Author: Complete Controller

The shopping experience has been jazzed up by introducing convenience and speed collectively through digitalization and online shopping. Over the past two years, online shopping has increased more than brick-and-mortar due to Covid-19, which resulted in massive digital transformation. In addition, the convenience involved in purchasing online has made consumers inclined to it even more than before, precisely due to the enhanced security that has swept out the skepticism and instilled confidence in the buyers, such as the refund policy.

Furthermore, the eCommerce industry is predicted to grow by 14.6% and 11.4% between 2022 and 2025, as mentioned by the statistics. But does this factor eliminate the occurrence of fraudulence such as credit card scams, phishing, hacking, identity theft, counterfeit products, and data breaches? The real question arises: How can you prevent these elements from happening? The answer is simple: equip yourself with adequate knowledge and employ a proactive approach to avoid this. This article will cover essential information to guard against possible danger while excitingly purchasing your favorite item. 

Purchase from Trusted and Authentic Sites

According to a recent survey in the U.S., studies revealed that 1 out of ten adults are trapped in scams caused by fake websites annually. This continues to grow due to technological advances. Regardless, do not despair, as numerous strategies exist to combat this fraud.

When you visit a site, look for its address bar thoughtfully; for instance, check for the URL and find S, such as HTTPS:// or any lock symbol. This precaution does not eliminate the possibility of a scam, but it enlightens the consumer regarding secured encryption. Other precautions include checking up on the social media presence, domain page, poor grammar, privacy policy, and, most importantly, running the website on a virus scan. I can guarantee these steps can guard against scams, but conduct your research on the brand before pursuing the order and information. 

Watch Out for Any Suspicious Emails

The revolution in the digital world has certainly facilitated online shopping but has also enabled hackers and scammers to become more astute and cleverer. You may never imagine their tricks and techniques; many individuals fall prey to scams. In addition, the lack of information leads to darkness and fraud. 

Now, hackers have adopted a new and prevalent method of accessing your information, such as sending emails asking for your account or further purchase information. Mind that authentic businesses and brands do not request sensitive information through emails. Upon receiving an email, avoid clicking on the link and delete the email immediately.

Make Use of Credit Cards

I want to share some speedy and wise advice about allocating a credit card solely for online transactions and shopping. Why? In case of a scam, you can immediately shut it down without facing any hazardous consequences. Furthermore, if you utilize a debit card for this purpose, you should know that it does not protect you as a credit card does.

Use a Stable Data Connection

What allows a hacker to access your data? A weak data connection! With time, security policies have become more reliable and advanced, ensuring your sensitive information is not breached. 

Thanks to the cyber security survey, we learned the importance of installing a stable and secured data connection that protects us from potential danger online.

Search for Feedback on the Brand

A moderate search concerning the feedback and review of the brand can provide you with better knowledge of whether to purchase from here or not. In contact with a frequent online shopper, upon asking what influences her to buy from a particular brand, she responded, I check reviews and look at the pictures uploaded by the buyers to go further with my decision. 

Go Over the Terms and Conditions

Every website has specific terms and conditions that provide customers with information and requirements on sales and purchases. As experts say, before buying the product, quickly review the terms and conditions and collect evidence for all the needs mentioned to have a record that can help in case of fraud. Also, by doing so, you can get hold of something unusual and drop the idea of buying from that brand. Multiple online consumers have rated this strategy as effective.

Conclusion

In conclusion, shopping online can be safe if you take some precautions:

1. Make sure you shop on a secure website by looking for HTTPS in the URL and a padlock icon.
2. Pay securely using a credit card or PayPal rather than a debit card.
3. If you have any concerns about a transaction, reach out to the website’s customer service department.

By following these tips, you can safely shop and enjoy your packages. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The tradition of giving Christmas gifts has been dramatically impacted in recent decades due to publicity from retailers. Previously, Christmas festivities consisted of giving away sweets or small trinkets, but now everything circles around expensive gifts.

Do not lose sight of the holiday season and time spent with good friends and family sharing holiday memories. The problem is that now we confuse having a good time or sharing with giving expensive gifts to everyone. However, the holidays can be financially stressful if there are insufficient funds to purchase everything on a wish list.

If you do not have enough money to buy expensive gifts, here are some tips for saving money and joyfully giving during the holiday season.

1. Use your skills

If you have a special skill or hobby, use it to your advantage, especially during these times of giving. For example, if you know how to knit, then you can give scarves. If you are a natural artist, give a handmade drawing, or if you are a talented pianist, then play a Christmas melody and dedicate it to someone.

2. Cook

Cooking is effortless today, especially when you can search for recipes on the internet or YouTube. You can bake your cookies and decorate them for Christmas. Or, if candy making or cookie decoration is not your preference, make dinner for your friends before Christmas. This is also an option if you are a guest at a Christmas dinner where you can contribute a dish.

3. Quality time

Even though the weather is unpredictable during Christmas, make every effort to spend time with loved ones. If you do not have much time to be with certain people, make it a priority to be mentally present when you are physically present. You can offer to help prepare dinner or make decorations when you are visiting. This is a great gift to parents when you no longer live at home.

4. Books

Books are a good option because it is only necessary to know the type of genre the person likes. Although books can be costly, you can search online for used books, visit flea markets, or shop at resale bookstores for a favorite author or genre.

5. Photo memories

Before social networks, having photos of relatives was a treasure. You do not need to print all the photos you have with your loved ones, but a better idea is to gather those old photos from their boxes and create an original album as a gift.

6. Gift exchange

Gift exchange is a great option when you do not have enough money to give a gift to each member. It is unnecessary to put a minimum or maximum limit on the exchange since you may not know the economic situation of others.

Exchanges do not require things to be acquired in stores because gifts can be creative. Use your skills and create your exchange gift. Take the necessary time to have options, acquire the material, and make your gift.

Other Ideas

Christmas gifts do not necessarily need to be packaged or wrapped. You can give surprises to your loved ones in many ways. You can vacation together at the beach later that year or provide them with gift certificates to amusement parks, nice restaurants, or a concert. Give a gift that provides a new experience or brings happiness. If so, you will feel at peace during the Christmas holiday.

Contributing to a gift with others also lessens your financial burden. You have two options for financial peace: either you save money from the start of the year for Christmas expenses or buy different gifts each month according to your budget. Always try to avoid overspending if you are spending money altogether. You can make a shopping list that suits your budget.

People have multiple memberships or paid accounts, like Netflix. If you wish to balance your Christmas expenses, you will need to avoid purchasing additional items, or you can share some expenses with a friend. This way will lighten your monthly financial burden so you can use the saved money during the holidays. It not only gives you financial relief but also gives you a chance to spend time together with your friends. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

How to get customers is one of the biggest concerns of every entrepreneur. The limit on how to get customers in companies that sell to other companies and those that sell to the final consumer are becoming more diffuse, and marketing experts know it. Let us look at the example of a company that sells beauty products. It can sell to barbershops, beauty salons, and aesthetic clinics and sell to people who want to use the products in their homes.

So, How Do We Develop Strategies to Get Wholesale Customers and Final Consumers?

The basis is to define and understand who those customers are who are (or could be) interested in what you offer and then adapt your message correctly so that you do not waste your efforts. You must separate people who come to you by mistake, interest, or need. Once you have a classification system of potential clients, you must adapt your strategy to each of them.

Let us go step by step:

How Do You Get Clients?

We often forget that those who make purchasing decisions in the wholesale or distribution companies are also people. Like a final consumer, the decision to buy depends greatly on how we make them feel something (in this case, confidence and security of a good investment).

So, my first recommendation is to get clients no matter what type of company you are selling to people, not forgetting that you are selling to human beings.

1. Define your business model

It seems silly, but the first thing you should be noticeably clear about is your business model. If you do not have it clear, I will help you quickly with these pictures:

Mark an X in the place where your company is located:

For example

Some companies sell shirts for large companies (B2B – business to business) and have a store to sell shirts to those who will use them (B2C – business to consumer). In the case of products and services, the best example is that of Google, which offers search services on the web and products such as cell phones, etc.

For example

Some companies sell physical products such as computers (physical products) and software for those computers (digital products). Do you have your business model ready? Well, then, let us get right into the matter.

2. How do you want to be seen?

Some books call it “brand positioning,” but in this case, you should only know how you want to differentiate yourself from your competitors.

And this has a reason: if you are a company that wants to be seen as synonymous with quality, prestige, and luxury, your clients and your strategies on how to get clients will be different if you are a company that wants to be seen as the cheapest and most accessible from the market.

Do You Need More Help?

I will show you an example of how a magazine can be positioned according to its type of audience:

You can take your own company and sector to create your positioning chart, like this one:

In this table of two (2) characteristics, you can define:

• Feature 1 (price)
• Feature 2 (quality)

Yes now. Let us go to the advice I promised you on how to get clients according to your type of company.

How to Get Customers to Your Business?

The best way to start is by answering this question:

Who do you sell to?

Before designing a strategy for getting clients, you need to know how they are.

In Miriam’s example, a girl who is looking for a boyfriend should know which boys are interested in her and who might be interested in her.

If you want to expand Miriam’s example, you can see the following video (Marketing, an easy explanation):

How do you do that?

I recommend choosing criteria to better classify the clients you think are more likely to buy.

These data should be helpful and general. For example, it is better to know what city/country they are in and how much money they are willing to spend.

In this case, the name does not tell you anything because your company does not sell only the people named Pedro and María. You will use this information later when you want to personalize your offer.

With these criteria, you can create a simple table to identify the possible combinations of clients that interest you. Now, to make things easier for you, I leave you with a graphic that summarizes in a general way how these customers are companies and individuals:

As you can see, end customers and intermediaries have different needs and priorities. So, to avoid wasting your energies, you must give them what each needs, or they will run to the next business.

I will give you some examples of how to get clients with all this information at hand.

How to Get Clients for B2C Businesses

Remember that most buying decisions are impulsive and depend on the emotions you make them feel.

You do not know if these customers will buy from you again, so you should make them feel they are part of something bigger. For example, Apple does not sell only phones; it sells the feeling that its users are updated and concerned about security and exclusivity (for example).

How to Get Clients for B2B Businesses

If your business model is based on how to get client companies, you should remember that many people intervene in the purchase decision. So, any action to get them should show them concrete benefits that help them determine if your business is a good investment for them. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Starting a customer internet business that brings services and products into the industry is risky. The first step for the startup is to prove their businesses work nationally, then after the national expansion, move towards international growth. Yet this method limits the business size and potential, most probably in a region like Europe, which is made up of different markets.

The first approach focuses on the local market audience, moving towards the international market and expanding your business globally.

Design for Geographical Scope by Having Some Strategically Relevant Market

Expanding your business internationally is more than localizing your business site to your native language. Choose your market strategically and invest appropriately in each. In the initial stage, target one market and utilize your resources according to their norms. After successfully expanding your business in one market, move towards other markets.

Research About the International Market

No doubt! Do your homework before moving towards a new market and selling your product in different markets. Try to learn about your new potential audience, what types of items they are interested in buying, and what buying behavior they contain. You can have your current customers’ data to know the history of local buyers or international—some of the tools available, like export.gov and U.S. Small Business Administration, to help you research.

Develop a fulfillment strategy

Come up with an order fulfillment plan. Fulfillment of international orders is far different from doing so locally. It would help to have a good connection with the suppliers in those countries you sell to simplify the process. This will reduce shipping time, which is the most irritating thing for online buyers. Considered a big giant in that industry, Alibaba is one of the biggest online suppliers and has trade partners in more than 200 countries.

Moreover, as part of the fulfillment process, you also have good connections to those countries’ local shipment providers with a substantial interested audience. Search for both online ad shipping providers, and you will find out which is more beneficial for you.

Market Competitive Price

The biggest challenge in the online business is pricing. You must set a competitive market price but also take profit from it. There is no significant difference between selling locally or internationally, but you must remember the market pricing area you are targeting to sell your products.

The primary point is to know the people of that area you are targeting and how much they value their money. For instance, spending $50 to buy online in the U.S. may be expected, but in Pakistan, it might contain a significant portion of income, so they might not be able to afford the product.

The central part of a successful business in the international business market is to set different pricing strategies region-wise. This may mean some products are sold out in some areas because it is not profitable.

Market Products for the Local Audience

Marketing for international sales has also been localized. You might be selling in areas where you may have buyers who don’t speak English. Even if you have a detailed list of product photos, many non-English customers will not buy those products because they can’t read them. That means you must provide additional foreign language support to customers to upsell the products. Some companies offer this service and have outstanding outcomes.

Handle Legal Needs

Once you establish your business internationally, you must obtain the proper documentation in different countries. You might have to get a business license for the focused countries or other documentation to complain legally. Moreover, it needs some research. Different countries have various requirements. Some tools like export.gov provide excellent information regarding legal issues while selling internationally.

Bottom Line

However, marketing your business in international marketing and selling your product online might be challenging; it is a huge business decision that is worth making. There are many opportunities, and success is not as complicated as you think by following the above steps, which will help your business expand globally and increase revenue. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

If you have come to a point where you need to pay a professional to prepare your tax return, choose your professional wisely. Even the IRS emphasizes that individuals who feel the need to hire a professional accountant must do so wisely.  

Legally, the taxpayers are held responsible for the details mentioned in their tax returns, even though some other individual has prepared them. This is why it is imperative to carefully choose when employing a firm or an individual to prepare your tax return obligations. Typically, most tax preparers are honest and qualified and deliver brilliant facilities to their clients.

Experience planning tax returns for businesses and consumers. At any rate, a secondary school diploma to meet the state’s accreditation or authorizing prerequisites.

Somebody who has experience planning charges furnishes your organization with an extraordinary resource. They have finished the state’s basic necessities for the position and know about assessment laws. You need an up-and-comer who is keen on proceeding with their instruction and who remains side by side with the most recent tax guidelines and codes. They may have finished conventional preparation through a junior college or another neighborhood program.

We have highlighted some pointers for one to remember and consider when interviewing and choosing a tax preparer:

Do a background check of the tax preparer’s qualifications since the new regulations have been issued; all tax preparers are required to get a PTIN (Preparer Tax Identification Number). Furthermore, you need to verify if, indeed, they do have a Preparer Tax Identification Number. You can do so by questioning if the tax preparer is associated with any professional institute and if they have attended educational classes.

Additionally, the IRS has phased in a test prerequisite to ensure that those individuals who are not attorneys, CPAs, or enrolled agents must meet the minimum ability requirements. Those who take the test and pass it will officially be Registered Tax Return Preparers.

Do a Background Check of the Tax Preparer’s History?

You need to perform a background check on your tax preparer’s history and see if anything questionable comes up. It could be that your potential tax preparer has some issues at Better Business Bureau. You must see and confirm licensure status and any punitive actions from the IRS Office.

Inquire About the Tax Preparer’s Service Fees

Avoid those tax preparers who form their service fee based on your refund percentage. Steers clear of those who state they can get you bigger refunds than other tax preparers. Furthermore, make sure that the refund that is due will be either placed into your account or personally sent to you. You should make sure of this.

Inquire Your Tax Preparer if Electronic Filing is Offered

 Any tax preparer who makes and documents above ten tax returns for their clients probably must be doing so electronically; if not, the clients themselves would have asked for paper tax returns to be filed.

Confirm if the Tax Preparer is Available and Accessible

You need to confirm and ensure that after your tax return has been recorded, you can still contact your tax preparer, just in case you have any questions that the preparer needs to answer.   

Deliver All Receipts and Records Required for the Preparation of Your Tax Return to Your Tax Preparer

Dependable and trustworthy tax preparers will wish to check your receipts and records. They will also ask you many questions to determine your total income amount. The tax preparer will also ask for your credentials for deductions, expenses, and other items. You should not hire a tax preparer who states they are ready to file your tax returns electronically before your Form W-2 is received. It is in contradiction to Internal Revenue Service e-file rules.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Agriculture has long been recognized as a major source of wealth, jobs, and economic growth for any nation, and Nigeria is no exception. Agriculture can be a very profitable business for both farmers and investors because the cash crops, food, and fruits are grown, as well as fish and snail farming and poultry farming will always generate a good profit because food is a vital commodity that people will never tire of.

You may, however, invest in the agricultural process and goods to make money without owning or visiting a farm. There are several reasons to invest in agriculture, one of which is the increased value of the sector and the fact that it is a low-risk venture with high income and flexible work hours.

Invest in a Farm

This is considered the most popular way to make money without buying a farm. You can invest in someone’s farm by providing the necessary capital and then profiting from it. Many online farms allow you to invest in a farm without being physically present. You may also invest in a farm by transferring a spare piece of land to someone with the time to help manage it for profit.

Exportation of Farm Produce

You can also make money on a farm by partnering with farmers to sell their products to other states and countries in need. Cocoa, Cotton, millet, maize, cowpea, and other farm products can be challenging to export but very profitable.

Selling of Farm Produce

Another way to make money from agriculture is to buy and distribute agricultural products in the majority to consumers. These products can be purchased directly at a lower price from the farm and marketed to retailers and clients at whatever price you want. You may function as a distributor or as a distributor of a company. In any case, you make sufficient money from the business.

Farmland Yield

Farmland investors profit from agriculture by harvesting crops and fruits. These crops are harvested either monthly or annually on farms. Farmers and investors benefit from this farmland yield because even if the farmer loses money, they can start again.

Packing and Storing of Farm Produce

If you know how to package food in a way that appeals to customers, this is another good way to earn money without owning a farm. A well-designed and packaged product is more appealing to the eye. Packaging and storing farm produce is a perfect way to make money from agriculture.

Farm Transportation

Transportation is a major issue for farmers, especially those who operate on a small scale. A lack of transportation may hamper a farmer’s ability to bring farm products into the market. Farm transportation is needed to alleviate this burden because it facilitates the movement of goods. Purchasing a fleet of trucks and collaborating with farmers will increase transportation. Farmers will make money if they have access to transportation.

Teaching Farming Classes

If you are a farmer with confidence in your abilities, you can share your experience with young farmers willing to pay for your lessons. You might want to start an immersive online farming class. This is a fantastic choice for older, seasoned farmers searching for a way to retire. You can also launch your online tutorial about farming as a young farmer if you are experienced and can impart information. On the other hand, this can be very lucrative for farmers who want to do more than work in the field and pass on their experience to the next generation of farmers.

Agronomy Consultancy

Agronomy provides farmers with study context information. They aid in supplementing conventional farming expertise with modern technology and tools to increase yields and deliver tastier and healthier farm produce. You can make money in agriculture by providing crop and investment advice to farmers. Consultants in agronomy are still in high demand.

Bottom Line

As the world keeps changing, you can make money from agriculture without buying a farm or even being present physically on the farm. Online agriculture is also possible from the comfort of your home, and all you need to do is spend your money on farmers who can do their job and make a profit at the end of the agricultural season. Farming can never be out of season, in reality.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Digital marketing is becoming increasingly present in a company’s life. Facing competition and meeting new consumer expectations is challenging if a company has not started its digital transformation.

Whether talking about natural or paid referencing, presence on social networks, e-mailing, or the development of mobile applications, companies today know that they must bet on digital marketing.

However, it is still difficult for some to understand the real challenges of digital marketing and especially to measure its impact when implemented. We invite you to learn more about what e-marketing can bring to a company today and understand which axes must be monitored to measure its effects.

The Role of Digital Marketing

To understand the role and challenges of digital marketing or e-marketing, you must first understand what it encompasses. Too often restricted to the Internet, digital marketing concerns all digital technologies: computers, tablets, smartphones, video games, interactive terminals, etc.

Digital marketing comprises many sub-categories, each with its specificities and its fields of application. When we talk about natural or paid referencing, we refer, for example, to a site’s editorial content, which will be devoted to mobile applications.

Although truly diverse, each category of digital marketing aims to:

• Improve brand visibility and traffic.
• Improve the image and the reputation of a brand.
• To increase its turnover.

Thus, Many companies have understood the major digital transition issues in their marketing strategy: presence on social networks, content creation, web analysis, etc. Many tools now make it easy to implement effective digital marketing strategies.

If he does not want to train himself, he can call on experts in this field: web writers, community managers, data scientists, etc.

A Difficult Impact on Understanding and Measure

But then, is it possible to measure the impact of digital marketing? Can the effects of a web marketing strategy be monitored and measured? Is it possible to discern which strategies work and which ones deserve improvement?

According to a study, a large majority of the companies surveyed say they cannot successfully measure the impact of digital marketing on sales. The field of social networks comes first among the various parameters that are difficult to control. Only the e-mailing campaigns seem to be a little better managed.

Many reasons explain this difficulty in measuring the impact of e-marketing and digital activity:

• Difficulty following the customer’s journey through various digital channels
• Lack of resources and data necessary for analysis
• Lack of skills

This lack of control is often explained by a lack of means put in place. If a marketing strategy is born within a company, you must realize that surrounding yourself with professionals in this field is a real asset or a vital element. Indeed, to ensure the success of marketing, you have to put all the chances on your side.

Suppose specific tools offer analyses to better understand the visitor’s behavior. In that case, they very often deserve certain skills to decipher the results and discern the strong and weak points. Fortunately, there are solutions: the data scientist or data analyst.

The objective of these experts is to give meaning to the various data resulting from the analyses to help the company make strategic decisions. They are notably responsible for designing models and algorithms to collect and process traffic-related data and ultimately be able to run an effective digital campaign.

Thanks to their skills, their analysis, and their professional efficiency, they will be able to identify the following:

• Purchasing or consumption trends
• Develop a typical customer profile
• Determine customer expectations

Digital marketing affects people’s interactions related to work, habits, and purchases. It has a profound impact on traditional marketing ways.

Thus, digital marketing can considerably impact a business by increasing its visibility, changing its number of customers, and increasing its turnover. However, monitoring and control are necessary to maximize its effectiveness.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Risk is everywhere. Some people take steps to safeguard themselves and handle the risk, while others rely on luck.

The same rings true when it comes to securing wealth for the future. Some investors’ concern lies firmly in returns and how steadily they can grow their money. Others defend themselves against the certainty of a bear market or correction by utilizing different risk management techniques.

The warning doesn’t mean they are paralyzed with fear, stuffing cash under the bed, or sticking just to the safest investment they can find. The reason for investment risk management is to make sure losses never exceed a sponsor’s or an investor’s practical limits.

Let’s talk about the past year, 2020, which was the worst for our personal lives because of the pandemic and chaos. Even in this health crisis, the economy remained stable. Investors made a good profit in 2020 as the market recorded the highest profit in mid-2020. Still, we can’t say anything about 2021’s economic conditions. So, have you invested in something? Do you have anything to secure your future? Are you prepared for any financial crisis? So, invest your money in a risk-free business; here are some risk-free investments discussed for the future.

It is regarding understanding the level of risk a person is comfortable building and taking an investment portfolio with the right investments to accomplish their goals.

These factors generally measure the risk tolerance of an investor:

Need

How much money will be made from those investments until the investor makes a profit? An investor relying heavily on investments might be faced with a careful balancing act between taking too much risk and not taking enough.

Risk capacity

How much could the investor have money to lose without affecting its real financial security? Risk capacity can change based on personal financial goals, age, and the investor’s timeline for accomplishing those goals.

Emotions

How badly does the investor react to bad news (with panic and fear, control and clarity?), and how will these sentiments affect investment decisions? Unfortunately, it will not be easy to guess until it occurs.

Why is risk management critical before investing in any business? Here are some strategies discussed on how to manage risk in their portfolio.

Investing Consistently

Those investors searching for a quick return choose the right stock and pick the right time to sell everything. Using a dollar-cost averaging strategy is changed. It is all regarding discipline, patience, and searching for the long term. It could also assist investors in keeping emotions and reactions out of this process.

With dollar-cost averaging, donate the exact cost at regular breaks(generally once or twice a month) to an investment account. When the market breaks down, the money purchases more stocks or shares. When the market becomes stable, sell those rather than buy in a stable market position.

Because the market usually increases over time, investors who want to keep their hands off the stash may get it from a money market account or savings account.

 Some investors invest their money or hand over the cash and don’t care where their money is put. But wisely choosing the organizations represented in a portfolio, conceding for those with constant growth over time, can help strengthen this strategy.

Maintain a Maximum Loss Plan

A maximum loss plan is a method an investor can use to maintain their asset allocation cautiously. It is designed to prevent investors from making bad decisions based on their concerns about the market’s movements.

 It gives investors some grip on “maximum drawdown,” a measurement of failure from an asset’s peak worth to its lowest point in a period of time. It could be utilized to assess portfolio risk.

This tech quite analyses a personal extreme loss limit. It uses that amount to determine suitable asset allocation. Still, that asset allocation will not surely be a good fit for anyone else. It is not a one-size-fits-all plan.

Lowering portfolio volatility:

One of the simplest ways to reduce a portfolio’s volatility is to allocate a percentage to cash equivalents and cash.

This might prevent an investor from selling all other assets in times of need ( which might result in a loss if the market is unstable or down).

The amount of money to hold might vary depending on an investor’s goals and timeline. If too much money is kept in cash for the long run, it might not earn much to keep up with the rise.

Bottom Line

Everyone wants a peaceful life. Nothing is more relaxed than investing money in some business, sitting back, and enjoying the perks and benefits. For that, you have to invest in a risk-free business. To do so, you must research and follow the above suggestions before investing.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

To begin with, Corporate Governance may influence information asymmetry between the company’s owners and investors. In this research, the following two questions will be paramount to assigning a concrete scope to the overall objective. The first question is, by adopting IFRS in our financial reporting, to what extent will the magnitude of corporate governance impart asymmetry in financial statements/reporting between companies and stakeholders? This leads to the second question: How much value is added regarding returns to the shareholder by aligning the scope of Corporate Governance and IFRS?

Before 1970, a specific type of international financial reporting method appeared as one of the preferred standards worldwide. International Financial Reporting Standards (IFRS), as published by the International Accounting Standards Board (IASB), have been implemented in more than ninety countries; however, major countries like the USA, Japan, India, and the GCC region have not provided their concurrence, but they state that the adoption is in the pipeline.

The IFRS adoption rate is very low when comparing the US region with developed European countries. GAAP principally influences IFRS; European countries that went through the process of colonization by the United Kingdom are more prone to adopting IFRS.

In a pacified way, the acceleration rate of publicly listed corporations, shareholders, and investors adopting IFRS is weak in strengthening the market capitalization growth. Their main concern was that financial reporting and financial statements lacked transparency, accountability, fairness, and independent decision-making.

To put it crudely, the non-implementation of IFRS led to engineered financial reporting in the US, which witnessed massive financial frauds and corruption. Various companies and auditing firms operating in the country could face severe repercussions, where the bourse market will be accessible to foreign investment. This poses a big doubt on the mechanism of Corporate Governance and Audit Quality, administered in the organization operating in the US, and the upheaval of terrorism funding through reputable corporations.

The abovementioned issues will motivate the regulators to adopt IFRS to enhance the scope of Corporate Governance and Audit Quality (transparency, accountability, credibility, and fairness) for full disclosure and transparency.

However, with the emphasis on Audit Quality and Corporate Governance in the US, the shareholders will be comfortable making educated investment decisions due to the implementation of IFRS. With this approach, financial reporting and the financial statement will ensure disclosures and complete transparency.

The looming dilemma that is shadowing the US region is the tortoise-paced adoption of IFRS, which is leading to ineffective corporate governance and a low level of audit quality. The imprecise and inferior quality of financial reporting to the owners, regulators, and the masses has corroded the echelon of confidence of all relevant stakeholders just because they could not implement IFRS in due time.

In the last decade, organizations have forfeited and faced capital inadequacy due to weak Corporate Governance. All the factors mentioned earlier can be ascribed to inefficient Corporate Governance, overlooking ethical considerations, which preceded an increase in fraud, and mishandling insider trading, which will affect overall financial reporting.

Various studies have been conducted to circumvent the topic, but when it comes to applying the concept in the US region, there is not enough empirical research available. This article will rationalize the relationship between Corporate Governance and Audit Quality. Both the scenarios, i.e., pre- and post-adoption of IFRS, will be gauged to witness if the aim of enhancing financial transparency was achieved through Corporate Governance and Audit Quality. Hence, this research will be willing to bridge this gap.

Firms operating in the US are enhancing their financial reporting and accounting practices as the region ventures into accounting standards that reduce financial information asymmetry, fortify transparency, and reduce misleading accounting practices and fraudulent activities. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The most preferred document to gauge the firm’s financial health is the financial statement and audited report. The statement comprises an audited report stating whether the statements, figures, and record keeping are qualified or unqualified.

The balance sheet portrays the financial position at that particular date. Its main components are current assets, current liabilities, non-current assets, fixed assets, non-current liabilities, long-term liabilities, and equity (which primarily comprises capital, retained earnings, and long-term reserves).

The second statement is the profit and loss statement, also called an income statement, which depicts the revenue and loss position for a specific period. This statement has various heads, such as sales, cost of goods sold, depreciation, financial expense, and other items. It gauges the operational efficacy, net profitability, and the earnings per share.

The third and perhaps the most important statement is the cash flow statement. This statement is divided into three major components: Cash Flow from Operating Activities, Cash Flow from Investing Activities, and Cash Flow from Financing Activities.

To manage the firm’s cash flow statement effectively, the finance managers adopt their own unique and preferred methodologies for better management. At first, the entire amount of net profit is picked up from the income statement, and non-cash items (such as depreciation and amortization) are plowed back into the opening figure of the cash flow statement.

Finance managers view the cash flow statement (for management’s ease) differently to simplify it. They categorize it mainly into two main domains: “Needs and Sources.” Sources are the managed funds the company generates through operations and working capital sources or acquiring funds from outside the firm. Needs are requirements that are funded through external sources.

To manage cash flow efficiently, the statement is further divided into two slots: short-term (also known as operating sources and operational needs) and long-term (non-operating sources and non-operating needs).

Figures extracted into operating sources are then filtered through operating needs to determine a net cash flow position from working capital activities. This figure shows how much cash the firm has generated from its primary operations. The figure also foretells the position of working capital requirements or not. If the figure is negative, it implies that the inflows are less than the firm’s outflows and the company requires additional funds to meet its working capital requirements. Upon seeing the picture of the figure, the business is in an able position to make an educated decision about securing any additional financing requirement or not. Naturally, the company will not decide to affect its liquidity and gearing ratio. It will also help the business analysis and determine that there is no mismatch in the balance sheet. If such an incident does occur, the business can go into balance sheet restructuring and improve its financial position in the eyes of the shareholders and investors.

Non-Operating Sources and Non-Operating Needs tell if the company is experiencing any stress on its cash flow due to capital expenditures or unnecessary dividend payouts.

Cash flow management, in essence, represents the proper financial health of the picture as opposed to an income statement (where depreciation and amortization are expensed out). Non-cash items are added to the cash flow statement to get a precise net cash flow amount. Furthermore, all liabilities and expenses that are provisioned but not paid out (such as the current portion of long-term debt or financial leases) are added back.

The primary business agenda is to make a profit and generate revenue. Even if the income statement reveals a healthy profit for the business, due to specific accounting methodologies and deferment entries), the cash flow management will depict the proper policies the company complies with.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.