Basic Concepts of Financing Your Business

The basic goal of finance is to create wealth in any form of business to meet the operating sources (working capital) or non-operating sources (long-term asset financing). Finance is all about profitability and the bottom-line of any business concern. Since the inception or formulation of business, it has been engaged in acquiring tangible and intangible assets (both real and financial). In simple words, finance in business is deduced to the valuation of assets.

Typically, any firm comprises two types of assets; Short-Term Assets and Long-Term Assets. Any asset with a lifespan of less than a year is a short-term asset (such as inventory and receivables), usually expensed out through Cost of Goods Sold (COGS). On the other hand, an asset having a lifespan of greater than a year falls under the ambit of the long-term asset (such as plant, equipment, machinery, long-term investment regarding shares, deposits, and equity in associated companies). Check out America's Best Bookkeepers

When firms speak of finance, they normally are domiciled into four broad categories; investments, financing, repayment or payout, and risk management. First, about investment, the firm wants to assess what kind of projects it wants to invest in. Then, how will the sources be funded or financed to complete the project?

What is the scope of a payout regarding yield, profit, or return? Is there any risk associated with the project in which the firm is about to invest? How to mitigate or minimize the element of risk. These are the four questions that the owner needs to answer and, at the same time, secure (comfortable and at ease) before a financial decision is made.

The above four categories are dependent on the industry in which the firm is involved, and hence the dimension of their finance will change subsequently. Thus, for example, an organization involved in manufacturing, trading, or services or industries such as banking, FMCG, insurance companies, brokerage houses, automotive assemblers, etc., their financial decision-making will be unique and distinguished from others.

About financial management, the aim would explain the role of a finance manager, the objective and importance of cash flow and valuation, and asset approaches.

The primary aim of a finance manager is to manage the cash flow (inflow and outflow). Generally, the finance manager acts as an intermediary between the investor (individual and corporations) and the firm’s operations. In addition, the finance manager is responsible for seeing that the operating needs are financed from operating sources only to avoid any mismatch. Check out America's Best Bookkeepers

Depending upon the agreement between the finance manager of the firm and a third party contract, what are terms or services procured to provided, either cash, credit, and a partial mix of both? It is essential when the finance manager accounts for expenses that occurred regarding account receivables, purchase of inventory, and account payables.

The finance manager needs to consider the terms of the period for payment or receipt, such as 30 days, 60 days, and 90 days. In essence, they are responsible for cash management, credit management, capital expenditure management, and financial planning.

Concerning goals on a macro level, they are also responsible for creating value-for-money for the firm’s shareholders. As earlier stated, a finance manager acting as a bridge to shareholders must have complete knowledge and awareness concerning an investment decision, valuation of securities, and risk associated with the financial contracts.

In simple terms, the cash flow of the firm comprises many facets. First, the cash is raised by investors by plowing in more equity, loan subordination, or selling financial assets (such as bonds, shares, stocks, and warrants). It could also be in regards to investment in tangible and intangible assets (brand name). Cash generated from operations. Check out America's Best Bookkeepers

In essence, the sales are deduced through working capital imputations, such as how many products were sold, the cost of goods sold, the operating expenses, and operating income. Then, while calculating cash flows, we added the non-expense amount back into the net profit (such depreciation and amortization) to see how much cash was generated.

It is vital to remember that an increase in accounts receivable and inventory decreases cash and needs to be deducted regarding operating needs. To put it simply, it is a cash outflow. Simultaneously, an increase in accounts payable is an increase in cash inflow. It is how the working capital cycle is assessed in a cash flow statement.

Last but not least, it is inherent that the finance manager should also match the cash flows by repayment of financial obligations (such as loan payments along with interest). But, on the other hand, it is at the discretion of the top management that how the investment is paid out, either regarding dividend payments or resort to capital gains).

Thirdly, with regards to the valuation of assets (tangible and intangible) is ascertained by their cash flows, as it incorporates both the traits of the time value of money and risk premium. The valuation of assets, usually adopted by finance managers, is my matching principle, such as Current Assets should always be financed through Current Liabilities. Given that they manage the firms’ cash flow effectively by incorporating the elements of time and risk, it is easy to evaluate the price of an asset to be traded at the prevalent market price.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

Top Reasons Why Small Businesses Need HR

Usually, the human resources (HR) department serves as the backbone of companies and operates behind the scenes. It helps in streamlining all business operations, paving the way for long-lasting success. HR oversees all employee-related activities, including recruiting and training new workers, tracking employee performances, etc. A well-experienced HR manager help workers in building careers.

HR also tracks accurate time-in and time-out to mark the correct attendance of all employees as per their departments. In addition, it eradicates all communication gaps between company management and staff to establish meaningful interaction. According to HR.com, around 45% of companies with small businesses manage all tasks by themselves due to budget constraints. However, it is not always a choice – companies having as many as 14 employees need to comply with standard regulations like the Equal Pay Act, the Immigration Reform & Control Act, and Fair Labor Standards Act (FLSA). Apart from legal compliance, HR ensures compliance with workplace policies and protects your business from staff-related issues. Check out America's Best Bookkeepers

Many companies often resort to hiring a single person in the HR department to cater to all the needs; however, it often requires teamwork and diversified skills. Let us learn why small businesses must have HR.    

Handling compensation and benefits

Whenever new hires join the company, there are many questions regarding things like salary, benefits, and annual leaves. In addition, various companies offer numerous facilities to their employees, from insurance to security and transport. Lots of things that employees need to learn about. Here, the need for HR in businesses comes in.

Business owners cannot finalize policies with brokers/service providers, enroll employees for benefits, and decide insurance policies alone. They must handle other activities, like meeting deadlines, improving tasks as per the client’s feedback, providing quality products/services, etc. So, the addition of the HR department in the company becomes necessary.

This way, business operations would divide and manage all tasks that would no longer be difficult for small businesses. Whenever employees have any queries or issues, they will directly contact HR rather than the employer. Check out America's Best Bookkeepers

Manage administrative requirements

HR is primarily involved in payroll activities, recruiting operations, workplace security, onboarding, regulatory compliance, employee training, and development.

On-time salary transactions, proper employee training, and unsanitary working conditions are vital tasks that the company cannot overlook. Small businesses depend on HR for these tasks as non-compliance may cause losses and penalties. According to Inc., the Internal Revenue Service (IRS) has penalized over 33% of all business owners because of payroll errors. The automated monitoring and checking of employee-related activities pave to more recruitments. As the number of hires increases, the HR software automatically integrates them into the system. The digital record of HR will protect small businesses from the Fair Labor Standards Act (FLSA) complaints.

Effective workload management

Every small business aims to grow, and that requires endless hours of dedicated work on business development. They hardly get time to monitor each activity, including administrative tasks, HR issues, meeting deadlines, and finalizing contracts. These activities divide their attention from the matters of sales, marketing, and clients. As a result, it can drastically impact growth and success. Therefore, it is better and often more profitable to integrate HR into your business rather than avoiding sickness policies, recruitments, and daily operations. 

Maintain office environment

HR system plays a pivotal role in influencing the organizational culture. It involves merging values, company visions, beliefs, traditions, and working rules that the company has adopted with time. Apart from work and recruitment management, HR also manages the workplace environment, ethics, culture, dress code, and shift rotations. Check out America's Best Bookkeepers  

They help in tracking employee’s performance and maintaining discipline among the employees. For example, taking care of punctuality to improve time management skills. It may also develop other flexible HR-related policies that allow employees to manage their tasks and schedules.

Supports business growth

HR helps businesses in making strategic decisions regarding company growth.

You can grow your business when you know your employee’s capabilities, their way of respecting their jobs, challenges, and opportunities. So, HR help you in getting this knowledge to make staffing decisions. It also supports business growth.

  • Making succession plans and discussing employee talent reviews.
  • Using workforce planning software to develop long-range staffing and reorganization strategies.

Conclusion

Every small business must have an HR department to cater to an organization’s various administrative and compliance needs. HR professionals serve as a mediator between company management and all workers. You can improve your employees’ business efficiency and productivity by using web-based software tools to streamline HR-related tasks.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

12 Solutions for Your Debts

With the different options, we have today, solving debt problems is becoming easier. The twelve most common solutions to get rid of all your debt include:

  • Debt management plans
  • Negotiations of debts
  • Debt consolidation
  • Debt consolidation loans
  • Financial advice
  • Refinancing
  • Retirement
  • Union of credits
  • Home Equity Loans
  • Insurance
  • Credit cards
  • Bankruptcy
  • Debt management plan Check out America's Best Bookkeepers

The ideal way to start solving your debt is through a payment plan that you can make yourself.

Planning a budget and avoiding any unnecessary expense are two very important aspects of a debt management plan. If possible, consider working overtime and using that income for your plan.  Similarly, if personal discipline is a problem, you can schedule automatic payments at your bank.

Debt negotiation

Through debt negotiations, a company representing you can negotiate with your creditors to reduce the amount you owe.

Debt negotiation agencies work with your creditors to reduce the balance of your debt, sometimes up to 50-75%. Most debt negotiation companies are clear about the amount they will charge you, but there are no hidden expenses in the negotiation process. Check out America's Best Bookkeepers

Debt consolidation

Consolidating debt is a beneficial process to help clear numerous debts. In this process, multiple debts are consolidated into a single amount paid on through a single payment each month.

The interest on the consolidated debt is usually lower than the interest on the individual loans; however, if a person uses a home equity loan to consolidate debts, their home will be the collateral for that loan. Therefore, if they cannot pay, the lender can take the house and sell it to recover the money borrowed. Also, keep in mind that if the time to pay the consolidated debt is greater than that of an original loan, you will be paying more interest even if the interest rate is lower.

When you contact a debt consolidation company, the advisor will first analyze the amount of your current debt and then negotiate with the creditor in your favor to reduce the amount of debt.

In most cases, interest rates are reduced, and late payments and taxes are occasionally eliminated. Once the total amount of the debt is reviewed, it is divided into monthly installments that make it easier to pay off.

Debt consolidation loans

Debt consolidation loans help you combine all your outstanding debts into a single loan. For example, you can have a loan with a balance of $2,500 and interest rate of 15%), a credit card balance of $1,000 with an interest rate of 12%, and a balance on a shopping card of $500 with 10% interest. All these amounts could be consolidated in a $4,000 loan at 8% interest.

The purpose of a debt consolidation loan is to reduce the monthly payments since either the interest rates fall on the new loan or the repayment period lengthens. Check out America's Best Bookkeepers

Financial advice

Financial advisory companies help you eliminate your debts, but they do not consolidate them. Instead, they will develop payment plans for your outstanding debts with a lower interest rate and fees.

You will make a monthly payment to the advisory company, and the company is responsible for paying all your creditors. However, you must be extremely careful when choosing a consulting company.

Refinancing

This process consists of refinancing your home and paying your outstanding debts.

Refinancing at a lower interest rate will help you eliminate debts with higher interest rates you are currently paying. You can develop a plan with a lower cost than your current one since the loan can be extended to pay it off in a longer time.  However, if you increase the payoff period, the interest also increases. You need to clearly understand the total cost of refinancing because failing to pay means you will lose your property.

Retirement

If you have a retirement plan with your company, you may get a loan from the company equal to your retirement savings.

This type of loan is a better option than withdrawing money from retirement since it saves you from paying additional taxes and penalties of up to 10%. However, if you cannot pay the loan after a period, you will have to pay the taxes and penalties. Unfortunately, if you lose your job, you would have to repay the loan immediately and pay the taxes for the early withdrawal of the money.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

How to Finance Your Project

Project Finance or Structured Financing is a mechanism of leveraged financing with limited resources. What does this mean? That financing depends mainly on generating cash flows from the project used to repay the debt versus traditional financing. The most important thing is the value of the assets that serve as collateral.

It is used for large investment projects and is tailored to the project in terms of terms, shortfalls, amounts, and the sole guarantee of commercial operations (income) and project assets.

The financing, when Project Finance is used, does not depend so much on the value of the assets that the sponsors can place as a guarantee of the project, but rather on the capacity of the project to generate own resources that allow it to pay the contracted debt and remunerate the invested capital.

The Distinctive Features: Check out America's Best Bookkeepers

Among its distinctive features, we can highlight the following:

  • The high amount (applies to projects from around 20M dollars but can have volumes of up to tens of billions).
  • Through an independent company created for this purpose, it finances investment projects that require large disbursements and are guaranteed by the expected cash flows, that is to say, due to its economic robustness.
  • Cash flows must be predictable with a high degree of certainty since they are the ones that guarantee the viability of the project.
  • It is off-balance-sheet financing for the promoters of the investment, which is materialized by creating an independent company of the same, formed by industrial partners and financial partners.
  • The risks are assigned to those in a better position to assume it through the adequate structuring of the main project contracts.

With Project Finance, a structure tailored to each need is designed to balance financing, cost, and associated risk. Project finance limits risks and allows companies to free up resources to allocate to other investment projects.

SPV:

The most used structure to carry out this project is to create a company dedicated exclusively to this purpose, called the Special Purpose Vehicle (SPV). In this way, it is possible to individualize the risk of the projects of the promoters avoiding the potential contagion in case of the non-viability of a certain project. 

The vehicle company is the issuer of the debt that uses the cash flows generated by the project to repay the financing. These types of projects can achieve a significant level of financial leverage (indebtedness). Check out America's Best Bookkeepers

Advantages:

Many advantages exist in Project Finance, but the main ones are the following:

  • It is off-balance-sheet financing (the SPV assumes the debt), limiting the risks assumed by the promoters and the financial guarantees. This implies that the promoters do not see their debt ratio modified, maintain the capacity of new indebtedness, and preserve their credit rating (rating).
  • The project obtains higher levels of financing and indebtedness, which will be determined by the new Independent Vehicle Company, which will be greater than that which would have to be financed directly by the sponsoring company.
  • This financing formula allows for longer repayment terms of the debt and much higher financing figures than the promoter company would achieve on its own.
  • One of the main advantages for banks is in the price since being a leveraged structure, the margins and commissions are higher. This also entails great requirements on their part, such as the issuance of qualified certificates and the requirement of numerous ” covenants ” to the project (conditions of mandatory compliance, such as terms, margins, revenues, risks, financial ratios, etc.).
  • In addition, banks can sell their participation in the project.
  • Another advantage is the “customized” design of the operations based on the intrinsic characteristics of the project.
  • The partners can increase their debt capacity while maintaining their credit quality or rating despite the greater indebtedness.

But what is the difference between project finance and syndicated loans? 

The main differences are the following:

  • The main difference between a Project Finance and a corporate syndicated loan is the structure of the Project Vehicle Company. In syndicated loans, the company assumes the debt at the corporate level, which entails less risk of default. In Project Finance, it is also common to organize among several banks, depending on the size of the project and the volume of the debt.
  • Financing in Project Finance is related to the investment project itself and is guaranteed by the financial flows of the project itself. At the same time, the Independent Vehicle Company obtains high financing, which makes its debt ratio soar. It is an operation with high risk, but it is guaranteed with the cash flows expected from the investment, with a high degree of certainty, making late payment almost non-existent.
  • In Project finance, you can use many instruments. It is not a financial instrument; it is a structure in which syndicated loans are often used, or a combination of syndicated loans, bilateral loans, share issues, bond issues, convertible bonds, depending on the market situation, project characteristics, location, etc. Check out America's Best Bookkeepers

Is this financing more expensive?

Generally, yes, due to more risk for creditors due to the absence of guarantee by the promoters. In addition, its complex financial, legal, technical, and fiscal structuring makes it necessary to face high costs in fees of professionals, consultants, lawyers, etc., which make operations more expensive, which is why they only apply to large-scale operations.

Thus, Project Finance is more expensive than Syndicated Corporate Credit since the repayment capacity depends directly on the project’s feasibility, and the guarantees are limited. The banks do not have access to other activities carried out by the promoters.

Therefore, at the time of its origination, Project Finance requires a more in-depth study of its viability and the cash flows it will generate, which also generates costs and the requirement of banks to receive periodically qualified reports and continuous reports monitoring of the project.

The expenses and financial costs of Project Finance are greater than in traditional financing due to greater risk and a more complex financial structure. In the case of Project

In what types of projects do you usually invest?

The projects that are likely to use this financing formula can be framed in the following:

  • Energy, renewable energy, refineries, tunnels, railways, oil platforms, wind farms, solar, oil, and gas pipelines.
  • Infrastructures such as highways, airports, fishing ports.
  • Great civil works such as hospitals, bridges, universities, etc.
  • Communications, fiber optic networks, satellites, cables, airplanes.
  • Industrial, chemical, steel, and other heavy industries.
  • Its use has been extended to other sectors, such as real estate or hotels, in recent years.

How do these types of projects contribute to the economy?

Project Finance constitutes financial forms or models for obtaining external resources to carry out large-scale projects. Within the Financial Economic, this financing model introduces new forms of risk assessment to realize investments, constitutes an efficient way of financial intermediation and operation of capital markets for large projects, and a new valuation model of investments and decision-making within the company.

The Public-Private Partnership is common for Project Finance (projects in which private initiative joins the public sector in different proportions).
The Administration, for the construction of public infrastructures, cedes the management of the construction and exploitation rights through the transmission of the concession rights without losing influence on the activities of the SPV. This allows you not to increase public indebtedness. At the end of the concession period, private financing and management can be reversed. Thus, society benefits from the know-how and the economies of scale that promoters have.

In short, it allows the development of large infrastructures, in many cases linked to basic services (transport, health) that otherwise would have been difficult to obtain the necessary financing to develop them. On the other hand, its complexity allows the development of innovation in the financial sector and the appearance of financial entities, consultants, advisors, and banking divisions specialized in this type of operations.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

Why it is Important to Have Representation When Facing an Audit

When facing an audit, it is important to distinguish what type of audit your company will be undergoing. It could be a tax audit, provident fund audit, or financial statement audit. Before facing the audit, you should rely on a financial consultant or an experienced audit representative to help you prepare for it.

No organization or business can survive an audit without being represented by any of the leading auditing firms, particularly in the case of IRS Audit. The key stakeholders have to rely both on internal and external auditors to represent their organization. Check out America's Best Bookkeepers

There have been various instances where regulators have penalized the auditing firms and executives of a large corporation for conducting accounting malpractices. A couple of examples are of Enron and WorldCom.

The aftermath of Enron and WorldCom’s scandal are considered two of the foremost case studies of the significance of Audit Quality, Corporate Governance, and the adoption of IFRS. They are the leading examples of how facing an audit without representation can destroy a company if there are improprieties found by the auditors, even if the bad actors are only one or a few.

Enron

Starting with Enron’s downfall, the CEO, the board of directors, the audit and compliance committee, finance and accounting division were indicted with fiducial guilt. Purposefully providing Enron with leverage to engross in perilous accounting procedures; granting improper inconsistencies of concern; employing deficient bungle of business dealings and incentive hegemonies; and insolvency to shield Enron owners from unreasonable transactions. Check out America's Best Bookkeepers

Enron emerged in 1985 after two natural gas companies merged. The objective of Enron’s CEO was to institute Enron’s supremacy in the industry through amplified financial progression. However, policies and price control were regulated. Therefore, leading to subdued pricing by selling natural gas and restricting Enron’s net revenues. The opportunity to sell natural gas at market rates exponentially increased the corporation’s revenue-making competency because it had the authority to affix higher rates.

In doing so, they manipulated two accounting practices (of which one is mentioned here), which permitted Enron to conduct business operations beyond audit ethics and legitimacy parameters. The first malpractice was mark-to-market accounting.

Enron did that when a long-term agreement was contracted, the Present Value (PV) of Future Cash Inflows was treated as profit, and PV costs were expensed. In simple terms, Enron reported the revenue at its PV on the day it agreed. This accounting methodology of mark-to-market accounting legal, but Enron mistreated this practice to display incorrectly that their agreements were of high value than their book value.

In addition to Enron’s unlawful activities, a handful of Arthur Andersen (One of the Big Five Auditing Firms) employees also indulged in illegal practices and blacklisted because they were found guilty of covering Enron’s wrongful doings. Check out America's Best Bookkeepers

WorldCom

In the second case study, WorldCom made an array of company acquisitions of other firms that heightened its profitability. The market dashed to construct fiber optic webs. In doing so, they resorted to debt financing, which dented their profitability.

However, the board of directors and audit committee members indulged in accounting malpractice. The company acknowledged that they reported expenses for line laying as capital expenditures instead of expensing them out. They could do so by assigning a certain portion of the cost to capital as it would be recorded as an asset and gradually depreciated over the period.

This was a clear indication that Arthur Andersen again failed to discover the misreporting. So, you see, with the above-mentioned real-life scenarios, it cannot be further stressed that how pivotal is the role of auditors’ representation, especially if the federal regulator like IRS or Stock Exchange Commission is at the forefront.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

9 Effective Ways to Market Your Agriculture Business

Effective marketing is the driving force behind the success of all businesses. The same goes for your agriculture business. If you want to expand your customer base and improve the revenue stream of your agriculture business, you need some ideas of how to do that effectively. Here are nine effective ways to market your agriculture business.

  1. Identify your market

First of all, it is crucial to pin down the target audiences for your products and services. You may think the sky is your limit and that your agriculture business provides for everyone. However, that mindset may not be super conducive to the growth of your business. Instead, creating tangible goals would help you stay focused on your customers and devise targeted marketing strategies. Check out America's Best Bookkeepers

  1. Create a logo for your business

If you want to set your farm apart from other agribusinesses, making a farm logo would serve that purpose. Your logo must be an embodiment of the values you aim to project through your business. For instance, if your farm caters to a female clientele, your logo should contain soft, natural colors and evoke a more feminine vibe. Whatever logo you choose to design, it must be in sync with your brand image.

  1. Write a catchy tagline

A tagline is a simple yet effective way of grasping customers’ attention and helping them retain critical information about your agriculture business. To promote your business, you must craft a memorable and unique tagline that communicates both your brand image and the benefits it offers. Coming up with a suitable slogan might take some brainstorming, but it is an essential element of your marketing campaign.  Check out America's Best Bookkeepers

  1. Launch your website

In today’s tech-dominated world, every business needs a website to reach a vast number of customers. A website is cost-effective and can help you up to your marketing game without an enormous investment. You must ensure that your website is highly user-friendly and contains all essential information about your agriculture business. Also, do add a visual appeal to the website by including appealing graphics and even videos.

  1. Attend agribusiness-related events

Farm-related events are an excellent way to meet your business community and acquire industry-specific knowledge. Besides, you can also connect with potential customers and market your agriculture business. If you want to make the best of such experiences, set up a stall at the event and give out free samples or souvenirs. You will surely attract people and may as well find some new customers.

  1. Advertise your business

It would help if you advertised to spread the word about your business. Advertising is the only way people are going to know your farm exists. If you have a small budget, you can go for small classified ads in newspapers. It is also essential to keep in mind that you only have limited time to grasp your readers’ attention, so your headline should be very captivating. Always remember to include your farm name, phone number, and website address in all your advertising. Check out America's Best Bookkeepers

  1. Provide stellar customer service

Customer service representatives are brand ambassadors of a business. It doesn’t cost much to establish a good customer service team. However, having a bad one can certainly cost you your business. To foster a positive image of your agriculture business, you must either hire an appropriate candidate or perform this task yourself. Amicably addressing your customers’ needs and queries can make a massive difference to your brand image.

  1. Allocate a marketing budget

Establishing a marketing budget for your business is an effective way to set your goals straight and remain focused. In your business’s initial years, the marketing budget may be slightly high – 5-10% of your gross sales. But with time, it might begin to drop and even reach 2-3% of gross sales. In any case, it would be wise to craft a financial marketing plan.

  1. Track your progress

Finally, it is vital to monitor your agriculture business’s success over time. Some of the pertinent questions you might want to ask yourself are as follows:

  • How did I do sales-wise this month/year?
  • Did I sell my products/services quickly this month/year?
  • Did I lose any customers?
  • Did I acquire new clients?
  • Did my passion for the business increase?
  • What were some of the challenges I faced?
Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

7 Reasons to Consider an Agriculture Business

When you think of agriculture, what comes to mind? Farmers, dirt, cows, and working in the fields? Well, that is true to some extent. However, an agriculture business can expand well beyond farming or ranching. There is a common misperception among young people that agricultural work is merely about growing crops and looking after livestock.

Contrary to these beliefs, the modern agriculture industry is much more diverse. Today’s agriculture has far more scope and opportunities and is constantly driven by opportunities and innovation. Here are seven reasons to consider an agriculture business. Check out America's Best Bookkeepers

  1. It offers a wide variety of jobs

The industry offers a diverse range of employment opportunities. A few work areas include plant sciences, farming technology, dairy industry, food sector, etc. Moreover, several other initiatives are directly connected to agriculture, such as machinery, crop growth, and protection materials, animal feed, etc.

The sector also requires manufacturers, distributors, researchers, and logistics personnel. In short, no matter what skills you have, there will be a job in the agriculture industry that fits you.

  1. It is constantly growing

The need for agriculture will never cease as the human population is constantly rising. One of the biggest challenges the agriculture industry faces today is figuring out how to feed so many mouths. So, unlike other sectors, the agriculture industry has no downturn.

This means that the demand for professionals in this sector will only shoot up in the long term. Along with the increase in demand, jobs and wages will improve too. Check out America's Best Bookkeepers

  1. A farming background is not mandatory

If you aspire to join the agriculture industry, you don’t necessarily need a farming background. Over the past few years, the sector has experienced a dire shortage of workers and the need to attract fresh talent. The modern agriculture sector aims to invite young and brilliant individuals to explore the vast careers available. Now they want people with farming expertise and those with diverse skill sets to drive the agriculture sector. So even if you have a degree in digital marketing, agriculture is still a significant sector to work in.

  1. It offers excellent salary packages

The agriculture sector plays much better than many other industries. Besides, it has better employee retention and satisfaction rates and is more likely to provide you with perks like company-maintained cars, accommodation, and even cell phones. When compared to some other sectors, getting promotions in the agriculture industry is more effortless. Also, graduates of agriculture degrees have higher employability rates than many other sectors. In a nutshell, you’re more likely to get hired as well as paid more than any other sector. Check out America's Best Bookkeepers

  1. It has great locations

The agriculture industry has a variety of jobs that offer paid travel opportunities to their employees. Besides, they may also provide the bonus of living in beautiful countryside areas, thereby giving you a perfect chance to explore some of the country’s most gorgeous parts.

Living in pleasant, pollution-free rural regions can benefit your health and save you from the daily grinding urban commutes. Such experiences also enable you to meet with people from rural areas and learn about their fascinating lifestyles.

  1. It is a high-tech industry

Unlike popular opinion, the agriculture sector employs the latest innovations and cutting-edge technology to make food production more efficient, cost-effective, and safer. The industry has evolved rapidly over the past few decades and continues to modernize.

Furthermore, to address the emerging challenges of a rising global population and threats posed by climate change, the sector needs to improve its methods and approaches constantly. So, if you aim to work in a field that uses the most advanced engineering and science developments, agriculture will appeal to you.

  1. It enables you to contribute meaningfully to society

Work in the agriculture industry is gratifying. It involves passing on something to future generations. Farmers play an instrumental role in feeding the masses, tackling food poverty, and making the world slightly better.

If you intend to work in the agriculture industry, there is a reason for you to be incredibly proud. You will become part of an industry that produces high-quality food at affordable prices and sustains the human race.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

Modern Budgeting Techniques for Your Business

The budget is a variable forecast summary that is transposed from the financial and strategic objectives of management. It is a navigational instrument to direct the organization towards its strategic management financial objectives.

When the strategy, by management, is converted into a numerical form, one can easily identify potential sources and gap analysis.

In the modern budgeting scenario, the organization should be focused on two key elements in budget development. Those two elements are profitability and the development of planning a contingency. Globalization and its impact on the organization’s culture have compelled management to revamp its budgeting strategies.

A paradigm shift of paramount importance has been witnessed in the company’s leadership to adopt new and modern budgeting techniques from conventional forecasting numbers. Traditional budgeting does not consider contingency planning as if it is hard coated on a tablet stone. Check out America's Best Bookkeepers

The factor of macroeconomic indicators, awareness of the competitive environment, market share, and wallet size is an integral part of modern budgeting. A few items are taken as variables and subject to change, leading to a change in the forecasted numbers.

In the rapid and evolutionary environment, the stakeholders need to liaise closely so that the budget and strategic planning could be molded and preventing the organization from taking any risky measures. Therefore, proactive leadership always prepares two kinds of budgets; a budget based on business as usual and a worst-case scenario budget.

The latter type of budgeting technique is also referred to as contingent reserve planning or “plan-B.” As the terminology suggests, the latter type of budgeting technique comes into foreplay if the original budget plan does not adhere to any vulnerable economic shocks.

Since the shareholders and business operations are limited, their commitment towards the company is less. Another drawback of this budgeting technique is that it only talks about cost and revenue, such as wholesale or retail business. The decision-makers have already geared up their minds on utilizing the funds within the ambit of available sources. Check out America's Best Bookkeepers

Budgeting for Manufacturing Units

Manufacturing Units, engrossed in high-scale production of the same material, prefer conventional techniques for budget forecasting. Such operating units can adopt this budgeting approach, either for a single product line and its affectability.

The material’s marketing dynamics can differ according to the market demands, but the manufacturing unit will never compromise on the quality of the produce. In the contemporary scenario, even manufacturing units such as buyers demand customization in the product, arising out of the end-consumer needs.

In this scenario, such large-scale corporations have to resort to modern budgeting techniques instead of conventional ones. The riddle of customization and tailor-made products can be solved by adopting the technique of modern budgeting to maintain and sustain customers’ loyalty. Check out America's Best Bookkeepers

Capital Employment

It is inherent for the corporation to employ its capital or equity adequately. The organization needs to be proactive, cautious, and guard all accesses and tangents that may impact the performance. Internal or external forces can cause the effect. In adhering to the conventional approach of budgeting, the unit is more concerned about increasing the product’s capacity and enhancing the efficacy of the process.

Nonetheless, such an approach by the company fully disregards the concept of customer experience. The frequency of customizing the products as per the customer needs warrants modern budgeting techniques instead of the conventional approach.

The modern budgeting technique can be used in almost every scene as it factors in both the intangible and tangible assets of the company and at the same time taking adequate measures to meet the satisfaction level of the customer. Modern budgeting techniques can utilize both the tangible and intangible resources of the company along with the increment in customer satisfaction.

When comparing the techniques between conventional and modern management, it was revealed that the latter was more efficient and advanced. Perhaps this is the foremost reason that numerous organizations are slowly and gradually adopting the technique of modern budgeting, not only to determine the performance, productivity, efficiency but also to factor in customer satisfaction globally.

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What to Consider When Seeking Out a Financial Advisor

As long as there are consumers of products, there will be manufacturers of products. The banking model has been redesigned to manage many transactions without human intervention and risk for the issuing institution. One dollar here and another, multiplied by millions of transactions, is billions at the end of the year. Simple but effective.

Consulting services seem to contradict this model since it requires time and involves people. It also has the disadvantage of creating risks of complaints and lawsuits. You will not be surprised to hear the AMF trumpet that the sale of insurance without advice on the Internet is imminent. Despite the flagrant contradiction of this option with the fully justified ethical obligations regarding consumer protection, advisers must respect when they help their clients choose a financial product.

Ongoing pressure will continue to be put on regulators to end the need for advice before underwriting financial products. Financial institutions can then flood the market with mass products to subscribe to on the Internet without advice and human intervention. Check out America's Best Bookkeepers

The hunt for licensed financial advisors regarding the sale of financial products may soon disappear. Independent financial advisors and proprietary agent networks will have to revise their model and start charging fees for their consulting services, even if they are currently receiving a commission. When she disappears, they will at least have the honorarium.

Independent financial advisors risk creating insurance products that are accessible via the Internet without advice. The Financial Services Professionals Council (FPSDC), in partnership with other national associations of financial advisors, should design the products, retain full ownership and control, and assume the risk behind the scenes by an insurer chosen from time to time by submissions. Check out America's Best Bookkeepers Independent financial advisors will direct their customers to their products rather than lose them to financial institutions.

Transparency

The financial services sector is so powerful that it alone can trigger a global disaster. The crisis then provoked was so fraught with consequences for humanity that it became fully justified to demand more transparency from the actors of this industry. This movement seems irreversible. However, financial institutions were created based on the famous banking secrecy. The transparency demanded by the world’s population requires them to go against their very essence.

Independent financial advisors who increase their level of transparency beyond the genetic code of financial institutions will improve their chances of differentiating themselves from the more knowledgeable segment of the population. It will be beneficial for the CDPSF to convene a few cohorts of financial advisors to collectively develop a unified code of practice that promotes transparency for its members, who can use it for marketing purposes.

Framework

Repeated scandals have legitimized, more than ever, the desire to strengthen management to increase its effectiveness. The collective awareness of human greed and corruptibility has disgusted us all. Concrete actions had to be taken by the regulators, and that was done, and I welcome that.

Of all the current distribution networks, only one general agent imposes practically no ethical framework on its advisers. For the most part, general agents do not share the professional responsibility stemming from the actions of counselors who are not attached to them. There is no doubt that the general agent channel is of the greatest concern to regulators.

The guidance of the industry should continue to intensify—counselors who continue to resist this irreversible movement risk being brutally eliminated. General agents seem doomed to become as responsible as national accounts or exclusive agent networks for the activities of advisers who place business through them. Check out America's Best Bookkeepers

Complaints and Prosecutions

Advisers in exclusive agent networks who believe they are exempt from this obligation should also question themselves. The basic principle is simple: a financial advisor cannot delegate to others the responsibilities incumbent on him under the laws that govern him. The word “other” obviously includes the insurer or the firm to which you are attached as well as your assistant.

Finally, I do not even want to know the percentage of licensed advisers who have not yet drafted the regulations required by the regulations. And among those who wrote them, how many have put in place procedures to respect the content? The number of complaints and lawsuits will increase at an unsustainable pace in the coming years, leading to escalating professional liability insurance costs.

Commissions and Profitability

Financial institutions manufacture their products and distribute them through their networks. They, therefore, reap both the profits from the product and those from the distribution. They also distribute the products of their competitors in some of their networks.

The disturbing comments in this article published on Advisor.ca regarding sales quotas that some employers impose on their staff suggest to us that they could favor their homemade products in several ways, to the detriment of the consumer’s supreme interest.

This practice would allow them to sacrifice the portion of income related to “distribution temporarily.” Still, it would push their advisers to violate the code of ethics of their profession with impunity. To the extent that this testimony reflects reality, successful employees would be rewarded with bonuses, while others would be paid less, demoted, or fired.

Note that financial institutions also have the luxury of reducing their unit costs by leveraging technology, structure, control, and volume. Like Saudi Arabia, which keeps the price of oil incredibly low voluntarily, they can use their almost unlimited financial capacity to sacrifice some of the medium-term profitability of a coveted sector and eventually take control of it.

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Marketing Strategies Past, Present, and Future to Help Your Business Thrive

Marketing strategies can be defined as any strategy past, present, or future geared towards selling more products and services to increase profits and grow your business. Many marketing strategies worked in the past that are no longer effective today.

Some marketing strategies are still as relevant and useful today as they were decades ago. Here is everything about marketing strategies, past, present, and future, to help your business thrive. Check out America's Best Bookkeepers

Using the 3P’s

People

This element of service marketing comprises direct or indirect involvement of all the people to accomplish the services. The traits of people take account of commitment, personnel training, interpersonal behavior, appearance, incentives, attitude, the degree of involvement, discretion, customer contact, and other customer behavior.

Process

This element of service marketing comprises the mechanism, the flow of activities, and the mechanism through which products and services are utilized. The traits of the process take account of procedures, policies, employee discretion, customer discretion, the flow of activities, mechanization, customer involvement, and policies.

Physical Evidence

This element of service marketing, based on the environment in which products and services are being delivered. This aspect is also comprised of tangible goods that assist in performing and communicating the services.

The Importance of Marketing Strategies

There are marketing strategies comprised of three features that represent the overall marketing activities of the organization. Check out America's Best Bookkeepers The first feature is the growth strategies comprised of market development, marketing penetration, diversification, and product development.

The second feature is the compatibility of the company to compete in the robust competitive market. This feature comprised of strategies proposed by Porter in 1980, termed as generic strategies that are cost leadership strategy, focus strategy, and differentiation strategy.

The third feature is comprised of the marketing strategies proposed. As an offensive strategy, vertical integration strategy, defensive strategy, and first-mover strategy. Strategies are being used between the competing organizations based on the diverse situation of product supply, namely: situation related to ample supply of product, a situation related to a shortage of product, a period of depression, and boom period.

The strategy that the company designs greatly influences the marketing practices because they are designed to achieve the defined targets. If the company’s strategy changes to provide any service, the marketing practice will also be changed to provide it.

Strategic Management vs. Marketing Strategy

Successful organizational performance, strategic management, and marketing strategy should be related to each other. The competitive advantage will only be achieved if a strong organizational relationship exists among the departments.

The competition in the market is fierce, and the company will entertain any disorganization in strategic management and marketing strategy decisions. The processes and the organization’s performance can never be effective and efficient if both strategic management and marketing strategy act contradictory.

To enhance the efficacy of the processes and improve the organization’s performance, both the factors work together to achieve the organizational objectives and improve the organization’s stability in the robust competitive environment. Check out America's Best Bookkeepers

Standardization of Marketing and Globalization of Strategy

The standardization of marketing and globalization of strategy are both reflected but do not follow each other. This has been in debate for a long and has been the most critical problem in global marketing. This aspect has failed due to not answering some questions regarding the transferability of marketing techniques through markets (countries).

The marketing strategies are different for Europe, the US, or other regions because every market has different priorities and buying behavior. The satisfaction level of the customers of every region differs from each other due to which the marketing strategies are also different for regions.

Geocentric ideal in global strategy deals by accepting the national adjustments it reflects for international standardization. This is clear from a geocentric approach that how standardization accomplished when chasing for global strategy. There is a distinction between the two as the first signifies the restriction, and the other signifies a strategic choice.

Based on this analysis, a multinational organization can transfer its marketing techniques through countries. In strategy formulation, the identification of marketing areas is important. It comprises decision-based on target markets and the marketing mix that is 4ps: product, price, place, and promotion.

In international marketing, the mode of entry also being the foremost aspect to be considered. The organization’s aspect is also considered for the comparison, like one firm can promote standardization of marketing activities better as compared to that of other firms.

Many debates on global marketing mainly focused on “target market” and “mode of entry.” Some other authors considered the product variable and concluded their case related to standardization based on product validation across markets. The organizational variable promotes the quick distribution of marketing techniques across countries. 

Price variable being the most crucial aspect, as companies are not paying attention to price variable. The number of variables that make efficient or inefficient marketing techniques will be recognized. The proposition will be engendered to determine the relationship between the degree of standardization that can be accomplished and variables.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers