long been told that profits determine the fate of any business and keep it going.

A Biased Perspective

A recent study has revealed that most businesses, especially start-ups, fail due to the absence of cash rather than the absence of profits. This indicates that effective cash flow management is significantly important for deciding the fate of the business – long-term sustainability and profitability. Besides giving financial control, it assists businesses in fighting impending financial dangers and helps them to plan for unforeseen eventualities. 

Here is what you can do to maintain a healthy cash flow.

Make a Budget

You need to make a financial budget to know the exact status of the influx and outflow of cash. Cash management is not an alien job. It will require your time, effort, and energy. Once you know how to control and handle your daily cash, then you can put your retail business on the right track.

Collect Receivables Promptly

Any business needs to collect their receivables as soon as the sales are made. Transactions must be reviewed, tracked periodically, and credited to your business account without further delays to maintain a healthy financial life cycle. The quicker you do it, the quicker you will become financially secure.

Manage Inventory Carefully

A smooth flow of business activities can be ensured if you manage your inventory carefully. You must clearly understand your suppliers and vendor details for an effective payment and cash management schedule. According to studies, nearly 75% of your cash is tied up in inventory, which indicates that you need to make careful judgments and analyses about how to stock your shelves.

Launch Loyalty Programs for Employees

Your employees are your real assets, and investing in them seems to be a fair trade. Business managers will most likely handle and manage cash, so you need to empower and reward your employees at their respective grades to motivate them not to get involved in unethical activities.

Use Technology to Minimize Errors

Sometimes, managers or cash handlers will face extreme levels of difficulty in managing cash during rush hours. It is better to use technology, integrate POS software, or encourage customers to make wired payments to avoid discrepancies. This will significantly help managers to manage cash easily and more efficiently.

Define Your Cash Handling Processes

Cash management may seem daunting initially, but defining a set process for managing your daily cash operations will be a big plus for your business. Some retail houses may use manual handling daily management, paper trails, and tracking. The rest may use more advanced and electronic cash-handling platforms, systems, or software. In short, it is all about how well you can manage your cash.

Conclusion

Retailers across the globe have different levels of expertise, knowledge, and experience in handling their cash and disbursement schedules. To achieve success and a healthy financial life cycle, you must learn the art of handling cash properly. Cash management may seem challenging initially, but the right cash order can be maintained once you develop those skills. You can hire experienced and educated business managers and accountants to execute important cash-related tasks.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.