Stepping into the business world is a significant undertaking. One way is to start a personal business, and the other is to buy an existing one. A person can also purchase another business’s franchise with a copyrighted brand name. Every business option has its pros and cons, making choosing the correct business option difficult.
The pros and cons of purchasing a franchise and running a personal business can be understood with self-assessment. The questions to answer personally are:
Am I ready to follow the assigned rules and regulations of a franchise?
Do I want to have the freedom to experiment with an innovative idea?
In essence, does the business owner want total independence or want to follow an already made system of operations? This is the choice where individuals can get confused and make an error. When it comes to cost and benefits, there is generally a specific value the owner will have to pay to purchase a franchise. However, the same may not be true for starting a personal business. The following advantages and disadvantages should be considered:
Brand consciousness
No matter where an individual travels, he will find the same taste and customer service at any McDonald’s or Subway all over the globe. The franchise’s law of replicability and uniformity guarantee this service and taste. Customers are aware of this rule and follow their favorite brands as a result. Franchised brands have maintained their image over time and gained the trust of their customers in the process.
Regulator/independence
A person starting a personal business must control everything individually with complete access to and control of every detail. When buying a franchise, a person must keep up with every single rule laid out by a franchisor. The key point to remember is that franchisees are not the owners of the franchise unit. They are given a license to use the brand’s name, equipment, uniforms, operating system, etc. A franchise owner controls hiring and firing employees but must follow the brand’s rules and implement its approved culture and values.
Operating system
An individual must understand what is necessary when buying an operating system or inventing one. Starting a business is perfect for an individual with an innovative and creative mind that wants to develop meaningful standards. Instead, a franchise offers a system that comes with a structured manual for handling daily tasks.
Equipment and supplies
Supplying the personal business with essential equipment requires a proper study of what is needed to produce and monetize goods or services. Overbuying and under-buying are common for new business owners. Understanding supplies is essential for any personal business owner. A franchise provides aid for the franchisee to purchase the proper equipment.
Economy’s Scales
A personal business owner must make efficient decisions regarding purchasing goods. For a franchise, the brand provides negotiation on bulk orders and helps the individual to save money. With the brand as a backup, the franchise can manage increasing credit efficiently. Having the trust of the franchisor builds customers as well.
Legal exposure
It is legally necessary for franchisors to reveal precise information about the financial health of their business. Asking oneself questions are essential and should include:
Is the franchise trustworthy to buy?
Is there a backup plan once the seller disappears?
If facing a franchisor in court, the franchisee must have ample, accurate legal information.
Financing
Starting a personal business can cost less instead of purchasing a franchise. Many individuals have started out with a small budget and succeeded tremendously. Retail space and equipment are essential for a new business, while many franchisors do not provide financing to their franchisees.
Final verdict
Running a personal business can require a lower initial investment while purchasing a franchise requires a significant investment. A person buying a franchise has to follow a specific set of rules. However, personal business startups need freedom and courage to take the initiative.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Effective Marketing to Seniors: 6 Essential Strategies
Marketing to seniors requires tailored strategies that prioritize clarity, trust, and multichannel engagementto connect with this demographically diverse and economically vital audience.By understanding their unique preferences—including value-driven decision-making, trust-based relationships, and varying digital literacy—businesses can build meaningful connections that drive brand loyalty and conversion.
As the founder of Complete Controller, I’ve spent two decades helping businesses across all sectors optimize their financial operations and marketing strategies. The most successful campaigns I’ve witnessed share one critical insight: adults over 50 control 42% of global consumer spending, totaling $45 trillion in GDP contributions, yet remain vastly underserved. Through data-backed approaches refined across thousands of client engagements, we’ve helped businesses increase senior engagement by up to 70%—proving that respectful, strategic outreach transforms this demographic from overlooked to loyal brand advocates.
What is effective marketing to seniors and why does it matter?
Effective marketing to seniors involves adapting strategies to their distinct communication preferences, life experiences, and values to foster trust and drive conversions.
It matters because seniors represent a high-value demographic with tremendous spending power and loyalty tendencies that influence entire households.
Success requires balancing digital innovation with traditional touchpoints while respecting privacy concerns and accessibility needs.
Key elements include authentic testimonials over statistics, value-focused messaging, and seamless integration between online and offline channels.
Businesses mastering these strategies gain competitive advantages in an underserved market with exceptional word-of-mouth potential.
Understanding Your Senior Audience: Moving Beyond Age-Based Assumptions
The senior demographic spans three generations with dramatically different worldviews, technological comfort levels, and purchasing behaviors. Baby Boomers (born 1946-1964) balance digital engagement with traditional media consumption, while the Silent Generation (born 1928-1945) often prefers direct mail and phone communication. Within these broad categories, behavioral segmentation reveals distinct consumer profiles that smart marketers leverage for precision targeting.
Active Agers prioritize experiences over possessions, planning to spend an average of $6,659 on travel in 2024 according to recent AARP data. Health-Focused consumers, who spend over five times more annually on healthcare ($22,356) than children ($4,217), seek wellness solutions and preventive care options. Tech-Adopters defy stereotypes entirely—69% of adults over 50 purchased tech products in 2023, despite an overall industry spending drop. Geographic and cultural factors add additional layers, with urban seniors displaying different media consumption patterns than rural counterparts.
Motivational drivers that influence purchase decisions
Value sensitivity remains paramount, though not in the stereotypical “penny-pinching” sense. Seniors prioritize quality, durability, and comprehensive service over initial price points. They seek products that preserve independence, facilitate social connections, and align with established routines. Trust signals—professional endorsements, transparent policies, and peer testimonials—carry exceptional weight in decision-making processes.
Personal connection drives loyalty, with 78% of seniors favoring brands offering human interaction through dedicated phone support or community events. Convenience features like voice-command compatibility, large-button interfaces, and flexible return policies significantly influence purchasing decisions. Smart brands recognize these preferences stem from wisdom, not limitation.
Crafting Messages That Resonate: Clarity Meets Emotional Connection
Senior audiences reject marketing jargon, complex syntax, and information overload. Readability analysis shows 14% higher engagement for content written at sixth-grade reading levels—not because seniors lack intelligence, but because clear communication respects their time. Visual clarity proves equally vital: minimum 12-point fonts, high-contrast color schemes, and linear layouts prevent cognitive fatigue while demonstrating respect for varying vision capabilities.
Successful campaigns balance functional information with emotional resonance. CVS Pharmacy exemplifies this through prescription brochures using straightforward paragraphs, icon-enhanced instructions, and duotone imagery—resulting in 41% fewer customer service inquiries. Their approach treats clarity as a courtesy, not a concession.
Leveraging nostalgia without stereotyping
Nostalgic elements should reflect authentic cultural touchpoints without resorting to clichés. Boomers respond to 1960s-70s music and fashion references when integrated naturally, while forced “groovy” language alienates. Emotional connection thrives through problem-solution narratives that position products as independence-preserving tools rather than “senior aids.”
Video testimonials featuring peers discussing real challenges—arthritis affecting cooking, technology enabling grandparent connections—outperform celebrity endorsements. Philips’ jar opener campaign succeeded by showing customers preparing family meals while sharing memories, converting 29% more effectively than feature-focused advertisements.
Personalization Strategies That Build Trust, Not Barriers
Data-driven personalization succeeds only when balanced with transparent privacy practices. Seniors appreciate relevant recommendations based on stated preferences and purchase history but resist invasive tracking or health-condition assumptions. Ethical personalization focuses on explicit choices—communication preferences, hobby interests, shopping schedules—rather than algorithmic guesses.
Edward Jones demonstrates excellence through “Life Stage Planning” workshops whereattendees receive personalized scenarios based on publicly available data, followed by mailed workbooks rather than automated emails. This approach earned 91% approval ratings for “non-intrusive relevance” while building lasting advisor relationships.
Case study: Targeted engagement drives results
A national retailer partnered with AARP to segment email lists by stated interests rather than age alone. Garden enthusiasts received seasonal planting guides with product recommendations, while travel-focused members got destination features with packing essentials. By respecting preferences and providing value beyond sales pitches, open rates increased 47% and conversion improved35% within six months.
The key differentiator? Every communication included clear unsubscribe options and preference centers, building trust through transparency. Follow-up surveys showed 82% felt “respected and understood” versus 31% for generic age-targeted campaigns.
Omnichannel Integration: Meeting Seniors Where They Are
Senior internet usage surged from 73% in 2019 to 88% in 2023, demolishing outdated assumptions about digital avoidance. However, channel preferences vary dramatically within this demographic. Research pathways typically begin with Google searches (63% of seniors), followed by validation through physical channels—48% request mailed specifications before online purchases, while 41% visit stores after digital browsing.
Best Buy’s market expansion illustrates masterful omnichannel execution. Their $800 million acquisition of GreatCall integrated emergency monitoring devices with retail locations, creating seamless experiences across touchpoints. In-store tech consultations link to online tutorials, QR-coded print advertisements connect to simplified product pages, and post-visit emails provide purchase summaries with dedicated support numbers. This integration increased senior market share by 28% within two years.
Channel-specific optimizations
Email campaigns require mobile-responsive templates with 14-pixel minimum fonts, descriptive link text replacing generic “click here” commands, and plain-text alternatives for accessibility. Subject lines should clearly state content purpose—”Your October Prescription Savings Inside” outperforms “Special Offers!”
Social media strategies must acknowledge platform preferences. Facebook remains dominant among online seniors (72% usage), with carousel posts explaining product features receiving triple the engagement of quick-cut video reels. Direct mail continues delivering results when designed thoughtfully—large print, tactile elements like raised ink or fabric samples, and clear response mechanisms including prepaid return envelopes and dedicated phone lines.
Building Lasting Trust Through Transparency and Community
Trust-building transcends individual transactions, requiring consistent demonstration of reliability and respect. Third-party validation proves critical, with AARP endorsements increasing purchase intent by 62%. However, authentic peer testimonials and community involvement create deeper connections than institutional approval alone.
Financial services firm Thrivent built 28% market share among seniors through “financial mentoring” programs pairing new clients with age-peer advisors for non-sales conversations. These relationship-focused interactions, combined with educational workshops and social events, proved that community-building outweighs promotional messaging for long-term success.
Creating value beyond products
Exclusive offers matter less than valuable content addressing real concerns. Educational resources—Medicare navigation guides, technology tutorials, health management tools—position brands as trusted advisors rather than vendors. Liberty Mutual’s “MasterThis” content platform, developed with HowStuffWorks, provides practical life skills content that increased engagement metrics while building brand affinity through service.
Transparency in all communications builds credibility. Clear pricing without hidden fees, straightforward return policies, and accessible customer service demonstrate respect. “Trust pages” featuring staff credentials, Better Business Bureau accreditation, and genuine client stories outperform celebrity ambassadors in building confidence.
Measuring Success: Metrics That Matter for Senior Marketing
Traditional metrics require adjustment when evaluating senior-focused campaigns. Response rates typically exceed younger demographics when properly targeted—direct mail averages 5-7% versus 2-3% for general populations. However, conversion timelines extend as seniors research thoroughly before purchasing.
Key performance indicators should include customer lifetime value, word-of-mouth referrals, and multi-touch attribution across channels. Phone call tracking proves essential since many seniors prefer verbal communication for final purchase decisions. Retention rates and repeat purchase frequency indicate trust levels more accurately than initial conversion metrics.
Continuous improvement through feedback
Regular feedback collection through accessible methods—phone surveys, in-person focus groups, simplified online forms—provides invaluable insights. Questions should focus on communication preferences, accessibility challenges, and unmet needs rather than product satisfaction alone.
A/B testing requires larger sample sizes and longer testing periods to achieve statistical significance with senior audiences. Patience pays dividends—rushed optimization based on incomplete data often reduces effectiveness. Successful brands commit to iterative improvement based on comprehensive feedback rather than quick wins.
Conclusion
These six strategies—audience segmentation beyond stereotypes, clear and emotionally resonant messaging, ethical personalization, seamless omnichannel integration, trust-building through transparency, and thoughtful success measurement—transform senior marketing from afterthought to growth driver. At Complete Controller, we’ve guided countless businesses through this transformation, watching them discover the loyalty and advocacy this demographic offers when approached with genuine respect.
The businesses thriving in senior markets share common traits: they listen more than they speak, they prioritize service over sales, and they recognize that accessibility improvements benefit everyone. Your next step? Audit current marketing materials through a senior-friendly lens, then implement one strategy at a time, measuring results patiently.
Ready to optimize your business strategies for all demographics? Visit Complete Controller for expert guidance on financial operations and marketing approaches that drive sustainable growth across every customer segment.
Frequently Asked Questions About Marketing to Seniors
What are the best channels for marketing to seniors?
The most effective approach combines digital and traditional channels based on your specific audience. Email marketing delivers strong results with 88% of seniors online, while direct mail maintains relevance for important communications. Facebook dominates social media usage among seniors, though traditional channels like print publications and radio remain valuable for reaching less digitally-active segments.
How do you approach seniors in marketing without being condescending?
Focus on benefits and value rather than age-related limitations. Use inclusive imagery showing active, engaged older adults in realistic scenarios. Write clearly without dumbing down content—complexity frustrates everyone, not just seniors. Most importantly, test messaging with actual senior consumers and incorporate their feedback.
What do seniors value most when making purchasing decisions?
Quality and durability top the list, followed by comprehensive customer service and transparent pricing. Seniors prioritize products that maintain independence, facilitate social connections, and offer genuine value. Trust indicators like warranties, testimonials from peers, and company reputation significantly influence decisions.
How is marketing to seniors different from other demographics?
Senior marketing requires longer consideration periods, multiple touchpoints across channels, and emphasis on trust-building over impulse triggers. Communication must prioritize clarity and accessibility while offering multiple response options. The demographic’s heterogeneity demands careful segmentation beyond age alone.
What are common mistakes to avoid when marketing to seniors?
Using outdated stereotypes or patronizing language ranks as the top mistake. Other pitfalls include assuming low tech literacy, ignoring accessibility needs, rushing the sales process, and failing to provide human contact options. Overlooking the influence seniors have on family purchasing decisions also limits campaign effectiveness.
Sources
AccurateAppend. “Marketing to Seniors: Essential Strategies.” www.accurateappend.com/marketing-seniors
AdaptWorldwide. “Senior Marketing Best Practices.” www.adaptworldwide.com/senior-marketing
Best Buy News. (2019). “Best Buy Targets Tech-Savvy Senior Market.” U.S. Chamber of Commerce. www.uschamber.com/co/good-company/the-leap/best-buy-targets-senior-market
CDMG. “Marketing to Senior Demographics.” www.cdmginc.com/senior-marketing
TocoMarketing. “Content Creation for Senior Audiences.” www.tocomarketing.com/senior-content
WaypointConverts. “Senior Living Marketing Strategies.” www.waypointconverts.com/senior-marketing
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Jennifer BrazerFounder/CEO
Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.
Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.
Just like any other business or organization, the banking industry faces its’ own sets of problems in our rapidly advancing world. While most banks are integrating innovation into their operations, there are still many challenges to overcome. The future of the industry will be one that incorporates various new strategies and techniques to achieve goals on a larger scale. More importantly, clients will be placed at the forefront of this development.
Today, banking clients demand more, quicker, and better outcomes. Banks that are unable to meet these expectations will be unable to maintain a strong presence. Today’s consumers do not have very much patience regarding their banking needs and wants being met.
Banks are confronted with many challenges. Below are some of the most relevant challenges banks face today:
Non-profiting
Regardless of the many features contributing to bank productivity, some banks and financial institutions are still not making the sufficient profits or the return on equity that investors require. This would clearly be a big problem.
Customer anticipations
One main concern for any bank is looking after their clients. Additionally, all banks wish to stay significant even as new opponents start to rise. The most ideal way to conquer this challenge is to offer clients the most advanced services and features. Of course, the welfare of clients should be the main priority of any organization. Banks should be sure to provide clients with excellent customer service while integrating the latest technological advancements.
Making loyal customers
In order to ensure that banks can cultivate happy and loyal customers, they must offer prosperous banking, premium service, and customized, professional advice. Converting clients from critics to supporters is worth up to five times the financial value of converting mass-market clients into promoters. The best way to retain clients is to offer fantastic customer service to new and old customers alike.
Increasing products per household
Financial institutions, like banks, typically have some difficulty with successfully cross-selling their services. Banks and other monetary organizations must create a new perspective for their clients, one that promotes simple accounts developing towards investments, loans, and business banking. In order to accomplish this, banks and financial institutions must cross-sell their services while simultaneously solving their client’s problems, as well. This makes it essential that employees value and prioritize the welfare of their clients instead of only adhering to requests and demands.
Financial technology organizations
Today, the field of FinTech, or financial technology, is full of new businesses that utilize software programming to provide monetary services. The rise of FinTech organizations is disturbing the conventional banking method. This creates difficulties for conventional who may find it difficult to keep up with the rapid progressions of the technological world, as well as the evolution of business culture, operations, and other business aspects that are integrating innovation.
Supporting small business
For private companies and small businesses, the relationship with banks begins with establishing working accounts and building credit points over time. However, the services that banks and other financial institutions offer to these businesses may fall short of meeting their financial needs. To ensure that clients are given the best services, banks must up their game. It is crucial that they demonstrate that owners and employees of small businesses are their priority and that they will work tirelessly to meet their needs.
Conflicting analysis
Banks, or any other credit association, typically have numerous analysts or moneylenders that are assessing credits. Sometimes, new employees are made responsible for the management of risk. This situation opens the door for irregularities in procedures. It is crucial that these institutions utilize reliable and uniform approaches that prevent inconsistent outcomes.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
If your nine-to-five job finds you unmotivated and not enjoying what you do, and you are highly creative, there is nothing to feel guilty about. The truth is that a monotonous routine can make anyone bored. You could even need to have some motivation to get you out of bed every day. However, it is possible to do something that leaves you feeling satisfied at the end of every day.
Entrepreneurial ventures may be the answer to your problem of career boredom. These ventures are generally gravitating and engaging, and you stay consistently creative while you are working on your project. It is important to note that when you are starting on an entrepreneurial project, you are embarking on an adventure that can include quite a bumpy road. However, the more you delve into the nitty-gritty, the more you realize how incredible the process is.
Sets Fire to Your Passion
We all have things that interest us. When these interests become dreams or even longings, we are beginning to set a new roadmap for ourselves. Entrepreneurial ventures are a great way to keep our passions burning. They are more like the road that carves its path for our dreams to walk through. If you feel your job does not cater to you, you might opt for an entrepreneurial venture.
Keeps You Learning
Starting an entrepreneurial venture and not learning new things would be difficult. Because you are the primary business owner, you are responsible for managing the facets of your project, including marketing, finance, operations, and more. An entrepreneurial venture involves all these departments and requires your efforts and attention. As the owner and the brains behind the idea, you are the one to oversee each one of these departments. Understanding and managing the different aspects of your venture will help you hone your craft. It will ensure you learn and improve your skills while keeping you engaged.
You Strive for Your Growth
Now that you are starting your first venture, you have a mindset that sets you apart from every other person. There is no wonder that you are striving for growth every step of the way. You are genuinely motivated, and everything about your venture sparks creativity within you. Continue to push yourself outside of your comfort zone and grow. That is precisely the reason your previous career did not satisfy you!
You Adapt to Innovations Better
Every day, an innovation is introduced, and you can recognize how these developments can impact our lives. As an entrepreneur, you also see the need to adapt to these innovations and use them to your benefit. If you embrace new technology or methods, you will likely find yourself proficient before others even realize the creation exists.
Larger Than Life ROI
Who does not want to earn substantial returns? We have all been striving for growth, and a stagnant life no longer appeals to us. What can motivate us better than gaining significant returns on even the most minor investment?
Entrepreneurial ventures, if done correctly, can help you with any financial issues. However, it would be best if you had clear business and financial strategies and meticulously crafted campaigns to reach a wide audience. There is little room for error because cut-throat competition will risk your potential growth in the long run.
In short, your efforts may reap your robust rewards, and you might achieve financial stability in unlikely ways.
Bottom Line
Embarking on an entrepreneurial venture will likely be no easy walk in the park. However, it will keep you on your toes for all the right reasons.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Starting a business is energizing. However, numerous ventures require time, funds, and risk. In opposition to mainstream thinking, there are multiple approaches to begin a business that let you focus less on the process and upfront funding and more on the initial steps. These low-speculation independent ventures are a good option for novices or anybody with a bustling timetable because they let you start a side business without dropping everything else.
First, you need to develop a strong business idea, manufacture a brand, invest energy into showcasing your product, and give incredible client support. However, there are ways you can sidestep numerous customary startup costs like introductory stock, warehousing, and retail space.
For example, Dropshipping is a simple business to begin and the first of our great business ideas. This is a method where an outside provider stores and ships stock to clients for you. It is probably the easiest way to begin your business since there is low overhead, you are hands-off, and it is versatile. You do not have to deal with any items yourself; you just need to make deals and request your provider. It is one of the least expensive organizations to help you get ready for business.
You can obtain items from at least one provider and put them into your own online store under a subject that centers around a specialty. When a client purchases an item from you, the request is sent to your provider, who fulfills the order for you. However, you are responsible for promoting your products and any customer service.
In its article Tips to Undertake, Forbes Magazine demystifies the belief that to develop a business, you need significant capital or investment. They state that the most important thing is to have a good action plan and a lot of creativity to develop it.
A successful entrepreneur is highly motivated to realize what is proposed and persevere until his ideas come true. It is best if you are always open to learning to overcome different obstacles in developing your goal, including having little capital.
This was the case for Merqueo.com. The founder of the Colombian grocery delivery service said, “I started by identifying a need: homes seemed to be the solution to the long lines in the supermarket, but they are a nightmare because we have to wait about five hours to have what we want at home.”
Suppose you, a friend or acquaintance, have little capital but want to start a business. In that case, they could do so by taking into account the following options that allow you to lower the operating costs of your new venture:
Start your home business: before leasing an office for your own business, you could develop it from home. Your home may not be on a commercial site or close to your target audience, but with a quality product and excellent customer service, voice to voice will often be your best advertising.
Rent instead of buying: it is not necessary that you have your own goods or machinery when you start your business. Today you can rent or rent a lot of resources for a business. For example, you could rent the machinery and equipment necessary for your factory, tables and chairs for a restaurant, and even your office computer.
Publish yourself online: digital communication channels such as social networks, blogs, and websites are free or low-cost promotional tools that offer a wide range of audiences.
You can create a web page to show your company’s services or products and use social networks like Facebook or Instagram to present yourself directly to your potential customers.
Search for financing: there are currently various financing sources, including government funds, bank loans, or crowdfunding collective financing, to support the development of business ideas. You can apply for calls to support entrepreneurship or start a crowdfunding campaign to raise the initial capital and launch your project.
In conclusion, having little money does not prevent you from creating your own company. Although money is necessary, there are alternatives to start your business.
When undertaking a business venture, it is fundamental to be willing to take risks, work hard, and persevere. As advised by Nolan Bushnell, founder of the video game company Atari and pioneer in his industry: “the most important ingredient is to get up and do something. It’s that simple. Many people have ideas, but only some decide to do something today. No tomorrow. Not next week but today. ”
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Which marketing technique will allow me to reach the largest audience and not exceed my budget? This is the type of question that most marketers pose each day. Digital Marketing vs. Traditional Marketing is still relevant among many marketing departments when discussing their advertising method. Undeniably, Digital Marketing is gaining traction in terms of its significance.
Traditional marketing includes notices, business cards, handouts, announcements, business promotion on radio and TV, print advertisements in magazines and newspapers to publicize services or products.
Online marketing is similar to Traditional Marketing, as both Traditional and Digital Marketing are used to constructa brand and to draw clients.
Cost
There are some variations in the costs between Digital Marketing and traditional marketing. As businesses advertise on radio and TV or print ads on local magazines or daily newspapers, traditional ads can have a significant cost. In contrast, the ads online and on social media are generally inexpensive. Additionally, traditional marketing spends a sizable amount of money to keep the ad running. Digital marketing costs can add up, but many digital techniques are free.
Ongoing result
In traditional marketing, we often need to wait for the advertisements to reach the target audience before we start to see any results in the business. On the other hand, once you start using online marketing, there is data that can be seen in real-time showing increased activity and traffic.
The results of traditional marketing techniques cannot be easily measured. While in online marketing, you can see a return on your investment by properly utilizing the Google analytics tool.
The traditional market usually includes print media such as magazines and newspaper ads, brochures and newsletters, and other methods including:
Direct mail
Telemarketing
Broadcast media
Long-standing projects that the public already recognizes
Online marketing includes marketing efforts made on electronic devices like:
Social networking sites
Websites
Banner ads
Content marketing
Google ads
Online video marketing
Easy analytics
Online marketing calculates your marketing reach, and results can be sharp and simple. We can quickly see which method is or is not performing through Google analytics. These analytics can help compare incoming traffic, basic tends, interest visitors, bounce rate, transformation rate, and benefit.
Which one is better?
Which strategy wins while comparing the two marketing methods? The short answer is: It depends.
However, the long answer would be that Digital marketing is perhaps the best option available for you. If you wish to keep costs low and reach out to a particular demographic without being held to a geographic location, then you should utilize digital marketing. This way, you can instantly collect valuable data on your audience to generate more effective marketing campaigns.
That does not mean that traditional marketing does not have its benefits.
If you aim a marketing campaign at individuals who do not typically use the internet or a local audience, traditional marketing is the best method to reach them. These methods may seem outdated, but there is a reason they are still being used; they work!
When considering which method is the most effective for your business, it all depends on the type of audience you are targeting. One approach is not necessarily better than the other since they serve different purposes. In the end, all you need to do is understand your business’s nature and the audience you want to reach to pick the best strategy for you.
Wrapping up
While traditional marketing has its own place in the market, we all know digital marketing is the future. Our younger generations do not know about life without smartphones and other gadgets. These days, every company or brand needs a digital marketing strategy to reach out to people around the world and get in the game!
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
It is the end of twenty-twenty, and our world was turned upside down. Coronavirus appeared, and every area of the globe found itself virtually immobilized. The world as we knew it has completely transformed, and you may even have found your regular operations starting to weaken. Production of countless departments has suffered tremendous consequences. However, with their steps in the right direction and their recovery strategies enacted, brands enjoy positive returns. They are celebrating growth, proving that even our darkest days end.
Historians might record this period as one of the most destructive years in history. We might recall these days as confusing, terrifying, and perturbing; however, had it not been for the unique technology that has taken us all by surprise, our world would look even more different than it does. Technology that has proven its necessity shows the importance of establishing your brand’s digital presence.
You get to Adapt to the Latest Developments
The latest technical developments may help your brand achieve positive returns. An adaptive approach may keep all your business’s functions going or even help you simplify current techniques. Whether it is regular operations, logistics, marketing campaigns, or financial operations, you may experience increased productivity or profits by adapting to new developments.
Better Marketing Campaigns
Your marketing campaigns may positively impact your target audience with your digital presence. However, for this, your campaigns must be no less than perfect. Ensure they are captivating and speak to your intended customers. From your website’s content to your slogan, ensure you are using catchy taglines and incredibly curated sentences. If anything, use social media as the primary platform to reach your people, and the chances are you will find most of your audience roaming there.
Helps You Cater to Your Target Audience
Your target audience likely spends most of its time on the internet. They are waiting for your campaigns to be launched, and you may easily cater to their wants and needs. The idea is, with digitalization, everything has become a click away. Customers can also provide honest feedback, which helps you take the right steps to refine your business. If you strive to improve your product or customer experience, you can increase the efficacy of your brand.
Better Customer Reach
Now that people are spending an increased amount of time on the internet, your digital presence may help you reach your audience better, and they may gravitate towards your brand more and more. Your products must appeal to your audience, and if they do, customers place their trust in you, likely because of your digital presence. Many surveys suggest customers are likely to trust a brand that has a stable digital presence. So, if you are still reluctant, make sure to put effort into your digital marketing campaigns. Chances are, you will get to reap significant results.
Robust Returns
Taking a digital route may generate substantial returns. However, for your venture to work for you, you need to make sure you adapt to the right techniques and that all your strategies are in line.
Bottom Line
Taking a digital route is no walk in the park. It demands substantial investments, and your strategies should be no less than perfect if you wish for the outcomes to work in your favor. This can include a strong digital presence and increased investment in digital marketing. While this might require substantial investments, you may achieve more significant results if done right. The next time someone asks you to take a digital route for your entrepreneurial venture, strongly consider the benefits mentioned above!
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Our world has transformed quite a bit during this digital age. Many fields are continuously exploring new methods of production or communication, and there is no denying that we can now achieve almost any goal we set. However, the truth is that our lives have become fast-tracked, and keeping up with ever-changing needs can become slightly difficult. Fortunately, with digital innovations catering to us, there is a little question of whether we can succeed.
Let’s face it; establishing a brand’s digital presence is no walk in the park. You need to invest a substantial amount, and there are always reasons for your strategies to fail. However, it would be best if you start by understanding your brand. Ensure you have a strong working knowledge of the intricate details of your business and brand so you can continue to grow monumentally. The results may take you by surprise, and you will be astounded at how much your efforts can pay off.
If you have not figured already, your brand’s digital presence adds exponentially to your brand, and you should have it finely tuned. In reality, a digital company is the first impression most people will have of your brand, and it must be tailored to meet your goals and vision. The more tailored your digital presence, the better results you get from your target market.
Devise Your Strategies
Your strategies should be crisp, updated, and speak to your niche. Your strategy should help shape your brand in a way that can help you continually evolve and grow your business. The more you dive into the nitty-gritty and strive for a stable digital presence; your presence will be more refined. In short, now that brands are devising their strategies to allow them to achieve their objectives, a stable digital presence elevates the business. So, when you decide to refine your digital presence, ensure your strategies are designed to the best of your abilities.
Quality Content on Your Website
Whether the content you are putting on your website is for a new or continuing campaign, the quality of your content is of the utmost importance. From the language you use to the design or theme of your content, you must make sure nothing is left unconsidered. Similarly, the colors you decide to use should be relevant to your brand and can be used to enhance your content.
Every part of your digital presence should give an insight into your brand, and it should be nicely crafted. All in all, ensure the quality of your content is not compromised, or it can harm your brand.
Cater to Your Target Audience
The more you cater to your target audience, the more return you can see on your investment. In all honesty, you are not being careless with your strategies or your business, so your goal should be to attract your audience in a way that will keep them coming back.
Whether it is your website’s content or campaigns to promote your brand, every step you take must target your audience. In this way, you can effectively expand your market share. With a fine-tuned digital presence, you can maintain your target audience, and as a result, grow your brand.
Marketing Campaigns
While you are refining your digital presence, your brand’s marketing campaigns should be at the heart of it. Ensure all your campaigns reach your target audience and that they gravitate to your brand at an ever-increasing rate.
Likewise, you may consider researching different digital platforms. Using the most common platforms or those with large audiences increases the likelihood of your campaigns reaching more people. In short, you may find that your returns increase even with the smallest marketing investment.
Which Platform to Choose?
There are numerous platforms you can choose from to establish a digital presence. Each is beneficial in their respective ways and create opportunities if you utilize them correctly. However, ensure you use the ones that work the best for you and your brand. You can use as many platforms as you want to establish your digital presence. The truth is, the more you diversify your options, the more people you can reach, allowing you to move a step closer to your goals. As you weigh your strategies, make sure you prioritize the ones your target audience uses the most so that your campaigns reach them efficiently.
Bottom Line
Digitalization has taken us all by surprise. It is best to adapt to digital innovations and establish a digital presence so that you may grow your brand and your business.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Even knowledgeable and active networkers can see a slump in networking activities. There are many reasons you will find this happening such as a change in the industry, variations in the economic climate, world events, or holidays. Whatever the reason, it can make networking more complicated, and without some level of networking, you can find yourself struggling in business. Networking is vital for growth, market research, drumming up business, and recruiting high-level talent. It can also help you when you need vendors, suppliers, or advice.
Holidays, changes in the economic climate, or changes in the industry are reasons that it could be difficult or even impossible to network. However, regardless of the condition, you can rebound and grasp your networking pursuits. It is not as tough as it seems to get back to it after any of these conditions may stop you from networking.
Networking is the exchange of ideas, resources, and best practices to build you and your business. Successful networking is also about building strong relationships with others who can benefit you and your business while you can benefit them and their business. Networking has many advantages, including professional growth, job opportunities, business growth opportunities, and reliable resources. Networking simplifies everything from phone calls to text messaging to streaming videos online. Here are four ways you can successfully network yourself and your business.
Plan ahead
Take time to generate a networking plan that will work for you, whether you can do so actively or confined to your home. Identify when you can be most active, take advantage of those times, and use downtime to plan strategies when booming again. Planning ahead of time permits you to predict consequences better. For instance, summertime, holidays, or a new fiscal year can slow down networking or corporate progress. Find ways to be constructive during these times and identify ways you can keep moving you and your business and networking plans forward.
Stay active
No matter what is happening in the world or your industry, you have to network actively. Whether you are in a busy working environment or at home under a lockdown due to a pandemic being active in your networking will help ensure you stay in business or keep an income flowing. Networking used to be confined to in-person meetings or events. Many business people would often attend superficial events to network. There are multitudes of ways to connect and be an active networker with technology and social media.
Track progress
You must keep track of how you are doing when it comes to networking. After planning, you now need to execute that plan and keep track of your progress regarding the plan. Keep a journal or spreadsheets on everything you are doing, and ensure you have a great set of contacts saved to your phone, computer, and paper form, so you don’t lose them under any circumstances.
Your network and contacts are a vital part of your business’s success. So keeping your contacts and tracking your networking progress will help you know what you are doing well and where you need to do more.
Be adaptable
No matter what your strategy is, you have to remain adaptable to changes when it comes to networking. These changes could be your own issues in your personal or business life, or they could be changes outside of you that still affect your business. Those who can adapt and work through these issues will continue to network and build their business successfully.
You also have to adapt to the changes in technology and the industry in which you do business. Networking in the 1900s looks far different from networking in the 2000s. No matter the size of your business or your aspirations, you have to adapt to the differences as they reveal themselves.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
When you get a call from a debt collector, you are past the point where you can negotiate with the original creditor. Debt collectors are in the business of making a profit from your debt. They will have purchased the debt from your original creditor for pennies on the dollar. They will generally not allow you to negotiate with the original creditor because they no longer own the debt. Therefore, if you let a debt go to a debt collector before paying, chances are it will affect your credit score. Here are three tips for dealing with debt collectors.
Negotiate with the original creditor
Before your debt has a chance to go to a bill collector, you should call and attempt to negotiate with the original creditor. If you understand that they sell your debt for pennies on the dollar, you should also understand they will be willing to give you that same deal. They want to recover as much as possible of what you owe, so they will be willing to write off your debt for far less of an amount. Paying it off directly with the original creditor will also protect your credit score. While it will still show that you paid late, it will not affect your credit score as severely as if you wait to pay it until after it goes to the debt collector.
Get everything in writing
If your original creditor or a debt collector agrees upon conditions, the most important thing to do is to get it in writing. While most businesses and creditors automatically do this, it will be solely in their best interest from the perspective of terms. Therefore, you need to ensure the terms of the debt agreement are mutually beneficial.
To assist you with this, you should consider hiring a firm specializing in debt consolidation or elimination. These firms will specialize in terms that will be in your best interest. You also need to consider drafting your terms as agreed upon and sending a copy to the creditor so that you have recourse should the creditor break the agreement. Most debt collectors or original creditors will settle for up to 50% of the bill, sometimes even more when it comes to debt collectors who will still make a profit.
When setting up the terms, the most important thing is that you understand your rights and verify your debt. You also need to understand statutes if you are not going to be paying it all at once. Once you make a single payment, the debt collector starts the statute of limitations to take you to court to recover the debt. So if you cannot pay it all at once, make sure you are diligent about making the payments on time or early.
Don’t take their word for it
There are a lot of scams that are generated through phone calls about debt. You should verify the company before sending them a dime. First, call the original creditor. They should tell you who they gave the debt over to if they did. You may also find you can negotiate with the original creditor and save your credit score. You can also check your credit score. Many sites offer it for free as often as you need to check it without your credit consequences. The credit report will have the reporting company along with their address and phone number.
Conclusion
Of course, ideally, you should pay your debts and not wait to pay them until they go to a debt collector. However, life happens, and it can’t be avoided at times of financial strain. If you understand your rights, you can use these tips to benefit and keep the debt from destroying your credit score. Most importantly, you need to work at securing control of your debt as soon as possible to avoid further damage or future court proceedings.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
