Author: Jennifer Brazer

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Master Competitor Analysis: Top Strategies for Success

Competitor analysis is the systematic process of identifying, evaluating, and tracking competitors’ strategies, strengths, weaknesses, and market positioning to uncover opportunities and threats that inform your business decisions. By mastering this discipline, businesses gain actionable insights to differentiate their offerings, optimize pricing, refine marketing tactics, and ultimately dominate their market.

Over 20 years as CEO of Complete Controller, I’ve witnessed firsthand how businesses transform uncertainty into strategy through rigorous competitor analysis. In fact, 61% of businesses report that competitive intelligence directly boosts revenue—a figure that’s jumped from 52% just four years ago. I’ll share the exact frameworks that helped our clients double their market share within 24 months, including the advanced strategies that 90% of Fortune 500 companies already use to maintain their edge.

What is competitor analysis and how does it drive success?

• Competitor analysis decodes rivals’ strategies to uncover gaps in the market and inform your business decisions
• It combines data collection (products, pricing, marketing) with strategic frameworks like SWOT and Porter’s Five Forces
• Businesses using it reduce blind spots by 67% and increase customer acquisition by 42%
• Companies that define clear goals and KPIs for competitor analysis are 78% more likely to see revenue growth
• It shifts focus from reactive tactics to proactive market leadership

Core Components of a Comprehensive Competitor Analysis

Understanding the essential elements of competitor analysis starts with mapping your competitive landscape accurately. Direct competitors offer similar solutions—think QuickBooks versus FreshBooks for accounting software. Indirect competitors solve the same problem differently, like spreadsheets for financial tracking. Smart businesses prioritize competitors controlling more than 5% market share or those aggressively expanding into their niche.

Product evaluation goes beyond feature checklists. Create a comparison matrix tracking feature sets, pricing elasticity, discounts, and unique value propositions. When premium brands justify higher prices through superior support or exclusive integrations, document these differentiators. Track how competitors position themselves—some emphasize cost savings while others highlight innovation or customer service excellence.

Deconstructing marketing and sales tactics

Marketing analysis reveals competitor priorities through content themes, SEO keywords, social engagement patterns, and sales funnel efficiency. High-converting assets like Shopify’s “Free Trial” CTA or underutilized channels such as LinkedIn B2B outreach provide actionable insights. Tools like SimilarWeb track traffic sources and conversion paths, exposing competitor strengths and vulnerabilities in their customer acquisition strategies.

Step-by-Step Guide to Conducting Competitor Analysis

Phase 1: Goal setting and competitor prioritization

Define SMART goals that drive specific outcomes: “Identify three pricing weaknesses in Competitor X by Q3″ beats vague objectives. Rank competitors using an Impact-Effort Matrix—high-impact rivals like market leaders demand quarterly deep dives, while low-impact targets warrant monthly monitoring. This strategic prioritization prevents analysis paralysis while focusing resources on meaningful competitive threats.

Phase 2: Multisource data collection

Combine primary and secondary research for comprehensive insights:

• Primary Research: Customer interviews reveal purchase motivations (“Why did you choose them over us?”)
• Mystery Shopping: Experience competitor sales processes firsthand
• Secondary Research: Mine earnings reports, review sites like G2 and Capterra, industry publications
• Real-time Monitoring: Deploy Kompyte or Crayon for automated competitor alerts on pricing changes and feature launches

Phase 3: SWOT and strategic group mapping

Perform granular SWOT analysis with specific metrics. Document strengths like “80% customer retention rate” or weaknesses such as “lack of mobile app cited in 60% negative reviews.” Identify opportunities in untapped markets and threats from new patent filings. Visualize positioning through Strategic Group Maps plotting competitors across meaningful axes like “Price versus Features” or “Service Level versus Market Share.”

Advanced Frameworks for Strategic Insights

Porter’s five forces: Industry-level threat assessment

This framework gauges industry attractiveness across five dimensions. Competitive rivalry intensifies with more than five equal players competing for market share. Supplier power remains low when materials are commoditized. Buyer power increases in B2C markets with minimal switching costs. New entrant threats depend on regulatory barriers and capital requirements. Substitute products pose risks when alternatives deliver similar value—think e-books versus audiobooks competing for reader attention.

VRIO analysis: Sustainable advantage scoring

Evaluate competitive resources through four lenses:

1. Valuable: Does it boost revenue or customer loyalty measurably?
2. Rare: Do fewer than 15% of competitors offer this capability?
3. Costly to Imitate: Are patents, complex R&D, or network effects protecting it?
4. Organized to Exploit: Does operational infrastructure support scaling this advantage?

Turning Data into Action: Competitive Strategy Execution

Exploiting competitor weaknesses

When rivals show vulnerability—like customer service scores dropping to 3.2/5 on Trustpilot—counter strategically. Add 24/7 live chat if they lack it. Bundle services at 20% discounts targeting their dissatisfied clients. One B2B SaaS client captured 40% of a competitor’s churned users by offering free migration services, demonstrating how operational gaps become growth opportunities.

The Netflix versus Blockbuster saga illustrates the fatal cost of ignoring competitor innovations. Blockbuster dismissed Netflix’s mail-in DVD model and streaming technology, rejecting a $50 million acquisition offer in 2000. By 2010, Blockbuster filed bankruptcy while Netflix grew to 269.6 million subscribers by exploiting market gaps like eliminating late fees and embracing technology shifts.

Anticipating moves with early-signal tracking

Monitor job postings revealing expansion plans—”German Market Manager” signals international growth. Beta-test leaks expose feature updates before launch. Supplier relationship changes indicate cost restructuring initiatives. Set Google Alerts for patent filings, funding rounds, and executive movements to stay ahead of competitor pivots.

Essential Tools for Modern Competitor Analysis

AI-Powered Platforms

Modern competitive intelligence demands sophisticated automation. Businesses using AI for competitor analysis reduce customer acquisition costs by up to 50% and identify market opportunities 4x faster than manual methods.

• Kompyte: Tracks real-time website changes and auto-generates battle cards comparing feature sets
• Crayon: Detects pricing anomalies through AI-driven anomaly detection
• Klue: Synthesizes thousands of reviews into sentiment-tagged themes (“Billing complaints: 32%”)

SEO and content analysis stack

• Semrush Keyword Gap: Uncovers untapped keywords by comparing domain rankings
• Ahrefs Content Explorer: Identifies top-performing competitor content by social shares
• HubSpot SEO Tool: Audits backlink profiles revealing link-building opportunities

Avoiding Common Pitfalls in Competitive Analysis

Surface metrics mislead without context. A competitor’s traffic drop might stem from algorithm penalties rather than strategic failures. Sales enablement platform Highspot exemplifies proper analysis—they used win-loss interviews discovering competitors’ complex onboarding weaknesses. By redesigning their customer journey addressing these gaps, they increased conversion rates by 18% and reduced churn significantly.

Final Thoughts

After two decades helping businesses navigate complex financial landscapes, I’ve learned that competitor analysis transforms from task to strategic discipline when done right. The frameworks outlined here—from SWOT analysis to AI-powered monitoring—provide the foundation for market domination. Success comes from consistent application, turning insights into action, and staying ahead of market shifts. Ready to implement these strategies with expert guidance? Connect with our team at Complete Controller to accelerate your competitive advantage.

Frequently Asked Questions About Competitor Analysis

What is the main purpose of competitor analysis?

The main purpose is understanding competitors’ strategies to identify market opportunities, anticipate threats, and make informed decisions that create sustainable competitive advantages for your business.

How often should I conduct competitor analysis?

Treat it as an ongoing discipline with comprehensive quarterly reviews and continuous monitoring of key competitors through automated tools tracking pricing, features, and market movements.

What are the most common mistakes in competitor analysis?

Common mistakes include focusing only on direct competitors, relying on outdated data, surface-level metric tracking, and failing to convert insights into actionable strategic initiatives.

Can small businesses benefit from competitor analysis?

Absolutely. Small businesses use competitive intelligence to find underserved niches, compete effectively against larger players, and avoid costly head-to-head battles with industry giants.

What tools are essential for competitor analysis?

Essential tools include AI platforms like Kompyte for real-time monitoring, SEO tools like Semrush for content analysis, and social listening tools for tracking sentiment and market trends.

Sources

• AI Contentfy. “Key Steps to Conducting a Competitive Analysis Based on Search Intent.” AI Contentfy Blog, 6 Nov. 2023, https://aicontentfy.com/en/blog/key-steps-to-conducting-competitive-analysis-based-on-search-intent
• Corporate Visions. “Win-Loss Analysis for Competitive Intelligence.” Corporate Visions Blog, November 21, 2024, https://corporatevisions.com/blog/win-loss-analysis-competitive-intelligence/
• Crayon. “61% of Businesses Say Competitive Intel Boosts Revenue.” Crayon Blog, March 18, 2021, https://www.crayon.co/blog/new-data-competitive-intelligence-increases-revenue
• Evalueserve. “Competitive Intelligence: 19 Statistics to Blow Your Mind.” Evalueserve Blog, July 31, 2024, https://www.evalueserve.com/blog/competitive-intelligence-statistics/
• HubSpot. “What Is a Competitive Analysis — and How Do You Conduct One?” HubSpot Blog, 11 Apr. 2025, https://blog.hubspot.com/marketing/competitive-analysis-kit
• Investopedia. “Netflix vs. Blockbuster: Strategy, Tech, and Market Dominance.” Investopedia, June 3, 2025, https://www.investopedia.com/netflix-stock-get-bullish-price-target-from-jefferies-update-11747157
• Kompyte. “8 Totally Relatable Examples of Competitive Intelligence.” Kompyte Blog, December 13, 2023, https://www.kompyte.com/blog/competitive-intelligence-examples/
• Miro. “Competitive Analysis Examples: Tools & Tips to Strategize Smarter.” Miro Blog, 29 Jan. 2024, https://miro.com/strategic-planning/competitive-analysis-examples/
• Octopus Intelligence. “Case Study on Unleashing the Power of Competitor Analysis.” Octopus Intelligence, 22 May 2023, https://www.octopusintelligence.com/case-study-on-unleashing-the-power-of-competitor-analysis-by-gaining-the-strategic-edge/
• Octopus Intelligence. “Avoiding Mistakes in Competitive Analysis.” Octopus Intelligence, 31 Jan. 2025, https://www.octopusintelligence.com/avoiding-mistakes-in-competitive-analysis-what-mistakes-did-you-make-last-time/
• Similarweb. “7 Types of Competitor Analysis Frameworks.” Similarweb Blog, 16 Nov. 2021, https://www.similarweb.com/blog/research/market-research/competitor-analysis-frameworks/
• Slideworks. “How To Do Competitive Analysis (6-Step Framework and Template).” Slideworks, 24 Feb. 2025, https://slideworks.io/resources/competitive-analysis-framework-and-template
• Sprout Social. “15 Competitor Analysis Tools to Keep Tabs on Your Competition.” Sprout Social Insights, 22 Nov. 2024, https://sproutsocial.com/insights/competitor-analysis-tools/
• Symanto. “Competitor SWOT Analysis: How To Gather Data and What To Do With It.” Symanto Blog, 9 Nov. 2022, https://www.symanto.com/blog/competitor-swot-analysis-how-to-gather-data-and-what-to-do-with-it/
• Traffic Think Tank. “7 Step Guide to SEO Competitor Analysis.” Traffic Think Tank, 26 Mar. 2025, https://trafficthinktank.com/seo-competitor-analysis/

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Private Limited or Public Limited Company

Choosing the most suitable capital company types will help you know the common aspects and differences between limited and joint-stock companies. These two types of companies are different in terms of the responsibilities of their partners, capital, company organs, and Transfer of share transactions. The good sides that can enable public limited companies to be preferred over limited companies constitute the scope of our study.

What is a Private Limited Company?

The partners are not accountable for the company’s debts for their assets. Actual and legal persons with more shareholders can create them. They can operate in all economic issues not prohibited by the law. At least one partner has the right to manage and represent the company, and the number of partners is 50.

What is a Public Limited Company?

Legal persons with one or more shareholders can establish a company type. It can operate for all economic purposes and issues not prohibited by law, and the number of partners can be unlimited. The commercial volume of the joint-stock company is also high. It is also open to the interest of investors as they can do share transfers easily.

Advantages of the public limited company over the private limited company

• Capital amount and payment of capital

The primary capital, which represents the capital fully committed in the articles of association, is 50.000 TL. The initial capital cannot be less than 100.000 TL in non-public joint-stock companies accepting the registered capital system. A company can be established with a capital of at least 10,000 TL in limited companies.

• Registered capital system

It is possible to accept the “Registered Capital System” in all INCs, regardless of whether they are public or not. The Board of Directors is authorized to increase the capital to the registered capital ceiling without holding the general assembly meeting. 

• Number of partners

The number of partners in limited companies is at least one and 50. Joint-stock companies can have a minimum of 1 and a maximum of 500 shareholders. The existence of more than 500 shareholders is possible by being a public company. Of course, for companies established with special permission, the limitations in the relevant legislation apply.

• Going public and issuing bonds

Corporations have the opportunity to go public and issue bonds. However, Limited Companies do not have the chance to go public and issue bonds.

• Equity and equity printing

Share certificates can be the bearer or registered. Bearer share certificates cannot be issued for shares whose values have not been fully paid.

Limited companies cannot issue bearer shares. They can print a “registered share certificate” but only use it to prove a partnership. There is no tax advantage in selling registered shares of limited companies. It will be subject to tax-like Transfer. This situation is discussed extensively in the following sections of our study.

• Share transfer

The Transfer of share certificates is valid for the company and third parties only by transferring the possession. There is no obligation to move before a notary public to be approved or registered at the general assembly.

In limited companies, the Transfer of the basic capital share and the transactions that cause the transferred debt are made in written form, and the parties’ signatures are notarized. You must register share transfer approval with the Trade Registry. There is a stamp duty on the sale of restricted company shares.

• Obligation to work with a lawyer

It is not obligatory to work with a lawyer for limited companies. Still, if the capital amount is over 250,000 TL in joint-stock companies, it is mandatory to work with a lawyer.

The legal basis for the obligation to have a lawyer in joint-stock companies is included in the third paragraph of Article 35 of the Attorney ship Law No. 1136 [1].

• Management rights and representation authority

According to Article 365 of the Law, as mentioned above, the joint-stock company is managed and represented by the directors.

In joint-stock companies, at least one of the partners is not obliged to be a manager or representative of the board of directors.

• Corporate management

Joint-stock companies are more advantageous in terms of organization and corporate identity creation. It also creates a perception of a more reputable and prestigious company identity to the outside. Being a joint-stock company, The Company will cease to be a family business and gain a corporate appearance.

Tax advantages of joint-stock companies

Joint stock companies are subject to corporate tax law with rules similar to those of other capital companies. There is no difference in deductible expenses or expenses that are not legally accepted, and the calculated financial profit is subject to 20% (22% in 2018-2019) corporate tax.

Corporations are subject to special permission

By the Communiqué on the Raising of the Capital of Joint Stock and Limited Companies to New Minimum Amounts and the Determination of the Establishment and the Determination of the Joint Stock Companies Subject to the Permission to Amend the Articles of Association [5], the companies whose establishment and amendments to the articles of association are subject to the permission of the Ministry of Customs and Trade are as follows:

• Banks
• Financial leasing companies
• Factoring companies
• Consumer finance and card services companies
• Asset management companies
• Insurance companies
• Holdings established as joint-stock companies
• Companies operating foreign exchange kiosks, companies dealing with public merchandising
• Agricultural products licensed warehousing companies
• Product-specialized stock exchange companies, independent audit companies, surveillance companies
• Technology development zone management companies
• With companies subject to the Capital Market Law

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Reviewed By: Brittany McMillen

Brittany McMillen

Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.

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Bankruptcy is a federal measure that allows people in debt to start fresh.

This legal process can protect you from your creditors. Bankruptcy proceedings, which are not for everyone with debt, can be helpful, depending on your circumstances. There is more than one bankruptcy proceeding type—five different types. The two most common are Chapter 7 and Chapter 13 proceedings.

Usually, when people talk about “declaring bankruptcy,” they mean Chapter 7. Chapter 7 is the procedure that allows you to erase everything, avoiding almost all your debts without making any more payments in the future.

There are strict limits on how often a person can file for Chapter 7 proceedings.

Chapter 13 is a different type of settlement. It allows you to consolidate your debts and pay off all or part of them while protecting you from being harassed by your creditors.

It is often an excellent alternative when the Consumer Credit Council or Chapter 7 are not available options.

Understanding Chapter 13 Bankruptcy

Bankruptcy 13 gives you a fixed term to resolve your financial arrears. After analyzing your finances, we can propose a payment plan for 3 to 5 years to the Court.

The 13 bankruptcy is different from the 7. It requires monthly payments based on income and is aimed at people who cannot file a seven-bankruptcy due to their financial resources.

Several conditions must be met to file a 13 bankruptcy successfully. You must earn enough to convince the Court that you have money available from your income and propose a payment plan to repay your debt.

If you cannot develop a reasonable repayment plan, the Court will not approve the bankruptcy 13.

Bankruptcy 13 also allows you to cut the payment of second mortgages on the debtor’s residence when the estate’s value is less than the balance of the first mortgage. It also allows you to reduce your secured debt balance to a pledged personal property value. In this sense, in in-vehicle loans, the debt can be divided into guaranteed and unsecured, and you can pay only the guaranteed amount according to the asset’s current value.

 A second mortgage elimination action will be treated as unsecured debt and partially paid in the payment plan. Similarly, with vehicles, the debt is only paid up to the asset’s market value, and the non-guaranteed balance is partially paid within the plan.

Understanding Chapter 7 Bankruptcy

Bankruptcy protects you from collection agencies, wage garnishments, bank account garnishments, foreclosures on your home, and vehicle repossessions. The Court issues an automatic stop and collection order that protects you from these actions from the first day of bankruptcy.

If you are not yet in a collection but can no longer handle your credit card debt, medical bills, personal loans, repossessions, etc., we can help you.

If you are in long-term delinquency or facing an impending foreclosure on your home or repossession of your vehicle, we can help.

 If your situation is one of the above, Chapter 7 can provide you with the protection you need and help you get ahead. Allow attorney Jorge Halperin to guide you.

Understand Chapter 11 Bankruptcy

Chapter 11 allows a business to reorganize its operations and finances while continuing day-to-day operations.

How Long Does the Bankruptcy Process Take?

After Chapter 7 bankruptcy is filed, it generally takes three months to complete.

Of the creditors: However, when bankruptcy is filed, you are effectively discharged of your debts. If all your aid is exempt, and no one objects to your discharge, you will receive your discharge of debts about 60 days after the filing. (This meeting happens about 30 days after you file the petition that starts the case.) The terms for chapter 13 are different.

The Chapter 13 plan usually is three years, although you can extend it to five years under certain circumstances.

If you filed a Chapter 7 bankruptcy and got a discharge of your debts, you must wait eight years before filing another Chapter 7.

You cannot get a discharge in a Chapter 13 case if you have received the following:

A settlement in a prior Chapter 7, 11, or 12 patients that you filed in the four years before the current Chapter 13

However, there are circumstances where you can initially file a Chapter 7 and later a Chapter 13 in less time. Talk to a bankruptcy attorney to see if this approach (known as Chapter 20) is appropriate for your circumstances.

Do I Need an Attorney to File for Bankruptcy?

Individuals and sole proprietors are not required by law to retain an attorney. But you may want to discuss an attorney to ensure that bankruptcy is the best option for you and, if so, that you are taking the proper steps to file.

Also, know that filling out all the required documents can be difficult. If you do this independently, you can get an information packet by contacting the Bankruptcy Court. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Often, business people are misunderstood; most people imagine them as a group of daring explorers with inflated egos, an insatiable appetite for risks, and no fear of failure. Others believe all innovators, like Bill Gates or Steve Jobs, are tech-competent. While it’s true that many entrepreneurs are self-assured, the entire picture of a typical business owner’s personality is far more complex. Recent studies on the personality qualities of entrepreneurs and what character traits can boost their chances of business success can teach newer business owners some valuable insights.

Entrepreneurs Don’t Always Take Risks

Usually, people think of people in business as risk-takers, but a recent study shows that they aren’t all reckless. Entrepreneurs are like the rest of us when taking risks, except when beginning a business. Entrepreneurs are typically self-assured when establishing a business. Even said, not everyone is a terrific explorer. Many innovators are pleased to live a tranquil life until they are motivated to concentrate their risk-taking efforts on a specific area of expertise where they sense an opportunity. Almost everything we do entails danger, so we constantly make decisions based on our risk perception. We would be like most of us if we didn’t take the risk. Many have obligations that force us to stick to the current system and avoid taking risks with our professions to protect what we’ve worked hard for and been entrusted with. We all know that the world needs people to realize their dreams. Nothing would ever progress without them. Our world would not improve without thinking creatively and pushing us ahead in new areas by challenging the existing system.

Entrepreneurs Require Careful Trust

It is not for the weak-hearted to embark on a career as a businessman. Many enterprises fail or fall short of the owner’s original objective. Entrepreneurs must have confidence because launching a firm is hazardous and laborious. Their efforts are required to establish the next Apple, Facebook, or Google, even if many will fail along the way. Entrepreneurs strongly believe that their business ideas will thrive, and they are confident in their abilities and prospects of success. However, they don’t establish firms haphazardly; instead, they look for chances where their idea or organization may prosper when others might fail. Entrepreneurs are aware of the consequences but believe there is an exception for them. 

Business Failure Is Not the Sign to Give Up

In innovation circles, it’s common to say that failure isn’t a terrible thing in innovation circles. Still, new data reveals that entrepreneurs who fail their first business venture are less likely to succeed in starting subsequent enterprises. So, while failure isn’t the end of the world, it’s always crucial for people in business to do their research before taking the next step. The best entrepreneurs are motivated by a firm belief in doing rather than pride or uncontrolled boldness. Business owners highly regard popular culture as a positive thing since they perform a valuable service to society by taking risks and founding businesses that may develop to create jobs and provide services that improve people’s lives. However, entrepreneurs mustn’t become enamored with themselves or trust their invincibility. Be confident, but be aware of any drawbacks. Recognize the dangers.

Success, Challenge & Learning

Understanding why people become business people is critical to developing educational programs to support and advise others, notably lawmakers, on assisting businesses. The challenge of solving a difficulty using technology has inspired countless business owners in the United States and worldwide, establishing some of the world’s most successful businesses. This motivation can assist anyone with a strong desire for self-expression and creation. Chefs, graphic artists, vocalists, fashion designers, vintners, and builders have resorted to business to express their creativity, utilize their skills, and solve complex problems. Because some entrepreneurs are driven by a desire to invent the next big thing, seeking financial stability is more common. Because of their lack of education, communication issues, unlawful discrimination, or prior incarceration, they may be unable to work in typical jobs. For them, starting a business and creating possibilities is one of the most acceptable ways to reach financial security. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

1. Tax declaration procedure

Individuals or businesses tell themselves how much they earn in specific periods and how much tax they pay on these earnings. A particular group does not declare their income and thus does not pay their taxes or pay less. The government conducts tax inspections and cross-checks occasionally to prevent the informal economy.

The tax declaration happens through order, such as VAT and Withholding. It was filled in paper form and given to the tax office in the past. Now, it is loaded and provided in electronic form. A unique form of declaration shows calculated taxable income.

2. Periodicity in taxes

Taxes are declared periodically. Some are every month, some are every three months, and some are annual. The responsibility of each period is limited to that period. In other words, you should report an income you receive in March in a type of income submitted monthly.

3. Types of taxes

Let’s start with the basics and ask, “What is taxing?” Let’s start with the question. Paying taxes is money citizens yield to the government according to their financial power to fulfill its duties. The state aims to create resources and cover investments and expenditures by paying taxes. Contributing to growth is also essential for regulating income sharing.

At this point, why do we “pay taxes”? Some may wonder. Paying taxes is considered a civic duty.

The state aims to provide a healthy, safe, and peaceful order with the taxes paid.

Depending on the type of income, tax rates, calculation of tax, and declaration period vary. e.g., VAT (value-added tax) is calculated on the transaction, is included on every invoice, and has an overall rate of 18%. Its declaration is submitted monthly, and the taxes paid to the suppliers are deducted from the monthly taxes collected from the customer. The remaining amount goes to the government. If you have a vehicle, Motor Vehicle Tax is calculated and delivered based on the lists published by the state.

By the way, “How is VAT to be paid to the government calculated?” The trick in this calculation is to determine the VAT amount in the purchase and selling price, subtract them from each other, and pay the remaining VAT amount to the government by deducting them from your expenses. Let’s answer the question.

Common tax types:

• WATT
• Concise
• Corporation tax
• Income tax
• Temporal tax
• Stamp duty

4. What are income tax, corporate tax, and withholding?

The tax levied on individuals is called income tax. Business tax is corporate tax. Individuals report their income to the state once a year in March with a declaration they will prepare.

In a commercial transaction, one of the parties can work with Self Employment Receipt or Expense Compass. In this case, the state does not wait until the end of the year to collect income tax. The state takes the company that makes the payment as the addressee and asks it to make a deduction while making the payment.

The company’s making deductions is withholding tax. The company pays these deductions to the government at the end of the period with a concise statement. Withholdings can include salary payments, rent payments, payments made with self-employment receipts, or expense slips.

5. How do you pay tax debt?

First, “What is a tax debt?” Let’s answer the question. The realization of the taxable event gives rise to the tax liability. It is essential to pay on specific dates. For example, a traffic ticket, this penalty appears as a tax debt submitted to the tax office.

As for how company tax payments happen, your income is declared on time with the tax return. After the declaration is issued, the tax office gives an accrual slip against this declaration. You pay taxes on an accrual slip, not on a return. So how is tax paid?

With the accrual slip, you can pay through public bank branches, the internet branch of public banks, or the tax office.

Your financial advisor cannot pay your tax; it is prohibited. The financial advisor cannot take money from you to pay your taxes. You can track your tax debts online or go to the tax office and get the transcripts.

6. What happens if the tax debt is not paid on time?

The accrual slip received after submitting the tax return shows how long you should pay this tax. The tax is paid without penalty until this date. A tax delay penalty will be applied for taxes not paid until this date.

There is no big problem with paying the tax late, except for the late interest. If the tax amount is too high, the tax office may block your bank accounts to ensure their receivables. One of the tender conditions, especially in public tenders, is the absence of tax debt. You may not be able to enter the tender when you owe even 1 TL tax. It’s always best to pay taxes on time if you have the cash to spend.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

How Foreign Companies Take Care of the Mental Health of Employees

Companies began to give additional employees leave more often to combat professional burnout. The other day, Nike took a break from work.

The sneaker and sportswear manufacturer organized an unscheduled week-long vacation for the office staff in late August. They advised subordinates to ignore work messages and responsibilities to maintain mental health.

For example, the social network LinkedIn and the dating service Bumble took the same step.

Kommersant FM asked top managers if they could release most of their employees from work for a week.

The owner believes that seven days will not be enough to treat burnout:

“No week of vacation can cure it. Employees must be motivated by constant, interesting challenges and a good attitude. Giving additional leave with such motivation is unjustified. And so, you can burn out not professionally but generally in life. A person can say he is tired and ask for a week off. It’s possible; it’s normal.”

According to Vladimir Gurov, a member of the board of directors of the Bolshevichka Joint Stock Company, vacations are primarily necessary for workers in creative professions.

“Creative people, whose intellect must be sharpened all the time, should be allowed to rest to restore their “instrument.”

If a person burns out at routine work, this is one thing; these are losses. Here, looking at the load and finding some countermeasures is necessary. And when it is not monotonous but creative, the purpose of which is to generate some ideas, it is essential to give it a rest. And, of course, here we are not talking about losses but gains.

Sergei Choban, the managing partner of the SPEECH Choban & Kuznetsov architectural bureau, believes that everything needs to be balanced.

“Based on the psychological feeling, measured creatively oriented work is much more effective, in which there is no burnout because their creative people approach tasks smoothly.”

It is better than first, with tremendous pressure, to squeeze the last strength out of people, then send them on vacation, and then again raise them to some heroic work.

Using my office as an example, I can say that I sometimes leave work at 6:00 PM and am often the last one to leave. Arriving at 9:00 AM, I saw that some came in later. 

According to Glassdoor, about half of working Americans reported professional burnout at the beginning of the year. 

Often, the situation in the team turns out to be worse than management thinks, mainly due to lack of communication; Vasily Pidgin, chairman of the community of organizational development consultants at TTISI, explains:

“People burn out in almost any company, but few recognize this.”

The first criteria are objective working conditions, wages, and workload. The main problems are the management culture (if the manager does not suit me, I will leave) and corporate culture (relationships in the team). The third cluster is development opportunities.

Moreover, the leader and the climate are tactical problems that you can still somehow live with. The question of development opportunities gives rise to complex thoughts about the practicality of further work in the organization. It needs to be a topic of discussion, and the leader, not the employee, should initiate the conversation.

HR experts note that one-time bonuses cannot solve the problem of burnout. It would be most effective to give the employee more authority, explains ECOPSY Consulting partner Grigory Finkelstein:

“They set up fitness clubs, feed them for free, and let them go home. I have not seen people seriously engaged in the enrichment of labor.”

Here is one example of how products were sold: people who distributed them between the European and Asian markets, negotiated with customers, and organized delivery. Everyone is caught between the demands of three neighbors and feels like they are doing a pointless job. How did they do? They divided the products by market and name, and one person became responsible for everything. Thus, he sees all his work from beginning to end.

It became more accessible for people, and the company received much more money.

When management or improper work process organization is the leading cause of burnout, a quarter of respondents named vacation the best way to deal with it, and another 20%—a job change. In second place was the unhealthy atmosphere in the team.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When you hear “hazard” connected with your funds, how can it cause you to feel? Do you see a chance for incredible returns? Do you envision the “thrill” of contributing? Do you become stressed that you’ll be left with nothing? Do you accept that hazard is only a fundamental piece of the contributing system? To more readily comprehend your danger resistance, ask yourself inquiries like these and contemplate your conduct inclinations like what moves you’d probably make after encountering a critical venture misfortune for sure choices you’ve made in the past when the business sectors got ugly.

Giving a fair solution to this kind of inquiry and afterward taking on a comparable degree of venture hazard could assist you with building a portfolio that you’ll stay with, in any event, when market movement makes you apprehensive.

 

What is Hazard Resilience?

 

Hazard resilience is the degree of hazard a financial backer will take. However, having the option to check your craving for hazards precisely can be precarious. Hazard can mean an open door, energy, or a shot at significant gains. “You must not fool around” outlook. In any case, the hazard is additionally about enduring the potential for misfortunes, the capacity to take market swings, and the powerlessness to anticipate the thing that’s inevitably coming.

Indeed, social researchers say “misfortune revulsion” that the apprehension about misfortune can assume a more significant part in decision production than the expectation of gains can shade your way to deal with hazards. Since your solace level does not entirely settle a risk with vulnerability, you may not become mindful of your craving for danger until confronted with a possible misfortune.

 

Risk Resistance vs. Risk Limit

 

However, comparative in name, your danger limit and hazard resistance are free of one another for the most part. Your danger limit, or how much speculation hazard you can take, is not set in stone by your monetary circumstance. Dissimilar to hazard resilience, which probably won’t shift over the direction of your life, hazard limit is more adaptable. It changes depending on your monetary objectives and your timetable for accomplishing them.

Assuming you have a loan for your home or business, kids moving toward school, or older guardians who rely upon you monetarily, you might be opposed to serenely brave a bear market (given your pay needs) than if you’re single and not holding any significant monetary commitments.

A monetary shock-like employment cutback, a mishap accompanying costly doctor’s visit expenses, or even a bonus can influence your venture choices by changing how much danger you’re ready to bear.

 

Keeping in Accordance with Your Objectives

 

While deciding your danger resilience, it’s likewise critical to comprehend your objectives so you don’t commit an expensive error. Your time skyline, or when you intend to pull out the cash you’ve contributed, can incredibly impact your way of dealing with the hazard. Your time skyline relies upon what you’re putting something aside for, when you hope to start pulling out the cash, and how long you want that cash to endure. Objectives like putting something aside for school or retirement have longer time skylines than putting something aside for a get-away or an initial installment on the house. 

Generally, the more drawn out your time skyline, the more danger you can accept because you have more opportunity to recuperate from a misfortune. As you get close to your objective, you might need to decrease your risk and focus more on safeguarding what you have rather than gambling significant casualties at the absolute worst time. One method for fine-tuning your technique is partitioning your interests into cans, each with a different objective. For instance, a pail made stringently for development and pay can be contributed more forcefully than one saved as a backup stash.

 

Interpreting Hazard Resilience into a Venture Procedure

 

When you know where you fall along with the danger range, the subsequent stage is to get comfortable with ordinary execution information for your portfolio. The more you are familiar with what you can expect, the more modest the opportunity that you will respond genuinely when difficulties arise out of influence.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Most folks think that you can’t buy happiness with money. Although this is obvious, money still plays a significant role in any marriage or relationship. However, the importance of money in any relationship has the unfortunate side effect of becoming a substantial source of disagreements and misunderstandings. As a result, achieving early understanding and settlement of financial problems in the relationship is one of the keys to a successful and happy marriage. Communication is crucial when it comes to money. The issues are frequently caused by the attitudes, habits, and values linked with money rather than money itself.

When passion and intimacy are supposed to be the core of a relationship, it is normal for spouses to be insulted when discussing money. Money is a touchy topic in many families because it can lead to feelings of shame or inferiority due to excessive spending, a lack of a budgeting plan, or a failure to save or earn enough. Couples are frequently urged to be practical and not blinded by love. They should begin an open and honest discussion regarding their financial situation. Usually, happy families engage in conversations about money and formulating financial objectives for themselves and their children.

Avoid Emotions in Financial Discussions

Marriage elicits complicated feelings, with stability being one of the most powerful. Unfortunately, money is a crucial aspect of a relationship so it can be a touchy subject. Smart couples can handle money concerns, provided they keep their emotions in check. Due to this, they will be able to reduce conflicts over money and arguments. According to research, talking about money regularly can help you regulate your emotions.

Have a Joint and Separate Bank Account

Many couples have a joint bank account. Such an account is used to pay for their fundamental necessities, such as their mortgage and bills, shopping, cosmetics, taxes, etc. These monthly installments are deposited into their combined bank account automatically. Their contributions must be commensurate with their earnings. They also help each other out when they aren’t doing well financially. They have individual credit cards and bank accounts and a joint account. Most couples recognize the value of autonomy, freedom of choice, secrecy, and mutual trust. They do not follow their partner’s every move and purchase. Different bank accounts, they feel, provide an opportunity for personal responsibility and improvement.

Joint Efforts on Budgeting and Record-Keeping

Married people are advised to continue to keep track of their finances. You must document every dollar they earn, every purchase they make, and every item they own. That’s why it’s vital to understand each other’s money type and reasons for saving, investing, and spending money to aid out in the case of financial hardship. Numerous internet sites offer a simple approach to keeping track of your costs and managing your budget for those couples who don’t know how to do it. A couple might also enroll in personal finance courses or study money management blogs.

Set Achievable Goals and Realistic Expectations

Trying to break down goals into manageable, more practical, and more doable ones is another excellent money habit that married people may adopt. For example, a couple of 30 years of age may find it implausible to retire at sixty with a million dollars. Saving a hundred dollars on investment to make a thousand dollars, on the other hand, is perfectly possible. Some couples are not required to pay to declare their love. Instead, they believe that spending time with each other and appreciative actions and statements can demonstrate their attention and compassion.

Know That Money Is a Means, Not an End

Money is a means or route for trading assets; couples must recognize this. Money is spent on dining, possessions, traveling worldwide, and keeping a life of luxury. Couples understand that money would not offer them fulfillment or pleasure in the end. Money is quite essential to any married relationship. Because it is utilized to meet the couple’s critical needs, marriages change. Money, on the other hand, should never be the primary concern. They should never use it to encourage a couple’s contentment. They should not use it to keep the flame of love burning. On the other hand, money should not be the source of their disagreements and, finally, their breakup.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Because digital marketing is such a widely discussed topic, let’s start by defining what we mean when we say “digital marketing.” The term “digital marketing” refers to all of a company’s digital marketing operations. Many businesses engage with current and potential consumers through digital channels such as Google, social media, email, and websites.

Many businesses use offline marketing methods to promote online (or digital) channels because it allows them to contact their desired target audience, where they spend most of their time. We’ve covered everything from the website to social media, digital advertising, email marketing, and more. “Digital marketing” encompasses a broad range of strategies and assets. Even yet, the most refined digital marketers understand how each support or approach contributes to their objectives. Here are some standard methods used by most businesses:

• PPC (Pay Per Click) advertising
• Search engine marketing
• SEO (search engine optimization)
• Paid social media advertising
• Social media marketing
• Optimizer for Conversions
• Marketing with Content
• Advertisement that is local to the area
• Marketing via email
• Affiliate marketing

The advantages of digital marketing are given as follows:

There are numerous reasons why digital marketing is an excellent choice for many companies. The two that will have the most impact on how you market and sell to your consumers are listed below:

1. Get in touch with the correct people at the right time, at the right place

The Internet serves as a portal to potential clients. Companies can reach more individuals with an internet presence than with traditional offline marketing. If done correctly, you can attain those most likely to become consumers promptly.

Advertising and making phone calls are still effective, but they are antiquated methods that often cost more than they are worth. Furthermore, we spend more time on the Internet and rely on cell phones for practically everything. Because they’re too busy staring at a digital screen, most people will overlook the print ad or brochure you put in front of them. Either that, or they’ve trained themselves to disregard anything that appears to be an advertisement. It’s difficult to say what will occur in the future. Innovative technology has the potential to alter our behavior drastically.

2. As a foundation for your campaign, obtain superior outcomes

Another significant benefit of digital marketing is that it allows marketers to monitor precise outcomes in real-time. If you’ve put an ad in a newspaper, you know that determining the ad’s impact on the firm requires a complex and time-consuming technique. On the other hand, you can monitor digital marketing returns on practically every facet of marketing operations with analytics software like Google Analytics.

Marketing has been about connecting correctly with the right people at the right moment. Because everything is now done online, digital marketing should be a top priority for all firms. Direct-to-consumer companies were ahead of the curve and have come a long way, but we’ve seen a surge in B2B startups over the last few years. Several individuals prefer assistance getting started with Facebook and Twitter, for example. Still, they have no plan for doing so and are under pressure from their bosses and coworkers. There are still a lot of skills gaps, and it’s challenging to stay current with everything that’s going on in the area.

What is the Function of Digital Marketing in a Business and its Types?

Regarding technology, we’re seeing a shift in Virtual Reality and Augmented Reality, which simulations or information with a fictitious or user’s Reality and environment. For us, this will mean a lot of changes and new communication and marketing opportunities. AI (Artificial Intelligence), which involves the development of self-learning technology such as programs and robots, will continue to have a significant impact, as evidenced by our ability to improve the level of service provided to customers in customer service matters involving getting a quick answer to their question. Almost anything may be used as a digital marketing asset. It must be an internet marketing tool; aside from that, many individuals are unaware of the abundance of digital marketing alternatives at their disposal. As you can expect, this is just the tip of the iceberg. However, most digital marketing assets will fall into one of these categories. The list will increase as savvy marketers develop new ways to contact clients online!

Conclusion

Marketing in the digital era is the way of the future. We can track the results of our digital marketing activities with great accuracy and the advantages described in this post. It makes it simple to identify which profitable techniques require more effort.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

A business calculates its profit and loss through an income statement. An income statement is created by calculating the cost of sales and then further deducting all the expenses from it (and adding other incomes, if any). Net loss is also known as net operating loss (NOL). If the value after deducting the expenses is negative, the business did not earn any profits but is facing a loss. Causes of a loss are low revenues, very high amounts of expenses, and high competition.

To prevent losses, entrepreneurs should adopt some strategies in the business to gain profits. The owners should determine the causes of facing a loss in the industry and work to improve it. One of the most important factors to consider while finding ways to reduce costs is productivity and efficiency. Efficient productivity ensures that more work will be done in less time, hence reducing costs. Here are a few measures an entrepreneur should take to prevent losses:

• Building a Business Plan. To prevent failures and losses in a business, the owners should create a strong business plan and execute it accurately. Usually, business plans happen at the company’s start, but an entrepreneur should keep updating them and set more future goals according to the business situation. Instead of just adding, you can change the business plan when the old incentives are no longer needed.
• Cut down as many expenses as possible. You can start by reducing supply expenses. Office supplies can be found at much cheaper rates if appropriately researched. Large companies like BJ’s, Amazon, or Wal-Mart offer supplies at a discounted price and will save you a lot of money. Decrease your production costs by finding economies of scale. Find loans with fewer interest rates and discover a line of credit. Find efficient time strategies and make the most out of your space.
• Find ways to increase your revenues. You can either increase the prices of your products or find more customers. A disadvantage you might face while increasing the costs is fewer customers if you’re dealing in a competitive or mass market. But rising prices might not be an issue if you are in a niche market. You can increase the number of customers by introducing new packaging to attract them or using social media to reach out to them.
• Be aware of thefts. Try introducing safety rules in the business to prevent customer or staff theft. Protect your data to avoid cyber-attacks. Train your staff and get an experienced IT staff. It will contain many significant losses as thefts could potentially be large, too. You should also protect customer data from gaining their trust and loyalty.
• Get professional help. If your business is failing and facing losses, you should get a financial analyst’s help. A financial analyst works on your financial balances and suggests what’s best for the business’s financial situation. They will help with making the liquidity situation stable. They locate problems and propose improvements that can change the situation. They also point out techniques to ensure efficient productivity.
• Merge with other small businesses. Find profitable companies willing to collaborate with you and use their finances to generate new products to earn profits. Merging with a firm will reduce operational costs, and your business can achieve economies of scale. It can also reduce competition if you’re performing a horizontal merge, as you will have a combined number of customers.

Businesses, especially startups, go through many situations where they face losses. An entrepreneur should follow the courses of action mentioned above to prevent these situations from happening again. Think creatively and intelligently for the betterment of your business and to make it successful. If owners are too stressed to handle all these problems, they should consult professional help to make it easier. It might cost the business a little, but it will be beneficial and cost-saving in the long run. If these measures are taken and executed correctly, the company will earn profits quickly.  

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.