How to Use a Press Release Campaign to Improve Your SEO

When trying to optimize the visibility of a website, we only think of adopting Search Engine Optimization (SEO) approaches exchange links, online advertising, content writing, etc. We often forget the most obvious means of visibility, like the press relationship. However, launching a PR campaign can have positive effects on your website and SEO.

The press relationship, or PR, will designate all the processes allowing a brand or a company to have press coverage. For example, if you contact a local newspaper to talk about you, you are in a press relationship.

The two types of press relations can be distinguished here:

  • The classic press relationship: who will be speaking to journalists and traditional media.
  • The web press relationship: which will rely more on bloggers, social networks, and websites. Check out America's Best Bookkeepers

In general, marketing professionals are wary of the press relationship for one simple reason: it is not a means of promotion but communication. Indeed, the press is primarily interested in useful information, which may be of interest to the public. Therefore, it must be understood that a PR campaign will not necessarily present your products but your business. It is, therefore, a way of improving its reputation rather than selling its products.

Can a small business afford the press relationship?

Often, small businesses do not care about traditional media relations, and for a good reason. The rate of news agencies is high and will not be within reach of a relationship in full launch. However, we must know how to use the small-scale press relationship. Thus, even an independent entrepreneur with limited means can be successful in getting an interview in a local newspaper or television.

Press relations take time and require some know-how. The ideal will always be to refer you to professionals of the press relationship. They will be able to accompany you in all the steps necessary for a press relationship campaign:

  • Writing press releases
  • Contact with journalists
  • Setting up press conferences Check out America's Best Bookkeepers

One of the most important elements for a PR specialist is the network. For good feedback, you will need to know and identify the media that can talk about your business. If your activity is mostly based on the web, it does not necessarily mean that press relations will be useless for you. Indeed, a website can have many interests to be talked about in traditional media:

Media Coverage

It is always good to see your company cited in traditional media. Indeed, the mention of a website on trusted media can always reassure a prospect.

If your website has caught the attention of a journalist, it can give it a certain cachet. Therefore many professionals do not hesitate to mention directly on their sites the media that spoke about them.

Credibility

If we talk about your website, it means that it is an important player in your sector. It is no coincidence that product advertisements continue to display the words “Seen on TV” to guarantee quality.

The advantage of being mentioned in a press article or on television is that the consumer will have no suspicion as to the veracity of the information presented to him. This will not necessarily be the case if we only talk about you on blogs or news release sites. Check out America's Best Bookkeepers

Internet Links

Today, almost all the print media have a website. Thus, it is not uncommon for a newspaper article to also be broadcast on the web. Therefore, a good press relationship campaign will arrange for the journalist to add a link to the site referred directly in the content of his article. However, links from press sites often have a beneficial impact on the SEO of a website. This is the opportunity to optimize your SEO and increase your popularity. Also, many satellite news sites can take articles deemed interesting in print or web. Thanks to this, you always generate more links and popularity to your website.

The Creation of Interest

Finally, press relations can create interest in your brand or product. If your website is mentioned in a specialized article consulted by your target audience, chances are it will generate interest. As a result, your website benefits from more direct traffic and quality traffic. Visitors from online or offline press articles will tend to stay longer on your site and visit more pages. It is good to remember that user behavior on your site is one of the biggest SEO criteria. If the press brings you quality traffic, it may have a beneficial effect on your SEO.

What is the impact of Press Relations on SEO?

The traditional press relationship has a limited impact on SEO as it will be primarily for your interest to make you known and strengthen your image. On the other hand, more and more PR specialists are also moving towards a digital approach. It is then a matter of writing press releases with optimized content and making the client talk about reference sites (including the websites of traditional newspapers). The ideal is to make yourself talk offline and use all the media to generate positive effects on your SEO and your reputation.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

Why Should Companies Opt for Cloud Computing?

More and more organizations are now shifting towards the cloud computing trend. Businesses that opt for customized cloud solutions can enjoy a plethora of benefits that include added security, increased cost savings, and improved agility. Whether you own a small or medium-sized business, cloud computing can help you achieve outstanding returns on investments.

Around 80% of businesses are utilizing or planning on adopting the cloud system to enhance their operations. Various organizations claim that cloud hosting has proven to be the best investment for their business. With their operations shifting online, they have benefited immensely from the expanded storage and added security. Check out America's Best Bookkeepers

Here, we have compiled the top reasons why businesses should opt for customized cloud solutions.

It Will not Prove to be as Costly


If your organization is about to receive new contracts or massive growth, you need to expand your storage using a cloud provider that offers customizable solutions. Opting for prepackaged cloud services may not be a good idea, especially if you own a small business, as you will have to pay a large amount. Prepackaged cloud services are sold depending upon their storage in terabyte units, which may prove to be too costly for various start-ups or small businesses, as they do not require such a large amount of storage. Moreover, they might also have to pay heavy charges when upgrading or terminating. Therefore, choosing customized cloud solutions will be a better option for most businesses. Check out America's Best Bookkeepers

Experts can Help Install and Manage the System

If you are new to the cloud world, a customized solution provider will provide you with the assistance you need when setting up the system for your new venture. During the initial period, experts can help you manage the system until you become well-acquainted. Once you get the hang of it, you can efficiently manage the system on your own and won’t require outside help.

The experts will be able to help you configure and integrate the system in the best manner. Moreover, they will also train employees on how to manage the system efficiently to ensure smooth operations.

Contract Terms can Easily be Negotiated

If your business ends up securing a huge contract, you may have to expand your storage to accommodate HIPAA and PCI compliance. You will need a lot of storage, fast-paced systems, and increased security to keep your data safe. You can then talk to your customized cloud solution provider, as they offer extreme flexibility to their clients. They will negotiate the terms of the contract to help you expand your storage and pay for only what you need – instead of paying for extra on prepackaged cloud systems. Check out America's Best Bookkeepers

24-Hour Support

If a company loses access to its data, it is doomed to failure. Companies need to keep their data secure if they want to thrive in today’s fast-paced world. Though it is crucial to make sure that your cloud provider offers adequate support, the providers that offer customized cloud solutions are more likely to offer 24-hour support to you. You will not have to wait for an agent to get back to you or send numerous voicemails to get things back on track.

As soon as you encounter a problem, you can contact one of the representatives of your custom cloud service provider who will be able to help you resolve the issue immediately.

Simpler Configuration

Custom cloud service providers offer tailored and customized solutions to their clients according to their business needs. They provide a plethora of options that offer extreme flexibility – especially when it comes down to the system’s configuration and its architecture. It is recommended that start-ups or small business owners search for vendors that provide standard sets of the product instead of providers that offer custom solutions, which could be a bit more costly. Moreover, it would be a lot more difficult to integrate it into the company’s systems.

 

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

The Advantages and Disadvantages of a Business Partnership

A business partnership is the best source for business growth because you can make extra deliveries possible with good quality. The best part is that there is no burden on one person. You can grow your business with the highest speed by entering into a strong partnership. Various companies are following this trick these days as there are different partnership manifestations in different forms. There is an investment for projects with a total share of technical education and influential ideas from the business owner’s end.

However, even the best partners may not be all rainbows and butterflies; after all, we are humans. It is natural for one to disagree, have an opinion, or not understand and comprehend what the other person conveys. There may come a time when things may not set quite right between the partners. Here are some of the advantages and disadvantages of businesses with partnerships. Check out America's Best Bookkeepers

Formation

Just like a sole proprietorship, the partnership can also be formed without any legal formalities. You do not need any legal documents like in joint-stock companies. Agreements that are written or oral are sufficient to enter a partnership. Partnerships do not even require registration.

Flexibility

The business is free from legal restriction, mobile-friendly, and flexible. Partners can quickly introduce any change they want and believe is desirable to meet their changed circumstances.

When the blues hit all your business partnership vibes, how do you manage to rebound? To set the partnership up for success from the start is a significant first step. Take all the time you need to sort the details out and trust your instincts. If it does not feel right now, the chances are high that it will not be right later. So here are some disadvantages of a partnership. Check out America's Best Bookkeepers

Instability

The partnership form of organization can end abruptly on the partner’s insolvency, lunacy, or death. The partnership may also come to an end if one partner decides to dissolve the entire idea or is dissolved by the court because of some wrongful act by one of the partners.

Lack of Public Faith

Since the partnership concerns are not subject to any regulations and no legal functioning or formation, the people have less faith in these organizations that are coupled with the fact that individuals now and then are not aware of the exact position of the partnership’s business.

Restricted Enterprise

Since the unlimited liability completely covers even the private fortune of partners, they are bound to be over cautions. This leads to restriction on enterprises – every partner’s liability may be regarded as excessive for many purposes, which is why the partnership businesses tend to be useful for only small-scale business-like retail trade, a modern sized business hub, or small manufacturing business. Here are four tips to assist those in business together to have a better partnership.

Tip One

Talk about your visions; partners should be aligned. Are you sure that your partner shares the same passion? Do not commit to someone without discussing each other’s expectations and needs. Take out the guesswork and question whatever itches your head. What do I need and what to expect from my business partner? What can I contribute to make a successful partnership? Check out America's Best Bookkeepers

Tip Two

Communication is super important! It is the key to any successful relationship. Create a platform for communication that works well for your business and partner. For example, deciding between emails vs. phone calls vs. in-person as the primary means of communication. There is no wrong or right way or style to communicate, except verbal communication – that will not work.

Tip Three

Handle disagreements, frustration, and disappointments as soon as possible, which means having all your difficult conversations and confronting one another. It can be hard and an act of stepping out of your comfort zone by engaging, but it is essential and must be practiced if you wish to grow. This is how you give birth to new ideas and better ways of operation.

Tip Four

Celebrate your victories, no matter how small they may be. Have fun and be proud of each other’s achievements because small wins account for something huge. All of these are important for a balanced and happy business partnership life. This also includes work and life balance, which means giving each other their personal space and breaks. 

Conclusion

Set an influential and strong methodology for goal achievement to bring up individuals, the workforce, and teams together. It is necessary to let work in the same direction. Also, make different strategies to improve your business partnership foundation.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

Why Do Companies Need Budgets?

Creating a budget and sticking to it is one of the most critical decisions in the financial planning of any business. Making a budget consists of estimating income, a prediction of expenses, and an allocation of resources. It is a tool that is considered essential to know in which direction your business is going and how it will do to achieve its goals. It’s like plotting the route on a map: you detail the cost of each section to the final destination and the way to finance the trip. Check out America's Best Bookkeepers

Budgets are planned for different periods (monthly, quarterly, annual) and are completed as time goes by. They are also a flexible tool in which you can make the appropriate corrections so that the projection is attached to reality. These budgets are part of the financial planning that every financial director must develop to guide the company in the future and can be extended to establish business growth goals in the short or medium term (three or five years).

Types of budgets

The most important for the administration of a company are:

Capital budget: It reflects the long-term management of investments in fixed assets made by the company — for example, plants or offices, equipment, and work tools, computers, licenses, furniture, etc.

Operating budget: It refers to the forecast of sales revenue that the company will have in the period to be considered. Operating costs are deducted to obtain the net profit that the organization will be registering.

Cash flow budget: Knowing your utility will be important, but it is more to know how and when the money will flow to your company. If you do not have enough money to pay your monthly expenses, the treasury should plan how the operations will be financed. Check out America's Best Bookkeepers

Components of a budget

Every budget is made up of figures that correspond to three primary items that we already mentioned:

Sales and additional income: The income you get for these concepts is the basis of your budget. As it is about establishing projections, it is better to be as conservative as possible so that you do not take unpleasant surprises.

Total costs and expenses: Your income is directly linked to your sales. Produce the goods and services offered by your company generates a price that you should consider. These costs or operating expenses can be fixed (income, services, insurance), variables (raw materials, inventories, transportation), and semi-variable (salaries, advertising).

Utilities: The subtraction of the two concepts mentioned above will show you how much your profits amount, which is the capital for your growth plans. If your projection of profits is not favorable or does not correspond to your industry’s average, you should make adjustments to your costs and seek to boost your sales. Check out America's Best Bookkeepers

How to start?

A budget begins based on the statement of the results of the previous year. If your company is new, the advisable thing is that you make a conservative estimate and attached to the reality of your sales and profits in the following year of operations.

You must consider the economic or market factors that could affect your sales projections -and, therefore, your profits. This will only be achieved if you keep informed about the movements of the markets and the behavior of your current customers and potential.

The next step is to calculate your operating expenses. You will also be using all the information about the markets you may have, whether financial, the stock market, or consumer. It includes a list of all the inputs you need to produce your goods or services and economic and business expenses. Finish by calculating, based on income and costs, what will be the utility of your capital investment.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

Why and How to Choose a Music Producer?

In the music industry, the music producer has an important role in the success of an artist or a group.

Of course, the world of music is full of obstacles and pitfalls that a professional of this type will be able to help you overcome.

In this article, we will talk about the nature of this trade, the need for a good producer, and the essential criteria to choose one. Check out America's Best Bookkeepers

What is a music producer?

The music producer is not limited to one task.

This music professional helps you define your music, makes your titles cleaner, improves your lyrics, and advises you on your career.

Typically, he intervenes during the production of an album at different levels: preproduction, arrangements, voice, mix, mastering, etc.

Why do you need a producer?

More concretely, the advantages of hiring a music producer are numerous:

  • The producer is objective: it is crucial for an artist not to be biased when making decisions. It is hard to remain impartial when talking about your own music. Having a producer at your side can help you understand how your audience will understand your music and its commercial potential in your genre.
  • The producer is a guide: he knows the industry and can guide you in many areas. In short, it is more or less a mentor who will help you to go through the steps one by one by bringing a balance to your project. In addition to this, you can grow your network using this connection to bring influential or relevant people to your project.
  • The producer is creative: he will bring you ideas that you would not have had without him, and that will push your project even further. The producer helps artists define a sound in harmony with their universe and the message they want to share. Check out America's Best Bookkeepers
  • The producer produces: you have to concentrate on your music. Performing a recording is a complicated task with many internal and external factors to consider. The music producer will take care of this during the production of your album (production, calendar, team, contacts, budget, etc.) to give you maximum artistic freedom.

How to choose a producer for your musical project?

What is your objective?

First of all, before looking for a music producer, you need to know exactly what you want, both professionally and musically.

Making a list of the musical references (artists, albums, producers, titles) you have for your project will greatly help the producer understand the type of music you want and the market you are targeting.

Are you ready for your works to be in the hands of another?

It must be made clear that you will inevitably lose control of your titles if you hire a music producer.

A producer is a music industry professional who knows in principle what he does and who deserves your trust.

I’m not saying that you have to give him full responsibility for your album. We must rather define together the objectives and limits and then let him do his work freely.

Does he know your sound?

If the producer is not familiar with your existing sound identity, there is a risk that the result, once mastered, will primarily reflect the producer’s sound identity.

But this is your album and not his!

So you have to be sure that your music will be respected by the professional and that it is so recognized and influential in your musical style.

We will avoid producers who do not identify your sound identity and want to give you a different direction.

(Tip: If you’re doing gypsy jazz, do not see a hip-hop producer.) Check out America's Best Bookkeepers

To do this, discuss your music and try to find out more about what the producer is listening to and has already produced. It is imperative that this person understands your musical vision.

Do you hear well together?

A crucial point too often neglected. Do not sacrifice this for the sake of reputation because the agreement is a major criterion for the success of your registration.

Before you embark on this adventure, be sure that you can interact without difficulty together. Meet upstream and see if you are compatible both musically and humanly.

You need to be able to give him all your confidence and be able to communicate with him at any time. It’s this comfort that will make the difference on your next album.

What is your budget?

There are all kinds of producers. More or less famous, more or less expert in your style, and more or less expensive.

So ask yourself the right questions:

  • Is reputation a priority for you? If you want to work with Rick Rubin, Jay-Z, or Quincy Jones, it’s going to be very, very expensive.
  • Are you ready to pay this price?
  • What is your budget dedicated to production?

The ideal would be to have the financial resources adapted to the scope and ambition of your registration.

When we start, it is obvious that we will favor friendly contact and skills rather than a big name. And it’s not worse.

Conclusion

You now know why and how to find a good music producer for your project.

In the end, there is nothing better than having an impartial, professional, and motivating opinion to advance in your career, so consider this option for your next registration.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

4 Reasons You Should Ditch Your Traditional Bank for Online Banking

When most people think of banking transactions, they think of waiting behind other vehicles for their turn to place their deposit into a tube and having it transported to the drive-thru bank teller. Or they imagine standing in long lines waiting for their turn. Traditional banking may always exist. As automation and modernization have progressed, starting with ATMs three decades ago and moving to online banking opportunities offered by main banks in the early 2000s, banking’s face has changed. You can routinely deposit your paychecks and use payment platforms to obtain funds to be transferred into your bank without ever having to step foot into your bank or sit waiting for your turn at the pneumatic tube.

Online banks contradict the commonalities of traditional brick and mortar banking institutions. These banks are completely contained online and are taking the banking industry over. Here are four reasons you should consider ditching your traditional bank for online banking. Check out America's Best Bookkeepers

Convenience

The best thing about online banking is accessibility and convenience. While both conventional brick and mortar banks and online banks both offer similar conveniences when it comes to online banking, there are some differences.

The ability to do banking anytime online instead of during bank hours, electronic deposits of checks, and ease of transfers are a few of the services both offer.

Lower Fees

Because online banks do not have the high overhead of traditional brick and mortar banks, they can minimize fees. Traditional banks have building maintenance and staff, while online banks have less of these costs.

Most online banks have no minimum balance fees, and their overdraft fees are usually substantially lower than traditional banks charge. Also, many online banks offer free ATM withdrawals and refund fees charged by the ATM company.

Online banks are enticing new customers with lower to no fees than traditional banks who rely on fees as part of their profits. Check out America's Best Bookkeepers

Higher Interest Returns

While every bank offers savings accounts that gain interest, online banks can offer higher rates because they can offer lower to no fees, low overhead.

While savings accounts are never going to be a get-rich-quick option no matter the banking institution, the differences in the traditional bank interest rate and the online bank interest rate will add up to a large difference in the long term.

Traditional banks normally offer 0.01% annual percentage yield, while online banks offer between 0.05 and 1.5% annual percentage yields. This adds up to more significant savings, and if you are looking for a no-risk way to grow your savings, online banks will give you the most bang for your buck.

Technology

Technology will again not be restricted to online banks. However, the fact is that an online bank is 100% based on technology and will be on the cutting-edge of innovation when it comes to banking. Their only focus is online and mobile device interaction with banking.

This innovation means that online banking clients will continue to get the best services possible with a lot more control over their accounts. Check out America's Best Bookkeepers

The Drawbacks

There are two drawbacks to having an online bank account. There is no ability to deposit cash, and online banks do not have other services exclusive to the traditional brick and mortar bank.

These services include safe deposit boxes, notary services, and other services that require in-person interaction. Also, online banks often do not offer brokerage accounts, CDs, and insurance products most traditional banks offer though some do.

These drawbacks can be overcome in a few ways. You can still keep a checking account free to use for cash deposits at a traditional bank or open a safe deposit box only if you need one.

There are other organizations to get the other services you may need, or you can search to find an online bank that has the services you need since some do offer brokerage accounts and insurance products.

Conclusion

Online banking has some distinct advantages for savings on fees and higher interest savings accounts. These reasons speak strongly about choosing online banking for your primary banking needs.

Though there are drawbacks, those can be overcome though you may prefer to continue to use your traditional brick and mortar bank.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

The Benefits of Having an Online Presence

Even though businesses are encouraged to store their files electronically, some businesses still prefer archiving individual vital paper records. Many businesses retain paper-based files because they prefer it and because sometimes it is a legal requirement. Some files require being kept as a hard copy for a certain amount of time. These types of files include patient records, accident reports, and health records.

However, it can be challenging to store a large number of files onsite. It can significantly decrease office space, and your business may not have sufficient security actions to ensure the trusted materials are protected and kept safe. Offsite storage services deliver a more secure storage facility for relevant records and files. Here five reasons you to store your business files offsite. Check out America's Best Bookkeepers

Space

Even if you have a special warehouse or filing cabinets, storing files onsite can use up a large quantity of space. Utilizing a secure documentation facility can save you a lot of space in your office properties, ensuring the work environment is less cluttered. 

Security

It can be a significant risk to store your business’s files and records onsite. It makes them vulnerable to being stolen, lost, or damaged.  There is a chance of confidential financial info falling into dishonest hands if stored onsite.

When it comes to finances, protection is just as vital as privacy. Therefore, it is good to use offsite accounting to make sure your data is safe. The payroll is not only on schedule but also entirely confidential.

Specialized storage services can ensure that your vital records and sensitive files protect against incidental and natural disasters. The most up-to-date security and technology protect and offsite storage, commonly with 24/7 CCTV cameras observing everything, an entry that requires a biometric fingerprint, and a building surrounded by a safe border fence. Check out America's Best Bookkeepers

Cost

Storing files onsite comes with a concealed cost. Though you will not have to pay a bill every month, it is simple to deceive yourself into thinking that storing your file onsite does not cost you anything. However, you will be obliged to pay rent for space to store the files in your office. You will pay staff to search for the files when you need them. Having needless, old files around means they will spend more time searching for pertinent information. 

You will also have to pay for equipment used for the storage of the files. They can break sometimes, and you will face additional costs when the time comes to replace them. Moreover, unless you have a way of establishing and destroying files that you do not need anymore, the accumulation of needless files will also increase your costs.

Storing files offsite is simpler. You will receive a fixed monthly invoice every month for the business’s files stored offsite. When you need a file, you can request it using an online system and receive it within a few hours. You can also examine every cost associated with the offsite storage and adjust the services accordingly.   Check out America's Best Bookkeepers

Improved Employee Efficiency and Workflow

It can take a lot of time to file, sort, and locate files, which wastes your business’s time and money. You will be required to employ additional staff to search through the records and files. Storing your files offsite will benefit your business as your staff can focus on their actual job rather than spending their time looking through and filing papers.

The majority of the offsite storage services scan and send the files you require digitally within a few hours; this can save your employees a significant amount of time. Moreover, sharing your files online is more convenient and straightforward and ultimately improves the workflow.

Archive Management

It can be a hassle to search for your files, but identifying and managing the files you have can also be frustrating. The majority of offsite storage services offer an online archive management system that enables customers who opt for archive storing to manage their files’ lifecycle.

They can request a physical file, arrange deliveries and collections to archive additional files, and get the materials they do not need any more destroyed. This connection means that you will always be the one in control of your files.

 

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

Management Accounting Traditional and Modern

Many cloud computing users believe that different companies have different needs for cloud computing. Customized cloud infrastructures and services are the only way to make the most of their cloud investments.

Gartner predicted that in the next two years, half of the cloud companies would implement hybrid implementations. Cloud technologies are infiltrating organizations at all levels. It also means that cloud computing is nothing in black and white. Companies are implementing various cloud solutions to meet their business needs best, organizational infrastructure, and ensuring safe bookkeeping of their organizations. Check out America's Best Bookkeepers

According to Steiner, “There’s no magic solution that delivers the best cloud computing outcomes for your business: every organization needs to determine which data and departments can maximize the benefits of cloud solutions and have a positive impact on profits,”

Steiner further explained that while the customization and optimization of cloud deployment require several reasons, security issues are among the most critical factors. He also noted that different countries have different security rules. Companies that work in different geographical areas must recognize and respect all these rules.

There is no magic solution that delivers the best cloud computing results for your business. Each organization must determine which data and departments can take full advantage of the cloud solution and positively impact profitability. As companies create the cloud infrastructure and solutions that are best suited to them, a user must believe in the trend toward more significant growth in cloud computing is personalization. Check out America's Best Bookkeepers

One of the main reasons for creating the cloud is the different safety rules for companies operating in many international markets. Companies worldwide monitor the cloud market and include more customized cloud networks to establish a security and supervisory environment.

For highly regulated industries, such as financial services, government, or administrative services, solutions often configured according to national and industry compliance standards, such as portability and liability in the Health Insurance Act (HIPAA), Frame Safe Harbor or Sarbanes-Oxley. (SOX).

Customized Clouds

Customized clouds also provide companies with complete control over their data, rather than giving third-party energy providers and potential access. With the growing concern about the impact of the cyber-car, companies are reluctant to provide commercial materials reserved for external parties. By offering data not saved to the public cloud, companies can create a hybrid cloud that best fits their data security.

Mobile Clouds

The mobile domain is the third aspect that is in cloud computing. With mobile-based cloud computing among the higher number of users, including employees, the more significant security risks are due to the greater access to the data. Check out America's Best Bookkeepers

However, cloud computing integrates mobile-based cloud computing as simple and easily manageable. Every person can interact and operate with mobile clouds. The individuals’ productivity and performance get enhanced using mobile domains incorporated into cloud networks.

It is evident from the case of many famous cloud computing companies, such as Google and Microsoft. These companies have implemented innovative features and free storage on their cloud networking platforms. This implementation keeps its customers independent and safe, rather than providing the ability to configure the cloud infrastructure with multiple users and service providers.

This trend in user cloud computing continues to grow. Vendors that do not offer customized options for customers will begin to see revenue decline. By moving to cloud computing, an organization can benefit from the latest IT resources and redundant servers without worrying about a large amount of initial investment or technical knowledge.

Because all data is stored in the cloud, it is much easier to back up and restore than store it on a physical device with all customized options.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

How to Establish the Prices of your Product and Service

Establishing the value of merchandise is complex and can cause headaches for entrepreneurs.  With that in mind, here are ways you can learn how to price your products and services. Keep reading!

What is the price of a product or service?

Knowing how much you should charge for your work is the result of a broad analysis of essential factors, including:

  • Cost: gather all the essential components needed to manufacture the products, including taxation, marketing strategies, and distribution. 
  • Competition: the prices of your competition will help you understand the dynamics of the market.  Despite the freedom to set values, market competition will force a balance between prices.
  • Consumer: the economic scenario will also have a great influence on price setting. Even if your products or services are better than the competition, the consumer is not always willing to pay the price requested. For this reason, study the target audience, their consumption habits, and their purchasing power.
  • Added value: all merchandise gains support when it meets the needs of customers. It is adding value when the company manages to captivate its audience and retain it. This relationship of trust also influences the final price. Check out America's Best Bookkeepers

How to establish the sale price of a product?

The price policy varies according to the type of company and involves subjective conditions. However, some actions are useful for any model. These are:

Identify your costs and expenses

The first point you must evaluate when determining the value of your products or services is the amount paid up to the point of delivery to the consumer; such factors will directly influence the amount charged.

Expenses include general expenses and can be difficult to individualize. They are the necessary expenses for the full operation of the company, employee compensation, marketing strategies, and office materials.  In short, items that do not directly contribute to the final business activity.  However, they cannot be forgotten.  Already the costs comprise more specific and divisible aspects, such as supplies, equipment maintenance, water, electric power, travel of employees, cleaning materials, and everything related to manufacturing.

The costs and expenses can also be classified as either Fixed, which are not modified depending on the volume produced or sold, or Variables. The consumption is modified according to the quantity of the items.

The entrepreneur should keep in mind that a large volume of sales or an extensive list of customers is not synonymous with profit. There is a possibility that your products are being acquired because their price is lower than that of the competition; this can be very dangerous for your venture’s financial health. Check out America's Best Bookkeepers

Analyze the market

Market conditions can never be neglected or put at the end of the list of priorities. Therefore, before setting your price, you must observe the price that your opponents are implementing because that also serves as a parameter for your final pricing decision.

It is common for entrepreneurs to reach more competitive amounts in certain campaigns, much lower than the market.  However, charging less than the competition cannot be a constant focus where it inhibits making a profit. That is why a detailed analysis is so important.

Fix the profit margin

The profit margin is what brings true meaning to the existence of any company. What is the logic of charging only enough to cover expenses? If your billing allows only what is necessary for the company’s survival, it is time to reassess your business plan.  Profit is the difference between the turnover obtained by sales of a product or service and the costs to execute the work.  However, deliberating on the profit margin is not simple; maintaining balance is manifested as the most appropriate decision. What is the use of wanting to earn a lot and charging more than the competition if your products are stuck in shipping? What is the use of reducing prices to increase if it ruins the business’s financial stability?

How to know if the value paid for my services is fair?

Establishing the prices of services can be measured by objective elements, such as expenses to make work feasible: taxes, electricity, water, salaries, materials and equipment, displacement, internet, telephone, etc.

Added to these factors are the subjective aspects, which must also be considered in the final value.

In this context, the difficulty of the demand is inserted and an estimate of the time necessary to complete the task, as well as the differential in the quality of the workforce. Check out America's Best Bookkeepers  The last step is to estimate the percentage of the desired profit.

The collection for services is done in 3 different ways:

  • Per fee: monthly remuneration for the total of the services or amount of hours worked.
  • For work: an anticipated estimate of each service based on its duration.
  • Closed package: the price for performance of the activity is measured based on the number of hours and previously paid. In case it is not enough to conclude, the surplus will be charged separately.

What are the benefits of setting prices effectively?

Reduces business risks

As mentioned, a high volume of transactions does not ensure financial stability, much less the organization’s success. Selling more implies the increase of resources coming out of the box.

When we do not establish prices correctly, the risks for the venture to fail or suffer from market alterations are high. The business world is cruel to those who are not prepared, and knowing how to stipulate a correct price is important to stay on top.

Increase competitiveness

Regardless of your industry, competitiveness is another reason to manage the prices of your products well. The idea is to extract the maximum potential from the resources; that is, to produce more using the minimum.

By decreasing the cost of clothing, it becomes possible to campaign with good offers for consumers, stimulating the market dispute without putting the company’s financial health at risk.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

Is it Possible to Start Without Money?

You may ask yourself: “Is it conceivable to begin a business with no money?”Let me start with this. Beginning a business with no cash is conceivable. You have a thought for a business; you don’t have any cash to begin it. Start your organization today for $0 with Incfile.com. The absence of capital is a typical reason for neglecting to begin a business. If you have the drive to begin a business, combined with a good thought and an extraordinary drive to succeed, you can begin a business with no cash.

Starting a new business is, without a doubt, the most difficult part of the undertaking. Having the courage to bet on your own company requires, in the first place, a lot of determination. One of the main reasons for insecurity when opening a business is to do it without money or with little investment. Check out America's Best Bookkeepers

According to a National Small Business Association study, 31% of small businesses did not obtain access to adequate capital in December 2014. The same study revealed that 76% of small businesses have debts.

Similarly, the New York Fed research, also published in 2014, showed that only 39% of the small businesses seeking loans were accepted.

The scarcity of resources, however, can be a good reason for creativity. When we need to find differential alternatives, we demand more of ourselves and look for formulas that, perhaps, would not be imagined if the investment were higher.

How to start a business without money

According to a study by the Brazilian Service of Support for Micro and Small Enterprises (BSSMS) published in 2014, 39% of entrepreneurs opened their business without knowing how much money they needed for working capital. Also, the study showed that 82% of the companies that closed in less than five years had planned of, maximum, six months.

Investing all the economic resources or getting into debt and not getting success is the greatest fear when opening the doors of a company of your own. However, good planning can contribute to business success, even if there is not enough money. Learn our tips: Check out America's Best Bookkeepers

Have an Action Plan

The Action Plan will make it possible to see all the alternatives necessary to achieve the desired objective. When we decide to open a business without money, the organization is even more important. Define, with care, what the most needed investment is and what can be worked with differentiated alternatives.

Sell ​​your idea

If you need an investment to start your business, sell your idea, available investors. When establishing a company, it makes clear from the beginning what the participation of the partners will look like, both in the benefit and in the routine within the company.

Use the Internet

With online access, you can reach many places without major investments. Create a page on Facebook or a blog to present your business to the virtual world. It will be an optimal way of relating to your consumer, as well as facilitating market research.

Also, online you can hire saving services agencies, make teleconferences, avoid locomotion expenses, and send and receive documents without printing. Check out America's Best Bookkeepers

Hire commissioners

Create strategic partnerships if you do not have enough money to offer a salary to an employee. It would help if you also sell your idea to possible commissioners, encouraging them to bet and grow together with the company.

Barter

Another way to obtain credit or services is to offer the possibility of a swap. That is, offer your service or product in payment of another. Despite not generating a liquid profit, it is a possibility to start a business without money.

Prepare for a total commitment

When the individual decides to leave behind the life of an employee and is committed to his idea, it is essential to keep in mind that everything will depend on him. It is necessary to focus totally so that the business arises in the best way, especially those who undertake without money or with little.

The entrepreneur must know that he will have to occupy several positions within the company. Although it is a delicate period, it is clear that the possibility of a good idea being successful is great with determination.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers