Best Accounting Websites for Startups

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen


Discover the 10 Best Accounting Websites for Startups Today!

Sixty percent of startup founders admit they lose sleep over cash flow visibility. I know because I’ve been there myself—juggling investor expectations while trying to make sense of spreadsheets that simply can’t scale with your business. According to recent data from accounting firm websites on cash-flow visibility, this problem continues to plague businesses of all sizes, but hits startups particularly hard.

But here’s the truth: your accounting tools can do more than balance books. They can power strategic decisions, automation, and even survival. As the founder of Complete Controller, I’ve spent over a decade helping high-growth startups align their financial systems with their forward momentum. The right accounting website isn’t just a tool—it’s a competitive advantage.

The global accounting software market is expected to grow from $18.4 billion in 2024 to $20.18 billion in 2025, with a compound annual growth rate (CAGR) of 9.7%. This growth reflects how critical these tools have become for businesses trying to scale efficiently.

In this post, I’ll share the 10 best accounting websites that actually move the needle for startups—real tools, real results, and zero fluff. Download A Free Financial Toolkit

Key Takeaways

  • Compare 10 battle-tested accounting websites—from Brex’s spend controls to NetSuite’s audit-grade ERP
  • Learn how founders regained ROI clarity with Fuelfinance, Mercury, and more
  • Avoid flashy features that can trigger compliance exposure during due diligence
  • Understand when a free tool becomes an expensive bottleneck
  • Follow our 3-phase accounting implementation roadmap customized for startup funding rounds

The Startup Accounting Landscape: What’s Changed in 2025

Startups in 2025 don’t just need good accounting—they need financial systems that scale with remote teams, multi-country payrolls, and fast investor updates. The accounting software market has seen rapid growth in recent years, driven by cloud-based solutions and the need for more advanced analytics and reporting.

Here’s what I’ve learned navigating this shift:

Real-time collaboration is non-negotiable

Cloud accounting software is used by 67% of accountants to enhance business performance. Tools like Campfire now seamlessly integrate FP&A workflows into Slack, replacing scattered spreadsheets and endless email chains.

Proactive burn rate alerts are essential

Fuelfinance gives startups trigger-based warnings that prevent runway surprises. This shift from reactive to proactive financial management has saved countless startups from cash flow crises.

Regulatory exposure grows fast

Mercury launched tools that auto-flag international tax reporting gaps before they become tax bills. This is critical as 64% of business owners conduct bookkeeping for their company themselves, often missing key compliance requirements. Getting state tax guidance for online accounting services is more important than ever with distributed teams.

Founder Insight: “We onboarded Brex during our $2M raise. Within weeks, their approval workflows and expense controls saved my team 20 hours a month on fraud checks alone. That was dollar-saving automation we couldn’t ignore.”

10 Accounting Websites Revolutionizing Startup Finance

Brex – The all-in-one spend platform

  • Key Feature: Smart, rules-based spend approval workflows integrate directly with QuickBooks.
  • Case Study: A global DTC brand reduced cross-border transaction fees by 15% using Brex’s FX-optimized cards.

Fuelfinance – Your fractional CFO

  • Key Feature: Advanced LTV/CAC modeling and cash runway forecasting with scenario testing.
  • Pro Tip: Sync with Xero for daily data pulls and predictive dashboards.

Mercury – Banking meets accounting

  • Hidden Gem: Auto-generated, investor-ready cashflow and income statements.
  • Cost Alert: While the base platform is free, scaling features like multi-entity support can cross $50/month.

QuickBooks Online

  • Strength: Reliable bookkeeping with ecosystem plug-ins for AR/AP and payroll.
  • Drawback: Scalability becomes an issue beyond $5M in revenue—consider exporting when you hit friction.

NetSuite for startups

  • Power Feature: True accounting ERP depth—real-time P&Ls, custom reporting, role-based access.
  • Investment: Starts near $30K/year. Worth it for teams with complex compliance and multiple business units.

Sage Intacct

  • Highlight: Built-in Avalara integration for fast tax compliance resolution across states.
  • Bonus: A hidden asset for subscription startups managing deferred revenue recognition.

Campfire

  • Innovation: Threaded accounting comments—eliminates back-and-forth email cycles.
  • Benefit: Ideal for remote-first teams managing joint financial approvals.

Causal

  • Strength: Excel-like modeling in the browser, built for financial planning without formulas.
  • Best Use Case: Scenario planning pre-fundraise.

LivePlan

  • Use It For: MVP-friendly business forecasting tied to real data.
  • Downside: Fewer integrations, more focused on operational planning than detailed accounting.

Puzzle

  • Newcomer Alert: Bookkeeping reimagined for SaaS—automatically tags, syncs, and reconciles.
  • Killer Feature: Real-time metrics like MRR and CAC on your dashboard.

Bonus: Complete Controller

  • Our Edge: Human-led, cloud-based back offices tailored for growth-stage companies.
  • Standout: Fully managed solutions customized across funding phases—more than software, it’s architecture with custom accounting solutions online. LastPass – Family or Org Password Vault

The Compliance Pitfalls Most Startups Miss

Audit trails that won’t fail you

  • Real Risk: One startup client paid a $200,000 penalty from improper QuickBooks user access. These historical compliance issues continue to plague unprepared companies. You need bookkeeping websites that safeguard compliance.
  • Fix: Platforms like NetSuite offer granular, role-based access and audit history controls.

Tax Nexus traps you didn’t see coming

  • Common Case: SaaS with remote employees gets surprise tax bills in three new states.
  • Solution: Sage’s Avalara integration maps operations to nexus thresholds automatically.

Implementation Roadmap: From Seed to Series C

Phase 1 – Pre-revenue ($0–$500K)

  • Stack: Wave for bookkeeping, spreadsheets for forecasts. Check out other user-friendly accounting platforms for startups that can help you build a solid foundation.
  • Trap to Avoid: Building custom dashboards before achieving product-market fit

Phase 2 – Scaling ($500K–$5M)

  • Stack: QuickBooks + Fuelfinance + Stripe
  • Pro Tip: Automate receivables and payables now so they don’t block growth later

Phase 3 – Enterprise ($5M+)

  • Stack: NetSuite ERP, Sage, or Complete Controller’s full-stack architecture
  • ROI Reality: Expect ~$30K/year, but gain exact monthly P&Ls and peace during investor due diligence

Founder Stories: Accounting Tools That Made or Broke

Case study: E-commerce startup’s near-death experience

  • Problem: 45-day close cycles due to manual Shopify and QuickBooks reconciliations
  • Fix: Bench.co cleaned three years of backlog accounting with their AI tools and human bookkeepers
  • Read It: Bench Case Study – “From Chaos to Clarity in 90 Days” (2024)

Future-Proofing Your Accounting Stack

AI features you can’t ignore

AI features in accounting tools can flag anomalies and track cash flow automatically, saving countless hours and preventing costly mistakes.

  • Brex: Expense reporting that flags anomalies before you see the charge
  • Fuelfinance: Tracks cash flow forecast vs. actuals automatically

The API economy is your edge

  • Stack Example: Stripe → QuickBooks → Tableau. Sync revenue, accounting, and dashboards automatically
  • Safety First: Any connector you use should be SOC2-compliant as outlined in CPA websites outlining SOC 2 requirements. Make no exceptions.

Conclusion

If your accounting site feels like raw math and duct tape, it’s time for a rethink. Your financial back end is more than books—it’s an operations engine that can either propel your growth or hold you back.

Choose your stack based on your burn rate, compliance needs, and the clarity your team needs to lead. And when your reporting starts taking longer than product sprints, Complete Controller is here to help.

Your startup’s financial health is too important to leave to chance. With the right accounting website, you’ll gain visibility, control, and the freedom to focus on what you do best—building your business.

Let’s architect your financial stack – Schedule a Consultation with Complete Controller ADP. Payroll – HR – Benefits

FAQ

What’s the #1 mistake startups make with accounting websites?

Overbuying features you don’t need yet. Tools should match your current operations, not fuel feature creep. Start simple and add complexity only when your business demands it.

Can free accounting websites handle series B financing?

Unlikely. Investor audits at series B and beyond demand traceability and sophisticated reporting capabilities. NetSuite or Complete Controller’s managed services provide the depth you’ll need.

How do I know if my accounting website is secure?

Look for SOC2 certification and multi-user role control. These are non-negotiable for protecting financial data. Also check for encryption standards and regular security audits.

What’s better – all-in-one or best-of-breed tools?

For most startups, a strategic combination works best. Consider Brex for spend management, Fuelfinance for financial modeling, and QuickBooks for general ledger. Each tool excels in its specialty.

When should I bring in a service like Complete Controller?

It’s time when you notice financial close cycles stretching beyond a week or when reports start losing accuracy. Don’t wait for an investor or auditor to point out problems – by then, it’s often both expensive and urgent to fix.

Sources

  • AICPA. (2025). SOC 2 Report Overview and Requirements. https://us.aicpa.org/interestareas/frc/assuranceadvisoryservices/soc2report
  • Bench Accounting. (2024). Case Study: E-commerce Turnaround. https://bench.co/case-studies
  • Brex. (2025). Spend Management for Scaling Startups. Brex Blog. https://www.brex.com/blog
  • Complete Controller. (2025). SaaS Accounting Architecture. Internal Data.
  • Fuelfinance. (2024). Startup Financial Modeling Guide. Fuelfinance.me
  • LLCBuddy. (2025). Investment Accounting Software Statistics 2025.
  • Mercury. (2025). Global Payroll Compliance. Mercury.com
  • SBA. (2025). Remote Employees and State Taxes Guide. https://www.sba.gov/blog/if-you-have-remote-employees-what-should-you-know-about-state-taxes
  • Statista. (2025). Bookkeeping Activities Among Small and Medium-Sized Enterprises (SMEs) in the United States. https://www.statista.com/statistics/1076711/us-small-businesses-cash-flow-problems/
  • The Business Research Company. (2025). Accounting Software Market Size, Share And Trends Report 2025.
Complete Controller. America’s Bookkeeping Experts About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Cubicle to Cloud virtual business

Work-Life Balance in Business

You can often become so obsessed with your work that you completely forget that your health is more important than anything else. Maintaining a balanced life while moving forward with your career endeavors may seem too complicated, but you need to organize yourself better and list your priorities.

Obtaining the perfect balance between personal life and work is not impossible. Keeping a business afloat is complicated and requires effort, perseverance, and sacrifices. However, focusing only on work can have some severe consequences. Complete Controller. America’s Bookkeeping Experts

Most of the consequences of ignoring work and personal balance are in your personal life, as the possibility of job loss can be a driver to sacrifice it. Demanding bosses, work schedules, and other business factors can make it easier to let things go in your personal life even though you care about it. Here are six ways to maintain a work and personal life balance successfully.

One Thing at a Time

Most people think multitasking is a positive attribute that makes you feel productive and efficient. Management, owners, and employees want to be as productive as possible throughout the workday and week. However, multitasking is often counterproductive or less efficient.

It is best to go one step at a time when it comes to specific objectives and goals in the medium and short term. Rushing and attempting to double up tasks more often generates stress and may cause mistakes that will take more time to correct. Download A Free Financial Toolkit

Time Management

If you know how to manage and organize your time appropriately, you will stress, make mistakes, and waste your time. Creating a list of priorities is good for managing time in your work and personal life. It can be weekly, biweekly, or monthly to guide you through necessary tasks.

The idea is that you organize all the tasks that are strictly necessary for a period that is not too exaggerated, then incorporate those that serve to decay, always leaving time to rest between one thing and another, and of course, making sure you have 8 hours of sleep and one or two days to do some recreational activity.

Relax

When you have time off, you should use that time to recharge and relax. At the same time, you may need to use some of your free time to take care of errands and household tasks. You also need to make sure you spend some of it relaxing and unwinding.

Be Supportive of Co-Workers and Employees

Understandably, you want everything to be done well, but you cannot forget that your co-workers and employees are human and deserve to be treated well. They may occasionally make mistakes or accomplish tasks at a different pace. However, they still need to be treated with respect. CorpNet. Start A New Business Now

Be supportive and understand that goals and tasks are met by reasonable deadlines as accurately as possible. If there are mistakes or problems, don’t stop the support and understanding and look for solutions.

Do not Ignore your Personal Needs

If you feel bad emotionally, have some physical pain, or have any illness, seek out a professional, follow their instructions, and rest as much as necessary. You mustn’t detract from the things that really should be maintained as number one in your priorities: yourself and your mental, emotional, and physical health.

Have a Positive Attitude

While you may have challenges, you should always maintain a positive attitude in your work and personal life. Most people don’t realize that a positive outlook on life and work can make both run smoothly. A positive attitude is also contagious and can improve the work and personal living balance.

Cubicle to Cloud virtual business About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. LastPass – Family or Org Password Vault

Tactical & Strategic Level Budgeting

A budget is a critical component of business planning that is supposed to assist the organization in transforming its strategy into action. Unfortunately, over 60% of businesses do not link their planned strategy to their budget.

Budgeting is a strategic implementation of a business plan. To achieve the goals in a business’s plan, you will require an evaluated roadmap of the business ideas that set indicators and measures of performance. You can make changes later to ensure you arrive at the desired conclusion. LastPass – Family or Org Password Vault

Tactical or strategic budgeting is an intense kind of financial planning, and many organizations utilize tactical budgeting to determine where to assign financial resources and capital to achieve optimal profits. Here is a guide to assess budget management with every passing step.  

Step 1- Getting Started

 Before considering anything else, you must get a crystal-clear picture of your finances. Combine every past financial statement to determine the current savings, investment, and debt payments. When you get an estimate of the monthly revenue and expenditures, and your expenditure exceeds your income, you will have to pay special attention to the further steps.

Step 2- Examine the Expenses

There are two basic kinds of expenses: variable and fixed. Fixed expenses involve a mortgage, rent, and payroll, and these expenses generally stay at a fixed ratio. However, variable expenses instantly change. For instance, variable expense involves marketing campaigns. You must determine both categories of expenditures carefully and consider if they can be eliminated or reduced altogether. ADP. Payroll – HR – Benefits

Step 3- Set Up Long-Term and Short-Term Goals

A huge part of tactical planning includes strategic planning. You must decide how to use your money. Do you have to pay down debts? Are you planning to expand your business anytime soon? Does your business involve product manufacturing & if so, does it fluctuate directly with inflation? Consider all the details and note down various short-term and long-term goals. These ideas will determine your next move.

Step 4- Manage Your Expenses Accordingly

Re-evaluate your expenses and consider the things to eliminate that you do not need. This might include business dinners, employee amenities, and other luxury expenditures. You can also diminish your spending by switching insurance policies, searching for a cheaper internet provider, refinancing debts, and availing yourself of the benefits of tiny things like virtual billing and various programs designed for lower expenses.

Step 5- Clear the Debts

After managing your expenses, you might be left with excess cash that can be further utilized to clear out the debts. Clearing debts on time will always be more beneficial because having constant debt is quite expensive as the interest rate keeps increasing. A handful of debts are interest-free, and the more interest rate you pay, the more that debt will cost you in the long run. Download A Free Financial Toolkit

Step 6- Assign Extra Money

If you are debt-free or have an ambition separate from paying down the debt, such as saving for a new product or an expansion of your business services, you will and must decide the way to assign extra income you make over the coming months. You can invest it somewhere or else save it for future purposes. Whatever decision you make, take time to evaluate all the present options and consider the potential consequences of your actions.

Step 7- Get Everyone on Board

Although many businesses have a person who oversees all the finances individually, budgeting tends to work when everyone stays on the same page. When every employee is aware of both short-term and long-term goals, the arguments get fewer, and the discussions get more productive. If you are the accountant or handle the finance department, consider sharing the burden and getting others included so you can approach the desired goals efficiently and rapidly.

All the above elements are the root of aligning tactical and strategic planning to the budgeting procedure. The strategies approach the goals, while the budget is used to implement the plan into practical action. To achieve the desired goals, a businessman must keep strategy and budget on the same page. CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

User Reviews & Their Benefits

Easy access to sites has radically changed how people shop for almost everything.

Choosing from cell phones to dental services is rare without researching and reading different online reviews mindlessly. In 2016, 90% of buyers went through one online study before visiting the business.

More significantly, 94% of online customers reported that a bad review had convinced them to avoid visiting a site or business. Complete Controller. America’s Bookkeeping Experts

This data means that your market, having an excellent online existence, provides you with different vital benefits. That is why it is becoming a significant part of branding. Understand why you need online reviews to optimize your client experience and help build an excellent online footprint.

 The social proof stats ratings and reviews help customers shortcut their search and make decisions faster and more confidently than earlier. A good status is one of the more influential resources a business has. Those good reviews and five stars can help influence potential customers to purchase from you.

Good status can do much for the company. Here are some reasons why reviews give benefit to the business.

Positive Reviews Build Trust with Potential Customers

Almost 9 out of 10 customers determine whether they can trust the business after going through some reviews. But do not stop with just the thoughts. Receiving online reviews should be a suitable procedure for your company. It must be built into your follow-up sales processes and selling. Ask your client for a review when they are at their happiest instant in the purchasing process. Cubicle to Cloud virtual business

Did they purchase a brand-new vehicle and have the keys to their shiny new vehicle in their hands? Request to take a snap of them in front of their new car to post on your social media platform and request for a review or star before driving off. Did your client only have a calming massage that made them feel wonderful? Request for a review or star as you are looking for them out. If you sell an item such as a hearing device, wait for a proper measure of time for your new patient to utilize their hearing aids and then send them or email them a message thanking them on behalf of your business and providing them direct contentions to a few of your review site listings that they can leave reviews or feedback. 

You can never attain too many reviews. Remember, just like other marketing strategies or SEO. Your competitor will make an effort and one-up you. They are always trying to get one or more feedback or reviews. Then you keep going! Push forward.

According to the research, 8 out of 10 customers trust online reviews as a personal recommendation. What does that mean to you? If you think having a private one-on-one referral is good, only think about how much power and leverage you will have when you get thousands or millions of people going through those online reviews or referrals. The emphasis is endless. CorpNet. Start A New Business Now

Rank Your Business Higher on the Search Engine Results

Ratings and reviews help organizations rank at the top of search engines. In two current studies, The Local SEO Guide and Moz display the raking aspects influencing local search ranking. The research results as online reviews help a website rank at the top of local Google 3-pack and organic local search outcomes.

If your national business desires to rank at the top in a Google search engine, having reviews and stars is the fifth top ranking factor for attaining a business listed on the Google search engine. So, if you want to rank higher in Google’s search engine, start having those reviews.

 Customer Feedback Can Help to Improve Your Business

Both good and bad reviews can help you advance your business. For example, do you have some bad reviews online? If yes, then go through with the reviewer’s point of view. Is there some general issue with a product that you evaluate? Do you have workers who reliably have mentioned lousy reviews? If so, you might want to spend more time training him. Bad feedback must have a positive side because those bad reviews might uncover a business problem, worker problem, or process that would have gone unnoticed.

Bottom Line

Users’ reviews play an essential role in bringing credibility to your business. Try that your customer gives thoughts when they buy products from your company, which positively impacts the audience’s mind.

Download A Free Financial Toolkit About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. ADP. Payroll – HR – Benefits

Next in Social Media Marketing

It is easy and clear that most people spend more of their days on social media.

Social media has become an essential aspect of people’s everyday lives. Some people are so hooked that they first want to update their social media feeds when they wake up.

In the expectation of engaging with their clients, advertisers, and companies flock to social networks because of the role of social media in consumer lives. However, the content on social media is overloaded, and there is extreme competition. If you do not have a robust social media marketing plan, this will be difficult for you even if you have a strong marketing plan in social media. Keeping up with current social media developments will boost your project and distinguish you from the crowd.

Here are many effects of social media that you must know for 2022 and beyond. ADP. Payroll – HR – Benefits

Ephemeral Content Will Keep Gaining Popularity

Ephemeral material only comes for a brief period and subsequently fades. Stories such as those on Instagram and Snapchat are prime examples of such material.

Today, people are low on attention, and their way of consuming news has also shifted. For this reason, content formats such as stories are standard. They are simple, entertaining, and addictive so that people can click from an account by level for hours.

Sellers have seen and will continue to take advantage of this trend. According to this new Hootsuite survey, 64% of marketers already have Instagram Stories in their campaigns or plans.

The Traditional Social Platforms will Continue to Perform Well

Facebook and Instagram are the biggest and most successful social media sites. In recent years, many other niche social media sites have increased considerably in fame.

The Newcomers Found Their Expansion Challenging

For instance, TikTok began in 2016 and became famous among youth immediately. It became one of the most successful applications in both Apple and Android app stores. TikTok has, however, to some degree, suffered its own popularity. The world regulators have focused on its success with world youth and its Chinese ownership. TikTok was banned in June 2020 by India’s large industry. CorpNet. Start A New Business Now

Facebook and Instagram have their problems in 2020 and face many courts worldwide. The Australian government tries to charge all news shared by Australian news companies on the platforms.

However, in 2020, Facebook and Instagram remained popular with their users. Hootsuite examined companies in 2021 to increase their social budgets. 60% said they intended to increase their budget on Instagram in 2021, and 46% to increase their budget on Facebook. Also famous are YouTube (45%) and LinkedIn. Just 14 percent of the companies surveyed expect to increase promotions for TikTok.

The same survey asked participants which channels were best suited to their objectives. Once again, conventional social networking was widespread, with Facebook’s 78%, Instagram’s 70%, and LinkedIn’s 42%, whereas Twitter’s 33%.

Social Commerce will Continue to Expand

Brands such as Instagram, Pinterest, and Facebook have used social media for many years to advertise their brands. Colonial trade has developed into a significant shopping route for brands, and this movement can only be strengthened.

Social trade is developing into a significant retail outlet comparable to other media, such as blogs and offline shops. This movement will further strengthen with more social networks adding pre-sales features like shopping posts. LastPass – Family or Org Password Vault

Social networks are continually developing to become retail sites, from shopping posts to Instagram Storefronts. These can be exploited by brands and markets and incorporated into their distribution campaigns by social businesses.

Recently, Hootsuite asked its customers about their efforts in social media. The most popular explanation for companies using social media was to improve new customer acquisition (73%). Increased brand recognition has ensued (64%). The 3rd place was for conversions of the drivers (leads, sales, and product requests).

Live Streaming will Remain Popular

Many companies were digitalized by the global health crisis of 2020 but were able to retain social distance and avoid COVID-19 from spreading. Face-to-face gatherings were Zoom and live gigs and became live broadcasts of artists from their homes.

So, of course, live streaming functions on social media are increasing. In COVID-19 hotspots like Italy, Facebook has considerably increased texting and live streaming. For example, the number of views on Instagram and Facebook Live doubled in just one week.

As the scenario evolves by 2021, people have become accustomed to living interactions with brands without ever leaving their homes. However, live streaming is becoming more common and should be part of the social media marketing approach.

Bottom Line

Using the updated social media trends today can assist you in building a solid presence for the future. For now, you will know what to watch out for to amend your social strategy according to the latest social trends.

Download A Free Financial Toolkit About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

Considering Remote Work?

The idea of remote working has significantly grown throughout the last few years, and the COVID-19 pandemic has fueled this prospect. There is a strong case of companies willing to undertake all aspects of remote working. It is a trend that has snowballed and has become a must-have option for employers. ‘

However, the benefits and challenges of remote working are not far behind and are limited to working hours’ flexibility. Let us look at some of the benefits of remote working. LastPass – Family or Org Password Vault

Benefits

  • Attracting top talent

The most beneficial aspect of remote work is attracting top talent. Offering remote work dramatically enhances an organization’s talent pool and brings new talent that supports the structure. The employees do not need to limit themselves to a specific geographical location and work virtually anywhere. This same principle applies to employers who can easily approach anyone with the right skills. This benefit is helpful for companies that struggle to find the skills needed for competitive advantage. 

Recruiting from a larger pool of talent enables an employer to increase diversity. When hiring from many regions or countries, you can use various ideas and perspectives

  • Reducing costs

Another benefit of remote work is saving costs while allowing workers to operate from home. Remote working saves you money on renting office space and other operative expenses like utilities or air conditioning. 

  • Productivity

The past year has proved that remote work is a prospect to consider as it allows for a productivity boost. Employees find the idea of working comfortably from home and saving the energy of traveling enhances their working potential. Employees are free to work when they feel most energetic, drastically increasing productivity. ADP. Payroll – HR – Benefits

Challenges of Remote Working

  • Maintaining communication

Maintaining solid and open communication is a significant challenge for remote workers and employers alike. While working from home seems attractive, it becomes useless if no clear communication channel is established. Coordinating all the teams and bringing them on the same page is challenging. Employers who master this art of communication are the ones who reap the benefits of remote working. A communication gap can result in indefinite downtimes and wastage of resources. 

  • Creation of a remote working culture

Creating a culture that motivates employees to work from home is a challenge. This is because employees have a habit of coming to the office and working in a suitable environment. Changing the culture immediately is complicated as many employees exploit the opportunity and take advantage of the situation. In this sense, employees must consider whether to allow workers the edge or limit them to office premises only. Download A Free Financial Toolkit

  • Tracking employee performance

The greatest challenge faced by employers is tracking employee performance. It can be hard to take notice of the commission if there is no physical presence. The commission is especially hard for offices that require specific hours of work. This is also a challenge as you do not want to be a micromanager. Finding the right balance between tracking employee performance without becoming resented is an ability only a few master. Another drawback is that workers start overcompensating to fulfill their work hours, leading to burnout. 

  • Maintaining data security

Maintaining data security during remote working is also a challenge. Employers can actively monitor sensitive data when in the office but cannot actively stop any misuse in remote working. They must establish data security programs that need training to ensure that the data remains secure and accessible to only a few who can handle it and that the data remains in safe hands. 

Final Word

Working has its challenges and benefits that employers can use to their advantage. Although the idea of working from home is productive, yet employers and employees must ensure that they reap the most out of it. Striking a balance between these two factors is the point that generates the most productivity without overexploiting the idea of remote working for employers. CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

Keeping Data Secure in The Cloud

Businesses need to use cloud services that potentially encrypt data. One of the most convenient ways of safeguarding sensitive data is using reliable cloud services.

Brands and organizations nowadays have a more significant role in people’s lives. Therefore, they can no longer afford to be stagnant when making their business processes more efficient. With time, organizations’ budgets are getting leaner, demand from people for streamlined services is also increasing with significant emphasis on the use of better technology, and employees are asking for new ways to empower themselves. These are just a few challenges brands cannot address using old-school methods. Complete Controller. America’s Bookkeeping Experts

In the first and second quarters of 2019, more than 4.1 billion records of data breaches were exposed. These numbers show how alarming the situation is related to data security. According to Central, one of the most common ways data is compromised weak credentials, malware, too many permissions, backdoors, social engineering, or improper network configuration. Some practices must erase any vulnerabilities and protect sensitive information to avoid data breaches and increase data security.

Moving to cloud technology is perhaps the best path for individuals, brands, and government agencies to become more novel and sophisticated. Cloud technology is beneficial because it creates efficiencies and reduces costs. We embrace the unlimited potential of cloud-based technologies to simplify our everyday processes and protect our data, giving future generations a better world than what we have today.

When organizations migrate their communication infrastructure to the cloud-based system, they gain several benefits, such as staying in constant connection with the employees regardless of whether they are teleworking or in-house. Meetings can also be made productive through workspace sharing, accelerating work speed. Cubicle to Cloud virtual business

Cloud-Based Technology – Time for Modernization

Cloud technology has already entered the private sector and is used regularly in many companies. These organizations have streamlined their services and increased the expectations of individuals from other sectors, especially the government sector. There is no denying that the public sector cannot live up to people’s expectations if it continues to use traditional methods of communication. Customer experience is everything; therefore, the government sector must take notes on how to use this technology.

Despite cloud technology being an inevitable part of progress in IT, you need good partners to implement it, as getting this technology to work at its full potential is difficult. Studies also show that some organizations struggle to modernize themselves with the cloud. Most of them (25%) complained about the lack of budget required to reach the expected level of modernization. 19% said they lack the talent and the resources to make it happen.

Overcoming these two obstacles is fundamental for organizations hoping to reap the benefits of cloud modernization. Forty-three percent said improving efficiency and increasing profitability are the main benefits of modernizing their offices. Thirteen percent said enhancing the coordinated effort between partners in your organization would bring the most incredible value. LastPass – Family or Org Password Vault

As organizations across the country reflect, for example, on concerns, former President Trump has made IT modernization a central focus. For instance, the President’s Management Program (PAM), approved in 2018, sees IT modernization as a “key driver of change” for the central government. The three PMA modernization needs to incorporate strategic improvements, reducing cybersecurity dangers for the crucial government structure, and leading IT staff.

Despite rumors about the cloud and its benefits, only 14% said moving their tasks to the cloud was a great need, and the truth is that 33% said it was anything but a necessity. Today, like never, organizations should plan how to receive the cloud without changing their missions. It is not because it is an organizational focal point but because it is what customers expect and need today.

Like all other technologies, the cloud is imperfect; therefore, it needs some human consideration. For instance, the whole point of cloud technology is creating a central space where you can easily extract data. We cannot upload information that is in the wrong hands and can cause severe damage.

Summing Up

The best thing brands and individuals can do today to secure their data is to encrypt all the information that can deter hackers from accessing any information in the cloud. Encryption can turn data into ciphertext, which is significantly more difficult for hackers to decode and takes more time to extract information. ADP. Payroll – HR – Benefits About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Download A Free Financial Toolkit

10 Simple Tips Save More Money

You may not know what the future holds, and you may not know anything about unforeseen circumstances, which makes it essential for us to stay prepared for anything and everything. Here are some simple tips that can help a person save more money.

Do Not Waste Extra Income

If a person receives extra pay or a bonus and ends up wasting it right away, they will never be able to save. Unless it is because of some need, try to save any extra income that comes to them. Even if a person is in debt, try to keep a small part of saving money for any unforeseen circumstances. Download A Free Financial Toolkit

Search Offers and Compares Prices

From one supermarket to another, there can be many differences in the price of the same product, so try to compare to see which one works best for you. Also, look for stores that have the best deals.

Do Not Buy on Impulse

If someone buys something for an occasion while shielding themselves in the phrase “I’m working for something,” they will probably not need it. If it is not something they need immediately to wait a few days before buying it, they will surely see more clearly if they need it or if it is an unnecessary expense.

Purchase Online

Online shopping is excellent since customers can find outstanding offers. But remember the previous point and buy what they need.

Reduce Expenses at Home

When buying electrical appliances, try to be efficient and ecological. You will notice it in the bills. Just like you will see, the control of the heating or the air conditioning if you keep the windows and doors closed to keep both the cold and the heat. Turn off the lights when you are not in a room. CorpNet. Start A New Business Now

Avoid Getting into Debt

I know that some types of debts are difficult to avoid. For example, if someone wants to buy a house, it is not straightforward to have all the money to pay for it (unless they are lucky enough to be rich, but they would not read as saving money). It would be best if you asked for a mortgage. But another type of debt that is easy to avoid. If someone cannot go to New York on their own expenses, do not take out a loan to pay for a vacation. They go to Menorca and can go to New York when they save. Loans accompanied by interest will pay much more than the initial amount, so it is better to avoid them.

Eliminate Unnecessary Luxuries

If a person does not get to the end of the month or they cannot save, the first thing they must cut are the luxuries. They can do their manicure at home instead of going to the beauty salon every week or going to work by subway instead of by taxi. They will see everything they save by cutting here. Complete Controller. America’s Bookkeeping Experts

Reduce Expenses on Food

If they are foodies and love good food, they can leave a lot of money around here. A fad occasionally is not bad, but you cannot buy caviar, foie gras, and oysters every week. That does not mean that you do not believe in quality products. But as we discussed in the previous point, some foods belong to the luxury category. Another issue here is eating in restaurants or ordering food at home. Adjust themselves depending on their budget. If your financial situation is dire, do not waste free resources. There are food banks where they can help a person; they must get in touch with the social services of their city.

Have Fun for Free

Doing fun things does not have to involve a significant expenditure of money. Find the balance between fun and savings. For example, in most cities, there is a day when the entrance to museums is free or ridiculously cheap. Please take advantage of it! Read more. Compared to movies or video games, you can get books from the library. Go hiking, and play board games. Go to an old cinema that is much cheaper. Visit some parts of the city where you have never been. There are many options for fun without spending a lot of money.

All in All

Be prepared for the worst by following these tips, and you will never find yourself struggling financially.

Cubicle to Cloud virtual business About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. LastPass – Family or Org Password Vault

How to Fund a New Business

People want to start their businesses but often do not have the resources to pursue their entrepreneurship dreams. A startup requires a lot of money; therefore, people often abandon the idea of entrepreneurship and continue with their current endeavors. Some people take the time to formulate the required budget, let alone know how to obtain enough funds to cover it. Fortunately, the money needed to fund a new business can be raised through different channels and methods. Below are the various ways to help entrepreneurs get the desired amount of funding they need to start their business idea! LastPass – Family or Org Password Vault

Crowdfunding

Crowdfunding is one the newest and most popular methods of raising funds for a business. The entrepreneur posts the company details on a crowdfunding platform. The post includes all the details of the businesses in the form of an extensive business plan. Anyone who likes the idea can contribute to the company, and some posts allow contributors to pre-buy the product as a donation. Besides the money, crowdfunding allows entrepreneurs to generate interest among potential customers. Crowdfunding also helps entrepreneurs obtain feedback from potential customers and other stakeholders to improve the products and services.

Angel Investment

While some people do not have enough money for a startup, others have extra money on hand that they want to invest in new businesses. These investors are called angel investors, having surplus money and an interest in different startups. Most angel investors have an advisory team that analyzes business ideas and screens the proposals. The advisory team will often offer advice to the entrepreneur. Angel investment has been the primary funding source for several multinational companies, including Alibaba, Yahoo, and Google. Investors are risk-takers and want higher returns, so angel investors generally expect up to 30% of equity. Download A Free Financial Toolkit

Venture Capital

Venture capitals are well-managed funds that invest in companies with a high potential for growth and profitability. Venture capitalists invest in businesses against equity and leave in the case of an acquisition. Venture capitalists provide mentorship and expertise to startups and help them compete in the market. Venture capitalists constantly check the company’s profitability and are interested in growing or investing in businesses with huge growth potential. Therefore, entrepreneurs must persuasively present their ideas with facts to attract venture capitalists.

Incubators and Accelerators

Incubators and accelerators are great resources for entrepreneurs. They are found in every city and work to assist businesses in making sustainable profits. Incubators serve as parents who nurture the startup and provide protection through proper guidance and training. Accelerators help companies to function smoothly. Incubators and accelerators work with startups for about 4 to 8 months, expecting businesses to deliver timely results. Meanwhile, they help businesses build a network with relevant stakeholders. Incubators and accelerators have helped several industry giants like Airbnb and Dropbox. Complete Controller. America’s Bookkeeping Experts

Bank Loans

Banks can also provide financing for startups, offering two types of loans: Capital Loans and Funding. A capital loan is a loan needed to run one cycle of revenue-generating operations. Different assumptions of debtors and stocks decide the limit of the cycle. Funding involves the usual process of sharing the plan and the details of the bank’s valuation. The bank then decides whether to sanction the loan or not.

Not all funding types are suitable for all businesses. It depends on the type of business and the company’s current status. Entrepreneurs must look around for different opportunities and make a careful funding decision, which significantly depends on the company’s available resources. However, businesses must carefully decide which funding option to utilize as the decision will play a vital role in the company’s future. ADP. Payroll – HR – Benefits About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Cubicle to Cloud virtual business

Questions to Ask Your Accountant

An accountant’s role is one of the most essential jobs in a business organization because they must look after all the accounting and finances. Accounting is the most critical principle of running a successful business because it helps you track all the income your business is earning, the expenses it must pay, what rules to follow, and how to improve the financial systems. Having an accounting system for your business will help investors better understand the situation of your business and give insight into your liquidity position. Cubicle to Cloud virtual business

The roles and responsibilities of an accountant include accurate bookkeeping is accurate, offering guidance and tips for improvement, preparing and maintaining critical financial reports, preparing tax returns, conducting forecasting and risk analysis assessments, evaluating financial operations to recommend best practices, identifying issues, strategizing solutions, and helping organizations run efficiently. While a business is working with an accountant, the owner should ask essential questions, including:

  1. How and when to contact the accountants? A key to running a successful business is good communication. Until your communication with your stakeholders is clear and understood, you cannot send or receive the message properly, leading to significant errors and financial loss. You should determine a schedule and the preferred method of contact with your accountants beforehand to prevent confusion during emergencies or when urgent decisions must be made.
  2. How do you prepare for taxes and prevent penalties? Complete Controller. America’s Bookkeeping Experts Tax preparation is by far the most challenging task for a business. An accounting professional is trained to guide you through tax preparation to save you from extra stress or prepare your taxes for you. The accountants can determine what tax credits and deductions your business can claim, and they will inform you about new rules and laws the Internal Revenue Service (IRS) releases each year. The accountant gathers all the necessary data regarding taxes for you to save you from tax-season stress.
  3. How can my business grow? An accountant’s job is to help a small business grow successfully and survive all the stages of a business cycle. An accountant should analyze and help create business plans and budgets that effectively and efficiently grow it. The accountant should also help develop strategies to ensure the business is on the right track for growth and financial health.
  4. How do I improve my cash flows? A qualified accountant can suggest ways to make your cash flows positive and increase your inflows. They will also recommend how to decrease payments or expenses to reduce outflows. A cash flow statement is essential for an accountant as they will need it to make further predictions and plans accordingly.
  5. How can improvements be made and errors be prevented? The right accountant for you will quickly identify your business’s mistakes and what is draining your funds that can lead to potential failure. CorpNet. Start A New Business Now It is important to communicate honestly with your accountant; you should not hide any failures or misfortunes from them, as this information is vital to measuring business performance.
  6. How do I identify the break-even point of my business? Determining the break-even point of your business can be difficult as the calculations are complicated and confusing. That is why you should take your accountant’s help in calculating the break-even point of your business. Getting to know the break-even point is also crucial because it sorts out a lot of business situations. You can learn how much funds your business needs to cover the total costs of your business expenditures.

If you have enough resources, you should invest in hiring an accountant. The biggest key to a successful business is the right person to handle finances. You should have an excellent professional relationship with your accountant and communicate well with them to prevent any misunderstanding in the decision-making process. Ensure that you have hired the correct type of accountant for your business who is familiar with your accounting systems and can easily handle the problems.  

Download A Free Financial Toolkit About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. ADP. Payroll – HR – Benefits