Author: Complete Controller

An audit exemption is an economic compensation in the United Kingdom and other countries of the European Union for small and medium-sized private companies with limited income and limited liability companies (LLP). It allows them to claim exemption from the legal requirements of the annual accounting audit by the government. In the United States, companies are only listed on the stock exchange; they must be audited annually, including the benefit plans of private companies. All listed companies in the United Kingdom, like the United States, are not allowed to claim an audit exemption.

Although the reasons for an audit are sound, small businesses have a good argument for an audit exemption. The cost to small businesses can often be prohibitive, although audit fees for small and medium-sized enterprises (SMEs) are often 0.5% or less of business profits. Small businesses can also claim that they are required by law to keep accounting books with detailed day-to-day records even though they are eligible for the audit exemption anyway.

The classification for an audit exemption in the United Kingdom requires that a company meet all three requirements:

1. you must meet the legal definition of a small business
2. the company must also have a turnover of no more than $7 million
3. a company must have a total balance of $4.5 million

The confusion begins with the provision for the audit exemption to define what a small business is. A private company must comply with two of the three conditions established in the United Kingdom to qualify as small. They include:

1. the number of employees is 50 or less
2. the two previous conditions of a total balance of $4,500,000 or less
3. an annual turnover of $9,000,000 or less.

Annual sales volume is defined as the volume of net sales or profits after all discounts and taxes have been subtracted.

External private company audits by the government are generally considered beneficial for several reasons. They contribute to the efficient management of companies by increasing the reliability of internal financial processes. There is a higher level of public transparency regarding the behavior of private companies, which discourages fraud and money laundering, and audits encourage key stakeholders to run the company efficiently as possible.

Despite these benefits, 97% of the nearly 4,500,000 companies in the United Kingdom were companies with 0 to 49 employees who were eligible to claim the audit exemption in 2006. Another 2% were medium-sized companies, with between 50 and 249 employees.  Although this 2% were eligible for the audit exemption, a survey conducted in 2006 indicated that 73% were in favor of a voluntary audit.

A series of roundtable meetings at the end of 2010 and the beginning of 2011 was held by the Association of Certified Accountants (ACCA) in Europe and participate in other countries to grant audit exemption for small businesses, such as Australia and New Zealand. The meetings included the European Commission and experts in the financial services industry, who intended to understand the consequences that may occur if the threshold limit of exemption is raised in the European Union. The meeting showed that currently, 98.7% of all European companies are granted the audit exemption. Also, some countries have a high threshold limit or cut-off point after which it is no longer allowed, with Germany and Belgium setting the limit at$1.2 billion of annual turnover.

The enforcing date of the latest audit exemption thresholds was 1^st January 2016. Qualifying status needs an eligibility rule for two-year. If you are the first applicant, your current and previous years depend upon new thresholds.

The company should cease to be exempt from that stay concerning financial accounts in which it qualifies. If you receive a notice that needs your company audit during the financial era, you must be eligible for audit exemption. It should not be later than one month.

Any member and eligible members have to vote. The aggregate rate is more than 5% of the total number of the company’s issued shares. More than 5% of members can vote for the company. There is an extreme need to audit the accounts of the registrar who is supervising the company.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Hiring a company that organizes consortiums is less complex since it is unnecessary to prove income or complete a credit analysis. This means that even people denied a loan could choose to be part of a consortium.

The situation is a bit different regarding finances: the bank analyzes the person’s financial status based on their ability to pay, financial history, and a review of outstanding debts. Thus, the individual must meet specific criteria to apply for funding.  Also, it is necessary to have monthly income appropriate to the type of credit application and to deliver all the required documents. Usually, the portion of financing cannot exceed 30% of net income to not undermine the budget and jeopardize the settlement of the installments.

Is It Possible to Finance?

When financing involves a financial institution such as a bank, it can be difficult to be approved. Denial occurs when the bank reviews a borrower’s history and determines it poses a risk to the current funding and loan repayment.

Generally, financing is only possible in this case when done with the seller, without the interference of the banks. For example, a person who buys an apartment directly from the builder or a car from the owner. You will combine the form of financing without the need for a financial institution.  Some companies specialize in providing personal loans for individuals who are denied. The problem is that interest rates are even higher when compared to interest from a bank.  If personal loans are the only option, it is essential to find a reliable service because fraudulent people take advantage of the situation through scams asking for early deposits.

Advantages

There are several advantages to a consortium, including: 

No Input

Contrary to traditional funding, you do not need to earn a large amount of money to obtain credit in a consortium. Especially during economic instability, this option is welcome when saving takes more time and becomes more difficult.

Zero-interest

A consortium does not count on the collection of interest; therefore, no further indebtedness will increase caused by interest. However, it is worth remembering that there are small membership, maintenance, and insurance rates. Even so, the total value of the consortium is almost always less than that of financing.

Possibility of Contemplation

In this modality, monthly draws are made in which each consortium has the chance to be contemplated. Also, in some cases, you can increase your chance of being observed through bids.

Letter of Credit

When contemplation occurs, the consortium receives a letter of credit and guarantees purchasing power to acquire the desired good. 

Financial Control

The absence of interest makes the performance of the consortium more predictable, and there is less possibility that debt will grow. As a result, you can better plan your financial life and predict how much income will be dedicated to the purchase of the new car, other expenses, or investments.

Charges and Expenditures

It is best to establish the exposure of each member of the consortium quickly to transfer the costs and expenditures. If you want a successful transaction, you should move the overall cost via a new consortium vehicle. You will allocate the amount among the consortium if the seller does not pay a termination fee.  One option is for lead sponsors to pay the transaction fees. These transaction charges occur in different forms and include deal-sourcing charges, usually around 1-2% of enterprise value, and include underwriting charges and asset monitoring charges. You may or may not need additional technical skills to transit, track, and monitor the nature and quantity of any fees. Charges and fees depend upon the level of identity and the commercial relationship of the consortium members, and it relies on the quality of the asset.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

This piece may be an eye-opener for those who think email marketing is long dead. Before we begin, let’s clarify that email marketing is very much alive. And if utilized properly, it can take your business to the next level. Now that we’ve established this premise, let’s delve into why email marketing is beneficial to your business.

As of 2021, global email users stand at a whopping 4.1 billion. It is anticipated to rise to almost 4.5 billion by the end of 2025. These statistics show a steady growth of email users worldwide.

How can email help your business grow?

Here are a few ways to use email marketing to expand your business and tap into potential markets.

1. Engage with prospective customers

Email is an essential tool to interact with your targeted audience and convert them into customers. You must build a customized mailing list and craft highly effective emails that add value to your client’s life. Always start with a compelling subject line to instantly grasp your audience’s attention. Never bore your readers with irrelevant content, and respect their time. When your emails meet customers’ needs, they’ll be more interested in doing business with you. 

2. Win back old customers

Ever wonder how you can deal with shopping carts abandoned in the middle of a shopping spree? Email marketing can help you win back such customers through follow-up emails. Whenever you see that users have abandoned their cart, send them an immediate follow-up email reminding them of their left-behind products and inquire if they need further help completing their purchase. Email automation can help convert missed opportunities into more robust customer relationships and higher conversions.

3. Connect your marketing channels

Email can help bridge the gap between your marketing channels. After all, what’s the point of spending money on paid advertising to acquire new leads when you don’t have any follow-up strategy? The other channels, such as content marketing, search engine optimization, social media marketing, etc., are designed to connect to a varied audience. For instance, what happens next when a potential customer lands on your website through a social media post? Email marketing will help nurture the client by providing information about new products/services, discount offers, etc. It will create brand awareness and ultimately lead to a conversion.

4. Get higher ROI on limited funding

Email marketing has a higher return on investment rate. You can reach many consumers for less than pennies per email. Email marketing services such as SendGrid cost around 0.0006 cents per message for their Platinum Package. Similarly, Mail Chimp offers you 12,000 free emails for a month. These services also provide more extensive monthly plans for growing businesses with up to 600,000 subscribers. Another wise idea is to hire an expert to manage your email marketing efforts. The employee would write, schedule, send, and respond to emails. It would save you a lot of time and hassle and streamline your email marketing. 

5. Enable targeted messaging

Email can also be perfect for lead nurturing. It’s important to note that your potential customers are at different stages of the buying cycle. Some may be in the consideration stage, while others could be in the research phase. You can curate personalized buyer personas to determine what type of content to create for each step. Then, segment these customers into different email marketing lists to effectively target these groups. Clients always need more information to move to the next buying cycle stage. With the right content, you can achieve this goal.

6. Increase brand awareness

Social media is not the only platform for establishing brand awareness these days. Email marketing can also help promote brand recognition. It doesn’t mean you must send daily emails to your customers. Daily emails are a great way to infuriate them and make them hit the spam button. Instead, try a unique way to engage with your clients. Develop an email frequency and stick to it.

The bottom line

If you’ve read through this article, then congratulations to you!

So, to sum it all up, email marketing is crucial for your business for the following reasons:

• It’s one of the most cost-effective digital marketing strategies
• It offers a higher return on investment with smaller spending
• It allows you to connect your marketing channels for a more cohesive buyer journey
• It helps you create a personalized experience
• It enables you to engage with your customers

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Marketing is critical for entrepreneurs since, without a consumer market, no business can start and flourish. At the heart of marketing is the process of gaining and keeping consumers. Entrepreneurs must develop the offer (design the product and establish the price), get the offer to market (through distribution), and simultaneously communicate the request to the market (communications). These actions develop marketing’s well-known Four Ps: product, pricing, location (distribution), and promotion (contact).

Entrepreneurs often find themselves responsible for developing the whole “marketing system”—from product and pricing to distribution and communication. Due to the difficulty and expense of bringing new goods and services to market — which is exacerbated for new businesses — they must be more creative in their marketing. Many entrepreneurs depend on their ingenuity rather than their financial resources to establish an appealing image in a crowded marketplace.

A critical component of obtaining market acceptability is establishing brand recognition, which may be nonexistent depending on the endeavor stage. Entrepreneurs must distinguish their product or service so that the consumer understands its uniqueness and value. This is marketing’s responsibility.

Entrepreneurs and marketers have a lot in common:

Thinking Outside the Box

Numerous entrepreneurs possess an uncanny ability to think beyond the box, developing novel solutions to common issues that no one else has considered. This may be advantageous for creating unique and customized marketing strategies.

Dedication

Who better to get an insider’s view on a firm than the one who has the utmost enthusiasm for their business and industry? Entrepreneurs often invest 110% in everything business-related, including marketing efforts.

Brand Recognition

Entrepreneurs often have the most intimate knowledge of their brand and distill it to its most basic form. While others may confuse an image, those who founded the company often have the most transparent view of its essence.

Planning Capabilities

Any company that has grown to be successful has benefited from the expertise of a competent planner. Entrepreneurs are often exceptional at charting a clear route for development and executing on it. This is also true for marketers seeking to increase their customers’ brand loyalty.

Customer Appreciation

Entrepreneurs also place a premium on the consumer. As with marketing experts, they understand the consumer’s influence on the success of any company. They know that the only route to genuine development is via them and are always looking for innovative methods to engage their audience.

Every one of us is a marketer

Numerous small company owners believe they provide just what their consumers need. However, when they are asked to discuss it from a commercial viewpoint, they become very hesitant. That ought not to be the case. Rather than that, adopt the perspective of an experienced marketer.

Entrepreneurs with strong marketing skills are not concerned with sales pitches or glossy brochures but rather with the distinct value propositions of their offerings. In short, they understand that their products or services provide value to their consumers, and they must communicate that value to prospective purchasers.

Customers Are Priority

When it comes to effective marketing, the focus is on showing value to the consumer rather than just extolling the virtues of a product.

An intelligent method is to ascertain the client’s requirements and then show that the product satisfies them. Additionally, this makes every discussion seem more like a problem-solving exercise rather than a sales pitch.

Mike Rowe, a television personality, has one of the greatest stories of this being done. In an article published on his Facebook page, he describes how he prioritized the customer’s perspective during a job interview in which he was asked to sell a pencil. Mike Rowe constructs an ideal client in this example and explains why the pencil would be helpful to them. He recognizes the worth of the product, but maybe more importantly, he understands who he is selling to.

Segmenting a market is a critical skill. Stated, no product or service has an “everyone” market. Market segmentation makes it much simpler to communicate with prospective customers since more information about their desires and requirements is available.

To accomplish this well, you must also have a marketing strategy that details how a product or service will be presented to the market and information on the future needs.

Finally

Businesses that want to win the fight for the customer experience cannot afford to confine marketing to “observation without involvement.” Marketers are responsible for managing events and procuring branded gifts; they hold the keys to a more profound knowledge of the market and improved communication with internal and external stakeholders.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

In our daily life, relationships with financial institutions are indispensable. There are many occasions in which we interact with Banks or Savings Banks, from depositing our salaries to contracting personal or mortgage loans. It can be said that banking, in general, is an economic sector of which we have to be clients almost compulsorily.

But from the client’s viewpoint, what type of entity is best: a bank or a savings bank?

Fundamental Differences

The distinguishing characteristic is that Savings Banks are not essentially profit-making entities. For example, in Argentina, they were initiated as entities to support work for lower classes but are currently obliged by law to contribute part of their benefits to a national healthcare system. Therefore, the boxes do not have owners but have managers and are not listed on the Stock Exchange, so private capital cannot acquire them.  On the contrary, banks are for-profit entities, and they can use their profits to satisfy their shareholders and whatever they deem appropriate.

Another difference is that the banks are managed by a board of directors. The Savings Banks are subject to the control of the Autonomous Community where their head office is located, and the managing bodies are elected and agreed upon by the political representatives.

It is also true that small institutions are usually less present on a national scale than banks, which can be a problem when it comes to finding offices when we are traveling. But the large and medium institutions are already in almost all places.

Which is better?

Regarding this question, it is difficult to surmise if benefits or better conditions are available for clients of a bank or a savings bank.

At first, it was true that the savings banks were specialized in family savings and small businesses. At present, they have changed their strategies and have become more banks than savings banks.  In fact, the volume of mortgages or deposits are equal to those of big banks. With the current financial market where entities strive to win customers, banks and savings banks have similar strategic and business plans.  This translates into competition among them in terms of the price of their mortgages, deposits, pension plans, and additional products and improves their efficiency and attention.  Today, there are no differences between the prices of mortgages or other loans, the commissions they charge, or the returns on investment products offered by banks and savings banks.

Regardless of the institution you choose, it is important to find one that can provide a savings account. In general, a savings account helps you avoid going into debt, but selecting the best saving account type is not an easy task. Therefore, you have four choices to choose a suitable savings account. They are checking account, saving account, certificate of deposit account (CD), and money market account. The best way to select the correct product is to know the core requirements regarding the savings account. You must know the current deposit that you can pay right now, the value of the interest rate, the ratio of accessing the money, and the frequency of writing checks against your balance.

Conclusion

The best financial institution for a client must be found by comparing all available options, regardless of whether it is a bank or a savings bank.  Instead, consider other factors such as proximity to offices, Internet services and telephone, presence at the state level, and in particular, prices for specific services.  Additionally, you should consider the professional treatment they provide, including advice, speed of service, and problem resolution.

Therefore, one should always compare, compare, compare, and then decide.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Running your own business is a challenging task, let alone trying to make it profitable. Many entrepreneurs have struggled, even the successful ones, but their perseverance and optimistic mindset have helped them overcome their obstacles and achieve their goals. There have been cases where entrepreneurs have mistaken their gut instincts and determination with stubbornness. They are so set in their ways that they fail to see the signs ahead or the people around them. This kind of single-minded approach is neither productive nor something that you should follow. While you must take responsibility for your actions and have faith in your abilities, you should also realize that you are only human and bound to make mistakes. Surround yourself with like-minded professionals and staff that can help you and your business progress forward.

Pace yourself and keep an open mind

It’s not easy to be a business owner, and there are no manuals or instructions that can help guide you along the way. The professional world is a cut-throat environment, and you must keep your place in the race lest you fall behind. We understand that it creates quite a problem when balancing slowing down and reflecting on your business decisions with meeting tight deadlines. If you wait too long, it might cost your reputation and revenue. The point is to find the right balance of self-confidence and humility. Sometimes you need to leave your ego at the door when making business decisions that you don’t necessarily believe in or contradict your ideas. Remember that your business is an extension of yourself and needs to be nurtured in a positive environment to grow.

Find the balance between ego and humility

With the rise of social media and the need for all businesses to have an online presence, your business will be more vulnerable to criticism and feedback. Try to take the good with the bad and remember that although not every complaint is personal, some of them may have merit behind it. It would be best if you had it investigated and resolved to the best of your ability. A famous example of an entrepreneur that was too stubborn for its good was Amy’s baking company, as shown on the TV show Kitchen Nightmares. The owners refused to accept criticism, which proved to be detrimental to their restaurant business. When exposed on television for the world to see, they had to shut down their business. Even after the episode, their belief they were not at fault went to the point their stubbornness turned into ignorance.

You’re not alone, and keep yourself surrounded by the right company

It’s vital that you surround yourself with people who are just invested in your business as you are and that you should take their feedback and ideas into consideration. Remember, the final decision will always be yours, but gaining other people’s perspectives can help shape your decision and provide you with some new insights. If you’re unsure about a business decision and don’t agree with all the offered ideas, perhaps try having a third-party company or professional look and provide their expertise. You are always entitled to a second, third, and even fourth opinion, and even then, the answer isn’t so cut and dry. The solution could have been an amalgam of all the choices presented.

The idea that stubborn individuals are too egotistic and are like that by nature is not accurate. They may have had some bad experiences in the past, were listening to others’ feedback may have cost them money or their business. It isn’t a simple matter of a black and white situation or that every problem has a single solution. As mentioned earlier, all enterprises must overcome obstacles and trying times to persevere. It’s the entrepreneur vs. the world, whether outside influences like the economy or a natural disaster or internal pressures surrounding its operations.

We understand that it’s hard to hear criticism, with someone telling us that what we’re doing is wrong, even if it’s a customer our fellow business partner. But we must consider everything. As Benjamin Franklin once said, “He that is good for making excuses is seldom good for anything else.” It seems unfair that you will have to take full responsibility for it, no matter your decision. That doesn’t mean that you discard advice or criticism in the future. It doesn’t matter how many times you fail; you need to succeed once. Entrepreneurs who were too stubborn and unwilling to open to new ideas and opinions have ended their businesses. It is improbable that they ever succeed with their business ventures if they refuse to let go of their grip and refuse to acknowledge that there was room for improvement with them or their business.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Successful project management is more than just maintaining an orderly list of resources and activities. To remain ahead of the curve, you must be familiar with the industry’s newest project management tools and methods. That is why we talked with many professionals to ascertain their predictions for project management trends in 2021 and beyond.

Identifying the trend is only helpful to a point, and just spewing buzzwords is much less useful. This article delves into the implications of this trend for project management—as well as practical steps you can take to react quickly to significant changes in our technology, work culture, and society at large.

Whether you’re a trend follower or a little more traditional, you need to be aware of emerging project management trends and how they may affect your team’s customers and strategy.

Reliance on Digital and Remote Teams Increased

As with other sectors, project management is no longer constrained by the boundaries of a traditional workplace. Digital and remote teams are more prevalent now than ever before due to various reasons, including increased connection, shifting business ideals, and the gig economy’s growth.

While remote work was already increasing in popularity, the advent of the Coronavirus pandemic precipitated an extraordinary change. To safeguard employees and contain the virus’ transmission, businesses worldwide have implemented new work-from-home rules that prioritize digital communication over face-to-face contact. Up to half of American employees already telecommute, and this trend is expected to continue long after the epidemic has passed, posing new difficulties for project managers.

Placement of a High Premium on Soft Skills

While project managers must possess specific analytical and organizational abilities to succeed in their jobs, their work does not stop completing project scope and budget papers. At the heart of their job is an appreciation for people and knowing how to manage them effectively. As a result, acquiring a compelling set of “soft skills” may be just as critical as developing the discipline’s traditional “hard talents.”

Project teams that work remotely

Many companies are reducing the size of their core internal project teams while increasing their dependence on remote project experts. These employees do not need to be physically present in the same place because of digital technologies. Indeed, people may operate remotely in virtual teams from anywhere on the globe. This has several advantages, not the least of eliminating travel, logistical, and other administrative expenses. These successful virtual teams must use practical communication tools such as Slack, Google Hangouts, and effective project management software.

Emotionally Intelligence 

With technology playing a more significant role in project management, the need for project managers with a high degree of emotional intelligence is rising. These are individuals who are renowned for extracting maximum performance from themselves and their team members. They possess excellent interpersonal skills and demonstrate empathy and inspire people to create a more effective result. It is a skill that companies and recruiters for project management place a premium on.

Decision-Making Will Be Improved Through Data Analytics

Project management teams may use data analytics to transform complex project data into meaningful insights. Data-driven analytics may help project managers detect patterns and trends and make more informed choices.

At a high level, data analytics enables teams to assess the effectiveness of various procedures across many projects, influencing their overall strategy. Managers may also benefit from data insights by detecting weak connections, analyzing workload across teams, and determining which skill sets to seek recruits.

The Complications of the Project Will Rise

Data analytics will aid in the refinement and improvement of project management procedures. On the other hand, having access to this wealth of fresh data insight always results in more complicated, nuanced project requirements. Project managers will have to have more agility than ever before.

Historically, project managers have chosen and implemented a project methodology at the start of the project. While methods such as Waterfall and Scrum have proven excellent for well-defined projects, teams tend to lose sight of their objectives when projects grow unmanageable.

Finally

With enough foresight, it’s simple to see that the next year will be filled with changes—both dramatic and gradual. And, as a rule, avoid resisting change; instead, develop, rethink, reorganize, and update your project management systems and procedures to ensure that you not only survive but flourish throughout the impending shakeup.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

As digitalization becomes more and more part of consumers’ lives, marketing is developing quickly. Effective marketing is marketing that generates turnover. Digital marketing strategies and content marketing play a key role among all the elements that a company adopts to have effective marketing. But we often confuse them. This blog post answers the question, “What is the difference between digital marketing and content marketing?”

What is Digital Marketing?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet. Digital or digital marketing covers a wide range of tactics to create brand awareness and accelerate sales:

Natural referencing (SEO)

SEO is a process of improving content that increases the latter’s visibility by the audience targeted by the company. And this throughout its purchasing cycle.

Well executed, SEO improves your site’s organic/natural placement in the first results of search engines like Google, Bing, Yandex, an inexhaustible source of Internet users.

Paid referencing (SEO)

Paid SEO, also called Pay-Per-Click (PPC), places your website in search engines at the very top, above organic results. Where your ad is, for example, on Google AdWords, paid depends on your budget for auctions and the quality of your ad.

Unlike SEO which takes several months, PPC gives instant visibility to your website because you pay for your position. We recommend starting a new project or launching a new product because it provides speedy results on your market, your ideal customers, and the attractiveness of your product/service.

In addition, the return on investment (ROI) is often very positive.

Social media marketing (SMM)

Social media marketing, or SMM, is a form of Internet marketing that involves creating and sharing content on social media networks to achieve your marketing and branding goals.

Social media marketing includes posting texts, images and videos, and other content that may appeal to the public.

An effective social media marketing strategy can increase incoming traffic to your website, improve search engine ranking, and better customer satisfaction.

Social media advertising (SMA)

I am sure that you often find advertisements on Facebook or YouTube before or after watching a video. Video ads are an exceptional digital marketing strategy.

Most social media platforms have pay-per-click (PPC) advertising options.

Social media advertising increases the reach of your company’s publications on these networks with exact targeting tools. It is suitable for a wide range of budgets and capitalizes on social proof.

Email Marketing

Email marketing, or emailing, is the most effective marketing tool of all digital tactics. A good email campaign sends the right message, information about your brand, service, or product, to the right people, your list of registered subscribers.

In my opinion, if a company has an effective email marketing strategy, it can strengthen its digital marketing strategy.

Video Marketing

Video marketing has become a handy tool in the world of digital marketing. It’s a strategy that incorporates engaging video into your marketing campaigns.

According to Wyzowl statistics, 63% of businesses have started using video marketing.

Some key points of video marketing:

– Video is a gold mine for SEO

– Videos help you get more visibility in search engines.

– Use video marketing as a tactic to improve consumer engagement.

Infographics and podcasting

Because internet users often prefer to read the information in graphic rather than written form, infographics are beneficial.

An infographic presents data and statistics in a visually digestible format. Infographics are usually shared on social media, in blogs, or elsewhere on the company’s website.

For those who prefer sound to visual, podcasting is the alternative. It allows companies and brands to share their content through audio files.

So how is content marketing different from digital marketing?

Content marketing is the creation and distribution of specific and relevant types of content to attract a target audience to generate profitable customer action.

In 2015, the importance of content marketing was evident to marketers. It represented the second marketing opportunity (15%) behind the user experience (22%).

Quality content helps improve your brands, match good values, and increase the visibility of websites in search engines.

the types of digital content are:

• blog articles,
• social media posts,
• infographics,
• podcasts and/or videos.

But how do you create this type of content?

For novice entrepreneurs and marketers, be sure to create a content strategy using best practices before developing it.

These best practices contain:

• defining the voice of your brand and maintaining the authenticity of that voice,
• creation of an editorial calendar,
• searching for keywords and hashtags,
• learning to write for natural referencing (SEO),
• creating backlinks.

You will also find more tips for creating content in this video made by my French colleagues.

So, to answer the question, in my opinion, there is no difference between the two. Content marketing is a digital marketing tactic. The only nuance is that it is not necessarily digital.

What is content marketing?

Bill Gates sums it up as follows: “Content is king!” Excellent content is a booster for your digital marketing strategy by also playing a role in:

• an essential pillar of your SEO.
• A traffic magnet for your website.

So, which one is best for your business: digital marketing or content marketing?

First, determine which digital strategy and define digital marketing tactics. You must approach content marketing during this second phase because it is the king of your strategy.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The 20s of individuals is a decade that is crucial with regards to dealing with money. It is a usual occurrence with the twenty-year-old that they feel strong and invincible. Time is one’s ally when an individual is young. Individuals get an edge when they begin saving, and investing can result in substantial monetary benefits in the future.

The 20s of individuals is a decade that is crucial with regards to dealing with money. It is a usual occurrence with the twenty-year-old that they feel strong and invincible. Time is one’s ally when an individual is young. Individuals get an edge when they begin saving, and investing can result in substantial monetary benefits in the future.

To get your life on track financially, individuals should avoid these usual mistakes: 

1. Purchasing all the wrong things

For young individuals, it can be hard to separate “need” and “want,” particularly when one is looking at a lot of tempting sales and promotions.

Individuals need to know about their income to guarantee that cash is current and saved instead of being wasted. It implies that one must have a basic spending budget, enabling individuals to spend the money efficiently. Individuals put aside finances for every one of their needs, housing, basic sustenance, health and hygiene items, essential clothing, and other additional costs such as student loans.

2. Living past your income

When youngsters receive their first bank draft, it can be a fulfilling and free feeling. Numerous individuals would carelessly spend all the money on themselves and their families with the thought that they have earned it. As individuals step up the career ladder and get a raise, their spending will increase. It is the cause of ‘a lifestyle inflation’, where one thoughtlessly spends all the present income and overlooks that they should put some amount aside for the future.

3. Utilizing credit cards

Individuals feel unconquerable when they are in the prime of their youth. They think that nothing can hurt them. Individuals tend to forget that emergency circumstances can sneak up on them when they least expect it, auto failures, medical crises, or losing one’s job in financial downfall. Any of these situations could rapidly turn into a costly nightmare. Not setting apart money for emergencies and depending exclusively on credit cards will eventually land one deep in debt.

4. Ignorant of income

Income is a standout amongst essential things to know about, particularly in one’s 20s. One should create a financial budget, and while ‘budget’ may seem like a monumental task, it is not as daunting as people make it out to be. A budget is a strategy to ensure that an individual’s money goes where needed, rather than streaming away when one is not focused enough. If individuals do not have a budget, then this is what will happen.

5. Not forming a decent credit rating

Individuals, especially youngsters, should not put off paying their bills or debt. By doing so, they would be harming their credit rating more than they might suspect. Individuals should ensure that their credit score is over 697, which means that they are more reliable and worthy of better rates if they apply for loans later. Establishing good credit at an early stage is necessary. It will enable one to make enormous purchases that depend upon that score, such as real estate properties, to help one grow their wealth quickly.

6. Not starting to save for retirement early

Not keeping savings is a hazardous belief to have since individuals in their 20s consider that retirement is very far off, and they think that there is a lot of time before they will need to stress over that stage. If one does not change their awful ways of spending money, individuals may miss the retirement savings.

To conclude, the earlier individuals begin developing good financial organizing behaviors, the better it will be for their future.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Medical Sector Tax Compliance: Ensuring Transparency and Integrity

In recent years, the Ministry of Finance and Public Credit (SHCP), through the Tax Administration Service (SAT), has intensified its efforts to ensure doctors comply with proper electronic invoicing practices. This move was prompted by citizen complaints revealing that some medical professionals were charging for issuing tax receipts or failing to provide them altogether. As a result, fines totaling over $350,000 have been imposed on medical practitioners who failed to adhere to tax regulations.

Widespread Non-Compliance and SAT Intervention

The director of the Tax Administration Service (SAT) reported that investigations since 2013 revealed significant tax receipt omissions in the medical sector. As a result, authorities visited over 1,411 medical service providers to assess their compliance with tax laws. Of those audited, 715 doctors were found to be either failing to issue tax receipts or providing receipts that did not meet legal requirements. Consequently, the SAT issued 669 fines, totaling $40,000. Four medical professionals were repeat offenders, leading to the closure of their practices.

The SAT emphasized the seriousness of these violations, especially after receiving numerous complaints from citizens reporting they had been charged up to $25 for an electronic tax receipt. Since patients require these receipts for proper tax reporting, charging extra fees is both unethical and illegal. Consequently, the SAT has actively penalized these practices to safeguard taxpayers and uphold financial transparency.

Uncovering Financial Irregularities

Further investigations uncovered significant inconsistencies in the income declarations made by some medical practitioners. These audits led to the recovery of over $786,000 for the Mexican government. This success highlights the importance of maintaining oversight in the medical sector, as it underscores the financial impact of fraudulent practices.

Through these enforcement measures, the SHCP aims to ensure compliance, protect patient rights, and encourage transparency within the healthcare industry. By promoting proper invoicing standards, authorities are reducing tax fraud and strengthening economic accountability.

The Pharmaceutical Industry’s Role in Tax Compliance and Marketing

The pharmaceutical sector is intricately linked to the medical profession. Pharmaceutical companies are key players in providing doctors with essential medications, treatment solutions, and healthcare advancements. However, they also significantly influence the medical sector’s financial landscape, including tax compliance and marketing practices.

According to a report by The Business Research Company, the global pharmaceutical market is projected to reach $1.17 trillion by 2021 — a 5.8% increase from $934.8 billion in 2017. This steady growth reflects the ongoing expansion of healthcare needs, medical innovations, and evolving treatment solutions.

Digital Vouchers and Pharma Marketing

Pharmaceutical companies play a crucial role in promoting fair pricing, providing discounts, and ensuring patients have access to essential treatments. To align with modern compliance standards, digital vouchers have emerged as a pivotal tool. These electronic receipts not only improve transparency but also allow pharmaceutical companies to track spending, ensure accurate documentation, and facilitate fair access to discounted medications.

Major pharmaceutical companies such as Novartis, Pfizer, GlaxoSmithKline, Merck & Co., AstraZeneca, AbbVie, and Johnson & Johnson have adopted digital voucher programs to streamline patient savings. These initiatives enhance customer loyalty while promoting cost-effective access to treatments.

Additionally, the pharmaceutical market’s size is influenced by multiple factors, including disease prevalence, drug affordability, evolving consumer preferences, supply chain dynamics, regulatory frameworks, and government policies. Companies that embrace digital solutions and transparent invoicing practices are better positioned to meet these shifting demands.

Rising Costs and Pharmaceutical Spending

The cost of pharmaceuticals continues to climb, with the average American spending approximately $1,443 annually on prescription drugs. This spending underscores the increasing need for pharmaceutical companies to implement cost-saving solutions. As a result, many companies are investing heavily in research and development (R&D) to develop innovative solutions and maintain market competitiveness.

American pharmaceutical companies allocate substantial funds for marketing and sales, ensuring their products reach healthcare providers and patients efficiently. While some businesses prioritize traditional advertising, others focus on digital marketing strategies to expand their reach. Notably, research indicates that pharmaceutical industries invest approximately $66 billion annually in R&D to maintain innovation while addressing patient needs.

The Complex Role of Pharmaceutical Marketers

Pharmaceutical marketing demands precision, integrity, and adherence to strict legal standards. Marketers are tasked with promoting products that have been rigorously tested, verified by health authorities, and approved by experienced medical professionals. This ensures that patients receive safe, effective treatments that adhere to regulatory standards.

Pharmaceutical marketers must also understand their target audience, identifying the specific needs, preferences, and concerns of healthcare providers and consumers. By aligning marketing strategies with consumer demands, marketers can effectively promote trustworthy solutions that prioritize patient well-being.

Bridging the Gap: Doctors, Pharma, and Digital Solutions

As regulatory bodies like the SAT tighten tax compliance measures, doctors and pharmaceutical companies must adopt practices that ensure both legal integrity and patient satisfaction. Digital vouchers provide a solution that benefits all stakeholders by:

• Ensuring accurate tax documentation for patients and medical providers.

• Reducing opportunities for financial misconduct and fraud.

• Facilitating patient access to discounted medications through verified channels.

• Strengthening trust between healthcare providers, pharmaceutical companies, and consumers.

Conclusion: Promoting Fair Practices and Ethical Standards

The SAT’s intervention in the medical sector demonstrates the critical need for improved compliance and accountability. By enforcing tax regulations and penalizing non-compliant medical professionals, authorities are fostering a more transparent and ethical healthcare environment.

As pharmaceutical companies continue to innovate and expand, adopting digital vouchers and transparent marketing practices will be crucial. These measures not only enhance patient access to affordable treatments but also strengthen the healthcare industry’s reputation as a trusted, integrity-driven sector.

By working together, medical professionals, pharmaceutical companies, and regulatory authorities can build a healthcare landscape that prioritizes patient well-being, financial responsibility, and ethical conduct. The path forward requires a commitment to accountability, innovation, and improved practices that ultimately benefit society as a whole.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.